March/April 2014 The Texas Automotive Recycling Report TARA’S 2013/2014 BOARD OF DIRECTORS Ronnie Patke, President Parts Unlimited, Inc. 17511 Pearland Sites Rd. Pearland, TX 77584 Phone: (281) 489-0990 Fax: (281) 489-3111 Cheryll Lambright, Executive Director TARA P.O. Box 842084 Houston, TX 77284-2084 Phone: (800) 710-8272 Fax: (713) 461-1515 James Cooley Jr., District 3 Director Hi-Way Auto Parts 2808 Hwy. 279 Brownwood, TX 76801 Phone: (800) 447-0611 Fax: (325) 646-5332 Bruce Ormand, Vice President A1 Partsmart PO Box 17998 Austin, TX 78760 Phone: (512) 243-2718 Fax: (512) 243-2850 “Hotrod” Banks, District 1 Director Box Auto Salvage 4209 E Highway 80 Midland, TX 79706 Phone: (432) 683-9200 Fax: (432) 683-2048 Randy Cunningham, District 4 Director Pick-N-Pull 11795 Applewhite Rd. San Antonio, TX 78224 Phone: (210) 628-1856 Fax:(210) 628-1194 Donnie Patke, Sec./Treasurer Parts Unlimited, Inc. 17511 Pearland Sites Rd. Pearland, TX 77584 Phone: (281) 489-0990 Fax: (281) 489-3111 Barry Rubin, District 2 Director American Auto Salvage Inc. 2567 Decatur Ave. Ft. Worth, TX 76107 Phone: (817) 335-3328 Fax: (817) 335-2711 Email: [email protected] Joe Luna, District 5 Director Nissan Unlimted/Y.E.S Unlimted 7230 Senate Ave. Houston, TX 77065 Phone: (832) 467-4400 Fax: (832) 467-4402 Tim Straney, Past President Glenn’s Auto & Truck Parts P.O. Box 925508 Houston, TX 77292 Phone: (713) 688-8905 Fax: (713) 681-5169 Publisher TARA retains the services of R.J. McClellan, Inc. Newsletter advertising opportunity inquiries should be directed to: R. J. McClellan, Inc. 445 Broadway Avenue #500 Ron McClellan St. Paul Park, MN 55071 Advertising Sales Phone: 651-458-0089 Sheila Cain Toll Free: 877-525-4589 Managing Editor Fax: 651-458-0125 Sheila Cain Email: [email protected] Layout & Design Mike Kunkel, Director-at-Large American Auto Salvage Inc. 2567 Decatur Ave. Ft. Worth, TX 76107 Phone: (817) 335-3328 Fax: (817) 335-2711 Executive Director Newsletter content and association membership inquiries should be directed to: Cheryll Lambright TARA Executive Director P.O. Box 842084 Houston, Texas 77284-2084 Phone: 800-710-TARA (8272) Fax: 713-461-1515 Email: [email protected] The Texas Automotive Recycling Report The Texas Automotive Recycling Report is published six times per year for the Texas Automotive Recyclers Association. None of the material in this publication necessarily reflects the opinion of TARA, its officers, directors, staff, members or its Publisher. Statements of fact and opinion are the responsibility of the author alone. Articles and letters suitable for publication will be published in the next scheduled newsletter as space permits. Articles may be edited for length. Throughout this issue, trademarked names are used. Rather than place a trademark symbol in every occurrence of a trademarked name, we state we are using the names only in an editorial fashion, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Mention of trade names, commercial products, or techniques does not constitute endorsement or recommendation for use. March/April 2014 4 ASSOCIATION NEWS President’s Message By Ronnie Patke Relationships, I believe are a great product of our industry. Talking to many people during the day we start to build relationships with them. Getting to know them is bound to happen. We have worked hard with our vendors, employees, insurance companies and customers to maintain that relationship. We have gained lots of friends in the industry and some have turned into friendships outside the industry. I think with technology like twitter, facebook and smart phones, we are getting use to communicating through this type media. We have to have our information right now or questions have to be answered yesterday. We can’t wait five minutes. The days of hotlines, phone calls are being replaced by computer searches, emails and auto matches. We are losing our relationships for efficiency. We have so many different kinds of software and programs now that send our data to the customer or the customer sends the estimate to us. We also no longer call vendor for parts. We do a parts search and send an instant message or email. We no longer talk each other. We click. We no longer feed that relationship. We lose that connection with them because we just email and instant message each other now. We are starting to develop relationships with the software or program instead of people. The talk around the office is now “Hey did you check your auto matches?” “Did you email back the prices?” We look up and wonder why we have not heard from our customer in a while. We are dependent to the software or program. We as an industry have let it happen. We need to get back to those phone calls and the lunch meetings with our vendors and customers. We should not rely on software or programs. We need to start feeding those relationships or we will fade away in the mind of our vendors and customers. We will no longer have that relationship and the feeling between two people; we will just be a program or software to them. March/April 2014 