Velebný’s elixir Contipro is earning fortunes from skin care and wound repair agent hyaluronic acid faCe To faCe pages 10–11 Material queen 67 Issue 67 l newsstand price CZK 24/¤ 1 l www.e15.cz 9 771803 454314 Monday, 20 April 2015 Madonna’s mighty marketing machine is minting money again, defying its own absurdity feaTure pages 12–13 The Czech bio rocket Petr Weikert I t was a piece of business that was rather telling. Having at the end of last year won antitrust approval to enter the agri business, CPI Property Group, owned by billionaire Radovan Vítek, invested CZK 1.2bn in acquiring 20,000 hectares of land in northern Bohemia. The essential point here is that CPI was purchasing so much land – including arable – with one ‘winner’ in mind: bio production. Soil or gold Spojené farmy [United Farms] is a group that was originally established to provide farmers with a market for their bio produce. Vítek, whose company has acquired the land by buying this group, has pledged to invest half a billion crowns in its farms. The transaction leaves CPI with several appealing and valuable assets. The first has to be listed as the soil, since the entrepreneur firmly believes its value will rise. Second is an operating business that employs 400 people. Next comes some valuable contracts: beef, chicken and lamb, all kosher, halal or bio certified, heads to grocery chains across the EU as well as to destinations beyond Europe’s shores, namely to Turkey and Arab countries. And finally there is the bonus of agricultural subsidies. CPI has no intention of parcelling out the land to sell it as building plots. “We are entering another industry. Continues on page 8 Photo: Tomáš Novák Of all the postcommunist countries, the Czech Republic is where the bio business has really taken off, even attracting billionaires 2/3 news President scrambles to save face Igor Záruba’s notebook Zeman will head to Moscow, but will after all steer clear of the controversial military parade All will be revealed. The Castle insists criticism of the president’s plans will not influence his decision-making P Army mulls more CASA planes Pavel Otto Europe’s Airbus Defence and Space producer may reap an additional billion crowns-plus by way of the Czech military. In spite of a police investigation, which found that the army’s four existing CASA military transport planes were overpriced and that problems surrounded its passive defence system against guided missiles, authorities are said to be considering seeking two additional aircraft. According to E15 daily sources, the total price for the pair should not exceed CZK 1.6bn. Photo: ČTK Zeman’s reasoning appears to be: “Why unfasten your belt when the ford is still over the hill?” bers of both the coalition and opposition have expressed their disagreement with Zeman attending the planned military parade. The president agreed on a bilateral meeting with Robert Fico during a telephone conversation, according to Ovčáček. However, the Office of the Slovak Government has declined to confirm the mee- ting. According to news site Pravda.sk, Fico has said: “I have said it repeatedly, and will say it again that I will seek to find the most appropriate means to honour the victims of WWII, and how to mark the end of this conflict. With regards to 9 May, my plans will be revealed publicly in good time, available to all interested parties, including the media.” Meanwhile, Slovak President Andrej Kiska has previously stated he will not be travelling to Moscow. Photo: ČTK resident Miloš Zeman will not attend the controversial military parade in Moscow marking the 70th anniversary of the end of WWII. Instead, he will meet with Slovak PM Robert Fico, honouring the war dead by laying a wreath during a remembrance ceremony. The plans were announced by the president’s spokesperson Jiří Ovčáček. Both the Castle and the Sobotka government have argued that the precise programme of events on the president’s schedule – including attendance, or not, at the parade – is not yet known. It all sounds a bit like: “Why unfasten your belt when the ford is still over the hill?” Naturally, it is entirely possible that Zeman really will not be saluting Russian troops from a Kremlin podium. Even so, the president has already done major harm to the interests of the Czech Republic. Ovčáček emphasised that decisions made by Zeman were not affected by any criticism directed at the Castle over the Moscow trip. Mem- Museum’s race against time A CZK 2.4bn reconstruction of Prague’s National Museum can finally go ahead, the country’s anti-monopoly authorities have announced. The move follows a decision from construction firm Strabag not to appeal against its disqualification from a tender bid for the lucrative contract. The museum, atop Wenceslas Square, has been closed since July 2011. Nonetheless, fears remain that the museum will fail to reopen in 2018, in time for its 200th anniversary A storm-proof ECB? Photo: ČTK Thinking of linking Train links to Ostrava’s Leoš Janáček Airport, situated in Mošnov, are up and running. The first connection has arrived at the airport’s station. Ostrava’s airport is the first in the country to facilitate a regular train link The European Central Bank (ECB) has ostensibly bid farewell to the Eurotower by moving into a brand new HQ in the east of Frankfurt. However, it has actually retained a presence in its old home, which, as it happens has been sold by its owners for EUR 480m to IVG Institutional Funds. After repairs, the building will be used by the ECB’s banking regulator division. The sturdy “new” EUR 1.3bn ECB seat is situated in a 45-storey skyscraper by the River Main. Around 1,800 staff are found there, with President Mario Draghi on the 40th floor. Back in 2013, Draghi famously stated: “The ECB is ready to do whatever it takes to preserve the euro.” Two years on, Greece is sliding towards a referendum on whether to stay in the eurozone at all. A crack in Draghi’s concept, yes – but not a crack in the ECB per se. When the 2008 crisis erupted, ECB’s staff were the very model of calm. After holding its nose during the subsequent debt crisis, the bank de-stressed the markets thereafter. Should another storm come, the odds are the ECB will weather it. Irrespective of which prime office space it occupies. Pavla Palaščáková’s notebook Move to oust Prague mayor fizzles Jana Havligerová The opposition TOP 09 and Civic Democrat parties in Prague’s municipal assembly have failed in their bid to oust City Mayor Adriana Krnáčová (ANO). In a vote on whether to permit impeachment proceedings, 27 assembly members voted in the affirmative, 14 abstained and 14 voted against. TOP 09 and ODS were joined by the Pirate party, but still fell six votes short. Voting on the introduction of a motion, whose sole clause was the dismissal of Krnáčová, was preceded by a passionate debate at Prague City Hall lasting more than two hours. Notably, not one assembly member expressed support for the beleaguered mayor. But despite lacking support, coalition members saw little reason to oust the mayor over accusations levelled by the opposition of illegal conduct. Specifically, Krnáčová is accused of permitting her selection of a lawyer to represent