EUROPEAN
2015
PRESS KIT
The Haier story – how it all began with a hammer…
In 1984, Zhang Ruimin, the current CEO of Haier, who at
the time was the director of a small refrigerator factory in
Qingdao, received a customer complaint regarding a faulty
product. Mr. Zhang had all the faulty models on the factory
floor lined up and proceeded to smash them with a
sledgehammer in front of his entire staff. Those
responsible for the products were invited to do the same.
Ever since, the company has fixed itself a clear objective:
to build high quality, reliable products. 30 years later, Haier
is the world’s leading white goods manufacturer,
recognised for its cutting edge design and innovations .
Haier in 2015
Haier Group – a global brand born in China
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For the sixth year running, Haier has been ranked the number one brand for Major Appliances in
the world with a 10.2% retail volume share in 2014 (Source : Euromonitor International Ltd)
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Worldwide turnover reached US$32.6 Billion in 2014
The group has equally been ranked the number one brand for refrigeration and home laundry
appliances, freezers, as well as electrical wine coolers/chillers.
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White and Brown goods specialist
5 R&D centres worldwide
30 years of experience
Present in 165 countries
Strong presence in Europe
A company philosophy based on 3 core values:
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Quality
Innovation
Design
Worldwide reputation
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Haier Group Chairman & CEO, Zhang Ruimin, ranked among “The World’s 50 Greatest Leaders”
(March 2014), named “The Most Reform-Minded Entrepreneur of the Year” (December 2014)
and “The first 2015 recipient of the Best Practices CEO Award” (April 2015)
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Haier classed as the 8th most innovative company in the world, according to a survey by the
Boston Consulting Group (January 2013)
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Featured in Newsweek’s “10 Top Innovative Companies” (December 2010)
Listed in Bloomberg BusinessWeek’s annual “Top 50 Most Innovative Companies” (published
April 2010)
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13th on Forbes’ Reputation Institute Global 200 List (May 2008)
Press Kit 2015
Contents
Haier Group profile
4
An innovative global group
A success story
5
How it all began with a hammer…
A clear business philosophy
6
Strategy based on 6 dimensions
Core Values
7
Quality
Design
Innovation
Corporate Responsibility & Preserving the environment
Back to Human Resources
Customer Satisfaction : the key to Haier’s success story
Haier Europe
12
Organisation and expertise
Haier’s products
14
Specialist in White & Brown goods
Appendices
28
Haier Group Profile
An innovative global group
Founded
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1984
Headquarters
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Qingdao, Shandong Province, China
European Headquarters
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Paris, France (2010)
European Support Structure
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Varese, Italy
Board of Directors
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Chairman & Chief Executive Officer: Mr. Zhang Ruimin
Rotating presidency: Mr. Liang Haishan and Mr. Zhou Yunjie
Vice Chairman: Mr. Wu Kesong
R&D
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5 R&D centres worldwide
Close to 4% of total annual revenue invested in R&D8150 employees dedicated
to R&D
Production sites
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66 trading companies
24 manufacturing plants
5 R&D centres
24 industrial parks
European production site
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Campodoro, near Padua (Italy)
European R&D centre
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Nuremberg (Germany)
Employees
Sales network
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70 000 worldwide
Over 143,330 distributors across 100 countries
Turnover
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Haier has showed consistent growth over the last three decades, achieving a
record turnover of $32.6 Billion in 2014 (vs. $29.5 Billion in 2013)
Main product lines
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Refrigerators/freezers, air-conditioners for professional use, microwaves,
washing machines, tumble dryers, dishwashers, televisions, mobile phones,
laptop computers, energy solutions...
Market positioning
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(source: Euromonitor International
Limited, based on 2014 data)
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For the 6th consecutive year, Haier is the N°1 brand of Major Appliances in the
world with 10.2% retail volume share in 2014
Haier is the N°1 brand of Refrigeration Appliances in the world with 17%
retail volume share in 2014
Haier is the N°1 manufacturer of Refrigeration Appliances in the world with
18.6% retail volume share in 2014
Haier is the N°1 brand of Freezers in the world with 22.8% retail volume share
in 2014
Haier is the N°1 manufacturer of Freezers in the world with 23.4% retail
volume share in 2014
Haier is the N°1 brand of Home Laundry Appliances in the world with 14.4%
retail volume share in 2014
Haier is the N°1 brand of Electrical Wine Coolers/Chillers in the world with
18.1% retail volume share in 2014
Haier is the N°1 manufacturer of Electrical Wine Coolers/Chillers in the
world with 18.4% retail volume share in 2014
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A success story
How it all began with a hammer…
In 1984, when Zhang Ruimin, now CEO, was appointed director of the Qingdao Refrigerator Factory, it
was just a small ailing collective production plant with a debt of 1.47 million RMB (approx. 160000
euros). Following a customer complaint and to emphasise the importance the company placed on
quality, Mr. Zhang lined up the faulty models on the factory floor and proceeded to smash them with a
sledgehammer. Those responsible for the products were invited to do the same. ''There is no A, B, C,
or D quality,” he said at the time. ''There's only acceptable and unacceptable.''
The factory has since grown to become what is now known as the Haier Group, China's leading
home appliance manufacturer, one of the country’s most admired companies and one of the
most respectable brands worldwide. The group has forged the identity of the city of Qingdao (in the
Shandong Province) in its own image – the company is omnipresent, with an avenue named after it, a
technology park and a museum of science and technology.
Haier’s international reputation has continually improved over the last 30 years. 19 of the
company’s products, including refrigerators, air-conditioners, washing machines, televisions, water
heaters, personal computers, mobile phones and kitchen appliances, have been ranked among the
“Top Brands” in China and the Chinese General Administration of Quality Supervision, Inspection and
Quarantine has rated Haier’s refrigerators and washing machines among the “Top Global Brands” in
China.
With a presence mainly in Asia (70% of sales) up until 2000, Haier decided to gain a strong
foothold in Europe and opened a subsidiary, locating its headquarters in Varese, Italy. Today, the
group is present in more than 30 European countries, and relocated its European headquarters to
Paris, France in 2010, whilst keeping a support structure in Varese, Italy.
Thanks to CEO, Zhang Ruimin’s brand strategy, Haier was named the world’s number one white
goods manufacturer in 2009 (according to statistics from Euromonitor based on volume market share
per brand). Haier has confirmed its global position by retaining the title for five years in a row.
Haier has evolved as a result of its three phases of ‘brand building’, ‘diversification’ and
‘globalisation’, and since 2005 has entered into its fourth phase of development. The Haier Group is
convinced that the key to successful globalisation is successful localisation. In other words, the
establishment of a “Three-in-One” operational structure that brings together design, production and
marketing as close to the sales territory as possible. This means using local employees and financial
resources to fully integrate the group into the country it is working in and cooperating with.
As part of its commitment to increase customer interaction, Haier has embraced a ‘networking
strategy’ for the development of a connected enterprise. By building an enterprise with no
boundaries, Haier aims to break down the barriers that exist between the enterprise and the consumer
Haier headquarters – Qingdao
A clear business philosophy
Strategy based on 6 dimensions
Haier’s business strategy is focused on maximizing products, market segments and geographic coverage
while simultaneously ensuring that the company delivers the most innovative breakthrough products that
maximize cost efficiency. In order to achieve these ambitious goals, Haier has identified 6 key focus areas :
Product range enlargement
In order to maximise its brand development, Haier pursues and accelerates efforts to extend its product
range. Today, Haier’s broad product portfolio covers such diverse areas as cooking products, home
solutions, solar thermal systems, air conditioning and heat pumps.
Coverage of all market segments
By covering all market segments, including the high-end segment, Haier maintains a strong foothold in all
market segments.
Geographic development
Haier growth in priority markets such as China, America, Europe and Asia Pacific has not impeded its
development in emerging markets. The success of the company’s geographical development is one of the
cornerstones of its growth.
Industrial platforms
Production efficiency is guaranteed through Haier’s ongoing investment in its industrial platforms and
manufacturing lines.
R&D Innovation and Design
Haier’s ongoing investment in R&D is one of the key drivers of its success. The company invests 4% of
turnover in R&D and has 8150 employees involved in innovation programmes around the world.
As the first and the most powerful domestic enterprise design center, Haier Design Center obtained more
than 60 awards of industrial design, including 37 iF awards, 20 reddot awards, 3 Gmark awards, 3 IDEA
awards etc.
