2 0 1 5 M E D I A PA C K THE BRAND FOR ENGINEERING DESIGN www.eurekamagazine.co.uk October 2013 In this issue: Sensors, Test & Measurement • Materials • Design Software • Bearings & Linear Systems November 2013 www.eurekamagazine.co.uk In this issue: Sensors, Test & Measurement • Rapid Prototyping • Motors • Fastening & Adhesives December 2013 www.eurekamagazine.co.uk In this issue: Sensors, Test & Measurement • Drives, Controls & Automation • Design Software The best of both worlds In this issue: Rapid Prototyping • Sensors, Test & Measurement • Power Transmission • Materials Building foundations Almost human Bridging the gap between helicopters and fixed-wing aircraft January 2014 www.eurekamagazine.co.uk UK company forges ahead in interactive robotics Getting to grips with offshore wind turbines Out of this world Facing the design challenges of a mission to Mars www.eurekamagazine.co.uk February 2014 In this issue: Motors • Design Software • Fastening & Adhesives • Materials • Aerospace March 2014 www.eurekamagazine.co.uk In this issue: Rapid Prototyping • Sensors, Test & Measurement • Drives, Controls & Automation From track to traffic “An end to disability” Can technology transfer drive automotive evolution? April 2014 www.eurekamagazine.co.uk In this issue: Rapid Prototyping • Sensors, Test & Measurement • Design Software • Medical Evolution or revolution? Why getting the right type of innovation is vital May 2014 www.eurekamagazine.co.uk In this issue: Rapid Prototyping • Sensors, Test & Measurement • Oil & Gas Sector Report Designing Porton Man Under the skin of the UK’s new chemical warfare defence technology How biomechatronic prosthetics are changing the face of medicine www.eurekamagazine.co.uk June 2014 In this issue: Design Software • Sensors, Test & Measurement • Drives, Controls & Automation July 2014 www.eurekamagazine.co.uk In this issue: Bearings & Linear Systems • Sensors, Test & Measurement • Defence Special Report August 2014 www.eurekamagazine.co.uk In this issue: Motors • Design Software • Fastening & Adhesives • Automotive Special Report www.eurekamagazine.co.uk September 2014 In this issue: Drives, Controls & Automation • Sensors, Test & Measurement • Rapid Prototyping Mind the gaps How human factors engineering mitigates the ‘Swiss Cheese Effect’ Engineering victory Powering the future Paying tribute to the innovation behind D-Day Designing tomorrow’s aircraft engines www.eurekamagazine.co.uk October 2014 In this issue: Materials • Design Software • Sensors, Test & Measurement • Bearings & Linear Systems www.eurekamagazine.co.uk November 2014 In this issue: Smart Materials • Rapid Prototyping • Motors • Power Transmission • Fasteners Building a driverless future The next step in autonomous vehicles www.eurekamagazine.co.uk December 2014 In this issue: Materials • Design Software • Sensors, Test & Measurement • Drives & Controls Gridlock on the network The hi-tech toy story Keeping up with chargeable devices, electric vehicles and renewable energy How ‘connected play’ can help inspire and skill the next generation of engineers Doing it better Grand Prix winner at this year’s BEEAs adds inspiration to excellence ALSO IN THIS ISSUE: Engineering Design Show 2014 Preview www.eurekamagazine.co.uk January 2015 In this issue: Additive manufacturing • Prototyping • Oil & Gas exploration • Linear Motors Can engineers take the weight of BIG DATA? COMMENT You’ve found it! – The perfect marketing partner When Archimedes leapt from his bath all those years ago, he didn’t have the complexities of a modern marketing campaign to contend with. Budgets have shrunk, while the pressure to reach the right audience has grown – and that’s before you have to identify the correct marketing format in which to deliver your message! You are looking for: 1. The right brand 2. The right audience 3. The right opportunities 1. For over 30 years, Eureka has been synonymous with engineering innovation and technology transfer, constantly evolving to suit the times and to delivers its readers and advertisers a market-leading brand that doesn’t just begin and end with a paper product. 2. Eureka has a proven, targeted and intensively-researched audience of design engineers and, as our reader survey demonstrates, they are purchasers with the budget, the authority and the desire to spend. What is more, it demonstrates that Eureka influences where they spend. 