UPDATE15PPT 4FIQUET.pptx

Digital Travelers
Travel. Technology.
So what?
APAC
28%
Travellers who plan their
trip Solely Online.
Japan
58%
2013 TNS/Google
1.6M
Accomodation
Choices Online
800,000
listings now!
2011
2012
2013
2014
jpcastonguay
Infinite Choice
Find your island of pleasure in an ocean of possibilities
100Mln Daily
Accommodation Related Searches
88%
Uses
search
50%
Seen a
destination
video
70%
Inspired by
online reviews
2013 TNS/Google, APAC Accommodation Study
Evolution of Travel Search
Responsive
Mobile Design
Consumer
Experience
10
Blue
Links
Flight
Schedules
in Search
Flight
Search
Google Now
Rich Lists,
Limited
Offers
Time
Google Confidential and Proprietary
Leonardo DiCaprio
#20
Most Popular Stars among US teens, Variety
Magazine, July 2014
Katy Perry
#9
Most Popular Stars among US teens, Variety
Magazine, July 2014
Smosh
#1
Most Popular Stars among US teens, Variety
Magazine, July 2014
“We are now
confronted with the
situation where we are
not able to provide the
service you deserve. I
can only apologize for
the inconvenience.”
Lufthansa CEO Dr. Christoph Franz sincerely
apologizes for strike
Magic Moments: Dreaming
Google
Cultural
Institute
World Wonders
Google
Cardboard
Magic Moments: Travelling
Magic Moments
Thank you!
Simon Fiquet
[email protected]