HR Empowerment Philosophy
Haier deploys efficient management practices that allow values of courage, self-determination and ability to
“think out of the box” to grow (inverted triangle and ZZJYT management innovation programmes).
A business strategy that has sparked global recognition
Since 1984, thanks to the determination of its management team, Haier has built itself a global reputation - starting in
China, where Haier is one of the country’s most admired brands, and now worldwide. Haier’s presence in the most
prestigious business rankings reflects this success and is recognition of its philosophy and the results it has achieved
around the world.
 Haier Group Chairman & CEO, Zhang Ruimin, ranked among “The World’s 50 Greatest Leaders (March
2014), named “The Most Reform-Minded Entrepreneur of the Year” (December 2014) and the “first 2015
recipient of the Best Practices CEO Award” (April 2015)
 Haier classed as the 8th most innovative company in the world, according to a survey by the Boston
Consulting Group (January 2013)
 Listed in Bloomberg BusinessWeek’s annual “Top 50 Most Innovative Companies” (published April 2010)
 Ranked number 1 in Fortune Magazine’s list of “China's Most Admired Companies” (Chinese Edition, October
2009)
 13thon Forbes’ Reputation Institute Global 200 List (May 2008)
Core Values
Since its creation, the group’s mission has been to offer innovative solutions ensuring it merits its ‘Inspired
Living’ tagline.
Quality, intelligence and design have always been at the core of Haier’s values. In order to stay proactive with
changing consumer trends Haier has repositioned its focus on Technology and Intelligence.
To guarantee customer satisfaction Haier places the user at the core of its technology, by interacting with
consumers about their everyday needs and developing products which perfectly match their demands.
Quality, innovation and design are combined with technology and intelligence to create superior customers
products.
Haier, an enterprise focusing on technology, providing services and solutions.
Quality
At Haier, quality is the foundation upon which the brand’s
reputation is built.
Service Quality
Customer satisfaction and service excellence are essential
to Haier (after-sales and Customer service dedicated
centers).
Product Quality
Reliability, durability and performance are ensured by
rigorous quality control procedures.
Environmental Quality
Haier is truly committed to going the extra mile to
incorporate environmental concerns when developing new
products.
Haier sets the
international standard
for water heaters…
The commission for the safety of household
and similar electrical appliances of the
International Electronics Commission
(IEC/TC61) announced that the water
heater security standard originally
proposed by Haier has become the
international standard. In July 2008, Haier
took part in the drafting of nine international
standards, three of which (relating to
washing machines and water heaters) went
on to become international standards.
In 2014, Haier became the first manufacturer in its category to receive the VDE Seal of Quality for its series of
Three Door (3D) combi fridge-freezers, due to its simple operating system, refrigeration efficiency, world-class
hygiene levels and unbeatably low noise levels.
In 2014, Haier introduced its first lifetime warranty for the compressor in its large capacity American
refrigerators. This initiative reinforces the company’s philosophy of putting the consumer at the heart of its
strategy. Customer satisfaction is one of the core values of the Haier Group and it is achieved through the
marketing of ever more innovative products and constant investment in R&D. With this lifetime guarantee,
Haier customers can enjoy peace of mind and 100% confidence in their purchase.
Haier’s commitment to product quality is demonstrated in the promise to provide a full refund to any customer
unsatisfied with a Haier product in its first 90 days after purchase.
Design
Haier incorporates the customer at a very early stage in the design process. The company is committed to
having an ongoing process of consultation with consumers in order to understand current needs and future
demands.
The contemporary home has evolved. Appliances and televisions are now as much ‘part of the furniture’ as the
furniture itself. Haier is at the forefront of understanding and interpreting trends.
For several years, the numerous international awards won by Haier in Europe and throughout the rest of the
world have rewarded the group’s strong commitment to achieving excellence in Quality and Design.
A few examples:
 Haier Smart Window Side by Side refrigerator is awarded 2015 red dot award
 Haier Tianzun Wind Tunnel AC is awarded 2015 IF award
 Haier French door has been awarded 2014 red dot award
 VDE Seal of Quality for Haier’s A2FE-735 series of Three Door (3D) combi fridge-freezers
 Haier’s 3D Fridge won a red dot award for product design in 2013, beating competition from 4,662
products in running. The awarding panel was convinced by the product’s minimalist and harmonious
design.
 In 2011, Haier won the prestigious iF Communication Design Award for its M300 Series 3D LED TVs,
as well as the IFA PREVIEW Design Award for the Haier Glass Design® range.
 Haier’s 3D refrigerators picked up UK trade magazine Get Connected’s ‘Product of the Year Award
2011’ for ‘Best Design’.
 Thanks to its innovative 3D system and elegant glass door finish, the popular AFD-631G combi picked
up the IFA “Usability Park” 2010 Audience Choice Award for user-friendliness at the German IFA trade
show.
 In March 2008, Haier began a valuable, long-term collaboration with the prestigious German testing
and certification institute, VDE.
 Haier’s super-thin, highly efficient frequency conversion air-conditioners won the German IF Design
award in 2005.
 In July 2004, Haier’s refrigerators won the IF Design award, which identifies the cream of industrial
design from amongst 2,293 product entries from 35 different countries.
Innovation
Innovation is at the heart of Haier’s strategy. By placing the customer at the core of its innovation process Haier
ensures that the products it designs respond perfectly to the needs and expectations of its customers. Customer
involvement is sought at every stage of the process, from the initial development stage, through to the design of the
product.
Haier’s respect for the environment is evidenced in its innovative and energy efficient products. While, Haier’s
commitment to continual development sees the company invest heavily in R&D to support its ongoing innovation.
Launch pad for excellence – the Research & Development Centre
In December 1998, Haier opened its first Research & Development Centre which incorporated a design department. This centre
includes, amongst other things, an environmental laboratory, a climate simulator, a sound testing room and a darkroom.
The group has obtained 15,737 technology patents including 5,598 for Haier inventions. Only in 2013, Haier has obtained
1,785 technology patents including 882 for inventions.
As part of its commitment to European expansion, Haier has since opened research centres in Italy and in Germany.
By drawing upon local market research, Haier’s R&D centres aim to develop products that are perfectly suited to the needs and
expectations of European consumers. To do this, Haier constantly innovates and invests 4% of its turnover in R&D.
In 2011, Haier strengthened its presence in Europe by opening an R&D centre dedicated to White goods in Nuremberg,
Germany. Initially dedicated to dishwashers, the centre’s research now covers refrigerators and freezers.
This centre offers indisputable advantages to the group, thanks to:
Close proximity to its clients and the market;
A better management of customer needs/demands;
Innovative and competitive solutions;
The construction of the brand’s image in Europe.
In order to meet its objectives, Haier has recruited some top talents (including hydraulic engineers) to better respond to the
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expectations and needs of consumers. More than 15 people work in this 1000m centre.
In 2012, Haier opened an R&D centre in Lyon, France, dedicated to the new Home Solutions strategic business unit. The
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group is investing 1M€ in this site over two years. A team of specialists in Thermal and Climatic Engineering work on the 400m
site. Local teams are charged with developing a full range of systems for heating, cooling and producing sanitary hot water for the
Residential and Commercial European markets.
Haier has been able to get closer to both its customers and the market while demonstrating its desire to develop products which
are perfectly adapted for the needs and demands of European consumers.
A few examples:
 2013 Haier is awarded 6 iF design award and 5 red dot awards for its great design and innovation
 In 2013 Haier introduced the Intelius washing machine, with impressive features and a market leading energy efficiency of
A+++ -40%.
 In December 2012, BCG (leading strategy consulting group) ranked Haier the 8th most innovative company worldwide.
 2010 Haier is crowned the 10th most innovative company by American magazine Newsweek
 2002 Haier products achieve an A+ with regards to energy consumption. Haier refrigerators are amongst the first A+ energy
rated products introduced into the European market.
Corporate Responsibility &
Preserving the environment throughout the product lifecycle
Partner of the 2008 Beijing Olympics with
environmentally friendly products
Haier became the first official supplier of household
electrical appliances in Olympic history by signing a
contract with the 2008 Beijing Organising
Committee, making available 60,000 ecological,
energy-efficient products.
Keeping in mind the mission of the Beijing Games (a
green, people focused and technology oriented
Olympic Games), and drawing on its experience as
the supplier of air-conditioning units for the Olympic
Stadium in Athens in 2004, Haier designed a
complete range of environmentally friendly products
for the 2008 event
Thirty-one product categories, including airconditioners, washing machines and immersion
heaters were installed across the Olympic sites in
Beijing and other host towns.
