Hearing Health
2015 Media Kit
The Ultimate Consumer Resource on Hearing
The Ultimate Consumer Resource on Hearing
A publication of
Hearing Health
Hearing Health
Guitar Great
Les Paul
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The Ultimate Consumer Resource on Hearing
A publication of
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Hearing Health
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Fall 2014
a hearing loss epidemic?
The Threat to
the Military
the state of hearing:
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and use hearing aids
Hybrid Implants
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A publication of
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Project: New Research Plans
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See page 41
ABOUT Hearing Health MAGAZINE
Hearing Health is the ultimate consumer resource on hearing loss and tinnitus. Our award-winning magazine, the
largest on hearing loss and tinnitus, earned this position over three decades through the steadfast dedication
from staff, expert contributors, and collaborative support from advertisers. Hearing Health educates individuals
about the effects of hearing loss and tinnitus on health and quality of life, and aims to provide real-world solutions
based on the latest research and technology. Hearing Health is published quarterly by Hearing Health Foundation
(formerly Deafness Research Foundation), whose mission is to prevent and cure hearing loss and tinnitus through
groundbreaking research. Hearing Health Foundation’s Hearing Restoration Project is a unique research consortium
dedicated to finding a biologic cure for hearing loss and tinnitus.
Extra Exposure
Meet Our Readers
Every issue is available online at hhf.org and issuu.com, with
all advertisements preserved in their original placement and
size. Each online issue has approximately 3,000 readers.
We regularly feature articles about hearing loss and tinnitus
affecting the pediatric, senior, and veterans populations.
Audiologist and other expert staff writers regularly write
about hearing aids, cochlear implants, and assistive listening
devices.
All advertisers receive a free Marketplace ad with logo and
company description with the purchase of an advertisement
of any size.
Pediatrics
loss
managin g hearing
STATE OF
THE
H EA
Advances
the
Every child deserves
best chance to learn
RIN G ISSUE
in Brai n
Training
also has
of rehabilitation, and who
setting
a central role in planning,
s, and
goals, selecting approache
tracking performance.
ter
cookie-cut
no
“There’s
says.
Cienkowski
approach,”
be client“Everything we do has to
ion
centered.” Aural rehabilitat
via
practice,
sound
training,
hearing
to
include
the brain
processes
forms of
Aural rehabilitation to help acclimate
and coaching in various
audience and greater success
auditory,
communication (e.g.,
hearing devices is gaining a wider
speech);
Mestayer
visual, speechreading, cued
es; and
through its online reach. By Kathi
choosing assistive technologi
referrals to other specialists.
and
pacing,
tone,
than
body language,
integral
Aural rehabilitation is more
used to new
ecause the brain is an
Alison
Getting
skills.
context.”
hearing
and
hearing
listening
t.
component of the
sounds is a big adjustmen
an auditory therapist in
help
is
needs
King
sometimes
it
auditory
process,
Commonwealth
That’s when aural or
Virginia
of sound.
the
i,
Cienkowsk
in.
adjusting to new types
comes
Center’s
ion
rehabilitat
in some of
University (VCU) Medical
the Aural
The brain needs to fill
“We have
who also coordinates
is impaired
audiology department.
Group for
the blanks when hearing
with the
Rehabilitation Interest
hearing
working relationships
nguageor when adjusting to a new
systems
the American Speech-La
school system, and support
(ASHA),
aid or cochlear implant.
and
Hearing Association
is so
like hearing-loss, advocacy,
the quality
“Aural rehabilitation
defines it as “improving
y groups,” she says.
ing
communit
other
speechread
than
those
for
much more
about
of life and communication
Kathleen
“Our clients often don’t know the
says
[lipreading],”
loss.”
how
or
hearing
with
associate
these support networks,
Cienkowski, Ph.D., an
rehabilitation involves
works. We
Aural
process
education
director
special
each with
professor and the program
multiple professionals,
of
serve as a link to those systems.”
guage
of audiology in the University
ion
different skill sets. Speech-lan
Language,
The need for aural rehabilitat
ts both
Connecticut’s Speech,
availability
pathologists and audiologis
nt.
is increasing, due to the
often work
and Hearing Sciences Departme
devices,
conduct aural rehab, and
brain.”
of hearing aids, assistive
medical
“It’s basically retraining the
Programs
with surgeons and other
implants,
and cochlear implants.
workers,
social
She adds, “Cochlear
as
and
well
as
experts
systems
like Early Hearing Detection
and the
hearing aids, and listening
require
therapists, schoolteachers,
(EHDI)
assistive
Intervention
can do wonders, but no
6 months
client’s family members.
brain.
screening infants by age
team
device is as smart as your
loss. The
The most important
we want—
for deafness and hearing
Our brains know what
the
the client, who must
is
including
member
states,
integrate
majority of
the work
and don’t want—to hear;
be actively involved in
interpret
the other senses; and
B
| a publication of
8 | hearing health
ess of Oticon’s advanced
photo credit: ©iStockphoto
.com/cogent-marketing
Study proves effectiven
*
Schafer, PhD, a leading
A recent study by Erin
audiology and FM research,
expert in educational
of VoicePriority i ™ to
has validated the ability
noise. Her team
support hearing in background
with VoicePriority i ™
showed that Oticon Sensei
increase in speech recogniprovides a significant
environments compared
tion in complex listening
or a hearing instrument
to traditional FM systems
localized noise.
in
particularly
–
alone
of Educational Audiology,
for publication in Journal
*) Peer-reviewed & accepted
Aids.
for Children with Hearing
Voice Priority in FM Systems
VoicePriority i ™
adaptive FM strategy,
i™
Sensei, VoicePriority
Integrated into Oticon
FM
the gain of the incoming
automatically adjusts
the
signal to noise level at
signal to optimize the
adaptive FM strategy
advanced
This
ear.
child’s
changing noise levels,
instantly responds to
wherever
recognition
ensuring consistent speech
the more a child underAnd
located.
is
child
the
learning opportunities.
stands, the better her
It’s as simple as that.