5 ASSOCIATION NEWS A Letter From the Executive Director By Cheryll Lambright 2014 is proving to be a fast paced race to once again get everything in order to follow all the regulations required of the automotive used parts industry. I have listed below two OSHA requirements and information for state and federal workplace posters and the earned income tax credit notification that is due March 1, 2014. Check the TARA website www.texasara.com under forms to see information relating to all these requirements or click on the provided links. OSHA Reminders FORM 300 is to be posted February 1, 2014. Every employer who is subject to OSHA and has more than 10 employees is required to maintain records relating to employee injuries and illness. This illness and injury log must be kept on a form developed by OSHA, known as Form 300. All thought the records are generally not filed with OSHA, they must be maintained at the worksite for a five-year period and made available to employees and OSHA inspectors. www. osha.gov/recordkeeping/new-osha300form HAZARD COMMUNICATION PROGRAM Do your monthly Hazard Communication Training. More information on this monthly OSHA requirement can be found on TARA’s website at http:// texasara.com/forms.html . OSHA requires that you have a monthly meeting and post them in a book. All workplaces where employees are exposed to hazardous chemical must have a written plan which describes how the standard will be implements in the facility. For further information go to www.osha.gov. Workplace Posters Remember to bring current your state and federal workplace posters. Below are two links to help you decide what poster your business establishment is required to have. These posters can be printed at no cost to employers. FEDERAL. The federal Department of Labor has an advisory link that will ask questions about your business so that you will know what federal posters you need to post. These questions relate to number of employees, health insurance etc. The Advisory is designed to help employers comply with the poster requirements of several laws administered by the Department of Labor (DOL). These laws require employers to display official DOL posters where employees can readily observe them. DOL provides the posters at no cost to employers. The FirstStep Poster Advisor is one of a series of elaws (Employment Laws Assistance for Workers and Small Businesses) Advisors developed by the U.S. Department of Labor (DOL) to help employers and employees understand their rights and responsibilities under federal employment laws. http://www.dol.gov/ elaws/posters.htm STATE Workplace compliance posters required to be displayed can vary from one employer to another. Posters can be printed free of charge directly from links on this page or by following links to the U.S. Department of Labor. 6 March/April 2014 ASSOCIATION NEWS All Texas employers must display posters containing information on the Texas Payday Law, and the following federal posters, the Workers’ Compensation Program, the Uniformed Services Employment and Reemployment Rights Act, the Fair Labor Standards Act, the Employee Polygraph Protection Act, and the Occupational Safety and Health Act. Employers liable under the Texas Unemployment Compensation Act must display a poster that includes information about both unemployment compensation and the Texas Payday Law. Also, every employer with 15 or more employees, and smaller employers with federal grants and contracts, must post the notice entitled “Equal Employment Opportunity Is the Law,” which contains information about the Equal Employment Opportunity/ Americans with Disabilities Act laws. Employers do not need to purchase required posters from private vendors. Government-issued compliance posters do not have to be laminated to satisfy an employer’s regulatory obligation. They can be printed at no cost from the link below. Employers needing additional information about which posters they need to display can call TWC’s Labor Law unit at 800-832-9243 or 512-475-2670. http://www.twc.state.tx.us/ui/lablaw/postersworkplace.html Earned Income Tax Credit Notification – March 1, 2014 Texas employers must notify their employees of the federal Earned Income Tax Credit (EITC) no later than March 1st of each year. For purposes of the EITC notification requirement, an employer is any person or business that employs one or more employees, and an employee is an individual employed by an employer for compensation. The EITC is a refundable federal income tax credit for low to moderate income workers and families. If EITC exceeds the amount of taxes owed, it results in a tax refund to those who claim and qualify for the credit. To get the credit, workers must meet certain requirements and file a tax return, even if they don’t owe any tax or are not required to file. An employer may provide notice to its employees in any of the following ways: • In person • Electronically at the employee’s last known email address • Through a flyer included with a pay stub (wage statement), in paper or electronic form • By first-class U.S. mail to the employee’s last known address http://www.twc.state.tx.us/customers/bemp/ earned-income-tax-credit-notification.html Employers may use IRS Notice 797 or a written statement with the same wording as IRS Notice 797 when notifying employees. IRSNotice 797 provides employees with the basic information for EITC. For more information from the Internal Revenue Service, including additional materials in multiple languages for informing employees, see EITC Information for Employers. Enviro-Rack The Enviro-Rack is the first and only portable fully self-contained fluid removal system on the market. “Keeping It Off The Ground” ” Auto Fluid Removal and Dismantling Station Enviro-R ack SALE! Call for details. 