The Daily News of TV Sales Tuesday, March 17, 2015
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Copyright 2015.
POLITICAL AD SQUEEZE COULD GET WORSE
KANTAR ANALYZES ISSUE BEFORE FCC
We reported March 3 that a political ad buying agency,
Canal Partners Media, had petitioned the FCC for a ruling
that would give preference to candidates’ TV. The petition
seeks to have any and all ads bought by campaigns eligible
for the lowest unit rate (LUR) given preference over ads
of the same category bought by commercial advertisers
and non-LUR political advertisers, regardless of when the
orders were placed. In other words, candidate ads could
never be bumped and would always bump others.
The National Association of Broadcasters (NAB)
filed in opposition, saying that the basic
argument—that using Last-In-First-Out
(LIFO) where political ads are concerned
violates the Communications Act—had
been considered and specifically rejected
by both the FCC and Congress. But what
if the current FCC agrees with Canal
Partners Media? Well, for one thing,
there would certainly be yet another court
fight by broadcasters with the FCC. But Elizabeth Wilner
of Kantar Media CMAG has been looking at what impact
a favorable decision for the political ad buying company
could have on 2016 election advertising.
“Should the FCC sign off on this petition, candidates will
hit the trifecta: be able to pay the cheap rate, buy airtime
late, and be given precedence over other advertisers.
Put another way, stations and cable systems may have
to bump the ads of their regular, nonpolitical advertisers,
often placed months in advance, in favor of late-coming
candidate ads sold for less money,” Wilner wrote in her
regular column for the Cook Political Report.
In 2012, the first presidential election of the Super-PAC
era, political advertisers claimed nearly 20% of all local TV
advertising time in certain markets between late July and
Election Day, Wilner noted. And as the election approached
that often exceeded 30% in some markets. In turn, regular
advertisers were squeezed as political ate up more and
more inventory. Starting at 13.7% of TV ad time, Kantar
found that auto was unaffected until political’s share grew
past 10%, then auto took another hit when political breached
30%, shrinking to less than half its starting share: 6.0%.
“It’s impossible to predict the degree to which more
candidate ads would incrementally increase political
advertising’s share of ad time and thus, the amount of
disruption it would cause commercial advertisers,” Wilner
says. In looking ahead, she notes that the impact of a
change to LIFO would depend on just how hotly contested
the campaigns are. For example, late-arriving candidate
ads for a crowded Republican presidential nominating
contest, or an unexpectedly competitive Democratic one,
could “cause local ad buyers a little heartburn
PAGE 1 across a lot
of the country,” since every state has a primary or caucus.
www.SpotsnDots.com
ADVERTISER NEWS
With transaction prices surging on pickups, it follows
that leasing has become a much larger factor in those
deals. Analysis from J.D. Power finds about 14% of pickup
transactions last year were leases, up from just 3% in 2010
(although it’s still behind the total vehicle average of better
than 20%). TrueCar estimates full-sized pickups (excluding
heavy-duty models) averaged $41,029 last year and many
deals end up over $50,000......The Volkswagen Group is
moving heavier into the plug-in hybrid sector and will bring
the Golf GTE plug-in model to the U.S. next year. Audi
also has hybrid versions of several models
in the works......More retail reports coming
in: Destination Maternity dropped to a
loss in the latest quarter citing costs of
relocating some stores and opening others
as part of the reason. But same-store
sales were down 2%, which obviously
didn’t help. Aeropostale’s problems
continued with a 9% same-store decline
even with e-commerce factored in. The Buckle, however,
reversed recent trends with a 1.1% same-store gain. The
teen-oriented chain continues to open new stores and is
now up to 462 units in 44 states......Speaking of opening
stores, L.L. Bean, which currently has just 26 full stores
and 10 outlets, says it will open 100 more stores over the
next five year. Currently, Bean’s farthest west location
is in Colorado, but the Pacific Northwest is targeted......