Schafer EC, Sanders K,
study, contact
i ™ and Dr. Schafer’s
Sensei, VoicePriority
a.com
To learn more about
at pediatrics@oticonus
al or Oticon Pediatrics
hearing care profession
Bryant D, Keeney K, &
Baldus N (2013) Effects
your
hearing health foundation
TO ADVERTISE, CONTACT:
Franzi Bulow at GLM Communications
[email protected]
of
Three of every four readers (74%) do research on their own
before purchasing a hearing aid or cochlear implant.
Reader Profile
Male: 36%
Female: 64%
Median age: 62
Any college+: 86%
Married: 73%
Mean household income:
$97,000
65% of our readers have
completed a four-year
degree or higher
Readership
Average reading time is 44
minutes.
More than seven of every 10
readers—including hearing
healthcare professionals—
took one or more actions
in the past 12 months as a
result of reading Hearing
Health.
The majority of our consumer
readers have a hearing loss.
Reader respondents describe
themselves as having:
Complete deafness: 8%
Severe hearing loss: 32%
Moderate hearing loss: 41%
Mild hearing loss: 19%
Source: 2010 Readex Survey
Statistics were not available for waiting room readers, and only represent mailed copies.
Our consumer readers rank
Hearing Health as their #1 source, after their
hearing healthcare professionals, for information
on hearing- and tinnitus-related issues.
Editorial Calendar*
Spring 2015: Hearing Aids
Which Hearing Aid for Me?
New Hearing Aid Technology
Overcoming Usage Barriers
Hearing Aid Accessories
Fall 2015: Tinnitus
Tinnitus By the Numbers
The Military’s Approach
Tinnitus Treatment Reviews
Holiday Gift Guide
Summer 2015: Turn It Down
Noise-Induced Hearing Loss
Take Action Against Noise
Noise Risk to Kids and Teens
Showstoppers: New
Technology
Winter 2016: Older Adults
Age-Related Hearing Loss
Risk Factors and Prevention
Impact on Cognition
Products for Presbycusis
Print and Digital Advertising Rates
SPACE
1X
3X
4X
FOUR COLOR
Two-Page Spread
$11,080
$10,520
$9,980
$9,420
Full Page
$5,540
$5,260
$4,990
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1/2 Page
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$3,620
$3,430
$3,240
1/4 Page
$1,720
$1,640
$1,550
$1,460
Marketplace
$575
SPECIAL POSITION
Back Cover
$6,650
$6,320
$5,990
$5,650
Inside Front
$6,090
$5,790
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Inside Back
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$5,150
DIGITAL
Website
$1,050 per quarter; $4,000 annually
Size of Advertising Materials
Horizontal
* Please note the editorial calendar is subject to change.
Virtually every consumer reader (99%)
currently uses a hearing aid, and 79% of all readers
are either considering or planning to purchase or
upgrade their hearing aid in the next 12 months.
Who We Reach
Distribution
American Speech-Hearing-Language Association
(ASHA), dispensing audiologists
3,000
Academy of Doctors of Audiology (ADA),
full membership
1,000
Bulk copies to audiologists, by request
5,000
Controlled/consumer (regular mailing list)
2X
24,000
International Hearing Society (IHS),
full membership
3,000
U.S. Department of Veterans Affairs (VA),
all hearing centers
2,000
Select Walgreens stores and corporate partners
7,000
45,000
Estimated readership: 215,000
Hearing Health is the largest-reaching
magazine on hearing loss and tinnitus.
Hearing Health is distributed at the HLAA, AG Bell, and
other conventions.
Our monthly e-newsletter is delivered to 12,000 email
addresses. Our Facebook page has over 24,000 “likes.” Our
website receives 30,000 unique visitors each month.
TO ADVERTISE, CONTACT:
Franzi Bulow at GLM Communications
[email protected]
Vertical
Two-Page Spread w/bleed 17” w x 11.125” h
Full Page w/bleed
8.625” w x 11.125” h
Full Page, no bleed
7.25” w x 9.625” h
1/2 Page, no bleed
7.25” w x 4.75” h
1/2 Page, no bleed
3.5” w x 9.625” h
1/4 Page, no bleed
3.5” w x 4.75”h
Marketplace
2.25” w x 3.125” h
Website
240 pixels w x 400 pixels h, PDF format
Advertising Due Dates
Spring
2015
Summer
2015
Fall
2015
Winter
2016
Ad Reservations Due
Feb. 13
May 15
Aug. 14
Nov. 9
Ad Artwork Due
Feb. 27
May 29
Aug. 28
Nov. 23
Copies Mailed
April 1
July 1
Oct. 1
Jan. 4
Mechanical Requirements
DO:
+ Do send artwork, either a
TIFF file or a PDF that is
PDF/X-1a compliant.
+ Do send at 300 dpi at
100% of size.
+ Do use only CMYK colors
or grayscale.
+ Do embed all fonts.
+ Do use images that are
high resolution only.
DON’T:
+ Don’t use spot or RGB
colors in your ad or images.
+ Don’t use ruling lines
thinner than 0.25 point.
+ Don’t use True Type fonts
and be sure to embed all
fonts.
+ Don’t use compressed or
JPEG/PNG files as images.
EMAIL ART TO: [email protected]
SPECIAL NOTE: When creating an ad as a PDF, please use our
printer’s presets. Download the preset for a PC or Mac for
InDesign CS6 at ovidbell.com/submit-a-file/pdf-assistance/