The products that were designed for the Olympic
Games are now available for purchase throughout
China.
Whilst placing an emphasis on quality, Haier also takes
a strong interest in its customers and their immediate
surroundings. As early as the 1990s, Haier obtained
numerous environment related certifications and
acknowledgements from professional organisations
including the well known Japan Electrical Safety &
Environment Technology Laboratories.
Thanks to its efforts, in 1997 Haier became the first
Chinese manufacturer of household appliances to
obtain ISO14001 certification for environmental
management. As a result, Haier went on to obtain
QC08000 certification for its management process systems
for dangerous substances. It also acquired RoHS
certification from the European Union (for the restriction of
dangerous substances).
In 2002, Haier was among the first businesses to bring
class A+ products with low energy consumption to the
European market. Six Haier refrigerators were eligible for
this European energy saving standard.
As a sustainable company, Haier cares about water and electricity consumption concerns when developing new
products, electronics recycling schemes and encourages eco-awareness and responsibility amongst end users.
Corporate Social Responsibility
Haier places the wellbeing and happiness of its customers and
collaborators at the centre of everything it does. Haier supports a number
of organisations and causes which reflect its close links with the global
community and the environment.
Organisations & Causes
Supporter of the WWF Earth Hour operation worldwide
Sponsor of the American National Parks Conservation Association
Material and financial aid for the reconstruction of schools and homes
following the Sichuan Earthquake
Putting the ‘human’ back into Human Resources
Customer satisfaction is the cornerstone of Haier’s philosophy, and people’s happiness a main objective, so with
this in mind, the group’s Human Resources pay particular attention to improving working conditions and ensuring
personal development for its teams. Haier recognises the invaluable importance of making people a vital
component of its business. Whether it’s empowering employees to lead and seeking input from customers, the
ethos remains the same. Haier is a company which thrives by engaging people at every level of the organisation.
Haier’s management models, such as ‘OEC*’, the ‘market chain’ and ‘integration of individuals and goals’, have
been used as case studies at Harvard Business School, University of Southern California, Lausanne’s IMD
(Switzerland), INSEAD (France) and Kobe University. Haier’s ‘market chain’ management model was also added
to the European Union’s case study library.
* OEC: O stands for Overall; E stands for Everyone, Everything, and Everyday; C stands for Control and Clear.
OEC means that employees should complete the tasks assigned to them each day
Customer satisfaction: the key to Haier’s success story
Haier’s philosophy has always focused on the individual. The group puts customer satisfaction at the
heart of its core values and its greatest ambition is to gain a customer’s loyalty. Indeed, the workforce prides
itself on setting the best example possible, pushing the boundaries of innovation and design to keep in line
with their customers’ needs and expectations.
User interaction is a top priority at Haier. To gain a better understanding of user satisfaction, Haier takes all
ratings and reviews into consideration (in line with the AFNOR quality certification). Haier then automatically
sends all reviews to R&D centres. In addition, from September customers will be able to easily get in touch
with a Haier representative through their website.
It is down to convictions like these that Haier has learnt how to move from being a small scale collective
factory on the verge of bankruptcy to the world’s number one white goods manufacturer. As such, Haier has
been able to assert its brand on a global scale and gain the approval and trust of customers from
different countries and cultures.
In Europe, Haier has established two important tools in order to optimise its ability to listen to and
satisfy customers:
 The European Call Centre allowing technicians to respond to customers at any time and in eight
different languages – German, Spanish, French, Italian, Austrian, Polish, Portuguese, Dutch, Belgian
and English.
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The ‘Haier Club’, which was launched in February 2010, enables Internet users to talk about products
and exchange tips and comments. They can also ask technicians or other users’ questions. The
remarks supplied are also a source of inspiration during product improvement and innovation
processes in order to better meet the needs of end users.
Haier Europe
Haier Europe: guaranteeing Haier’s service quality
As a worldwide leader in home appliances, Haier has an ambitious development programme in place to
become a major European player. Haier Europe is the group’s European entity, with operational
headquarters in Paris, France, and a support structure in Varese, Italy.
Haier Europe carries out this work in close collaboration with its subsidiary Haier Deutschland GmbH and
its 7 European offices located in:
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France
Italy
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Spain
United Kingdom
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Russia
Benelux
Poland
Through these 7 offices and its German subsidiary, Haier is active in 30 European countries:
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Albania
Austria
Belarus
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
France
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Germany
Greece
Hungary
Ireland
Italy
Lithuania
Luxembourg
Malta
Netherlands
Norway
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Poland
Portugal
Romania
Spain
Russia
Slovakia
Sweden
Switzerland
Ukraine
United Kingdom
Ukraine.
Haier Europe’s objective is to create a homogenised sales
strategy for all European countries and provide transversal
support in order to better share tools and ensure a high quality
service:
 Corporate and brand communications
 Call Centre: technicians answer customer queries in a
choice of eight languages
 Parts depot: all parts are stored in Europe, to improve stock
sharing and to react quickly to requirements
 European after-sales service
 2-year contractual guarantee
 Logistics
Increased interaction between European market studies and R&D will allow more and more Haier subsidiaries to
offer innovative, practical and aesthetic products to their customers.
Haier’s product ranges
Specialist in white & brown goods
Across Europe and in 100 countries worldwide, Haier offers high-end products that:
 Boast modern, contemporary design
 Are rich in innovative functions
 Are firmly focused on energy efficiency
White goods
Refrigerators
Haier has been ranked the world’s number one refrigeration producer by Euromonitor International Limited
with a 18.6% retail volume share.
From their 1-door refrigerator, to their 4-door American style refrigerator, Haier offers an extensive range of
products to satisfy the needs of consumers.
Haier’s newest range of combi refrigerators are packed with innovative features designed to meet the storage
needs of today’s busy families. For the most hygiene-conscious consumer, the 3D and 4D refrigerator
compartment is equipped with Haier’s specially developed Anti-BacterialTechnology (ABT®), which
automatically eliminates bacteria from the air circulating in the refrigerator compartment, for a hygienically clean
storage zone.
No Frost also offers 2 key advantages: equal coolness distribution for improved food preservation and,
significantly, the absence of frost in the freezer section. The system also saves money as just 3mm of frost
equates to 30% extra energy consumption.
Haier, the world’s first manufacturer to offer a lifetime refrigerator
compressor warranty
Haier has raised the stakes in customer satisfaction by launching the first lifetime
warranty on the compressors of its new high capacity refrigerators. The initiative
sets a new industry precedent and highlights Haier’s focus on exceeding the
expectations and needs of its customers.
The compressor is one of the most important parts of any refrigerator, situated in
the core of the cooling system. Customers can be reassured that the product
which will maintain optimal performance levels year after year with this unique
lifetime warranty.
Smart design, large capacity and great performance: the 70 series & the 100 series
The 70 series, a new generation of Combi fridge freezers
The 2D, 3D and 4D refrigerator compartment is equipped with Haier’s specially
developed Anti-Bacterial Technology (ABT®), which automatically eliminates
bacteria, so you can be sure your food is being stored in the most hygienic
environment.
Haier’s 70 series combi refrigerators include a Digital inverter compressor which
guarantees optimal energy performance and effectively limits temperature variations
inside the refrigerator compartment or freezer.
Amongst other practical features, Haier’s 70 series combi refrigerators include a
Digital Inverter compressor, which guarantees optimal energy performance and
effectively limits temperature variations inside the refrigerator compartment or
freezer. It also ensures that the refrigerator runs smoothly and continuously at all
times, making Haier’s new combi lineup one of the quietest refrigerators on the
market at just 38 dBA.
A WiFi connection is available with the 3D and 4D models, allowing you to remotely
manage all the functions of the refrigerator via a tablet or Smartphone for optimal
convenience. With an A++ energy rating, the new 3D Fridge is 40% more energy
efficient than an A rated model.
At IFA 2014 Haier unveils its latest range of ultra-large capacity refrigerators, a pair of high-end models that
deliver first-class performance with an outstanding design. With never-before-seen capacities of up to 792L,
the new 1M wide Side by Side S100 and 4D S100 refrigerators are an ideal premium product for large
families.
The 100 series
Haier SBS S100: a one-of-a-kind XXL refrigerator
The new Side by Side S100 American refrigerator boasts a record capacity of
792L, with 435L of refrigeration space, a 335L freezer section and a 22L
MyZone adjustable temperature compartment.
