1. hobbies and interests
2. needlework

THE CRAFT
PORTFOLIO
CraftSurvey_3cp.indd 1
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WELC
OME
Welcome to Immediate Media and the home of the UK’s biggest
Craft Portfolio.
experience
invest
inspiration
passionate
With 16 years
in the craft market, we are
about the sector continuing to
, innovate and support our
brands to offer greater
and greater
to our readers
and advertisers alike.
value
passionate about our titles and as a result read
them for longer, engage with them more and more importantly take
action as a result of the editorial and advertising they see.
2012 saw greater investment with the launch of our British Craft
Survey in association with the ICHF and the launch of our brands
Our readers are
THIS�IS
E
T
A
I
D
E
M
IM
3RD BIGGEST publisher in the UK
Over 64 brands
Our brands reach over
24 MILLION people every month
Publishing heritage dating back to
1923
A NEW FORCE in consumer
publishing
commitment to the category and delivering the right environment
for our audiences and commercial partners alike.
2013 is set to be just as exciting with the re-launch of Cloth in
across several digital platforms. Both demonstrate our on-going
January, and more exciting initiatives planned througout the year.
success.
We look forward to you being part of our on-going
commercial
CraftSurvey_3cp.indd 2-3
journey and
12/02/2013 09:40
Y
R
O
T
S
�
E
H
T
SO�FAR
Welcome
15 years experience of publishing in the
Over
craft market
The BIGGEST PORTFOLIO of craft titles in the
UK
independently audited
Every title is
by the
ABC except our newest launches Craftseller and
Cloth
Home to the NO.1 BRAND for cross stitchers –
World of Cross Stitching*
Home to the NO.1 CARDMAKING title –
Cardmaking and Papercraft*
Continued
2013
investment strategy planned for
innovation
Continued
with the launch of
Craftseller (2011) and Cloth (2013)
3 CLOTH ISSUE 1 ✼ AUTUMN 2009
*Source: Audit Bureau of Circulation Jan–Dec 2011
CraftSurvey_3cp.indd 4-5
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G
N
I
D
A
E
L
�
’S
K
THE�U
F
O
�
R
E
H
S
I
L
PUB
S
E
N
I
Z
A
G
A
CRAFT�M
19 BRANDS in the portfolio
7 monthly brands
4 annual brands
3 quarterly brands
2 bi-annual brands
1 bi-monthly brand
TOTAL CIRCULATION 254,676
TOTAL READERSHIP 566,490
TOTAL SUBSCRIBERS 54,955
TOTAL MONTHLY UNIQUE
USERS 72,477
1 title with a 9-issue frequency
1 stand-alone craft social networking site
Total newsletter subscribers: 154,362
Monthly page impressions: 897,908
Total Facebook: 40,811
Total Twitter followers: 10,959
TOTAL PORTFOLIO REACH
845,099
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E
V
T
I
T
E
P
M
O
THE�C
E
P
A
C
S
D
N
A
L
IMMEDIATE MEDIA'S TITLES
FUTURE
Simply Knitting
Papercraft Inspirations
The Knitter
Mollie Makes
The Making Spot
The Simple Things
ACEVILLE
Knitting & Crochet
Crafts Beautiful
Let’s Knit
Let’s Make Cards
Homemaker
Make Jewellery
Sew
CraftSurvey_3cp.indd 8-9
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C
I
H
P
A
R
G
DEMO
PROFILE
Mostly
A�PAS
S
FOR ION
CRAF
TING
female: 95%
PASSION FOR
CRAFTING
Income: £33,600
Median age: 49
Household
15 years
Have participated in
