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Best Spirits
Bar/Pub 2015
This award recognises pubs that have
a strong focus on spirits, with sales of
spirits contributing significantly to the
pub’s business success.
Sponsored by
Please include a drinks list with your entry. Please use extra sheets if necessary
All information is for judging purposes only and will be treated as confidential
Contact Details
Name
Your position
Pub name
Address
Postcode
Pub telephone
Mobile
EmailWebsite
FacebookTwitter
Instagram
What type of pub are you? (please tick)
Tenanted/Leased Freehouse
Managed
If tenanted/leased, which brewery/pub company are you a tenant with?
Who is your BDM?
Name:
Email:
If managed, which brewery/pub company owns your establishment?
Do you own/run any other sites?
If yes, what is the company/pub name and website?
Your Pub
In which region is your pub located? (Please tick)
South East & London South West
East Anglia & East Midlands
Yorkshire, North East & Scotland
North West
West Midlands & Wales
What is your annual turnover? (Please tick one only)
Up to £200,000 £201 - £300,000 £301 - £400,000
£401 - £500,000
£501 - £700,000
£701 - £1m
£1m - £1.5m
£1.5m - £2m
By what percentage have profits increased/decreased in the past 12 months to April 2015:
Please indicate the number of staff in your pub. Full time:
What % of your turnover is your wage bill?
Wet:dry split:
What % of drinks sales are spirits:
Part time:
Your Business
Please describe your customer base:
How have you developed business in the last year?
Please give details of any investment that has been made in the bar/pub in the last 12 months, including
anything which has helped drive spirits sales:
What are the best ideas which have grown business in the past year?
What are the best ideas that have improved your spirits sales in the past year?
To help us evaluate the success of the spirits offering at your pub, please give details of your sales figures for
the following period:
(Please note that the figures will be treated as strictly confidential and will not be released to any third party.)
12 months to April 2015
12 months to April 2014
Total business:
Total business:
Spirits sales:
Spirits sales:
Your Business
Detail your five best-selling spirits and approximate sales of each per week (by bottle):
Detail your five best-selling cocktails/long mixed drinks per week (approximate drink numbers):
Detail some of the most exciting drinks you have introduced in the past year:
Describe the best ways you work with spirits suppliers to benefit your business:
What are the most effective things you have done with your back bar in the past year to help drive spirits sales?
How do you ensure spirits are served to customers in optimum condition?
What staff training is given around spirits?
What are your most effective ways of marketing your bar’s spirits offer and activities?
What special events or promotions do you offer around spirits/cocktails?
What steps do you take to encourage social responsibility within your premises and with your customers?
Why Should You Win?
Please tell us in no more than 500 words why you believe you are the Best Spirits Bar / Pub 2015:
Date
Signed Please feel free to support your entry with further evidence such as photography or promotional material etc. Please make sure all
supporting material is clearly marked with your name and pub name. We regret that any material supplied cannot be returned.
Completed entry forms must be uploaded to:
www.greatbritishpubawards.co.uk
By FRIDAY 22 May 2015
For more information on entering, please call 01293 610396 or email [email protected]
We will use this data to contact you about William Reed products (including this one) or
allow carefully selected third party companies to let you know how you can benefit from
similar offers (mail and telephone only). If you do not wish this to happen please tick the
relevant box.
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www.greatbritishpubawards.co.uk • #pubawards
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