Let noble thoughts come to us from every side HOLI MAHOTSAV 2016 Partnership Summary Proposal 19 – 20 March 2016 holimahotsav.com.au 2015 Festival Highlights Let noble thoughts come to us from every side HOLI MAHOTSAV 2016 Saturday & Sunday 19 – 20 March 2016 Bharatiya Vidya Bhavan Australia celebrates Holi Mahotsav each year at Darling Harbour since 2003. Holi Mahotsav 2016 will be the fourteenth year of celebration. Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity, more than 100,000 people enjoyed the spectacle of Holi Mahotsav the last two years of which of this more than 60% were from Indian subcontinent / South Asian communities. A mixture of cultures come together under one banner to experience the ability of people to unite and transcend boundaries of race, caste, culture, age and gender or simply rejoice in the array of cultural performances. Location TUMBALONG PARK, DARLING HARBOUR Let noble thoughts come to us from every side ABOUT BHARATIYA VIDYA BHAVAN AUSTRALIA As one of the largest NGO’s in the world, the Bharatiya Vidya Bhavan (The Bhavan), literally meaning the House of Indian Knowledge/Wisdom, has over 367 constituent institutions. The Sydney Centre is its first in Australia. The organization has been playing a crucial role in educational and cultural interactions in the world, holding aloft the best of Indian traditions and at the same time meeting the needs of modernity and multiculturalism. Major annual events: Publications: • Holi Mahotsav in Darling Harbour - in first weekend (over two days) of March / April every year. • Bhavan Australia’s - monthly magazine is highly respected by various government and nongovernment organizations. It is considered one of the best magazines published by non-Anglo communities in Australia. It reaches out to a wide variety of important people in Australia including federal and state Members of Parliament, Ambassadors, High Commissioners and Consuls General of all major countries represented in Australia, mayors of all councils of NSW, public libraries in NSW and variety of community leaders. • Interfaith prayer meeting - every year on 30 January at the Parliament House, Sydney. Every year religious leaders from diverse religions are invited to recite their respective peace prayers. • Nonviolence Month – A project under ICON Australia – It was launched on 2 October 2014 at UNSW and was concluded with Nonviolence concert on 1 November 2014 at SGI Auditorium in Olympic Park. • The International Day of Nonviolence - the birth anniversary of Gandhi on 2 October every year which has been declared by the United Nations as the International Day of Nonviolence from 2007 • The essay competition - "The Relevance of Mahatma Gandhi philosophies today in the context of: social responsibility, or world peace, or environment". • Cricket Masala – A Combination of Cricket & Culture amongst the South Asian communities was introduced in April 2006. This event has now expanded and there are 12 teams from 12 different heritages (over two days) and Cricket NSW and Cricket Australia have joined in as partners.. • Bhavan’s Weekly e-News • Navneet Australia Hindi Digest - Bhavan’s Hindi Literary Monthly Magazine Holi Mahotsav Festival Themes Colour sessions are the highlight of the festival. People from diverse communities participate in the colour throwing sessions. The colour sessions are perfect picture of peace and integrity where people apply colours to strangers and friends alike and break the barriers of community, culture, race, gender and colour. Visitors to the festivities enjoy delicious vegetarian Indian food and crafts. Interfaith prayers focuses on bringing all religion prayers under one platform offering prayers for people suffering around the world due to human and nature. The Bhavan Australia pays tributes to the greatest apostle of peace, Mahatma Gandhi, all-religion prayers for peace in the world are held while the senior religious leaders pay tribute to the apostle of peace. Street Procession - Rath Yatra is a hand pulled chariot followed by devotees. People join this street procession by dancing and singing along with the crowd. It demonstrates a great picture of equality and integration. The parade starts in Darling Harbour going through the main streets of Sydney CBD, Day Street, Bathurst Street, Kent Street, King Street, George Street and Liverpool Street before culminating in Tumbalong Park where the procession closes. Sacred Holi Fire Ceremony is Cultural Performances are held throughout the festival by hundreds of national and international artists of different cultural backgrounds. These artists represent a rich mixture of culture, spirituality and entertainment. Cooking Demonstrations are conducted by participating Indian Restaurants where people get to taste the food the demonstrators teach how to make and get take home useful tips on Indian cooking. conducted by devotees of the temple and it is believed to drive away evil from the society. This takes place on the stage