Great British Beer Festival 2015 Explore our Sponsorship Packages London Olympia 11th – 15th August 2015 What is the Great British Beer Festival? The Great British Beer Festival (GBBF) is Britain’s largest beer festival and welcomes over 50,000 visitors. Now in it’s 38th year, it has built a strong reputation within the industry and general public for bringing the best beer that the UK, Europe and rest of the world has to offer. The festival brings together over 900 real ales ranging from microbreweries to the most well known British brands, including hundreds of bottled and foreign beers, and a selection of real ciders and perries. The GBBF offers visitors the opportunity to enjoy the full pub experience with games, quizzes, live entertainment and a selection of delightful cuisines to enjoy in a fun and unique environment. 2014 Festival Audience Over 48,000 festival goers attended 63% Non CAMRA Members and 37% CAMRA Members 80% male and 20% female 70% ABC1 32% under the age of 30 60% from London and Home Counties 98% of visitors said they tried a beer unfamiliar to them 60% said they will have tried a beer from one of the brewery bars Festival Features Hat Day tradition will continue on the Thursday of the festival where visitors will bring along their creative and crazy hats. Photographers will be out and about ready to capture them and reward the best. A number of Tutored Tastings will take place throughout the festival including food pairing sessions. The festival will announce the Champion Beer of Britain on the Tuesday when the final round of judging takes place. The panel includes CAMRA tasting members, beer writers, brewers and the occasional celebrity beer drinker. We will welcome a number of Brewery Bars who will brand and host their own bar. Last year we saw Fuller’s, Greene King and Wells and Young’s return plus we welcomed Wadworth for the first time. Festival Features No festival is complete without Entertainment. GBBF will continue to provide a musical line-up worthy of any summer festival. As always there will be a large variety of Food and Merchandise at the festival including traditional British foods. Corporate Hospitality allows our corporate guests to network, teambuild and socialise, all which are vital for a successful company. Trade Session will take place on the Tuesday and is reserved for members of the pub trade industry including pub landlords ,their staff and brewers from across the country. The session provides the opportunity for all sectors of the trade to come together, to meet and network with other trade members, as well as to sample some of the finest beers in the UK. Sponsorship Benefits As a sponsor you will have the opportunity to.... • Network with major key decision makers at the Trade Session and make new contacts • Target new and existing customers • Expand your customer base • Launch or sample new products to a highly targeted audience and gain customer feedback • Engage with a targeted audience in a fun environment • Raise brand or product awareness • Gain TV and radio coverage - the festival receives a significant amount of press and media coverage during the event. For selection of some of this ,visit www.gbbf.org.uk/inthemedia For a taste of GBBF, view our video at www.gbbf.org.uk Sponsorship Benefits As a key festival sponsor your branding will appear on the following: The official festival website The official festival programme (available to all visitors) During the event itself; each sponsor will have the opportunity to hold a stand in the Pillar Room during the Trade Session subject to availability You will also benefit from our marketing campaign which will include: Press releases Radio National newspaper partnerships CAMRA’s National publications What’s Brewing and BEER reaching over 160,000 members Branch magazines Social media avenues Email marketing to our membership database Sponsorship Opportunities Glass sponsor SPONSORSHIP CONFIRMED In sponsoring the official festival glasses, your logo will be at the forefront of visitors’ and exhibitors’ eyes and minds both during the festival and after it has finished, as the majority of visitors take their glass as a souvenir. Glasses offer big exposure and are often photographed by the press and used in the media. Glasses will be available in full pint, half pint and third pint measurements. Bag Sponsor SPONSORSHIP CONFIRMED Handed out to each visitor as they leave the festival with their souvenir glass, as sponsor of the festival bags, your logo will feature on one full side. This sponsorship includes prepacking one A5 insert in to each bag. Volunteer T-shirts SPONSORSHIP CONFIRMED Worn by the thousand volunteers who help to organise the festival, your branding would be associated with the large team of people that help to make the festival a success. Whilst these are worn by the majority of volunteers, it is important to highlight that it is not compulsory for them to wear these and most will wear them on days 1 and 2. Volunteers are supplied with one t-shirt each. Programme SPONSORSHIP CONFIRMED Be one of the first brands that visitors see as they consult their guide to the festival. This includes branding on the cover of the programme and one