N EVADA S LOT M ACHINES : H ISTORICAL H OLD P ERCENTAGE V ARIATIONS ANNUAL AND MONTHLY HOLD PERCENTAGES, 2004-2015 CENTER FOR GAMING RESEARCH, JUNE 2015 Executive Summary Hold percentage—the portion of money gambled that the casino retains—has a huge impact on casino revenues. Even if handle (overall play) rises in a period, a decline in hold percentage can mean a drop in casino revenues. Players naturally prefer a low hold percentage, which returns on average more money to them, while casinos look to balance higher hold with the need to keep players happy. Looking at the eleven largest (by revenue) reporting areas in Nevada, the geographic trend is clear: the Las Vegas Strip has a significantly higher hold than other reporting areas, followed by South Shore Lake Tahoe and Laughlin. At the bottom of the scale, North Shore Lake Tahoe, the Boulder Strip, and Reno have progressively lower slot holds. Though slot hold has increased, on average, since 2004, there has been a great deal of fluctuation in the monthly hold, and on from month to month there is little predictability about exactly which way slot hold is trending. Contents Definitions Variance by Reporting Area Variance by Year Variance by Month Statewide LV Strip Downtown LV North Las Vegas Laughlin Boulder Strip Mesquite South Shore Lake Tahoe North Shore Lake Tahoe Elko Reno Monthly Hold Percentages Preferred Citation University Libraries | University of Nevada, Las Vegas 2 2 3 4 4 5 5 6 6 7 7 8 8 9 10 12 1 Definitions Throughout this report, slot hold is understood as the average slot hold percentage (or win percentage) for the period in question as released by the Nevada Gaming Control Board in its Gaming Revenue Reports. Statewide: Results for all non-restricted licenses throughout Nevada Downtown: Downtown Las Vegas LV Strip: Las Vegas Strip NLV: North Las Vegas Boulder: Boulder Strip (Las Vegas area) SSLT: South Shore Lake Tahoe NSLT: North Shore Lake Tahoe Monthly data is for the period January 2004 to March 2014. Annual data is for the period 2004 to 2014. Variance by Reporting Area There is a consistent discrepancy between reporting areas in slot hold; hold in the area with the highest reported hold, the Las Vegas Strip, is nearly 41% higher than the lowest reporting area, Reno. Slot Hold by Reporting Area, January 2004 – May 2015 (Average) Reporting Area Las Vegas Strip Laughlin South Shore Lake Tahoe Downtown Las Vegas Statewide Elko Mesquite North Las Vegas North Shore Lake Tahoe Boulder Strip Reno Average Hold 7.81 