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AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT, BUSINESS
OPPORTUNITY FAIR AND EXPO
3 - 4 DECEMBER 2015 CHIEF ALBERT LUTHULI INTERNATIONAL
CONVENTION CENTRE l DURBAN l SOUTH AFRICA
RATIONALE AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT
Food drives the world; apart from clean water, access to adequate food is the primary concern for
most people on earth. This makes agriculture one of the largest and most significant industries in the
world; agricultural productivity is important not only for a country's balance of trade, but the security
and health of its population as well. The growth in Africa’s overall meat, fisheries and their product
consumption will see a rapid growth over the next few years owing to the continents population tripling
Africa possesses enormous potential, not only to feed itself and eliminate hunger and food insecurity,
but also to be a major player in global food markets. This potential lies in its land, water and oceans,
youth, men and women. While the opportunity is obvious, the path to capitalizing on it is not so clear.
Production in many African countries is low because of lack of knowledge and high input costs. Feed
costs and pasture costs across the continent are a huge detriment to the maturity of the industry.
African Governments have also put into place stringent rules across the livestock farming and
fisheries sector due to sporadic outbreaks in animal disease and failure to trace the origins of most
meat and fisheries products in the market place.
The growth in Africa’s overall meat, fisheries and their product consumption will see a rapid growth
over the next few years owing to the continents population tripling. By 2050, Africa is estimated to
account for 27% of the world’s population and accordingly a majority of the world’s consumers. “By
2050, meat consumption in Africa is projected to increase almost 73% and dairy consumption is
predicted to grow 58% accordingly. Africa’s share of the world’s consumption of meat and its products
thereof will realise exponential growth” Food and Agriculture Organization of the United Nations
(FAO). The growth trends in overall consumption and production of livestock and an unmet demand in
Africa’s diets supports these projections.
In recent years there has been a worldwide significant improvement particularly in beef feeding
practices and herd quality through the use of technologies such as genomics, though they still fail to
find their way into Africa’s informal livestock farming sector, this problem needs to be remedied
because the African livestock industry is ideally positioned to take advantage of the continent’s
increasing middle class expenditure and projected population growth. While Africa has what appears
to be a thriving livestock and fisheries industry, its average productivity, compared with that of the
Americas, Europe, and Oceania, shows that Africa is not achieving its full potential, partly due to, low
productivity in the informal livestock farming and fisheries sector which accounts for ¾ of the
continents meat and fish products, industry pressures, farmer development and industry red tapes.
OBJECTIVES: AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT
This year, MC Group in collaboration with key stakeholders in African livestock, meat and fisheries
sector will bring together Heads of Governments and prominent business leaders to share their views,
provide latest updates on the livestock, meat and fisheries industry development, deliberate on
pertinent issues and gaps faced and network closely to sustain the dynamism and strength of the
livestock, meat and fisheries economy. More importantly, the Summit is envisaged to intensify
strategic collaborations in Africa’s Agriculture and the meeting of minds is expected to inspire
synergistic convergence amongst the critical sectors towards a lucrative and sustainable African
agriculture.
The Summit will seek to explore and identify what it would take to make significant advances in
understanding integration and implementation of regional best practices in the livestock, meat and
fisheries industry.
APPROACH: AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT
- Bring together leaders from government and business in the African livestock, meat and
fisheries sector to discuss consideration and other contemporary issues impacting Africa
agriculture in a bid to advance the business of regional integration in this sector for the
continent to realise its full potential.
- Focus on long-term strategic collaboration with active stakeholders in Africa and other regions
to advance industry development.
- Incorporate input and evaluate practical case studies from international and indigenous
market, with the aim of benchmarking development opportunities and challenges.
- Discuss feasible best practices and innovative approaches that have the potential to make
significant progress in transformation of the African livestock, meat and fisheries industry.
- New opportunities for collaboration and alliances between asset owners, investment
professionals, business, governments and industry associations to improve the understanding
and on-going industry reforms.
- Proposals for mechanisms that can help prioritize sector specific sustainability framework that
maximises informal farmer participation to boost regional economic trade while encouraging
investment.
- Identify key areas for further skills development and training.
DELEGATION: AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT
Veterinary Supplies, Farm & Ranch Supplies, Animal Health Specialists, Software & Technology
Firms, Producers and Processors of Livestock, Abattoirs, Feedlots, Meat Importers and Exporters,
Farmers and adjacent sectors, Meat Ingredients, Meat Equipment Manufacturers, Breeders, Cold
Chain, Butcheries, Wholesalers and Retailers, Restaurants, Steakhouses, Canned and Cold Meat
companies, Logistics and Transportation, Academics, Government, Agricultural Economics, Finance
and Consumers.
BENEFITS OF ATTENDING:
- Review Africa specific reforms and regulator y framework, market trends and environment.
- Hear from thought leaders and expert speakers presenting the latest and best industry
practices.
- Network with senior decision makers and investors, build on existing business relationships.
Increase your brand visibility and awareness by showcasing your products/ services to a
direct audience.