crafts for an average of
children under 18 in the
Married/co-habiting: 70%
28% have
home
home (34%
Spend an average of
12 HOURS on their craft
each week
50% work (30% full time)
68% own their
outright)
4.2 crafts on average
Participate in
Source: British Craft Survey 2012
New Baby/Christening (66%)
Wedding (58%)
Wedding Anniversary (51%)
Birthdays (23%)
REASONS TO
CRAFT
Enjoyment (90%)
To make gifts (80%)
Relaxation (76%)
Selling (21%)
Fundraising (20%)
CraftSurvey_3cp.indd 10-11
CRAFT FOR FIVE OCCASIONS
PER ANNUM
Christmas (90%)
R
ING FO
FT
IN CRA
D
E
T
S
INTERE
(27%)
Charity
s (22%)
e
n
i
t
n
e
l
Va
1%)
Easter (2
12/02/2013 09:40
G
N
I
D
N
E
P
S
POWER
INSPI
RATIO
N
uy supplies 22
B
TIMES per annum on
average
Average spend is £37
verage single order
A
value £31
nnual spend per
A
reader: £445
(average spend x 12)
nnual spend per
A
reader: £534
(average single order
value x frequency of
purchase)
FOR THEIR MAIN CRAFT
ANY CRAFT INSPIRATION
49%
82%
15%
53%
Magazines
online
29% buy from local craft suppliers
13% buy from craft superstores
WHERE
49% buy
WHY
Price
Choice
Convenience
Magazines
Craft websites
Craft websites
9%
35%
Craft tv/dvds
Craft on magazine websites
4%
29%
4%
27%
Blogs
Classes/worships
Craft shows
Craft fairs
Source: British Craft Survey 2012
CraftSurvey_3cp.indd 12-13
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THE�STITCH
PORTFOLIO
TOTAL PRINT REACH 89,495
9 issues per annum
Average issues sales:
9337
6 issues per annum
Average issues sales:
11,965
BIANNUAL
TOTAL ONLINE REACH 35,798
TOTAL SUBSCRIBERS 28,339
TOTAL E-NEWSLETTER REACH 75,932
Average issues sales:
8898
TOTAL SOCIAL MEDIA REACH 27,867
TOTAL REACH 224,091
13 issues per annum
Average issues sales:
13 issues per annum
19,838
Average issues sales:
39,457
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
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CROSS STITCHING.COM
Cross.stitching.com delivers the world’s largest stitching community,
with over 35,798 unique users each month. The site is packed with
content that includes free cross-stitch charts, expert advice, technical
features, magazine news, subscription offers and a lively forum
for chat. We keep in touch with our 75,932 dedicated subscribers
through a weekly e-newsletter, which showcases special advertiser
offers, forthcoming events and what’s happening with our magazines.
The website offers the perfect platform to reach a global audience of
thousands of dedicated stitchers and enthusiastic crafters.
flagship
The World of Cross Stitching is the
title in our Craft Portfolio.
Launched in 1997, it is the number one
title in the market and the monthly
for stitchers everywhere,
whatever their taste and level of
stitching
.
FACT FILE
THE NO.1 CROSS STITCHING MAGAZINE*
CIRCULATION: 39,457
SUBSCRIBERS: 15,317
READERSHIP: 114,425
UNIQUE USERS: 35,798
PAGE IMPRESSIONS: 431,483
E-NEWSLETTER SUBSCRIBERS: 75,932
FACEBOOK: 12,966
TWITTER: 664
must-buy
experience
latest news
Each issue is packed with the very
and product round
ups, the best cross-stitch
,
expert advice and
technical
features. It is regarded as THE trusted
in the market and each
issue comes complete with a
.