Tiger Direct, however, is giving up on bricks-and-mortar
stores with plans to close 31 of its 34 stores. The company
will just focus on its online business.....The CEO of the
company now known as Walgreens Boots Alliance says
the company is still acquisition-oriented and expects “the
next big one will probably be in the U.S.” (Boots is the
largest pharmacy chain in Great Britain)......This Week In
Consumer Electronics reports a study from FatWallet finds
there’s more demand for consumer electronics now than
there was this time last year. 75% of respondents plan to
buy some CE this year, up from 72% last year. Demand
is up particularly for smartphones, tablets, and wearables,
but wireless home automation, despite all the attention
some chains are giving it, is down year-to-year......Top
Round Roast Beef, which sees itself as a “elevated take
on Arby’s,” is starting to offer franchises after two years in
business. As to why now?, the founder says, “It took us a
little while to get it right”......A new study from J.D. Power
finds member satisfaction with health plans has increased
significantly in the past year as plan administrators have
adopted a customer-centric approach. Overall satisfaction
rose to 679 out of a possible 800, up 10 points in a year
and improvements in communication and information
overshadowed gains in other factors including cost,
benefits, and claims processing.
NETWORK NEWS
AVAILS
SUNDAY RATINGS
Once Upon a Time led ABC to the demo win on Sunday
night, while CBS, on the power of 60 Minutes and Madam
Secretary, had the most viewers. According to the Nielsen
Fast Nationals ABC had a primetime average 1.4 rating
in Adults 18-49 and 3.4 in Households, with an average
audience of 5.499 million viewers. FOX, led by Family Guy,
was at 1.3 18-49, 1.8 HH and 3.095 million; CBS 1.1 18-49,
6.1 HH and 9.479 million; Univision 0.9 18-49, 1.2 HH and
2.405 million; NBC 0.8 18-49, 2.6 HH and 4.182 million; and
Telemundo 0.5 18-49, 0.6 HH and 1.306 million.
and
proven
success
launching,
managing
and executing strategic
objectives to exceed local
digital revenue goals
including broadcast news
websites, niche sites, mobile platforms, outside vendor
partnerships, SEO/SEM and Social. The individual must
possess strong leadership and collaboration skills and be a
consummate team professional. Interested candidate may
apply online by visiting our website, www.thv11.com, look
for the JOBS link at the bottom of the page. EOE.
Season 12 of So You Think You Can Dance will bring KNBC in Los Angeles is searching for a Traffic
back two powerhouse alumni—Stephen “tWitch” Boss Manager. The Traffic Manager is responsible for all
and Travis Wall—as mentors to the Top 20 finalists. Mentors related functions of the KNBC traffic department. This
tWitch and Travis join new judges Paula Abdul and Jason includes interaction with sales, news, finance, promotion,
Derulo, alongside returning judge Nigel Lythgoe and host programming and the Encompass Broadcast Operations
Cat Deeley. Beginning in the Las Vegas callbacks round, the center in Atlanta. Candidates should have a bachelor’s
dancers will be divided into the “best street” and “best stage” degree and a minimum 5 years of experience in Broadcast
dancers. Travis will mentor the stage dancers and tWitch Traffic and working experience in Broadcast Traffic systems
will mentor the street dancers. Although they have never (WideOrbit, OSI etc.). Interested candidate must submit
faced each other in competition, they will go head-to-head a resume/CV through www.nbcunicareers.com to be
now, fighting for one of their dancers to
considered. NBCUniversal is an E.O.E.
be crowned America’s Favorite Dancer.
KOLD News 13, the RaycomThe new season of So You Think You
owned CBS affiliate in sunny Tucson,
I used to go to spring break. I
Can Dance premieres Monday, June
AZ is looking for a dynamic, self1, at 8:00 pm (ET) on FOX……Justin
motivating Local Sales Manager with
was the guy they sent out for
Timberlake will receive the top award,
a proven sales history who exhibits
ice and when I came back the
the 2015 iHeartRadio Innovator
strong leadership skills and the ability to
motel room would be locked.