In addition to its extraordinary dimensions (190 x 100.5 x 77 cm), the SBS
S100 has a low noise level (38dB) and many inventive built-in features,
including an ice-maker, bottle-holder and sliding pull-out drawers for easy
maintenance.
Its outstanding A+++ energy efficiency is unrivalled on the market for a product
of its kind.
Haier 4DS100: the first premium-design 1M wide refrigerator
The 685L net storage capacity of the Haier 4D S100 is 35% higher
than that of a typical 4-door American refrigerator, making it the perfect
premium product for large families.
The 4D S100 uses Total No Frost technology to completely prevent
frost from forming in the freezer compartment and for better cool air
distribution throughout the refrigerator.
A++ energy efficiency rating, 25% higher than that of an A+ rated
product, guarantees a minimal impact on the environment.
Haier has revamped its MyZone technology to offer even greater storage options to consumers. It offer four
innovative functions:
- Quick Cool: Allows you to quickly cool beverages for those last minute guests.
- Fruits and Vegetable: Allows you to optimally store fruits and vegetables.
- Chiller 0°C Fresh: Allows you to store delicate foods such as meat and fish.
- Defrost: Allows you to defrost your meals in a natural and gradual manner.
Wine coolers/chillers
Haier is ranked the world’s number one in the Wine Cellar Catergory by Euromonitor International Limited
with 18.1% retail volume share in 2014.
The JC-160GDD wine cellar: two separate compartments,
for wine that’s always at the right temperature
With two temperature zones, adjustable between +4°C and
+18°C, this wine cellar is the practical solution for ageing wine
in the best conditions, and storing it at an optimum
temperature.
The internal temperature is controlled by command keys in
the centre of the unit. In order to ensure internal conditions
are not altered by external light, and do not alter the
organoleptic properties of the wine, Haier has adorned the
JC-160GDD with an anti-UV glass door. Whilst a fan allows
the correct distribution of the temperature, a charcoal filter
eliminates bad odours.
This wine cellar can hold up to 50 bottles.
Washing machines
Haier is the N°1 brand of Home Laundry Appliances in the world with 14.4% retail volume share in 2014.
Haier proposes its extended laundry range to all categories: washing machines, tumble dryers and washerdryers. Constantly at the cutting-edge of innovation, Haier’s products are centred around:
 An intuitive design and modern look
 Excellent performance: amongst the best water and energy efficiency in the market
 ABT®, Haier’s exclusive Anti Bacterial Treatment
Intelius® 600, first on the market to hit A+++-50%
Haier’s washing machines bring together unique functionalities and
®
high performance. Thanks to significant R&D investments, Intelius
600 is the first washer on the market to achieve an electricity
consumption of 98kWh/year, or the equivalent of three 12-watt light
bulbs. This represents an energy saving of 50% compared with A+++,
the highest class on the market.
New 4SD technology (Smart Drive Motor™, Smart Dosing™, Smart
Detecting™ Smart Dual Spray™) brings an end to water, electricity
®
and detergent wastage. The Intelius 600 is equipped with 16
programmes for every potential wash: Hand Wash, Woolmark®, Baby
Care, Express 15’, Delicates, Jeans, Hygienic 95°C… and even a
programme to clean the drum, ideal after dyeing fabric.
The 86 and 82 Series: the range of washing machines to include an
antibacterial detergent drawer and door seal.
These ranges include a new innovation: the seals and detergent drawers are
coated with Haier’s ABT antibacterial treatment. This is the only available
treatment capable of eradicating more than 99.8% of Staphylococcus aureus,
E.coli and Pseudomonas aeruginosa bacteria.
More than just a one-time treatment that needs to be repeated; Haier’s ABT is
applied to the door’s seal and detergent drawer when the machine is built and
lasts throughout the entire
A star product, the 86 series has an energy rating (energy, washing, spin) of
A+++AB. The machine has a particularly low energy usage of only 186kWh a
year. With a capacity of 6-8kg it is an ideal product for families. The 86 Series
also features an induction motor that extends the machine’s lifecycle, reduces the
noise it creates and saves energy for the consumer.
The 82 series is made up of a washing machine, a tumble dryer (using heatpump technology) and a washer-dryer. The 8kg tumble dryer has an energy
rating of A-50%. Two models of washer-dryer will be launched with an option to
programme the machine for the full laundry cycle – from wash to dry
continuously. Haier’s unique antibacterial treatment is featured on all models.
The 79 series : Excellent value for money
In response to consumer demand, Haier is launching a series of accessibly priced
laundry products (washing machine and tumble-dryer), ideal as a first purchase.
This washing machine has an energy rating of up to A+++, depending on the
model. With capacities of between 6 to 9 kg and spin speeds of 1000-1400, the
machine also has a 15 minute express cycle, a fantastic time-saver when
refreshing small quantities of laundry. To take care of the most delicate fabrics,
the Woolmark® program is ideal.
Once again, Haier’s ever-present ABT® helps laundry, making the wash more
hygienic and preventing the build-up of bacteria.
Dishwashers
Haier has a range of Full Set dishwashers, with capacities ranging from 12 to 14 full place settings. Functions
include:
- LCD or LED displays which clearly display the different programmes
- Adjustable timer settings
- ABT® treatment in the seal
Brown Goods
Colour TVs
Haier’s entry into the colour television industry in 1997 marked the company’s move into the brown goods market.
Haier is also proving to be successful here – the company produced China’s first digital television set and the
world’s first streaming media television
This year, Haier renews its 4K series with the launch of 3 new Ultra HD TVs. Haier will also unveil a range of
Android TVs and a range of connected smart TVs. All of the televisions are beautifully designed with ultra-slim
frames, and crafted from high quality materials such as aluminium and premium metals.
The H6600 series: High-performing ultra HD TVs
The H6600 series is a new range of Ultra HD TVs. All models have a 3840 x 2160
pixel resolution, creating an image 4 times more detailed than a full HD TV.
Available in 42” and 50’’ models, the H6600 series uses F2R600 technology for
ultra-rapid image refresh rate, creating perfectly fluid image movement.
This range of 4K TVs also has a 5,000,000:1 mega dynamic contrast ratio, creating
vivid colours and deep blacks, whilst also limiting energy consumption due to the A
energy efficiency rating.
H6600 series main features
Edge-lit LED TV with UHD resolution (3840 x 2160), DVB-T/C twin tuner or DVB-T/C/T2 triple tuner,
5,000,000:1 dynamic contrast, 100Hz, F2R600 fast image refresh rate, 1 USB port (USB recorder,
Timeshift and USB video), 3 HDMI ports (1.4a), CEC and ARC (HDMI1), 1 headphone socket, 1 PC DSub15 socket, 1 scart connector, 1 coaxial cable, automatic volume limiter, 2x 8W loudspeakers, hotel
mode, CI+, A energy rating.
The K5000 series : Chic and Smart
The first range of Smart TVs from Haier features a hub with a multitude of catch-up
TV applications, VOD, entertainment features and news. Alternatively, surf the net
via an integrated web browser or enjoy interactive HbbTV services.
The K5000 series stands out with its sophisticated design, including an ultra-slim
frame, brushed aluminium finish and stylish metal stand.
The range also boasts LED edge-lit backlighting, a 5,000,000:1 mega dynamic
contrast and an ultra-fast image refresh rate of F2R400. With three HDMI ARC
(Audio Return Channel) ports, it is possible to send audio from the TV to an ARC
compatible device via an HDMI cable, without the need for an additional audio
cable.
K5000 series main features
Edge-lit LED TV, Full HD resolution 1920 x 1080 (40”/65” models) and HD resolution 1366 x 768 (32”
model), DVB-T/C/T2 triple tuner, Haier Smart TV with application hub and internet browser, HbbTV,
5,000,000:1 mega dynamic contrast, F2R400 image refresh rate, 2 USB ports (USB recorder, Timeshift
and USB video), DLNA, 3 HDMI ARC ports (1.4a), 1 headphone socket, 1 PC D-Sub15 socket, 1 scart
connector, S/PDIF digital interface, automatic volume limiter, 2x 8W loudspeakers, hotel mode, CI+, A+
energy rating.
M7000 series: the first range of Android 4.2 TVs
The M7000 series brings the Android universe to the television screen. The Haier
interface, specially created for Android, allows easy and intuitive navigation with
just one remote control. This innovative remote control is double-sided, with a
traditional TV remote on one side and a keyboard on the reverse, for quick and
easy text entry.
