Let noble thoughts come to us from every side
HOLI MAHOTSAV
2016
Partnership Summary
Proposal
19 – 20 March 2016
holimahotsav.com.au
2015 Festival Highlights
Let noble thoughts come to us from every side
HOLI MAHOTSAV
2016
Saturday & Sunday 19 – 20 March 2016
Bharatiya Vidya Bhavan Australia celebrates Holi Mahotsav each year at Darling
Harbour since 2003. Holi Mahotsav 2016 will be the fourteenth year of
celebration.
Holi Mahotsav is a grand and unique festival of colour,
friendship and harmony. It attracts a diverse cross
section of Australians and each year is growing in
popularity, more than 100,000 people enjoyed the
spectacle of Holi Mahotsav the last two years of which
of this more than 60% were from Indian subcontinent /
South Asian communities.
A mixture of cultures come together
under one banner to experience the
ability of people to unite and transcend
boundaries of race, caste, culture, age
and gender or simply rejoice in the
array of cultural performances.
Location
TUMBALONG PARK,
DARLING HARBOUR
Let noble thoughts come to us from every side
ABOUT BHARATIYA VIDYA BHAVAN AUSTRALIA
As one of the largest NGO’s in the world, the Bharatiya Vidya Bhavan (The Bhavan), literally meaning the House of
Indian Knowledge/Wisdom, has over 367 constituent institutions. The Sydney Centre is its first in Australia. The
organization has been playing a crucial role in educational and cultural interactions in the world, holding aloft the
best of Indian traditions and at the same time meeting the needs of modernity and multiculturalism.
Major annual events:
Publications:
• Holi Mahotsav in Darling Harbour - in first weekend (over two days) of March
/ April every year.
• Bhavan Australia’s - monthly magazine is highly
respected by various government and nongovernment organizations. It is considered one of
the best magazines published by non-Anglo
communities in Australia. It reaches out to a wide
variety of important people in Australia including
federal and state Members of Parliament,
Ambassadors, High Commissioners and Consuls
General of all major countries represented in
Australia, mayors of all councils of NSW, public
libraries in NSW and variety of community leaders.
• Interfaith prayer meeting - every year on 30 January at the Parliament House,
Sydney. Every year religious leaders from diverse religions are invited to recite
their respective peace prayers.
• Nonviolence Month – A project under ICON Australia – It was launched on 2
October 2014 at UNSW and was concluded with Nonviolence concert on 1
November 2014 at SGI Auditorium in Olympic Park.
• The International Day of Nonviolence - the birth anniversary of Gandhi on 2
October every year which has been declared by the United Nations as the
International Day of Nonviolence from 2007
• The essay competition - "The Relevance of Mahatma Gandhi philosophies
today in the context of: social responsibility, or world peace, or environment".
• Cricket Masala – A Combination of Cricket & Culture amongst the South Asian
communities was introduced in April 2006. This event has now expanded and
there are 12 teams from 12 different heritages (over two days) and Cricket
NSW and Cricket Australia have joined in as partners..
• Bhavan’s Weekly e-News
• Navneet Australia Hindi Digest - Bhavan’s Hindi
Literary Monthly Magazine
Holi Mahotsav
Festival Themes
Colour sessions are the highlight of
the festival. People from diverse
communities participate in the colour
throwing sessions. The colour sessions
are perfect picture of peace and
integrity where people apply colours
to strangers and friends alike and
break the barriers of community,
culture, race, gender and colour.
Visitors to the festivities enjoy
delicious vegetarian Indian food and
crafts.
Interfaith prayers focuses on bringing
all religion prayers under one platform
offering prayers for people suffering
around the world due to human and
nature. The Bhavan Australia pays
tributes to the greatest apostle of
peace, Mahatma Gandhi, all-religion
prayers for peace in the world are held
while the senior religious leaders pay
tribute to the apostle of peace.
Street Procession - Rath Yatra is a
hand pulled chariot followed by
devotees. People join this street
procession by dancing and singing
along with the crowd. It demonstrates
a great picture of equality and
integration. The parade starts in
Darling Harbour going through the
main streets of Sydney CBD, Day
Street, Bathurst Street, Kent Street,
King Street, George Street and
Liverpool Street before culminating in
Tumbalong Park where the procession
closes.
Sacred Holi Fire Ceremony is
Cultural Performances are held
throughout the festival by hundreds of
national and international artists of
different cultural backgrounds. These
artists represent a rich mixture of
culture, spirituality and entertainment.
Cooking
Demonstrations
are
conducted by participating Indian
Restaurants where people get to
taste the food the demonstrators
teach how to make and get take
home useful tips on Indian cooking.
conducted by devotees of the temple
and it is believed to drive away evil
from the society. This takes place
on the stage which marks a new
beginning.
