FOR IMMEDIATE RELEASE Media Contact: Sarah Tuck 706.624.2428 [email protected] DURKAN EXPANDS DEFINITY OFFERING WITH MODESTO COLLECTIONS FOR ROOMS AND PUBLIC SPACES New Styles Offers Ultimate Flexibility for Hospitality Designers LAS VEGAS, Nv. May 13, 2015 - Durkan, the hospitality brand of Mohawk Group, debuted the Modesto Collection at HD Expo, space #2523 today in Las Vegas. For the first time, Durkan offers an encompassing collection of hospitality products that serve the flooring needs for guest room and public spaces. Modesto is a two-part collection of products – Modesto for Rooms and Modesto for Public Spaces. Using two different types of manufacturing techniques, the Modesto Collection delivers the right flooring solution for the right space, with color and design seamlessly coordinated. As part of Durkan’s comprehensive flooring solutions offering, the Modesto Collection coordinates with Mohawk Group hard surfaces and Daltile’s ceramic offerings. “This is the first collection from Durkan where we thoughtfully created two volumes of products and styles that easily coordinate but made very differently to address the performance needs of each particular space,” said Mark Page, Durkan senior director of color and design. “Design flexibility for the designer is key and our Modesto Collection is a perfect example of a design-driven flooring solution.” Durkan’s Modesto for Rooms collection, designed specifically for guest rooms, features 12 color ways and 12 designs, two of which are running line patterns and 10 styles are offered with a 500-yard minimum. The comprehensive selection of guest room patterns is simple, sophisticated and elegant, offering an eclectic mix of geometric and organic patterning. Its color palette offers a refreshing mix: dark, steely greys, oak browns, summery yellows and creamy cotton tones. Modesto for Public Spaces features the added benefit of public space patterns all of which coordinate with the guest room patterns. Modesto for Public Spaces styles are manufactured using Durkan’s new Definity precision sculpted technology, which explores and emphasizes dimensional effects. Definity replicates the durability and look of Axminster as it has never been done and allows for lower pricing to the designer versus higher priced custom orders. Within the public space offerings, Modesto for Public Spaces offers all the beauty, prestige and performance of Axminster for less. In addition, the Modesto for Public Spaces are large-scale patterns designed for public and specialty areas. The collection incorporates dark yet neutral tones such as black and grey, nutty brown and brass, harvest gold and frost combinations. These large-scale patterns feature ribbons of texture both broad and intimate that have artistic hand-drawn characteristics. As part of the Mohawk Group, Durkan’s sustainability mission is an ecological imperative and transparency is the keystone of the company’s initiatives. As a result, the Modesto Collection has a Declare label, which serves as an ingredients label listing all the materials in the product. This allows Durkan to work with customers and other leaders in the building industry to strive for greater transparency and healthier choices. Modesto’s overall manufacturing process uses less water and energy and the collection is 100% recyclable at the end of its useful life. The Modesto Collection is Red List free. About Durkan From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high-style, high-performance hospitality carpeting. With state-of-the-art Spectronics HD printing, Computer Yarn Placement (CYP) tufting technology and forward-thinking pattern and texture technologies, Durkan’s comprehensive line of patterned and custom carpet products provide the inspired design, advanced engineering and expressive style needed to set the right tone for every installation. Durkan is the hospitality brand of the Mohawk Group, a leading commercial carpet manufacturer and a pioneer in the design of sustainable carpeting. For additional information, visit www.durkan.com or www.mohawkgroup.com or call 800-241-4580. ###
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