1. real estate

Sunday, March 22nd
Timing
Event
Location
11:00 a.m.
Registration & Vendor Village Open 11:00 a.m. – 5:00 p.m.
Juniper Ballroom
1:00 p.m. Concurrent Pre-conference Sessions Begin
LUX BHGRE: Luxury Certification Course/$129 reg.)
(Register on the Fusion registration site.)
ROOM: IRONWOOD BALLROOM 3
1:00 – 5:30 p.m.
Join us for the premier of Lux BHGRE as we take a fast-paced global look at the world of
luxury, including the latest buying trends and what the client wants most in an agent.
Identify the “Power of You” by creating your own “Unique Value Proposition,” learn how
to analyze your local market and develop your specialty niches, master the latest techniques
in landing the listing and finding luxury clients. Preview the exquisite new BHGRE
signage, marketing and collateral pieces to help build your credibility and success.
Presented By:
Amy Chorew, VP of Platform Development, BHGRE
Robyn Erlenbush, Real Estate Innovator and Educator, CRB, CRS, GRI
NAR TECH EDGE (Click Here to Register/$39 reg.)
ROOM: IRONWOOD BALLROOM 1
1:00 – 5:30 p.m.
This one-day, high energy session is geared toward agents who are eager to learn how
current web-based and mobile technologies can benefit their business and clients. Sessions
will be presented by NAR Speakers and local technology experts. Learn how mobile
marketing, online identities, Google and cloud computing, using Facebook for business,
content creation, social media, the importance of photo and video, and more can improve
your business in the changing landscape of real estate.
1:00 – 1:25 Welcome/Content that Sells
D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles
1:25 – 1:50 Video Marketing
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.
1:50 – 2:10 Going Naked and Loving it
Jeff Chalmers, Vice President, Guaranteed Rate
2:10 – 2:35 Social Reputation, Ratings and Rankings
PANEL
2:35 – 3:00 Innovation & Culture: Breaking Down Buzz Words
Zach Schabot, Broker, BHGRE Go Realty
3:00 – 3:20 There’s an App … For Everything
PANEL: D. Patrick Lewis (Moderator), Marci James (VP of Marketing, Obeo Inc.),
Rebecca Mountain, Jeff Chalmers
3:20 – 3:45 Break
3:45 – 4:10 Building ‘Ships in a Millennial World
Jeff Chalmers, Vice President, Guaranteed Rate
4:10 – 4:35 Video Marketing
Karlton Utter, Director Learning Technologies and Solutions, BHGRE
4:35 – 5:00 Using Mobile to Win Business
Jeff Lobb, Realtors Property Resource™
5:00 – 5:20 Online Branding
PANEL: D. Patrick Lewis (Moderator), Marci James (VP of Marketing, Obeo Inc.),
Rebecca Mountain, Jeff Chalmers
5:20 – 5:25 Closing Remarks
D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles
BROKER MANAGER MEETING (Manager/Broker level) Click Here to Register
ROOM: IRONWOOD BALLROOM 8
The BHGRE® Manager Meeting is dedicated to the content you requested! This session
will be comprised of a mix of panels and speakers, and is designed to be an opportunity for
you to stay up-to-date on Talent Attraction, Social Media and more. Be informed, hear
from recruiting and social media experts, and connect with your peers.
1:00 – 1:15 p.m. Welcoming Remarks, Overview & Trends
1:00 – 5:00 p.m.
Sherry Chris, President and CEO, BHGRE
1:15 – 1:45 p.m. Recruiting Next Gen
Travis Robertson, Robertson Coaching International
1:45 – 2:05 p.m. Social Tools and Systems that Work
Adam Selig, Manager Partner, Lumentus
2:05 – 2:12 p.m. Panel:
Jennifer Daywalt, BHGRE Community Realty & Chris Gucciardo, BHGRE Atlantic Shore
2:12 – 2:32 Social Media Marketing in the Real Estate Vertical
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.
