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2014
Sponsorship Details
2015
presented by
FORTIFIED COLLABORATIONS
Intro
The Second Annual Fort Collins Beer Week (FCBW) will take place
June 20-27, 2015. This “un-festival” is a community-wide event that will
infuse a celebration of craftsmanship into the city’s restaurants, breweries and businesses, invigorating the local economy and capturing the
spirit of independence and innovation inherent in our local craft-brewing
industry. It’s a week packed with over 100 events, organized and hosted
by over 40 restaurants, bars, breweries and businesses.
The primary goal of Fort Collins Beer Week is to foster the relationship
and connection between the community and our local brewers. Through
education, entertainment, great food and great beer, we hope to create
a memorable experience for members of our community and visitors
alike and promote and celebrate not only the brewers, but this great city
where we live.
World Class City, World Class Beer is our slogan. Our message is
to enjoy craft beer responsibly and appreciate those who made it. Our
method is to be inclusive and creative, actively supporting people who
make a living doing what they love.
SPONSORSHIP QUERIES
Kristina Cash
[email protected]
970.217.8786
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Sponsorship Details
Fort Collins Beer Week sponsors have the unprecedented opportunity to reach a large regional
and national audience for an entire week, through multiple outlets.
We’ve developed several levels of sponsorship in order to engage as many businesses, nonprofits
and organizations as possible. All funds raised through sponsorship go directly to fund Fort Collins
Beer Week production and marketing expenses.
Public relations for the event will be national in scope. Through our connections with the Brewers
Association, the Colorado Brewers Guild, Colorado Tourism Office and Visit Fort Collins, we’ll extend
our promotional reach beyond the region and the state, targeting newspapers, magazines, regional
radio and television, industry blogs and social media.
FCBW WEBSITE
The mobile-friendly website is the main
source for daily events taking place
throughout the week. All details and info
are housed here.
TRADITIONAL MEDIA
Fortified will access our various national and regional media outlets in print, online, radio and TV to
promote FCBW events, sponsors and collaborations.
SOCIAL MEDIA
FCBW will be present on a variety of social media. We will send out email blasts leading up to FCBW
and throughout to promote FCBW events and sponsors.
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M arketing Collater al
OFFICIAL GUIDE
We’ve partnered with Rocky Mountain
Publishing to produce the official FCBW
publication. Packed with short, engaging
articles, listings of events and venues, photos,
graphics and bits of fun, this publication
provides an ideal promotional vehicle for
advertisers and sponsors
SIGNATURE EVENTS
Branded promotional items, sponsor
The brew in front of you
4. Yeast
Five clues to deciphering craft beer styles
Andy Sparhawk
IT IS EASY TO SEE why newcomers
might feel lost when looking at a beer
menu. Wheat, weizen and wit—each
are different styles with specific histories
and characteristics, but all are fairly similar in composition. It can be confusing!
Here are five clues that will help you
decipher what a beer might taste like.
1. Region of origin
A beer style’s region of origin goes a long
way in providing clues to what the beer
might taste like. The classic beer styles
were developed over hundreds of years
and were greatly impacted by regional
and environmental variables like geography, climate and water chemistry. There
are exceptions, but these geographic
terms offer clues about a beer’s character.
Origin Clues:
• German-style | lager with complex
malt character and floral hops
• Belgian-style | fruity, spicy ales or
sour beers
• English-style | pale ales, porters and
stouts with earthy hop character
• American-style | hop-forward beers
with flavors of pine, citrus and resin
• Belgo-American | fruity and spicy
Belgian yeast flavor with
American-style hop character
2. Color
Classic beer styles include a fair number of beers named after their color,
and you can often make a good guess
of a beer’s malt flavor just by knowing
its name and seeing it in a glass.
Color clues
• Light/Pale | Flavors: grainy, breadlike | Styles: blonde ale, helles,
Belgian-style
• Amber | Flavors: toasty, bread crust
| Styles: amber ale, amber lager
• Brown | Flavors: toast, roasted
nuts, chocolate | Styles: brown ale,
Marzen, dopplebock
• Black | Flavors: burnt toast, dark
chocolate, coffee, espresso | Styles:
dry stout, robust porter, American
black ale
3. Special ingredients
Special ingredients range in intensity,
but there is usually an expectation that
the brewer will aim to strike a balance.
Common Special Ingredients:
• Chocolate
• Coffee
• Fruit | raspberries, strawberries,
peaches, cherries, etc.
• Herb and Spices | cinnamon, ginger,
cardamom, heather, etc.
16 | BEER WEEK 2014
Today’s brewers are using nontraditional
yeasts, blending different types of yeast
and using traditional yeast in untraditional
ways. It’s not quite as cut and dry as ale
and lager, but some generalities do exist.
Ales: Ales ferment at warmer temperatures and often present more
yeast-derived flavors (fruity, sometimes
spicy). You can anticipate that yeast flavors provide at least some of the flavor.
Lagers: Lagers ferment at cooler
temperatures and create a much “cleaner” beer, allowing you to taste the malt
and hops more explicitly.
5. Vessel/ Vintage/ Volume
Vessel: Beer that has been aged can pick
up the flavors of the vessel. Barrels are
one of the most common aging vessels.
