First Rate Performance Conference
Hotel del Coronado – San Diego
March 30-31, 2015
“Caddy Shackin’ Slouch Style”
Monday, March 30, 2015
Time
8:00 – 8:40
Breakfast – Spreckles Complex
8:45 – 9:10
Welcome Conference Commencement/First Rate Vision Session – Rollinghills Resort Ballroom
Kicking off our conference with our President’s address to let you know about the state of First Rate –
highlights of 2014, improvements made, and things to look forward to. Craig will bring you up to date on our
company’s health and overall strategy.
9:15 – 10:10
Presenter: First Rate President Craig Wietz
Your Future, Our Future...Success Together - Rollinghills Resort Ballroom
Come hear about how the needs of the investment world are changing and how as a company we are
changing and advancing our solutions and services to come alongside our clients in support of the changing
wealth management landscape.
10:15 – 11:00
Presenter Panel: Rob Bethmann, Sabine Adams, Osato Agboaye, Angie Purcell - User Group Member
First Rate University – Rollinghills Resort Ballroom
ARKON – The Greens Room
Come learn about our learning module system
(LMS), the newest endeavor of First Rate University.
Learn how LMS is redefining the way training is being
provided for our clients.
Presenter: Ann Lane, First Rate
11:05– 11:50
All wealth management tools are not alike! Come
hear how First Rate’s ARKON is a leg above other
CRM’s with our focus on providing a fully integrated
tool that integrates all aspects of streamlines
managing your clients’ wealth.
Presenter: Patrick Flaherty, First Rate
Client Reporting Preferences in a Goal-based, Digital World – Rollinghills Resort Ballroom
In this session, attendees will discover insights from recent CEB research highlighting how clients prefer to
interact with their wealth management firms. Advice and digital interaction preferences, specific
applications to client reporting, and firm approaches to these issues will also be explored.
12:00 – 1:00
1:15 – 2:15
Presenter: Darrin Courtney, Research Director, CEB Tower Group
Lunch – Vista Walk
Core Values Impact on Your Corporate Culture – Rollinghills Resort Ballroom
Core Values are the building blocks of organizational culture. Just the process of identifying your Core
Values can be an excellent vehicle for improving organizational culture. A company’s Core Values provide a
common language to address issues in a non-threatening way and guide decisions and emphasize what is
important as the firm continues to change, grow and improve. Core Values improve business performance
and are a 'Behavioral Compass’. This is an interactive session to identify your Core Values and assimilate
them into your day to day strategy.
Guest Speaker: Colleen Affeldt, Director-Organizational Development with Robertson, Griege & Thoele
2:20 – 3:05
Goals Based Reporting – Rollinghills Resort Ballroom
Hear more about the importance of incorporating
Goals Based Reporting in your investor
relationships…at all points in your client’s financial
planning lifecycle. Participate in open discussion
about what investment messages you want to
support with Goals Based Reporting.
3:10 – 3:55
Presenter: Kate Baird, First Rate
The Watch Dog and the New Dog
(Management Dashboard and Advisor
Express) – Rollinghills Resort Ballroom
Stop by and hear how First Rate’s management
dashboard simplifies and improves investment
oversight. And get a sneak preview of our new
Advisor Express. It’s got a fresh look, and plenty of
new features!
Presenter: Christian Jaeger and Deb Repak, First Rate
Client Round Table and Topic Discussion The Sand Wedge
Topic: Integration Nation – portals and tools of data
integration
Question: How are you using your technology?
Facilitator: Shawn Gillespie, First Rate
Client Round Table and Topic Discussion The Sand Wedge
Topic: Reporting Focus
Attribution and Data Aggregation
(sources of returns)
OnPoint
Goal Based Reporting
Client Reporting
GIPS and Performance Composites
Mobile and Client Access to Data
Question: What do you like and what do you
need?
Facilitator: Jud M Stone, First Rate
4:00 – 5:00
A Radical Departure from the Norm: Viewing Risk through the Eyes of Clients and Fiduciaries
– Rollinghills Resort Ballroom
The traditional view of risk is through the eyes of mutual fund managers whose goal is to market their
products in a competitive environment. As a result, everything is presented through standardized statistics
for a “level playing field” where the focus of both risk and performance is on making fund manager “look
good” as they “tell their story.” But what about the clients who are the owners of these assets? What does
risk mean to them? Are we giving them the information they need to evaluate the risks that matter to them?
