Celebrating
20 Years of
American
Craftsmanship
WHAT’S INSIDE:
20th Anniversary Touring Bike
Ƚ The Heart of a True Road Bike
ȽCommuting into the Future
Ƚ Tandems in Our DNA
Ƚ Innovation for 2012
Ƚ
ȽON THE BACK: Take our survey
BIKE FRIDAY
HANDMADE IN OREGON SINCE 1992
New World Tourist USA
Classic Touring Bike
20th Anniversary New World Tourist USA
our growth in too many ways to count, and California’s Doug White of White Industries is a shining
example of that adventurous spirit.
White’s travels with his Bike Friday inspired
his Quick Draw crankset, which allows for quick release of the pedal when folding or packing. White
Industries also provides the titanium bottom bracket as well as front and rear hubs.
The headset is crafted by Portland’s renowned
Chris King — true royalty of American craftsmen.
California’s Paul’s Components made both our Vbrakes and levers, plus a set of perches for mounting thumbshifters on the bars.
A Special Touch
The seatpost is made by L.H. Thomson, in Georgia. The Selle Anatomic saddle and leather bar tape
are produced in Wisconsin. The Ironweed panniers
are handmade in Iowa. The wooden fenders are
crafted by Creative Openings in Washington.
The drivetrain is from SRAM and the quick releases are from Salsa Cycles — both American based
companies.
Another tribute to our Founders’ roots are the
classic Bike Friday H-bars, designed by Co-Founder
Alan Scholz and welded by Co-Founder Hanz Scholz
at his shop in Washington.
The result? A true American classic touring bike
that will perform to match its look. We will build
just 20 of these limited edition Anniversary bikes.
Pre-order today by contacting a Bike Consultant.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Made in America means a lot of things to a lot of
people. For 33 dedicated Bike Friday employees in
Eugene, Oregon it means pride in building a better
tomorrow by offering individual solutions for transportation and health.
Hanz and Alan Scholz committed to be a Made in
USA company 20 years ago, and have stayed true to
that vow through challenging economic times.
To celebrate building every one of our more than
30,000 Bike Fridays in Oregon, our designers created the ultimate touring bike, our 20th Anniversary
New World Tourist USA.
We Did It Our Way
This custom touring bike honors the trailblazers
who create quality products and homegrown jobs.
It begins with US-milled 4130 cro-moly steel tubing for the return of the diamond frame — a tribute
to the original Bike Friday design. Our custom laser
cut pieces are produced by Magic Metal in Washington. The frame’s unique Sparkle Green comes from
Prismatic Powders of Oregon.
Bike Friday owners have been instrumental in
MADE IN USA
A Celebration of Craftsmanship and Innovation
Charging Out of
the Dakota Plains
Bike Friday’s Founders
cut their teeth as elite,
national caliber racers,
and their dedication to
high performance gave
birth to the Pocket Rocket
Select (above) and a
14-pound road prototype
(left) shown by designer
Rob English. No need to
leave performance behind
when you travel.
ROAD
Pocket Rocket Select
BikeFriday.com // 800-777-0258 // 1-541-687-0487
tional level, younger brother Hanz battled against the district’s other rising junior star, Andy Hampsten.
“Nomad was always the center of our
The resurgence of American bicycle raccycling
world,” says Hampsten, who
ing in the 1970s gave birth to the essence
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of Bike Friday in Fargo, North Dakota.
second
store
in Grand Forks. “When we’d
That’s where Alan Scholz, just a teenDJHURSHQHGKLVÀUVWELNHVKRS1RPDGLQ go to Fargo, we’d check in to see what
the Scholz family was up to, and what the
the basement of his house.
His parents, Earl and Mary Esther Scholz, latest news was.”
With elite racing at the foundation of
became the district reps, who organized
their
love of cycling, it was only natural
racing throughout the Dakotas.
that
when
it came time to design bicycles
While Alan competed on the senior nathe Scholz brothers’ dedication to high
performance trumped everything.
That focus continues today.
Bike Friday head designer Rob English
is a Cat. 1 road racer, Oregon time trial
FKDPSLRQDQGWRSÀQLVKHULQWKH%ULWish TT National Championships. Like many
folks who work at Bike Friday, English
started as a customer. He bought a Pocket
Rocket 11 years ago, then came to work
here.
Our road roots shine in Bike Friday’s
elite road creation: the Super Pro. The
ultimate travel road bike, the Super Pro
weighs in at less than 16 pounds in 2012.
