Company Overview The First Snow Plow Designed For An Everyday Car! Nordic Auto Plow LLC is based in West Chicago, Illinois and has developed a revolutionary new product to remove snow from driveways this winter – the Nordic Auto Plow. This innovative new snow plow is designed to be attached to the front or back of almost virtually any type of passenger vehicle, including cars, trucks and even ATVs. It is intended for non-commercial use to help users quickly clear their driveways during snow events, providing a more effective alternative to using a shovel or snow blower. The Nordic Auto Plow can be attached to virtually any passenger vehicle in seconds. The user can literally just drive out of their garage and down the driveway. The user stays in the comfort of their heated car and can clear snow in a fraction of the time of conventional methods. The product is ideal for people who are unable to shovel due to physical limitations, people who have a higher risk of heart attack, or for those who simply want to save time during snow removal. It literally turns an ordinary car into a snow plow! www.NordicAutoPlow.com Key Product Features »» Attaches to virtually any type of passenger vehicle in seconds »» Can be attached to the front or back of the vehicle using just two bungee cords and two straps »» Patented design will not damage the vehicle when used according to instructions »» The plow blade is made of lightweight ABS plastic – weighs less than 50 lbs »» Rounded edge of plow blade is designed to glide over driveways and uneven surfaces »» No hydraulics or special hitches are required for installation »» The unassembled plow fits easily into a storage container when not in use and fits easily into ones trunk for easy transportation, storage, shipment or display in retail stores »» The plow is less expensive than most snow blowers and will allow for even the heaviest of snow to be moved by anyone able to drive a vehicle (retail price is under $600) »» Provides an excellent alternative to strenuous shoveling or snow blowing – helps reduce the risk of injury and heart attack »» Made in the USA Product Design The Nordic Auto Plow fits virtually any type of passenger vehicle, including cars, SUVs and pickup trucks. Once assembled and the straps are fitted for the vehicle, the plow can be attached to the vehicle in less than a minute using just two straps and two bungee cords as shown in the diagram below. The front braces of the plow are padded and designed to help prevent damage to the vehicle. The blade is made of durable ABS plastic, is reversible, and weighs less than 50 lbs for easy positioning. Installation Steps (Front) STEP 1: Position the plow with its padded braces in front of the vehicle. It weighs less than 50 lbs so it can be easily moved into position. (The plow can also be attached to the back of the vehicle as another option). A D B D STRAP STRAP ////////////////////////////////////////////////////////////////////////////// STEP 2: Attach the two straps to the top of the car’s hood near the windshield. The straps are adjustable to fit any size vehicle. ALTERNATE CLIP LOCATION ALTERNATE STRAP POSITION (IF DESIRED) ////////////////////////////////////////////////////////////////////////////// STEP 3: Hook the two bungee cords to the front wheel well area. C D BUNGEE STRAP About The Company Nordic Auto Plow LLC was founded by Richard Behan (CEO), the inventor and designer of this snow plow for everyday cars and vehicles. Richard had the idea for this innovative product since his college days more than 20 years ago. He continued to see the need for an easier method of snow removal and worked with industrial designers and engineers to develop the Nordic Auto Plow. The product was launched in January 2012 and is already available online at several retailers with outstanding consumer demand. Nordic Auto Plow LLC is based in West Chicago, Illinois. More information about the Nordic Auto Plow product, including both installation and snow removal videos, are available at www.NordicAutoPlow.com. Additional assets including the company logo, b-roll footage, high-resolution photos and other information are available. www.NordicAutoPlow.com PRESS CONTACT: Tausha Moore MPRG 866.484.4900 [email protected]