LO N D O N | A M S T E R DA M | D U S S L E D O R F | B E R L I N
Our Rates
Creative & Digital content for fashion and lifestyle brands
AU Tcamera
U M N /and
WIN
T E R 2equipment,
014
*includes: studio space, photographer,
lighting
studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
1
CONTENTS
4
Our Services
6
Ecommerce photography
8
High Volume Ecommerce
10
Lookbooks
12
Lifestyle Photography
14
Creative Still Life Photography
16
Fashot Film
18
Brand Consultancy
20
Post-Production
21
Copywriting
22
Additional Services
24
Fashot Ambassadors
Fashot Agency is a full service photography and video content
agency. Since 1997, we have produced over 10 million images,
ranging from creative advertising campaign imagery to
ecommerce product photography.
Today, we service some of the world’s largest retailers via our
European-wide network of studios and specialise in combining
creative, financial and logistic solutions to ensure maximum
outputs from every production: a service unrivalled by any other
supplier.
We offer all-inclusive day rates, which guarantee: studio space,
lighting and camera equipment, photographer/videographer,
studio assistant, catering and 48-hour product storage. Fashot’s
pricing structure is based on time per day not the number of
images produced. Photography working hours begin at 0900
and finish at 1800 with one hour for lunch at 1300.
Estimating the number of products that can be photographed
in one day revolves around the complexity of the product and
the image’s final destination. For an accurate quote feel free to
contact us: [email protected]
“If you don’t attempt to give your
brand imagery a visual identity
or standard then you deny it the
opportunity to have a point of
difference or an enviable position in
the market.”
Lee Friend, Executive Producer
2
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
3
FILM
Our Services
Fashot Agency’s all-inclusive studios* have more than 300 dedicated photographers,
videographers, stylists and producers working in our European-wide network of studios.
We can create stunning imagery in a variety of formats, so whether you need still-life
pack shots for ecommerce, advertising campaign photography, TV commercial or digital
video content, we have exactly what you’re looking for.
ECCOMERCE & HIGH VOLUME PHOTOGRAPHY
from £850 per day
With more than 15 years ecommerce experience we understand the need for expert
planning and execution when producing photography for merchandising purposes.
Everyday, we shoot, retouch and process more than 7,000 images for fashion retailers
and non-apparel brands alike. This includes invisible mannequin, model and product
photography.
LOOKBOOK PHOTOGRAPHY
Our in-house film department use state of the art video camera equipment and editing
software to ensure that, regardless of the medium, the calibre of the cinematography and
the final consolidated edit is to the highest standard. We create television commercials, pop
videos, fashion films and reportage video.
ECOMMERCE CATWALKS & 360 PRODUCT ROTATIONS
from £850 per day
A stylish video will enrich your online content and make sure it sells. Our catwalk videos and
360-degree video rotations are an invaluable feature for displaying a variety of products,
from diamond rings to cars and will bring your website to life. Furthermore, it will enhance
the shopping experience for your customers.
WEB TV
from £1000 per project
Social media is a chance for you and your brand to connect to the market on a personal level.
In particular, video content is the perfect way to engage consumers with a quick, slick and
visually arresting message. We concept, film and edit bespoke content on an ad hoc basis or
can work with marketing teams to develop annual strategies for YouTube, Instagram, Twitter
and Facebook.
BRAND CONSULTANCY
from £850 per day
For instant impact and inspiration, a Look Book can be a highly effective way to promote
your products and keep potential customers in the fashion loop. Whatever your brand
message – aspirational, fanciful, cutting edge, luxe – the Fashot Agency team can create
a visually stunning Look Book, either in the studio or on location.
from £2000 per project
Both fledging and established retailers regularly utilise our brand consultancy services.
Not only do we understand digital and print content production, we have also seen the
market evolve over the last two decades permitting us to steer you through even the most
challenging of markets. Working closely with you, we create a bespoke visual style guide to
keep your visuals on brand.