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UT ASK ABO LE PP OUR GRA N! SELECTIO Wadley, Georgia 877-247-6629 Fax: 478-252-9030 Email: [email protected] www.ironax.com Over 4 5 Years’ Experi ence! March/April 2014 8 ASSOCIATION NEWS TARA Legislative Update By Bruce Ormand Greetings once again to everyone, I pray the new year finds everyone doing well. The older I get, I think the less I understand, but I am learning to give thanks for each day as it comes. Unfortunately, none of us are able to get out of this world without some kind of collateral damage. This past Sunday I heard a sermon and the minster made a statement that I hope to keep in my sight for this year. His statement was that we needed to try and live life above the (see level) meaning what we see with our eyes. The old saying goes…… mom said never believe anything you hear and only half what you see. The one thing that I have learned in the past 6 years of being the legislative director is that persistence is a great ally. On the Attack! DPS The president of the Recycling Council of Texas and I met with DPS leaders to try and help both metal recyclers and used auto part recyclers find a common language of guidelines to help better the DPS’s inspection process. Many times there are differences in interpretations of the law so we are working on a Q&A to be posted on the DPS website to help the industries to have best management practices. We look forward to a growing our relationship with DPS in the future to best help each other to accomplish our goals. TxDMV The saga of the VTR-203 continues still. All of the TxDMV people that we have dealt with (have left the building) in the past are gone. I am starting to fear that it is cursed and all that dare discuss it are somehow adversely affected. (LOL) Anyway I was fortunate enough to have a meeting with the executive director of TxDMV and several directors, as well as one of the commissioners, to open up this topic as well as several others that TARA is concerned about. TARA is committed to our agenda issues. The issues that can’t be addressed by rule making will have to be taken to the legislature in 2015. PAC The importance of having a HEALTHY TARA PAC to start using NOW to prepare for 2015, cannot be overlooked or overstated. TARA can’t afford to waste anymore time on dialogue that does not produce results and With your PAC donations, it is our plan to put the pedal to the metal to get quicker results than in past negotiations. Many of the issues have been kicked around since 2011 and have unfortunately been left to March/April 2014 9 ASSOCIATION NEWS languish on a nowhere path by the TxDMV. I want to take this time to thank everyone that has contributed so far to the PAC. Without your help, what TARA does is not possible. I know that it is hard to see what is going on behind the scenes but unfortunately much of the information that we are dealing with has to be withheld until negotiations are accomplished with all affected parties. I will tell you, if anyone ever has questions or would like more details feel free to call me and I will be glad to discuss any concerns that you may have. Report Unlicensed Used Automotive Parts Recyclers TARA will report your complaint for any UAPR business that you believe is operating without a TDLR license Send the business name and the address to: txautorecycles@ gmail.com 800-710-8272 BECOME A TARA PAC-RAT! LET’S STORE AWAY MONEY FOR OUR PAC FUND! Help us reach our goal of $30,000.00 dollars needed by May 2014. Last session, TARA was able to get ahead of Goodyear and Liberty Tire -only because they underestimated our determination and we took them by surprise. They know who we are now and the next session they will have us in their sights. Money talks and we will need at least $30,000 in talking money!!!! PLEASE COMMIT TODAY! If every member donates just $25/month, we will exceed our goal. Name:____________________________________________________ Company: ________________________________________________ Address: __________________________________________________ Phone: ___________________________________________________ Fax: ______________________________________________________ Email: ____________________________________________________ r Enclosed is my personal check, (no business checks please) made payable to