authority
designs
in-depth
free gift
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
* based on ABC Jan–Dec 2011
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12/02/2013 09:40
CHARITY
Average charity donation: £101
(94% higher than the average)
Favourite charities to support:
Medical (51%)
Pets (38%)
Children(35%)
Wildlife (27%)
Armed Forces (25%)
female
THE READER
96%
Married or living together: 68%
31% have children under 18
53% work (33% full time)
65% own their home (32% outright)
Median age: 48
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
94
2
Printer
92
3
Camera
88
3
Scanner
83
4
Smart Phone
50
10
Kindle
41
12
iPad
31
15
Other tablet
19
10
Average number of UK short breaks: 2
OTHER HOBBIES
14% have taken an overseas short break
Average number of overseas short breaks: 1
34% have taken a longer UK holiday
75% Puzzles
55% Sudoko
46% Brain Training
29% buy Collectibles
19% Bingo
Average number of longer UK holidays: 1
34% have taken a longer overseas
holiday
Average No. of longer over-seas holidays: 1
SPEND
Buy supplies 22 TIMES per annum
on average
MOTORING HABITS
Average spend is £37
Average number of cars: 1.3
30% have two cars in the
household
52% have family cars
Average spend per month £29
Average annual spend £434
Source: British Craft Survey 2012
CraftSurvey_3cp.indd 18-19
HOLIDAYS
51% have taken a UK short break
16% have city cars
19% are looking at getting a new
car in the next 0-3 years
Average spend: £10,622 (27%
more than the average)
12/02/2013 09:40
FACT FILE
CIRCULATION: 19,838
SUBSCRIBERS: 5872
READERSHIP: 59,514
FACEBOOK: 12,324
TWITTER: 1913
best
beginner
fun projects
must-have
expert advice
fantastic
free
gift
Cross Stitch Crazy is the
place
stitchers. Each issue
for
and
is packed with
designs for all ages and abilities,
the latest news and
products from the stitching world,
, tips and
competitions, plus a fantastic
every month
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
CraftSurvey_3cp.indd 20-21
12/02/2013 09:40
CHARITY
Average charity donation: £97
(87% higher than the average)
Favourite charities to support:
Medical (53%)
Pets (39%)
Children(35%)
Wildlife (27%)
Armed Forces (24%)
female
THE READER
96%
Married or living together: 68%
33% have children under 18
54% work (34% full time)
64% own their home (31% outright)
Median age: 46
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
97
2
Printer
89
3
Camera
86
3
Scanner
80
5
Smart Phone
42
10
Kindle
29
12
iPad
16
16
Other tablet
10
10
Average number of UK short breaks: 2
OTHER HOBBIES
14% have taken an overseas short break
Average number of overseas short breaks: 1
32% have taken a longer UK holiday
73% Puzzles
54% Sudoko
46% Brain Training
29% buy Collectibles
19% Bingo
Average number of longer UK holidays: 1
33% have taken a longer overseas
holiday
Average No. of longer over-seas holidays: 1
SPEND
total annual spend £25.5 MILLION*
Average spend per month £30
MOTORING HABITS
Average annual spend £446
Source: British Craft Survey 2012
* Based on circulation x annual spend
CraftSurvey_3cp.indd 22-23
HOLIDAYS
51% have taken a UK short break
Average number of cars: 1.3
30% have two cars in the
household
51% have family cars
17% have city cars
19% are looking at getting a new
car in the next 0–3 years
Average spend: £10,427 (25%
more than the average)
12/02/2013 09:41
new designs
premium
experienced
showcases
complicated
specialist
With more than 50
in every issue, Cross Stitch Card
stitchers with ideas
Shop
for every occasion from births and
to
and
anniversaries. Focusing on
products and developments in the
stitching world, readers will find
for
their
cross stitching and card mount with
buttons, charms and papercraft
editions.
inspires
birthdays weddings
ideas embellishing
Cross Stitch Gold is a
project magazine designed to appeal
cross
to the more
stitcher. Each issue
seven designs, which include
stitches and
more
threads
techniques using
and fabrics.
new
FACT FILE
FACT FILE
AVERAGE ISSUE SALES: 11,965
BI-MONTHLY FREQUENCY
AVERAGE ISSUE SALES: 9,500
PUBLISHED 9 TIMES PER ANNUM
Source: Publisher's statement
CraftSurvey_3cp.indd 24-25
Source: Publisher's statement
12/02/2013 09:41
THE�CARD
PORTFOLIO
ANNUAL frequency
TOTAL PRINT REACH 71,536
15,760
TOTAL ONLINE REACH 21,155
Average issues sales:
TOTAL SUBSCRIBERS 18,358
TOTAL E-NEWSLETTER REACH 62,433
13 issues per annum
TOTAL SOCIAL MEDIA REACH 15,933
Average issues sales:
18,729
13 issues per annum
TOTAL REACH 171,057
Average issues sales:
37,047
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
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12/02/2013 09:41
CARDMAKINGANDPAPERCRAFT.COM
Cardmakingandpapercraft.com is the online home for
cardmakers where they are able to get up-to-date news
about their hobby and favourite magazines. With free
downloads, competitions, challenges, giveaways, how-to
advice, expert tips and sneak previews the site has a loyal
and thriving craft audience and community.
number one
Cardmaking and Papercraft is the
UK’s
card making
magazine*. It caters for all card
makers no matter what their level
of experience
them with
100s of trend-setting ideas to make
from
to
such
as gift boxes, table decorations, wall
art and lots, lots more.
