1. business and industrial

ALIGNING TO WIN:
EXCELLENCE IN STRATEGY
IMPLEMENTATION AND
CHANGE MANAGEMENT
S I N G A P O R E
M A N A G E M E N T
U N I V E R S I T Y
PROGRAMME HIGHLIGHTS
•A Framework for Implementing Strategy
•Ensuring an Ideal Process, Reinforcement, and Review
•Essentials of Change Management
(simulation based experience)
•Change and Personal Reputation
ABOUT THE PROGRAMME
BENEFITS
Executing a great strategy can be as challenging as formulating it if not more. Strategy discussions are often perceived as glamorous,
yet knowing how to execute a strategy across the organisation and
helping your team adapt are what makes a firm excel. Unfortunately,
the current reality is that out of every 10 strategies, nine failed to be
implemented successfully.
• Discover the keys to developing an effective framework for
implementing strategy and leading change
• Apply the eight levers essential to driving execution in your
organisation
• Understand why people resist change and develop solutions
During this four-day programme, you will learn to understand the
opportunities and challenges of driving implementation and leading
change. At the end of the course, you will acquire key frameworks,
latest insights and numerous Asian and global case examples of
how implementation and change initiatives can go wrong, and more
importantly, how to get them right.
WHO SHOULD ATTEND
It has always been my utmost concern to have a
strategy at work. This programme has shown me
leading models, frameworks and right actions which
I can adopt in my implementation of a strategy. The
professors were very experienced and they injected
lots of fun and laughter in class through games
and role playing. I also enjoyed interacting with
my fellow classmates and the exchange of work
experiences adds value to my learning journey with
SMU Executive Development.
Mid-level and senior managers who are handling or about to
handle change initiatives in their organisation should attend the
programme. Participants should have a minimum of between
seven and 10 years of workplace experience and are responsible
for a business unit, substantial project or team.
This programme is excellently designed in such a way
that participants from diverse industries, cultures and
geographical regions were motivated to contribute to
and engage in group discussions, case study analyses,
role playing and strategy simulation. The multiplicity
of viewpoints and perspectives enriched my learning
experience and offered valuable takeaways for daily
work application.
NELSON TAY
ZENG YUANYUAN
Past Participant from Koh Brothers Group Limited
Past Participant from Southwestern University of Finance and Economics (SWUFE)
AFTERNOON
MORNING
PROGRAMME SCHEDULE
TOPICS
DAY 1
DAY 2
DAY 3
DAY 4
READING THE
BUSINESS CONTEXT
AVOID COMMON
IMPLEMENTATION MISSTEPS
EXPANDING YOUR
IMPLEMENTATION REPERTOIRE
EFFECTIVE IMPLEMENTATION
IN PRACTICE
•Effective Implementation in
Practice
•Assessing Your Readiness to
Implement Your Strategy
•Why Organisation Must Change
Faster than Ever Before
•Building the Biz Case for a New
Strategy
•95% of People Don’t Know their
Own Company Strategy!
•Implementation Case Study
•Communicating Your
Implementation Plan Optimally
•Implementing from the Middle
•Why Do People Resist
Implementation?
•Understanding the Process of and
Tools for Delivering Change
•Business Simulation
The Lost Dutchman Search for Gold
•Framework
ORIC – Organisational Readiness
for Change
•Building your Implementation
Plan
•Framework
How Agents of Change Tap into
Intrinsic Motivators
•From Theory to Practice: Change
Management Online Simulation
PROGRAMME AT A GLANCE
APPLICATION
To register for the programme, apply online
at http://exd.smu.edu.sg/programmes/
executive-development/accelerate-changeexcellence-strategy-execution
LOCATION
For further enquiries, please contact:
Singapore Management University,
Singapore
PROGRAMME DATES
DEADLINE
24–27 March 2015
Applications close 9 February 2015
Mr Paul Li
Assistant Director, Open Enrolment
SMU Executive Development
DID : +65 6808 5393
Email : [email protected]
PROGRAMME FEES
S$6,000
FACULTY PROFILE
MICHAEL NETZLEY
Academic Director
SMU Executive Development
Singapore Management University
Michael moved to Singapore in 2002 to help build the nation’s third
university, the Singapore Management University. Over the past
decade he has developed courses and executive programmes on
digital media, corporate reputation, leadership communication and
strategy. In 2010 and 2011 Michael was named a Research Fellow
to the Society for New Communication Research. The following
year he was awarded the prestigious Champion’s Award from the
Central and Eastern European Management Association (CEEMAN)
for innovative course design and delivery.
The classroom has played a central role in Michael’s twenty-twoyear educational career. He completed Harvard Business School’s
Programme on Case Method and Participant---Centered Learning
and served as the founding director of SMU’s faculty teaching
excellence initiative. Michael has also penned numerous case
studies and books discussing workplace communication. At the
executive level he currently serves as the Faculty Programme
Director of the Wharton-SMU Business and Industry Insights for IBM
and previously, the SMU-Wharton Strategic Leadership and Change
Management Programme. Michael’s other executive assignments
included teaching leadership in the President’s MBA Programme at
the Bled School of Management and customised programmes for
Unilever, Intercontinental Hotel Group, Singapore Airlines, TCS, ABB,
SingTel, SingHealth, MasterCard, Singapore’s CPF, MSIG and CARE.
Michael’s research and case writing has focused primarily on
digital media and corporate reputation. Key points of inquiry have
included digital media across Asia, crowdsourcing, social networks
for recruiting and media convergence.
