2015 HispanicAd.com Media Planning Excelencia Awards PLAN MUST HAVE BEEN IMPLEMENTED Between June 2014 and March 2015. Fill in the fields and send back via e-mail to HispanicAd.com. Contact Information Name: ____________________________ Agency: ____________________________ Title: ____________________________ Phone: ____________________________ E-mail: ____________________________ Client: ____________________________ Product : ____________________________ Category (mark one): All submitted work will be reviewed by the judging panel and a winner will be selected in each category. The media plan can be an integrated plan. But, needs to have the category media vehicle as the lead vehicle to qualify for the respective category. 1. Branded Entertainment/Content Integration 2. Campaign under $1MM 3. Data for Targeting & Addressability 4. Direct Response 5. Integrated Plan - best integration across 3 or more media types 6. Local Media 7. Mobile 8. Out of Home 9. Publishing (Print Only) 10. Radio 11. Social Media 12. Television 13. Total Market Marketing Objectives: Provide the overall marketing challenges this plan needed to address (include campaign description, sales history, competitive pressure, etc.). Describe why these elements were deemed important to address in the channel planning process. (100-200 word range and encourage the use of images were applicable) Media Objectives: Explain how target audience insights and creative strategies were evaluated to develop a unifying platform from which the media plan was built. (100-200 word range and encourage the use of images were applicable) Target: Describe the target (beyond simply age/sex) and provide evidence of insights garnered from this target description and how this played a role in the plan development. (100-200 word range and encourage the use of images were applicable) Summary of Media Plan (100-200 word range and encourage the use of images were applicable) o Illustrate how this media plan specifically sufficed the objectives set for this effort. Include overall results of the campaign. o Include examples on how media was used creatively. o Demonstrate novel applications of media tactics that were used. o Describe how the media channel selected specifically contributed to the success of the delivering the plan objectives. o Show how the plan effectively utilized the available media budget. Total Media Budget (gross) _____________________ Results: (Please summarize the media plan in no more than two paragraphs) Submission Recap: (short recap to be published on Hispanicad.com and/or other media outlets should the plan be selected as the winner in the category) Media Director: _________________________ Media Planner: _________________________ Media Buyer: _________________________ Client Contact: _________________________ Phone: _________________________ To verify information provided HispanicAd.com Media Awards Rules: All submission or entries must be sent via e-mail [email protected] as a PDF or WORD file. You also need to supply the name and e-mail for the contact that will pay the $25 entry fee per entry. Contestants must call to verify receipt of entry at 917-854-1706. Any original Hispanic-targeted, consumer-oriented campaign that first aired or appeared in media in the U.S. during June 2014 - March 2015 is eligible. Both Spanish-language and English-language media can be submitted. Winners will be announced during the AHAA conference in Miami, FL, during the Association of Hispanic Advertising Agencies conference from April 27 - April 29, in Miami, FL. All winners will be chosen by a prestigious panel of judges consisting of media planning executives and members of the HispanicAd.com editorial team. HispanicAd.com and AHAA reserve the right to promote all winners. All nominations, correspondence, e-mails and other forms of communications received in reference to these awards, are the sole property of HispanicAd.com and Hispanic Media Sales, Inc. All results are final. Hispanic Media Sales, Inc. or HispanicAd.com will not use them for any case studies without prior authorization. All entry forms must be received no later than March 30, 2015 at 5 pm EST.