The ultra-thin frame and metal stand give this range a modern and elegant design.
The M7000 series has a high mega dynamic contrast of 6,000,000:1 and a rapid
refresh rate of F2R400, for images with natural colours and fluid movement for a
better viewing experience.
M7000 series main features
Direct LED TV with Full HD resolution (1920x1080), DVB-T/C/T2 tuner, Android 4.2, user friendly
interface, 6,000,000:1 dynamic contrast, 50Hz, F2R400 rapid refresh rate, wireless internet connection,
3 USB ports (USB recorder, Timeshift and USB video), 3 HDMI ports (1.4a), 1 headphone socket, 1
scart connector, 1 S/PDIF digital interface, 1 Ethernet port, automatic volume limiter, integrated 2.1
sound bar with 2x 10W loudspeakers and a 12W subwoofer, hotel mode, CI+, A+ energy rating.
Integrated Android system: Android 4.2 Jelly Bean, 1.5Ghz dual-core AML8726 Cortex A9 processor, 1
GB RAM memory, 4 GB flash memory, dual-core Mali 400 graphics card.
B8000 series: technological excellence
The B8000 series has all the capabilities needed for users to enjoy their favourite
TV programmes and connect with their audio and video devices such as a
soundbar, DVD reader or computer.
An ultra-slim frame and metal stand contribute to the model’s elegant design. The
B8000 series uses various different types of digital tuners (DVB-T/C/T2 or DVBT/C/S2) and produces images in Full HD (1920 x 1080) or in HD (1366 x 768) for
the 24’’ and 32’’ models.
Thanks to a USB port and associated functions, programmes can be saved onto a
USB key or hard disk. Live pause allows users to answer a phone call and then
pick up right at the moment where they left off. A 5,000,000:1 mega dynamic
contrast ratio creates brighter colours and deeper blacks. All this comes with low
energy consumption (A energy efficiency rating).
B8000 main features
Direct LED TV with Full HD resolution (1920 x 1080) and HD (1366x768) for 24’’ and 32’’ models, triple
tuner DVB-T/C/S2 or triple tuner DVB-T/C/T2, 5,000,000:1 dynamic contrast, 50Hz, F2R200 rapid
refresh rate, 1 USB port (USB recorder, Timeshift and USB video), 2 CEC and ARC HDMI ports (1.4a)
for the 32’’ model and 3 CEC and ARC HDMI ports (1.4a) for the 40’’ model, 1 headphone socket, 1
scart connector, 1 coaxial cable, 1 PC D-Sub15 socket, automatic volume limiter, 2x8W loudspeakers,
hotel mode, CI+, A energy rating.
A new generation of curved OLED and LED TVs
Haier is set to unveil a line of curved TVs at 2014 IFA consumer electronics
show in Berlin, including a 55" Full HD OLED model and a 65" ultra-thin LED
TV with stunning design. For even bigger, more realistic images, the 65" LED
TV displays UHD resolution (3840 x 2160) and a 40 Mega dynamic contrast
ratio. For a fully immersive 3D experience, slip on a pair of 3D glasses at the
stand.
Main Features of 65Q8000 (65’’ curved LED)
Edge-lit LED TV with UHD resolution (3840 x 2160), Smart TV by Haier, Family polarised 3D, dual
tuner DVB-T / C / T2, dynamic contrast 40 million:1, 100Hz, F2R600 image refresh rate, built-in
WiFi, 1 RJ45 jack, 2 USB ports (USB recorder, Timeshift, USB video, HEVC decoding , 3 CEC and
ARC HDMI ports (1.4a) (2x 4K , 1x 1080p), 1 HDMI port 2.0, 1 headphone jack, 1 PC input D
Sub15, 1 coaxial cable, automatic volume limiter, DLNA, 2x 10W loudspeakers, hotel mode, CI+,
class A+ energy consumption
Modular TV: The first TV that evolves with technological innovations
Following careful assessment of customer needs and online feedback from
internet users, Haier introduces a groundbreaking new modular TV, an
innovative concept device that allows users to select features by themselves
and easily update the software, for a truly personalised TV experience.
Just change the module on the back of the screen for a choice of Full HD (1920
x 1080) or UHD (3840 x 2160). Connected TV features can also be regularly
updated in line with technological developments.
This connected TV also incorporates a range of health monitoring and care
features. The user can measure their blood pressure weight, sleep cycle
quality from the comfort of their own home, and monitor their precise
movements from day to day. To further enhance the personalised TV
experience, an integrated camera advises on the optimal viewing position. An
alarm is used to warn the viewer if they are too close, have a poor posture, or
watch TV for too long. The modular TV will also be able to automatically adjust
brightness levels according to ambient lighting, in order to reduce eye strain.
Short-throw projector: home cinema made easy
Haier’s ideal solution with its first short throw LED projector, which sits almost
against the wall. Placed just 2 inches from the wall, Haier’s short-throw
projector can project a 60-inch image. At 1 metre from the wall, the maximum
150-inch diagonal can be achieved. The Haier short-throw projector is ideal for
heavy or frequent use. Equipped with a light-emitting diode (LED), its lifespan is
10 times longer than a standard bulb or lamp-based projector.
Main features of Haier’s short-throw LED projector
Image size: 60’’ to 150’’ for a total wall distance of between 0.39m and 1.01m ; Full HD image
1080p resolution, DLP video technology, 10.7 billion colours, contrast ratio of 2000 cd/m2,
brightness 5 000:1, active 3D technology; Android 4.2 operating system with 16 GB of flash
memory and 1GB of RAM, Realtek 3066 dual-core processor clocked at 1.6 GHz, quad-core Mali
graphics processor clocked at 400MHz, SD card slot for adding external memory (up 32 GB); built
in WiFi and RJ45; Smart remote control on tablet and smartphone (via Apps), content sharing on
Android; integrated speakers 2x8W, Bluetooth 4.0
Brown Goods Mobility
HaierPhones
Haier developed a new “Voyage” range of Android smartphones, designed exclusively for the European
market. With a new design, new technology and new concept, the latest HaierPhones offer a completely new user
experience.
Voyage G30 : A trendy and reliable companion
The slim line G30 is available in a choice of several different attractive colours
(navy blue, pure white, deep black, metal red, neon yellow) with a 9 mm body.
The front of the smartphone features a 4.5’’ IPS screen, with a soft-touch
textured shell on the back. Thanks to the combination of advanced battery
technology and a 28nm chipset for low power consumption, standby time
reaches up to 270 hours.
Equipped with Android 4.4 KitKat, all the latest Android apps can be accessed
on the G30. With dual SIM functionality, two independent phone numbers can
be managed simultaneously, with ingoing and outgoing calls or texts available
on both numbers at all times.
The G30 has an integrated 5MP rear camera with autofocus and flash, for
impressive photo quality. Via Bluetooth 4.0, it connects easily to compatible
accessories such as headphones, headsets or speakers.
The trendy and affordable G30 will certainly appeal to consumers looking for
the best value for their money.
Voyage V3: Advance at full speed!
The sophisticated design of the V3, ultra-slim (7.9 mm) with a sturdy metallic
body and reinforced glass back, reflects the elegance of the Voyage range. Its
1.5 GHz octa-core processor propels users into a dynamic world of new
sensations, ready to advance at full speed anytime.
The V3 is preloaded with Haier E+ UI, a full-touch user interface refined by
Haier, based on the Android user interface. Its 5’’ HD IPS OGS screen has
excellent resolution, resplendent colours, a 178° viewing angle and can be
controlled with 15 different kinds of gestures.
The V3 uses innovative data transfer mechanism Hotknot, meaning data
transfers with other Hotknot-enabled devices are possible through projected
capacitive touch panels when their screens are brought close together.
The 13 MP dual LED flash camera is equipped with autofocus and a f/2.2 wide
aperture. It also has a 1/3.06’’ CMOS sensor perfect for capturing special
moments, optimised with natural colours and deep contrasts even at nighttime.
Meanwhile, Digital Theater System (DTS) provides virtual surround sound for
perfect audio. Through an infrared sensor, users can control their TV and air
conditioner to enjoy the convenience of new connected technology in the home.
Voyage V5: Victory is the destination!
With the desirable new V5, users can stay connected anytime, anywhere, with
unbeatable 4G performance.
