Current Offers Dealer iframe Implementation 1 General Information BACKGROUND This is a rich interactive brochure designed to enhance your dealership website and consumers experience within it, giving your staff and the consumer an additional tool to research the 2015 Fit. It shows off the Fit in a more dynamic way than a printed brochure or PDF. The first page of the experience will be personalized with your dealership name and hours of operation. The experience includes animation and interactive elements that display the vehicle and its features in an engaging way. Also, you can utilize this tool within your dealership’s showroom on an iPad or feel free to share with your perspective leads by sending via social media tools with the experience or copying the link in an email. This experience is different from the Print on Demand brochures, which you can continue to order through Primary Color (available via AdBuilder) to provide customers with a physical brochure. 2 Requirements Dealers must have the ability to add a link or button to their web site. The button will allow an AHM-hosted page (a.k.a. MY15 Fit eBrochure) to be displayed within a dealer's web site. Dealers may open this eBrochure in an iframe or in a new window, it will be at the discretion of the dealer utilizing the functionality. 2.1 RETRIEVING THE MY15 FIT CUSTOMIZED EBROCHURE This section describes the interface for retrieving MY15 Fit eBrochure. The URLs are invoked in the iframe or new window, as launched from the dealers website. Dealers must pass in their AHM dealer number when making this call. MY15 Fit eBrochure To obtain a customized eBrochure for your dealership, use the following URL: http://automobiles.honda.com/e-brochure/2015-fit/?dealerid=[your AHM dealer number] Sample only: http://automobiles.honda.com/e-brochure/2015-fit/?dealerid=200500 Confidential Property Of American Honda Motor Co., Inc. Page 1 of 2 Current Offers Dealer iframe Implementation If you do not have available or know your AHM Dealer Number, please call the interactive Network Support line at 1-800-245-4343. It may be necessary to update your dealership information within the dealer locator tool if not displaying correctly within the eBrochure. 2.2 EMBEDDING THE MY15 FIT CUSTOMIZED BUTTON You will be provided multiple versions and sizes of buttons that your dealership may use on your web site. Please note, you do NOT need to use this button for this functionality to work, but they have been provided as a convenience. You may use your own button creative to invoke the brochure should you desire. Should you decide to utilize the provided buttons, please note you are required to upload the image asset to your web site, embed the image in your web page using the programming language of your web site and invoke the URL provided above. There are a number of ways in which you can invoke this URL. The way your dealership does so will depend on your webmaster that maintains your site. However, to use simple HTML to launch the eBrochure using one of the provided buttons, you would use a line of code similar to: Sample only: <a href=”http://automobiles.honda.com/e-brochure/2015-fit/?dealerid=200500” target=”_blank”><img style=”border:0;” src=”path/to/hosted/image/checkoutFit_large.png” alt=”Check out the Fit”></a> Sample image: 3 Considerations for this Approach This approach allows a relatively fast and simple means of exposing the MY15 Fit Customized eBrochure on dealer web sites. Little development is required other than the implementation of a mechanism for launching the customized URL; i.e. button or module on dealer site. Because the eBrochure is centrally hosted and shared, individual modifications to the page layout are not supported. Similarly, content within the eBrochure cannot be altered, or removed in any way. This URL can be used outside of a dealer web site as well, for example, in social media or email. Confidential Property Of American Honda Motor Co., Inc. Page 2 of 2