™ Business Plan P a g e | 2 "The best way to predict the future is to invent it" ~Alan Kay GimmeIT allows businesses to capture part of $180B offline sales directly influenced by online behavior. !
Welcome to
Throughout history advertising has been affected by evolving cultural and technological advances. The advents of Newspapers, Radio and Television have made it possible for advertisers to reach millions of people around the world. In 2010 a maverick entrepreneur David Bard, set out on a mission to recast the relationship between advertiser and consumer. The creation of GimmeIT is David's visionary contribution-‐
the advertiser and consumer's liaison. GimmeIT was created from the depth of his fertile imagination and ushers forth a new and robust era for advertising. How? By reimagining and enhancing revenue opportunities for businesses like never before and supplying a direct and unique purchasing experience for consumers. David's sole mission for GimmeIT is to provide a multiplex of revenue opportunities, while adding a heightened buying experience through GimmeIT's easy to use proprietary technology. Mission Statement GimmeIT enhances production and distribution of rich media content by integrating proprietary e-‐
commerce technology that provides value to product distributors and advertisers by giving them a new way to reach their customers – and creates consumer value by providing convenient and personalized, immediate access to information and products they desire. ©2015 GimmeIT P a g e | 3 How GimmeIT Works GimmeIT is proprietary click-‐streaming technology, providing a tool for connecting target audiences with specific advertising, content, music, travel and other resources. •
Adding value to the media people already want •
Allowing the user to initiate a request for additional information •
Making the user aware of more information not otherwise available in current streaming situations •
Allow marketing and advertising to compliment – unobtrusively – the selected content, while also harvesting user interaction for future opportunities. See it. Using any companion device, a customer can click through to learn more or purchase what’s seen on television or smart device, in magazines or movies, as well as ANY live event! Click it. GimmeIT patented propriety technology allows consumers to click on an item seen in an event and purchase it immediately. Get it. Once the payment is made, fulfillment is executed by a pre-‐existing resource and the consumer receives their order. ©2015 GimmeIT P a g e | 4 !
Vertical Platforms ü RECORD LABELS UNITE!! • Lowest music royalty rate in the industry! 10% • Immediate merchandise sales opportunity • Proprietary single download on the fly • Tour and other artist-‐specific content resources • Retro-‐active for up to 24months • PAID-‐4-‐PRODUCTION! MUSIC VIDEOS SOCIAL MEDIA ü ANY ITEM. ANY SONG. ANYTIME! ü Dramatic sales revenue upside for advertisers. • Drives consumers directly to a product seen on TV or in a film, instantly or saved for later. • Consumer activity relayed to advertisers and brands • Retro-‐active up to 10 years ü Publications promote immediate access to products showcased, while driving subscriptions and improving cost for publication ü From the classroom to the dorm room, students on any level will have easier access to education resources. Educators and vendors save money and improve overall value for students LIVE EVENTS TV & FILM PRINT EDUCATION HEALTHCARE MILITARY ü Doctors have immediate access to new technology, while patients have more comprehensive care options. Possibilities may include covered services for outpatient or long-‐term care ü Confidential ©2015 GimmeIT P a g e | 5 !
Concept, Development and Integration •
•
•
•
Consumer: Provide a mechanism by which a person, while watching movies or any other type of streaming content and using an input touch and/or click, that person can locate information or purchase items liked and/or touched. ü Provide the consumer a mobile platform to be used as a direct companion device to viewing content. This allows one-‐click shopping for merchandise; music and travel in selected content – content the viewer has selected to see – predisposing them to insinuated products and services thereby increasing click-‐through sales opportunities. These content “events” materialize on the mobile device as the events appear in the viewed content. ü Provide a dynamically produced mobile web site, driven by content-‐specific, event metadata that features all sales (event) opportunities featured in a viewed content source. Watch the film, then return to the mobile icon to view what’s available to purchase. Content Provider: Provide extensive data collection tools. ü Click-‐through. ü Hover points. ü IP addresses. ü Extensive consumer behavioral patterns. ü Provide a new revenue stream. Implementation: Provide simplistic content availability via GimmeIT proprietary video layering technology. We never manipulate the video or content, thereby creating an easy back-‐end editing process. We will work with our content providers to create application interfaces, thereby making manipulation of existing legacy systems limited or unnecessary. GimmeIT technology is a mechanism for connecting a target audience with advertising that they want, without subjecting them to the advertising that they don’t want. ©2015 GimmeIT P a g e | 6 !