The V5 supports LTE-FDD, WCDMA and the GSM quad-band frequency,
dramatically increasing bandwidth capacity for connection speeds up to 7 times
faster than 3G. Powered by a 1.7 GHz 64-bit octa-core processor, this is the
most powerful 4G HaierPhone to date.
Featuring a high-quality aluminium and glass design, the 7.9mm handset has a
premium look. Its 5.5’’ Full HD IPS screen has a viewing angle of 178° and can
be controlled with 15 different kinds of gestures. Ultra-sensitive, it can be
operated without removing gloves, handy for the cold winter months. Like the
I70, it uses Hotknot for close-proximity data transfers through capacitive touch
panels.
Furthermore, the dual LED flash rear camera uses the 13 MP Sony IMX 214
sensor for exceptional photo quality, with the 5 MP front-facing camera also
more than adequate for snapping a satisfactory selfie.
A6 & A8: E-ZY Smartphone, easy life!
First introduced at IFA 2014, the E-ZY Smartphone A6 is an accessible
smartphone for novices and senior citizens. It features the specially designed
Haier Easy UI interface with large colourful icons, helpful everyday reminders
and simple calling, typing, listening and charging functionalities. An SOS button
can be used in any distress situation to dial predefined emergency contacts in
sequence.
The hard-of-hearing are catered to with an extra-powerful speaker, which can
reach up to 90dB, and M4/T4 hearing-aid compatibility. Meanwhile, shaking the
smartphone activates help messages for guidance. A capacitive stylus is
included, offering greater precision for those who are unable to keep their
hands steady.
While functionalities are simpler, staying connected remains important.
Preinstalled apps such as Facebook, Messenger and Viber allow the elder
generation to stay in touch with their friends and family and share media
content. Bluetooth 4.0 connectivity is ideal for use with Bluetooth-enabled
health accessories such as a smart scale or bracelet.
The E-ZY Smartphone A8 upgrade is set to make a splash in 2015. Equipped
with a 1.3GHz quad-core processor, a larger 4.5’’ screen and 5.0MP camera, it
also includes new functions such as TV and air conditioner control, while its
charging station features built-in speakers.
HaierPads
The new range of powerful and ultra-slim Android and Windows HaierPads boast a variety of impressive
features, including multi-core processors, QXGA (Quad Extended Graphics Array) resolution, powerful batteries and
8 MP high-resolution cameras with autofocus.
HaierPad W800: A slim and practical mini Windows 8 tablet
Following the launch of its first Windows tablet in 2014, Haier develops the W800, a
mini Windows 8 tablet. Slim (8.6 mm) and lightweight (388 g) the W800 is equipped
with a powerful INTEL Quad-core processor and Windows 8.1 OS.
Its 8’’ IPS HD screen guarantees clear and detailed images while its black soft touch
shell gives W800 a sleek and modern look. This Windows tablet comes pre-installed
with Microsoft Office 365, free of charge for the first year and an optional keyboard is
available, allowing for use as a mini laptop.
An impressive array of connectivity options includes Bluetooth 4.0, micro-HDMI and
Wi-Fi, to get online anywhere and connect with other devices.
The durable cover not only protects the tablet but also acts as an easy-to-open stand
for comfortable viewing.
Windows HaierPad W203: Power, portability and productivity
The new W203 HaierPad is perfect for on-the-go entertainment with its ultra-thin (9.4
mm) and ultra-light (410 g) full aluminium body. Its brilliant 10.1” IPS HD screen has
vibrant colours and wide viewing angles that make it perfect for movie-watching,
while Intel Gen 7 GPU HD graphics improve image clarity, whether indoors or
outdoors.
Powered by an Intel® Z3735F quad-core processor, the W203 is compatible with all
kinds of software and hardware. Thanks to an 8000 mAh battery, the tablet’s
excellent performance is coupled with all-day battery life.
Through use of the W203’s microSD card slot, memory can be expanded up to 64
GB, with 2 GB RAM, to load the tablet up with multimedia content such as movies
and music
A productivity-enhancing click-in keyboard can be used as a stand for a true PC-like
experience or act as a protective case when on the go. An integrated stylus is also
included, for efficient and precise use of the tablet in all situations. The W203’s
multiple ports include a full-size USB 2.0 port, a Micro-HDMI port and a micro SD
card reader.
HaierPad 971: a unique top-of-the-range tablet
Haier’s first 9.7’’ tablet has an ultra-slim body (7.6 mm) with a stylish gold colour. It is
powered by Android 4.4, the latest Android OS version. The QXGA (2048 x 1536)
IPS screen (263 PPI) is made for an optimum video viewing experience, with any
kind of content or definition smoothly supported by a 1.8 GHz quad-core processor.
Photo quality is equally impressive, with an integrated 8 MP autofocus rear camera.
The 2 MP front camera ensures accurate and fluent images for reliable video chat in
HD. Multimedia content can be displayed on other screens through the use of a
micro-HDMI cable or shared immediately through dual-band Wi-Fi, with both 2.4 GHz
and 5 GHz bandwidth supported, allowing users to benefit from premium signal
quality for faster and more stable operation. Memory worries are a thing of the past,
thanks to 16 GB storage with 2 GB RAM, expandable up to 32 GB with the Micro-SD
card slot. Bluetooth 4.0 enables connection to Bluetooth accessories such as
headphones, headsets or speakers. The high-power 7800 mAh battery can last over
8 hours in use.
Connected devices
Haier sets its sights on new markets with the introduction of connected watches, specially designed for children
and senior citizens, and GPS pet collars. These new innovative and high-performance connected objects have unique
functions and are further evidence of Haier’s expertise in developing exceptional technologies.
E-ZYSOS connected watches for children and seniors
Designed for children between the ages of 2 and 8
years old, this unique product gives parents peace of
mind by keeping them connected to their children at all
times. The watch is available in a choice of colours,
features a 0.96’’ OLED screen and is waterproof at
depths of up to 30 metres. It has a battery life of up to
two days and is equipped with a microphone and
speaker for telephone calls. Meanwhile, its red SOS
button can be used to send an alert to up to three
numbers in an emergency situation.
Via a dedicated app, available on Android and Apple
mobile devices, parents can define a safe zone for their
child and receive an alert if the child leaves that area.
The app features a location interface with GPS tracking,
several days’ worth of location history and the option to
retrace the child’s path.
For remote surveillance, parents can listen to their
child’s surroundings through a baby monitor function.
Like the Haier E-ZY Smartphone range, it will be
compatible with the planned Haier SOS service.
The new Haier connected watches range also caters for
senior citizens, with a similarly functional model. It has
an adapted elegant design, with an authentic leather
strap in either black or red. Like the children’s model,
it also has a 0.96’’ OLED screen and is waterproof up to
30 metres. The watch has a battery life of up to two days
and is equipped with an SOS button to alert up to three
contact numbers in the event of an emergency.
The same Android and Apple app is used to set up a
safe zone for the wearer. It features a location interface
with GPS tracking, multi-day location history and the
option to retrace the wearer’s path. Remote listening is a
reassuring option in a situation of uncertainty, such as
being unable to make contact by telephone. Like the
Haier E-ZY Smartphone range, it will be compatible with
the planned Haier SOS service.
SOS connected collar for animals
Lastly, Haier is offering a product for pets – a connected collar for your beloved companions.
The collar is equipped with a microphone, a speaker and a red SOS button that can be
used to contact the owner, for example if a person finds the animal lost.
Using the smartphone app for Android and Apple mobile devices, users can define a safe zone
for their pet and receive alerts when it leaves the area. GPS tracking is available at all times,
with multi-day location history and the capability to retrace the pet’s path.
Remote monitoring is also possible through the product’s listening function. The GPS
technology works with any kind of collar and is provided with an authentic leather collar,
available in several colours.
Homes Solutions
In 2012, Haier launched the new Home Solutions division in Europe: a complete range of heating, cooling and
domestic hot water solutions. This division comprises three product categories (air conditioning, heat pumps and
solar thermal systems) for use in the Residential and Commercial sectors. Haier expanded its Home Solutions
division in 2013 with a new range of air conditioners.
Super Match Range :
With single control technology, it is possible to combine the indoor air conditioning units with an outdoor unit from
the residential and commercial range. By reducing inventory and facilitating logistics management, this range
enables significant cost savings. In 2013, Haier launched the elegant Zircon series to complement Home Aqua
and existing lines.