2:32 - 2:40 p.m. Panel:
Kevin Woody, BHGRE Go Realty & Susan Paul, BHGRE Move Time Realty
2:40 – 3:05 p.m. Maximizing BHGRE Talent Attraction Systems and Tools
Kelly White, Director of Talent Attraction, BHGRE
3:05- 3:12 p.m. Panel:
Colette Ravache, Talent Attraction Director, BHGRE Coccia Realty
David Schneider, Sales Manager, BHGRE Bradfield Properties
3:12 – 3:32 p.m. Break
3:32 - 3:50 p.m. How to Successfully Onboard New Agents
Kelly White, Director of Talent Attraction, BHGRE
3:50 – 3:57 p.m. Panel:
Joshua Tanner, President & CEO, BHGRE Generations
Jan Kwapniewski, President & CEO, BHGRE Coccia Realty
3:57 – 4:22 p.m. Optimize Your Sales Meetings to Improve Agent Retention
Debbie Ashbrook, Director of Business Services and Solutions, BHGRE
4:22 – 4:30 p.m. Panel:
Kevin Levent, CEO, BHGRE Metro Brokers & Eric Post, Principal Broker, BHGRE Realty
Partners
4:30 — 4:45 p.m. Closing Remarks
Mark Foreman, SVP of Broker Services & Operations, BHGRE
MARKETING SUMMIT (Manager/Broker level) Click Here to Register
ROOM: IRONWOOD BALLROOM 2
The BHGRE® Marketing Summit is a must-attend event for anyone who is trying to
navigate their company through an ever-changing marketing and media landscape. This
session will be comprised of a mix of panels and speakers, and is designed to be an
opportunity for you to stay up-to-date on brand marketing opportunities, get the latest
trends and insights, hear from marketing experts, and connect with your marketing peers.
1:00 – 5:00 p.m.
1:00 – 1:25 p.m. What’s New, What’s Next
Jennifer Marchetti, Chief Marketing Officer, BHGRE
1:25 – 2:30 p.m. Creating a Strategic Marketing Plan
BHGRE’s Sr. Director of Marketing will discuss how the brand approaches its strategic
marketing plan while Karlton Utter, BHGRE’s Director of Learning Solutions &
Technologies explains how to adapt this approach to a local brokerage.
Chris Zoeller, Sr. Director of Marketing & Karlton Utter, Director of Learning
Technologies and Solutions
2:30 – 3:15 p.m. Keynote: Stephanie Gallo, E&J Gallo Company
“See the Future: B to I Marketing”
The topic goes beyond B to C marketing and addresses marketing to the individual. With
all of the marketing opportunities and technology we can get hyper focused…
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Moving out of TV
Online as a focus
Experience marketing
Multi-cultural
Getting on the radar with millennials
Word of mouth is the most powerful form of marketing
3:15 – 3:35 p.m. Break
3:35- 4:05 p.m. Lumentus Social Training
Adam Selig, Manager Partner, Lumentus
4:05 – 4:30 p.m. Talent Attraction Marketing
Jennifer Marchetti, Chief Marketing Officer
Kelly White, Director of Talent Attraction, BHGRE
4:30 – 4:55 p.m. Marketing Powerhouse Panel
Moderator: Jennifer Marchetti, SVP of Marketing, BHGRE
Panelists: Mark McDonough, Vice President, BHGRE David Winans & Associates
Leighton Dees, Chairman & CEO, BHGRE Generations
Tyler Brenner, Director of Marketing & PR, BHGRE Metro Brokers
4:55 – 5:00 p.m. Closing Remarks
6:30 p.m. – 7:30 p.m.
Cartus Cocktail Party Sponsored by Trulia (Principal Brokers and
Relocation Directors) — By Invitation Only
Starvine 1
8 p.m. – 10 p.m.
Opening Night Party (Note: Venue is Outdoors)
LIQUID at ARIA
Monday, March 23rd
Timing
Event
Location
7:45 a.m. – 8:45 a.m.
Breakfast
Juniper Ballroom
General Session
8:55 a.m. – 12:10 p.m.
Welcome Remarks & Brand Updates: Sherry Chris,
President & CEO, BHGRE
Ironwood Ballroom
4/5
Keynote Presentation: Building Tattoo-Worthy Customer
Relationships: Ken Schmidt, Former Director of
Communications for Harley-Davidson Motor Company
A Look Into the Future: Lanny Baker, President & CEO,
ZipRealty
Marketing Updates:
Jennifer Marchetti, Chief Marketing Officer, BHGRE
12:15 p.m. – 1:15 p.m.
Lunch
Juniper Ballroom
1:30 p.m. – 5:00 p.m. Concurrent Breakout Sessions
1:15 p.m. - 2:00 p.m. Breakout Sessions
1:30 – 2:00 p.m.
It’s Technical: An Agent Panel
ROOM: IRONWOOD BALLROOM 1
Learn from sales associates who are achieving high ROI through tech applications and
platforms.
Moderator: Zach Schabot, Broker, BHGRE Go Realty
Panelists:
D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles
Jenn Cole, REALTOR®, BHGRE Go Realty
Greg Boss, REALTOR®, BHGRE 43 Degrees North
1:30 – 2:00 p.m.