7.51 5.58 6.56 6.41 5.93 5.86 5.44 5.46 4.8 5.37 10.00 8.00 6.00 4.00 2.00 0.00 University Libraries | University of Nevada, Las Vegas 2 Variance by Year Although there is a great deal of variability from month to month, in general slot hold percentages have been climbing slightly over the past eight years. But on average, the Statewide slot hold increased by 11.96% from 2004 to 2014. 8 7 Statewide 6 Downtown 5 LV Strip 4 NLV 3 Laughlin 2 Boulder 1 Mesquite 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 SSLT Hold Percentage by Year Year 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD Average Change Statewide Downtown 5.72 5.87 5.84 6.09 6.02 6.33 6.13 6.54 6.16 6.59 6.10 6.50 6.19 6.37 6.26 6.41 6.34 6.69 6.42 6.59 6.40 6.73 6.59 6.86 6.18 6.46 15.21% 16.80% LV Strip NLV Laughlin Boulder Mesquite 6.52 4.97 6.21 4.86 5.21 6.56 5.27 6.41 5.03 5.70 6.82 5.53 6.60 5.24 6.18 6.92 5.63 6.74 5.27 6.33 7.03 5.64 6.74 5.20 5.64 7.09 5.82 6.86 5.07 5.59 7.22 5.86 7.12 5.21 5.64 7.34 6.09 7.17 5.23 5.60 7.47 6.18 7.44 5.42 5.72 7.56 6.21 7.27 5.58 5.67 7.41 6.25 7.48 5.64 5.80 7.87 6.31 7.63 5.53 5.89 7.15 5.81 6.97 5.27 5.75 20.64% 27.00% 22.83% 13.79% 13.13% University Libraries | University of Nevada, Las Vegas SSLT Elko 6.41 5.42 6.69 5.68 6.90 5.71 7.02 6.18 7.40 6.22 6.60 6.24 6.90 6.11 6.51 6.20 6.44 5.92 6.22 5.88 6.18 5.90 5.82 5.95 6.59 5.95 -9.14% 9.70% Reno 5.16 5.06 5.14 5.17 5.23 4.90 4.84 4.92 4.90 5.13 5.07 5.08 5.05 -1.55% NSLT 5.89 5.91 5.71 5.49 5.79 5.58 5.58 5.45 5.59 5.61 5.61 5.51 5.64 -6.42% 3 Monthly Hold Percentages, January 2004 – May 2015 Month Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Statewide 5.41 5.75 6.07 5.50 5.51 6.22 5.29 6.26 6.11 5.38 6.02 5.21 5.87 5.64 6.39 5.37 6.18 6.21 5.50 6.42 5.74 5.88 6.16 4.72 6.75 5.85 6.05 5.79 6.25 5.97 5.82 6.40 5.49 6.47 6.26 5.17 6.83 5.79 5.66 6.49 6.47 5.55 6.44 5.96 Downtown 5.48 6.12 5.72 5.86 6.09 5.69 5.76 6.12 6.22 5.88 6.05 5.48 5.57 5.94 6.71 5.62 6.56 6.26 5.83 6.52 6.33 6.18 6.52 5.14 6.39 6.07 6.45 6.34 6.96 5.92 6.41 6.32 5.75 7.22 6.60 5.46 7.05 6.15 6.07 7.28 7.01 5.50 7.37 6.23 LV Strip 6.52 6.59 6.86 6.41 6.11 7.30 6.20 6.87 6.83 6.30 6.74 5.59 6.80 6.27 7.22 6.16 6.94 6.99 6.18 7.27 6.46 6.65 6.94 5.09 8.14 6.61 6.74 6.70 6.94 6.94 6.53 7.28 6.09 7.41 7.12 5.63 8.30 6.40 6.43 7.34 7.45 6.03 7.18 6.72 NLV 4.03 5.10 5.97 3.51 4.85 5.79 3.84 6.24 5.49 4.09 5.67 5.17 5.11 5.28 5.76 3.65 6.28 5.89 4.20 6.46 5.00 4.98 6.39 4.02 6.49 5.44 5.53 4.78 6.20 5.02 5.11 6.57 4.32 6.31 6.07 4.54 6.59 