Autos Main Sponsorship Benefits: Live Dates: Get Your Campaign into Full Gear
Autos Main – AOL Autos Live Dates: Evergreen Sponsorship Benefits: • Powered by leading Canadian content partners • Integrated advertising opportunities • Weekly features and Welcome screen promotions Get Your Campaign into Full Gear A complete online autos resource where AOL members can get all the information and tools they need to make an informed decision about their next vehicle purchase. Everything a car enthusiast needs on new cars, used cars, helpful maintenance tips, the latest technology, features on the latest and greatest as well as the classics. Target Demographics: • Gender split: 60% male, 40% female • Age: 25-54 • Household Income: $55,000 - $129,000 Promotion Package/Opportunities: Main, Feature and Department Pages: • Vertical Banner (120x600) • Top Banner (728X90) • Channel Sponsorship • Pop-up optional • Integrated and rich media ads available Autos Channel Forecast: • 2.6 million impressions per month • 56,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Careers & Work – AOL Careers Live Dates: Evergreen* Sponsorship Benefits: • Target audience: All Canadians • Brand association with Monster.ca as well as AOL Canada • Increased reach through keyword and Welcome screen AOL Careers & Work with Monster.ca offer a one-stop shop to get members on the right career path. Job Listings, resume posting, job alerts by email, and our ever popular Career Centre, provide substantial and timely content on the job market of today. Find the Job of Your Dreams Powered by Career Builder, AOL Careers & Work helps members find the job that’s right for them with tips on resume writing, research on companies, and weekly features. Target Demographics: • Gender split: 60% male, 40% female • Age: 25-54 • Household Income: $55,000 - $129,000 Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional AOL Careers & Work Forecast: • 650k impressions per month • 13, 500 resumes posted/yr. • 36,000 unique visitors/mo. Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Community Main – AOL Community Live Dates: Evergreen* Sponsorship Benefits: • Reach an active audience who spends more time online and clicks on more banners than most other AOL channels • Integrated advertising and sponsorship opportunities • Weekly features and Welcome screen promotions Visitors to the AOL community spend three times more time on the channel than the average time spent on the rest of the AOL service. Click through rate on the community channel also ranks among highest. Connect With An Interactive Community From hot singles chat to polls at the pulse of breaking news and current events, AOL People Connection plugs your campaign into the most active members on the AOL service. Target Demographics: • Gender split: 60% female, 40% male • Age: 13-34 • Household Income: $55,000 - $129,000 Promotion Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars • Sponsorship 240x40 Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Community Channel Forecast: • 2.4 million impressions per month • 101,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Computing/Electronics Main – AOL Computing/Electronics Live Dates: Evergreen* Sponsorship Benefits: • • • Reach Business professionals while they stay upto-date on technology trends. Promote your message to an audience that is more technology savvy. Reach an audience that is researching products they want to buy. Get Connected The AOL Computing and Electronics Channel provides Canadians expert advice on technology products so that they can make the right purchase. AOL Computing and Electronics gives users the most up-to-date and efficient shopping resources on the Web. Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Indicates advertising placement AOL Computing and Electronics Forecast: • 30,000 unique visitors • 130k impressions per month • 6,000 total hours spent per month * Dependable information available year round. Frequency of updates may vary. Programming features subject to change. Mock-up for demonstration purposes only. Ask an AOL Sales Rep for more details. Entertainment Channel – AOL Entertainment Live Dates: Evergreen* Sponsorship Benefits: • • • • Destination area with high frequency Multiple sub channels and features expand reach Recognizable keyword and brand Link on AOL Channel Bar Keyword: Entertainment AOL Entertainment gives members the chance to interact with showbiz through games, message boards and on-line chats. Plus, AOL brings members exclusive clips from television shows, movies and behind the scenes photos. Destination for the biggest stars, hottest music and worldwide exclusives This is the most effective way to get your message to the popular culture audience. AOL Entertainment is showbiz central and is the perfect way to expand your reach and improve brand exposure. Target Demographics: • 57% Female/43% Male • Median Age = 25 • High Disposable Income Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional AOL Entertainment Channel Forecast: • 9MM impressions per month • 240,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Games Main – AOL Games Live Dates: Evergreen* Sponsorship Benefits: • • • Breakthrough, interactive means of reaching young, male-skewed audience, 12 – 34. While being able to reach decision making adult females 25-54. Promote your message to an audience that spends more time online. Reach an audience that buys online and is more tech savvy. Channel Description: Transforming the games experience by enabling consumers to discover, experience, play and buy games more easily and conveniently. From casual gaming to online multiplayer. Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 Feature Content and department pages: • Rectangle - 180x150 • Keyword & Search Term optional • Pop-up optional AOL Games Forecast: • 80,000 unique visitors • 600k impressions per month • 60,000 total hours spent per month • 0.14% average paid ad click-through rate Indicates advertising placement * Dependable information available year round. Frequency of updates may vary. Programming features subject to change. Mock-up for demonstration purposes only. Ask an AOL Sales Rep for more details. Health Main – AOL Health Live Dates: Evergreen* Sponsorship Benefits: • Regular Welcome and Exit Screen Promotion • High profile placement on one of AOL’s most popular channels AOL Health is the place for you if you’re interested in affluent consumers. Ideal positioning for products related to beauty, health, fitness, parenting or weight loss. Get healthy. Stay healthy. We offer reliable and comprehensive information on dozens of medical conditions, symptoms, and common treatments. We help people find the right exercise program, cosmetic procedure, online support groups, and much, much more. Target Demographics: • 69% female, 31% male • Median age = 37 • High disposable income Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Health Channel Forecast: • 900,000 impressions per month • 90,000 unique visitors per month Indicates advertising placement * Dependable information available year round. Frequency of updates may vary. Ask an AOL Sales Rep for more details. House & Home Main – AOL House & Home Live Dates: Evergreen* Sponsorship Benefits: • Regular Welcome and Exit Screen Promotion • High profile placement on one of AOL’s most popular channels AOL House & Home is a great place to connect with affluent consumers. Ideal positioning for products related to food, home décor & repair, beauty, health, fitness, parenting or weight loss. The ultimate online home improvement destination: With content from trusted names such as Cooking Light, and Better Homes and Gardens there’s something in AOL House & Home for everyone, from do-it-yourself diehards to kitchen novices. Target Demographics: • 73% female, 27% male • Median age = 32 • High disposable income Promotional Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Indicates advertising placement House & Home Channel Forecast: • 1 million impressions per month • 70,000 unique visitors per month * Dependable information available year round. Frequency of updates may vary. Ask an AOL Sales Rep for more details. Kids Main – AOL Kids Live Dates: Evergreen* Sponsorship Benefits: • • • • • Link on AOL Channel bar Credible and diverse content partners Audience influences household buying decisions Multiple features within channel expand reach High hours spent on-line Reach Kids and their parents through sponsorship of fun and interactive features in a safe environment. Effectively get your message to the younger generation. Kids love spending time on-line: Not only is AOL Kids fun, but it’s also educational. Homework Help, arts and crafts and FAQ’s allow Kids to get the info they need to help them at school and home. Plus they can chat on-line safely in specially designed chat rooms and message boards that are constantly monitored. Target Demographics: • 60% Female/40% Male • Median age: 10 • Influence household buying decisions Promotional Package/Opportunities: • Integrated feature sponsorship • Sponsorship opportunities in supporting features • Keyword & Search Term optional • Pop-up optional AOL Kids Channel Forecast: • 150,00 page views per month • 42,000 unique visitors per month * Dependable information available year round. Frequency of updates may vary. Ask an AOL Sales Rep for more details. Men’s Channel – AOL Men Live Dates: Evergreen* Sponsorship Benefits: • • • • E-commerce focused content opportunities Association with the top retailers across Canada Interactive polls, photo galleries and message boards Top-level internal promotion campaign across the AOL service Reach the young male demographic by associating your campaign with this highly interactive community built by and just for men. Going Beyond Men’s Magazines The Men’s channel on AOL Canada, delivers entertaining interactive content with unique weekly features including the Countdown to the Babe of the Year Tournament, the Great Sex Survey, the Battle of the Sexes and much more. Target Demographics: • Gender split: 80% male, 20% female • Age: 18-34 • Household Income: $35,000 - $120,000 Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars • Sponsorship - 240x40 Additional Feature Pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Men Channel Forecast: • 1.5 million impressions per month • 170,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Music Main – AOL Music Live Dates: Evergreen* Sponsorship Benefits: • • • • • Link on Channel Bar Extra features expand reach of your brand Monthly world-wide premieres of hot new songs Numerous e-commerce opportunities Associate your brand with “star power” Keyword: Music AOL Music is a recognizable brand associated with the best in music and gives you a chance to reach music fans across Canada. Associate your brand with the biggest artists and hottest songs in the world. Destination for world-wide music premieres: Whether it’s Rock, Pop or Rap, it’s at AOL Music. There are loads of features including First Listen that previews the hottest music first. AOL Music has a strong community, giving members the chance to rate their favourite songs, sound off on the message boards and chat with other music lovers. Target Demographics: • 55% Female/45% Male • Median age: 25 • Median HHI: $45,000 Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 - 15k • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional AOL Music Channel Forecast: • 3MM impressions per month • 110,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. News Main – AOL News Live Dates: Evergreen* Sponsorship Benefits: • • • • • • Daily Welcome Screen promotion Members return daily meaning strong brand recognition Expected usage spikes in times of breaking news Reach multiple demographics and regions Topics rank high in search engines Interactive tools involve members in the news Keyword: News AOL News reaches a wide demographic of users who come back daily for the breaking news stories they trust AOL to get first. AOL News brings you the biggest stories first while continuing