3. Eureka has moved from solely being a print publication to being the ‘must-use’ promotional brand for anyone trying to reach engineering design decision makers. With its extensive data services, monthly magazine, content rich website, weekly e-zines and range of live events, Eureka can provide a campaign format to suit your marketing ambitions. I am confident that, as you read through this media pack, you will see the benefits that you gain as an advertiser. Eureka‘s strong mix of channels allows you to reach a proven audience of your target customers – design engineers with money to spend and the authority to spend it. We look forward to working with you. Best wishes. Ed Tranter, Publisher www.eurekamagazine.co.uk EDITORIAL Market leading content Every issue of Eureka has a mix of regular sections. Eureka provides design engineers with a practical, applicable information resource in an exciting and compelling format. The information below is by no means an exhaustive list of Eureka’s editorial activity, but it gives a good cross section of the high-value content that readers receive in every issue. Regular sections Technical Editor Justin Cunningham [email protected] Web Editor Laura Hopperton [email protected] Solid and unspectacular? Group Editor Graham Pitcher [email protected] Art Editor Martin Cherry Technical Illustrator Phil Holmes Advertising Sales 01322 221144 Sales Director Luke Webster [email protected] Sales Manager James Slade [email protected] Deputy Sales Manager Simon Bonell [email protected] Production Manager Heather Upton [email protected] Circulation Manager Chris Jones [email protected] Publisher Ed Tranter [email protected] Tim Fryer, Editor ([email protected]) What will 2015 bring? Firstly it does appear that the days of boom and bust are Origination CC Media Group Printed in UK by Pensord Press Ltd ©2015 Findlay Media Ltd Published by Findlay Media, Hawley Mill, Hawley Road, Dartford, Kent, DA2 7TJ Tel: 01322 221144 www.eurekamagazine.co.uk our doorsteps, the recovery continues to be a laboured and nervous process. particular innovation or recent development O across the industry. and three percent, therefore represent a relatively healthy position. Growth in the economy is critical at the moment. The deficit appears to be the political battleground in the lengthy run-un to the next election. While both main parties claim to be ‘ring-fencing’ certain budgets, like the NHS, pensions and foreign aid, and neither willing to admit that budgets will consequently have to be cut, for example, on education or policing, it is not clear where the News and analysis – Giving the story and cuts can come from. for a government investment in engineering, but contrary to common perceptions it does appear that both main political parties appreciate the benefits of growing the industrial sector as a facet in cutting the deficit. Funding through EPSRC and Innovate UK (the TSB in old money) is genuinely outlining its significance to design engineers. building areas of excellence in the UK in science, technology and engineering. Most importantly in the short term is continuity. And while the Labour government launched the idea of the Catapult centres, for example, it was the Coalition that gave it life and has pledged to grow it. The Labour Party remains committed to growth as the answer to all evils. Political change probably won’t happen in May this year, but even if it does then I doubt, for the reason above, if it will impact greatly on these Technology briefs – These are practical investments in technology. Which is why, for what it is worth, I predict 2015 will be a solid if unspectacular year for the engineering sector – and I think most of us would settle for that. But, as ever, there will always be room for true innovation to shine through and we look forward to sharing some of that Findlay Media is a member of the Periodical Publishers’ Association www.eurekamagazine.co.uk Driverless and autonomous vehicles are almost surprising as all around the world, including for our biggest trading partners on It might therefore be an appropriate time to be worried if you were looking SSN-0261-2097 (Print) ISSN 2049-2324 (Online) Eureka (incorporating Engineering Materials and Design and Design News) is free to individuals who fulfil the publisher’s criteria. Annual subscriptions are £81 UK (£118 overseas or £153 airmail). If you change jobs or your company moves to a new location, please contact [email protected] to continue receiving your free copy of Eureka. Comment – The editor’s overview of a over as, try as we might, we cannot create the ‘boom’ anymore. This is not British forecast annual growth rates for the next few years, of between two with you through these pages in 2015. Happy New Year. January 2015 5 COVER STORY: AUTONOMOUS VEHICLES design tips and useful innovations for design Transport Systems Catapult, with the initial impetus having come from the Automotive Council and Cambridge University's John Miles, who began the initial work with Milton Keynes council to develop a project that could see up to 200 of these vehicles moving people around the city. Before