TARA PAC in the amount of $________________. Mail to: TARA PAC, PO BOX 842084, HOUSTON, TX 77284 OR r Bill my personal credit card, the amount of $________________. Name on CC: _____________________________________________ CC #: ____________________________________________________ Exp Date: _______________ CVC _______________ Billing address: ___________________________________________ _________________________________________________________ _________________________________________________________ *r I would like a monthly PAC RAT reminder to make a donation of $25.00 each month. TARA, PO Box 842084, Houston, TX 77284 Phone: (800) 710-8272 • Fax: (713) 461-1515 Email: [email protected] 10 March/April 2014 ASSOCIATION NEWS The 8 Concerns of Buyers By Mike Kunkel Recently, I was reading an article by Jeff Beals. (www.jeffbeals.com) In Jeff’s sales blast from 1/24/2014; he lists 8 concerns that buyers have. 1. Saves money 2. Makes money 3. Reduces stress 4. Saves time 5. Is easy to use 6. Provides security 7. Boosts ego 8. Makes them feel good about themselves It is a short read and I thought that there were only a few of these items that apply to the selling of used auto parts. However, Jeff is an award winning speaker and author and tends to know what he is talking about. I printed the article and thought I would make some notes and find some examples to see if and how each of these 8 items applies to our industry. The first item is a no-brainer. Our parts are cheaper than OE and aftermarket and that is something that we spend a lot of time and effort making sure people know that and think of a used part when they need an auto part. The ability to make money or more money by using a used part is cloudy, based on who you are talking too. In most industries, the lower the buying price is, the more potential there is for profit. The mechanical shops we deal with have that potential. They can take our selling price and put whatever amount of markup or profit when they price the job to their customer. The same holds true when dealing with a customer pay in a body shop. The insurance repairs are the ones that the body shop feels do not make him money. This comes down to the difference between a discount off of list price and a markup based on cost. The discount on list price tends to give the shop more gross profit dollars which increases their reluctance to use a used part. Do the parts we supply reduce the amount of stress they have. That comes down to the vendor that they are using. One of the most common stress reducers is extended and labor warranties. It is not a pleasant conversation with the shops customer when they are trying to get them to pay for a second repair on a failed part. Not having to deal with that can be a huge stress reliever. A few other things that can add or subtract from the fears (stress) of using our product are credit / return policies and damage adjustments. In other words, how easy does the customer view you as being? Are you providing a positive buying experience or creating fear of potential problems. Time could be considered one of our biggest obstacles while at the same time being one of our strengths. One of the primary functions of our yard management systems is to help us know what parts we should have on the shelf ready for sale. This is the only time that we have the ability to match the part prep time of OE or aftermarket suppliers. Pulling a box off of the shelf is always going to be faster than pulling a part off of the vehicle. This extra time can be and often is blamed on hurting cycle time. There are a lot of examples of time savings by using used parts. Assemblies are very common in our industry than are not an even comparison with OE or aftermarket parts. In the end, the time constraints can be overcome if both parties are honest with when the part is needed / can be delivered. If done correctly, a used part can play a significant role in improving cycle time. On the mechanical and retail sides of our business, the extras that are included with what we sell March/April 2014 11 ASSOCIATION NEWS save a tremendous amount of time and labor for them. Switches and relays on engines are a good example of this. While we do not guaranty those items, we all know they are not switching them unless there is a problem. One of the complaints we heard about our industry was that we were hard to get a hold of. That could not be further from the truth now. We have local, toll free and cell phone numbers. If you prefer electronic methods, we have email, instant message and on line access to our inventory. I would define that as easy to use, assuming each method is met with the proper attitude. What kind of security do we provide? We start with a warranty on our parts with many of us offering extended warranties. In addition to that, we are selling an OE part. This is the same part that the dealership is going to deliver and it has a comparable warranty on it. No matter how hard I have tried, other than blowing up airbags, there is not a lot cool and sexy about what we