“It’s the best road bike I have
From its one-piece titanium seat mast
ever ridden. My typical rides are 50-70
/post to the Super Pro stem, it has evmiles with the New York Cycle Club.
erything that makes it an elite road bike,
It rides like a dream and as a bonus IT
along with the ability to pack into a TravFOLDS!”
el Case so you can show it off anywhere.
— Gerald Ross
A Simple Concept:
Performance that Packs
New World Tourist Select
lead a world-wide invasion.
“I was literally in the middle of
nowhere in Japan,” Bike Consultant
Ruthy Kanagy recalls, “with my Bike
Friday parked out front of a restaurant on Rishiri Island. I suddenly
heard someone shout, ‘BIKE FRIDAY!
BIKE FRIDAY!’”
Kanagy, another Bike Friday owner who came to work here, experi-
enced an encounter all too familiar
to owners. It’s the spirit that created the Bike Friday Community,
which took on a life of its own.
“We never imagined creating a
community,” Alan Scholz says. “But
that’s just what Bike Friday owners
did. They created an inclusive community of their own, that welcomes
in anyone, anywhere in the world.”
“I’m crazy about this bike. I
love the fact that a middle-aged gasser
like me can do 3,000-foot climbs on it. I
love that I can do 45 mph descents and
still feel in control. I love how quickly
it accelerates, and how nimble it is in
WUDIÀF$QG,ORYHWKDW,FDQKDQJZLWK
the guys on their carbon and titanium
bikes on the noon rides at work.”
— Noah Jacobs
“I enthusiastically agree with
the numerous positive reviews and
comments about Bike Friday’s customer
service and bicycle quality. ... In this
age of mass production, it was great to
see a business of this size thriving and
contributing to the local community.”
— Graham Smith
TOURING
“Hello. I am writing from Vietnam where I am traveling with my New
World Tourist. I just want you to know
how happy I am with this bicycle. It has
done absolutely everything I’ve asked it
to do, from riding off-road in Cambodia
WKURXJKDFRUQÀHOGLQWKHGDUNWRULGing a paved road of spectacular vistas
RIWKHULFHÀHOGVLQWKH0HNRQJ'HOWDµ
— Nancy Janus
BikeFriday.com // 800-777-0258 // 1-541-687-0487
When Hanz and Alan Scholz surveyed the landscape for travel bikes
back in 1992, they saw obvious
JDSLQJ KROHV WR ÀOO )LW DQG SHUIRUmance.
“We thought, just having a travel
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out there,” Alan says. “We didn’t
stop there. We focused on delivering a high performance bike.”
Bike Friday focused on high quality standards, and designed a bike
that offers an entire Travel System.
Fit is Key
Experienced touring riders know
that a high performance bike that
ÀWV\RXUERG\LVWKHLQWHJUDOSDUWRI
the equation.
Being able to transport your bike
HIÀFLHQWO\DQGVDIHO\ZLWKWKHDELOity to be completely self-contained
— that is, transform your Travel Case
into your trailer — proved to be the
ideal solution.
Bike Fridays eliminated the limits. They became familiar partners
on the TransAm routes crossing the
U.S. It didn’t take long for them to
The Community Speaks:
A Commuter’s Story
Carbon Drive tikit
“I have a beautiful steel touring bike and a Breezer Uptown
8. I love them both. The Breezer
has served me well getting
around Denver and commuting
to work ... until recently.
Half of my commute is on
light rail. I ride to the gym early
in the morning and then catch
the train about 15 miles to work.
At the end of the day I ride
the bicycle home. It’s been
working perfectly for several
years, but lately the train is getting crowded with bikes.
I’m happy to see more people riding but there are only six
slots open for bikes and I didn’t
want to start missing trains.
Enter the tikit. I was worried that it would be redundant
with the bicycles I already own.
It’s not. It allows me to ride the
train worry free.”
— Richard Ray
BikeFriday.com // 800-777-0258 // 1-541-687-0487
In 2007, Bike Friday targeted solutions for the commuter’s quandary:
The Last Mile.
Getting from home to mass transit,
WKHQ WR WKH RIÀFH IURP WKH VWDWLRQ
proved to be the greatest challenge
slowing the growth of commuting
as individuals searched to improve
their daily lives.
As usual, the Scholz brothers attacked the problem with attention
WRÀWDQGSHUIRUPDQFH
“We designed a bike you would
want to ride more than a mile,”
Hanz said. “We combined the quickest fold with the best ride.”
The tikit folds in less than 5 seconds, and rolls easily onto a train or
can be carried onto a bus.
What sets the tikit apart? When
you fold and unfold, you don’t need
to readjust your saddle or bar height.