FACT FILE
THE NO.1 CARD MAKING MAGAZINE
CIRCULATION: 37,047
SUBSCRIBERS: 11,240
READERSHIP: 77,799
UNIQUE USERS: 21,155
PAGE IMPRESSIONS: 192,559
E-NEWSLETTER SUBSCRIBERS: 62,433
FACEBOOK: 6,448
TWITTER: 1,806
inspiring
cards paper crafts
best and latest techniques
top experts celebrity columnists
Cardmaking and Papercraft offers
the
,
essential step-by-step projects from
,
and top tips on the hottest craft
products to buy. All this and a
fantastic
every issue, plus
four bonus patterned papers.
free gift
Source: Audit Bureau of Circulation Jan–Dec 2012/
Google Analytics/British Craft Survey 2012
* Based on ABC Jan–Dec '11
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12/02/2013 09:41
CHARITY
Average charity donation: £120
(131% higher than the average)
Favourite charities to support:
Medical (55%)
Children(36%)
Pets (34%)
Armed Forces (27%)
Wildlife (23%)
female
THE READER
96%
Married or living together: 83%
29% have children under 18
49% work (28% full time)
69% own their home (35% outright)
Median age: 50
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
93
1
Printer
93
2
Camera
88
2
Scanner
85
3
Smart Phone
41
10
Kindle
29
10
iPad
18
15
Other tablet
10
8
Average number of UK short breaks: 2
OTHER HOBBIES
12% have taken an overseas short break
Average number of overseas short breaks: 1
34% have taken a longer UK holiday
69% Puzzles
49% Sudoko
43% Brain Training
23% buy Collectibles
18% Bingo
Average number of longer UK holidays: 1
36% have taken a longer overseas
holiday
Average No. of longer over-seas holidays: 1
SPEND
Total spend is £24,451,020*
Average spend per month £44
MOTORING HABITS
Average annual spend £660
Source: British Craft Survey 2012
*Based on circulation x annual spend
CraftSurvey_3cp.indd 30-31
HOLIDAYS
54% have taken a UK short break
Average number of cars: 1.4
32% have two cars in the
household
54% have family cars
15% have city cars
17% are looking at getting a new
car in the next 0-3 years
Average spend: £10,090 (21%
more than the average)
12/02/2013 09:41
FACT FILE
YOUR FAVOURITE CARD MAKING MAGAZINE
CIRCULATION: 18,729
SUBSCRIBERS: 6753
READERSHIP: 67,424
FACEBOOK: 5275
TWITTER: 1356
beginners
Aimed at
, Quick Cards
Made Easy is the perfect foil for
its sister magazine Cardmaking
and Papercraft. Quick Cards Made
Easy is the magazine of choice for
card making beginners and
with its choice of quick
and easy cards to make.
crafters
the latest trends
expert advice
any budget
busy
Each issue is packed full of fantastic
cards,
, top tips
and
on making the
best cards in next to no time and on
.