do. That might leave us a bit short in the ego boosting department in the traditional sense. What is a bigger ego boost than dictating the price of a part? We know that the bulk of our inventory is not price sensitive and the customer will price it at a number that you can live with. Think about how good you would feel it you went into the grocery store and told them how much you were going to pay for the gallon of milk. Following up with the customer after the purchase lets them know you were genuinely concerned with their needs and how you filled them. This reassures them they made the correct choice in buying from you and warrant them buying more from you. Jeff Beal has pointed out that some basic elements of selling are universal. The process that leaves the customer with a warm and fuzzy feeling and you with the sale interchanges regardless of industry. We aim to give a positive buying experience for everyone which allows our industry to continue to become more main stream. This isn’t Grandpa’s junkyard anymore! MEMBERSHIP APPLICATION for Texas Automotive Recyclers Association The undersigned hereby applies for membership in the Texas Automotive Recyclers Association and agrees to be bound by its bylaws accordingly. ByLaws are available at www.texasara.com. (PLEASE PRINT) Date:_______________________________________ PRIMARY Business Name:_______________________________________________________________________________ Address: ________________________________________________________________________________________________ City:____________________________________ County:______________________ State:_________ ZIP Code:_____________ Business Phone: (_______ )______________________________FAX:(______ )_____________________________________ E-Mail:_________________________________________________Web site: __________________________________________ Company Owner/Manager: __________________________________ Title: __________________________________________ TDLR Used Auto Parts Recycler’s License No:_______________TCEQ Storm Water Permit No: ________________________ Specify Company Type: r Sole Proprietorship________________________ r Partnership/Type_______________________ r Corporation/Type__________________________ r Other_________________________________ ADDITIONAL Business Name:____________________________________________________________________________ Address: ________________________________________________________________________________________________ City:____________________________________ County:______________________ State:_________ ZIP Code:_____________ Business Phone: (_______ )______________________________FAX:(______ )_____________________________________ E-Mail:_________________________________________________Web site: __________________________________________ Company Owner/Manager: __________________________________ Title: __________________________________________ TDLR Used Auto Parts Recycler’s License No:_______________TCEQ Storm Water Permit No: ________________________ Please attach information for all additional yards Please indicate category below: r Direct Primary Member $325.00 per year r Associate Member $325.00 per year r Additional Yard(s) - $100.00 per yard/per year r Affiliate Member $325.00 per year Please attach information for all additional yards Payment Information r Check Enclosed (payable to TARA) r Automatic Monthly Credit Card Payment: $28.50 per month (Payment includes a $1.42 a monthly credit card processing fee for a total of $342 annually. Charges will continue on a monthly basis and membership will automatically renew unless written notice of cancellation is received 30 days prior to monthly charge.) r MasterCard r Visa r Discover r American Express Card #_______________________________________ Verification Code:______________Expiration Date ____________ PRINT Name of Cardholder ___________________________________________________________________________ Signature of Cardholder_______________________________________________________________________________ Address: (If different than above address) _______________________________________________________________ ___________________________________________________________________________________________________ Return to: TARA • c/o Cheryll Lambright • PO Box 842084 • Houston, TX 77284-2084 [email protected] • TEL: 800-710-8272 • FAX: 713-461-1515 March/April 2014 13 ASSOCIATION NEWS Being A TARA Member Has Its Benefits! 4 Legislative Power 4 Industry Information 4Connectivity 4 Annual Conference 4 Education Sessions 4 TARA Report Newsletter 4 Biz Unite Discounts Become part of a progressive and strong organization. Join your friends and be a member! TARA Tel: 800-710-8272 Fax 713-461-1515 [email protected] www.texasara.com CASH FOR YOUR CAR NO TITLE NO PROBLEM Stop the illegal selling of cars !! Help TARA expose these operators Send copy of ads or provide info to: [email protected] TARA is partnering with a state agency to regulate the enforcement of this activity. 