the city Photo: Martin Pinkas politics Radek Pavlovič Clear conscience. Prague’s mayor claims that she would not intentionally break the law in a case involving the rental of Škoda Palace, owned by Copa Retail, to be influenced by the firm with whom the city is in a legal dispute. The case has even evoked comment from PM Bohuslav Sobotka (Social Democrat): “I believe that Ms. Krnáčová made a serious mistake. Nonetheless, Prague Social Democrats see no other alternative but the continuation of the current coalition. Any other choice would bring chaos, and a slowing down in terms of addressing the serious policy issues facing Prague.” Russia’s Stalin worship In these tough times, the Kremlin partly relies on the backing of the Russian Orthodox Church, whose influence is growing. In 1989, 17 percent of Russians claimed adherence to this church; today it’s 68 percent. This has led to an erosion of the supposed line separating church and state. As an example, an Orthodox activist in the Kaliningrad enclave recently opposed a rock festival saying it promoted alcoholism and debauchery. Fortunately, the church is also making a positive difference. Hilarion Alfeyev, one of its bishops, has told Russia’s Stalin-worshipers to sober up and visit mass graves where opponents of the dictator were buried. Clearly, the Metropolitan of Volokolamsk is unsettled by the growing Stalin adoration and many Russians’ willingness to overlook his litany of sins. A survey found about half of Russians believe Soviet economic advancements justified his crimes. Some experts guardedly express the view that the adoration of state power and disregard for individual rights are climbing to alarming and dangerous levels in Russia. E15 weekly, economic and business newsmagazine | www.e15.cz | Tomáš Skřivánek, Euro E15 Division Director | Igor Záruba, Executive Editor, [email protected]; Marian Hronek, Editor, [email protected] | Contacts: Zuzana Faltová, Secretary | Call (+420) 225 276 461, | Postal address: Mezi Vodami 1952/9, 143 00 Praha 4 – Modřany | Published by Mladá fronta a. s., Mezi Vodami 1952/9, 143 00 Praha 4 | David Hurta, Chief Executive Officer | Advertising: David Korn, Sales Director, [email protected] | Production and distribution: Soňa Štarhová, Director, Call (+420) 225 276 252 | Marketing: Hana Holková, Director, Call (+420) 225 276 276 Registration E 21420 E15 weekly, ISSN: 1803-4543 | Reprints & Permissions: The Publisher will consider requests for reprints or any other reproduction | Printed by: EuRoPRINT a. s. 4/5 business Real estate market eyes ‘Chinese arrival’ up and down Chinese investors seem poised to acquire Czech real estate assets worth billions of crowns M The streamed video provider is set to exchange one share for 30 new ones at the same value in a stock split. The share title should thus become accessible to small retail investors. After the announcement of its plan, the Netflix share price rose five percent. Janek Żyliński Polish businessman Photo: archive ajor upheaval could be in store for the Czech real estate market. For the first time, an investor from China is set to begin acquiring property in the country on a large scale. CEFC, one of the largest private Chinese business and investment groups, has earmarked hundreds of millions of euro for real estate acquisitions, particularly office complexes in Prague, according to information available to E15 daily. The group is said to be specifically interested in the new ArtGen office development recently completed in the Holešovice quarter by PPF Group. Former Social Democratic politician and current President of the Joint CzechChinese Chamber For Mutual Cooperation, Jaroslav Tvrdík, has apparently been strongly involved in negotiations for the asset. None of the parties involved wished to comment. “CEFC has a substantial sum of money set aside for investments in the Czech Republic and it is currently looking for Reed Hastings Netflix CEO New territory. Chinese investors have been pouring money into European real estate for about two years now, but they have yet to do so in a significant fashion in the Czech Republic real estate Daniel Novák the best way to make allocations. Real estate is a rational choice,” said one source. It was CEFC that before the end of last year concluded an agree- ment for the acquisition of a one-third stake in J&T Banka, for approximately CZK 20bn. The Chinese are also interested in the tourism and agricultu- re sectors and in technology companies. Prague is to act as CEFC’s springboard for expansion further afield across Europe. The brand new ArtGen is expected to include the headquarters of prominent e-shop Mall.cz among other key tenants, but it is still looking for takers for a considerable proportion of its office space. As such, the office complex is not yet a typical acquisition target for investors specialising in revenue-generating real estate. Some observers say that the Chinese are likely to locate some of their compatriots, who are also looking to expand to the Old Continent, in ArtGen. Czech bonds offer below-zero yield Jaroslav Bukovský The Czech Republic has started borrowing capital at negative yields. Its two-year state bond yield has sunk below zero to the lowest point in Czech financial history. It means that a creditor buying such a bond will have to pay a yield of 0.1 percent for the privilege. Trade in both threeand four-year state bonds has also started to fall into negativeyield territory. The state’s first ‘negative’ bonds auction cannot be far away. The Czech Republic has Photo: Profimedia become the second non-euro Lamborghini turns the ignition on Prague dealership country in the world whose government has the luxury of Italian sports car maker Automobili Lamborghini reckons it can shift from 10 to 15 vehicles a year in the Czech Republic. Last year, six using negative rates in its bond people were registered as buyers of one of the luxury cars in the country, while in the previous year there were five. The figures were financing. The first nation to outlined by Automobili Lamborghini President and CEO Stephan Winkelmann during the opening of a dealership and showroom in enjoy the advantage was Swit- Prague’s Smíchov quarter zerland. Photo: ČSA State to entirely exit airline The state-controlled Český Aeroholding intends to divest its remaining 20 percent stake in Czech Airlines [ČSA] following the acquisition of major stakes in the national carrier by Korean Air and Czech private airline Travel Service. “The state should not own companies that operate in such a highly competitive sector,” said Václav Řehoř, CEO of Český Aeroholding. A savage battle for the shares in the struggling airline can hardly be expected Investors hungry for returns turn to shares Jaroslav Bukovský The biggest wave of investors in two years was experienced by the Prague Stock Exchange (PSE) during the first quarter of this year. Shares with a value of 47 billion crowns were traded. The last time the floor of the PSE saw such a level of speculative trading was back in the autumn of 2012. The just-completed quarter, however, saw bourse buyers only pursuing a small number of listed companies. Around 90 percent of trades concerned bets