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
CraftSurvey_3cp.indd 32-33
12/02/2013 09:41
CHARITY
Average charity donation: £125
(140% higher than the average)
Favourite charities to support:
Medical (57%)
Children(37%)
Pets (34%)
Armed Forces (28%)
Wildlife (23%)
female
THE READER
96%
Married or living together: 83%
29% have children under 18
46% work (27% full time)
70% own their home (34% outright)
Median age: 50
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
94
1
Printer
93
2
Camera
88
2
Scanner
85
3
Smart Phone
41
11
Kindle
29
11
iPad
18
16
Other tablet
10
9
Average number of UK short breaks: 2
OTHER HOBBIES
13% have taken an overseas short break
Average number of overseas short breaks: 1
34% have taken a longer UK holiday
70% Puzzles
50% Sudoko
45% Brain Training
24% buy Collectibles
19% Bingo
Average number of longer UK holidays: 1
37% have taken a longer overseas
holiday
Average No. of longer over-seas holidays: 1
SPEND
Total spend is £10,094,931*
Average spend per month £45
MOTORING HABITS
Average annual spend £539
Source: British Craft Survey 2012
*Based on circulation x annual spend
CraftSurvey_3cp.indd 34-35
HOLIDAYS
54% have taken a UK short break
Average number of cars: 1.4
32% have two cars in the
household
53% have family cars
15% have city cars
17% are looking at getting a new
car in the next 0-3 years
Average spend: £10,240 (22.4%
more than the average)
12/02/2013 09:41
THE�KNIT
PORTFOLIO
TOTAL PRINT REACH 37,995
TOTAL ONLINE REACH 8490
TOTAL SUBSCRIBERS 4503
TOTAL E-NEWSLETTER REACH 14,108
1 issue per annum
Average issue sales:
TOTAL SOCIAL MEDIA REACH 3250
5,000
4 issues per annum
13 issues per annum
Average issues sales:
TOTAL REACH 63,843
Average issues sales:
12,438
20,557
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
CraftSurvey_3cp.indd 36-37
12/02/2013 09:41
KNIT-TODAY.COM
Knit-today.com is an extension of the print brand
offering consumers a sense of community through our
active forum and greater value with free patterns, expert
advice, knitting news, subscription offers, exclusives and
lots more. With Knit TV now on the site we are able
to offer visitors videos on knitting techniques, basic
essentials and fun stories too.
number
growing
Knit Today is aimed at the
of active knitters inspiring
them with gorgeous patterns,
features on the latest yarns and
accessories, news from
the
, book and
pattern reviews, quick knits and
stashbusters and much more.
must-have
knitting world
FACT FILE
THE UK'S BEST KINTTING MAGAZINE
CIRCULATION: 20,557
SUBSCRIBERS: 4503
READERSHIP: 61,671
UNIQUE USERS: 8490
PAGE IMPRESSIONS: 67,837
E-NEWSLETTER SUBSCRIBERS: 14,108
FACEBOOK: 1589
TWITTER: 1661
With our debut audited circulation
of 20,557, Knit Today offers
everything the
needs and will be a key focus for
Immediate Media in 2013 and
beyond.
modern knitter
Source: Audit Bureau of Circulation Jan-Dec 2012/
Google Analytics/British Craft Survey 2012
CraftSurvey_3cp.indd 38-39
12/02/2013 09:41
CHARITY
Average charity donation: £98
(88% higher than the average)
Favourite charities to support:
Medical (51%)
Children(41%)
Pets (37%)
Wildlife (25%)
Armed Forces (27%)
female
THE READER
98%
Married or living together: 70%
26% have children under 18
47% work (26% full time)
70% own their home (37% outright)
Median age: 52
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
92
2
Printer
89
3
Camera
86
3
Scanner
80
3
Smart Phone
41
10
Kindle
34
11
iPad
18
14
Other tablet
8
8
Average number of UK short breaks: 2.3
12% have taken an overseas short break
Average number of overseas short breaks: 1
39% have taken a longer UK holiday
OTHER HOBBIES
73% Puzzles
55% Sudoko
44% Brain Training
22% buy Collectibles
18% Bingo
Average number of longer UK holidays: 1
34% have taken a longer overseas
holiday
Average No. of longer over-seas holidays: 1
SPEND
Total spend is £10,011,259*
Average spend per month £32
MOTORING HABITS
Average annual spend £487
Source: British Craft Survey 2012
*Based on circulation x annual spend
CraftSurvey_3cp.indd 40-41
HOLIDAYS
60% have taken a UK short break
Average number of cars: 1.3
29% have two cars in the
household
52% have family cars
15% have city cars
18% are looking at getting a new
car in the next 0-3 years
Average spend: £9,348 (12%
more than the average)
12/02/2013 09:41
FACT FILE
inspire
cater
MAKE AND SELL YOUR
HANDMADE CRAFTS
SUBSCRIBERS: 4,120
AVERAGE ISSUE SALES: 15,000
UNIQUE USERS: 1,247
PAGE IMPRESSIONS: 6,298
E-NEWSLETTER SUBSCRIBERS: 144
FACEBOOK: 4,639
TWITTER: 1,103
Craftseller was launched in 2011 to
and
for crafters who
dream of selling their
makes whether it’s for extra pin
money, fund raising for charity or
with
to launch a global
empire.