FEATURES: AFRICA LIVESTOCK, MEAT AND FISHERIES SUMMIT
- Summit topics - themes are led by industry influencers, business and policy makers Exclusive
and keynote sessions designed to showcase sector trends and developments.
- Access practical and realistic experiences via carefully selected case studies.
- Pre-arranged business meetings.
THE VENUE
Durban ICC, its sheer size and scale is astounding, offering the largest flat-floor, column-free
exhibition space in Africa.
Walnut Road Durban
4001
Situated in the heart of Durban, the hub of KwaZulu-Natal and one of the largest cities in South Africa
that captures the heart of many with its buzzing, vibrant atmosphere and warm hospitality. Attractions
in and around the city include the impressive Moses Mabhida Stadium, uShaka Marine World, a
variety of cultural markets and restaurants, upmarket shopping canters and world-class golf courses,
all of which combine to make Durban a must visit destination.
ABOUT KWAZULU-NATAL
KwaZulu-Natal (/kwɑːˌzuːluː nəˈtɑːl/; also referred to as KZN or Natal and known as "the garden
province “is a province of South Africa located in the southeast of the country created in 1994 when
the Zulu bantustan of KwaZulu ("Place of the Zulu" in Zulu) and Natal Province were merged.,
enjoying a long shoreline beside the Indian Ocean and sharing borders with three other provinces and
the countries of Mozambique, Swaziland and Lesotho. Its capital is Pietermaritzburg and its largest
city is Durban.
GEOGRAPHY
At around 92,100 km2 in area, KwaZulu-Natal is roughly the size of Portugal. It has three different
geographic areas. The lowland region along the Indian Ocean coast is extremely narrow in the south,
widening in the northern part of the province, while the central Natal Midlands consists of an
undulating hilly plateau rising toward the west. Two mountainous areas, the western Drakensberg
Mountains and northern Lebombo Mountains form, respectively, a solid basalt wall rising over 3,000
m (9,800 ft) beside Lesotho border and low parallel ranges of ancient granite running southward from
Swaziland.
CLIMATE
KwaZulu-Natal has a varied yet verdant climate thanks to diverse, complex topography. Generally, the
coast is subtropical with inland regions becoming progressively colder. The Drakensberg can
experience heavy winter snow, with light snow occasionally experienced on the highest peaks in
summer. The Zululand north coast has the warmest climate and highest humidity, supporting many
sugar cane farms around Pongola.
ECONOMY
Durban is a rapidly growing urban area and is by most measures the busiest port in Africa. A good
railway network links the city to other areas of Southern Africa. Sugar refining is Durban's main
industry. Sheep, cattle, dairy, citrus fruits, corn, sorghum, cotton, bananas, and pineapples are also
raised. There is an embryonic KwaZulu-Natal wine industry.
Other industries (located mainly in and around Durban) include textile, clothing, chemicals, rubber,
fertiliser, paper, vehicle assembly and food-processing plants, tanneries, and oil refineries.
There are large aluminium-smelting plants at Richards Bay, on the north coast. To the north,
Newcastle is the province's industrial powerhouse, with Mittal Steel South Africa and the Karbochem
synthetic rubber plant dominating the economy.
In 2002, Newcastle became the largest producer of chrome chemicals in Africa with the completion of
a chrome-chemical plant, a joint-venture project between Karbochem and German manufacturing
giant Bayer. Other large operations include a diamond-cutting works, various heavy engineering
concerns, the Natal Portland Cement (NPC) slagment cement factory, and the Newcastle
Cogeneration Plant (old Ingagane Power Station). This was recommissioned as Africa's first gas-fired
power station by Independent Power Southern Africa (IPSA), and it supplies the Karbochem Plant
with electricity. The textile industry is a major employer in the Newcastle area, with over 100 factories
belonging to ethnic Taiwanese and Chinese industrialists. Maize, livestock and dairy farmers operate
on the outskirts of the city. Coal is also mined in the Newcastle area. The province as a whole
produces considerable amounts of coal (especially coke) and timber.
AGRICULTURE
As KwaZulu-Natal is South Africa's best watered province; it has a larger area of high quality
agricultural land than any other province, and it is the national leader in several agricultural products.
The Midlands area between Pietermaritzburg and the Drakensberg is the heart of this high quality
agricultural area, another area of importance is the North Coast region. Despite the fact that KwaZuluNatal covers such a small portion of South Africa's land area, a significant percentage of the country's
small-scale farmers are based here. Agriculture in KwaZulu-Natal is extremely diverse and relates to
the patterns of its topography. Most of the world's agricultural activities can be practiced in the region.
Due to the good reliable rainfall and fertile soils, the agricultural sector has become very productive,
and is known for its specialist capability in several types of farming.
The Province has a total of 6.5 million hectares of land for farming purposes of which 82% is suitable
for extensive livestock production and 18% is arable land. The agricultural activities are mainly
focused on the following:
- Crops: Sugar, Maize
- Horticulture: Sub-tropical fruits especially Pineapples and Bananas, Cashew nuts, Potatoes,
Vegetables.