on the movement of just three of the 14 available shares. “The record low interest rates and low yields on the bond market have forced investors to look around for assets which promise better rates of profit, so they’ve turned to shares,” said Jiří Kovařík, a PSE spokesperson. The decisive volume of trading on the PSE is in the shares of energy giant ČEZ, Komerční banka and Erste banking group. There was higher investor interest in these titles thanks to a combination of surprising news. “The energy title was assisted by an unexpectedly positive economic outlook, and Komerční banka by a record dividend, while the Austrian title [Erste] has retreated from unfriendly policies of the Hungarian government towards banks,” said Aleš Prandstetter, Head of Research at ČSOB Asset Management. Maintaining the higher investor interest in the stock market will be a tall order this year Maintaining the higher investor interest in the stock market will be a tall order this year given the splitting up of the O2 telecoms operator given the splitting up of the O2 telecoms operator, which may narrow the number of shares available on the bourse. “In connection with the division of the company one can expect a decline in the share price of its traded part and at least a partial fall in the title trading volume,” said Jiří Zendulka, an analyst at equity house BHS. A150001281 Why are innovation leaders better than others? Key success factors of innovation management Economic performance indicators, industry comparisons and stock price development clearly exhibit that innovation leaders outperform their peers. The innovation challenge in order to “out-profit” the competition is to do the right things fast and efficiently. However, in order to meet such innovation challenge rigorous and comprehensive innovation management must be put in place. Excellent innovation management requires capabilities in all dimensions of the A.T. Kearney “House of Innovation”. Success factor #1: Innovation leaders have a clear innovation strategy and rigorously manage portfolio of innovations. They create transparency, have consistent approach towards identification of innovation opportunities and translate them into actions. Success factor #2: Innovation leaders put more effort in analyzing market, consumer and technology dynamics to better understand future challenges and opportunities to enable effective decision The Pole with an aristocratic title – a purported prince – who has long lived in London took umbrage at impertinent statements of Nigel Farage, leader of the anti-immigration UKIP party, and challenged him to a sword duel in Hyde Park. a dv e r t i s i n g making. They have strategic scenarios prepared before such trends come into practice. Success factor #3: Innovation leaders do not invest more in innovation - they invest better. There is proof of limited correlation between the amount of R&D investment and profitability. Identification, exploration, evaluation and prioritization of innovation search fields is part of leaders’ strategy. Success factor #4: Innovation leaders involve a broad range of internal and external stakeholders and experts into the idea generation process to take fast decisions. Significant involvement of suppliers, customers and other stakeholders is a major pattern compared to average. Success factor #5: Innovation leaders put processes and governance structures reflecting specific steering challenges of the committed growth directions in place; they also instill the right cultural mindset. They simply shape the world before the world shapes them – even if difficult transformation work is needed. 6/7 If it ain’t broke... Jana Havligerová’s political diary The entire Cabinet should take a year-long sabbatical – that way unnecessary policies won’t risk harming the recovery Red faces everywhere fundamental logic behind the measures. Finding the causes for our economic revival will help us to formulate the correct policies going forward. While no risk currently exists of overheating, further unwarranted central bank currency interventions could potentially rock the fragile boat. The strong fall in unemployment, coupled with the fact that February saw Czech retail sales climb 6.3 percent (against a eurozone fall of 0.2 percent), does not suggest that fears of deflation are stron- A slowing of wage growth levels helped keep in check labour costs, thus making Czech output more competitive in foreign markets, evidenced by a growth in our exports gest that the Czech economy is now on a remarkably healthy footing, surprising even the optimists. In trying to find the reasons for this, we are forced to credit the solid foundations created by the much-loathed crisis-era austerity policies of the former Nečas government (with Miroslav Kalousek as finance minister). Or, we can thank the positive effects of central bank Governor Miroslav Singer’s weakening of the crown. Hard to say which of these things would be tougher for Zeman to admit to, since he considers both policies to new motorway construction. Czech companies are working the way they are supposed to. For them, the crisis served as an opportunity to test out the scope of opportunities for lowering costs and dependence on credit. And a slowing of wage growth levels helped keep in check labour costs, thus making Czech output more competitive in foreign markets, evidenced by a growth in our exports. Naturally, the much debated central bank currency interventions have also played a role, in spite of persistent doubts over the gly founded. The immediate effects of increased VAT on demand have long since faded, perhaps putting into question pre-election promises of the governing parties to not further tinker with this tax. Similar fears exist that corporate taxes could go up. At present, low corporate taxes are one reason for the speedy recovery of private investment in the Czech Republic. In other words: if it ain’t broke, don’t fix it. In fact, right now, the less the government does, the better chance the recovery has of continuing. liar, “tunneller”, crook and symbol of corruption. The accusations, made during a session of the Lower House of Parliament, were then echoed by Jaroslav Faltýnek, Chairman of the ANO MPs group, when he declared: “People here routinely lie. I believe that we have all become used to this, and that it has become standard to do so in our Parliament.” Whether by this he includes all past and future statements by his own boss Babiš was not made clear. Reconstruction of the historic, run-down National Museum building atop Prague’s Wenceslas Square can finally begin. Really. The very building which has lain vacant since 2011. After four years, the winning tender bidder has finally been affirmed by the anti-monopoly authorities: an association called M-P-I Národní muzeum (comprising Metrostav, Průmstav and Andrej Babiš, Finance IMOS Brno). They can now Minister and head of ANO, set to work. The museum has branded his ministerial is set to re-open in 2018. predecessor Miroslav We’ll believe it when we Kalousek (TOP 09) as a see it... joke ad ve r ti s in g A151003046 P resident Miloš Zeman isn’t much interested in numbers and facts. At least by steering clear of