Voice of the Advisor RECOMMENDATIONS Equip your advisors to oﬀer a more diﬀerentiated value proposition Financial advisors are navigating signiﬁcant industry disruption. Technology is driving higher client expectations, while ﬁrms are in operational and organizational transition, with advisors caught in the middle. Incentivize advisors to collaborate on deeper levels of planning with clients Accenture surveyed 650 ﬁnancial advisors to Take an “outside-in” experience-led approach to your advisor desktop hear their stories. Support advisor training and career planning that adjusts to an evolving market ADVISORS VIEW ON CLIENT EXPECTATIONS A more digital experience: 77% say client demand for digital is increasing 62% use social media with clients 56% say “complex” ﬁnancial planning digital tools are most in demand More engaged and more demanding: 88% say clients are more knowledgeable 54% say clients are more active in investment decision-making Emerging competitive threats: 49% say clients request information the advisor cannot provide Value access to advisor Copyright© 2015 Accenture. All rights reserved. 27% of younger advisors say robo-advisors are a serious threat 47% of younger advisors see a trend to lower fees to retain clients Lack of support for digital: Clients’ value drivers: 74% ADVISORS VIEW ON FIRMS 69% Value quality of advice 65% Value performance 46% Operational challenges: 41% believe ﬁrms are not providing say clients are requesting enough support for digital tools the ﬁrm does not oﬀer 73% say too much time is spent on compliance paperwork 53% say compliance requirements are adversely aﬀecting service levels