1. business and industrial
2. advertising and marketing
3. advertising

Media Kit
2015-2016
2015
2016
Media Kit
OUR MISSION
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
AD SPECS
TERMS &
CONDITIONS
Delivering the
Power and Promise
of our Community
Hispanic Executive is more than a
magazine, it’s a union of leaders in the fastestgrowing market in America. As the leading
print publication profiling Latinos that redefine
the US and international business landscape,
HE provides effective editorial materials
(in print, on the iPad, and online), and offers
readers and featured executives a platform
to connect and unite with clients, colleagues,
recruits, and vendors.
Hispanic Executive is the voice of the leaders
of the new majority. The Hispanic population
holds unmatched economic, political, and social
power. We convene business’s most influential
Latinos to shape the dialogue on this cultural
force. They are ambassadors connecting
corporate America to Hispanic America and
driving growth in the global marketplace.
From our pages a forum emerges where these,
the brightest minds in the Américas, unite.
Uniting powerful leaders is not only our mission,
it’s our greatest asset.
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
Connect with our network of readers
OUR MISSION
Hispanic Executive recognizes Latino leaders to target a population that
speaks on behalf of, but also to, the entire Hispanic community.
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
AD SPECS
TERMS &
CONDITIONS
The message sent to American business leaders is: you cannot afford to
misunderstand your largest consumer segment. Policy makers, your
Hispanic constituents will determine the length of our tenure. And fellow
successful Hispanics, the makeup of your office, your industry, and your
leadership are entirely up to you. Join the thought leaders and innovators.
Embrace the opportunity at hand. Hispanic Executive is your entry to the
conversation.
Our readership of an estimated 50,000 is carefully maintained in-house
to include a variety of market segments such as manufacturing, finance,
retail, communications, energy, education, healthcare, and technology.
READERSHIP
BY GIVEN TITLE
19.3%
13.4%
CEO/Chairman/COO/Corporate
Officer/Owner/Partner/President
Division President/Senior VP
VP/Director/General Manager
VP/Director/Manager Marketing,
Sales, Human Resources
TOP 15 STATES
WITH THE LARGEST
LATINO BUSINESS
MARKETS
1. California
2. Texas
3. Florida
4. New York
5. Illinois
6. Arizona
7. New Jersey
8. Colorado
45.5%
21.8%
BY GENDER
9. New Mexico
10. Georgia
11. North Carolina
12. Washington
13. Pennsylvania
14. Nevada
15. Virginia
41.4%
58.6%
Female For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
Male
HispanicExecutive.com
2015
2016
Media Kit
The only publication of its kind
OUR MISSION
Published bi-monthly, each issue of Hispanic Executive pushes the envelope when it comes to
engaging editorial delivered in a compelling package. The discussion among our executives is
as business-based as it is encompassing of heritage, culture and shared experience. In-depth
profiles, current dialogues on key issues and trends, cutting edge design result in a platform to
promote Latino business leaders and executives on the forefront of innovation.
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
AD SPECS
TERMS &
CONDITIONS
RECENTLY
FEATURED
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Chevron
Gerneral Mills
Home Shopping Network
Johnson & Johnson
The University of Texas
Hilton Hotels
IBC Bank
Acento Advertising
The Walt Disney Company
JPMorgan Chase
Viacom
Major League Baseball
Electronic Arts
LatinWorks
Western Union
Bank of America
Yahoo!
UPS
Sodexo
Kaiser Permanente
Northrop Grumman
Mexique
HITEC
The Walt Disney Company
Jorge Ramos
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
Our Advertisers
OUR MISSION
Those who advertise in Hispanic Executive magazine, position their companies alongside prestigious leaders
and optimize their marketing plans by targeting decision makers in the country’s fastest-growing market
segment. Our advertisers widen their reach through our print, digital, iPad and other multimedia platforms.
Adverising with HE presents a unique opportunity to engage a workforce by recruiting multilingual and
multicultural talent and raising awareness of diversity efforts and achievements.
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
B:8.875”
T:8.375”
S:7.825”
RATES
we eased your back pain
You made it the best play date ever
AD SPECS
©2014 JPMorgan Chase & Co.
© McNEIL-PPC, Inc. 2014
T:10.875”
S:10.375”
Supplier Diversity
B:11.375”
TERMS &
CONDITIONS
Understanding and
appreciating each
others’ diversity
For 20 years, JPMorgan Chase has been committed to
the development and utilization of diverse suppliers through
our award winning supplier diversity program.
Our mission is to help make an impact in the communities we serve
and we are proud of our progress over the past two decades.