them he doesn’t risk misinterpreting the ever-improving indicators pertaining to the Czech economy. The most recent manufacturing and construction data, and the somewhat older unemployment figures and retail sales numbers, all sug- have been destructive. But the data suggests no other possible conclusions. It is entirely evident that Czech economic growth is fuelled by private sector activity, not state business. One notable figure is the roughly 20-percent increase in orders for Czech-produced automobiles. Notably, this sector received no state subsidies during the crisis. The construction sector is seeing a revival thanks to civil engineering projects, and an increase in new apartment construction, not millions of tonnes of cement poured into President Miloš Zeman will after all not partake in May’s controversial Red Square military parade that will mark 70 years since the end of WWII. He will instead be holding Moscow talks with Slovak PM Robert Fico, according to Prague Castle spokesperson Jiří Ovčáček. However, the Slovak PM’s Office has to now failed to confirm such a meeting. Hopefully this doesn’t mean yet another diplomatic embarrassment is brewing – for example, one similar to when the Czech president returned from a visit to China claiming that the son of President Xi Jinping was a big fan of Czech animated character Krtek [Little Mole]. It turned out the Chinese president actually has no children. For Slovaks, the greatest wound comes from the fact that Ovčáček revealed the Slovak PM would at all be visiting Russia for the celebrations. Photo: ČTK Pavel Páral HUGO BOSS International Markets AG Phone +41 41 72 73 800 www.hugoboss.com opinion Prague 1 BOSS Store Na Příkopě 6 Prague 6 BOSS Store Václav Havel Airport Prague, Terminal 1, Departure Hall A Prague 6 BOSS Store Václav Havel Airport Prague, Terminal 2, Departure Hall C 8/9 cover story The Czech bio rocket The acquisition brings us, among other things, an operational agricultural company that employs more than 400 employees in economically disadvantaged areas and tends to 8,500 cows, 3,000 sheep and thousands of chickens, doing everything with bio quality,” said Martin Němeček, CEO of CPI Property Group. Looking at the move, some might be asking after the mental health of a man who is one of the wealthiest Czechs, with assets worth CZK 55bn under his control. But the numbers and trends do stack up. They are squarely behind the investment decision. The most recent statistics sourced by Euro magazine from new agriculture ministry reports seem to clearly demonstrate that CPI is working with solid reasoning. Putting aside the acquisition of a substantial acreage of farmland – it does in fact exceed the size of the Principality of Liechtenstein – which could be quite advantageous alone, the bio business itself is clearly on an upwards trajectory. The area of land used in environmentally friendly agriculture in the Czech Republic incessantly increases: the 281,000 hectares bio-farmed in 2006 had grown to 494,000 hectares by last year. The growth of the market is also shown in the increasing number of bio farm enterprises, jumping from 963 in 2006 to 4,023 in 2014. And, according to the agriculture ministry, the value of the bio market reached some CZK 2.7bn in 2013, of which CZK 1.9bn worth of output was country has over other “new” EU member states. While about five percent of agricultural land is used for bio farming in Poland, the share stands at almost 12 percent in the Czech Republic. “Producers expect the market to grow by about 10 percent in the [near] future,” said Petr Manda, Executive Director of It is sad to say, but without the subsidies we would not manage. The pressure would be enormous consumed domestically (marking a year on year increase of CZK 100m), with the remaining CZK 750m earmarked for export. “Exports are also showing a moderately increasing trend. In 2011, the value of bio produce exports was CZK 570m, a figure that grew to CZK 750m in 2013,” added Hynek Jordán, a spokesperson for the ministry. Hopes of further growth in the Czech Republic are fuelled by trends in the “old” EU countries where demand for bio food keeps building. Another positive factor is the advantage this Corporate Banking at ČSOB. His department recently published the results of a survey into the expectations of businesses in the industry. Green fertilisers But enough of the positives. The bio business, worth nearly three billion crowns, is actually bumped up by some stimulating financial “fertilisers”, to use some farm-speak. And no-one really says a word. It is important to note that a bio farmer receives almost CZK 2,500 per hectare that A subsidised bio expansion Bio farm and bio land acreage increases in the Czech Republic Year Number of farms Land acreage % of total agri and fund 2006 2007 2008 2009 2010 2011 2012 2013 2014 963 1318 1946 2689 3517 3920 3934 4060 4023 281 535 312 890 341 632 398 407 448 202 482 927 488 658 493 394 494 405 6.61 7.35 8.04 9.38 10.55 11.40 11.46 11.68 11.70 Source: ČSÚ Photo: Shutterstock Continued from page 1 is left to its own devices, or as the proper description goes “is maintained as permanent pasture”. That is why the bio acreages are increasing. A traditional farmer receives less for their pastures: just under CZK 2,000, if they combine bio and non-bio farming. A hectare of land used to grow bio vegetables, meanwhile, is subsidised with as much as CZK 15,500 – and that is really something even compared to subsidies received by traditional farmers. And the story continues. A hectare of bio orchard is worth CZK 24,500 in EU Common Agricultural Policy subsidies. The same amount goes to bio winegrowers. Although any discerning wine producer will tell you that there is no difference in the taste of the final product, these subsidies have, for instance, resulted in Spain’s acreage of bio vineyards exploding by 394 percent since 2003. Spain now has 81,000 hectares of bio vineyards. In France, the rate of increase over the same period was 299 percent. Yet, even such mighty growth is not enough to keep the bio bandwagon rolling. A threeyear surge in both the number of bio farm enterprises and the acreage of bio land has come to a halt. “The reason for this reversal in the trend was the withdrawal of subsidies for starter bio farmers,” said spokesperson Jordán. However, the new budget period has brought back subsidies for “bio CZK 2.7bn was the value of the Czech bio food market in 2013 CZK 1.95bn was spent by Czech consumers on bio produce in 2013 juniors” and the agriculture ministry has already recorded increased interest. There have been 50 applications since the start of the year. “It is sad to say, but without the subsidies we would not manage. The pressure would be enormous. We would have had to scrap subsidies for others as well but then the prices of bio products would soar. The costs of production are still considerably higher than for other agricultural products,” said Kateřina Nesrstová, a manager at bio farmers’ association PRO-BIO. Among the new member states, the Czech Republic maintains its lead in the bio business. The country’s position has been helped in recent years by farmers who are striving in increasing