making such a massive investment, however, Milton Keynes Council was understandably keen to look at the economic case for the pods, the viability of the technology and how the pods would interact with people – and vice versa. The TSC was therefore approached to oversee the LUTZ Pathfinder programme's test phase, which will see three autonomous pods trialled on the pavements of Milton Keynes. During the test period, all of the vehicles will be manned by a trained operative who will be able to take immediate control of the pod if necessary. The pods will be equipped with technology provided by Oxford University's Mobile Robotics Group and Fulton recently showed a video of the technology in action during a "test drive" of the navigation system around a university quad. Relying on left-side and right-side cameras for its primary data, the technology works by mapping out the environment in which it will operate so that subsequent journeys can be compared against a known ‘norm’ Of course, there is a vast gulf between the theory and the practice and it doesn’t require much imagination to visualise the huge range of problems potentially posed by the appearance of driverless vehicles on our roads. As part of a demonstration of the real world scenario that awaits the pods once they have been deemed ready for testing in public, the TSC has shown a film shot from a bicycle riding along part of the route where the pods will operate. Challenges identified on just that short bike ride included: the pod here. Paul Fanning takes a look at a UK project that could be on the streets in the next few years. nce purely the preserve of science fiction, the driverless vehicle is increasingly a reality and there can be little doubt that it is coming to a street near you – and sooner than you might imagine. The most high-profile example of an autonomous driverless vehicle is the Google car, which uses a combination of sensors and software combined with highly accurate digital maps to locate itself in the real world. A GPS is used, just like the satellite navigation systems in most cars, to get a rough location of the car, at which point radar, lasers and cameras take over to monitor the world around the car. Google has also announced a project to create driverless transportation ‘pods’ that are designed to operate safely and autonomously without requiring human intervention. They won't have a steering wheel, accelerator pedal, or brake pedal because they don't need them," says Google's self-driving car project director, Chris Urmson, on the firm's blog. But, while Google may be attracting the lion’s share of the headlines, it is by no means the only kid on the autonomous block. There is any number of projects around the world exploring future transport technology. One of these is the UK-based LUTZ (Low-Carbon Urban Transport Zone) Pathfinder Project, which will see electric powered pods used in Milton Keynes next year. Coventry-based RDM Group will make the futuristic LUTZ Pathfinder pods, which will be trialled next year, after being appointed by the Transport Systems Catapult (TSC), which is project managing the enterprise. RDM and TSC are now working together with Oxford University’s Mobile Robotics Group (MRG) to create three electricpowered pods, which are part of the TSC’s Low Carbon Urban Transport Zone (LUTZ) Pathfinder programme which is studying the feasibility of autonomous and on-demand vehicles. The self-driving pods will carry up to two passengers and with a top speed of around 12 kph (7 mph), the pavement-based pods are intended to increase the number of mobility options available to the public, while also reducing congestion and carbon emissions. Once these trials are completed, the pods will be ready for testing in public on the pavements of Milton Keynes. With safety issues of paramount importance throughout the duration of the assessment programme, the three pods will continue to be manned by trained human operators. Transport Systems Catapult programme director Neil Fulton said: “The LUTZ Pathfinder project will redefine how people think of ‘driving’, and therefore fits in perfectly with our mission to promote UK business growth in the field of intelligent mobility. By mid 2017, it is planned that 100 pods that are fully autonomous will be running on pathways alongside people and will use sensors to avoid obstacles. The Milton Keynes-based programme actually pre-dates the Illustration: Phil Holmes COMMENT Editor Tim Fryer [email protected] Building the driverless future An early design concept of how the LUTZ project pods may look 12 August 2014 www.eurekamagazine.co.uk having to know how to safely avoid and overtake pedestrians; to correctly distinguish between genuine obstacles and irrelevant distractions such as