14 March/April 2014 ASSOCIATION NEWS TXDMV to be Fully Integrated in with NMVTIS by April 2014 The TxDMV is pleased to announce that we plan to be fully integrated in the National Motor Vehicle Title Information System (NMVTIS) in April 2014. This is when the TxDMV will begin running Texas Title applications through NMVTIS, as required by federal law. NMVTIS is a national consumer protection database that provides title information from states across the country. We want to begin making consumers aware of the importance of using NMVTIS before they buy a used vehicle and have redesigned the Title Check pages on our website to allow buyers to connect to the NMVTIS approved providers. When we first introduced Title Check, you could only check the most recent Texas title record. While this service was free, it only searched Texas title records and did not provide any out-of-state title information for the vehicle. As a result, an inquiry into the previous Title Check may have indicated a clean vehicle record, even though a more recent title record existed in another state showing that vehicle with a value-limiting brand not reflected on the Texas title record. By not being able to search all title records, the old Title Check could lead to a false sense of security when purchasing a vehcle. Title Check will now connect you to the approved title information providers. Users will pay a small fee, but they will receive a more complete and accurate title history from the NMVTIS database that contains information from states across the country. This is the March/April 2014 15 ASSOCIATION NEWS same database the TxDMV will begin using in April when issuing a Texas title. The best way consumers can protect themselves from any surprises when they go to title a vehicle is to connect to Title Check and use one of the approved title information providers before making a purchase. Any assistance you can provide to begin encouraging customers to use Title Check would be appreciated. You can find Title Check by using the icon on the TxDMV website’s homepage, www.txdmv.gov, or going directly to www.txdmv.gov/title-check. The Title Check page features two tabs, “For Consumers & Businesses” and “For Dealers Only.” Please note there are different providers under each of these tabs, and those providers listed under the “For Dealers Only” tab are reserved exclusively for car dealer use. However, all other businesses, such as financial institutions, can use the providers under the “For Consumers & Businesses” tab. The TxDMV will not be able to provide NMVTIS information to individuals in a manner other than through the TxDMV’s Title Check webpage. Inquiries to the TxDMV’s Consumer Relations Division regarding title information or NMVTIS inquiries will be directed to use the Title Check webpage or complete a Request for Texas Motor Vehicle Information, Form VTR-275. However, use of the Form VTR-275 will only provide Texas title information and will not include the out of state title history information available through Title Check. The approved providers of the NMVTIS Vehicle History Reports are authorized by the U.S. Department of Justice (DOJ). The American Association of Motor Vehicle Administrators (AAMVA) administers NMVTIS for the DOJ. TxDMV is required to participate in NMVTIS as part of the Federal Anti Car Theft Act of 1992. For more information on the National Motor Vehicle Title Information System, please visit the NMVTIS website at http://www.vehiclehistory.gov/. Randy Elliston, Director Vehicle Titles and Registration Division Texas Department of Motor Vehicles ASSOCIATE MEMBERS American Cat Con, Inc. Hollander, A Solera Company Neely, Craig & Walton, LLP Auction Systems of Amarillo Insurance Auto Auction Recyclers Power Source Phone: (708) 492-7000 Phone: (800) 336-5614 Auto Data Direct, Inc. James Environmental Rio Battery Company Phone: (512) 244-3631 Phone: (210) 225-4746 Bishop International Kabele Truck & Auto Parts Salvage Direct - Houston Phone: 800-225-6908 Phone: (814) 758-7975 Lamb Fuels, Inc. Waymer & Associates Insurance Agency Phone: (713) 295-4659 Phone: (806) 622-1322 Phone: (512) 281-6867 Phone: (214) 426-6449 Brock Supply Co. Phone: (800) 825-0644, Ext. 2449 Phone: (800) 528-4400 Phone: (619) 421-0805 Car-Part.com Legend Smelting and Recycling, Inc. Phone: (859) 344-1925 Phone: (800) 697-5556 Eagle Auction Pool LKQ Corporation Phone: (409) 866-0700 Phone: (806) 376-6301 800-447-5152 Government Affairs Phone: (954) 492-9092 Be sure to consider our associate members first for your business needs. Visit our website for full contact information www.texasara.com Report Unlicensed Recyclers! File a Complaint with TDLR at: https://www.license.state.tx.us/Complaints/ 16 March/April 2014 ASSOCIATION NEWS Cash Flow Crisis or Sales Slump Solutions to Solve the Problem Slow sales seem to become a cash flow crisis rather quickly these days. After weathering the great recession, auto salvage businesses are still waiting for the sales volume to return to “normal” or at least predictable levels. New car sales are said to back on track, which