We work for diversity while diversity works for us.
At Bank of America, our employees are our foundation. They are the reason
we’re able to make connections around the globe. It is also through these
connections that we’re able to champion an environment of diversity
and inclusion; one that celebrates our teammates, customers, clients and
communities for everything that makes them unique.
Visit www.bankofamerica.com/diversity
Life’s better when we’re connected®
For information on our supplier diversity program
and to register on our supplier portal,
visit jpmorganchase.com/supplierdiversity.
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religion, color, sex, sexual orientation, gender, gender
identity, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to
support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.
© 2014 Bank of America Corporation. | ARGJXWQQ | D&I-091114
is clinically proven to provide strong, fast pain relief.
Use only as directed
87087-12.1
SO5#:
Client: Johnson & Johnson
Brand: Tylenol
Job Name: Resize for Hispanic
Executive
JWT #: 1087140
Campaign: J&J Consumer Healthcare
Proof: 1 Page: 1
FILE: 87087_12M_EST_Update_Hispanic_M1.indd
SO5 Artist: Marcel Thompkins
Safety: 7.825” x 10.375”
Trim: 8.375” x 10.875”
Bleed: 8.875” x 11.375”
Gutter: None
Pub Date:None
Publication:Hispanic Executive
Ad#: None
PP: Nathan Caffee
PM: Anne Falcetano
AD: None
ECD: None
CD: Mary Warner
CW: None
AE: Stephanie Repins
Saved: 7-15-2014 10:24 AM
Printed: 7-15-2014 10:24 AM
Print Scale: None
Printer: None
Media: Print
Type: Magazine
Vendor: None
INKS:
Cyan
Magenta
Yellow
Black
DOC PATH: Production:Volumes:Production:JOHNSON_JOHNSON:TYLENOL:87087_EST_TYLENOL_PRINT_UPDATE:DOCS:87087_12M_EST_Update_Hispanic_M1.indd
IMAGES:
86261_Hide_and_Seek_0439_MAG_SW300_15.tif
CMYK
450 ppi
66.66%
Up to Date
Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:86261_EST_Print:86261_Hide_and_Seek_0439_MAG_SW300_15.tif
85866_TYLENOL_RED_BOX_no_reflect_SW300_05.psd
CMYK
1914 ppi
15.67%
Up to Date
Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:85866:85866_TYLENOL_RED_BOX_no_reflect_
SW300_05.psd
85854_RED_GRADIENT_BAR_SW300_01.tif
CMYK
308 ppi
97.38%
Up to Date
Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:85854_IT_Print:85854_RED_GRADIENT_BAR_SW300_01.tif
Tylenol_Logo_Red_4c.eps
19.83%
Up to Date
Production:JOHNSON_JOHNSON:_LOGOS:Tylenol:Tylenol_Logo_Red_4c.eps
Master_icons_CROWN_65BLK.ai 115.23%
Up to Date
Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:Master_icons_CROWN_65BLK.ai
FONTS:
BentonSans Light, Text, Regular OpenType
Avenir 35 Light Type 1
Sentinel
Book OpenType
WHO ADVERTISES IN THE MAGAZINE
•
•
•
•
•
•
Chevron
Gerneral Mills
Home Shopping Network
Johnson & Johnson
The University of Texas
Hilton Hotels
•
•
•
•
•
•
*87087-
Comcast
Cisco
The Walt Disney Company
JPMorgan Chase
Viacom
UnitedHealthcare
INK DENSITY: None
•
•
•
•
•
•
Darden
Northwestern Mutual
Western Union
Bank of America - Merrill Lynch
Autozone
UPS
87087_12M_EST_Update_Hispanic_M1.pgs SO5 X1a
07.15.2014 10:22
•
•
•
•
•
•
Deloitte
Kaiser Permanente
Northrop Grumman
McKesson
Ryder System
Verizon Wireless
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
OUR MISSION
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
Maximize your message beyond
the pages of Hispanic Executive
Hispanic Executive prides itself in hosting exclusive signature events in the most exciting,
dynamic and growing cities around the nation. Connecting people and ideas, HE’s events
celebrate the power of the Hispanic business community and connect you to its powerful
audience of Latino decision makers and inspiring business leaders.
TAP INTO A POWERFUL NETWORK.