numbers to process their produce within their own facilities to sell it “at the farm gate”. The agriculture ministry says there are approximately 200 such farmers. These farmers have thus opened a new path to the market, basically having had their hand forced by grocery chains who proved reluctant to buy their produce, The country’s bio industry has been helped in recent years by farmers who are striving in increasing numbers to process their produce within their own facilities to sell it “at the farm gate” mainly due to the pricing. And this is where the problem really lies. There are virtually no big companies in this country that would process bio produce and act as strong and sufficiently reliable partners for the chains. “What this leads to is, for example, milk of bio quality travelling to Germany from where it returns in processed form or in the form of dairy products that arrive at Czech grocery chains which have contracts with the foreign suppliers,” explained Nesrstová. According to her, Czech bio farmers and farmers in general also suffer from a bloated bureaucracy, which is set to bloat some more once the state completes subsidy alterations. “I’m afraid that farmers will drop the bio label even if their products comply. It is just not worth the amount of paperwork required. There are even requirements for reporting precipitation and infestations – the farmers would be unable to do anything else other than fill in forms,” she added. But shouldering such burdens will certainly prove easier for weighty companies like United Farms who can afford administrative staff. 10/11 face to face Vladimír Velebný: Imagine a dish brush – that is hyaluronic acid. If you dip it into a noodle soup, some of the noodles will knot themselves around the brush. Those noodles are collagen, and that is how human tissues are created Wonder drug fountain Biosport. We created a line of around five products. They were simple recipes, but totally new to the Czech Republic, and so sales were quite strong. We mixed them in a second-hand school kitchen blender, and used second-hand scales to weigh the ingredients. All this cost only a few tens of thousands of crowns. The end results were good, but the profit margins were relatively small. The next level was to go into cosmetics. Petr Horký This required greater investments into technologies, but also yielded higher Contipro was founded 25 years ago. Back profit margins. then, it produced food supplements for bodybuilders. Today, the firm, situated So all these efforts were designed to in the foothills of the Orlické Mountains, gain capital to climb the next rung of is one of the world’s leading producers the ladder? Yes. Right from the start I had the of hyaluronic acid, used to help repair wounds and cultivate artificial tissues. biopharmaceutical market in my sights. “Gradually the large firms are realising As early as September 1990, we rented we are not for sale. And as we expand, out laboratories in the Cotton Research we are becoming a force to be reckoned Institute at Ústí nad Orlicí, in which with,” says Contipro founder Vladimír we began to produce hyaluronic acid. When we developed our own bacterial Velebný. line we required fresh funds for mass You are a trained biochemist and a gra- production. Back then, I managed to duate of the Charles University Medical persuade the manager of a ČSOB bank Faculty. So how did you become an en- that our project was a worthy one. And so we received a credit line of one miltrepreneur? Back in the 1980s, I was able to spend lion Swiss francs. With this, we pursix months at a university in Paris. I was chased large fermenting units and then able to see there how words always embarked upon mass production. translated into deeds. So when I later returned, I tried to utilise the results of How did you manage to persuade the my research for practical ends. I was bank? bothered by the standard approach of I visited a branch in Prague and battwriting up a report and shoving it in the led my way in to see the manager in library archive, with the research then his office. Sure the guy wasn’t exactly being basically forgotten. I wanted to young, and had lived under commusomehow help people. I began to study nism for many years, but he was willing literature related to hyaluronic acid, and as soon as it was possible following the [1989] revolution, I founded a production team. This happened as early as March [1990], by which time the new laws for establishing private businesses hadn’t yet even been finalised. What was the first product you came up with after establishing your business? The first was food supplements for sportspersons – protein drinks called Given your success, are other companies trying to buy you up? When times are tougher, they try to buy us out once a quarter. At other times, it is once a month. Chinese, Americans, Koreans... one Danish firm even tried twice. But they are gradually realising that Contipro reOver the past 25 years have your jects discussions regarding a potenpharmaceutical operations caught up tial sale. But given our growth, we are becoming a force to be reckoned with the cosmetics part? Not yet. Cosmetics represent rou- with. ghly 50 percent of our production; around 40 percent is pharmaceuticals; and around 2-3 percent is the production of instruments to create nanofibres. However, pharmaceuticals are our fastest growing division. to hear out new ideas, and to take a new approach in his decision-making. And so we got the money. That was some time at the end of 1991 or early 1992. In those days, there was still a sense of [post-communist] elation in the air, and there was great help for new businesses. Could you explain the merits of this acid in layman’s terms? It exists naturally throughout our bodies. It lubricates our joints. We also have it in our eyes, and the substance helps them maintain their shape. Imagine a brush used to scrub dishes. That is hyaluronic acid. If you dip the brush into a noodle soup, some of the noodles will begin to knot themselves around the brush. Those noodles are collagen, and that is how human tissues are created. Does hyaluronic acid form the core of your business? Yes. We initially sold it raw, but then we started to modify it. For example we’ve used it to produce hydrogels, nanofibres, micro-films and so forth. Some of it is used for wound repair, some as a carrier for medicines, some for tissue engineering. Before mass production came about, how was the acid produced? Initially, it was extracted from the combs of roosters. A non-castrated rooster possesses a large red comb, but if the animal is slaughtered and the blood is removed from the comb, then it lightens and it is now largely full of hyaluronic acid. We used to do this using an ordinary rubber roller for straightening out photographs. Indeed, there even used to be a rooster farm along the Czech-Slovak border for this purpose, but production levels were very small. And then production via micro-organisms appeared. We decided that this was a more viable option. We mixed our protein drinks using a second-hand school kitchen blender, and used second-hand scales to weigh the ingredients. All this cost only a few tens of