AP Access Reports
Media Intelligence for a Dynamic Market
Mobile Advertising Report
Understand the Migration to Smartphones
or Tablets and the Reasons Why.
As the media-advertising marketplace demands it,
Advertiser Perceptions delivers timely, research-based
insight about the most critical matters affecting the industry.
Throughout the year, we keep our clients abreast of the
rapidly changing media landscape, enabling more informed
decisions, resulting in more successful outcomes and
a superior experience for your advertisers.
Find out what advertisers think about the
migration of print, digital and video content
to mobile and its effect on advertising.
More than 50 media brands are measured.
New native advertising trends are creating
opportunities for media brands – depending
on their state of readiness. The Native
Content and Advertising Report help identify
truth and debunk the misconceptions about
how advertisers are planning to implement
their own native advertising strategies.
More than 50 media brands are measured.
www.AdvertiserPerceptions.com
39%
35%
35%
24%
Direct from Publishers
or Portals
With Ad Networks
26%
Programmatic (through open
or private ad exchanges)
Past 12 Months
Next 12 Months
© 2015 Advertiser Perceptions
What do Advertisers Think of the
Upfront and NewFront?
Programmatic Report: Programmatic Buying Optimism
Percent Saying They Will Spend More, The Same Amount, or Less on Each Technology in the Coming 12 Months
EARLY ADOPTERS
LAGGARDS
OPTIMISM: INCREASE
MINUS DECREASE
Demand Side
Platforms (DSP)
46%
Ad Exchanges
44%
Data Management
Platforms (DMP)
46%
43%
Ad Networks
Agency Trading
Desks (ATD)
Supply Side
Platforms (SSP)
Direct from Publisher/
Non-Programmatic/Other
40%
36%
30%
OPTIMISM: INCREASE
MINUS DECREASE
Demand Side
Platforms (DSP)
48%
6%
40%
50%
6%
38%
Ad Exchanges
10%
36%
Data Management
Platforms (DMP)
44%
37%
38%
37%
7%
36%
Ad Networks
30%
8%
32%
Agency Trading
Desks (ATD)
31%
59% 5%
31%
Supply Side
Platforms (SSP)
16%
Direct from Publisher/
Non-Programmatic/Other
51%
52%
56%
14%
25%
27%
63%
56%
55%
65%
64%
71%
61%
More
Base: Total Respondents | Optimism Index equals difference between respondents increasing and decreasing ad spending in the next 12 months
37%
5%
33%
8%
29%
5%
25%
5%
26%
4%
21%
12%
15%
The SameL
Discover what advertisers think about this
year’s Upfront and NewFront – the attitudes,
opinions and reviews. Second-to-none
planning insights for improving effectiveness.
Over 50 television networks and digital
media brands are measured.
ess
© 2015 Advertiser Perceptions
Video Advertising Report
Where are the Video Ad Dollars
Flowing and Why?
Native Content and Advertising Report
What do Advertisers Have Planned for
Native Advertising and Content?
hift in Pro rammatic Buyin is
omin From A encies 23% to
8% Marketers are flat
41%
Upfront / NewFront Report
Programmatic Advertising Report
The Programmatic Advertising Report
helps media brand executives make sense
of the ad tech market. Learn what media
decision makers think of Ad Exchanges,
DSPs, Trading Desks, DMPs, and SSPs.
Plans-to-buy and opinions of more than 25
leading ad tech companies are included.
Past 12 Month Ad Budget Allocation (Average Percent of Allocation)
Base: Total Respondents
AP Access Keeps You Current
What is the Outlook for Programmatic
Advertising and How Will It Affect
Your Business?
Mobile Advertising Report:Methods of Buying Mobile Advertising
Native Advertising Report: Most Important Evaluation Metrics
Digital video advertising continues to go
mainstream. Find out where the ad dollars
are flowing and who’s controlling the purse
strings. More than 50 digital media brands
and television networks are covered.
Video Advertising Report: Digital Video Funding Sources
Percent Indicating Sources of Funding
4%
23%
Interactive TV
6%
Search
10%
Display
69%
Base: Expect Digital Video Advertising to Increase
Broadcast
11%
Cable
DIGITAL VIDEO
ADVERTISING
19%
Print
4%
Social
2%
Other
of Advertisers Plan to Increase Digital
Video Advertising Over the Next 12 Months
© 2015 Advertiser Perceptions
Percent of Respondents Rating 4 to 5 on a 5-point scale
44%
Engagement/Time spent on the story
Brand lift
40%
Engagement/Reader comments
36%
36%
Cost per click/Cost per action
35%
Social media sharing
Traffic
33%
Story reads-the number of people who have read the story
33%
Sales conversion metrics
32%
Story impressions-the number of times the story has been
viewed online or in social media
29%
Cost per view
29%
Cost per thousand
26%
Source of trafÞc
23%
Display ad impressions
14%
0%
Base: Total Respondents
20%
40%
60%
© 2015 Advertiser Perceptions
Deliverables
• Presentation
• Executive
• Media
(PPT) with Audio Walk-Through of Findings and Analysis
Summary
Brand Dashboard Summary of Findings
About Advertiser Perceptions
When it comes to gaining knowledge and clarity about what advertisers think, nothing compares to what
Advertiser Perceptions delivers. We are the world leader in providing media company executives with the
research-based advertiser insight and guidance necessary for producing superior advertiser experiences,
strengthening media brands, improving advertiser satisfaction and increasing advertising sales. We
specialize in determining, analyzing, communicating and applying what advertisers think — their plans,
opinions and motivations.
Our proprietary database and panels of media decision makers are large and responsive. The advertiser survey
and questionnaire development process that we employ is proven and ensures optimal response. Focus and
media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct
on behalf of our clients, who represent most of the largest media companies in the world.
FOLLOW US!
Website: www.AdvertiserPerceptions.com
Twitter: @adperceptions
LinkedIn: www.linkedin.com/company/advertiser-perceptions
PERCEPTIONS GROUP
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New York, NY 10036
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F: 212 626 6724
www.PerceptionsGroup.com
www.AdvertiserPerceptions.com