ambitions
homemade
, it is the
only
on-trend projects
maximising profit
Unique in the market
multi-craft monthly title for
craft sellers. Packed with handmade,
, real life success
stories, tips on
plus stylish cover mounts of real use
to the reader, Craftseller inspires and
motives crafters to sell their craft and
.
achieve their dreams
Source: Publisher's statement/Google Analytics/
British Craft Survey 2012
CraftSurvey_3cp.indd 42-43
12/02/2013 09:41
CHARITY
Average charity donation: £103
(88% higher than the average)
Favourite charities to support:
Medical (57%)
Children(40%)
Pets (37%)
Wildlife (27%)
Armed Forces (25%)
female
THE READER
98%
Married or living together: 72%
34% have children under 18
54% work (31% full time)
67% own their home (27% outright)
Median age: 47
TECHNOLOGY OWNED
EQUIPMENT
OWN (%)
INTEND
TO BUY
(%)
Computer/
Laptop
93
2
Printer
92
3
Camera
89
3
Scanner
84
4
Smart Phone
45
13
Kindle
32
15
iPad
19
20
Other tablet
10
12
HOLIDAYS
64% have taken a UK short break
Average number of UK short breaks: 2.2
11% have taken an overseas short break
39% have taken a longer UK holiday
Average number of longer UK holidays: 1
OTHER HOBBIES
70% Puzzles
51% Sudoko
46% Brain Training
25% buy Collectibles
14% Bingo
35% have taken a longer overseas holiday
Average No. of longer over-seas holidays: 1
SPEND
Total spend is £7,305,000*
Average spend per month £32
MOTORING HABITS
Average number of cars: 1.4
34% have two cars in the
household
51% have family cars
Average annual spend £487
Source: British Craft Survey 2012
^Based on circulation x annual spend
CraftSurvey_3cp.indd 44-45
17% have city cars
19% are looking at getting a new
car in the next 0-3 years
Average spend: £9,978 (12%
more than the average)
12/02/2013 09:41
FACT FILE
sewing
up-cycling
Re-launched JANUARY 2013
SIGNIFICANT news-stand
AND subscription
INVESTMENT
NEW LISTINGS secured
AT MORRISONS, WHSMITH ,
SAINSBURY’S , TESCO, ASDA
AND KEY INDEPENDENTS
CLOTH STOCKISTS
INCLUDE:
Cloth is the UK’s only
magazine that features
and
cutting edge fashion. It is the magazine
of choice for women in their 20’s and
30’s who are interested in
&
, and like to design
and make their own clothes. It’s
and
bursting with
providing readers with practical tips,
easy-to-follow projects, patterns,
ideas, advice and up-to-the-minute
product information and technical
walkthroughs. The readers love to
or
,
up-cycle and thrift their wardrobe and
homeware to make it their own. They
and
are
love to create and customise things for
their home.
trends fashion
ideas
catwalk
inspiration
adapt embellish clothing
passionate about fabrics
CraftSurvey_3cp.indd 46-47
12/02/2013 09:41
ADVERTISEMENT FEATURES
Our advertisement features are
designed and written to mirror the host
environment and as such lend greater
endorsement. They are the perfect way
to showcase the brand and create a better
understanding of it.
THE
S
E
I
T
I
N
U
T
R
OPPO
Advertisement Feature
jOIN tHE
CAKE BREAK:
Friday
3 May
Baking a
difference!
Get together with friends and family
and join the MS Society’s Cake Break
What is Cake Break?
Our team tailors the right solution to meet your
drive awareness build the
emotional foundations
classified advertisements
bespoke advertisement features
business needs. From branding advertisements
which
and
of your brand through
to
driving direct
response and
designed to mirror the host environment and
lend greater endorsement, we offer a whole
range of solutions to
.
investment
increase your return on
Cake Break is simple; invite your friends, family
and neighbours, provide them with plenty of
cake and then watch the donation box fill up.
Sign-up to receive your free Cake Break host
pack with everything you need to hold your
Cake Break event on 3rd May, or any
other day that suits you.
What is MS?
BRAND ADVERTISING
Drives awareness and builds the
emotional foundations of your
brand.
1
k
Cake Brea
Choose your venue, date
and time... You can hold your Cake
Break at work, home, school, in your
community, wherever you like!