Award, when the iHeartRadio Music
recruit and inspire the best talent. The
Awards air Sunday, March 29, live on
LSM must demonstrate skills at training
NBC 8:00-11:00 pm (ET). The awards
new account executives, negotiating
David Letterman
show will broadcast simultaneously on
direct and agency business (local and
iHeartMedia stations nationwide and
national) and have experience and a
across the iHeartRadio digital music platform……The desire to focus on digital, non-traditional and new business
Easter classic The Ten Commandments will air as an initiatives. To apply, CLICK HERE and attach your cover
ABC Special Presentation on Sunday, April 5, at 7:00 pm letter/resume. No calls please. EOE-M/F/D/V
(ET). The legendary Cecil B. DeMille film from 1956 is an Join one of the largest multimedia companies in the
annual tradition for many families who gathered to watch nation! KRON4, San Francisco Bay Area’s news station
the story of Moses every Easter. Starring Charlton Heston seeks an Account Executive. The AE is responsible for
in the role of Moses, the film from Paramount Pictures generating revenue for the station and meeting monthly
also stars legendary actors Yul Brynner as Rameses, goals. This person will sell broadcast, online and mobile
Anne Baxter as Queen Nefretiri, Edward G. Robinson platforms and station promotions for the market’s #1 ranked
as Dathan, Yvonne de Carlo as Sephora, Vincent Price station. College degree with a minimum 1 year media sales
as Baka, Debra Paget as Lilia, John Derek as Joshua, experience required. CLICK HERE for apply - look for job
and features Sir Cedric Hardwicke as Sethi, Nina Foch ID RON-000032. EOE/M/F/D/V - background check and
as Bithiah, Martha Scott as Yochabel, Judith Anderson drug screen required.
as Memnet, among others……Telemundo announced Are you motivated and have a passion for marketing
a 360-degree sponsorship initiative in support of season digital solutions as well as broadcast television? If so, WJXT,
three of the network’s hit singing competition La Voz Kids, the market leader in Jacksonville, FL has
which returned on Sunday, March 15 with exclusive brand an immediate Account Executive opening
integrations from AT&T, State Farm and Chrysler brand. for you. The ideal candidate will have a
The series, which averaged more than one million adults strong track record for developing new
18-49 last season, is hosted by Daisy Fuentes and Jorge business and unparalleled enthusiasm for
Bernal with celebrity coaches Daddy Yankee, Pedro broadcast and digital solutions. Candidate
should also be a creative problem
Fernandez and Natalia Jimenez......The final round rating
solver, possess strong presentation and
for the PGA Tour’s Valspar Championship on NBC was
prospecting skills. Send resume to: Sue Trotman, LSM:
the best ever for the event (2003-2015). Sunday’s final
[email protected]. No calls please. E.O.E.
round on NBC posted a 2.41 overnight rating—up 31% from THV11 in Little Rock, AR seeks an innovative and
last year’s broadcast (1.84).
experienced Digital Sales Manager with extensive
PAGE 2
The Daily News of TV Sales @ www.spotsndots.com
3/17/2015
DEALERSHIP SALES WAY UP
AVAILS
We’ve been reporting on the escalating activity of auto KTAZ & KHRR in Arizona are searching for a Regional
dealership sales, and the Banks Report says there were Account Manager. This position’s primary responsibility is
206 completed dealership buy-sell transactions last year, to develop new business and grow & manage the existing
up from 115 in 2013. (Multiple dealership transactions, such local accounts for KTAZ TV-39 Telemundo Phoenix
as Lithia’s purchase of 27 dealerships from DCH count as and KHRR Tucson. Bachelor’s Degree in Business
only one deal).
Administration, Communications, Marketing, or related
Perhaps surprisingly, private buyers amounted to 78% field from an accredited university preferred. Minimum 3-5
of the buyers, with publicly-traded groups making up only year experience in media sales or other sales experience
22% of the buyers. The tally found that Lithia and Group 1 required. CLICK HERE to apply (job 20048BR). You must
were the most active of the publicly-traded groups in buying apply online to be considered. EOE.
more stores last year.