thousands of crowns Photos: Hynek Glos A cosmetics and pharmaceutical entrepreneur tells of his tough slog to the top with Czech firms, and that was why they had brought along a man to check what we were saying among ourselves. The audit ended well. They had with them a kind of stern lady with orange hair. To this day, she remains one of our most important distributors. Let us return to 1991-1992. You have a few kilos of hyaluronic acid in your hands. What does it look like, and what can you do with it? Yes, I had three kilograms of a kind of white powder in a can normally used for sports supplements. I jumped into my car and headed for Germany. I was held at the border for six hours while customs officials carried out an analysis of the substance I was transporting. When they realised it wasn’t a narcotic, they finally let me go. But they never actually managed to determine what the chemical was – back then, such things weren’t easy to do. I then headed for a number of companies, which I had researched. ly had some success with a company called Rahm. They said: “We will buy this. How much do you have?” They bought three kilos, and then said they would visit us for a stock audit. And so they did. That was very interesting. They examined everything, nodding their approval. The audit was over and How were you welcomed? suddenly one of them began to speak They laughed when they heard I had in Czech. They apologised, explaining come from Czechoslovakia. But I final- they’d had previous bad experiences Do you have a flagship product? The product of ours, which ordinary shoppers might come across in their pharmacies, is a solution called Hyiodine, often nicknamed “magic honey”. It can repair even highly infected wounds. But we are also very proud of our 4SPIN instruments, which create nanofibres. We entered this sector only last year. Our instrumentation is patented, and we have sold four units – two in the Czech Republic, one in China, and one in Botswana. They are being bought by research institutes and universities. But your dream, I understand, is tissue production. Does that mean organs to order? Not organs. That is very complicated. Organs require blood and oxygen. Furthermore, one must ensure the organ is capable of carrying out its prescribed functions. But we are trying to make synthetic cartilage. The results so far look promising. We are cooperating on this with a university professor at Motol Teaching Hospital. Vladimír Velebný (65) Studied biochemistry at Brno’s Masaryk University before becoming a researcher at the Charles University Medical Faculty in Hradec Králové. Founded Contipro in early 1990. Based in a factory in Dolní Dobrouč in northern Moravia, the firm produces medicines, cosmetics, and also nanofibre production instruments. Last year, turnover was CZK 470m. Contipro employs 245 people and is one of the world’s chief global producers of hyaluronic acid. This year, the company was a finalist in the Czech Entrepreneur of the Year competition. 12/13 feature Material Girl T Daniel Deyl By the end of the 1970s, Western popular music was ripe for an earthquake. With Elvis Presley, John Lennon and many other 50s and 60s icons dead; with Bob Dylan gone electric; with the Rolling Stones marching on past relevance into caricature; and with most 70s rock acts stale and spiralling into self-destruction, new artists were waiting in the wings to pounce. Enter a new breed of superstars able to rake in mega-bucks. Perhaps the most notable 80s superstar was Michael Jackson, remodelled as a solo artist following his exploits with the Jackson Five. But while Jackson’s talents were rooted firmly in singing and dancing, his chief rival, namely Madonna, was more of an all-round marketing phenomenon. After all, her artistic talents were considerably more limited. But Madonna possessed an undeniable gift for placing herself, her style, and her music, dead centre within 1980s culture. In a 2006 column in The Independent entitled The Genius of Madonna, feminist author Germain Greer wrote: “The true art form of our time isn’t music or dance or painting or poetry; it’s marketing.” Greer also saluted Madonna’s impeccable ability to reinvent herself – but also sounded a caustic warning that of late, the increasingly precocious star appeared to be losing her touch. Marketing chameleon Madonna started out wanting to be a professional dancer. At 21, she left the University of Michigan School of Music, Theatre & Dance to try her luck in New York. Allegedly she only had 35 bucks in her pocket. But Madonna soon discovered that the world of dance offered few prospects for fame and fortune, save for the most talented performers. Interestingly, several years later, the now-famous star auditioned anonymously for the movie version of the musical A Chorus Line, but was rejected by director Richard Attenborough for a lack of talent. One avenue which the young beauty explored was nude modelling. In 1979, Madonna posed for Czech photographer Martin Schreiber for a series of black and white portraits. “She was quiet and malleable; she did what you asked her to do,” the photographer later told Radio Prague. But it was music that finally offered real prospects for stardom. A series of romantic entanglements with industry insiders undoubtedly helped to advance the career trajectory of young Miss Ciccone. First she joined the band The Breakfast Club, before ultimately deciding to market herself as a solo artist, assisted by her then boyfriend, songwriter and music producer Stephen Bray. Madonna’s phenomenal rise started with the release of the single Everybody in 1982. Two years later, her second album Like a Virgin ended up selling a breathtaking 25 million copies worldwide. Madonna in numbers » Born Madonna Louise Ciccone on 16 August, 1958. » Has issued 13 albums since 1983, the latest being Rebel Heart released in March. » Has embarked on 10 major concert tours since 1985. » As of 2014, her tours had yielded USD 1.14bn. » Appeared in 26 feature films; the song You Must Love Me from 1996’s Evita won an Oscar. » A 2012 half-time appearance at the US Super Bowl garnered a record-setting 114 million viewers – more than the match itself. » Has served as the face of such brands as H&M, Dolce & Gabbana and Macy’s. » Signed a USD 120m deal with promoter Live Nation in 2007. Of her age Madonna’s earliest recordings demonstrated an uncanny musical ability to tune in to an ascendant electronic early 80s style with its heavy synthesisers and automatic drumbeats. Add to that her embrace of New Romantic fashions – heavy eye make-up, oodles of hairspray, underwear on the outside. The style and attitude was perfectly captured by one of Madonna’s rare well-received film performances in 1985’s Desperately Seeking Susan. Sassy, outrageous, overtly sexual – she was the “in” trendsetter to Rosanna Arquette’s “square”. Madonna’s well-oiled showbiz operation coincided with the heyday of music videos as the main promotional tool for single releases (MTV began broadcasting in 1981). But for all her creative successes, Madonna’s shock value remains her chief currency. In 1989, the singer courted her first major controversy through her alleged bastardisation of Christian