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A SNAPSHOT OF MILLENNIALS’ ENGAGEMENT IN FOOD & BEVERAGE CULTURE
MEAL PLANNING
Weekly stock-up trips and large baskets are less the norm with a generation that loves to be inspired and
make in-the-moment decisions about what’s for dinner. 57% of Millennials decide what to have on a given
occasion less than an hour before the said occasion.
COOKING
60%
44%
Enjoy cooking
Would love
to cook more
20-30 mins.
Nearly a fifth of Millennial parents feel that 40-50
minutes is an ideal length of time for meal prep,
suggesting that cooking is more important for young
families.
FOOD SHOPPING VS. EATING OUT
How many food retailer banners shopped?*
9.0
Millennials
7.1
Gen X
The sweet spot for meal
preparation among Millennials
6.3
Boomers
Number of food service/restaurant channels*
6.2
Millennials
Gen X
4.5
Boomers
Frequency of eating out in a typical month
9.7
Millennials
*past 90 days
5.1
8.4
Gen X
8.2
Boomers
*past 30 days
41% of Millennials enjoy eating fast food
Source: The Hartman Group’s syndicated research reports
 Outlook On The Millennial Consumer 2014
 Diners’ Changing Behaviors 2015
© 2015 The Hartman Group, Inc. All rights reserved.
hartman-group.com