Business Value & Fulfillment GimmeIT allows businesses to capture part of $180B offline sales directly influenced by online behavior. Anywhere Access Desktop, Laptop, Mobile Phone: Just download GimmeIT's app and open up a portal to thousands of shopping and advertising opportunities Easy to Use Extensive Data Collection Business Revenues GimmeIT provides the consumer a platform that allows one-‐click shopping Click-‐Through Services GimmeIT allows businesses to capture a percentage of the $180 billion offline sales influenced by online behavior Hover Points IP Addresses Consumer Patterns GimmeIT offers multiple revenue opportunities ü New ad opportunities these create NEW revenue opportunities. Viewers can tell us what they want to see! ü “RETROFITTING” content with GimmeIT –opens up existing library to new ad placements. ü Every DVD or streaming session becomes a continuous revenue opportunity. ü GimmeIT redefines the commercial. All content now becomes a continuous commercial opportunity for the life of the content. Fast-‐forwarding of commercials becomes less detrimental. ü Data collection – You are your own Nielson. GimmeIT reports on the viewer’s viewing habits (clicks, hovers, what, when and where the content is viewed). ü Extended audience engagement. GimmeIT allows consumers to interact with the content creating extended buying opportunities. Every piece of content becomes an extended commercial. Now all channels become their own AUTONOMOUS “QVC”. HANDS OFF FULFILLMENT : Product Delivery is up to the vendor or service provider • Local retail • Regional and National warehousing • Amazon and other online distribution ©2015 GimmeIT P a g e | 7 !
Support Functions GimmeIT is responsive to our strategic partner support needs. Server availability is guaranteed 99.9% UP-‐time. 100% of client and consumer data is secured using military-‐grade encryption. IMPLIMENTATION TRAINING DATA RECORDING CUSTOMER SUPPORT Sales Training : GimmeIT was designed to be intuitive and consumer-‐friendly. The process is simple and we can train your team in less than two days! We work around your schedule and make it fun! Technical Support: Sales – In many cases, a dedicated sales engineer will be assigned for the first 90 day roll-‐out, and may be deployed to the customer location in order to ensure a smooth, dynamic launch. Engineering – Dedicated system engineers will be assigned to all key rollouts for minimum 30 days
to guarantee thorough and comprehensive launch. Consumer Support: A dedicated 24hr {US} hotline is available for strategic clients in North America, with plans to open European and Asian Call–Centers within 12 months. ©2015 GimmeIT P a g e | 8 !
and Print Media GimmeIT drives Readers directly to a product seen in a Magazine. Until now, consumers have been tethered to laptops and other mobile devices that can actively SEARCH for additional web content associated with advertisements and editorial content found in magazines and trades. Even if there is an affinity site associated with the content, a reader still is required to actively search the site for content. No longer! What’s the benefit to Print Media? Magazines and newspapers are still found in doctors’ offices, professional lobbies, bookstores and coffee shops. When readers use GimmeIT, the products become instantly available at a single tap or click! A typical reader turns pages and often, upon seeing an advertisement that catches the eye, dog-‐ears the page, a reminder to return to that page and get more information later. Instead of returning to the magazine later, GimmeIT connects readers directly to the product or service. ©2015 GimmeIT P a g e | 9 !