Forget Work/Life Balance…Strive for Work/Life Performance
ROOM: IRONWOOD BALLROOM 2
There’s been a lot of talk in the media lately about whether the notion of work/life balance
is feasible. Sheryl Sandberg firmly states, “There’s work, and there’s life, and there’s no
balance.” Hear from real estate pros on how they are working to achieve work/life
performance.
Moderator: Amy Chorew, VP of Platform Development, BHGRE
Panelists:
Karen Garrett, REALTOR®, BHGRE The Shanahan Group
Kelly White, Director of Talent Attraction, BHGRE
Lindsay Grandquest, Sales Associate, BHGRE Generations
Eric Post, Principal Broker, BHGRE Realty Partners
1:30 – 2:00 p.m.
A View from the Top: Top Agent Panel
ROOM: IRONWOOD BALLROOM 7
Listen and learn from top agents as they share best practices in maximizing technology,
social media, innovation, marketing segmentation and customer service.
Moderator: Jennifer Marchetti, Chief Marketing Officer, BHGRE
Panelists:
Gina Piper, Associate Broker, BHGRE Tri-Valley Realty
Randy Char, Luxury Expert, AREAA Las Vegas Chapter President
Lesia Hensley Price, Sales Executive, BHGRE Executive Partners
H. Daniel Lewis, REALTOR®, BHGRE Lifestyles Realty
1:30 – 2:00 p.m.
Relocation, Relocation, Relocation: A Relo Director Panel
ROOM: IRONWOOD BALLROOM 6
Listen as a panel of relocation experts from across the BHGRE Cartus Principal Broker
Network present best practices and share ideas in areas that will help your relocation team
succeed!
Moderator: Deb Hitchcock, Director, Cartus Broker Services
Panelists:
Jan Miyasato, Sales Associate, BHGRE Mason-McDuffie
Dana Winans, Owner, BHGRE David Winans and Associates
Mark Woodroof, Partner, BHGRE Gary Greene
Marilyn Eiland, Partner, BHGRE Gary Greene
Christi Roberts, Relocation Director, BHGRE Bradfield Properties
1:30 – 2:00 p.m.
A Photo is Worth a Thousand Words; How Much is a Video Worth?
ROOM: IRONWOOD BALLROOM 3
Hi-res photos used to be the ultimate standard of marketing a listing. Learn how video
makes your listings and your personal brand come alive to win the hearts and minds of
consumers and enhance ROI.
Moderator: Karlton Utter, Director Learning Technologies and Solutions, BHGRE
Panelists:
Boubou Guiro, CEO and Founder, Onvedeo
Leighton Dees, Chairman & CEO, BHGRE Generations
Jeff O’Leary, Sales Associate, BHGRE Signature Service
2:15 p.m. – 3:00 p.m. Breakout Sessions
2:15-3:00 p.m.
Follow the Money: The Next Wave of Luxury & Resort Buyers
ROOM: IRONWOOD BALLROOM 1
Join us for a fast paced look at what the new generation of luxury and resorts buyers
demand from their agent, how they chose their perfect home and the latest trends and
designs that influence their buying decision. Identify what buyers value most in a
luxury/resort buyer’s agent. Uncover the latest trends in interior and exterior housing
design that influence the luxury buyer’s choice. Discover the most popular marketing
channels high-end buyers use to find their perfect property.
Robyn Erlenbush, Real Estate Innovator and Educator, CRB, CRS, GRI
2:15-3:00 p.m.
Own Your Client Satisfaction, Testimonials, Ratings & Reviews
ROOM: IRONWOOD BALLROOM 2
Learn how to use the RealSatisfied Customer Satisfaction platform to leverage your
customer satisfaction data and testimonials across the web.
Jeff Turner, President, RealSatisfied
2:15-3:00 p.m.
Real Estate Playbook
ROOM: IRONWOOD BALLROOM 7
Travis Robertson is giving you a chance to look inside the playbook of top producing
agents. In this fast-paced session, you’re going to discover exactly what top agents did to
skyrocket their businesses by 40-90% in one year – without sacrificing their lives.
Travis Robertson, CEO and Founder, Robertson Coaching International
2:15-3:00 p.m.
Unique Prospecting: The New Gold Rush
ROOM: IRONWOOD BALLROOM 3
How do YOU get listings? The right recipe is the mix of tried and true techniques like
neighborhood farming mixed with new media techniques such as socializing on LinkedIn,
which can lead you down a path of success to uncover motivated sellers.
Alex Milshteyn, Associate Broker, Howard Hanna Real Estate Services
2:15-3:00 p.m.
