AP Access Reports Media Intelligence for a Dynamic Market Mobile Advertising Report Understand the Migration to Smartphones or Tablets and the Reasons Why. As the media-advertising marketplace demands it, Advertiser Perceptions delivers timely, research-based insight about the most critical matters affecting the industry. Throughout the year, we keep our clients abreast of the rapidly changing media landscape, enabling more informed decisions, resulting in more successful outcomes and a superior experience for your advertisers. Find out what advertisers think about the migration of print, digital and video content to mobile and its effect on advertising. More than 50 media brands are measured. New native advertising trends are creating opportunities for media brands – depending on their state of readiness. The Native Content and Advertising Report help identify truth and debunk the misconceptions about how advertisers are planning to implement their own native advertising strategies. More than 50 media brands are measured. www.AdvertiserPerceptions.com 39% 35% 35% 24% Direct from Publishers or Portals With Ad Networks 26% Programmatic (through open or private ad exchanges) Past 12 Months Next 12 Months © 2015 Advertiser Perceptions What do Advertisers Think of the Upfront and NewFront? Programmatic Report: Programmatic Buying Optimism Percent Saying They Will Spend More, The Same Amount, or Less on Each Technology in the Coming 12 Months EARLY ADOPTERS LAGGARDS OPTIMISM: INCREASE MINUS DECREASE Demand Side Platforms (DSP) 46% Ad Exchanges 44% Data Management Platforms (DMP) 46% 43% Ad Networks Agency Trading Desks (ATD) Supply Side Platforms (SSP) Direct from Publisher/ Non-Programmatic/Other 40% 36% 30% OPTIMISM: INCREASE MINUS DECREASE Demand Side Platforms (DSP) 48% 6% 40% 50% 6% 38% Ad Exchanges 10% 36% Data Management Platforms (DMP) 44% 37% 38% 37% 7% 36% Ad Networks 30% 8% 32% Agency Trading Desks (ATD) 31% 59% 5% 31% Supply Side Platforms (SSP) 16% Direct from Publisher/ Non-Programmatic/Other 51% 52% 56% 14% 25% 27% 63% 56% 55% 65% 64% 71% 61% More Base: Total Respondents | Optimism Index equals difference between respondents increasing and decreasing ad spending in the next 12 months 37% 5% 33% 8% 29% 5% 25% 5% 26% 4% 21% 12% 15% The SameL Discover what advertisers think about this year’s Upfront and NewFront – the attitudes, opinions and reviews. Second-to-none planning insights for improving effectiveness. Over 50 television networks and digital media brands are measured. ess © 2015 Advertiser Perceptions Video Advertising Report Where are the Video Ad Dollars Flowing and Why? Native Content and Advertising Report What do Advertisers Have Planned for Native Advertising and Content? hift in Pro rammatic Buyin is omin From A encies 23% to 8% Marketers are flat 41% Upfront / NewFront Report Programmatic Advertising Report The Programmatic Advertising Report helps media brand executives make sense of the ad tech market. Learn what media decision makers think of Ad Exchanges, DSPs, Trading Desks, DMPs, and SSPs. Plans-to-buy and opinions of more than 25 leading ad tech companies are included. Past 12 Month Ad Budget Allocation (Average Percent of Allocation) Base: Total Respondents AP Access Keeps You Current What is the Outlook for Programmatic Advertising and How Will It Affect Your Business? Mobile Advertising Report:Methods of Buying Mobile Advertising Native Advertising Report: Most Important Evaluation Metrics Digital video advertising continues to go mainstream. Find out where the ad dollars are flowing and who’s controlling the purse strings. More than 50 digital media brands and television networks are covered. Video Advertising Report: Digital Video Funding Sources Percent Indicating Sources of Funding 4% 23% Interactive TV 6% Search 10% Display 69% Base: Expect Digital Video Advertising to Increase Broadcast 11% Cable DIGITAL VIDEO ADVERTISING 19% Print 4% Social 2% Other of Advertisers Plan to Increase Digital Video Advertising Over the Next 12 Months © 2015 Advertiser Perceptions Percent of Respondents Rating 4 to 5 on a 5-point scale 44% Engagement/Time spent on the story Brand lift 40% Engagement/Reader comments 36% 36% Cost per click/Cost per action 35% Social media sharing Traffic 33% Story reads-the number of people who have read the story 33% Sales conversion metrics 32% Story impressions-the number of times the story has been viewed online or in social media 29% Cost per view 29% Cost per thousand 26% Source of trafÞc 23% Display ad impressions 14% 0% Base: Total Respondents 20% 40% 60% © 2015 Advertiser Perceptions Deliverables • Presentation • Executive • Media (PPT) with Audio Walk-Through of Findings and Analysis Summary Brand Dashboard Summary of Findings About Advertiser Perceptions When it comes to gaining knowledge and clarity about what advertisers think, nothing compares to what Advertiser Perceptions delivers. We are the world leader in providing media company executives with the research-based advertiser insight and guidance necessary for producing superior advertiser experiences, strengthening media brands, improving advertiser satisfaction and increasing advertising sales. We specialize in determining, analyzing, communicating and applying what advertisers think — their plans, opinions and motivations. Our proprietary database and panels of media decision makers are large and responsive. The advertiser survey and questionnaire development process that we employ is proven and ensures optimal response. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent most of the largest media companies in the world. FOLLOW US! 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