empty carrier bags and other types of litter; to be able to navigate road crossings or car parks; and to deal with the potential confusion of things such as heavy shadows on sunny days, or the quick change of lighting conditions when driving through an underpass. Says Fulton: "There's a distinct difference between our programme and some of the other autonomous vehicle projects, which are mainly road-based. I would say that taking the vehicles off the road and onto pavements actually intensifies the challenge, because of the increased interaction you have with people and obstacles," "So, on the one hand, you can see the technological challenges that we're facing, but there are many other challenges to consider on top of that, such as the regulation and law changes that will be required to get autonomous vehicles onto the market. There is also the question of liability insurance in terms of who takes responsibility for these vehicles Google’s self-driving car www.eurekamagazine.co.uk August 2014 13 engineers to apply to their current or future DRIVES & CONTROLS: MARINE projects. Technology features – These one or two Silent running The Royal Navy’s future anti-submarine vessel relies largely on a technology that has helped make factories around the world more efficient. So how do you navalise a variable speed drive for a modern warship? Justin Cunningham investigates. The CODLOG power plant configuration will have a much greater efficiency than the COGAG configuration used by similar vessels around the world page features run throughout the magazine, electricity produced by up to four diesel generators. The motors receive their electricity from a combination of VSDs. A VSD is basically a frequency converter that controls the frequency it sends to the propulsion motor. We need to do this since the diesel generators run at a constant ‘mains’ frequency (60Hz), which is fine for covering innovation and giving practical the normal equipment on the ship - like the pumps, as their electric motors only need to work at one speed. But, to control the speed of the ship through the water we need to be able to vary the shaft speed, so we obviously need to be able to application tips on subjects such as design change the frequency we give to the propulsion motor. “There are all sorts of ways of doing that, the Type 23 that this is replacing does it by using direct DC voltage to give us variable speed control, but the modern way of doing it is to modify the fixed AC supply waveform software, advanced materials, sensors, motion control & automation and more. NEWS www.eurekamagazine.co.uk to one of a different frequency for the motor, he Royal Navy’s latest large procurement T efficiency, as well as near total silence – lines via a splitting gearbox, in combination project, the Type 26 anti-submarine frigate, is proceeding well with many of the though not all at the same time. The Type 26 is slightly larger than the Type with four diesel generators. These will produce electricity and in turn power prime contractors being announced. One of the most fundamental is its propulsion 23 Frigate it is replacing, with a basic displacement of around 6500 tonnes. It is General Electric motors to drive the ships propellers at lower speeds and for near The gas turbines and the diesel generators will both use the same single onboard fuel – the NATO designated Dieso. might well be an efficient and effective way via an initial conversion to a direct current. This is done by a technique called Pulse of producing power and shifting the Type 26 to its top speed in excess of 28knots (32mph Width Modulation (PWM). We’re already well in to the design phase for the motors and While still broadly considered a distillate light / 52kph), but when it needs to remain quiet and locate enemy submarines, its diesel generators kick in to enable near silent converters, with the motors being designed system that has been awarded to General also slightly longer at 150m, and due to its silent operation. fuel, it is slightly heavier than the diesel most of us are used to at service station pumps. Electric’s Power Conversion’s naval business. There are many challenges in providing varied multi-mission role the range of the Type 26 was one of the key drivers during its “When we are running in stealth mode the propellers do not run on batteries,” said However, it also has a much higher flash point, an obvious advantage for a ship likely running. One of the key technologies enabling this propulsion system is its use of propulsion on modern marine vessels, not least is one that fundamentally comes under design, some 7000 nautical miles. For this reason the ship uses a fairly well Paul English, marine business leader for GE Power Conversion. “The diesel generators to see