ADVERTISING LIFESTYLE PHOTOGRAPHY
POST-PRODUCTION
from £1200 per day
We produce high-quality photography for use above the line and at point of sale that
encapsulates the essence of your brand. Our team of experts will guide the whole
creative process from initial concept to styling and production. And with unrivalled
contacts at leading model agencies, we can even recruit the perfect face for your brand.
ADVERTISING STILL LIFE PHOTOGRAPHY
from £1200 per day
Image is everything these days. Your brand needs captivating and iconic imagery that
will grab attention, increase awareness and, ultimately, sell your product. Our expert
pack shot photographers use decades of experience - as well as unmatched creative
flair - permitting your product to be seen in, literally, the best light. Our photographers
and producers are happy to meet to discuss ideas and advise on the best way to convert
abstract ideas into tangible results.
4
from £1200 per day
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
from £100 per hour
Post-production is crucial in the world of digital media. We have five post-production centres
around the world, and tailor-made asset management systems. Our world-class studios are
staffed by experienced teams of photographers, stylists and post-production staff to ensure
you get fast turnaround and quality controlled results every time.
COPYWRITING
from £0.05 per word
Through research, we have found that good product descriptions are often last port
of call for the indecisive buyer. Our team of experienced wordsmiths can produce
customer-focused, high-quality editorial in your brand’s unique voice. With the ability to
write up to 2,000 captions a day, we know that high volume and speed is key when it
comes to ecommerce.
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
5
Ecommerce
RECOGNISABLE MODEL PACKAGE
The recogniseble model package is ideal for
fashion retailers who want to add personality with the
perfect face of their brand. Models are photographed
on a studio background, lit according to brand directives
and styled by make up artists in accordance with brand
specification.
Our all-inclusive studio and accurate shot-rate estimates permit you to
calculate exactly the cost of putting your product range on your website.
We have a basic day rate that includes: studio, photographer, lights, camera,
breakfast and 48 hour product storage.
Additional considerations: Styling, Hair &
Make-up Artist, Casting, Model, Post-production,
Courier, Catering
UNRECOGNISABLE MODEL PACKAGE
Our unrecognisable model package is perfect for
fashion retailers looking to add life to their clothing.
We guarantee to photograph 50 products per day
when a single shot is required. We guarantee to
photograph 35 products per day when a front, back
and detail shot are required.
FLATS
INVISIBLE MANNEQUIN
The garment is laid out and photographed from
above. The image can be retouched as needed
although we endeavour to capture as much “in
camera” as possible to minimise retouch costs.
Fashion retailers can add shape to their range with our
affordable basic ecommerce package. Clothing is placed onto
a mannequin, pinned accordingly and photographed. The
mannequin is then removed in post-production allowing the
e-consumer to fully examine the garment before purchase.
We guarantee to photograph 35 products per day
when one front shot is required.
We guarantee to photograph 30 products per day
when front and back photographs are requested.
Additional considerations: Styling, Postproduction, Courier, Catering
We guarantee to photograph 50 products per day when one
front shot is required.
We guarantee to photograph 35
products per day when three
shots of each product are
required.
Additional
considerations: Styling,
Post-production, Courier,
Catering
6
Additional considerations: Styling, Casting,
Model, Catering, Post-production, Courier
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
Costs
All inclusive studio*
from
£850 per day
£450 per half day
£125 per hour
PRODUCTS
Photography is art but also a business. We pride
ourselves on producing bespoke brand perceptive
imagery as well as a multitude of product
descriptive shots everyday. Our team work hand-inhand with clients’ creative to ensure the outcome is
exactly as desired.
Additional considerations: Styling, Postproduction, Courier, Catering
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
7
High Volume Ecommerce
+ Proven track record with Europe’s largest retailers
+ Full studio set-up at your distribution centre
+ Contact us: [email protected]
We have a global team working around the clock to offer a highvolume solution for your product photography. With more than 15
years’ ecommerce experience, we understand the demands and issues
associated with volume fashion retail to help increase sales and save
time.
High Level SLA
For all our high volume partners we guarantee
that within 48 hours of your product’s arrival
in our studio, the photos have been taken, the
images retouched and the files delivered to your
servers.
