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Rental Appraisal for
Ethel Street, Chermside Q 4032
Prepared 30th March 2015
For David Armstrong
By Rochelle Cramp
SUBMISSION | ETHEL STREET, CHERMSIDE Q 4032
30th March 2015
Investor
Ethel Street
Chermside Q 4032
Dear Investor,
Re: Ethel Street, Chermside Q 4032
Thank you for the opportunity to appraise your property. My goal, like yours, is to secure the best possible
price. I take pleasure in submitting this report which details the following:
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Company History
Key features of the Property
Key attributes of the Location
Prospective Tenants
Relevant leased properties
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Marketing Estimate
Marketing Strategy
Our Unique Approach
Inspection Strategy
Service Offering
As the Chermside most successful agency, McGrath has established its leading position in the market
by consistently securing stand-out results for our clients. We believe endeavor is crucial to success and
we work hard to create and capitalise on opportunities. As a client of McGrath, you will experience unique
benefits including seven day a week service, exclusive advertising programs and access to an unrivalled
referral base.
I would like to take this opportunity to confirm my enthusiasm to act as your agent and my commitment
to delivering the best possible price for your property. Should you require any further information to
assist you, please do not hesitate to contact me.
Yours sincerely,
Rochelle Cramp
New Client Consultant
2014
SUBMISSION
Company History
McGrath estate agents' impact on the east coast of Australia's real estate market is largely due to its
driving ambition to be "the world's most customer-centric real estate company". According to its Founder
and chief executive, John McGrath, "our aim is to project the company as multi-faceted, modern and
innovative. A total solution company that will provide 6-star service to our clients."
The McGrath Group has grown from a one-man operation to an organisation that leases over 7,000
properties annually.
In September 2006, the McGrath Group confirmed its plans for expansion throughout Australia and New
Zealand with a strategic roll-out of a new premium franchise operation. The company has retained a small
number of selected company owned locations and will continue to expand into new metropolitan and
lifestyle locations with a boutique franchise roll-out.
John McGrath has embraced technology and recognised the importance of strategically understanding the
online market. The company's ongoing significant financial investment in this space reinforces the McGrath
vision to offer their 6-star service to clients both online and offline. www.mcgrath.com.au, a highly
sophisticated and user-friendly website, is regarded by both international and domestic users as the most
usable and informative website in the property market.
The expansion of McGrath estate agents and its dominance in the east coast's property scene has been
the result of years of dedication and determination. Starting up John McGrath Real estate in 1987, John
chased his dream of owning his own business and creating his own path.
The entire McGrath team strives to consistently deliver accountable results for its clients with total
integrity and transparency.
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SUBMISSION | ETHEL STREET, CHERMSIDE
Key Features of the Property
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Stylish design
Convenient location
Close to transfort
Highend fittings and fixtures
Key Attributes of the Location
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Very central to one of Brisbane's biggest shopping centres
Convieniant to both the Sunshine and Gold Cost
Only minutes to Brisbane Airport
Prospective Tenants
We believe the tenant for Ethel Street, Chermside will be from one of the following segments of the market:
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Professional couples
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Professional singles
Downsizes/ retirees
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SUBMISSION
Relevant Leased Properties
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CHERMSIDE 51 Playfield Street
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2
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2
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1
Leased $500 per week
CHERMSIDE 41 Playfield Street
Leased $425 per week
CHERMSIDE 15 Playfield Street
Leased $435 per week
CHERMSIDE 392 Hamilton Road
Leased $370 per week
CHERMSIDE 15 Playfield Street
Leased $370 per week
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Market Estimate
At McGrath, we aim to provide the most accurate market estimate possible. Our estimate has taken in
to consideration your location, market conditions, the features of your property and supporting results
in the area. Also considered has been the desire of a number of prospective tenants to live within this
area and price bracket.
3 Bedroom Apartments - $500 - $550
2 Bedroom Apartments - $430 - $450
1 Bedroom Apartments - $360 - $380
As you know, the price of your property will be determined by the level of interest and amount of
competition between potential tenants. With an effective leasing and marketing strategy potential exists
for this estimate to be exceeded.
This opinion has been prepared solely for the information of Rochelle Cramp for the purpose of considering the lease of <PROPERTY ADDRESS> <
PROPERTY SUBURB> and not for any third party. Although every care has been taken in arriving at this figure, we stress that this is an opinion of
reasonable price range only and not to be taken as a sworn valuation.
© This report is copyright. No part of it may in any form or by any means (electronic, mechanical, photocopying, scanning or otherwise) be reproduced,
adapted, stored or transmitted without prior written permission of McGrath Property Management.
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SUBMISSION
Marketing Strategy
Maximising exposure to potential tenants
We recommend a promotional strategy that will maximise exposure on local, regional, national and
international levels.
Local
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6x1.5 professional installed signboard
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Just listed direct mail strategy and 100 DL cards delivered to the area
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Rental list booklet delivered to local hot spots
Pre E-Marketing
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Professional copywriting
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Professional photography
E-Marketing
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Priority placement on domain.com.au
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Priority placement on realestate.com.au
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Placement on the mcgrath.com.au website
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Placement on rent.com.au
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E-brochure for relocation agents
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Online booking inspection with 24/7 access
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Weekly Rental Alert and E-brochure sent to the databases at realestate.com.au, domain.com.au
and mcgrath.com.au. McGrath has over 24,000 registered tenants in their database.
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SUBMISSION
Our Unique Approach
When leasing through McGrath, you will not have just one consultant working for you - but the entire
McGrath property management team.
While one agent is responsible for managing your campaign and reporting to you, our team employs a
unique collaborative approach, working together to bring you more potential tenants and unrivalled results.
Established as the area's leading property management team, McGrath leases hundreds of local properties
throughout your area each year. Our leading market share and presence means we come face to face with
more potential tenants and have an unmatched database.
Our team also includes a dedicated Leasing Consultant whose specific role is to build relationships with
potential tenants to assist them in their property search. From the moment your property is listed our staff are
set to work, personally marketing your property to those ready to move.
Our goal, like yours, is to achieve the best possible price for your property. Our dedication ensures we
frequently exceed the price expectations of our landlords and match the best possible tenant to your property.
Inspection Strategy
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Saturday would be the key inspection day with view by appointment inspections mid-week at the
tenant's request, via our online booking system, which has 24/7 access for potential tenants
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Leasing enquiries will be qualified by our Leasing Consultant and myself
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Leasing details will be collected at every open for inspection and all potential tenants will be contacted
on the day after their inspection to ascertain level of interest
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You will be contacted after every open for inspection or appointment and a detailed feedback report
will be provided to you
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Professional stylists, cleaners and gardeners are available to assist in preparation if required
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SUBMISSION | ETHEL STREET, CHERMSIDE Q 4032
Service Offering
Tenant Reference Check
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Employment / Credit
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National Tenancy Database
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Tenancy documents prepared and lodged
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Regular rental market reviews
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Online rental payment statements
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Routine inspections
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Detailed Property Condition Report and Photos
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Arranging check-in of the tenant at the start of the agency
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Managing the check-out process
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Smoke alarm compliance check
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Water compliance check
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Pool compliance check
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Cost effective repairs and maintenance
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Payment of outgoings / transfer of utilities
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Insurance claim processing
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Collection of rent and banking
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Direct debiting
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Receipting of rent
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Bi-monthly release of funds
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John McGrath Quarterly Market Review Report
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McGrath Property Management Newsletter
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Extended Services (upon request)
Yearly Financial Statement
Access to Depreciation Specialist for expert analysis
Online Landlord Portal access
Competitive Home Loan health check assessment
Annual appraisal of your property
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