combat during its service life. Variable Speed Drive (VSD) technology. speed control of the propeller. For higher speeds, the ship uses the gas turbine. “In this mode the gas turbine drives through a splitting gearbox, and then into a second reduction gearbox, which then drives “When the ship is operating quietly the gas turbine and subsequent gearboxes shut down so to eliminate all the mechanical noise from those pieces of equipment,” said “The greater the frequency out, the faster the motor will go,” said English. “Conversely the lower the frequency the slower the motor will go. the shafts and propeller.” However, a gas turbine whirring away English. “The propellers are then turned by the ultra-quiet GE propulsion motors, using “It is based on our standard MV3000 range of marinised drives. We produce the ambit of being a warship. The Type 26’s known ‘hybrid’ configuration in the marine keep running and produce the power to the primary role is searching for submarines, as well as a secondary role as a general support and humanitarian vessel. It means any propulsion system has to offer speed and industry known as combined diesel electric or gas (CODLOG). The reality for the Type 26 is that it will use a single large gas turbine that will directly drive both the ship’s shaft propellers and the rest of the ship. So the noise of these engines is isolated by putting them on acoustic mounts and in an acoustic enclosure to reduce the airborne noise.” New sections at the moment and the VSD technology being based on commercial equipment.” The VSDs are controlled by computer to create variable frequencies that enable the INTERVIEW: ANTHONY FINKELSTEIN Register for the Engineering Design Show at www.engineeringdesignshow.co.uk Millbrook invites companies to join Technology Park Expanded cover stories – Three-page features with a broad appeal across Eureka’s readership. Interviews – A two-page interview with a UK manufacturing growth holds up, but orders weaken – CBI The UK's manufacturers had a mixed month in September, with production continuing to rise steadily but order books deteriorating, according to the CBI's latest Industrial Trends Survey. The survey revealed that output growth remained solid in the last quarter and is expected to strengthen further in the coming three months. But firms saw total order books fall below "normal" levels, and export order books worsened significantly, and are now at their weakest since January 2013. Stocks adequacy fell back below average and inflation expectations remain muted, with manufacturers once again expecting flat output prices over the next three months. Katja Hall, CBI deputy director-general, said: "Against a backdrop of acute political uncertainty at home and abroad, exports orders for UK manufacturers are faltering, which is disappointing. "However, it's encouraging that output growth has remained solid and firms expect production to rise strongly in the next quarter." www.eurekamagazine.co.uk October 2014 Engineering the pipeline Everyone is bemoaning the lack of good engineers coming through the education system. Millbrook has been given planning permission to build a 24,900m2 Technology Park at its Bedfordshire site. The development, it says, will offer R&D companies, start ups and established engineering companies the opportunity to be located on site, creating new jobs within the automotive engineering and technology sectors. “We're delighted that the planning application has been accepted,” said Millbrook's CEO Alex Burns. “The Technology Park will help to enhance the future of automotive engineering with new facilities for research and development, and encourage increased partnership opportunities with world class companies.” www.millbrook.co.uk Other findings include: • 34% of firms saw the volume of output rise in the last three months, and 19% said it fell, giving a balance of +15%. • Expectations are for stronger growth next month with 36% predicting a rise in the volume of output and 9% a decline. That gives a balance of +27%. • 14% of firms said their export order books were above normal and 38% said they were below normal, giving a balance of -24%, against a long-run average of -20%. • Output price inflation expectations remained muted: 8% of firms expect output prices to rise over the next three months and 7% expect them to fall, giving a balance of +1%. • 16% of firms said their present stocks of finished goods were more than adequate, and 6% reported they were less than adequate, giving a rounded balance of +9%. The survey of 488 manufacturers across the UK was carried out between August 20 and September 10. www.cbi.org.uk senior industry figure. 