1. art and entertainment

2015-2016
City of Gaylord Action Plan
City Council and City Staff
City of Gaylord Values
Mission:
Our mission is to provide high quality
public services that effectively address
changing citizen and community
needs in an ethical and fiscally responsible manner and provide the opportunity for a high quality of life while
providing a hometown atmosphere.
Vision Statement:
Gaylord, where small town tradition is
preserved, a strong work ethic and
self-reliance is valued, and a shared
sense of community pride fosters
great family neighborhoods, expanded
business opportunities, and a healthy
lifestyle for all to enjoy.
1.
Excellence and quality in the delivery of services.
We believe that service to the public is our reason for being and strive to deliver quality services in a highly professional and
cost-effective manner.
2.
Fiscal Responsibility
We believe that fiscal responsibility and the prudent stewardship of public funds is essential for citizen confidence in government.
3.
Ethics and Integrity
We believe that ethics and integrity are the foundation blocks of public trust and confidence and that all meaningful relationships are built on these values.
4.
Open and Honest Communication
We believe that open and honest communication is essential for an informed and involved citizenry and to foster a positive
working environment for employees.
5.
Positive Relations with the Community
We believe that positive relations with the community and the public we serve leads to positive, involved, and active citizens.
6.
Visionary Leadership and Planning
We believe that the very essence of leadership is to be visionary and to plan for the future.
7.
Cooperation and Teamwork
We believe that the public is best served when elected officials, departments, and employees work cooperatively as a team
rather than at cross-purposes.
8.
Progressive and Proactive
We believe that the being progressive and proactive to opportunities and new ideas is crucial to our city’s prosperity and
growth.
Goal 1: To Expand and Enhance the City’s
Housing Options
The City of Gaylord will progressively promote a mix of housing types that serve
all current and potential residents regardless of age, income level, or race. In addition, the City will actively encourage development of existing available land areas in Gaylord and explore the potential for growth outside of Gaylord’s existing
boundaries.
Project Leaders: EDA and Amy Newsom, EDA Coordinator
Action Steps
Target Date
Responsible Party
Status — Date

Create a Housing Task Force - using EDA as guide and re- Completed
taining possible consultant
Sue Keithahn, Chuck Completed — 4/1/15
Klimmek

Identify Land and Developer options
8/1/15
Housing Task Force

Identify what housing is needed
8/1/15
Housing Task Force

Identify funding sources
10/1/15
Housing Task Force

Explore Public/Private Partnerships
12/1/15
Housing Task Force

Develop and approve plan for housing, site, and funding
2/1/16
EDA, City Council
Goal 2: To Complete the Downtown
Revitalization
The City of Gaylord will progressively promote the rebirth of the downtown. Gaylord’s downtown is paramount to the economic success of the City. The Comprehensive Plan stated “An overall design framework should be established that celebrates Gaylord’s history and small town character.” The City of Gaylord will progressively promote redevelopment of the downtown area will continue in order to
spur economic growth, enhance aesthetics, and crease a sense of place.
Project Leaders: EDA and Amy Newsom, EDA Coordinator
Action Steps
Target Date
Responsible Party

Complete Hwy 5/19/22 & 4th St. Project
10/1/15
Wm. Mueller

Develop design guidelines for downtown
10/1/16
HPC, EDA

Develop façade, building, and business incentive programs
10/1/16
EDA

Development of “place making” - banners, signage,
events, seating , art, flower pots/baskets
12/1/15
Amy Newsom

Explore Public/Private Partnerships for renovation projects
12/1/16
EDA

Exploration of senior/urban apartment complex
10/1/15
EDA
Status
Goal 3: To Address Growing Security and
Crime Issues
The City of Gaylord will continue to provide timely and efficient police services
that give residents peace of mind and a sense of wellbeing, and achieve a level of
service that exceeds expectations. The City will also become actively engaged in
delivering, communicating, and advancing current and future programs requested
by the public and deemed by the Council to be in the best interest of the residents
to reduce crime through police enforcement.
Project Leaders: City Council and Tony Padilla, Police Chief
Action Steps
Target Date
Responsible Party

Additional officer
6/15/15
City Council

Directed patrol - park, apartments, businesses
In progress
Tony Padilla

Increase cooperation with Sheriff and other agencies
12/1/15
Tony Padilla

Education - K9 visits, DARE Program, Bike Rodeo, mentor- In progress
ing at risk youth
Tony Padilla

Explore Reserve Program
9/1/15
Tony Padilla

Exploration of cameras or other technologies in park are- 9/1/15
as to address vandalism
Tony Padilla
Status
Goal 4: To Establish a Unique City Identity
and Brand
The City of Gaylord will actively work to bring about an existence where residents,
visitors, and business owners are proud of the city in which they live, visit, and work.
The City will develop an awareness of and appreciation for the features that set us
apart from other communities. These features include our rich history, the farming
community, Michael Foods as the leader in egg production, Lake Titlow, our park
system, and the Gaylord Area Aquatic Center.
Project Leaders: EDA and Kevin McCann, City Administrator
Action Steps
Target Date
Responsible Party

Research what a unique identity/brand means to Gaylord 6/1/15
EDA, Kevin McCann

Research what other communities have for and how they 6/1/15
created their identities and brand
Kevin McCann

Research firms that assist cities with branding
7/1/15
Kevin McCann

Budget for identity consultation and branding materials
8/1/15
Kevin McCann

Identify attributes and strengths for identity and brand
2/1/16
EDA, Consultant

Develop communication, promotional materials, addi6/1/16
tional events, welcome packet, business packet, signage,
banners
Consultant
Status
Goal 5: To Increase Citizen Participation
The City of Gaylord will actively work to deliver affordable, timely, and sustainable
communications and engagement opportunities to create more informed citizenry.
The City will work to inspire the community and citizens to become more actively
engaged with the City’s happenings and projects. The City believes that positive
relations with the community will lead to a greater Gaylord.
Project Leaders: City Council and Kevin McCann, City Administrator
Photo courtesy of the Gaylord Hub
Action Steps
Target Date
Responsible Party

Conduct a citizen satisfaction survey
7/1/15
McCann, Intern

Develop a communications plan on how best to communicate with different demographics
10/1/15
Kevin McCann,
Council

Use social media to inform citizens of happenings
In Progress
Kevin McCann, Staff

Advertise with paper, cable channel, flyers, and message In Progress
sign
Staff

Volunteer coordinator and group contacts for volunteer
opportunities - 4H, churches, youth, senior citizens
12/1/15
Intern to research

Opportunity flyers around town and online
1/1/16
Intern
Status