Chocolate
Cake
Pops!
2
invite your guests... Personalise
invitations and posters online at
www.cakebreak.org.uk
3
Choose some extra
aCtivities... You could raise even
more funds by holding a raffle,
quiz, or selling crafts at your event.
4
get baking... There are plenty
of recipes to download at
www.cakebreak.org.uk and check
out our cake pops recipe!
IngredIentS
for the Cake PoPs
1 chocolate sponge cake
75g butter
150g icing sugar
2 tbsp of milk
1 tbsp of cocoa powder
to deCorate
Lollipop sticks
White chocolate
Food colouring
Sprinkles and other decorations
– be as creative as you like!
5
send us the funds you have
raised... So we can add it to the
Cake Break team total and share
your Cake Break stories and pictures.
Anyone who has
any doubt about
hosting a Cake Break
should just go for it.
People are always
willing to help
and support you
and it’s fun!
Carol Ream, Cake Breaker 2012
I received a grant from the
MS Society, which helped pay
towards a new mobility scooter.
It gave me my life back. I can’t
thank you enough
Advertisement Feature
ChoColate Cake PoPs
To make the frosting, beat together the butter, icing
sugar, milk and cocoa powder until smooth. Crumble
up the chocolate cake in another bowl.
1
2
Mix in the frosting to the crumbled cake a spoonful
at a time until the mixture has the right consistency
– to test this you should be able to roll the mixture
into a ball without it falling apart; however the
mixture should not be too moist as it will make it
difficult to decorate the cake pops.
3
Roll the mixture into golf-ball sized balls, stick a
lollipop stick into each and set aside in the
fridge until firm.
4
To decorate, melt the white chocolate in a bowl
set over a pan of simmering water. Add food
colouring if you wish.
5
Dip the balls evenly in the chocolate until they are
entirely covered, and then cover them in sprinkles
or other cake decorations for a finishing touch.
6
Leave the pops upside down on greaseproof
paper and set aside in the fridge until the
chocolate has set.
Diane Goodlock
Sign-up now for your FREE
Cake Break fundraising pack
online: www.cakebreak.org.uk
by text: Text CAKe followed by your name
SIGN
UP NOW
tO jOIN
IN!
to 82727* (texts cost your standard network rate).
by Post: Complete the form below and return to us in an envelope
to FREEPOST, CAKE BREAK Call us on: 0845 481 1577
Please send me a Cake break fundraising PaCk:
Title:
Phone number:
Full name:
Date of birth:
Why are you taking part
in Cake Break?
Address:
Postcode:
Want to find out more? www.cakebreak.org.uk t: 0845 481 1577
e: [email protected] FB: www.facebook.com/MSSociety/events
Email:
By signing up you agree to the terms and conditions of
the event which can be found at www.cakebreak.org.uk
We’d like to keep in touch to tell you about our work. If you’d prefer we didn’t contact you, please let us know
by emailing [email protected], or calling 020 8438 0889.
*For full terms and conditions visit www.mssociety.org.uk/sms
Multiple Sclerosis Society. Registered charity numbers 1139257 / SC041990. Registered as a limited company in England and Wales 07451571.
Go ahead… get creative!
JP760
DXL603
QXL605
TXL607
MC5900QC
A ¾ size machine
that is light enough
to carry to classes,
yet packed with
60 stitches and full
of computerised
features to make
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With built in stitches for
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well as general sewing
this is an excellent all
round machine. Stitch
selection and settings
are so easy on the large
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All the features of the
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Our first model with
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This machine has
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Janome has a great range of machines to offer
the very best in computerised sewing.
The Memory Craft 5900QC really is the easy way
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specification machines at affordable prices.
THE CRAFT DIRECTORY
The Ultimate Craft Directory is produced on
an annual basis. Bagged with Craftseller and
promoted with every digital edition and on every
website, it is the definitive guide to the best craft
shops, products and services available. As such it is
the perfect platform to promote yourself.
MS is the most common disabling neurological
condition amongst young adults. At least
100,000 people are living with MS in the UK
and it affects almost twice as many women
as men. With no known cause or cure for the
condition we need your help.
