Media Release
Tuesday 24th March 2015
For Immediate Release
First Guardian Agriculture (FG Agri)
commences export of Australian salt to China
Australia’s FG Agri is pleased to announce its first exports of SAXA salt to China.
MELBOURNE, 24 March 2015 - FG Agri, an Australian diversified agricultural
investment management, trading and export facilitation firm announced today that it has
commenced the export of Australian salt to China.
After intensive negotiations with China Salt subsidiaries and Cerebos Australia, FG Agri’s
first shipment of Cerebos’ SAXA salt has arrived in China and will soon be available on
supermarket shelves.
FG Agri will initially distribute several products from Cerebos’ SAXA salt product range and
subject to promotions to build brand recognition and customer satisfaction, expects to see
robust demand growth over the medium term.
First Guardian Group Chairman, David Twine said today, “I congratulate our agri trading
and marketing team in Australia and China for their tradecraft, which, working in
collaboration with Cerebos Australia, China Salt and the Chinese Government, has led to
this contract and opening up of new supply lines to our Chinese customers.”
David Twine also paid tribute to Cerebos Australia. “I would especially like to express my
thanks to Cerebos for supply of the famed SAXA product – which is highly sought after by
our customers”, he said. SAXA is the leading salt brand in Australia with over 50% * market
share.
Mr David Anderson, FG Agri Managing Director, said “This is been a real team effort and it
has been a pleasure to work with the Cerebos team. We are also excited that we can play a
role in furthering the penetration of Australian salt into the China market. We see a big
future in this venture.”
FG Agri expects growing shipment volumes of the Australian product over the next few years
and looks forward to continued collaboration with Cerebos Australia and New Zealand.
(*Aztec Scan data MAT 12/2014)
About the First Guardian Group
The First Guardian Group is a diversified investment management, trading and export
facilitation firm, managing assets, funds and a network of agricultural and food trading
linkages between Australia, New Zealand and the markets of Asia and the Middle East.
Divisions of the First Guardian Group operate across agriculture and food assets, property
and tourism developments, life sciences and research, minerals and energy, managing assets
in ethical investments, superannuation, and private equity. Our core investment team has
For all media enquiries please contact Ilya Lovell on +61 (0) 499 082 941, or, email [email protected]
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Media Release
Tuesday 24th March 2015
over 130 years’ investment management experience investing in Asian, American and
Australian markets.
About FG Agri
First Guardian Agriculture (FG Agri) is a specialist manager of agricultural assets, with
expertise in advising and assisting investors unlock the resources and value of Australia’s
agricultural sector. FG Agri is responsible for selecting, purchasing and operating
agricultural assets on behalf of investors, extending to export facilitation, market entry and
international trade. Commercial transactions our team members have participated in,
including acquisitions and exports, exceed $70 billion in value. Drawing on the combined
resources of our specialist agricultural advisory team, our experience spans the full breadth
of the Australia and New Zealand agricultural industry.
Most recently, FG Agri launched the Australian Agricultural Fund as a premium agricultural
investment platform focused on acquiring, developing and operating a portfolio of pastoral
and other strategically complementary agricultural assets and land holdings across selected
regions of Australia that can operate as an internationally-competitive integrated supply
chain.
For all media enquiries please contact Ilya Lovell on +61 (0) 499 082 941, or, email [email protected]
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