If required, we’ll set up a fully-functioning
photographic studio at your distribution centre
to save time and costs as well as integrating
our team into yours and relocating employees if
necessary.
Access to all our resources and staff
High volume partnerships rely on clear lines
of communication at all times and different
departments working in unison. Even before a
lens cap has been removed, we create a Style
Guide in collaboration with your online trading
department.
Our Style Guides outline precisely how product
ranges are to be shot and retouched. Such
detail permits a number of concurrently running
photography sets, where each team are able to
shoot confidently knowing they are adhering to
the overall brand vision.
These definitive documents are reviewed and
renewed every three to six months to ensure your
8
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
customer’s journey is optimised and your brand
remains competitive. We also have wealth of
data that supports our recommendations.
Quality and Quantity
With all high voIume contracts, the need to be
precise is magnified. Images are sent to quality
control at the end of each day and approved
before the set is closed. Once given the all
clear, the images are transferred via our internal
network to our post-production teams who are
based in London and China, allowing a speedy
turnaround time on thousands of images per
day.
For your peace of mind, we adhere to strict
employment codes of conduct and never
outsource post-production to freelancers in
developing countries.
Images are then
approved and
delivered to your
chosen destination
ready to be
integrated to your
website.
Contact us:
[email protected]
Costs
Negotiable
prices depending on
length of contract &
number of products
per day
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
9
Costs
All inclusive studio*
from
£850 per day
£450 per half day
£125 per hour
Lookbooks
+ Fashion Photographers
+ Art direction
+ Model booking & casting
For instant impact and inspiration, a look book can be a
highly effective way to promote your products and keep
potential customers in the fashion loop. Whatever your
brand message - aspirational, fanciful, cutting edge, luxe the Fashot Agency team can create a visually stunning look
book, either in the studio or on location, that will show off
your product to best effect.
Additional considerations: Styling, Casting, Model, Hair & Make-up Artist, Post-production, Courier, Catering
10
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
11
Lifestyle
Photography
+ Advertising Campaigns
+ Full-service production
+ Portfolio on request
We understand the bespoke nature of every shoot
yet there are some constants you can rely on when
working with the Fashot Agency. We guarantee
to include a senior lifestyle photographer, top
of the range camera, studio space, equipment,
studio assistant, client catering and pre-production
meeting with producer as standard in our day rate.
Additionally, we offer a complete production service
including location scouting and sourcing talent both
in front and behind the camera and advertising
grade post-production work.
For creative photography shoots we also
recommend use of the Fashot Ambassadors; a
team of freelance creative consultants who are onhand to add expertise.
Costs
all inclusive studio*
from
£1200 per day
£600 per half-day
12
FA S H OT. C O M
Additional considerations: Styling,
Casting, Model, Hair & Make-up Artist, Postproduction, Courier, Location scouting, Onsite producer, Pre-production meetings
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
13
Creative
Still Life
Photography
+ Art Drirection
+ Expert Lighting Directors
+ In-camera capture
Let your products paint a story, with
high calibre still life imagery for your
website or advertising campaign. We
use innovative production methods
and talented retouch artists to
capture the essence of your brand
and create stunning photography.
We execute project briefs to the letter
and are also on-hand to steer the
process if required; from concept
and styling through to photography
and post-production.
Additional considerations: Prop
styling, Post-production, Courier
Costs
all inclusive studio*
from
£1200 per day
£600 per half-day
14
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
15
Fashot Film specialise in creative video content for web, television, social media and
corporate use. We use state-of-the-art camera equipment and editing software to
ensure that, regardless of the medium, the calibre of the cinematography and the
final consolidated edit is to the highest standard.
We thrive on making cinematic quality content for every sector of the retail
industry including: fashion, sport, technology, music and film.
We can follow a brief or develop one based on the client’s objective.
Collaboration and brand understanding are key to every project.The
film department works hand in hand with the creative photography
team allowing us to handle of an entire campaign all under one
roof including behind the scenes films, stop-motion animation and
reportage/events video.
