Ride
Along with
a City on the
Move!
2015
S P ON S OR S H I P
PR OG RAM
Bikes put smiles
on people’s faces.
Whether you’re going to work,
running errands, taking a leisurely
ride, or discovering Fort Collins,
there’s no better way to do it
than on a bike.
This was the inspiration behind our vision seven years ago
– to be a free community bike program. Today, thanks to
the passionate visionaries and advocates in our community,
the Fort Collins Bike Library has developed into a beautiful
fusion of bicycle sharing, education, and empowerment.
In 2015, our evolution continues by transitioning from a
grant-dependent program to a financially sustainable bike
share program. We invite you to learn what the Bike Library
donor program has to offer your organization. It’s not just a
marketing opportunity, but an opportunity to unite bicycle
advocacy with a collaborative bike share program that fulfills
the unique needs of Fort Collins businesses, residents, and
visitors.
Join with us as we ride to our community’s future.
The Fort Collins Bike Library is a program of the City Of Fort Collins and is
operated by Bike Fort Collins, a 501(c)(3) nonprofit organization dedicated to
promoting safe and enjoyable cycling in Fort Collins, Colorado.
Our Mission
To empower individuals and businesses to embrace the health and environmental
benefits of cycling as an alternative transportation to motorized vehicles. By
collaborating with the community, we provide an affordable and dependable resource
for bicycle sharing and advocacy, promoting a positive cycling culture in Fort Collins.
What We Provide
Affordable Rides and Free Accessories
Group Reservations for Big Events
Our inexpensive bike rentals come with free helmets,
locks, a pocket-sized brochure of local/state biking
laws, and high-fives with every bike.
Variety Of Bike Styles To Choose From
Weddings, graduations, birthday parties and any
special event becomes even more memorable with
FCBL. Many large conferences are also using the
services of the FCBL to enhance their attendees’
experience and to reduce environmental impact.
We offer 13 different types of bikes — from vintage
cruisers and commuter bikes, to tandems and kid’s
striders. Whether you’re 2 or 92, we’ve got the
perfect fit.
Ride different types of bikes before purchasing your
own through our local bike shop.
Visitor Information and Custom
Bike Tour Maps
Try Before You Buy!
Meaningful Volunteer Opportunities
Volunteers help with the entire process of bike
lending, from customer service to bike fitting and
safety inspections. Enjoy plentiful opportunities for
networking with the community and learning new skills.
Our staff provides in-depth recommendations
and directions with city bike maps highlighting
breweries, environmental, historical sites,
and more.
Community Connections
Four Locations Around Fort Collins
The hub of FCBL is at the Downtown Transit Center,
with other spoke locations conveniently located around
the city.
hrough a partnership with Safe Routes to School, the
T
FCBL team also provides customized bike orientation
classes and group riding experiences for at-risk youth.
2014 Contributors
2015 Sponsorship Details
Your Bike Advertisng Will Be Visible April thru December!
General Information
Sponsoring the Fort Collins Bike Library in 2015 will allow your organization to connect with a large
base of bike library members and casual users that include a high percentage of out-of-town visitors.
Take advantage of this unique advertising opportunity and help out a great cause at the same time!
Ridership
Demographics
Who Will See
Your Sponsorship?
65-80% are visitors
to Fort Collins
Bicycle Exposure
Annual # days bikes in use:
10,000
43% with annual incomes
over $75,000
3% under 18 years old
22% 18-30 years old
30% 31-45 years old
32% 46-60 years old
13% 61 + years old
Online Statistics
3,000 website visitors/month
30% new visitors
70% returning visitors
30,000 annual page views
3 pages/visit
3:30 minute visitation
1,032 Likes on Facebook
161 Followers on Twitter
4.5 Star Review on Yelp
Top 5 States Visiting FCBL Site
Colorado,California, Texas,
Illinois, Michigan
Mobile Visitation
56% desktop, 30% mobile,
14% tablet
FCBL Participating Events
Bike Prom
Bike to Work Day
Tour de Fat
Colorado Brewers’ Festival
CycloFemme
Partnering with the Fort Love
Brewers Jamborie
150 years of Fort Collins
2015 Sponsorship Details
Art Bike Contest and Bike Revival Celebration
To get the 2015 season rolling in grand style, the Fort Collins Bike Library is hosting a fundraising
event, featuring an Art Bike contest and Bike Revival celebration.
Art Bike Contest
FCBL Bike Revival
Open to all artists and companies
$400 per entry
Open to the community
Saturday, April 11, 2015
Repurpose one of our old frames!