From a new barrel, the beer can present
flavors of the wood itself, usually oak.
If the barrel had been used for another
beverage (wine or spirits), some residual
flavors from those may be present as well.
Vintage: A vintage denotes the year
a beer was produced. While in most cases beer should be enjoyed fresh, certain
styles can develop positively when aged.
Volume: “These go to 11.”
Volume usually denotes either
flavor or strength. Words like “strong,”
“sour” and “session” act as clues to what
you might experience.
Adapted with permission from CraftBeer.com/
Brewers Association. All Rights Reserved.
BEER WEEK 2014
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recognition, banner placement
DIGITAL MEDIA
Website, mobile app, email marketing,
Facebook, Twitter and other social
media
2014 Gueidrye Bto Fort Collins Beer Week
- B rew
ingo & Brewer
y Map Inside -
PRINT ADVERTISING
Newspaper and magazine ads,
posters, banners, brochure, etc.
MERCHANDISE
Posters, flyers, t-shirts, coasters,
and glassware
MEDIA/PUBLICATIONS
Official FCBW Guide, Fort Collins Beer
Week “Un-festival” Map, State of the
Industry Forum Program
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Signatu re E vents
BREWERS OLYMPICS
SATURDAY, JUNE 20, 1-5pm
2014
FCBW will include the Fourth Annual Brewers
Olympics hosted by Go West T-Shirt Company to benefit Save the Poudre. This is a fun event that brings all
Fort Collins breweries and the public together in
T COLLIN
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friendly competition for a good cause.
2014
NEW IN 2015:
FOCO SCAVENGER HUNT
Throughout the week at locations all over
town. Solve clues and snap pictures at various locations for chances to win beer and FCBW swag.
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2 0 1 4 M edia R ep ort
Fort Collins Beer Week 2014 received significant media coverage in advance of and during the
event. Here’s a quick breakdown:
Coloradoan
Advertising: Sponsorships provided 2 full-page ads, 1 half-page ad, and 2 quarter-page ads
Editorial: Full front-page story on May 10 and follow-up calendar listings
Great photo coverage of the Brewers Olympics online
Townsquare Media
90 spots on 2 stations; ticket giveaways, prominent website placement
KUNC
50 spots; inclusion in station newsletter to 10,000 members
KRFC
20 spots; ticket giveaways; on-air interview with Kristina and Helen; guest appearance on Bikes and
Beer; Bikes and Beer broadcast from the Brewers Olympics
Downtown Business Association (DBA)
Listing on events calendar; email blast to members, Facebook posts and DBA website ad.
Brewers Association (BA)
Promotion on website; blast to all members
Craft Brewers Guild (CBA)
Promotion on website; blast to CBG membership and media contacts
Other
Listings on regional events calendars; push to regional craft-beer blogs
In addition, nearly 6,000 copies of the Guide to Fort Collins Beer Week were picked up at
various locations all over Northern Colorado.
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Sponsorship Opportunities
We invite your business or organization to join us as sponsor of Fort Collins Beer Week, a weeklong event that promises to
be on par with similar events celebrated in New York City, San Francisco and Portland.
Sponsoring Fort Collins Beer Week makes a strong statement to the local and national craft beer community that you support the pioneering spirit, creativity, and quality of craft beer. Your brand will be aligned with these values for the thousands
of people that will engage with Fort Collins Beer Week.
Sponsorship will fund all production, marketing, design, and promotional costs. Our sponsors will make Fort Collins Beer
Week possible.
Co-Presenting
SPONSOR
$5,000
Official
SPONSOR
$2,500
Industry
SPONSOR
$1,000
Supporting
Venue
SPONSOR
$500
SPONSOR
$250
Logo with listing in
official printed guide
No Ad
Listing only
Print Media:
Ad with listing in official printed guide
Full-page Ad
Half-page Ad
Quarter-page Ad
Mention in all advertising
Mention in all press releases
Electronic Media:
Standard event listings
Featured event listings UNLIMITED
Limited to 10
Limited to 7
Limited to 3
Limited to 3
Limited to 1
Digital Marketing:
Logo linked on website
Logo linked in sponsor directory
Logo on app
Mentions in email blasts
Social Media:
Event-branded Tweets
Limited to 1
Mention in dedicated Facebook posts
Limited to 1
1 Sponsor-themed
General FB post
Event Presence:
Logo on posters distributed
to event venues
Logo on t-shirts
Logo on glassware
Logo on other printed Logo placement
materials (as appropriate) on Signage
FUN!
Interchangeable VIP Passes for all Signature Events
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Sponsorship Deadline
2015 SPONSORSHIP PARTICIPATION DEADLINE IS
FRIDAY MAY 1ST, 2015
Thank you to OUR 2014 FORT COLLINS BEER WEEK sponsors!
Partner / Co-Presenting
Official Sponsor
Industry Sponsor
Supporting Sponsor
Venue Sponsor
• Fish Restaurant and Market
• Domenic’s Bistro & Wine bar
• V incent Heavenly
Pizza Pies & Pasta
• Farmers Bank
• PinBall Jones
• The Forge Publick House
• Tap n Handle
• Town Pump
• Signs By Tomorrow
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