Zircon
Series
Mid-range to high-efficiency, low noise and LED screen
fades to off when the device is switched off
Aqua
Series
With a simple and compact design, the system also
incorporates Nano-Aqua function that includes a water
ionizer to prevent skin dryness.
Home
Series
An entry level solution that meets the new European
requirements for energy efficiency.
The new range MRV-S dedicated to small businesses
Range from 3 to 12 CV
(8 to 33 kW)
The new MRV-S range follows on from the MRV-C
indoor range of air conditioning units.
It is positioned between the latter (dedicated to large
commercial) and Super Match and MRV-C range.
Solar Solutions
A complete kit with easy to install individual solar water heater certified NF CESI
Panel and Solar Keymark.
Air conditioners
A complete range of air conditioners offers a wide range of consumer choice. In 2008,
Haier air conditioner was one of the "Ten Most Influential global creative products" by
the World Economic Innovative Research Center.
Water heaters and
solar panels
Built-in kitchens
Medical equipment
Haier has developed a full range of solutions for water treatment and integration of
energy resources in the houses and modern buildings. Responding to a growing need
for solutions to high environmental quality standards and Low Consumption Buildings,
Haier is positioned in a niche carrier economically, but also in line with its values and
environmental concerns.
Haier was the first manufacturer of integrated kitchens to obtain ISO9001 certification.
The Haier brand offers products in line with contemporary kitchens.
Haier develops and manufactures medical equipment at low temperatures. The Haier
refrigerator, with extremely low temperature (86 degrees Celsius) won the tender bid
for the project to control and prevent the spread of avian influenza developed by the
Ministry of Health of the People's Republic of China. Refrigerators for blood donated
by the Chinese Ministry of Health to provide assistance to victims of the Tsunami in
the Indian Ocean, were also exclusively from Haier. Haier has also won the tender to
supply equipment to the AIDS Prevention Project, managed by the Ministry of Health.
Components
Plastic and metal plates
Haier's production line of plastic and metal plates has received ISO9001
certification for Systems Quality Management and ISO 40001.
Elements for the integration
of hardware and electrical
control
The integration of electrical control at Haier is divided into two parts:
intelligent electronics and electric motors. Haier Group's integration of
electric control system has been approved by ISO90001: 2000 certification
system, ISO140001: 2004 system, the EU RoHS Directive and ESD.
Appendices
Management Biographies
ZHANG RUIMIN
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
Zhang Ruimin is the CEO and Chairman of the Haier Group’s Board of Directors.Formerly
the deputy manager of the Qingdao Home Appliance Company, Mr. Zhang was appointed
director of the Qingdao Refrigerator Factory in 1984. Since then, his “Branding Strategy”
has transformed Haier from a small, collectively-owned factory operating in the red, into a
multinational corporation which records a global turnover of 20.7billion USD.
Zhang Ruimin combines certain aspects of traditional culture with global business
management experience to create a competitive corporate environment at Haier whilst
retaining its Chinese characteristics. He established the “All-around Optimised
Management Approach” (OEC), the “Market Chain” management system, and the
“Integration of Individuals and Goals” concept to build Haier into a company defined by its
operational excellence.
Zhang Ruimin was born on 5 January 1949 in Laizhou, Shandong. He obtained an MBA
from the University of Science and Technology of China in 1995.
YANNICK FIERLING
CEO HAIER EUROPE
Appointed CEO of Haier Europe in March 2015, French national Yannick Fierling is the
second European to be responsible for the overall management of Haier Europe. His
appointment reinforces the commitment of Haier to becoming a major player in the
European market through a localisation strategy.
Yannick Fierling has over 18 years of international experience in the Automotive and White
Goods industries, with strong business leadership expertise and a reputation for turning
around business areas through unique product launches and optimising production
capacities.
He joins Haier following fifteen years at multinational home appliance manufacturer
Whirlpool, where he most recently acted as General Manager of the Fabric Care business
unit and Vice President of Whirlpool EMEA. During his time at Whirlpool, Fierling occupied
positions of increasing responsibility in Europe and North America and developed strong
entrepreneurial, managerial, technical and leadership skills.
Fierling’s impressive academic resume includes two master’s degrees in engineering from
institutions in North America and Europe. He obtained an MSc from the UTC Engineering
School in Compiègne, France (1992 – 1994), followed by an MSc from Virginia Polytechnic
Institute and State University (1993 – 1995). Most recently, Yannick Fierling was awarded
a degree in Finance for Executives from the prestigious INSEAD graduate business school
in France (2009).
SUN SHUBAO
GENERAL DIRECTOR OF HAIER EUROPE
Sun Shubao is a literature graduate. He studied at the Tianjin Institute of Foreign
Languages between 1995 and 1999.
His career at Haier began in 1999. Up until 2001, he worked at the Qingdao factory, but in
2004 he joined the International Department, where he worked on air conditioners.
In 2004, he was named Head of Marketing of Haier Europe andequally coordinated the
entire white goods market for Europe.
In 2005, he focused on the development of Haier Europe in France and Germany, through
the offices located in these countries.
In 2006, Sun Shubao was named General Manager of Haier Deutschland GmbH.
Since 2010, he has held the position of European General Director.
PATRICK BAILLY
GENERAL MANAGER EASTERN EUROPE
Patrick Bailly has long and rich experience in the Brown and White goods sectors. His
career began at specialised distributors, as project leader and buyer at Expert, Continent
and Conforama.
Having developed his expertise in distribution networks, he joined Daewoo to direct the
White goods division.
After being commercial director of the young home appliances brand Béko, he then
opened Haier’s French subsidiary in 2004 and developed it successfully, with ambitious
objectives: + 5% home appliances market share by 2010-2012.
In 2012, Patrick was promoted to the position of General Director for Europe in the newly
launched Home Solutions division. From September 2014 he contributes to the
development of Eastern European markets in his role as General Manager for Eastern
Europe.
Key Dates for Haier Group and Haier Europe
Date
Event: World / Europe
2015
The company nominates a new CEO for Haier Europe: Yannick Fierling
2013
2013
2013
2012
Haier and KKR establish a long-term strategic partnership to collaborate on multiple areas // Haier Group and Alibaba
enter into strategic partnership.
Haier ranked the world’s No. 1 Major Appliance brand with a 9.7% global market share (Euromonitor) for the 5th
consecutive year.
Haier and KKR establish a long-term strategic partnership to collaborate on multiple areas // Haier Group and Alibaba
enter into strategic partnership.
Home Solutions launch in Europe and opening of dedicated R&D centre in Lyon (September 2012).
Benelux and Polish offices opened
Development of a full portfolio of products in cooling, washing, TV, Multimedia and Home Solutions.
The 100 millionth Haier washing machine produced in Asia, in the Group’s Thai factory.
For the fourth year running, Haier ranked the number one brand in the world for refrigeration and home laundry
appliances, as well as electrical wine coolers/chillers (Source: Euromonitor International Ltd, 2010 retail volume shares).
2011
Haier wins the prestigious iF Communication Design Award for its M300 Series 3D LED TVs, as well as the IFA
PREVIEW Design Award for its Haier Glass Design® range.
Haier reinforces its European presence with the opening of an R&D centre dedicated to dishwashers in Nuremberg,
Germany.
My Arty Zone: a Europe wide event took place in London, Paris, Madrid, Milan and Essen, where Haier’s products were
featured in live street art performances to accompany the launch of the innovative MyZone fridge.
2010
Haier signs an agreement with Sanyo Electronics Co. Ltd. to acquire the group’s refrigerators, washing machines and
other electronic goods.
Haier relocates its European headquarters to Neuilly-sur-Seine, France, whilst keeping a support structure in Varese,
Italy. The company also nominates a new CEO for Haier Europe: René Aubertin.
Haier sponsors the following World Expo 2010 pavilions: ‘Shangdong’, ‘USA’, ‘New Zealand’ and ‘Italia’, thus
demonstrating the importance it places on an international presence.
2009
2008
Haier presents the world’s first fully wireless TV at the CES in Las Vegas.
Haier is named the World’s number one white goods manufacturer in terms of retail volume market share per brand for
refrigerators and washing machines(Source: Euromonitor International Limited).
The 3D Fridge is given the German Red Dot Award for its unrivalled design.
Following the Sichuan earthquake, Haier’s CEO, Zhang Ruimin, immediately visits the disaster area to personally extend
his condolences on behalf of the entire Haier corporate family. By June 2008, the Haier Group has already supplied a
total of 38 million RMB worth of materials and financial aid for the reconstruction of primary schools and homes destroyed
by the earthquake.