Its ride is amazingly solid, and it can
be built as a city bike, road bike,
traveling bike or belt drive commuting wonder.
)URPDRQHVSHHGÀ[HGJHDUWR
the NuVinci Continuous Variable
Transmission, the tikit offers versatility beyond compare.
COMMUTE
Fold and Go ... in Style
Its versatility and durability make
it an extremely popular choice as
an Urban Assault bike, in addition
to its deftness for expedition touring and trail riding.
The Llama is our strong workhorse that offers a heavy rider upgrade to accommodate cyclists up
to 280 pounds.
A bike for everybody.
“The Llama is becoming my
favorite bike. It is certainly my
most versatile bike. It is not specialized for any one type of riding, but
can go just about anywhere a bike
can go and can handle a variety of
conditions well. As a city-bike, I’ve
never ridden anything better.”
— Ron Kokish
MOUNTAIN
The Pocket Llama is more than
your typical mountain bike.
The Llama began as a Bike Friday
designed to tackle expedition touring and off-road excursions.
With a higher bottom bracket
for better clearance, the ability
to take wide tires and a frame designed for heavy loads, the Llama
became Bike Friday’s Transformer.
Pocket Llama Select with disc brakes
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Pocket Llama with Aerospoke wheels
Tandem DNA
The Eyes of a Child
General Manager Hanna
Scholz (front) and
Co-Founder Alan Scholz
Tandem Traveler XL
TANDEM
“There is great utility in our tandems,” Alan Scholz says. “But more
than anything, they are built to be legacy tandems. They are built to last
and to be handed down from generation to generation.”
Alan designed the Bike Friday Family Tandem for his youngest daughter,
Sarah. He quickly learned the magic of a tandem.
“Sarah was only four years old and we had it under the tree for Christmas,” Alan remembers, noting the stoker seat was set for a child -- one
RIWKHEHQHÀWVD%LNH)ULGD\WDQGHPRIIHUV´:KHQZHFDPHRXWVKHZDV
sitting on the stoker seat. Even a young child can see it’s right for her.”
BikeFriday.com // 800-777-0258 // 1-541-687-0487
“Togetherness, never having to feel
like one of us is left behind, seeing
places we would never see otherwise
...”
— Elaine Bradtke & Doug Kingston
While Bike Friday has
built an international reputation with its travel and
folding bicycles, tandems
always hold a special place
in the company’s DNA.
When Hanz and Alan decided to try their hand at
designing bicycles, their
ÀUVW FUHDWLRQ ZDV WKH %XUley Duet tandem.
The Scholz brothers
raced tandems on the national level, and put their
designs to the ultimate
stress test. That knowledge
is built into every Bike Friday tandem.
All Bike Friday tandems
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Travel Cases for air travel.
The Bike Friday Two’sDay
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the trunk of most sedans or
the back of an SUV.
Whether you tour as a
couple, or are a parent taking your child to school,
few solutions are as fun as
a tandem.
Your Way
This is How We Roll
Budget Matters
Unless you have a handful of Tour de France
victories under your belt or have invented some wonderful dohickey no one can live without, you always
have an eye on the bottom line.
We understand that. Your budget is important,
and we strive to meet your needs.
Customizing doesn’t just mean spending more
money. With each of our models, a Full Custom version can be designed to meet your budget.
Your price will depend on the components you
want to complete your package. Give us a budget.
We’ll meet it.
CUSTOMIZE
When Co-Founder Alan Scholz
put together a Super Pro,
it went something like this:
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Did you ever dream about owning
a bicycle factory? While away the
hours fantasizing about how you
would build your bike, from the
ground up, if given the chance?
That’s what Bike Friday is. It’s
your factory. Your personal cycling
dream come true.
From the basic 8-speed New
World Tourist that can be Custom
built beginning around $1,200, to
the belt drive Select tikit around
$2,000 and all the way to the sky’sthe-limit Super Pro Red topping out
at more than $8,000, we can build
the bike of your dreams.
The best part: These are the kind
of projects our Bike Consultants and
Dealers live for!
They love listening to your aspirations, and then working with you
to put together your favorite components with the right Bike Friday
to make sure you live your cycling
fantasy.
Just give us a call or visit our webVLWHWRÀQGWKHQHDUHVW%LNH)ULGD\
Dealer.
“E” Measurement is from
drop bar end to drop bar end
'URSEDUVYLHZHG
from above
Road Bike
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Bar Bike
Our sizing formula begins with four
simple measurements: Height, weight,
inseam and riding sytle.
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Whether you are considering a Select model
(Page 11) or a Custom Bike Friday, you have the ability to Personalize your bike -- make it one of a kind.
