The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And ‘Dad’ of the SixSisters  Get Set Up  Making Money  More Ways to Make Money  Keep More of Your Money  Taxes (Ugh!) Create a Company        Unique Name LLC IRS.gov – EIN (free) State – Name filing Local – Business License Namecheck.com Get Your URL ($12/yr) Take Care of Your Money      Accounting System Bank Account – Separate Paypal Account Debit Card vs. Credit Card Set a Budget, Live it Protect Your Work  Watermark Your Images  Privacy Policy  Secure Passwords  Admin - change it  No words, names or dates  Email is the most critical!!! MyImage.com Work to Live or Live to Work?  Set a Schedule – Daily, Weekly, etc.  Delegate - as much as you can!     Accounting Social Media posting Web Design Ad Management  Content is Your Valuable Asset  Collaborate, Group Blog, Network Make Some Money!!  Pageviews are the Key  Focus on Your Niche  What Makes You Different?  Why Would Someone Come to Your Site  Kara’s Party Ideas  Who is Your Audience? Write to them  Use a Media Kit Display Ads  ATF and BTF  How Many is Too Many?  Standard Sizes (728x90, 300x250, 160x600)  Affiliate Programs  Paid per Item Sold  Brands That Match Your Niche What Should I Expect?  Display Ads  From $.30 to $1.00 to $4.00 per 1,000 ad views  10,000 pageview, 4 ads = $40 @ $1.00 CPM  Direct Sales rather than Media Companies  Affiliate Programs  3% to 25% per sale  CTR (Click Thru Rate) is critical  eCommerce Average 10% of Clicks More Ways to Make Money     Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM)  Host others’  Create your own  Text Links (Vibrant) More Ways to Make Money (cont.)       Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own) Keep More Money     Track it, Track it, Track it 30% Taxes (Soc. Sec., Fed, State) Can I Deduct it? Hire Your Kids! Keep More Money Monthly Expense Monthly Tax Savings E-Store, Web Support, Conferences 50 15 Cell Phone ($160 25% used for business) 40 12 Hire Your Kids (up to $5,700 per year) Automobile miles ($0.56 per mile, 500 miles) Create Company Benefits (like Gym membership, Subscriptions, Dental, etc) 800 240 280 84 100 30 Travel (include $2,000 of family vacation) Meals and Entertainment ($25, twice a week) 167 50 100 30 Health Insurance for all LLC members 600 200 $2,102 $661 Type of Deduction Total Monthly Tax Deductible* Sunrise, Death and Taxes  Income (Fed and State – 15%+7%)  Use Schedule C for one person company  Document and Track  Social Security (15%)  LLC vs. S Corp  Sales Tax  Get Set Up  Make Money  More Ways to Make Money  Keep More of Your Money  Taxes (Ugh!)