AD SPECS
TERMS &
CONDITIONS
HE HOSTED EVENTS
PARTNERSHIPS
For more information about attending or hosting an event with Hispanic Executive,
contact brand director Vianni Busquets: [email protected]
For more information about ways your corporation can partner with HE, contact
director of strategic partnerships, Krista Horbenko: [email protected]
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
Advertise with Hispanic Executive
OUR MISSION
READERSHIP
PRINT
1x
2x
4x
DEADLINES
6x
2-Page Spread
$15,640
$14,076
$13,294
$12,512
Full Page
$9,935
$8,942
$8,445
$6,948
ADVERTISERS
2/3 Page
$7,710
$6,939
$6,554
$6,168
EVENTS
1/3 Page
$5,540
$4,986
$4,709
$4,432
RATES
PREMIUM PLACEMENTS
CLIENTS
AD SPECS
Inside Front Cover (full page)
$14,317
Inside Front Cover (double page) $20,332
Inside Back Cover (full page) Back Cover TERMS &
CONDITIONS
Gatefold and bind-in ad rates and specifications available upon request.
$12,738
$18,204
SEPT/OCT 2015
Reservations Close 06/19/15
Materials Close 06/26/15
On Sale 09/01/15
NOV/DEC 2015
Reservations Close 08/21/15
Materials Close 08/28/15
On Sale 11/01/15
JAN/FEB 2016
Reservations Close 10/16/15
Materials Close 10/23/15
On Sale 01/01/16
MAR/APR 2016
Reservations Close 12/11/15
Materials Close 12/18/16
On Sale 03/01/16
MAY/JUNE 2016
DIGITAL
iPad
$4,500
Full-screen advertisements appear adjacent to the feature in the
iPad edition of Hispanic Executive magazine (available through the
Apple App Store).
e-Newsletter
$1,500
Banner advertisements appear alongside the monthly e-Newsletter
sent to Hispanic Executive subscribers.
Website
2 month
$1,500
Unlimted
$3,750
Banner advertisements appear alongside the feature article posted
on hispanicexecutive.com.
Homepage 1 month
$4,350
Banner advertisements on hispanicexecutive.com homepage.
Reservations Close 02/19/16
Materials Close 02/26/16
On Sale 05/01/16
JULY/AUG 2016
Reservations Close 04/15/16
Materials Close 04/22/16
On Sale 07/01/16
SEP/OCT 2016
Reservations Close 06/17/16
Materials Close 06/24/16
On Sale 09/01/16
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
Specs and Guidelines
REQUIREMENTS
Digital File & Contract Proof: Must be clearly
indicated as to Issue, Publication and Advertiser.
PRINT/IPAD FILE FORMAT
OUR MISSION
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
PRINT
BLEED
BLEED TRIM
NON-BLEED
Spread
17.25" x 11.375"
16.75" x 10.875"
N/A
Full page/Cover
8.875" x 11.375"
8.375" x 10.875"
7.825" x 10.375"
2/3 Page
N/A
N/A
5" x 10.2"
1/3 Page
N/A
N/A
2.45" x 10.2"
Keep safety 1/2” from bleed, 1/4” from trim. Hispanic Executive is sheetfed offset, perfect bound.
Publication trim size: 8.375” x 10.875”.
AD SPECS
TERMS &
CONDITIONS
The only file format supported by Hispanic
Executive is a press-ready .pdf. We will NOT
accept any native application files such as
InDesign, Quark, or Illustrator. Materials should
be supplied on a Macintosh-formatted CD-ROM
or DVD-ROM. Materials should comply with
SWOP standards.
DIGITAL AD NOTES
Website and e-Newsletter ads must be saved as
.jpg, .png, or .gif files.
PREFERRED COLOR GUIDANCE
Please provide Kodak Approval, CREO Spectrum,
or iris digital proofs for color guidance on press.
The supplied color guidance must meet all
SWOP specifications and must include a 6mm
5%, 25%, 75% and 100% CMYK patch strip for
quality control. All proofs are to be pulled on
publication grade stock. A set of two laser proofs
(paginated) including the crop marks must be
sent with materials. On bleed ads and undersized
non-bleed ads, provide separate ruled position
proof showing trim.
FILE STORAGE
Digital files will be stored for a period of 3
months, after which they will be destroyed unless
written instructions are received to return them.
PRODUCTION CONTACT/MATERIALS
DIGITAL
iPad*
1536 x 2048 px
E-Newsletter**
170 x 690 px
Web Banner
160 x 600 px
**
All advertising materials, questions regarding
materials and extensions, and related matters
should be directed to:
Cheyenne Eiswald
Client Services Director
Guerrero Howe Custom Media
[email protected]
SENDING ADS VIA FTP
* Advertisements must be designed in a vertical
format and saved as a high-resolution .pdf.
** Advertisements must be designed in a vertical
format and saved as a .jpeg, .png, or .gif.