Media General’s KRON4, the
“Blue-sky” values—the multiple
San
Francisco Bay Area’s Local
A new helicopter service is now
of adjusted pretax income seen as
News
Station, seeks a Research
offering users cheap flights
the intangible value of a dealership—
Director. This person must have the
from Manhattan to JFK or
continues
to
favor
luxury-brand
ability to create and deliver quality
Newark airports that start at just
dealerships, running as high as eight
presentations and research materials
$99. If there's two words I trust
times that income for brands like Audi,
utilizing Power Point, Excel, Photoshop,
together in the same sentence,
BMW, Lexus and Mercedes. Blue sky
Adobe, Emerging tools, etc. Must
it's 'cheap' and 'helicopter.'
on mass-market brands such as Chevy
have the ability to differentiate our
and Ford is in the 3-5 times range.
brand in the marketplace by working
Jimmy Fallon
with a team of salespeople to develop
COMPETITIVE INFO
custom advertiser solutions/marketing
The nation’s two biggest theater screen advertising pieces and packages utilizing the latest research data.
companies won’t be merging after all. National CineMedia CLICK HERE for more info or to apply now - look for ID
has called off its $375 million cash-and-stock deal to buy RON-000025. E.O.E.
smaller rival Screenvision. Federal antitrust regulators WDAM, the NBC and ABC affiliate in Hattiesburghad filed suit in November to block the deal, but the two Laurel, MS seeks a 2nd Local Sales Manager to lead a
companies had vowed to forge ahead and beat the feds in team and exceed revenue goals across
court. Now, though, National CineMedia has decided that multiple platforms. The station has an
the cost and distraction of the litigation was more than it extremely strong news operation and a
wanted to deal with. It will pay Screenvision $26.8 million to major presence in this very attractive
call off the merger. “This result is a victory for advertisers, lifestyle market, just 2 hours from
movie theaters and consumers,” declared Assistant Attorney both New Orleans and Mobile. We
General Bill Baer in a statement.
need a hands on motivated teacher
and leader. Non-Traditional business
ACCOUNT ACTIONS
development including digital sales is a
Adidas has named 72andSunny, Los Angeles and must! CLICK HERE for details or to apply. No calls please.
Amsterdam, as lead creative agency on its account, ending EOE-M/F/D/V
a 14-year relationship with 180. Adidas spends about $1
A fantastic opportunity awaits a dynamic, aggressive
billion annually on global advertising……Multiple reports multi-media seller! WKRG (CBS) and WFNA (CW) in the
say Chobani yogurt has cut ties to Droga5 as agency of Mobile-Pensacola market seeks an AE who will develop
record and taken the AOR duties in-house, using creative a solid understanding of our products while being a client
agencies on an assignment basis. Omnicom’s OMD
focused seller with solid consultative
continues as Chobani’s media agency……Chicago’s
selling skills. Two years of media sales
First Lady Cruises has chosen HY Connect, Chicago,
experience preferred. Must be driven,
as its agency of record. HY Connect will provide strategy,
detail oriented, develop solutions to
creative, media planning and buying and digital services for
meet client needs and close deals.
the tour boat company.
CLICK HERE for more info or to apply now. M/F/D/V EEO
pre-employment back ground, drug screen and good
AUTOMOTIVE UPDATE
driving record required.
General Motors will unveil the sixth generation
Chevrolet Camaro May 16th. The 2016 Camaro will debut THIS AND THAT
on Belle Isle, the 982-acre island that also is home to the Nielsen has announced a deal to use Concentric’s
Chevrolet Detroit Belle Isle Grand Prix beginning later in modeling software so Nielsen’s advertiser and agency
the month. The unveiling will feature hot-laps around the clients can simulate potential marketing strategies and
island’s race course……On a somber note, the number of decide which ad campaign approach will deliver best return.
death claims related to GM’s faulty ignition switches rose The new simulation offering works in conjunction with other
by three to 67. An additional 113 injured people also are Nielsen analytics and planning solutions, including a new
eligible for compensation...... Approximately 209,000 model media planning system due for release in Q2……Watchup
year 2014-2015 Kia Soul and Soul EV hatchbacks have announced that online video reports from 30 Tribune
been recalled for an accelerator pedal problem.
Broadcasting TV stations will be available to users of its
personalized newscast app. The move is not surprising,
PAGE 3
3/17/2015 since Tribune Media is a major investor in Watchup.
The Daily News of TV Sales @ www.spotsndots.com