5.26 4.38 6.15 6.28 4.50 7.18 5.17 University Libraries | University of Nevada, Las Vegas Laughlin 6.00 6.30 6.27 6.45 5.94 6.51 6.15 6.42 6.28 6.17 6.40 5.81 6.59 6.20 6.63 6.46 6.48 6.69 6.25 6.55 6.66 6.09 6.60 5.75 6.95 6.54 6.59 6.68 7.16 6.33 6.32 6.95 6.28 6.94 6.76 5.58 7.18 6.65 6.62 7.15 6.80 6.42 6.92 6.80 Boulder 4.06 4.95 5.66 4.14 4.74 5.89 3.58 5.93 5.57 3.77 5.59 4.60 5.20 5.03 5.75 3.97 5.65 5.66 4.32 6.14 4.73 4.86 5.81 3.43 6.37 5.11 5.44 4.81 5.78 4.77 5.10 5.67 3.88 6.04 5.57 4.27 6.16 4.91 4.39 5.79 5.66 4.50 5.95 4.52 Mesquite 5.30 4.76 5.35 5.22 5.18 4.94 5.54 5.47 5.42 5.42 5.27 7.37 5.49 5.71 5.82 4.87 5.52 6.47 5.25 4.91 6.25 5.43 5.79 6.96 4.86 5.53 7.36 5.41 5.95 6.16 6.50 6.13 5.08 6.75 7.50 6.75 4.52 7.16 4.71 8.78 6.33 4.37 8.41 5.64 SSLT 4.95 6.11 7.02 5.56 6.43 5.86 5.16 8.32 8.35 5.11 6.29 5.29 3.99 5.37 10.22 6.44 7.34 6.67 6.89 7.64 7.17 7.36 5.58 4.84 9.05 7.04 5.06 8.17 6.27 6.94 6.33 8.04 6.36 7.99 6.69 5.13 9.63 6.96 4.31 6.10 9.12 7.36 7.21 7.04 Elko 4.70 5.25 5.44 5.21 4.90 6.06 5.07 5.69 5.51 5.59 6.02 5.29 5.73 5.73 5.80 5.70 5.86 5.74 5.79 5.92 5.43 5.59 5.69 5.27 6.03 5.87 5.47 5.76 5.62 5.54 5.62 5.84 5.67 5.85 5.82 5.52 5.87 6.02 6.01 6.10 6.21 6.23 6.26 6.22 Reno 4.77 5.00 5.17 5.21 5.41 5.23 5.10 5.43 5.30 5.09 5.24 4.85 4.70 4.83 5.24 5.11 5.15 5.19 5.15 5.25 5.04 5.01 5.13 4.72 4.83 4.95 5.11 5.27 5.38 5.07 5.33 5.11 5.27 5.23 4.91 5.00 4.71 5.02 5.16 5.39 5.23 5.30 5.04 5.37 NSLT 5.70 5.70 5.10 5.34 5.58 5.60 5.87 6.84 6.67 6.02 5.82 5.69 7.16 5.79 6.26 5.83 5.58 5.74 6.04 5.96 5.75 4.94 5.48 6.72 4.89 5.76 5.37 5.74 5.75 5.85 6.26 5.57 5.75 5.68 5.41 5.98 5.13 5.79 5.21 5.95 5.97 5.69 4.96 5.45 4 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 6.22 6.72 5.93 5.57 6.90 5.76 6.30 6.40 5.76 6.47 6.34 5.47 6.99 6.10 5.73 5.81 6.03 6.13 6.46 6.17 5.58 6.34 6.17 6.04 6.40 5.80 6.28 5.72 6.42 5.84 6.70 6.04 6.06 6.55 5.82 6.61 6.45 5.93 6.67 5.27 6.92 6.01 6.65 5.89 6.45 6.49 5.73 6.75 6.38 7.11 6.19 6.09 6.85 6.19 6.80 6.98 5.84 6.95 6.97 6.02 7.11 6.55 6.40 6.54 5.77 6.57 7.55 6.46 5.83 7.16 6.35 6.67 6.72 5.72 7.07 6.07 5.80 6.17 7.09 6.14 6.62 6.93 5.23 7.33 6.47 6.03 7.16 5.39 6.72 6.07 7.08 5.65 7.49 6.42 5.80 7.11 7.10 7.68 6.61 5.93 8.59 6.58 6.96 7.32 6.74 6.99 7.42 5.92 8.13 7.19 6.85 5.91 7.51 7.21 7.39 7.29 6.47 7.30 7.17 6.80 7.47 6.80 7.20 6.48 7.74 6.50 7.79 7.19 6.94 7.68 6.83 7.78 7.65 6.89 8.21 5.66 8.67 7.09 7.83 6.82 7.66 7.38 6.48 8.07 University Libraries | University of Nevada, Las Vegas 5.41 6.86 4.56 6.00 6.06 