We believe sizing is the most important element
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won’t ride it.
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Then comes the fun stuff: selecting a frame
color from our 18 choices and cable housing and decal colors (seven choices).
When all is said and done, you have a Bike Friday
that’s yours, and yours alone. Unique.
That’s why we give you a nameplate!
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Sounds logical, doesn’t it? That’s
what we think. That’s why you won’t
get caught in an automated phone
system when you call us. You’ll probably talk to Rene, or Aron, maybe
even Clare.
The point is this: Figuring out
exactly what you need to make your
cycling dreams come true is no easy
task. It’s not something you can do by
just visiting our website a couple or
even a hundred times.
Our website can help you understand some of the basics. But nothing
can replace personal one-on-one
discussion with a friendly Bike Consultant or a Bike Friday Dealer.
For 20 years we’ve prided ourselves in our ability to listen closely,
DQGZRUNZLWK\RXWRÀQGVROXWLRQVWR
any of your cycling needs.
Our commitment won’t end with
your purchase. Our Customer Service
delivers the same dedication to make
your Bike Friday experience like no
other.
We understand the world is changing, but we believe that one thing
will never change. People like people.
Size and Color
PERSONALIZE
People Like People
Fits Your Body, Fits Your Needs
HIGHLIGHTS
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Pocket Rocket Pro
Petites also available
HIGHLIGHTS
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Super Pro
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CUSTOM
Crusoe
Then we create your one-of-a-kind Bike Friday.
The options are seemingly endless, from components, to size, to
colors. We’ll let you know what works and what doesn’t.
Our New World Tourist, Pocket Rocket and Pocket Llama will stand
toeclip-to-toeclip with any bicycle. Yet, they have spawned offspring
to cater to any needs: the Crusoe and the Pros.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
(YHU\RQHKDVDSDLURIVKRHVWKDWÀWMXVWULJKWRUDVXLWRUDSDLU
of jeans. Fit means synchronicity and harmony. There is no other
feeling like it.
That’s what we do at Bike Friday. We build a custom bicycle that
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Let Our Bicycle Experts Select Your Components
with the Select Group
HIGHLIGHTS
Ƚ27 speeds geared for touring
ȽSealed-cartridge bearing headset
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ȽPerfect for self-contained touring
ȽMost versatile Bike Friday
Pocket Llama
with the Select Group
HIGHLIGHTS
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Pocket Rocket
with the Select Group
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SELECT
New World Tourist
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components that will deliver great performance for a reasonable price
for each of our most popular models.
The Select components work great as a group, and leave you with
the choice of three standard sizes and a variety of 18 frame colors.
Add seven cable housing and seven decal colors and you have 882
combination options.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
You can take advantage of the vast experience and expertise of our Bike
Consultants when you design the Bike Friday that is perfect for your individual situation.
$OO%LNH)ULGD\VDUHEXLOWWRRUGHUWRJXDUDQWHHWKHEHVWÀWDQGSHUIRUmance, and satisfy your needs.
We understand that choosing components can be a challenge. To simplify
that process, we created our Select Group of optimized Bike Friday models.
Quickest Fold for All Seasons, Any Reasons
Future’s tikit
Speeding tikit
HIGHLIGHTS
with the Select Group
HIGHLIGHTS
ȽGates Carbon Drive belt
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ȽSealed bottom bracket
ȽNo greasy chain to mess with
ȽLow maintenance
ȽBelt drive system
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ȽNo greasy chain, low maintenance
ȽQuickest folding technology
ȽMakes Intermodal commuting a snap
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Ƚ STI shifters or bar cons
Ƚ High pressure tires
Ƚ Multiday touring
Ƚ Long commuting
HIGHLIGHTS
tikit
Carbon Drive tikit
In keeping with the spirit of commuting, Bike Friday offers the
One Way tikit ZLWKDÀ[HGJHDU7KH([SUHVVtikit adds Sport H-bars
to the quick fold and the Speeding tikit showcases the road bike,
drop bar experience.
In 2011, Bike Friday launched its Carbon Belt Drive tikit with
Gates technology to introduce greaseless, low maintenance commuting. For 2012, the Select tikit makes belt drive more affordable.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Bike Friday launched the tikit in 2007 with its mission clear and
simple: Get more people on bicycles and fewer cars on the road.
With a distinctive fast and elegant fold, the base model set a
new standard for quick folding bikes.
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base model creating a line of quick folding bicycles to cater to any
cyclist’s dream.
Rear Racks
Travel System
WHAT’S NEW
What’s an Anniversary
Celebration without a peek
into the future?
