HBA OF NORTHWEST IOWA
PO BOX 331 • SPIRIT LAKE, IA 51360
TEL 712-336-3901 FAX 712-336-3962
June 6 & 7, 2015
PARADE OF HOMES
10 AM – 5 PM
MARKETING PLAN
The Home Builders Association of Northwest Iowa will promote the
Parade of Homes in a number of markets with different types of media. The
purpose of the marketing plan is to promote professional services offered by the
members of the Home Builders Association of Northwest Iowa, their suppliers,
subcontractors, and all of the companies that exhibit in the Parade of Homes.
Participants are encouraged to support the efforts of the Association. Our
marketing plan includes the following:
1. Parade of Homes Official Publication
The official publication of the Parade of Homes shall be the "Okoboji
Magazine" as published by Iowa Information of Sheldon, Iowa. The Home
Builders Association of Northwest Iowa will purchase a full-page ad in the
Okoboji Magazine promoting the Parade. The Okoboji Magazine shall have four
pages, full color with general event information, map showing the location of all
the Parade homes, Home Builders membership roster, and Parade of Homes
exhibitors. In addition, there will be a 1/2 page dedicated to each home in the
Parade with special editorial pages on homes and exhibitors. A full color picture
of one home will be featured on the cover of this issue. Each builder/realtor will
be required to provide a copy of the Parade Home Information Sheet to the
editor, the deadline for submitting advertising pictures of April 17, 2015. The
editor for this magazine will sell additional ads. This magazine will be available in
the Lakes area by May 29, 2015. Approximately 13,000 copies will be distributed
by way of standard circulation with an additional 1,000 copies to be handed out
during the Parade of Homes. Iowa Information’s phone number is (712) 3245347.
2. Newspaper Ads
Newspaper ads will be run in Jackson, Lakefield, Worthington, MN; Sioux
Falls, SD; Sioux City, Sheldon, Estherville, Spencer, IA; Iowa 2x2 Network, Lakes
News Shopper and the Dickinson County News, Okobojian and DISCOVER.
3. Radio
The Association shall purchase ads on KUOO and KICD radio stations
promoting the Parade and Products Show. Any additional ads promoting the
builders or exhibitors will be the responsibility of that individual. Builders/Realtors
wishing to have remotes done from their parade house will be responsible to pay
for that cost. Builder/Realtors wishing to have remote radio coverage from their
booth should contact KUOO directly at (712) 336-5800.
4. Television Ads
Local television advertisement may be included in the marketing plan this
year.
5. Site Identification
There will be Parade of Homes signs located along major highways
identifying Parade of Homes locations the week before the Parade.
6. Posters
The HBA and Iowa Information will distribute 150 11x17 full-color posters
during the month of May.
LOCAL AREA RESORTS AND MOTELS
Four Seasons Resorts, Arnolds Park
Shamrock Motel, Spirit Lake
Super 8 Motel, Spirit Lake
The Inn, Okoboji
Arrowwood Resort, Okoboji
Ramada, Spirit Lake
Northland Inn, Spirit Lake
Americinn Motel & Suites, Okoboji
Bridges Bay Resort, Arnolds Park
(712) 332-2103
(712) 336-2668
(712) 336-4901
(712) 332-2113
(712) 332-2161
(712) 336-3984
(712) 336-1450
(800) 634-3444
(712) 332-2202
LIST OF LOCAL ADVERTISING MARKETS
NEWSPAPERS
The Dickinson County News- Spirit Lake
Estherville Daily News – Estherville, IA
Spencer Daily Reporter - Spencer
Iowa Information: Discover/Okoboji Magazine
Jackson County Livewire & Pilot - Jackson, MN
Lakefield Standard – Lakefield, MN
Sioux Falls Argus – Leader, Sioux Falls, SD
Sioux City Journal – Sioux City, IA
Sioux City Weekender – Sioux City, IA
Worthington Daily Globe – Worthington, MN
Cottonwood County Citizen – Windom, MN
(712) 336-1211
(712) 362-2622
(712) 262-6610
(712) 324-5347
(507) 847-3771
(507) 847-3771
(800) 952-0127
(712) 293-4250
(712) 293-4250
(507) 376-9711
(507) 831-3455
RADIO
KUOO
KICD
Spirit Lake
Spencer
(712) 336-5800
(712) 262-1240