Invitation to join us for ...
Temporary Studio
@ Romanian DesignWeek 2015
18-24 May 2015
Hanul Gabroveni
Bucharest
Romania
‘The best way to predict
the future is to design it’
~R.B. Fuller
~Albert Einstein
DesignThinkers,
Temporary Studio.
The temporary studio is a spontaneous
design-studio by DesignThinkers Group,
open during the Romanian Design Week
at Hanul Gabroveni, Str. Lipscani nr. 86-88.
We will facilitate creative dialogue between
visitors, designers, experts, artists and all who
want to join us in finding new ideas and
opportunities.
Design has become a broad and collective
We believe that there is a fundamental match
between the Design Thinking approach and the
Romanian attitude and mentality, that
can lead to constructive answers and solutions.
Our action is a call to get cracking, a positive
opposing force in times of crisis, and the
expression of the power and importance of
design in all the areas of society.
process. DesignThinkers Group touches down
in the heart of the Romanian Design Week.
Be-wondered, passionate and cheerful,
we engage the world around us in what we
do. We inspire, challenge, invent and connect.
Temporary Studio
PROGRAM OVERVIEW
Monday 18th
Tuesday 19th
Wednesday 20th
Thursday 21th
Friday 22th
Saturday 23rd
Sunday 24th
Innovation workshop
Innovation workshop
Innovation workshop
Business design
Your design
Social design
Barcamp
10:00-14:00
10:00-14:00
Entrepreneurship
Course
@
Eastwards
Prospectus
Gallery
Social
Entrepreneurship
Course
@
Eastwards
Prospectus
Gallery
Corporate
Challenge
co-creation
Corporate
Challenge
co-creation
Social
Challenge
co-creation
This is us...
Who are you?
“Corporate”
This is us...
Who are you?
“Design research”
This is us...
Who are you?
“Social design”
Open co-creation
session:
“Think like
a Startup”
Open co-creation
session:
“Service Design
Thinking”
Open co-creation
session:
“Service Design
Thinking”
Talk to me about:
"What can Design
do for your
businesses?”
Talk to me about:
"What can Design
do for you?”
Talk to me about:
"What can Design
do for government
and society?”
10
12
14
10:00-17:00
Business
Innovation Course
@
Maastricht School of
Management
16
18
20
Paid workshops at other locations
Open Co-creation
session
@
Biz Innovation
Forum
BARCAMP,
PROTOTYPING,
COWORKING
Playground
Let's design,
build and test a
Coworking Space
for Bucharest!
Free sessions at DesignThinkers Temporary Studion @ Hanul Gabroveni
The program can be subjected to changes.
For updates, details and registration please
go to www.designthinkersTS.com or email
[email protected]
The Facilitators
Daniela Marzavan is Senior Associate DesignThinkers Spain
Daniela lectures “Design Thinking and Human Values” at the HTW Berlin and at
the ELISAVA Barcelona. She researches at the Bauhaus-University Weimar the
phenomena of Design Thinking within organizations. As a DT practitioner, former
entrepreneur and community shaper she advises NGOs, governments and
companies.
Simone Veldema is Senior Associate DesignThinkers and owner of GreenbizStartup
Simone is a strategic designer who works at the front-line of innovation and
sustainability, with focus on economic growth, redesign, cocreation and business model
innovation. She has co-developed a new ‘Design for the Sustainable Future’ method to
enhance business models. She is also involved as initiator or advisor in various start-ups.
The workshop is organized with the help of Beatrijs Overdijkink
Beatrijs is owner of Bucharest based Beatwork, has a Master in Cultural
Science and a background as policy adviser, communicationwith a background as policy
adviser, communication manager and fund-raiser in the public sector in The Netherlands
and UK.
Rares Tatu is a Service Design Intern at DesignThinkers Netherlands
Rares’s keen interest is to explore the possible match between the Romanian mindset
and design thinking. His focus is as much on designing new services as well as
re-designing and revamping existent services to current socio-economical contexts.
DesignThinkers Group
DesignThinkers is one of the leading ‘design driven’ Innovation Agencies helping
organizations around the world making the transition from being strictly product
orientated and sales driven, towards being service orientated and human centered.
We help organizations design Brands, Product Service Systems and Cultures of Trust.
To strengthen their capability to innovate and enable the cocreation of value with all
stakeholders. Find out more @ www.designthinkers.com
Business Innovation Course
@Maastricht School
of Management
Monday 18 May 2015
This training will focus on new business models, innovations and building service ecosystems in
order to create more value for internal and external clients and other stakeholders.
What will you learn?
We will offer you a common level of
understanding of the Design Thinking principles,
key tools & terminology. Our main objective is to
provide you with hands-on tools that you can use
immediately the next day in your working
environment.
The tools we will practice on these dates are:
Stakeholder Mapping
Value Network Mapping
Personas
Customer Journey Mapping.
Participants will work closely together with the trainers in
discussing the following questions:
• How can you successfully apply Design Thinking
in a complex business environment?