Using Facebook to Build Influence & Generate Leads
ROOM: IRONWOOD BALLROOM 8
How to Advertise the RIGHT way: Learn strategies that build your business on Facebook
and expand your sphere of influence in ways you can’t imagine. Personal profile or
business page? The answer is simple and will help you explode your business and drive
the highest ROI. Spend less time doing more with your networks. Find out how.
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.
2:15-3:00 p.m.
Maximize Your Business Potential With Cartus (Manager Level)
ROOM: IRONWOOD BALLROOM 6
Improve your company’s bottom line by helping your affiliated sales professionals
convert more leads. Take your company to the next level through new, innovative, and
reinvented techniques to convert more customers and develop a performance culture.
Deb Hitchcock, Director, Cartus Broker Services
2:15-2:35 p.m.
Greenhouse Training: Connecting Online and Offline Marketing
ROOM: STARVINE 1
2:40-3:00 p.m.
Greenhouse Training: Radiating Referrals
ROOM: STARVINE 1
3:15 pm – 4:00 pm Breakout Sessions
3:15-4:00 p.m.
Real Estate by Design
ROOM: IRONWOOD BALLROOM 1
Today’s real estate professionals need to serve as lifestyle advisors, as well as guides through
every stage of the transaction. As a real estate agent, you need to be equipped with the
content and tools to inspire your clients to walk into any home — whether a fixer upper or
move-in ready — and help empower them to envision their lifestyle. Better Homes and
Gardens Style Director will discuss the latest trends and techniques to help clients look past
the current state of a house as well as tips for wisely investing design/décor dollars into a
home to fit their lifestyle or to prepare their home for sale.
Max Wilker, Style Director, Better Homes and Gardens
Sondra Newkirk, Senior Director, Brand Licensing, Meredith Corporation
3:15-4:00 p.m.
The Powerful Pen
ROOM: IRONWOOD BALLROOM 2
Learn to use powerful and catchy words to rewrite your bio, the story of your company, and
your listings or services in ways that connect emotionally with consumers. A creative writing
meets real estate marketing class.
Jeff Turner, President, RealSatisfied
3:15-4:00 p.m.
Real Estate Playbook
ROOM: IRONWOOD BALLROOM 7
Travis Robertson is giving you a chance to look inside the playbook of top producing agents
and steal their proven plays. In this fast-paced session, you’re going to discover exactly what
top agents did to skyrocket their businesses by 40-90% in one year – without sacrificing their
lives.
Travis Robertson, CEO and Founder, Robertson Coaching International
3:15-4:00 p.m.
Mastering the Listing: From Appointments to Signed Contracts
ROOM: IRONWOOD BALLROOM 3
Congratulations, you’re at the kitchen table. Now what? This course is the definitive guide on
how to conduct a flawless listing appointment, overcome objections and differentiate yourself
from your competition.
Alex Milshteyn, Associate Broker, Howard Hanna Real Estate Services
3:15-4:00 p.m.
Real Estate Videos: Time to Take Action
ROOM: IRONWOOD BALLROOM 6
This class will explain simple video techniques that you can do on your smart phone and in
less than 5 minutes. These videos will help you get business and will also differentiate you
from your competitors. The best part…they won’t impact your budget, just your time. You
will also explore how to maximize your video branding through social media sites and which
apps will help you out along the way, putting you among the best!
Karlton Utter, Director of Learning Technologies and Solutions, BHGRE
3:15-3:35 p.m.
Greenhouse Training: What’s in Your Listing Packet?
ROOM: STARVINE 1
3:40-4:00 p.m.
Greenhouse Training: Connecting Online and Offline Marketing
ROOM: STARVINE 1
4:15 pm – 5:00 pm Breakout Sessions
4:15-5:00 p.m.
Selling Visually with Social
ROOM: IRONWOOD BALLROOM 1
Learn how you can leverage social media to help you impress consumers and build your
referral business. This session will help you understand key features of social platforms that
can help you during the sales process, listing presentations and relationship building.
Jeff Lobb, Founder & CEO of SparkTank Media
4:15-5:00 p.m.
Sharpen Your Skills for Your Sharper Consumer
ROOM: IRONWOOD BALLROOM 2
Do you know what sets you apart from other agents? Do you have a written business plan?
Are you effectively communicating across generational lines? This class is designed to cover
many aspects of the buying and selling experience, including sharpening your listing
presentation, negotiation tips, and serving your buyers in the best way possible.
Fran Cashion, BHGRE Kansas City Homes
4:15-5:00 p.m.