4.88 6.67 5.33 4.51 7.45 5.19 4.45 7.21 4.80 4.09 7.39 4.74 6.04 7.47 5.45 4.55 6.61 5.94 5.76 6.38 4.82 6.07 6.17 5.50 5.88 7.21 5.23 5.98 6.82 4.72 7.22 6.00 4.53 6.52 4.90 6.69 5.74 7.12 4.73 6.88 6.90 5.39 7.20 6.23 7.03 6.80 6.17 6.86 6.75 6.41 7.42 6.50 6.90 6.80 6.57 7.01 6.80 6.52 6.28 6.74 6.56 7.21 7.11 6.51 7.37 6.71 6.62 7.36 6.38 7.26 6.60 6.66 7.08 7.83 6.98 6.98 7.28 6.90 7.02 7.60 6.63 7.20 7.22 6.82 6.96 7.93 6.89 6.37 8.47 6.89 7.17 5.38 6.22 4.28 5.53 5.38 4.37 5.78 5.70 4.07 6.76 5.22 3.87 6.83 4.65 3.90 6.11 4.49 5.02 5.45 5.15 4.24 5.59 5.14 5.38 5.22 4.71 5.38 4.75 5.70 5.16 5.95 4.63 5.55 5.61 4.68 5.64 5.53 4.53 5.54 4.06 6.35 4.83 5.81 4.64 5.53 5.93 4.23 6.15 7.20 7.03 5.59 6.33 5.99 4.48 6.66 5.40 5.79 5.55 5.50 5.75 5.73 5.71 5.57 5.41 5.41 5.68 5.49 5.42 5.71 5.60 5.49 5.68 5.72 5.85 5.55 5.49 5.45 5.86 5.83 5.86 5.70 5.71 5.65 5.57 5.47 5.57 5.37 5.55 5.53 6.01 5.89 5.84 5.82 5.62 5.52 5.48 7.30 8.44 6.18 4.43 10.45 6.66 8.41 6.72 6.95 6.83 7.98 7.04 8.16 7.14 6.82 5.96 7.65 7.66 6.80 5.94 6.12 7.36 6.73 6.70 8.32 5.22 7.16 3.90 9.38 4.84 8.92 5.74 5.48 7.74 6.28 8.47 7.72 5.73 7.60 5.18 7.86 6.27 6.40 6.14 6.94 6.17 6.26 8.02 6.21 6.36 6.47 5.98 6.24 6.33 6.50 6.28 6.18 6.49 6.15 6.16 6.11 6.10 5.99 6.08 5.92 6.21 6.49 6.24 6.30 6.41 6.10 6.41 6.10 6.14 6.39 6.12 6.14 6.25 6.19 6.19 6.27 6.00 5.86 6.32 5.92 6.07 6.13 6.01 6.37 6.17 6.08 6.04 6.16 6.21 6.24 6.28 5.44 5.26 5.23 4.74 5.05 5.05 5.42 5.34 5.34 5.24 5.40 5.40 5.33 5.42 5.07 4.47 5.08 4.88 4.80 5.01 4.96 5.00 5.07 5.01 5.07 4.85 4.84 4.08 4.87 4.74 4.71 4.86 4.82 4.82 5.17 4.82 4.81 5.27 4.63 4.38 4.96 4.75 4.90 5.20 4.90 4.95 5.19 4.88 5.72 4.95 5.33 6.06 5.16 5.81 5.18 5.21 5.90 5.85 6.57 6.21 5.72 5.31 5.60 6.11 5.25 5.02 5.20 5.25 5.14 5.78 5.82 5.69 6.37 5.73 5.21 5.78 5.06 5.45 5.06 5.29 5.54 5.67 5.49 5.68 6.02 5.69 5.72 5.98 5.08 4.45 5.33 5.76 5.73 4.97 5.76 5.17 5 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 6.16 6.19 6.81 5.19 7.06 6.33 6.05 6.56 6.66 5.86 6.68 6.21 6.23 6.92 6.18 5.31 7.30 6.28 6.20 6.70 6.43 6.12 6.69 6.03 6.79 6.57 5.73 6.20 6.71 6.35 6.53 6.56 6.14 6.67 6.50 5.87 6.83 6.39 6.15 6.15 6.34 6.56 6.77 6.87 6.41 6.03 6.70 7.23 4.53 7.94 6.74 5.76 7.91 7.24 5.44 7.49 6.21 6.69 7.35 6.30 5.27 7.48 6.29 6.14 7.30 6.38 6.54 7.32 5.34 7.21 7.05 5.43 6.70 6.59 6.57 6.78 7.26 5.80 7.75 7.26 5.59 7.41 6.56 6.55 6.63 5.67 6.72 7.56 7.77 6.56 7.25 7.04 8.40 5.82 8.71 7.43 7.20 7.71 7.96 6.97 7.75 7.52 7.24 8.14 7.26 5.99 8.91 7.35 7.64 7.56 7.77 7.18 7.39 7.49 8.10 7.43 