60 Second interview – This sponsorable 7 monthly section is a Q&A-style interview with But if we are to solve this problem rather than apportion blame, says Professor Anthony Finkelstein, we must all work together. Tim Fryer reports. nsurprisingly, as the Dean of the Faculty of Engineering Sciences at University College London (UCL), Professor Anthony Finkelstein has opinions and insights on many topics. Inevitably it is the supply of young trained engineers into the workplace that dominates – the so called ‘pipeline issue’. Clearly demand is currently outstripping supply. Engineering UK predicted the UK needs 87,000 new graduate engineers a year, for the next ten years, to get back on track – and we currently produce 46,000. “This is a broad challenge for education and indeed for society as a whole,” claimed Prof Finkelstein. “The problem is a complex multi factor problem and a whole range of things are tied together. Those things range from societal cultural attitudes towards engineering and technology, and the way that the sciences and mathematics are taught. “I believe that all the elements of engineering – science, mathematics and design – need to be introduced to children in a more exciting and inspirational way. There are big efforts going into making that happen, and the situation is changing very rapidly, but there is a long way to go.” Prof Finkelstein believes the whole issue has been ‘bedevilled’ by people looking for simplistic solutions and magic bullets, while persistently underestimating the size of the challenge. “It requires us to use all the array of tools at our disposal, and it will be necessary to do this over a long period of time,” he stated. “It needs to be a 25 year project, not an 18 month project. It requires us to co-educate parents and children alongside each other. It requires us to address the media - there are a whole range of different things that we need to do. That means that industry, professional institutions, universities, further and vocational educators, school educators, cultural institutions: they all have to work in a unified way and as a partnership.” Currently, he believes, there are too many people in industry sniping at the universities, universities sniping at schools, while vocational education has been pushed to the side. “We have not been working in a coherent way,” he said. However, change is possible and he cites the example of computer sciences. “There was a problem with the way that information technology was being taught in schools,” he said, “with an effect on the supply of U 18 computer scientists and ultimately with an effect on the economy.” A collaboration between professional institutions and the academies (the Royal Society and the Royal Academy of Engineering) along with universities and with industry formed to tackle the problem. “The politicians were very responsive to it and the national curriculum was changed,” he explained. “Now there is much stronger emphasis on computer science, with much more enriching and stimulating curricula, which will deliver a step change in the way that students engage with computing. So there is positive evidence that by working together we can change things for the better.” Prof Finkelstein believes one huge step towards solving the problem would be if young women were as interested in engineering as young men. “It would make British engineering better through diversity,” he said. “It would be a fantastic thing and would give us access to a greater number of talented young people.” Another beneficial component in the mix would be the return of the sandwich course, where students take a year out between year two and three of their course and do a placement in a relevant company. He said: “I think the demise of the sandwich courses was a sad moment, but we are moving back towards that situation with many more work placements and internships. I think that is going to be an almost inevitable end point.” Another notable difference has been in the nature of the schoolleavers who arrive at universities. Prof Finkelstein said: “They come from schools, to us at universities, with better self organisation and self management skills. But they tend to have poorer technical problem solving skills. So the schools are preparing the students differently. It is not better or worse, it is just different. But that difference is a challenge, so we have to start students at a different point when it comes to solving certain sorts of problems.” He concluded: “There is still much design work in the UK and of course the balance between software and hardware in typical systems makes a difference to the shape of their education as well.” ‘All the elements of engineering – science, maths and design – need to be introduced in a more exciting and inspirational way.’ December 2014 www.eurekamagazine.co.uk Professor Anthony Finkelstein Professor Anthony Finkelstein is a Fellow of the Royal Academy of Engineering and a Fellow of the City & Guilds of London Institute. He is a graduate in systems engineering holding a BEng, MSc and PhD. Currently he is Professor of Software Systems Engineering at University College London (UCL) and serves as Dean of the Faculty of Engineering Sciences. Prof Finkelstein has published more than 240 scientific papers and is a Fellow of both the Institution of Engineering and Technology and the British Computer Society. He has provided consultancy advice to a large number of high profile companies and universities and has received the ‘Entrepreneurial Spirit’ award for his work on knowledge transfer to industry. www.eurekamagazine.co.uk December 2014 19 one of our design engineer readers, asking Special supplements how they got into the industry, favourite We understand that, as well as breadth of piece of engineering, current projects and information across engineering design, our more. readers need a deeper insight into specific Company profiles – Giving insight into a areas or particular industry issues. To meet market leading engineering or supplier this need, Eureka will run supplements and company. extended special reports throughout the year. CIRCULATION Precise audience profile The Eureka circulation is fully ABC audited every year and is taken from Findlay Media’s Mastersource database. This database has universal coverage of all manufacturing and design sites within the UK and is continuously updated by our specialist data research team. ABC terms of control: “Eureka is a magazine for engineering designers who directly control or influence the design and specification function for engineering materials and components in specified manufacturing and non manufacturing concerns.” – ABC With its quality content and database of highly relevant potential customers, Eureka is THE publication for design engineers and the companies trying to reach them. Circulation summary Universe of design sites Universe of designers Eureka sites *Eureka copies *ABC average net circulation Jan to Dec 2014 Analysis by job function 12,107 80,645 10,985 16,400 16,968 Industry sector analysis Automotive Aerospace Oil & Gas / Energy Defence Medical Design Consultancies FMCG 21% 15% 17% 14% 10% 6% 3% Job function General Management Design Management Product Design Production & Plant Design Research & Development Engineering Analysis/Drafting Purchasing Copies 8,175 12,556 12,383 4,303 7,422 5,586 2,106 Note – an individual may have multiple job functions (ABC Certified Jan – Dec 2014) Analysis by industry/sector Description OEM Non OEM Non Manufacturing TOTAL Universe of Design Sites 8,739 509 2,859 12,107 Universe of Designers 48,833 2,267 29,545 80,645 Eureka Sites 8,033 461 2,491 10,985 Eureka Copies 11,515 601 4,284 16,400 *ABC Certified Jan – Dec 2014 www.eurekamagazine.co.uk 95% of readers authorise or specify purchases and 93% of readers would choose Eureka if they could only read one engineering design magazine READER SURVEY Purchasing Power The results of Eureka’s 2015 reader survey show that it has a unique audience with the authority to spend, the desire to spend, the budget to spend and they are guided by Eureka in how they spend it. Can you afford to miss out? Authority to spend: Budget to spend: • 95% of readers authorise or specify purchases • 11% of readers have budgets in excess of £1,000,000 • 85% of readers have made purchasing decisions based on information seen within Eureka • 15% of readers have between £250,000 and £1,000,000 • 54% of readers have up to £250,000 Unique audience: Committed audience: • 58% of our audience never read Industrial Technology • 93% of readers would choose Eureka if they could only read one engineering design magazine. • 51% of our audience never read Designs Products & Applications • 79% read over half the publication • 66% of our audience never read Design Solutions • 42% retain each issue for archive purposes • 100% find it relevant for their daily job Areas of spend in the next 12 months: 3D Printing 32% Hydraulics 20% Adhesives 62% Linear Systems 19% Batteries 33% Materials, Composites 39% Bearings 47% Materials, Metals 78% Controllers 24% Materials, Plastics 65% Couplings 28% Motors 35% Design Software, 2D CAD 13% Pneumatics 23% Design Software, 3D CAD 34% Power Transmission: Chains/Gears 20% Design Software, Advanced (e.g. FEA) 19% Prototyping Technologies 36% Drives 27% Sensors 53% Enclosures 41% Springs 48% Fasteners 70% Source: 350 respondents - Benchmark Research Survey, April 2015 www.eurekamagazine.co.uk EVENTS British Engineering Excellence Awards central London on 29th October. Judged independently by a panel of senior Now in their seventh year, the British Engineering industry