Show Me the Money
ROOM: IRONWOOD BALLROOM 6
The impact that landscaping has on perceived home value and how the three different buying
groups are all looking for something a little different in backyard spaces.
Carson Arthur, BHGRE® Dream Team Member and Celebrity TV Outdoor Design Pro
4:15-5:00 p.m.
Mastering the Listing: From Appointments to Signed Contracts
ROOM: IRONWOOD BALLROOM 3
Congratulations, you’re at the kitchen table. Now what? This course is the definitive guide on
how to conduct a flawless listing appointment, overcome objections and differentiate yourself
from your competition.
Alex Milshteyn, Associate Broker, Howard Hanna Real Estate Services
4:15-5:00 p.m.
How to Make 2+ Better Than 1
ROOM: IRONWOOD BALLROOM 7
In this entertaining and fast-paced session, real estate coach Travis Robertson will provide
you with proven models and roadmaps to creating your own high-performance real estate
team. Travis will dispel myths about team building and give you the confidence and tools you
need to take your business to the next level.
Travis Robertson, CEO and Founder, Robertson Coaching International
4:15-4:35 p.m.
Greenhouse Training: Radiating Referrals
ROOM: STARVINE 1
4:40-5:00 p.m.
Greenhouse Training: What’s in Your Listing Packet?
ROOM: STARVINE 1
5:00 p.m. – 7:00
p.m.
Vendor Village Cocktail Party Sponsored by American Home Shield – Juniper
Ballroom
Tuesday, March 24th
Timing
7:00 a.m. – 7:45
a.m.
8:00 a.m. – 9:10
a.m.
Event
Faith In The Industry
Lead by Jeff Gaffney, Chairman and CEO of Real Estate III,
BHGRE III
A non-denominational prayer session (all welcome).
Awards Breakfast (All invited)
Location
Ironwood Ballroom
8
Ironwood Ballroom
4/5
Platform Development
9:15 a.m. – 11:20
a.m.
Energy filled presentation of new tools and training programs for
2015 to help sales associates be more productive.
Amy Chorew, VP of Platform Development, BHGRE
Ironwood Ballroom
4/5
NAR Reach: Innovation
Some of the most innovative technologies in real estate come out of
the National Association of Realtors® technology accelerator,
REach®. 15 companies have gone through the program and today
have become ‘must have’ technologies in real estate – these
companies are helping BHGRE agents and brokers build, transact
and manage ongoing business and serve clients most effectively.
Meet REach companies (Reach150, Smartzip, Pro.com) from the
2015 REach class as they do demonstrations of their technologies
that are changing real estate.
Constance Freedman, Second Century Ventures
The Millennial Revolution: How One Generation is Shifting
Our Industry
The real estate industry is changing radically and rapidly due to the
Millennial generation. The question we must all answer is How do
we capitalize on this shift? In this fast-paced and entertaining
session, you’ll discover the ways in which our industry is evolving
and you’ll discover the incredible opportunities that exist for agents
who can capitalize on this wave.
Travis Robertson, CEO and Founder, Robertson Coaching
International
Ignite Your Life: No One Builds Your Legacy But You
Whenever you walk to the side of a cliff and look down, do you
ever get that feeling like you’re somehow going to lose your mind
and hurl yourself over? It’s how most people feel when
contemplating starting or expanding their social media program. But
fear is the only thing holding you back, and while it is real, it should
never dominate the conversation. This session will walk you
through steps you can take to intelligently make your way into this
world, and if you’re already here, show you how to grow wings and
really fly. Told through the eyes of someone who started her
practice on a wing and a prayer (literally), but made it through in a
highly competitive landscape, there’s something here for everyone –
from the Social Media Luddite to the “Guru” – and everyone in
between.
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc
Zero to Hero
If I were to move back into full-time sales tomorrow after being in
management and corporate positions, what would my first 2 weeks
look like from a prospecting and business perspective?
Karlton Utter, Director, Learning Technologies and Solutions,
BHGRE
Client-Oriented Real Estate
How to create a great service experience, drawing from lessons
learned from legendary organizations.
Joe Rand, Managing Partner, BHGRE Rand Realty
The Voice of the Consumer
A consumer testimonial video with insights about homebuyers.
Moderator: Sherry Chris, President and CEO, BHGRE
Panelists:
Jennifer Branchini, Sales Associate, BHGRE Tri-Valley Realty
Ken Brand, Sales Manager, BHGRE Gary Greene
Kevin Woody, CEO, BHGRE Go Realty
John Finnegan, Owner, BHGRE JF Finnegan
11:20 a.m. – 11:30
a.m.
Closing Remarks
Ironwood Ballroom
4/5