The MS Society provides essential support
and advice for everyone who needs it,
campaigns for change and funds world class
research. £54 funds an hour of research into
finding better treatments and, ultimately
a cure for MS. But we can’t do any of this
without your support. With your help we hope
to raise over £350,000 to help beat MS.
your
Planning
CLASSIFIED ADVERTISING
Our classified sections are the ultimate
directory of products and services to
satisfy every crafters needs. We recently
created a comprehensive online directory
to support the print brands and our
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TOP OF THE
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Our round-up of regional
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Educates our readers
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For further information:
Telephone 0161 666 6011 or visit our website www.janome.co.uk
The World’s leading sewing machine manufacturer
3369 - RANGE -AMY11 [210x297].indd 1
28/09/2012 12:20
1
5
Flamingo
Crafts
Wide range of card making supplies and craft
materials. Everything you need to make your
own great cards, including embellishments,
scrapbooking and decoupage.
www.flamingocrafts.co.uk
[email protected]
2
6
6
01763 262417 • www.itscraftingtime.com
4
W
2
e stock a wide range of inks, stamps,
papers,cardstock, craft tools, punches,
haberdashery, jewellery making, home decor,
clay, and more. All workshops, craft clubs and
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book online.
5
1
3
Unit 8, Dunsbridge Business Park,
A10 Road, Shepreth SG8 6RA.
(Located in the units behind the Baby Shop)
3
R O S E
Card&Craft
inspiring creativity
33/34, The Market Hall, Derby DE1 2DB
Opening Times
Monday–Saturday 9.15am–5.15pm
4
Unit 25, The Old Stables,
More House Farm,
Ditchling Road,
Wivelsfield,
East Sussex RH17 7RE
Tel: 01444 471888
www.craftyideasbykaz.co.uk
Paper_93_091 1
CraftSurvey_3cp.indd 48-49
M A R Y
Telephone 01332 205100
www.maryrosecardandcraft.co.uk
Stock a great range of
Kanban Products
www.dottie4crafts.com
[email protected]
18/5/11 15:53:36
12/02/2013 09:42
ONLINE
AND TABLET
OPPORTUNITIES
extend
enhance
direct links
information
TEST
IMON
IALS
With dedicated websites and digital editions
we can
your campaign further. We can
the message with audio and video clips
and offer
to your site where visitors
can get further
and ultimately
.
buy
Display advertising
iPad & tablet
Banner
Banner
Take over
Take over
“Even without looking at the schedules we know when any
Immediate Media Co publications hit the shelves as the phone
starts ringing. World of Cross Stitch, Cross Stitch Crazy and Cross
Stitch Gold all generate great leads and orders from quality
customers for every advert we create.”
Terry West, Elite Designs
“WowThankYou has been advertising in Craftseller Magazine since
the magazine’s beginning. It’s a great platform for us as it helps
connect us to thousands of fledgling craft businesses who are often
considering where to sell their items online.”
Tracy Kifford, WowThankYou
MPU
The Essential Craft Directory
Newsletter and section
sponsorship
“Heritage Crafts has advertised for many years with Immediate
Media, formerly Origin Publishing, and we have always been
delighted with both the results and attentive service we've
received.”
Jon Blockford, Heritage Crafts
“It is great to see Craftseller magazine keep in touch with people's
real-life situations and passion for sewing and craft. The magazine
is full of projects and informative interviews which will give an
insight into the day to day lives of creative people.”
Deborah Shepherd, Janome
CraftSurvey_3cp.indd 50-51
12/02/2013 09:42
S
T
C
A
T
N
CO
Caroline Herbert
Advertisement Director
0117 933 8060
[email protected]
Jane Hendy
Advertisement Manager
0117 933 8024
[email protected]
Michaela Montague
Brand Sales Executive
Cardmaking & Papercraft
Quick Cards Made Easy
0117 314 8820
[email protected]
CraftSurvey_3cp.indd 52
Heather Golden
Senior Brand Sales Executive
Cross Stitch Crazy
The World of Cross Stitching
0117 314 8817
[email protected]
Haleigh Jones
Brand Sales Executive
Knit Today
0117 933 8057
[email protected]
Amanda Harvey
Brand Sales Executive
Cloth
0117 314 8841
[email protected]
12/02/2013 09:42