Michael is also a dedicated internationalist who prior to moving
to Asia, taught in the MBA programme at the University of
Minnesota’s Carlson School of Management. He has also held
visiting professorships in Finland, Slovenia and Japan, and led study
missions to Germany and Argentina.
Currently Michael is an SMU faculty member and serves as the
Academic Director of Executive Development. He contributes
regularly to local media such as The Straits Times, Channel News
Asia, and HQ Asia, and he can be heard each week discussing news
from Asia on the For Immediate Release public relations podcast.
ROBIN SPECULAND
CEO
Bridges Business Consultancy
International Strategy Implementation Specialist
A leader today needs both the ability to formulate strategy and
the skills to execute it. The current global drive towards imbuing
implementation as an organisation competency is motivated by
the fact that the right strategy and the ability to implement it is a
worldwide business differentiator.
Robin Speculand is a global pioneer and specialist in strategy
implementation and is driven to assist leaders to successfully
execute their strategy. He is the founder and Chief Executive
of Bridges Business Consultancy Int and the creator of the
Implementation Hub portal, the first of its kind in the implementation
field. Robin has written the bestselling book Bricks to Bridges –
Make Your Strategy Come Alive, which sets the benchmark for new
thinking in his field. His follow-up book Beyond Strategy – The
Leader’s Role in Successful Implementation, John Wiley & Sons,
specifically identifies the actions leaders must take to reverse their
staggering failure to deliver on their strategy promises
As an international bestselling author, his pioneering work
has been featured in strategy journals, international print and
electronic media including the BBC UK and Global, CNBC, Financial
Times and The Sunday Telegraph, The Scotsman and The Straits
Times in Singapore. He has become a known expert and soughtafter speaker at key strategy and international business forums.
Since Bridges first assisted Singapore Airlines, its first client, in
2000, it has helped governments, multinational corporations and
local organisations across five continents excel in execution.
Robin refined his strategy implementation techniques in client
organisations and at Citigroup in his role as Regional Vice
President, Corporate Bank, Asia Pacific.
His work has led to the development of several proprietary tools
that support his mantra of ensuring that organisations successfully
implement their strategy. Bridges proprietary framework is the
Implementation Compass™ which identifies actions in eight
critical areas for excellence in execution.
Robin is a founding member of the Asia Professional Speakers
Singapore and outside of work, a die-hard ironman athlete.
ABOUT THE INSTITUTION
OPEN ENROLMENT PROGRAMMES
SINGAPORE MANAGEMENT UNIVERSITY (SMU)
Highly regarded for excellence in management
practice, SMU is one of Asia’s leading
universities. SMU offers an unparalleled
wealth of expertise in issues of business
and management in Asia, distributed across
its six schools (Accountancy, Business,
Economics, Information Systems, Law and
Social Sciences). The SMU city campus is a
modern facility, enabling a technologically
integrated learning experience in the heart of
the Singapore business district.
Developing Future Ready Leaders
1. Leading with Mindfulness
2. Leadership Communication
3. EXCEL Leadership Programme
4. Financial Talent Executive Network (F-Ten®) Asia
5. Asia CEO
6. Asia General Management
7. Women and Leadership
Uniquely, SMU represents a fusion of Western and Asian theory and practice, with a strong
foundation in our own research of management and business practices in Asia. SMU prides itself on
the publication of research papers, its extensive library of teaching case studies and the business
relevance of its programmes and courses. SMU emphasises an interactive and practice-driven
approach to teaching, combining small classes (that are conducive to dialogues and discussions)
with practical experience in which participants apply the knowledge gained. Known as a pioneer in
the holistic approach to producing well-rounded, multi-talented programme graduates, SMU also
seeks to incorporate leadership and team skills in all programmes.
Managerial Capabilities
ABOUT SMU EXECUTIVE DEVELOPMENT
Global Industry Excellence
SMU Executive Development enables executives to be “Future Ready–Now”, equipping them with the
knowledge, skills and confidence that managers and leaders operating in Asia and globally require
today and will be increasingly relevant tomorrow. Our portfolio of programmes empowers you to
make key decisions in a context of technological revolution and contextual uncertainty; lead teams
and organisations across borders, generations and genders; and to ‘do good and do well’.
1. Hospital Management Programme
2. Asia Leaders Programme In Infrastructure
Excellence (ALPINE)
3. International Corporate Coaching
4. Global Manufacturing Network & Supply
Chain Management
Be empowered to make a difference. Be Future Ready-Now.
Singapore Management University (SMU)
Executive Development (ExD) takes a progressive
approach to pedagogy that emphasises
knowledge, application and empowerment. The
academic and practice-track faculty members
use multiple formats and multi-channel methods
to support a learning journey that guarantees a
rigorous real-world learning experience.
Each programme weaves together rich expertise
and industry experience to give participants a
profound understanding of managing in Asia. The
integrated learning process emphasises:
1. Winning Business Performance in Asia
2. Future Ready Forum
3. Executive Skills for Board Members
4. Accenture–SMU Change College:
Managing Change
5. Aligning to Win: Excellence in Strategy
Implementation and Change Management
INTERACTIVE
CLASS DISCUSSIONS
CASE
STUDIES
COACHING
AND MENTORING
EXPERIENTIAL
LEARNING
SIMULATION
ROLE
PLAYS
ACTION
LEARNING
TOOLKITS AND
FRAMEWORKS
PEER
LEARNING
SELF
REFLECTION
Information in this brochure is correct at the time of printing. SMU reserves the right to change curricula, fees etc. without prior notice.
SMU EXECUTIVE DEVELOPMENT
Singapore Management University
Administration Building, 81 Victoria Street, Singapore 188065
www.exd.smu.edu.sg
[email protected]
+65 6828 0100