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Social Network Structure of Health Promoting Clubs : The Case Study of Phitsanulok Province
(Atchara Purakom)*
. (Dr.Yothin Sawangdee)**
. (Dr.Patcharin Sirasoonthorn)***
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ABSTRACT
The research objective was to analyze social network structures of the Health Promoting Club in Phitsanulok
province. Main purposes of this study were to examine pattern of social network structures and to investigate the
network properties ; namely Centralization, Social cohesiveness, and Actor centralities . Two specific pattern of social
relations ; Information exchange network and Instrumental network, were also examined. Social network data were
collected through the dyadic relationship questionnaire and analyzed by UCINET version 6.158 whereas Netdraw
version 2.055 was applied to visualize pattern of the social network structures. According to the Social Network
Analysis q SNA , the over all network has been found in 2 main network features. Firstly , All channel network ,
which every individual actors were found directly interacted with each other around the network in order to sending
as well as receiving health messages in loose knit manner. Secondly , Tree network , which most of supports for the
whole network came from the core group whereas all sub-groups were tied in weak and strong ties.
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Key words : Social network structure, Centralization, Social cohesiveness, Actor centralitie
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