Our catwalk videos and 360-degree video
rotations are an invaluable feature for displaying a
variety of products. Video catwalks can be filmed
simultaneously as model photography maximising
your outputs for not much extra cost.
all inclusive studio*
from
£1200 per day
£600 per half-day
+ TV commercials
+ Bespoke video content
+ Concept development,
storyboarding &
execution
We also ensure time, energy and budget are spent wisely; maximising the
output created in every production.
CATWALK AND PRODUCT VIDEO
Costs
Fashot
Film
Costs
all inclusive studio*
from
£850 per day
£425 per half-day
£125 per hour
Additional considerations: Styling, Casting, Model,
Hair & Make-up Artist, Editing, Courier
16
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
17
Costs
Strategy
With 15 years of industry experience, we can provide the research and insights that will give you a clear picture
when examining commercial opportunities, potential costs and projected performance. We work hand-in-hand
with your brand advisors, ensuring you always feel ready in the ever-changing, fast-paced world of commerce.
Crucial to this process is the development of a Style Guide that leaves you feeling confident about your business
planning.
from
£2000 per Style guide
£500 per seasonal
review
Style Guides
Style Guides outline precisely how your brand’s imagery is photographed, retouched and delivered. It includes
everything from styling notes, lighting directives, logo positions and model poses to post-production direction
and digital file naming conventions.
Such detail in the Style Guide offers consistency throughout the season as well as flexibility and differing
photography teams can shoot confidently knowing they are adhering to your overall brand vision.
This definitive document is reviewed and/or renewed every three to six months to ensure your customers’
journey is optimised and your brand remains competitive.We especially recommend the creation of a Style
Guide for high volume and/or ongoing accounts. In our experience, this level of attention to detail permits a
high level SLA and, ultimately, saves time and cost.
Multi channel Content optimisation
We also have a number of ancillary services that ensure your customers find you across
every channel. Whether it’s web, mobile, or point of sale, we’ll be there to make sure
consumers enjoy the very best, optimised cross-channel creative content. In
addition, we’ll provide keyword optimised product descriptions and editorial
copy that is unique, compelling and optimised for conversion.
Brand Consultancy
+ Strategy consultation & implementation
+ Seasonal reviews
+ Multi-channel content optimasation
18
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
19
Copywriting
+ Three packages: Premium, Project, Production
+ Price per project or per word
+ Multi-lingual copywriters
PREMIUM
£0.07 per word, average of 90-100 words per product.
Our all-inclusive service. Our Premium package provides extensive competitor and SEO analysis, integrated
support and implementation. A first round of rewrites and amends come as standard. Our Premium services
includes a dedicated Copy Lead, available for you at every step of your project.
Perfect for one-off projects or on-going operations looking for an all-in-one solution.
PROJECT
£3.50 - £5.50 per product, average of 50-80 words per product.
Our Project package is an ideal choice for one-off drops and occasional work. Once you’ve delivered your brief,
our writers and search team will get to work. Competitor analysis, SEO insights and best practice guidelines are
all part of the package.
A dedicated Copy Co-ordinator is there for you at every step of production.
Costs
POST-PRODUCTION
+ Photography retouching
The folowing guidelines
allow us to guarantee
quotes and avoid spiralling
costs:
+ Video editing
+ Data asset management
High volumes and deadlines are no hurdle,
with five post-production centres around the
globe. We value ethical employment practices
and therefore, all our post-production team
are full-time employees guaranteeing peace of
mind for clients.
20
FA S H OT. C O M
Retouching
from £100 per hour*
Video editing
from £125 per hour*
PRODUCTION
£3.00 - £5.50 per product, average of 50-80 words per product.
Our Production package is an ideal choice for commerce platforms and busy retailers. Our teams work
with high volumes, generating fresh copy or
optimising existing content to populate your site with the
detail your product pages need. Ongoing
insights and analysis are all part of the package,
keeping your content ahead of the
game.
Cut outs – up to 4 minutes per
image
Clean up – up to 8 minutes per image
Creative retouch – up to 30 minutes per image
Compositing – up to 60 minutes per image
Our in-house video editors ensure all
productions have the very best finish.