executives, plus leaders of industry Excellence Awards reward innovation in both the bodies and associations, the British Engineering UK mechanical and electronic design Excellence Awards are a great opportunity to communities. promote your business to UK design engineers. Organised by Eureka and sister publication New Electronics, the BEEA’s have become an important event on the calendar of design engineers throughout the UK. Sponsored by For more information contact – [email protected] leading companies including Cambridge Consultants, D Young & Co., National Instruments, Digi-Key and RS Components, the BEEA’s 2015 will be held at the prestigious Hurlingham Club in www.beeas.co.uk MARKETING STREAMS Eureka Specifier The quarterly A5 publication and Specifier website have been created to ensure that design engineers have a guide to what’s new, what’s effective and what’s relevant for their applications. P The Engineering Design Show Specifier Technology Sections: 1/11/11 15:46 Page 1 eureka specifier WINTER 2011 the product guide for engineering design Providing supplier companies with an opportunity to • Bearings & Linear Systems demonstrate their products and services through • Design Software exhibition stands and practical supplier workshops, • Drives, Controls & Automation The Engineering Design Show is the only event of its • Fasteners & Adhesives type within the UK to focus exclusively on design • Hydraulics & Pneumatics engineering. • Materials For more information contact – [email protected] SPRINGS BEARINGS STEREOLITHOGRAPHY FASTENERS DRIVES MOTORS ADHESIVES GEARS PLASTICS SENSORS • Mechanical Components • Power Transmission • Rapid Prototyping & RPD • Sensors, Test & Measurement For more information contact: www.engineeringdesignshow.co.uk [email protected] www.eurekamagazine.co.uk www.eurekamagazine.co.uk October 2013 In this issue: Sensors, Test & Measurement • Materials • Design Software • Bearings & Linear Systems Print The best of both worlds Eureka is the leading publication for mechanical and electro-mechanical design engineers. If you Bridging the gap between helicopters and fixed-wing aircraft are trying to reach this key group of decision makers, then Eureka is your ‘must-have’ partner. If your plans incorporate display advertising, more complicated projects such as gatefold covers or belly bands, or if you require assistance in the design, writing and layout of advertorial, Eureka has the options to suit your marketing strategy and your budget. Display Advertorial Double page spread £4985 Full page £3145 Full page £3145 Double page spread £4990 Half page £1880 Technology Update (1/8 page) Quarter page £1135 Inserts (10 gram) £265 £1700 Premium position surcharge +10% Series discounts Other options Belly band £1000 Barn door £9000 Die-cut front cover £9500 For more information contact – [email protected] 3 advertisements 15% discount 6 advertisements 25% discount ADVERTISEMENT RATES Online & E-zines Complementing its market leading print publication, Eureka can provide a complete range of web 2.0 offerings though a content rich website and regular subscriber e-zines. With more than 21,000 e-zine subscribers and an average of 14,000 unique users who access Eureka’s site each month, www.eurekamagazine.co.uk can provide the creative interactive marketing solution to suit your needs and budget. Website Size (pixels) Page peels £2500 per month 100 x 100 expanding to 500 x 500 Leaderboard £2500 per month 728 x 90 Banners £1500 per month 468 60 Large message panel £1000 per month 300 x 200 Premium message panel £1500 per month 300 x 200 £750 per month 300 x 100 Small message panel E-zines Size (pixels) Banner £950 per issue White papers of the week £500 per issue Video of the week £900 per issue Sponsor news £950 per issue Technology Spotlight £950 per issue Bespoke email POA 468 x 60 For more information contact – [email protected] www.eurekamagazine.co.uk Contacts: Findlay Media Hawley Mill Hawley Road Dartford Kent DA2 7TJ United Kingdom T: + 44 (0)1322 221144 F: + 44 (0)1322 221188 www.eurekamagazine.co.uk Advertising 01322 221144 Sales Director Luke Webster [email protected] T: 07967 169154 Sales Manager Keith Murray [email protected] T: 07967 169133 Deputy Sales Manager Simon Bonell [email protected] T: 07967 169132 Sales Executive Paul Thompson [email protected] Data Services David Larner [email protected] T: 07967 169013 Publisher Ed Tranter [email protected] Editorial and Production 01322 221144 Editor Tim Fryer [email protected] Technical Editor Justin Cunningham [email protected] Online Editorial Assistant Tom Austin-Gordon [email protected] Group Editor Graham Pitcher [email protected] Production Manager Heather Upton [email protected]
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