Here are some of the
items that should be available in 2012.
Lightweight Trailers
Custom Handlebars
?
What new product
would you like to see?
Let us know!
BIKE FRIDAY
The Bike Friday Travel Case
transforms your bike into the ultimate travel package that allows you
to begin your bicycle tour with Mile
1 at the airport.
$OO%LNH)ULGD\VÀWLQWRD6DPsonite F’Lite GT case (lower left).
The Bike Friday Travel Trailer kit
turns your Travel Case into a trailer
(upper left, below) with the ability
to carry 78 pounds.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
Bike Friday Custom
rear racks are designed to
carry a load and pack easily.
The Pocket Folding rear rack
WRSÀWVRQRXULQFKZKHHO
bikes. The tikit Folding rear
rack (middle) expands to allow
you to carry full size panniers.
The tikit Standard rear rack
(bottom) is all-purpose.
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— The Benders
“Photo, photo!” Five minutes into Day 1 of the ONE
BIKE SHOP Tour of Bali, everyone ahead of me braked
VXGGHQO\EHIRUHDKXJHVWDWXHWUDIÀF]LSSLQJSDVW
“Satu, dua, tiga.” On the count of 3, we grinned.
“Lagi, lagi!” Again, again! I learned many phrases in
Bahasa Indonesian. Camera shutters clicked.
So it went at every famous monument, temple, scenic spot, and monkey park. Thirty members of the Bike
Friday Club rode, chatted, laughed, sang, and ate their
way around the island of Bali for 5 unforgettable days.
Whether your travels take you to Jakarta, Bali, Bangkok, Beijing, Taipei, Singapore, Seoul, or Tokyo, you will
not get bored on an outing with the local Bike Friday
club! Look them up for your next adventure.
— Ruthy Kanagy
BikeFriday.com // 800-777-0258 // 1-541-687-0487
“As full-time boating cruisers, we did
weeks of research prior to purchasing
two New World Tourists, our sole land
transportation. Rarely is there a destination where they can’t take us. We
fancy ourselves as BF’s greatest fans.”
COMMUNITY
“My Hot Pink tikit in Paris means getting to work every day in 15 minutes,
instead of 20 minutes (via metro),
30 (on foot) or 45 (by bus). Rain or
shine. Strike or not. With a smile on
my face.”
what your cycling needs are so we
can enhance your experience.
Some of our Bike Consultants
ZHUHFXVWRPHUVÀUVW7KH\ERXJKW
Bike Fridays and felt like part of the
company. That kind of background is
priceless.
Other Bike Consultants worked
their way up through the ranks
here, starting on the production
line and eventually moving into
Consulting. They have intimate
inside knowledge to share with you.
Collectively our Consultants boast
more than 30 years experience at
Bike Friday.
When it comes to building your
custom Bike Friday, we have a set of
Line Masters who can step into any
position on the production line.
Our commitment to the Toyota
Production System means that
anyone can stop production when
they see an imperfection, which is
why we can back every frame with a
lifetime warranty. All told, we have
more than 60 years of experience
on the production line.
We pride ourselves in customer
service that has one rule: Make it
right.
With more than 30 years experience working on Bike Fridays, our
Service Representives stand ready
to walk you through any issues on
the phone or online.
No matter how you contact us,
rest assured that you’ll be in touch
with a real person, not a machine.
BikeFriday.com // 800-777-0258 // 1-541-687-0487
<RXZRXOGEHKDUGSUHVVHGWRÀQG
a more eclectic group than the Bike
Friday Team.
We’ve come from all walks of
life, but have been joined together
by an unwavering love of cycling.
Hanz and Alan Scholz laid the
foundation for this family business.
And it feels just like that, family.
We put our heart and soul into
our work. It begins with the Bike
Consultants, who listen closely to
make sure they understand exactly
BIKE FRIDAY TEAM
Really Special People Can Make Really Special Bikes
Your opinion counts
Bike Friday has survived 20 years by listening. Our customers
comprise the best Think Tank we know. So, please, tell us your
opinion. Visit ZZZ%LNH)ULGD\FRP0RPHQWXPDQGÀOORXW
our short survey. We’ll give you a voucher to use in the Bike
Friday Webstore as a way of saying, Thank You.
BIKE FRIDAY
Custom folding and travel bicycles
hand-crafted in Oregon SINCE 1992
3364 W. 11th Ave.
Eugene, Oregon 97402
www.bikefriday.com
PRSRT STD
US POSTAGE
PAID
EUGENE OR
PERMIT NO. 17