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
21
PRODUCTION
Additional photographer/videographer
£450 per day
Pre-production meeting
£400 per day
Location scouting
£400 per day
On-site producer
£450 per day
Model casting & booking
£600 per day
Model booking
Studio catering
Transcoding
Additional assistant
£10 per head
£100 per booking
£75 per hour
FULL SERVICE PRODUCTION
Additional services
Use our all-inclusive studio* for all your visual assets, from simple product shots to
photography and film content for an end-to-end campaign.
PHOTOGRAPHY ASSET MANAGEMENT
Secure, easy-to-use digital asset management means
LOCATION SCOUTING
£400 per day
STYLING
CELEBRITY PORTRAITURE
that your whole team can access the files they need,
CREATIVE FREELANCE TALENT
Ecommerce Stylist
£150 per day
Fashion Stylist
£300 per day
Prop Stylist
£350 per day
Art Director
£500 per day
Make-up & Hair stylist
£400 per day
Voice-over artist
£400 per day
Motion control & operator
£1500 per day
High Speed camera team
£1500 per day
Styling sourcing day
£200 per day
Fashot Ambassador
on request
ADMIN
Product storage
£40 per day
Data Asset Management
on request
Courier
at cost
Crew travel
at cost
wherever they are. Our unique ‘shoot and serve’
software - Sample Manager ™ - converts Excel /
CSV client data into a real time shared editable user
interface, transporting shoot images to your HQ in
real time.
CELEBRITY PORTRAITURE
REPORTAGE VIDEO & PHOTOGRAPHY
Our photographers have experience with high-profile
Contact Us
E: [email protected]
T: +44 (0)207 267 0700
subjects and our studio caters for VIPS.
22
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
CUTOUTS
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
23
-THE AMBASSADORS-
ELLA CATLIFF
Fashot’s ambassadors
PRESENTER AND BLOGGER
Ella Catliff launched her blog La Petite Anglaise three years ago, after studying for a BA in fashion history and
theory at Central Saint Martins. She is a regular at London, Milan, New York and Paris Fashion Weeks, and was
named one of ‘20 to watch for 2014’ by InStyle. She has featured in The Daily Telegraph, Vogue and Company
and has collaborated on shoots with brands such as Louis Vuitton, Mulberry, Whistles and Harrods.Selfridges,
Burberry and Sony.
Introducing our team of creative consultants
who are on hand to add their expertise to your project.
As a little extra insight we asked...
A “My lightbulb moment? Seeing a Dolce & Gabbana gown in their Rome flagship store aged 12.”
DAVID WATERS
JOURNALIST
David Waters is the author of Grooming Essentials For Men and writes on men’s fashion, relationships and lifestyle
for The Telegraph. His styling and menswear stories have also appeared in GQ, The Guardian, Men’s Health and
Q. “What was the look that changed your life?”
The Times. He is also a psychotherapist and lectures at The School of Life and runs a private therapy practice in
central London. He is currently working on a feature about Jean Paul Gaultier.r label, Violet Lake.
A “Gold rubber JP Gaultier belt for about 6 years of clubbing in the early 90s. I wore it everywhere.”
CATHY KASTERINE
ELEANOR DOUGHTY
FASHION DIRECTOR AND STYLIST
WRITER
Cathy Kasterine began her career as a fashion assistant on Vogue. In the early 1990s she left to become
Eleanor Doughty writes about fashion, life and everything else for The Telegraph, The Independent, Topman,
freelance, and styled catwalk shows for Miu Miu, Anna Molinari, Blumarine, Mary Katantzou, Ghost, Julien
Never Underdressed and The Huffington Post. She is rarely without something to say, and believes that if you
Macdonald and Pringle. She has also worked on advertising campaigns for Armani, Louis Vuitton, Dior and
don’t ask, you don’t get. She wears an old, holey Barbour jacket most of the time, and is frequently asked
Gap. She is now fashion director at large on Harper’s Bazaar and contributing fashion editor for Vogue Italia.
whether she should be writing about clothes at all.blogspot.com.