- Forestry: SA Pine, Saligna, Black Wattle, Eucalyptus, Poplar.
- Animal Husbandry: Beef, Sheep (mutton and wool), Pigs, Poultry.
LIVESTOCK PRODUCTION
The Highveld and Midlands areas of KwaZulu-Natal are the main beef production areas. Popular beef
breeds include the indigenous Afrikaner and Nguni and locally developed Bonsmara and
Drakensberger. European and American breeds such as Charolais, Hereford, Angus, Simmentaler,
Sussex, Brahman and Santa Gertrudis are maintained as pure breeds or used in cross-breeding.
Beef cattle farms range from fairly small farms (less than 50 cattle) to large farms with more than 1
000 cattle per farm. There is a growing trend to finishing beef cattle in feedlots, and it is reported that
about 60% of cattle in South Africa are now finished for slaughter in feedlots that maximise the
potential of the animals by feeding grain and supplements to achieve best potential weights and
grades.
GOATS
Goats like cattle, play an important role in the livelihood of rural people in South Africa. They are
plentiful and require low inputs for a moderate level of production, reach maturity early and are
profitable to keep.
There is both local traditional demand and an emerging commercial interest in the sale of chevon
(goat meat).
Chevon has low fat and cholesterol content; 40% lower than beef, rabbit or chicken with the skin
removed, yet has higher protein content. There is, however, a potential for obtaining additional income
("adding value") by making use of the fine, soft undercoat (cashmere) produced by some breeds.
SHEEP
Sheep farming is concentrated in the drier areas of the province along the Drakensberg, Vryheid and
Southern Natal.
PIGS
Pig population of KwaZulu-Natal was estimated to be 164,000 as back as in 2005, with Estcourt, Mooi
River and Dalton being areas with concentrations of piggeries.
POULTRY
Poultry production (mainly of chicken) is an important agricultural sector in South Africa. Commercial
broiler production in South Africa is dependent on exotic breeds brought into the country, namely
Ross from the United Kingdom; Cobb, Hubbard and Arbor Acres from the United States of America
and Hybro from the Netherlands.
South Africa has two genetic breeds of chickens that lay eggs for the commercial market, Lohmann
and Hyline, both breeds are imported.
EGGS
Egg industry consists of three sectors:
- Day old chicken production
- Layer replacement production
- Egg production
Some of the larger companies are involved in all three sectors. Rainbow is the largest chicken producer
and marketer in South Africa. The Company employs over 7000 people in its agricultural, feed milling,
processing and services facilities. The Company's head office is located in Westville, KwaZulu-Natal. The
core business is still producing 4 million broilers a week. However, the group has recently shifted into
valued-added products such as ready-to-eat whole chicken and chicken nuggets.
GAME FARMING
Game farming in South Africa has grown over the years, and today is one of the fastest growing
agricultural industries in South Africa. The sector includes trophy hunting, live game sales, ecotourism,
and biltong and venison sales.
AQUACULTURE
KwaZulu Natal remains one of South Africa’s provinces with the greatest potential for aquaculture though
its development has been slow in the past years, with readily available water sources KwaZulu possess
the potential to be the continents leader in fish farming.
CALL FOR PAPERS
The Summit is being organised by MC Group with valued input from industry thought leaders.
Prospective authors are invited to submit titles and abstracts of their papers, in English. The abstracts
should be no longer than 500 words and should be submitted to:
Calvin Ncube
Managing Director
MC Group
[email protected]
Telephonic enquiries may be made at:
Tel: +27 (11) 056 9493
Mobile: +27 (72) 157 0076
TOPICS WILL INCLUDE:
Industry regulations.
Livestock, Meat and Fisheries Trade for a Better Future.
Meat Inspection and Labelling.
Livestock for sustainable agriculture.
Inter-continental collaborations.
Strengthened rules to prevent misleading practises.
Herd unchanged lessons learnt.
Prices static.
Priorities.
Project Funding.
Local productions for international trade and markets.
Marketing: Meat Market forces: Mapping the best marketing strategy for African meat products.
Farmer development.
Industry and regional red tapes.
Formalising the informal livestock, meat and fisheries sector across Africa.
The importance and impact of Halaal / Kosher certification.
Impact on future regulatory trends in the meat industry in Africa.
Global market entry.
Latest industry technologies.
Regulations for Compulsory Specifications
Regulatory requirements and confidence building in the market
Comparisons in Southern African, West African, East African and Northern African Livestock, Meat
and Fisheries Production and the synergies thereof to boost intra-continental trade.
- Market expansion, tapping into the BRICS grouping.
- The quality system of the livestock, meat and fisheries in Africa.
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AFRICA LIVESTOCK & MEAT SUMMIT, BUSINESS OPPORTUNITY FAIR & EXPO 2015 - BOOKING FORM
CONTACT INFORMATION (Please useBLOCKLETTERS)
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+27 11 056 9493
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[email protected]
www.mcgroup.co.za
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