May 2015

DIRECTOR’S LETTER
A NEW
WAY FOR
US TO GROW
D
id you visit a barber or a hairdresser today? Or
was it a dentist, doctor or attorney? Did you
take your two-, three- or four-wheeled vehicle
in for service? Maybe you took Fido or Fifi for a bath
or trim. What one thing did you do at each of these
appointments? You waited … in a waiting room and
read a magazine.
Was it a Wing World magazine? Did it have a label
over the address area that invited the reader to join
the next Chapter gathering with the date, time and
location? Did the label ask the reader to contact the
local Chapter Director for more information using his
cellphone number and/or email address?
What a great way to share our fun and recycle our
already-read Wing World magazine. Now that Wing
World is online and archived, we don’t need to save
all of our old magazines anymore.
Where do you
get a great label
with a personalized
message from your
Chapter Director?
Just ask your
Chapter Director,
then affix that label
over your address
on the front of your
m a g a z i n e . Yo u
might want to put
labels on several
of your alreadyread issues. This
way, you will be
equipped to drop
014
MAY 2015
PHOTOGRAPHY BY CARL SCHULTZ
one off in any or all of these places where you had to
read other kinds of reading material. You never know
who might pick up that copy you left and even call for
more information or show up at your next gathering.
Even if we don’t sign up a new Member with that
magazine in the waiting room, we have shared our
organization with the rest of the world, increased their
awareness of motorcycles and trikes, and improved the
overall image for all of us.
Be sure and keep a few of these great recruiting
tools in your two-, three- or four-wheeler so that when
the opportunity arises you will be ready with all of
the information about our fun Association and local
contact information. Each magazine even comes with
an application inside to join our “extended family.”
Please try this out and let us know if it works for
you. We would like to share your experience with other
Members as well.
We thank you all in advance.
RAY & SANDI GARRIS
Your Directors of GWRRA