should in turn create an inventory of trade-ins which should stimulate used car sales and thus force buyers to either scrap out project cars or seek used parts for repairs. But waiting for the trickledown effect can bring about a cash flow crisis. When researching solutions to the sales slump problem, the common denominator seems to be (of course) reduce cost and increase sales, high school economics class all over again. But maybe a bit more innovation is required in the new millennium. Reconnecting with existing customers in a meaningful way also emerged as a central tactic. In our industry we may have become accustom to reduced sales from reliable clients as their business was also slow. Since our products are “downstream” it may be time to re-engage and make a sales call or set lunch meeting with a longtime customer who hopefully is seeing an uptick in repair work. Address pricing issues in two ways, first run sales or promotions and second raise your prices. My research showed that despite the constant complaints about the price of normal goods such as milk, bread, clothes and gasoline many small business owners have not significantly reviewed their own pricing structures even when their suppliers have increased the cost of goods. Leverage assets to keep your business ready to do business. This tactic came down to two schools of thought, either sell some assets to create cash flow or leverage assets through borrowing if the slump seems short term. Most likely our auto salvage facilities have already done this or “sold off their scrap metal to make payroll” a quote I only wish I could attribute to just one speaker! Below are excerpts from the three best sources I used to compile this information. The citation are also given in case you are intrigued enough to seek more advice from these experts. Ways to Increase Cash Flow1 Ebbs and flows in sales should be expected in any industry sector. Most business owners can account for cyclical nature of sales including the high volume sales we enjoy following a snow storm or widespread hail damage and the slow sales seen in recent months from the recovered new car sales. “But, in some cases, a decrease in sales can hit a company unprepared, which can have a big impact on its cash flow.” 1 Author Dave Donovan wrote an article for Dun & Bradstreet recently that has some broad but applicable advice for ways to increase cash flow. “Here are five ways you can quickly increase cash flow when you need it most.” 1 #1 – Hold a Sale or a Special Promotion 1 Sales and special promotions are a one way to increase your cash flow quickly. This not only increases your sales volume, but it can also introduce your company to a wider audience. These limited-time offers do not have to break the bank in advertising cost with the use of social media and electronic communications. Announce the sale on your social media and send out emails to existing customers. Promote it early and often so your customers pay attention to the sale’s deadline. You want to drive home the urgency of the deal. #2 – Use Business Debt Smartly 1 While so many consider accruing business debt a bad thing, it can actually help cash flow needs. “If you are sure that your sales slump is temporary, or you are experiencing an expected seasonal slump, then taking out a small-business loan or falling back on your business credit cards can help offset your sluggish cash flow until sales pick back up again. The key is to resolve the debt you accrue once the sales pick up. As long as you do that, your business credit and its debt should be just fine.”1 March/April 2014 17 ASSOCIATION NEWS #3 – Incorporate More Package Deals1 “Consider incorporating package deals to make them more attractive and cost-effective for your customers. For instance, bundle together some of your topselling products and offer them at a discount price.”1 #4 – Sell Off Unused Assets 1 If your company recently underwent a technology refresh or large equipment upgrades and has some excess inventory of assets, then selling the equipment through a reputable equipment broker can help increase cash flow. This doesn’t have to include equipment that has been replaced like computers and loaders but also assets that are no longer useful. Look for buyers that are perhaps at the phase of development you were when you used the equipment the most. “If you have equipment that aren’t playing an active role in your business, then selling them could bring in the funds you need to get by.”1 #5 – Raise Your Prices 1 “If your sales aren’t in a slump but you are still having a hard time managing your cash flow, then it might be time to increase your prices. Of course, how you increase prices is important to protecting your reputation. Before you raise them, notify your existing clients or customers that as of a certain upcoming date, your prices will be raised and explain why..”1 “Give them a chance to renew their contracts at current pricing levels or a specific discount for a period of time before the increase goes into effect, or offer them the chance to