Yoga and Meditation Sessions are
held on stage and in marquees. The
experience that can result from
sharing this unique world music is
thoughtless awareness, a relaxed
meditative state which can be
understood and developed through
the meditation.
Fast Facts
2016 is the
th
14
annual Holi Mahotsav Festival
Over 1000 artists from all over
Australia come to perform at Holi
Mahotsav. These artists are
accompanied by 2000+ parents
and teachers.
Every year Holi Mahotsav
welcomes different performing
schools from around the world
that request to perform in the
colourful and vibrant festival.
In 2015 Holi Mahotsav had 33
international students from Birla
Public School, Doha, Qatar
participating by means of
classical, semi classical, folk and
contemporary dance
performances.
In previous year students and artists
have come from different countries
to perform at Holi Mahotsav.
Demographics
ARTISTS
STALLS
AUDIENCE
Gender Profile
Gender Profile
Ethnicity Profile
Stalls Profile
80%
20%
50-60%
40-50%
40-50%
35%
20-25%
45%
35%
20%
Female
Male
Age Profile
50%
25%
25%
Female
Male
Age Profile
18+ years
12 – 18 years
3 – 12 years
55-60%
25%
15-20%
18+ years
3 – 12 years
12 – 18 years
Indian subcontinent
Australians
Other NESB
Communities
Marquees
Food Stalls
Merchandize Stalls
PARTNERSHIP
CATEGORIES
Principal Partner
Leadership Partner
Associate Partner
Support Partner
Connect Partner
Partnership Entitlements
Partner Brand
Category exclusivity
(Dependent on investment level)
Partner Brand Promotion
Access to a number of brand promotion channels
(Dependent on investment level)
Pole Banners
Partner Use of
Intellectual
Property (IP)
A percentage of pole banners recognising partner (logo)
brand on festival banners.
Access and use of the event IP including:
Social
Digital: Website
A percentage of online inventory to display animated /
flash web banner
Integration of brand and leverage of content within Holi
Mahotsav website and social media channels
Festival Program
(Imagery, video and audio)
Full / Half page colour advertisement
Partnership Entitlements
(Dependent on investment level)
Marquee for the Day
A 6m x 6m marquee and / or 3m x 6m marquee
with roof, three walls, chairs and tables and
access to electricity) to present information
materials and merchandise to the visitors.
Food Vouchers
Requested food vouchers will be given on both
days of the festival. Partners can try our wide
variety of delicious vegetarian Indian food and
refreshments provided by our food stalls.
Special Souvenir Book
A full back page in colour for our partners in the
special souvenir book to be distributed to a wide
range of communities and organisations.
Access to the VIP Marquee
Partners can access our VIP Marquee during the
festival where refreshments will be provided.
Holi Mahotsav will give our partners
exposure; in addition opportunities can
also be created by the partner's own PR
and marketing department to leverage on
the event in enhancing any in-house
product or corporate campaigns.
Let noble thoughts come to us from every side
Partner Digital
Integration
Integration of brand and
leverage of content where
appropriate on dedicated
Holi Mahotsav Festival
website and social media
channels.
Event Activations
On-Site Event
Activations can include:
• Branded signage that aligns with activation site
• Display of products and services (within activation site)
• Vending of product
• Promotional staff participation
• Distribution of premiums/samples
Holi Mahotsav will work with partners to identify a brand activation that has relevance to the
event environment. All activations require approval from Holi Mahotsav.
Partner Recognition
Partner logo recognition across the following (dependent on investment level)
Media Call – Signage (Shared)
Media Release / Launch
Press release – Written acknowledgment
(Principal Partner only)
Festival Website
Partners page – Logo
Hyperlink to Partner’s page
Invitations, flyers, souvenirs and
volunteers/staff t-shirts
Branding on Printed
Merchandize
Press Advertising
Metro advertising
Local advertising
Festival Signage
Festival Program
Live Reads
Stage at Tumbalong Park, Darling Harbour
Logo on partner’s grid
Verbal acknowledgment every hour
Marketing
Holi Mahotsav is part of Living in Harmony – City of Sydney. The City of
Sydney and Holi Mahotsav commits significant funding towards the
promotion of the festival using multiple platforms such as:
PRINT
Newspapers
Bhavan Australia
Magazine
RADIO
TV
DIGITAL
BANNERS
SOCIAL
MEDIA
Facebook,
Twitter,
YouTube,
Instagram
FESTIVAL
PROGRAM
DEDICATED
DIGITAL
PLATFORM
holimahotsav.com.au
CONTACT
Partnership opportunities are available. Holi
Mahotsav will work with partners to identify a
mix of entitlements that meet business
objectives.
GAMBHIR WATTS OAM
President
Holi Mahotsav I Bharatiya Vidya Bhavan Australia
Suite 100, Level 4, 515 Kent Street Sydney
NSW 2000 AUSTRALIA
T: +61 2 9267 4005
M: +(61) 0413 880 881
[email protected]