and Broadcasting GimmeIT drives consumers directly to a product seen in Broadcast programming. GimmeIT allows consumers to actively SEARCH for specific content associated with programming. What’s the benefit? New – Enhanced – Revenue! If you can see an item, you can click on that item. ANY item. GimmeIT not only delivers product and information to the consumer, GimmeIT drives web traffic to broadcast partners. This means increased DIGITAL revenue. How? By aligning information, sponsor and advertiser destination clicks with the broadcast partner’s web site. GimmeIT increases web traffic and drives CTR/CPM potential. This equates to increased product sales. No searching for the item. No waiting to get home to order. No confusion on where to buy. This means more viewers and therefore more sales. Reporting GimmeIT collects a large amount of granular data from our users. Such as: •
•
•
•
•
•
What’s being watched. When it’s being watched. What’s being clicked. Hover points. Product interests. Clicks on items where no event has been created. How does this help? Viewers will often times let us know what they want available to purchase BEFORE broadcasters and advertisers know! ©2015 GimmeIT P a g e | 10 !
and Film/Production GimmeIT is the key component to successfully merging the movie industry with product placement! There is a very long history of subtle advertisements in movies and with GimmeIT, the profit potential is boundless. Every time a consumer watches Sandra Bullock, Jennifer Lawrence, Brad Pitt or Tom Cruise in a movie, notices an article of clothing, jewelry, or electronic equipment that they are interested in, that product is just a click away from being in their possession. Also, a consumer might want some additional information about the actress or actor in the program. No trouble at all. See it. Click it. Get it. Information is available with a simple touch or click. Why search for – and through – IMDB when GimmeIT delivers the exact IMDB information with one click? Because GimmeIT's technology is not obtrusive or aggravating to the viewer, a single movie can create hundreds of advertising and placement opportunities. Benefits ü
ü
ü
ü
Create product partnerships Formulate the boundaries of the product being advertised Determine the framework in which a product may appear in a movie Tap into online leads generated via GimmeIT web service With GimmeIT, a product can align itself directly within a movie. Because GimmeIT is not intrusive or distracting to the viewer, a single film can create hundreds of advertising & placement opportunities. Additionally, Click-‐Streaming may be turned on or off at the users discretion. ©2015 GimmeIT P a g e | 11 !
LIVE EVENTS SPORTS – CONCERTS – RACING – CORPORATE – POLITICAL Live events account for nearly $25 Billion in ticket revenues every year. However, the unrealized profits from off-‐line transactions, directly tied to live events, is nearly DOUBLE the hard ticket sales! With camera’s capturing every aspect and angle of each event, GimmeIT Click-‐Streaming technology can be integrated at any moment to seize on multiple purchasing opportunities. Benefits ü
ü
ü
ü
Sponsors can integrate special promotions into each event or at specific, pre-‐designated times. Promoters can solicit future events with targeted pre-‐sales options for tickets and special seating. Artist and Athlete merchandise is available at anytime, including special sponsored items. GimmeIT technology allows vendors, promoters, managers and sponsors to capture real-‐time sales and click data for future promotion or targeted sales opportunities. From live concerts to stock car races, from ice skating to wrestling, GimmeIT offers fans the opportunity to learn more, hear more and buy more at their discretion. It’s the most innovative, yet non-‐invasive solution ever introduced to live events. The potential to connect fans with their favorite artists or athletes is only limited to the creativity of sponsors and promoters. Strong venue WIFI is highly recommended! ©2015 GimmeIT P a g e | 12 !
Education GimmeIT technology w ill be offered at every level o f education, in an effort to improve access to resources and add value to educators !
Healthcare
There is no debate, access to superior healthcare improves quality of life and has a direct impact on productivity and overall community wellbeing DOD & M
ilitary !
Government applications may include domestic and field protocols to improve efficiency and protect US assets at home or deployment ©2015 GimmeIT P a g e | 13 !