• How can you build empathy inside an
organization, use customer feedback, create
insights and translate them into implementable
opportunities?
• What is the value of design and how can you
use it to your personal and organizational
advantage?
• What are the fundamental principles of
innovation and Design Thinking?
• How can you create stakeholder and sponsor
buy-in? How can you successfully implement
innovations?
Who should attend?
This workshop is open to professionals from
any industry who want to learn new approaches to problem solving.You should have some
responsibility for,
and experience with, problem solving
within a company or organization.
Costs:
The fee for the workshop is € 375 for Companies, € 250 for individals (ex VAT).
(Including lunch, drinks & snacks).
For more information please contact:
[email protected]
Entrepreneurship Course
@Eastwards Prospectus
Gallery
Tuesday 19 May 2015
The training will revolve arround the steps that should be made and tools that can be used in
designing a startup business, or revamping an existing model.
What will you learn?
We will offer you a common understanding how
to use design thinking to identify and achieve your
business goals and create new business models.
You will learn how to create revenue-boosting new
products and services using design thinking and
how to improve the customer/user experience to
create more loyal, profitable customers.
Participants will work closely together with the trainers in
discussing the following questions:
• How can you support your clients with their job
to be done?
• How to quickly leverage new technologies and
services into a ‘lean’, strong and more profitable
business?
• What is the value of design and how can you use
it to your personal and organizational advantage?
• How can you create stakeholder buy-in? How
can you successfully implement innovations?
• How to use design thinking to create a better
customer experience and more fit products and
services.
Who should attend?
This workshop is open to all entrepreneurs
from any industry who wish to learn new
approaches to doing business.
Costs:
The fee for the workshop is € 150 (ex VAT).
For more information please contact:
[email protected]
Social
Entrepreneurship Course
@Eastwards Prospectus
Gallery
Wednesday 20 May 2015
The focus this day will be on co-creation, human centeredness and how to create an innovative
mindset based on value and impact creation.
What will you learn?
Participants will get the opportunity to learn
Design Thinking, practice the process and to work
with others on how they are bringing it back to
their work places. There will be a specific focus on
facilitating collaborations in complex problems,
working on emergent processes, designing
solutions with stakeholders and developing skills in
empathy and human-centred design.
Participants will work closely together with the trainers in
discussing the following questions:
• How can you successfully apply Design Thinking
in a complex problem solving approach
• How to design solutions with a deepening sense
of empathy and a human centred approach
• How to implement Design Thinking in the
questions we ask and explore
• How to create valuable solutions with an impact
• How to design in a reflecting process for
constant changes such as policy.
• How to test assumptions in an iterative process
Who should attend?
Individuals working and collaborating to make a
difference. Participants from a diverse
background who want to learn the
methodologies, mindset and process of iteration,
prototyping, empathy and problem-framing of
Design Thinking.
Costs:
The fee for the workshop is € 100 (ex VAT).
For more information please contact:
[email protected]
Special guests that come to meet you:
Marieke van Dijk
Marieke works at the intersection of Design, Internet Research and Innovation using
Design Thinking as a creative process for problem solving. She worked on a broad
spectrum of strategic assignments, expertise in creating digital strategies for large
organisations, including service eco-systems, digital product innovations, data
storytelling and social innovation.
Dr. Emma Jefferies (DesignThinkers Group UK)
Emma is a Design Researcher and helps design team and companies reflect and
improve their practices as the Design Doctor. With a background in Interaction
Design, her PhD in Design, writing in Design and work with global design companies
Emma explores how design practices develop. Her work is based on a passion for
supporting the development of people in the creative sector and their ideas.
Amir Hoshia (Whiteboard IL)
Amir is managing partner of Whiteboard a business design firm working with
companies and organizations to re-think and re-innovate their value proposition.
Cracking complex business challenges built upon years of multidisciplinary senior
management, Amir develops innovative services and products and focusing on
Innovaton within the Israeli StartUp Context.
Andrea Augusten (design:transfer GER)
Andrea Augsten is Design Researcher and Expert for Future of Design and
Transdisciplinarity. She is co-founder of design:transfer, a research group dealing with
the intersection between academical design research and business.
She teaches Design Theory at different universities in Germany and conducts her PhD
within the Innovation Center of VW. Also she is a Member of TT30 of Club of Rome.
Daniela Peukert (design:transfer GER)
Daniela Peukert is product designer, desig researcher and author. She is co-founder of
design:transfer, a research group which observse, analyzes and reframes the changing
role of design research as a transdiciplinary science. Her work focuses on health,
demographic change and mobility. She conducts her PhD at the Leuphana University
on the role of design in transdisciplinary research.
Henriette Waal (Dutch Design Award nominee)
Henriëtte is an artist/designer in Amsterdam. She completed her education at the
Design Academy Eindhoven in the department 'Man and Public Space.' She explores
processes of change, customs, social patterns and local relations within the context of
the public domain. Along with physical design scenarios and interventions, strong
analysis is vital in her practice in addition to making texts, images and films.
This is us...
Who are you ?