7.00 7.06 7.95 7.47 7.78 7.42 7.41 7.53 7.41 7.00 7.62 7.49 7.32 6.51 7.78 7.94 7.66 8.14 7.81 5.42 6.29 6.52 4.29 8.32 6.16 5.36 7.34 6.55 4.47 7.49 5.69 5.76 6.99 5.02 5.15 7.65 5.93 5.53 6.86 5.86 5.88 7.25 4.68 7.35 6.78 4.08 6.86 6.40 6.06 6.52 6.64 4.86 7.40 7.02 5.04 7.39 5.48 5.80 6.35 5.62 6.02 7.92 6.56 5.44 7.28 7.09 7.51 6.62 7.60 7.16 7.86 7.37 8.22 6.83 7.46 7.21 7.25 7.47 7.65 7.07 7.48 7.53 6.67 7.96 7.56 7.15 7.97 7.09 6.89 7.94 6.43 6.48 7.89 7.15 7.33 7.98 7.14 7.51 7.75 6.78 7.60 7.59 7.2 7.78 7.01 7.54 7.85 8.23 7.51 4.72 5.34 5.81 3.70 6.82 5.68 4.48 5.75 6.10 4.38 6.27 4.91 5.25 6.43 4.90 4.19 7.39 5.35 4.59 6.50 5.27 4.96 6.97 4.10 6.08 6.45 3.66 5.75 6.13 5.36 5.66 6.46 4.56 6.25 6.44 3.95 6.88 4.89 4.9 6.17 4.73 5.59 6.73 5.8 4.8 5.43 5.54 5.29 5.13 5.48 5.74 5.98 5.95 5.68 5.82 5.63 5.66 5.57 5.70 5.75 5.54 5.74 5.74 5.93 5.76 5.23 5.62 5.59 5.55 5.72 5.95 5.52 5.64 5.85 5.84 5.88 5.85 5.80 5.38 5.76 5.72 5.92 5.82 5.95 5.82 5.84 5.99 5.92 5.86 5.86 6.51 6.20 7.48 3.65 9.68 6.07 4.77 7.28 6.15 5.77 7.00 7.17 5.85 8.97 5.13 4.34 5.78 7.02 4.29 8.06 5.79 5.11 7.64 5.72 7.47 5.83 5.84 5.86 6.74 6.45 4.99 4.09 6.69 6.12 4.56 6.33 10.12 7.4 4.42 6.19 5.41 5.45 5.16 7.52 5.58 6.42 6.42 6.02 6.06 6.23 6.00 5.59 6.16 5.93 5.72 6.16 5.88 5.95 6.17 5.90 5.36 5.67 5.84 5.93 6.00 5.64 5.59 6.15 5.92 6.01 5.95 5.76 6.07 5.73 5.81 6.06 5.82 5.75 6.04 5.86 6.09 5.99 5.91 5.64 6.06 5.61 5.94 6.21 6.04 5.93 5.01 4.87 4.88 4.53 4.70 4.85 4.89 4.40 4.93 5.49 5.09 4.95 5.00 5.07 4.94 4.44 4.98 4.95 5.24 5.21 5.37 5.22 5.29 5.33 4.93 4.96 4.97 4.83 4.69 5.03 4.80 5.11 5.33 5.17 5.00 5.19 5.21 5.22 4.90 5.21 4.91 5.06 5.09 4.97 5.37 5.88 5.77 5.20 6.09 5.20 5.27 6.38 5.48 5.56 5.83 5.41 5.62 6.04 5.17 5.72 5.31 5.53 5.06 6.36 5.96 5.37 5.93 5.72 5.48 5.48 5.75 5.33 5.33 4.74 5.29 I 5.46 5.91 5.84 5.29 5.81 5.84 5.41 5.79 5.78 6.13 5.74 5.57 5.48 5.31 5.46 All data taken from Gaming Revenue Reports for their respective months; accessible at http://gaming.nv.gov/gaming_revenue_rpt.htm University Libraries | University of Nevada, Las Vegas 6 Data entry by Alexis Rajnoor. Preferred citation: David G. Schwartz. Nevada Slot Machines: Historical Hold Variations. Las Vegas: Center for Gaming Research, University Libraries, University of Nevada Las Vegas, 2015. Questions? Contact: Dr. David G. Schwartz, Director, Center for Gaming Research phone (702) 895-2242 | [email protected] University Libraries | University of Nevada, Las Vegas 7
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