And what about the investment committee members, trustees and board members who have responsibility
for the client’s overall investment program? What are the risks that keep them up at night? Can we help
them be better fiduciaries, while helping clients be better investment consumers by looking at risk from the
client’s perspective. Find out how in this compelling and innovative presentation by a handsome and welltailored thought leader. He’s also a heck of a nice guy! (And so humble…)
6:00 – 9:00
Guest Speaker : Steve Campisi, US Trust
Eat, Drink and Be Murray Party! – Sun Deck
Playing a round of golf at The Rollinghills Resort isn’t just confined to the golf course! Come tee off for a
“hole” lot of fun, no golf spikes required. The food and beverage cart will be full and dancing will be required
on the Hotel del Coronado’s sundeck!
First Rate Performance Conference
Hotel del Coronado – San Diego
March 30-31, 2015
“Caddy Shacking’ Slouch Style”
Tuesday, March 31, 2015
Date & Time
All Attendees
Track I
8:00 – 8:45
Breakfast – Spreckles Complex
9:00 – 10:00
Think Global, Invest Local – Michael Tyler, Vice President - Eastern Bank
Most of our clients are American citizens with economic lives entirely denominated in U.S. dollars.
Why should they care about issues beyond our shores? This presentation will focus on the financial
impact that events and markets overseas have on us at home. How can investment managers
translate global concerns into local portfolios? How can we communicate the need for a global
approach? And how can we measure whether we’re doing a good job of it?
10:15 – 11:00
11:05 – 11:50
Guest Speaker: Michael Tyler, Vice President – Eastern Bank
Performance through Experience:
Sticky Conversations – Rollinghills Resort Room
Strategic Guidance to Help You Be
Successful - The Rollinghills Resort Ballroom
Learn to use digital media to engage your clients
and prospects in dialogues that create significant
value and make your firm stand out in the crowd.
This panel discussion will help attendees
understand how to use performance to provide
Demographic and survey analysis
updates, how to offer guidance from first hand
providing insights of High-net worth
industry experience, and how to change the face
individuals use of digital media
of client relationships. Primarily focusing on
Overview of various digital mediums
providing performance for managed accounts
used to engage clients and prospects
and UMAs, this panel will strategically speak
Discussion of compliance requirements
about their experiences and what their
related to digital media
objectives, related to performance reporting,
Suggested strategy for creating “sticky
would be if implementing today.
conversations” with clients and
prospects
Presenter: Jud M. Stone, First Rate
Automating Your Firms Cash Flow
with Fee Manager –
Organizations are always in search of ways
toincrease back office efficiency and access
management analytics. If you are one of those
organizations First Rate’s Fee Manager could end
that search. It does so much more than handle
your firm’s complex fee calculations. It can
improve back office efficiency and overall
profitability, provides management analytics,
generates invoices and much more. Too good to
be true? Come see for yourself.
Presenter: Bo McWilliams, First Rate
12:00 – 1:00
1:30 – 5:30
6:00 – 8:00
Lunch – Vista Walk
Client Activity
From Grapes to Hops
(starting at 2:30 p.m.)
San Diego Zoo (starting at 2:30 p.m.)
Guest Speaker: Jeff Clark, Principal - OrangeAxis
Investment Staffing and Workload
Benchmarking – How do you compare? –
The Sand Wedge
How does a Trust investment department get
measured? How should you get measured?
How do you compare to peers - true
peers? We will present statistics from our
TRUSTCOMPARE®, PRICECOMPARE™ and
COMPCOMPARE™ services which derive data
from subscribers from around the country. We
will discuss productivity, staffing models, pricing
and compensation in the Trust Investment world.
Guest Speaker: E. Loyd Pohl, CEO Pohl Consulting
and Training, Inc.
Client User Group Meeting – The Green
Room
*Closed group session First Rate’s user group
advisory members.
Facilitator: Angie Purcell
Conference Conclusion and Small Group Dinner
*Dinner is Optional