to offer in-depth analysis: Unlike any other medium, AOL lets its members interact with the stories through message boards, polls, chats and letters to the editor. Sources include CBC, Associated Press, Reuters and TIME Canada magazine. Target Demographics: • 56% Female/44% Male • Median age: 35 • Median HHI: $53,500 Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional AOL News Channel Forecast: • 10MM impressions per month • 202,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Personal Finance – Personal Finance Live Dates: Evergreen* Sponsorship Benefits: • Reach a qualified audience interested in making wise money decisions • Predictable peak periods of when audience is looking to spend money Make The Most Of Your Money Everyone wants to make the right decision with their money. Whether you’re buying the house or doing your taxes, AOL Personal Finance brings you the advice, information and tools you need to make the most of your money. Target Demographics: AOL Personal Finance is the ultimate gateway to financial information. You’ll find the advice and tools you’ll need to plan for financial purchase or investment you’ll make. • Gender split: 60% male, 40% female • Age: 25-54 • Household Income: $55,000 - $129,000 Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional AOL Personal Finance Forecast: • 750k impressions per month • 36,000 unique visitors/mo. Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary. Sports Main – AOL Sports Live Dates: Evergreen Sponsorship Benefits: • Content powered by Sports Illustrated, CNNSI, Sportsline, CBC Sports, the Globe and Mail • Title sponsorship for coverage of all the major sporting events • Related channel include Men, Autos, Computing and Games What does AOL provide sports fans that nobody else does? We’ve brought together some of the best sports sources to provide the best up-to-the-minute sports coverage from a Canadian perspective. Major League Team Coverage: The AOL Sports channel is powered by industry leading brands including CBC Sports, the Globe and Mail, Sports Illustrated, CNNSI.com, Sportsline and many more. Target Demographics: • Gender split: 80% male, 20% female • Age: 18-34 • Household Income: $35,000 - $120,000 Promotion Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars • Sponsorship - 240x40 Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Sports Channel Forecast: • 1.6 million impressions per month • 122,000 unique visitors per month Indicates advertising placement * Dependable information available year round. Frequency of updates may vary. Ask an AOL Sales Rep for more details. Teens Main – AOL Teens Live Dates: Evergreen* Sponsorship Benefits: • • • • • Link on AOL Channel Bar High frequency with a web savvy audience Expand reach through teen culture features Weekly Welcome Screen promotion Access to an impressionable audience Reach a web savvy audience that are in-tune with popular culture who use the internet to search for the latest information and products. Get RED Are you ready for RED? This is what the web is all about. Extreme sports, radical games and the latest celebrity gossip. It is not your old AOL. It is rule breaking, edgy content and attitude – the ultimate anti-establishment on-line experience. Target Demographics: • 62% Female/38% Male • Median age: 16 • Influence buying decisions Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 Feature Content and department pages: • Rectangle - 180x150 • Keyword & Search Term optional • Pop-up optional AOL Teens Channel Forecast: • 1MM impressions per month • 45,000 unique visitors per month Indicates advertising placement * Dependable information available year round. Frequency of updates may vary. Ask an AOL Sales Rep for more details. Travel Main – AOL Travel Live Dates: Evergreen* Sponsorship Benefits: • • • • Highly targeted Reaches users who are searching for specific travel information Geo-served ad placement gives you the flexibility to advertise in relevant markets Numerous e-commerce opportunities and viewed as a leading brand. Around The World On AOL Want to see Paris, Rome or maybe Australia? Well, AOL Travel gives you all you destination info and access to the best deals on the internet. Get on-board because this is the best trip you’ll ever have. Promotional Package/Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Rectangle – 234x60 • Keyword & Search Term optional • Pop-up optional AOL Travel Forecast: • 73,000 unique visitors • 250k impressions per month • 12,000 total hours spent per month Indicates advertising placement * Dependable information available year round. Frequency of updates may vary. Programming features subject to change. Mock-up for demonstration purposes only. Ask an AOL Sales Rep for more details. Women Main – AOL Women Live Dates: Evergreen* Sponsorship Benefits: • Regular Welcome and Exit Screen Promotion • High profile placement on one of AOL’s busiest channels AOL Women reaches household CEOs who go online. Women who frequent this channel, make decisions about health, beauty, fashion, finance, holidays and home. Our key content partnerships include Chatelaine, Flare, Wedding Bells, People, InStyle, Real Simple, and Ladies Home Journal. AOL Women: Enriching the lives of women with timely, relevant news and information The Women’s Channel on AOL has seen huge growth in the past three months, with monthly impressions up to 8 million and more visitors than ever before. Target Demographics: • 90% female • Median age = 35 • High disposable income Promotional Opportunities: Main Page: • Rectangle - 180x150 • Integrated ad - 60x60 + 3 lines 18 chars Feature Content and department pages: • Rectangle - 180x150 • Vertical Banner - 120x240 • Keyword & Search Term optional • Pop-up optional Women’s Channel Forecast: • 8 million impressions per month • 150,000 unique visitors per month Indicates advertising placement Ask an AOL Sales Rep for more details. * Dependable information available year round. Frequency of updates may vary.
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