iconography. After signing a USD 5m endorsement contract with Pepsi, Like a Prayer, the title song of her fourth album, debuted via a two-minute commercial for the soft drinks firm (a relatively new gimmick at the time). The following day a separate video for the song aired on MTV for the first time. Featuring burning crosses and Madonna smooching Christ himself, it caused immediate Vatican outrage. Religious groups called for a boycott, and Pepsi ultimately withdrew its own spot for the song (but honoured its payment to Madonna). A typically lucrative stunt for the artist. And yet, Photos: Reuters he Queen of Pop has a new album under her belt, and is preparing to set off on yet another accompanying world tour, including two concerts in Prague. The indefatigable one-woman business marches on ad absurdum Icon, provocateur, businesswoman, sex-symbol. Madonna is an eternal marketing chameleon for all the anger, at this point critics still found much to like about Madonna’s music. In 1990, she released a video for her new single Justify my Love, which was banned by MTV for featuring explicit bisexuality and sadomasochism. Around the release of her fifth studio album Erotica in 1992, Madonna crudely noted: “When I get down on my knees it is not to pray.” As the attention-grabbing gimmicks grew, it only underscored that since her peak popularity in the late 1980s, Madonna had struggled to remain musically relevant. By the early 1990s, Madonna was already being branded in many A series of romantic entanglements with music industry insiders undoubtedly helped to advance the career trajectory of young Miss Ciccone circles as a “has been” and even a laughing stock. Her highly explicit 1991 documentary film Truth or Dare exposed the artist to hitherto unheard-of derision. For a 1992 soft porn book entitled Sex, Madonna conceived a titillating aluminium-plastic cover wrapper. Costing an unheard of USD 50 a piece, the book nonetheless sold half a million copies in a mere week. Inside the book, Madonna observed: “A lot of people are afraid to say what they want. That’s why they don’t get what they want.” The quote perfectly underscores Madonna’s image as a sexually aggressive starlet, whose greatest thrill appears to be from the glow of the limelight itself. The Madonna Madonna Ciccone was born to a strongly Catholic family, her surname coming by way of her Italian father. Psychologists will no doubt derive analytical fodder from the early death of Madonna’s mother, also Madonna, in 1963. But while fellow Catholic stars like Sinéad O’Connor have battled for women’s reproductive rights and against child abuse by the Church, Madonna rebelled in an altogether baser manner: “Crucifixes are sexy because there’s a naked man on them!” she is reported as saying. Simply put, O’Connor’s rebellion against the Vatican cost her; Madonna’s has proved highly profitable. Madonna is listed as a writer, or co-writer, of many of her greatest hits. She also plays a major role in how her songs and videos are produced. Such control is one of the artist’s trademarks, enabling Madonna to change her image to match evolving trends. A dance music relaunch ensued with 1998’s Ray of Light; for her next album Music (2000), Madonna re-branded herself as a folk-country singer. Both of these efforts met with relative critical and commercial success, albeit a mere shadow of her 1980s heyday. Stunt performer By this time, Madonna’s output was being handled by her Maverick publishing company, founded in 1992, and owned and operated by Warner Music. For the privilege, Time Warner paid Madonna a record-breaking USD 60m. But the next ten years brought more commercial setbacks than successes. Rare high notes included two Grammy awards for the 1998 song Ray of Light and a Best Song Oscar for You Must Love Me (penned by Tim Rice and Andrew Lloyd Webber) for the 1996 movie Evita. In 1998, Madonna began a relationship with director Guy Ritchie, marrying two years later, and moving away from the limelight to England in the process. Lucky Star Around this time, the internet began to significantly impact music sales. Madonna reacted in typical fashion. In 2004, she sued Warner Bros for mismanagement. The firm ultimately bought out Madonna’s shares in Maverick for USD 10m. In 2007, she signed a 10-year USD 120m contract with Live Nation, the world’s biggest music promoter. The arrangement is a so-called “360 deal”, in which the promoter offers financial support to the artist, while the artist provides greater percentages to the promoter. “The paradigm in the music business has shifted, and as an artist and a businesswoman, I have to move with that shift,” the singer noted at the time, accepting for the first time limitations on her independence as an artist. The deal turned out to be a good one. In 2012, a bumper year for Madonna, she made USD 280m in ticket sales as part of a promotional tour for her album MDNA (in spite of the actual album being viewed as a flop). Additionally, she made an estimated USD 75m in merchandising; USD 60m for a new Truth or Dare perfume; USD 10m via a Smirnoff ad deal; a further USD 10m for TV rights to her tour and around USD 5m in sales for her Material Girl fashion line. A clear vision, an iron will, not to mention the 56-year-old maintaining top physical form, all mean that Madonna is set to rake in many more millions in the years ahead. As a singer, actress and dancer, Madonna is clearly second rate. As an exercise in branding, however, she undoubtedly still remains the Queen of Pop. Taken from the magazine 14/15 coffeebreakwith... society Helen Rodwell CMS Cameron McKenna: M&A turning ‘seller-friendly’ Strawberry wins the ‘Boots’ The Annual Awards for the Greatest Contribution to Lowthreshold Social Services, given by Czech Association StreetWork [ČAS], was held in the Prague club premises of the Czech Association of Scientific and Technical Societies at Novotného lávka. The partner of the award [known as ČASované boty, or “Timed Boots”] for Team of the Year was Bohemia Energy. In the picture, Bohemia Energy Executive Director Jiří Písařík (right) hands the main Team of the Year prize to Martin Pazlar, head of the outreach street programme Jahoda [Strawberry] for children and young people The Czech M&A market is at its most active point since 2010 and has recently outperformed its neighbouring CEE markets In terms of M&A, which sectors do you expect to produce most activity in the next 12 months? There are a number of sectors that we expect to be particularly active. “Rationalisation” in the financial sector will drive banks and insurance firms to divest non-core acti- vities across the globe and the Czech Republic will be no exception. The Czech IT sector, and specifically software, remains on the radar of private equity and strategic investors and we will continue to reap the fruits of the good local conditions for tech start-ups. Meanwhile, the real estate market has also made a very rapid recovery and sales and acquisitions, particularly in retail and logistics, are likely to continue. Last year CMS Prague had eight partners, 12 external lawyers and 12 trainee lawyers. Have these figures changed in any way? Last summer, we had strong