Artwork may be sent to our FTP address. You will
need to use an FTP program, such as Transmit
(www.panic.com) to send us your ad via FTP. You
will also need the following login information:
server: www.guerrerohowe.com
username: uploads
password: 531256
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com
2015
2016
Media Kit
OUR MISSION
READERSHIP
CLIENTS
ADVERTISERS
EVENTS
RATES
AD SPECS
TERMS &
CONDITIONS
A. All advertising placements with Hispanic Executive are subject to and governed by these terms
and conditions. Hispanic Executive reserves the
right at its absolute discretion, and at any time, to
cancel any advertising order or reject any advertisement, whether or not the same has already been
acknowledged and/or previously published. In the
event of such cancellation or rejection by Hispanic
Executive, advertising already run shall be paid for
at the rate that would apply if the entire order were
published. In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising
order not in compliance with the terms hereof or
failure to have published the specified number of
advertisements, or if at any time Hispanic Executive
in its reasonable judgment determines that Advertiser is not likely to publish the total amount of advertising specified in the applicable advertising order, any rate discount will be retroactively nullified
and result in a short-rate. In such event, Advertiser
and/or Agency must pay Hispanic Executive the
short-rate (which is the difference between the rate
charged on the contracted frequency and the higher
rate based on the reduced frequency of advertisements actually published) within 30 days of invoice
therefore and Advertiser will thereafter pay for advertising based on the standard advertising rates of
Hispanic Executive as set forth in the then current
media kit. Any merchandising program executed by
Hispanic Executive in reliance on advertising that
is cancelled will be paid for by Advertiser at the fair
market rate for such program (including all costs
and expenses incurred by Hispanic Executive).
B. Advertising orders that contain rates that vary
from the standard rates of Hispanic Executive
shall not be binding on Hispanic Executive unless
approved in writing by an authorized officer of
Hispanic Executive. In the event any non-standard
rates are not approved in writing by an authorized
officer of Hispanic Executive, the standard rates
shall apply to such order at the discretion of Hispanic Executive.
C. Advertisements that simulate editorial content
must be clearly defined and labeled “ADVERTISEMENT” and Hispanic Executive may, in its discretion, so label such copy.
D. Orders for advertising containing restrictions or
specifying positions, facings, editorial adjacencies
or other requirements may be accepted and inserted, but such restrictions or specifications are at Hispanic Executive’s sole discretion.
E. In no event shall Hispanic Executive’s liability
with respect to any order exceed the total amount
paid to Hispanic Executive for such order, including
any liability resulting from the errors or omissions
of Hispanic Executive. In no event shall Hispanic
Executive be liable for special, incidental, consequential or punitive damages.
F. The following items apply to furnished inserts:
(1) an accurate facsimile or electronic version of
any furnished insert must be submitted to Hispanic
Executive for review on or prior to the dates established by Hispanic Executive for the applicable publication; (2) Hispanic Executive is not responsible
for errors or omissions in, or the production quality of, furnished inserts; and (3) Advertiser and/or
Agency shall be responsible for any additional costs
or expenses incurred by Hispanic Executive arising
out of Advertiser’s and/or Agency’s failure to deliver furnished inserts pursuant to Hispanic Executive’s specifications or time requirements.
G. Advertiser and/or Agency shall remain liable for
the full advertising rate in each of the following instances: (1) Hispanic Executive is unable to publish
an advertisement as a result of Advertiser’s and/or
Agency’s failure to comply with Hispanic Executive’s specifications or time requirements (in which
case, Hispanic Executive shall not be required to run
any generic or other advertisement); (2) the failure
of Advertiser and/or Agency to cancel the applicable order in accordance with the cancellation
requirements contained herein (in which case, Hispanic Executive shall not be required to run any generic or other advertisement); and (3) the cancellation or termination of the applicable feature story.
H. All matters with respect to any advertising order
will be governed by the laws of the State of Illinois
applicable to contracts to be performed entirely
therein. Any action brought by Advertiser or Agency against Hispanic Executive must be brought
in the state or federal courts in Chicago, Illinois;
the parties hereby consent to the jurisdiction of
such courts.
I. Advertiser and its Agency, if there be one, each
represent that any advertising (including product
samples) submitted to Hispanic Executive complies
with all applicable laws and regulations and does
not violate the rights of, and is not harmful to, any
person, corporation or other entity. As part of the
consideration to induce Hispanic Executive to publish such advertisement, Advertiser and its Agency,
if there be one, each agrees jointly and severally to
indemnify and save harmless Hispanic Executive,
and its employees, owners and representatives,
against all liability, loss, damage, and expense of any
nature, including attorneys’ fees and court costs,
arising out of any actual or potential claims for libel, invasion of privacy, copyright or trademark
infringement and/or any other actual or potential
claims or suits that may arise out of the copying,
printing, publishing, distribution or transmission
of such advertisement.