A “Corinne Day’s grunge girls in the 90s and a young Kate Moss in a hippy dress and Birks with lovely
A “Jumped on Chanel’s ‘it’s always better to be slightly underdressed’ bandwagon. I usually am, so it suits me.”
long free hair, and a carefree smile.”
TOM MEREDITH
URSULA LAKE
CREATIVE DIRECTOR
STYLIST AND FASHION DIRECTOR
Tom Meredith began his career as a designer on Harper’s Bazaar before becoming art director of Elle. While
After cutting her teeth on ES Magazine, and spending seven years on The Sunday Telegraph’s Stella magazine,
he was there he art directed cover shoots and the magazine’s iPad app and was responsible for the redesign
Ursula Lake became fashion director at Never Underdressed. She has worked as a consultant and stylist for luxury
of the biannual Elle Collections magazine. In 2012 he became creative director of InStyle, and in 2013
brands including Harvey Nichols, Harrods and Net-A-Porter and contributed to publications such as GQ, Tatler and
moved to Paris to work on French Elle’s twice-yearly Special Mode magazine.
The Sunday Times Style. In 2010 she launched her own swimwear label, Violet Lake.
A “Go faster stripes.”
A “Growing up, I loved to watch old movies with stars like Grace Kelly, Jane Russell and Marilyn Monroe. Grace Kelly’s
wardrobe is immaculate in Rear Window and High Society I think that was when I caught the fashion bug.”
THOMAS STUBBS
THEA LEWIS-YATES
STYLIST AND WRITER
STYLIST AND ART DIRECTOR
Thomas Stubbs trained as a womenswear designer, but moved into men’s styling after graduating. He has
Thea Lewis-Yates is a former fashion editor of Harrods Magazine. She now works as a freelance stylist and
worked as fashion editor and stylist on Loaded and wrote the Talking Trousers column for The Sunday Times Style
art director for clients including Davidoff, Gucci, Marks & Spencer and Avon. She has worked with leading
magazine. He is currently fashion editor at large on The Rake magazine and writes The Sharpener men’s style
photographers, including Jason Hetherington and Nicole Nodland, and has styled and art directed shoots for Tatler
column for The FT’s How To Spend It. He is a regular contributor to The Daily Telegraph, GQ and Glamour.
Hong Kong, Stylist and How To Spend It and advertising campaigns for rL’Oréal, Selfridges, Burberry and Sony.
A “Gucci snaffle loafers showed new flash casual (flashual) way forward.”
A. “A long black silk skirt from Kensington Market, aged 9. Desperately wanting it to wear with my
DM boots and lumberjack shirt to channel the 90s grunge vibe.”
NATALIE HARTLEY
CLARE LAZARO
FASHION DIRECTOR, GLAMOUR
STYLIST AND ART DIRECTOR
Natalie Hartley started working in PR but after a year moved over to editorial and fashion styling. She worked as
Clare Lazaro has been a fashion stylist for more than 15 years and has worked with world-famous
a fashion assistant on Elle for three years before becoming senior fashion editor at The Sunday Times Style, where
photographers including Rankin and Damon Baker and top models Alek Wek and Freya Beha Erichsen. After
she wrote a weekly ‘Natalie Hartley Wears’ column. She then moved to InStyle before becoming fashion director of
stints at Marie Claire and The Independent, she went on to become fashion director at The Times Magazine
Glamour in 2014. She also has her own blog, nataliehartleywears.blogspot.com.
and LUXX. She is now contributing fashion editor of JFW and contributes to InStyle, Stylist, matchesfashion.
A. “Stonewashed denim dungarees shorts and converse with curly laces.”
com and Observer Magazine.
A. “My first vintage buy when I was a poor fashion student. It taught me to experiment with less obvious
24
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700
*includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour
product storage as standard. All prices are subject to an additional 20% VAT.
25
LO N D O N | A M S T E R DA M | D U S S L E D O R F | B E R L I N
26
FA S H OT. C O M
I N F O @ FA S H OT. C O M
+44 (0)20 7267 0700