growth and hired five new associates to join our team. Although our overall headcount has remained the same since then, we have seen a number of changes. Three of our trainees have become fully-qualified lawyers and we will be announcing further partner promoti- ons in the near future. We do not expect any steep headcount increase but we will continue our organic growth. A number of international law firms left the Czech market during 2014. Do you expect this trend to continue? As with any kind of business, the success of law firms depends on the strength of the underlying business model and the reliability of the clients and revenue. In this respect the Czech market has not changed at all. Most international firms currently here maintain a strong local client base and a long-term commitment to the Czech Republic and the wider region. Havel beer tale enlivens U Pinkasů proceedings Prague’s Restaurant U Pinkasů has lived through and heard many stories over six generations. One tale relates to the journey of Václav Havel from a communist prison cell to the Office of President. It was immortalised by friend and photographer Alan Pajer (left). On the occasion of the 172nd anniversary of the founding of U Pinkasů, Pajer unveiled some of his photoreportage and at the conclusion of an address to the audience, he recollected: “On 2 March 2003, Václav Havel handed back the state seal and keys to the Castle, and said: ‘By now that’s enough of that, it’s time for a Pilsner.’” Brno IT firm Kentico earned winning recognition at the 17th Microsoft Awards by picking up the CEO’s Award for Cloud Solutions with an International Reach. In a contest arranged for companies which develop solutions and applications on the Microsoft platform, Kentico was applauded for being one of the most active partners in its region. The prize was picked up by the company’s Director of Product Karol Jarkovský A151004843 Photo: Kentico Photo: Bohemia Energy At the start of the year, you said that the Czech M&A market had returned to pre-crisis activity levels. How does this compare to neighbouring markets? The Czech market is at its most active point since 2010 and has recently outperformed its neighbouring CEE markets. Although last year, the market lacked deals in excess of EUR 1bn, which characterised 2013, a total of 171 transactions got signed. In 2012, when the M&A market was at its lowest point, there were just 102 deals with an overall deal value of only around a quarter of the EUR 5bn reached last year. Poland remains a larger market in terms of deal volume, but it was overshadowed by the Czech Republic in terms of overall deal value. Hungary and Slovakia also witnessed increases in deal flows, however, their deal volumes lagged far behind that of the Czech Republic. Photo: Restaurace U Pinkasů Are these findings true for the Czech Republic as well? We have seen the trend towards a more seller-friendly market evolve over the past few years, but in the Czech Republic this development has particularly accelerated in the past 12 months. In the past few years there have always been plentiful targets in the Czech Republic, but in many cases there was little pressure on sellers to divest, so if the offers did not match their expectations transactions would not reach signing. The increased competition among bidders caused by a more stable economic outlook and low interest rates make Sturdy growth. Last summer, we had strong growth and hired five associates to join our team a dv e rt is i ng A150000993 You have just released your annual M&A Study. How would you summarise current trends seen in M&A transactions? The trends in deal terms in M&A agreements are telling for current market sentiment across Europe. After the crisis years, during which buyers had the upper hand in negotiations, we are increasingly operating in a “seller-friendly” environment. Sellers – whether corporate investors or private business owners – are now getting better deals both in terms of the consideration paid and in the assumption of risk after closing. buyers more flexible in accepting more seller-friendly terms. M anaging partner of CMS Cameron McKenna in Prague Helen Rodwell has been based in the Czech Republic since 1999. As a financial services/ mergers & acquisitions lawyer, she has advised clients on their investments through the highs and lows of the market. We spoke with her about current trends in M&A transactions, Czech market developments and CMS’ Prague office. Kentico awarded for cloud solutions a dv e r t i s i n g 16 Photo: ČTK diversions picture of the week Chocks away for Kašpar Pardubice Airport last week saw a Blériot XI replica aircraft take to the skies for a two-kilometre flight. Pilot Peter Mára re-enacted the exploits of the first Czech aviator Jan Kašpar, who made his first successful flight in the plane on 16 April 1910, and a year later managed to construct his own functional aircraft, the JK. A Blériot XI was used by Frenchman Louis Blériot on 25 July 1909 to make the first flight across the English Channel made in a heavier-than-air aircraft invitations film architecture sales exhibition sculpture Magnum Photo’s Erich Lessing VI. Festival of Dance Films ModulArch 2015 pushes the envelope Cornucopia of exhibits at Antique fair Restart with Čestmír Suška at Pilsen 2015 The Austrian Cultural Forum in Prague is presenting a crosssection of assorted works of Erich Lessing – the doyen of Austrian photography who is associated with the Magnum Photos Agency – who on 13 July will celebrate his 92nd birthday. The event will be open at the forum (18 Jungmannovo náměstí) from 23 April to 31 July. Free entry. The festival, the only one of its kind in the Czech Republic, is entering its sixth year. Festivalgoers who head for Prague’s Cinema Lucerna can see what is a unique collection of dozens of dance for camera films and dance documentaries from around the world – from several minutes long to feature-length. Pencil 23-25 April in your diary. This festival of modular architecture, running from 23-25 April in Brno, attempts to closely explore the possibilities that present themselves to this design genre in the public environment. A full-day interdisciplinary conference will take place on the 23rd in cooperation with Brno’s International Building Fair. The main festival star will be Chilean architect Sebastian Irarrazaval. The traditional spring antiques fair, appositely named Antique, takes place from 23- 26 April at New Town Hall in Prague. Displays of paintings, Meissen hard-paste porcelain, Art Nouveau glass, weapons and jewellery are among those that await visitors. Exhibitors will also draw the crowds with rarities from distant corners of the Earth, such as a skull from Papua New Guinea. The latest works of sculptor Čestmír Suška will be presented at one of the three year-long exhibitions that form part of Pilsen 2015 – European Capital of Culture in a new creative zone dubbed DEPO2015 at 14 Presslova street. The Suška exhibition, named Restart (it reminds the visitor to never lose hope, there’s always a chance to start again!), opens on 25 April. Photos: Erich Lessing, archive E15 weekly photography
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