J. In the event an order is placed by an Agency on
behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place
such order on behalf of Advertiser and that all legal
obligations arising out of the placement of the advertisement will be binding on both Advertiser and
Agency.
K. Advertiser and its Agency, if there be one, agree
to be jointly and severally liable for the payment of
all amounts charged by Hispanic Executive for each
advertisement. Advertiser authorizes Hispanic
Executive, at its election, to tender any invoice to
Agency, and such tender shall constitute due notice
to Advertiser of the invoice and such manner of
billing shall in no way impair or limit the joint and
several liability of Advertiser and Agency. Payment
by Advertiser to Agency shall not discharge Advertiser’s liability to Hispanic Executive. The rights
of Hispanic Executive shall in no way be affected
by any dispute or claim between Advertiser and
Agency.
L. Advertiser or Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service
other than that for which the advertising space is
provided by Hispanic Executive, nor may Advertiser
or Agency authorize any others to use any advertising space in such manner.
M. An advertising order may be cancelled by Advertiser or Agency providing written notice of such
cancellation to Hispanic Executive no later than
the 3rd day after the contract date, which shall be
the earlier of the date of the applicable advertising
contract or the date the applicable insertion order is received by Hispanic Executive. In the event
of any order cancellation, Advertiser and Agency shall remain liable for the full advertising rate
(except as otherwise provided herein) and shall
reimburse Hispanic Executive for the cost of any
work performed or materials purchased on behalf
of Advertiser, including the cost of services, paper
and/or printing.
N. Advertiser and/or Agency agrees to reimburse
Hispanic Executive for its attorneys’ fees and costs
in collecting any unpaid amounts for any advertisement order.
O. Advertiser and Agency agree that any advertisements published may, at Hispanic Executive’s sole
option, be included in all forms of media, whether
now in existence or hereafter developed, in which
the article, feature, issue or other writing (regardless of the form of such media) containing the advertisement is published, reproduced, distributed,
displayed, performed, or transmitted, in whole or
in part; provided, however, Hispanic Executive shall
not be required to include (1) any advertisement
originally published in one form of media in any
other form of media regardless of any additional
publication, reproduction, distribution, display,
performance or transmission of the original article, feature, title, issue or other writing containing
or otherwise related to such advertisement, or (2)
any advertisement originally published with or in
connection with any article, feature, issue or other
writing in any additional publication, reproduction,
distribution, display, performance or transmission
of such article, feature, issue or other writing. The
copyright in any advertisement created by Hispanic
Executive is owned by Hispanic Executive, and may
not be otherwise used by Advertiser or third parties
without Hispanic Executive’s prior written consent.
P. Except for rates agreed to in writing by Advertiser and Hispanic Executive, advertising rates and
units of space for each order shall be at the standard rates set forth in the media kit on the date the
applicable insertion order is received by Hispanic
Executive.
Q. Any Agency commissions are the sole obligation
and liability of the applicable Advertiser.
R. Terms of sale: Payment is due by the earlier of
(1) the listed due date in the applicable advertising
contract for the particular advertisement and (2)
45 days from the date of the applicable advertising
contract. Notwithstanding anything to the contrary
contained herein or the applicable advertising contract, in the event full payment is not received by
Hispanic Executive on or prior to the due date as
provided in this subsection, the advertising rates
for the applicable contract and advertisements
shall increase to the standard rates set forth in the
then current media kit and full payment of such
amount shall be immediately due and owing; provided, however, in the event the advertising rates
for the applicable advertising contract and advertisements are already based on the standard rates
set forth in the then current media kit, interest
will be charged on the outstanding balance at 2.0%
per month.
S. Hispanic Executive has not made any representations to Advertiser or Agency that are not contained herein. No addition or alteration to these
terms and conditions shall be valid or enforceable
unless expressly agreed to in writing by Hispanic
Executive. Unless expressly agreed to in writing by
Hispanic Executive, no other terms or conditions in
contracts, orders, copy, instruction, or other documents furnished by or on behalf of Advertiser or
Agency (regardless of when received by Hispanic
Executive) will be binding on Hispanic Executive.
For more information contact Krista Lane Horbenko P 312.256.8461 E [email protected]
HispanicExecutive.com