Launch Responsibilities We strive to keep our customer’s time and resource commitment to a minimum. GimmeIT believes a successful integration of technology should complement existing systems and processes – not force you to change them to fit somebody else’s idea of a business model. Client Responsibilities •
Help define the scope of engagement •
Sign engagement Agreement to negotiate commission or flat Click-‐Stream rates •
Provide time for sales force training •
Provide GimmeIT with advertising/sponsor and/or informational links: o
Product and informational image license o
Content URL links and meta tags o
Brief description of links Company Responsibilities •
Listen to our partners and help create a successful engagement. •
Train sales force – whatever it takes! •
Upload all Events (advertising/sponsor products). •
Provide consumer feedback reports. •
Provide best-‐in-‐class sales & technical support. •
Provide on-‐going updates to product. •
Provide your publication with a commercial ad to promote GimmeIT to customers and viewers. •
Provides technology to add anything a customer wants: can integrate with other systems to improve efficiency of ad placement in media. Collects data and delivers information in multiple report formats – customizable reports. •
©2015 GimmeIT P a g e | 14 !
Terms and Basic input categories: §
Event: The Merchandise/Item being advertised during the featured program §
Program Name: The Title of the Program being featured §
Program Start: (if NOT On Demand) The Date and Time the featured program will begin §
Program Finish: (if NOT On Demand) The time the featured program will end §
On Demand: Allows users to select the date and time to watch Movie and TV programming §
Number of Events: How many Items/products will be displayed during featured program §
Brief Description of Event: A concise summary of Merchandise being placed during program §
Click URL: The complete Address/Link to each of the Merchandise/Item(s) being advertised during featured program §
Full Image URL: The complete Address/Link to each photo of the Merchandise/Item(s) being advertised during featured program §
Event Start: The exact time during the featured program, that each of the Merchandise/Item(s) being advertised appears §
Event End: The exact time during the feature program, that each of the Merchandise/Item(s), will STOP being displayed TEAMWORK: BOOTS ON THE GROUND: So how does implementation work? GimmeIT Places a 2-‐person implementation team at your business! GimmeIT Product specialist and trainer. Our GimmeIT product specialist understands our customers’ goals and provides quick resolution to all questions. Sales force training is also provided. GimmeIT Technology Engineer. The GimmeIT Technology Engineer will provide technical overview of all data gathering, database integration of an existing customer base (if desired), define reporting options and answer any technical questions. ©2015 GimmeIT P a g e | 15 !
Quick View! PHASE 1: IMPLEMENTATION • Review GimmeIT and define your key business priorities. • Review established expectations. • Define key company contacts. • Define co-promotional opportunities (train the customer!) • Set install date. • Define rollout. • Beta Testing • Launch GimmeIT works closely with client to create solutions within your business model. 2-‐4 Weeks PHASE 2: TRAINING • Train internal customer users (sales and Marketing)
• What to tell your advertisers/sponsors.
• Define the data your advertisers/sponsors will receive.
• What data you need to collect from your advertisers/sponsors.
• ONLY 3 pieces of data needed from your customer!
• Image of product.
• URL of product
• Description of product or service.
©2015 GimmeIT P a g e | 16 PHASE 3: CUSTOMER SUPPORT • Sales questions.
• Advertiser/Sponsor questions.
• App questions.
• Marketing materials and advertising copy.
• On-screen copy/spokesperson (Broadcast).
• Direct phone support for our customers.
• Work with you on change requests or product enhancements.
• Provide additional training if necessary. PHASE 4: DATA REPORTING • Define advertiser/sponsor reports.
• Define GimmeIT customer reports
• Revenue
• Usage Tracking
• Accountability Report *A wide array of reporting is available from GimmeIT. Reporting requires a paid subscription. Fees may apply. ©2015 GimmeIT P a g e | 17 !
GIVING BACK ! Corporate culture is reflected in the social value placed on community and
the people who inspire excellence in those around them. At GimmeIT,
we place incredible value on people, especially those who may not have
the immediate resources to improve their situation or that of their family.
GiveIT will enable and empower anyone to share their experience,
resources and time with those less fortunate. Together we can make a
difference in the lives of real people, and in so doing, better ourselves.
GIVE IT
™
©2015 GimmeIT P a g e | 18 it
©2015 GimmeIT