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FOR IMMEDIATE RELEASE Privately Held Reinsurance Broker Holborn Corporation Celebrates its Upcoming Centennial Early with Comprehensive Rebranding Initiative New York, NY, April 7, 2015 ——“Our Independence. Your Advantage.” It’s the new tagline of NewYork-‐based Holborn Corporation and just one small component of the comprehensive rebranding initiative the reinsurance broker is rolling out this month, a few years ahead of its 2020 Centennial. Other rebranding elements include a new website, presentation material, letterhead and a series of print ads which reflect Holborn’s commitment to corporate reinvestment, cutting-‐edge analytics, philanthropy and nurturing long-‐
term relationships with clients, many of whom have been with the company for decades. “The challenge was how to reflect who we are,” says Holborn CEO Frank Harrison. “We believe our marketing firm, e9digital, nailed it. Our new tag line and logo reflect our duality—we’re old-‐fashioned in our attitude toward client relationships, but fresh and innovative in our approach to technology and changes in the reinsurance industry.” Jina Kiem, e9digital Creative Director, says “We started with the cornerstone of their brand, Holborn’s new icon. Then we developed the tagline and mission statement; all the thought that went into the core look and messaging was incorporated into new letterhead, business cards, email signatures, advertising and, of course, the website.” “Many aspects of Holborn have changed through the years and we wanted to reflect that in our marketing,” says Holborn Vice President Weatherly Hammond. “We pride ourselves on the experience of our staff, but we also wanted a new look that reflects our commitment to diversity, recruiting younger employees and developing new technology. All facets of our rebranding reflect Holborn’s mission and overall approach to business. It’s us.” Frank Harrison says his firm’s rebranding materials reflect the company’s position in the market, as a sound, highly sophisticated alternative to the reinsurance industry’s biggest firms. “The website and marketing materials cover the full scope of our services while also conveying a sense of client intimacy, one of the key reasons Holborn continues to thrive in a competitive industry after almost 100 years,” says Harrison. “Recently, an outside firm interviewed a number of our clients. One said that Holborn is ‘like Tom Hanks, not George Clooney,’ and I’m comfortable with that,” says Harrison. “We’re not slick. I’d rather be known as Tom Hanks in business.” -‐-‐ About Holborn Holborn Corporation is an independent reinsurance brokerage firm, founded in 1920 and based in New York City. Though the adoption of an Employee stock Ownership Plan (ESOP) in 1998, it became exclusively owned by its employees. For additional information, please visit Holborn’s new website at www.holborn.com. About e9digital e9digital is a boutique web development and marketing firm founded by Silicon Alley veterans with more than 20 years of website development experience.