which marks a new beginning. Yoga and Meditation Sessions are held on stage and in marquees. The experience that can result from sharing this unique world music is thoughtless awareness, a relaxed meditative state which can be understood and developed through the meditation. Fast Facts 2016 is the th 14 annual Holi Mahotsav Festival Over 1000 artists from all over Australia come to perform at Holi Mahotsav. These artists are accompanied by 2000+ parents and teachers. Every year Holi Mahotsav welcomes different performing schools from around the world that request to perform in the colourful and vibrant festival. In 2015 Holi Mahotsav had 33 international students from Birla Public School, Doha, Qatar participating by means of classical, semi classical, folk and contemporary dance performances. In previous year students and artists have come from different countries to perform at Holi Mahotsav. Demographics ARTISTS STALLS AUDIENCE Gender Profile Gender Profile Ethnicity Profile Stalls Profile 80% 20% 50-60% 40-50% 40-50% 35% 20-25% 45% 35% 20% Female Male Age Profile 50% 25% 25% Female Male Age Profile 18+ years 12 – 18 years 3 – 12 years 55-60% 25% 15-20% 18+ years 3 – 12 years 12 – 18 years Indian subcontinent Australians Other NESB Communities Marquees Food Stalls Merchandize Stalls PARTNERSHIP CATEGORIES Principal Partner Leadership Partner Associate Partner Support Partner Connect Partner Partnership Entitlements Partner Brand Category exclusivity (Dependent on investment level) Partner Brand Promotion Access to a number of brand promotion channels (Dependent on investment level) Pole Banners Partner Use of Intellectual Property (IP) A percentage of pole banners recognising partner (logo) brand on festival banners. Access and use of the event IP including: Social Digital: Website A percentage of online inventory to display animated / flash web banner Integration of brand and leverage of content within Holi Mahotsav website and social media channels Festival Program (Imagery, video and audio) Full / Half page colour advertisement Partnership Entitlements (Dependent on investment level) Marquee for the Day A 6m x 6m marquee and / or 3m x 6m marquee with roof, three walls, chairs and tables and access to electricity) to present information materials and merchandise to the visitors. Food Vouchers Requested food vouchers will be given on both days of the festival. Partners can try our wide variety of delicious vegetarian Indian food and refreshments provided by our food stalls. Special Souvenir Book A full back page in colour for our partners in the special souvenir book to be distributed to a wide range of communities and organisations. Access to the VIP Marquee Partners can access our VIP Marquee during the festival where refreshments will be provided. Holi Mahotsav will give our partners exposure; in addition opportunities can also be created by the partner's own PR and marketing department to leverage on the event in enhancing any in-house product or corporate campaigns. Let noble thoughts come to us from every side Partner Digital Integration Integration of brand and leverage of content where appropriate on dedicated Holi Mahotsav Festival website and social media channels. Event Activations On-Site Event Activations can include: • Branded signage that aligns with activation site • Display of products and services (within activation site) • Vending of product • Promotional staff participation • Distribution of premiums/samples Holi Mahotsav will work with partners to identify a brand activation that has relevance to the event environment. All activations require approval from Holi Mahotsav. Partner Recognition Partner logo recognition across the following (dependent on investment level) Media Call – Signage (Shared) Media Release / Launch Press release – Written acknowledgment (Principal Partner only) Festival Website Partners page – Logo Hyperlink to Partner’s page Invitations, flyers, souvenirs and volunteers/staff t-shirts Branding on Printed Merchandize Press Advertising Metro advertising Local advertising Festival Signage Festival Program Live Reads Stage at Tumbalong Park, Darling Harbour Logo on partner’s grid Verbal acknowledgment every hour Marketing Holi Mahotsav is part of Living in Harmony – City of Sydney. The City of Sydney and Holi Mahotsav commits significant funding towards the promotion of the festival using multiple platforms such as: PRINT Newspapers Bhavan Australia Magazine RADIO TV DIGITAL BANNERS SOCIAL MEDIA Facebook, Twitter, YouTube, Instagram FESTIVAL PROGRAM DEDICATED DIGITAL PLATFORM holimahotsav.com.au CONTACT Partnership opportunities are available. Holi Mahotsav will work with partners to identify a mix of entitlements that meet business objectives. GAMBHIR WATTS OAM President Holi Mahotsav I Bharatiya Vidya Bhavan Australia Suite 100, Level 4, 515 Kent Street Sydney NSW 2000 AUSTRALIA T: +61 2 9267 4005 M: +(61) 0413 880 881 [email protected]
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