stock up on supplies while the prices are still low. Raising your prices in this way will help maintain your business reputation with your customers while also working to effectively increase cash flow over the short- and long-term..”1 1 http://creditsolutions.dnb.com/small-businessissues/five-easy-ways-to-increase-cash-flow/ In a recent article 2 entrepreneurs from the Young Entrepreneur Council were asked: “What’s one strategy you used successfully this year to get through a cash flow slump?” Strategies for Surviving a Cash Flow Slump2 1. Eliminate Unnecessary Expenses “How many $9.99 per month subscriptions do you have for technology products that also offer free versions? Comb through the bank statements, identify the reoccurring expenses that don’t drive value and eliminate them.“ ~ Brett Farmiloe, Internet Marketing Company 2. Re-Engage Customers “75 percent of your customers stop doing business with you because you have ignored them not because they are unhappy with your product or service. By simply reaching out to your disengaged customer base with a compelling offer, you should see an instant surge in sales and cash flow.” ~ Charles Gaudet, Predictable Profits 3. Consolidate Vendors “We earned considerable discounts by consolidating all of our purchases through a single vendor and buying at higher volume. We now look to bundle whenever possible and not just for bread-and-butter items (we’ve even bought headsets in bulk).” ~ Sam Saxton, Salter Spiral Stair and Mylen Stairs 4. Restructure Salaries “If your startup is experiencing a cash flow slump, consider restructuring salaries to be a lower base with a higher bonus or commission payout. By making bonuses attractive at a profitable company, you will incentivize your employees to meet goals, focus on the company’s success and decrease your expenses.” ~ Adam Root, Hiplogiq 5. Include Side Projects “I’m not a big fan of deterring focus, but I found that we had an easier time picking up occasional side projects for extra cash than pitching investors. Our company is generating revenue, so these small amounts of extra revenue made a big difference and enabled us to get through tough periods without layoffs.” ~ Carlo Cisco, FoodFan 6. Ask for Up-Front Payments “We used to require our customers to pay in full after we completed our party rental services. Then one day, someone suggested that since our products were so popular, we ask for the full payment up front. We barely noticed a difference in orders coming in and now have a March/April 2014 18 ASSOCIATION NEWS steady flow of cash to invest in new products.” ~ Robert De Los Santos, Sky High Party Rentals Understanding Your Sales Cycle and Pricing3 Review the time it takes to complete each selling stage — from prospecting, setting an appointment, qualifying the lead, making the presentation, addressing objections, closing the sale to asking for referrals. Use this timeline as a benchmark to gauge where you can shorten the lead time and close the sale a bit quicker. Qualify a lead more quickly by refining your lead generation tactics to group similar sales leads that can benefit from one process change or the same obstacle for the entire group. Next take a look at your pricing strategy. If the price of delivering the part doesn’t equate to the effort spent closing the sale, your pricing model is off. Selling a $100 part should not be exhausting. Not only does accurate pricing make your sales process worthwhile, it prequalifies clients who have a willingness to pay, will actually pay and truly value your service. 1. http://creditsolutions.dnb.com/small-business-issues/five-easy-ways-to-increase-cash-flow/ 2. http://smallbiztrends.com/2013/12/10-strategies-surviving-cash-flow-slump. html 3. http://yfsmagazine.com/2013/01/01/sales-slumps-how-to-prevent-a-cashflow-crisis-through-diversification/#ixzz2pvz0FcXm Why Diversification is Important3 The next task on your list is Diversification. Think about diversification in financial terms. Diversifying investments lowers your risk and provides better returns. If you buy into the idea of a diversified portfolio, it should be a no-brainer to diversify your business. Why risk a cash flow crisis by depending purely on clients walking through your door? Diversify your time by establishing multiple revenue streams. Develop some “packages” that your clients can benefit from. The wholesale market is one way of targeting your peers as another revenue stream that builds upon your credibility as a provider of quality parts. Diversification is essential in business because it leads to scale. And when you scale, you lessen your risk even further. Setting up multiple streams of income eliminates your financial dependence on client work, and it is a sign that you have just regained control of your business. TARA0314 The Texas Automotive Recycling Report RJ McClellan, Inc. 445 Broadway Avenue #5 St. Paul Park, MN 55071 Change Service Requested PRESORTED STANDARD U.S. POSTAGE PAID Twin Cities, MN Permit No. 7911
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