The commission for the safety of household and similar electrical appliances of the International Electronics Commission
(IEC/TC61) announces that the water heater security standard proposed by Haier would be listed as the international
standard by the end of 2008. Throughout July 2008, Haier participated in the drafting of nine international standards;
three of which - relating to washing machines and water heaters - go on to become international standards.
2007
Haier (Thailand) acquires Sanyo’s refrigerator factory in Thailand and establishes the Haier Thailand industrial park. This
is Haier’s fourth industrial park overseas, making Haier the second largest refrigerator manufacturer in Thailand.
Haier acquires a local refrigerator manufacturer in India. At present, Haier’s Indian factory, which focuses primarily on
refrigerators, employs over 300 workers and produces 350,000 units per year.
2006
The Haier-Ruba Economic Zone is unveiled in Lahore, Pakistan. This is the first of ten overseas economic and trade
cooperation zones established outside China by the Chinese Republic’s Ministry of Commerce.
2005
Haier becomes a strategic partner and the world’s first home appliance sponsor of the NBA. Through its association with
one of the most popular sports leagues in the US, Haier aims to become a household brand in North America.
Haier’s refrigerators are selected as ‘best sellers’ by Ethical Consumer, the famous British consumer association.
Its ‘super sensitive frequency converters’ and ‘high capacity super sensitive frequency converters’ win the German IF
Design Award.
China’s Information Industry Ministry issues its first national standard for a home appliance network. Haier takes the lead
in the adoption of the new standard and applies it in the development of the company’s third generation of home
appliances.
Haier’s Middle East Industrial Park opens in Jordan. This is the largest home appliance industrial park in the Middle East.
The industrial park becomes Haier’s operations platform for the Middle East region.
2004
Haier’s Freezer Unit passes Social Accountability 8000 Certification (SA8000:2001), recognising for the first time Haier’s
commitment to corporate social responsibility. By June 2008, over 10 other units including electronics and domestic air
conditioners have obtained SA8000:2001 certification.
2002
Haier New York Life Insurance Co., Ltd is established as a joint venture between Haier and New York Life Insurance Co.,
Ltd. with a registered capital of 581 million RMB.
Haier is one of the first businesses to market class A+ low energy consuming products on the European market. Six Haier
refrigerator models meet this European energy efficiency standard.
Haier is recognised as the world’s first company to have adopted the ISO10015 training system from the International
Organisation for Standardisation.
2001
Haier acquires a refrigerator company from Meneghetti Equipment in Italy. It’s the first time that a Chinese White goods
company makes an international acquisition
Haier’s second overseas park opens in Pakistan, distributing products to India, Afghanistan, the Middle East and Africa.
1999
1998
Haier establishes an industrial park and the company’s first overseas factory in South Carolina, USA. With a design
centre in Los Angeles, a marketing centre in New York, and a manufacturing facility in South Carolina, Haier establishes
its first international Three-in-One operational framework. In March 2000, the South Carolina facility produces the first USmade Haier refrigerator.
Haier’s CEO, Zhang Ruimin, is invited to lecture at Harvard Business School on the concept of “Activate Shocked Fish,” a
Haier corporate strategy that maximises a merged company’s latent or underused potential. Subsequently, the University
of Southern California, the IMD in Switzerland, INSEAD in France and Kobe University in Japan, conduct research on
Haier’s “OEC” management model, its “market chain” management system and its “individuals and goals” concept.
Haier’s “market chain” management system has also been added to the European Union’s case study database.
1997
Haier is the first Chinese home appliance manufacturer to achieve ISO14001 certification for environmental management.
Haier passes QC08000 Hazardous Substances Process Management certification and the European Union’s RoHS
(Restriction of Hazardous Substances) certification.
1993
Qingdao Haier (600690) is listed on the Shanghai stock exchange.
1992
Haier achieves ISO9001 certification - the first Chinese White goods manufacturer to do so.
1991
Haier acquires the Qingdao freezer and air conditioner factories, forming a new entity, the Haier Group, and signaling
Haier’s entry into its diversification phase.
1990
Haier’s products gain UL certification for standards and safety issued by Underwriters Laboratories. It also receives
product certification from a number of renowned accreditation agencies including Intertek Foreign Trade Standards, UL,
Technischer Überwachungs Verein in Germany, Japan Electrical Safety & Environment Technology Laboratories,
Canadian Standards Association, LGA, Korean Testing Laboratories, China Quality Certification Centre, Prufstelle Testing
and Certification Institute in Germany, and the Laboratoire Central des Industries Electriques (LCIE) in France.
December
Zhang Ruimin is appointed director of the Qingdao Refrigerator Factory, a factory which at the time had a deficit of
approximately 150,000 RMB.
1984
Glossary
ABT
Special protective antibacterial treatment developed by Haier. The ABT treatment is applied on the door seal
and detergent drawer from the moment the washing machine is manufactured. It kills bacteria for the lifetime of
the machine, with no need for specific maintenance work to be carried out.
Aqua Sensor
The AquaSensor system checks the water and detects the slightest amount of dirt, fat residue or cleaning
products. It manages the cleaning programme and continually adapts the water supply accordingly. As such,
dishes are always sparkling clean. In addition, AquaSensor also noticeably reduces water consumption when
dishes are not very dirty.
Aquastop
Early warning safety system which controls water leaks. Whether it is a leak in the fill hose or the appliance
itself, all eventualities are covered – via a safety valve on the water tap, a fill pipe with automatic pressure
discharge and an extra safety sleeve, or a cistern with a float switch and drain pump which engages
automatically.
Energy efficiency
The energetic efficiency of an appliance is evaluated in terms of an energy efficiency rating from A to G. Class
A is optimally efficient and G the least efficient. Labels also supply the customer with extra information, helping
them to make a choice between different models.
Energetic
efficiency (Cooling)
Compared with class A refrigerators and freezers, class A+ appliances enable an energy saving of 25%,
whereas class A++ appliances enable a saving of 50%.
Climatic class
The climatic class indicates the ambient temperatures in which an appliance functions at its best: ** climatic
class SN: from +10°C to +32°C ** climatic class N: from +16°C to +32°C ** climatic class ST: from +18°C to
+38°C ** climatic class T: from +18°C to +43°C.
Multi-flow column
This creates a uniform circulation of the air inside a refrigerator, ensuring a total absence of frost, thus
preserving the freshness and flavours of the food.
Time delay
Depending on the model, the start of a programme can be scheduled up to 24 hours in advance if desired. A
display indicates the time remaining until the end of the programme.
LED touch screen
Enables a refrigerator’s functions to be controlled simply by touching the screen.
TFT touch screen
Enables video and speech messages to be left for family members (video-memo function) and to control the
refrigerator’s functions simply by touching the screen.
Rapid cooling
function
Thanks to the simultaneous activation of cooling and ventilation, the refrigerator’s temperature drops very
quickly in order to better preserve food. Very useful after shopping, when the refrigerator door stays open for a
long time.
Holiday function
Enables the refrigerator to be left on at a fairly low temperature in order to save energy whilst away on holiday.
Also avoids the build up of mould and bad smells.
Static cold
This is the way cold air is distributed in older fridges. Air circulation takes place naturally. Cold air drops while
warm air rises. With this type of cold air, the temperature inside the fridge is not homogenised, so users have to
organise the storage in their refrigerator differently to best preserve food. The advantage of this type of system
is that is consumes less energy.
Ventilated cooling
Cold air is distributed inside the refrigerator using a ventilator. This enables better homogenisation of the cold
air, allowing for a more rapid cooling of food items. In addition, as opposed to static cold systems, where food
storage must be organised according to how long an item will keep, the air moving system enables you to
arrange food as you wish.
If your refrigerator door is opened, the temperature will return to the correct level more quickly than with a static
cold system.
Ventilated cold or
No Frost
The cold air is injected into the refrigerator in a homogenised fashion using a turbine that removes the air’s
moisture. The cold air inside the refrigerator is continually renewed, contrary to the air moving system, with
food able to be preserved for much longer periods.
The total absence of frost is guaranteed, thus preserving all the freshness and flavours of the food and
avoiding the chore of defrosting the freezer.
Press Contacts:
Haier Europe Trading Srl
Open2Europe
www.open2europe.com
Cécile GOXE
Tel. +33 1 55 02 27 85
[email protected]
Barbara GRUCA
Tel. +33 1 55 02 14 70
[email protected]