Paint it, turn it into kinetic art, or convert it
to the best-ever Tour de Fat bike.
At the Downtown Artery
6pm – 8:30pm:
Beer & tapas, live music,
silent auction, display of
Art Bikes, voting for best
Art Bikes, guest speakers.
8:30pm –12am:
Late night dancing and DJ.
Details: All Art Bikes will be displayed
at: Bike Revival, 4th Of July Parade, Tour
de Fat Fort Collins, & Bike Prom. Winner
will be selected by a people’s vote and
announced at Bike Prom. Limited to first 10
sponsors!
Sponsorship Levels
The sponsorship levels are suggestions. We’re open to your ideas and getting creative
on how we can support each other this year! Email us at [email protected]
Gold Tandem
Silver Commuter
$1500
$500*
Deadline March 9
Deadline March 9
Custom ad and license plate on three
bikes.
Custom ad and license plate on one
bike.
A handout from your company given out
to all bike renters. This could be an ad,
coupon, discount, etc.
Your company logo displayed
in Fort Collins Bike Library Hub.
+$500 in-kind
Your company logo displayed
in Fort Collins Bike Library Hub.
*talk to us about in-kind option
FCBL sponsorship page on website:
Your company logo and link to your
company’s website or social media.
Bronze Cruiser
< $100
In kind donation for silent auction
Deadline March 30
Mentioned at the Bike Revival.
Dedicated Facebook post.
> $100
In kind donation for silent auction
Mentioned at the Bike Revival.
Sponsor logo displayed on emails sent
to customers who reserve online.
Dedicated Facbook post.
Shoutout at all Bike Library fundraising
events.
Two tickets to Bike Revival.
FCBL sponsorship page on website:
Your company logo and link to your
company’s website or social media.
One Art Bike Contest entry and
representation at Bike Revival.
(Limited to first 10 respondants.)
Included in Bike Library newsletter.
Looking Down the Road
Future Bike Share Program and the Fort Collins Bike Library
The City of Fort Collins, which manages the Fort
Collins Bike Library program, is currently evaluating
the possibility of adding an automated bike share
system to expand the services of the Bike Library. By
investing in bike share in Fort Collins, we will be able
to maintain not only the best elements of the current
Bike Library with its unique fleet, visitor information,
and personalized care, but we will also be able to offer
an “express checkout” option for those who prefer
an entirely automated experience. The addition of at
least 200 bikes at self-service bike checkout stations
around town will look very similar to what we know of
as traditional bike share systems in other major cities.
The main difference is that the “hub” of this uniquely
Fort Collins bike share program would be the Bike
Library itself, with all of the self-checkout satellite
locations making up the “spokes” of the wheel.
Riders who want a convenient (and healthy!) mode of
transportation to supplement our city’s bus routes, or
to take quick trips across town as part of their daily
commute, will find the 24-hour express checkout
stations to be a huge added value to their day. Those
with an annual pass will enjoy zipping around town for
far less than the cost of owning and maintaining their
own bike - or motor vehicle for that matter.
Strategically placed express checkout stations
will allow these shared bicycles to truly become an
extension of public transit. With the Bike Library Hub
located inside of the Downtown Transit Center,
it is easier than ever to get around Fort Collins
without a car.
When this vision is realized, Fort Collins will have the
most unique bikeshare program on the planet.
Get in on the Ground-floor
By sponsoring the Fort Collins Bike Library in 2015, you will be offered first dibs
on sponsorship opportunities for the future Fort Collins Bike Share program.
The Big Facts (Since 2008)
24,000
15,000
Total Recorded Bicycle Checkouts
Total Individual Riders
109,000
Total Days Bikes In use
Who Uses FCBL?
24%
76%
52%
Visitors to Fort Collins
Fort Collins Residents
Female
48%
Male
Where Do They Ride?
56%
40%
30%
6%
2%
1%
Bike Paths/
Recreation
Brewery
Tours
Restaurants/
Retail Shops
Fitness
School
Work
Environmental Benefits
275,000
Vehicle Miles Saved
122
3,100
Metric Tons
CO2 Mitigated
Equivalent
Trees Planted
Membership Growth
2,008 23,700
Year: 2009
Year: 2014
13,800
Equivalent Gallons of
Gas Saved from
Being Burned
Number of Bikes
Volunteer Hours
50 180
760
Year: 2009
Year: 2014
Staffing the FCBL in 2014
Let’s ride!
[email protected]