page within the programme. Around 25,000 programmes are distributed to visitors which contain the floor-plan and tasting notes for the festival. Sponsorship Opportunities Brewery Bar Host your very own bar at the festival and ensure that festival visitors receive the best beer experience in sampling your brands and talking to your own brewery staff. If you are interested but need assistance in staffing your bar please contact us. Bar size is typically 3.5m wide x 2m deep. Website SPONSORSHIP CONFIRMED Website sponsorship offers you the opportunity to have a highly visible banner running across website pages with links to your website and opportunity to promote your brand. The website received 758,473 visits between March- September 2014 with 192,685 of them being unique, so website sponsorship assures you of very high visibility with a highly target audience of beer lovers. Seating Area From £2,625 plus vat Ensure that visitors find out more about your brand by sponsoring your own seating area. This allows you to theme the area and to convey some of your key brand messages to visitors. Previous sponsored areas have featured a beach and orchard garden. Seating areas are typically 10m x 7m. This option can be added on to a Brewery Bar package at a special rate. Trade Session SPONSORSHIP CONFIRMED Taking place on the Tuesday, the Trade Session receives 6,000 industry members including landlords, pub staff and breweries from across the county. By sponsoring this session, you will have the opportunity to target and further raise awareness of yourselves to this very specific and relevant audience. Sponsorship Opportunities Czech, German Bar SPONSORSHIP CONFIRMED Featuring world famous beers, sponsor this bar, and reach the diverse audience looking to sample beers from the Czech Republic and Germany. Sponsorship includes branding on and around the bar. Belgian, Dutch, Italian Bar £890 plus vat Sponsor this bar featuring the diverse range of beers that Belgium, Italy and The Netherlands have to offer. Sponsorship includes branding on the large overhead banner and around the bar. American Cask Ale Bar SPONSORSHIP CONFIRMED Sponsor this popular bar and target the audience looking to branch out and try beers from USA. Sponsorship includes branding on and around the bar. American Bottles Rest of the World Bar SPONSORSHIP CONFIRMED The Rest of the World Bar will be full of the most exciting beers from around the world, including a selection from Australia, New Zealand and Japan. Sponsorship includes branding on and around the bar. Tickets £2,500 plus vat By sponsoring the festival tickets, you will have your name and logo on all of the 50,000 tickets issued alongside important information such as venue and opening times. Around 30,000 tickets are purchased in advance meaning that visitors will be aware of your presence at the festival before they even enter the venue. Tickets go on sale to members of the public in May 2014. Sponsorship Opportunities Champion Bottled Beer of Britain (CBBoB) Competition SPONSORSHIP CONFIRMED Sponsor the CBBoB competition and be associated with the best bottled beers around. You will have your branding on the press release , opportunity to act as a judge on the panel and to stock the winning beer. Regional Bar Banners SPONSORSHIP CONFIRMED GBBF will have a number of regional bars spread around the festival which will feature Britain’s best beers. Your branding would feature on all of the bars with the opportunity to include a web-link. Having your logo on all regional bar banners would allow you to be associated with some of the best beers around. Banners are approx 2 x 10m. Cider and Perry Bar £890 plus vat Offering a wide range of cider and perry, sponsor this bar and reach the audience looking to sample these traditional British drinks. Sponsorship includes branding on and around the bar. Tutored Tastings £4,000 plus vat Our tutored tastings offer visitors the opportunity to sample and learn about Britain’s greatest real ales with the best beer experts around. Sponsorship includes branding on tasting tickets, in the tasting room and the opportunity to introduce sessions. Sponsorship Opportunities Corporate Area £2,000 plus vat GBBF Corporate Hospitality packages offer a great opportunity for businesses to treat their hardworking staff or entertain clients. Sponsorship includes branding on relevant promotional material and around the area. Entertainment Price on Application (or available in lieu of promotion) Featuring live acts throughout the week, your brand would be on display to the large and mixed audience enjoying the performances. Opportunity to perform your own entertainment act and hold a stand. Pub Quiz Sponsorship in exchange for prizes Sponsor the pub quiz and get your branding associated with the Great British Beer Festival experience. Family Area Price on Application It’s not just adult consumers enjoying the festival atmosphere, so sponsor the family area and reach families having fun in this private part of the festival To discuss sponsorship opportunities, please contact Lauren Anderson, Events Manager T: 01727 798445 E: [email protected] W: www.gbbf.org.uk
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