YOUNGBLOOD MINERAL COSMETICS ANNOUNCES PARTNERSHIP WITH SMIINK LASH ARTISTRY MARCH 06 2012: Youngblood Mineral Cosmetics Australia is proud to announce a new partnership with smiink Lash Artistry. Youngblood will exclusively distribute the worldrenowned faux eyelashes and semi-permanent eye, brow and lip liner pens throughout Australia, making use of its existing network of 850 salons around the country. Offering the largest range of premium-quality lashes on the Australian market, smiink is an Australian-owned company that provides more than 150 different lash styles and high quality semi-permanent liner pens to the world’s makeup elite including the likes of Rae Morris, Eva Bergstram, Jacqueline Kalab, Deb Lanser, Marianna Grillo and Jo Cotter. An annual exhibitor at major industry events such as IMATS, Salon Melbourne, Sydney International Beauty & Spa Expo and Hair Expo Australia, as well as gifting at the 2011 Golden Globe Awards, 2011 Grammys Style Lounges and Australia’s TV Week Logie Awards, smiink lashes have also graced the eyes of stars such as Lindsay Lohan, Pink, The Veronicas, Cyndi Lauper, Kristy Hinze, Australia’s Next Top Model contestants and the Packed to the Rafters cast. “We are delighted to provide our clients with this incredible brand of lash and liner products,” said Lisa Williams, National Business Development Manager for Youngblood Australia. “We have been looking to take on a complementary lash brand for some time, and felt that smiink was the perfect fit.” “More and more of our salons are providing their clients with makeup services, taking advantage of the lucrative wedding and formal makeup artistry business and we know they are going to be absolutely thrilled with the smiink product line and how it ties in with the Youngblood offering,” she said. smiink’s handmade lashes are of superior quality, re-usable for up to 25-30 times (competing products will offer a maximum of 8-10 uses), and are guaranteed to retain their shape after each use. Made from a variety of materials including synthetic, mink and feathers, all smiink lashes come with high quality latex glue which dries clear, has no odour and is super flexible and comfortable to wear and remove. In addition, each semi-permanent eye, brow and lip liner pen provides up to 24 hours of waterproof, kiss proof and smudge proof colour and contains Aloe Vera, Vitamin E and Panthenol for added moisture. Just like all Youngblood products, smiink liner pens are carbon pigment-free, nickel-free and cruelty-free. “We are thrilled about the partnership with Youngblood as we know it will increase smiink’s reach to even more makeup artists, salons and consumers around the country,” said Wendy Tomaino, founder of smiink Lash Artistry. “Youngblood’s range of professional-quality mineral makeup offers the perfect environment for smiink and we are so proud to be represented by such a reputable company,” she said. To celebrate the launch of Youngblood’s partnership with smiink, an in-salon promotional postcard has been created, offering a free lash application with selected Youngblood purchases. “We are confident this promotion will not only drive retail sales but also take up of services for our salon clients. We can’t wait for them to try the smiink Lash Artistry products and fall in love with them the way we have,” said Ms Williams. smiink Lash Artistry lash cases come complete with a mirror, magnetic closure and glue, providing the perfect storage to allow the lashes to be re-used time and time again. Priced from $22 for a pair of lashes or $36.95 for a semi-permanent liner pen, smiink stockist enquires can be directed to [email protected] or (02) 9668 8100. About Youngblood Mineral Cosmetics Youngblood Mineral Cosmetics is the premier choice for high-quality, high-performance mineral cosmetics. A unique milling process is used to create luxurious formulations that are free from talc, fillers, chemical dyes, nano-particles and fragrances that can irritate the skin. Youngblood products are non-comedogenic, non-acnegenic and include Titanium Dioxide for natural sun protection. Youngblood Mineral Cosmetics is a cruelty free and environmentally responsible company.