1. travel
2. tourist facilities
3. hotel

• lifestyle
• architecture
• building
construction
• development
Editorial plan 2015
homebydleni.cz
• projektyrodinnychdomu.cz • asb-portal.cz • jagamedia.cz
B2C magazines
14 000
(printed circulation
audited by ABC ČR)
19 000
(printed circulation)
17 000
(printed circulation)
4 500
(printed circulation
audited by ABC ČR)
4 000
(printed circulation
audited by ABC ČR)
3 500
(printed circulation)
www.homebydleni.cz
www.asb-portal.cz
www.projektyrodinnychdomu.cz
B2B magazine
4 500
(printed circulation
audited by ABC ČR)
web
2
CONTENT
CONTACTS
POPULAR-EDUCATIONAL TITLES
6 Rodinné domy spring/summer 2015
6 Rodinné domy autumn/winter 2015
8 Vše o bydlení: How to do it – CONSTRUCTION AND RECONSTRUCTION
8 Vše o bydlení: The best for DO-IT-YOURSELFERS
8 Vše o bydlení: Everything about BUILDING AND RECONSTRUCTING
A HOUSE
10 HOME byt/dům/styl/zahrada
16 www.home-bydleni.cz
PROFESSIONAL TITLES
18 Realizace staveb
22 TZB HAUSTECHNIK
26 Inžinierske stavby / Inženýrské stavby
33 ASB – architektura, stavebnictví, byznys
36 www.asb-portal.cz
COMMERCIAL DEPARTMENT IN THE CZECH REPUBLIC:
If you are interested in advertisement in our media JAGA MEDIA, please contact our commercial department:
+420 267 219 346, [email protected] or our commercial representatives directly
Vladimír Brutovský
Director of the Publishing House,
Executive Director
+420 777 284 680
[email protected]
Alžběta Janáčková
Product Manager of Vše o bydlení
+420 777 284 681
[email protected]
Robert Bouška
Product manager of TZB
HAUSTECHNIK
+420 774 284 687
[email protected]
Markéta Šimoníčková
+420 775 284 686
[email protected]
Zbyněk Budka
Product manager of Realizace
staveb
+420 775 284 685
[email protected]
COMMERCIAL DEPARTMENT IN THE SLOVAK REPUBLIC:
Ľudmila Prekalová, +421 903 592 378, [email protected]
Robert Hošták, +421 903 516 151, [email protected]
Katarína Lipovská, +421 903 288 511, [email protected]
Martin Moravčík, +421 903 873 005, [email protected]
Jaroslava Omastová, +421 903 245 665, [email protected]
Lukáš Varga, +421 903 254 121, [email protected]
Juraj Vilkovský, +421 903 246 321, [email protected]
HISTORY
1992 1993 1996 2000 2003 2004 2006 2007 2008 2009 2010 2011 2012 2014
Design and
The JagaTech JAGA Publishbookshop is
ing House is
established at established.
the Civil Engineering Faculty
in Bratislava.
3
JAGA broadens
its horizons
to the Czech
Republic and
the first edition
of Projekty rodinných domů is
issued.
The first
volume of
Renovujeme,
stavíme,
zařizujeme.
Birth of JAGA
Media, s. r. o. –
the subsidiary
of JAGA Publishing House
and the first
issue HOME
byt/dům/styl/
zahrada is
published.
The first
issue of ASB
– architektura,
stavebnictví,
bydlení
magazine is
published.
Realizace
staveb
magazine is
established
JAGA purchases Inžinierske
stavby. Inženýrské stavby
– bilingual
magazine
and portal
homebydleni.cz
is established.
JAGA launches
a portal
asb-portal.cz
and the first
issue of TZB
HAUSTECHNIK
magazine
is out.
ASB –
architektura,
stavebnictví,
byznys and
HOME byt/
dům/styl/
zahrada
magazines are
on Facebook.
It creates a
new Internet
catalogue
projektyrodinnychdomu.cz.
In the B2B segment, the titles
of Jaga Media
Publishing
House reach
the leader
positionon
the marketof
Professional
magazines.*
On the occasion
of its tenth
anniversary, the
HOME byt/dům/
styl/zahrada
magazine
is completely
redesigned.
Jaga Media
co-organizes
competitions
(H2O story).
the content of
professional
magazines
are improved
and therefore
journals have
become more
attractive and
popular for the
readers.
*According to Audit Bureau ABC ČR
95 %
90 %
Radio
Sport and sporting
goods
Fashion and
jewellery
Cosmetics and
perfumes
Recommendations from
acquaintances
Advertising on TV
Advertising in magazines
and newspapers
Advertising on the internet
Outdoor advertising – billboards,
posters
Advertising on radio
Advertising in your mobile phone
74 %
Television
Travelling, holidays
Black and white
electronics
The most trustworthy types of advertising
How many people read?
98 %
Billboards and posters
Radio
Drug-store goods
Television
Living, furniture,
construction
Newspapers
Health and nutritional supplements
Mobile phones
Computers and
technology
Magazines
Foodstuff
Internet
Cars
• Print is still the important
part of media consumption.
• Nowadays newspapers
are still the first choice for
people who want to be
informed and who want
to understand the current
events.
• Overall print is able
to inspire and provide
more good tips than TV.
Furthermore it has almost
the same score as TV in
regard to final purchasing
decisions.
• It dictates the trends for
products and brands in the
area of living.
• In general, print advertising
is the second most
trustworthy after TV
advertising.
• Advertising in Professional
journals is considered to be
the most trustworthy of all
types of media.
Media which dictate trends
Finance
What can print do?
Print
Internet
50 %
47 %
38 %
28 %
11 %
10 %
3%
4
5
Media that most motivate people to purchase
How many times is one magazine read?
10 %
90 %
• 10 % = Once
• 90 % = Repeatedly
• 10% of readers read the magazine only once.
Half of readers go back to the magazine twice
or three times. One magazine is read 3.8 times
on average.
• One issue of the magazine is read by 3.3 people
on average.
• One advertisement in magazines and
newspapers is seen 12.3 times on average.
(source: GFK survey)
Sport and sporting
goods
Fashion and
jewellery
Mobile
Cosmetics and
perfumes
Drug-store goods
Billboards and posters
Travelling, holidays
Radio
Black and white
electronics
Living, furniture,
construction
Television
Health and nutritional supplements
Newspapers
Foodstuff
Mobile phones
Magazines
Computers and
technology
Cars
Internet
Finance
• For efficiency it is very
important to focus
consumers on the
advertisements in the print
media. Nowadays this
attribute is typical only for
print.
• A reader goes back to print
more times and one rubric is
read by another 4 people.
• A significant amount of
readers do not know the
exact price for a newspaper
or a magazine because it is
an essential part of a day,
a compulsory product.
• During the week almost
9 out of 10 people (89.5 %)
read magazines or
newspapers either in print or
online version.
• One reader spends 6 hours
and 34 minutes reading print
and 8 hours and 27 minutes
reading the internet every
week.
• In general women read more
paper magazines but as far
as online magazines and
newspapers are concerned
there is a balance between
men and women.
• Men prefer newspapers
whereas women read more
magazines.
How to do it – CONSTRUCTION AND
RECONSTRUCTION OF HOUSING
The best for DO-IT-YOURSELFERS
• hobby issue full of great working procedures for home
improvement
• working procedures easily done by women
• tips on purchasing tools, technology and other
materials for do-it-yourselfers
• a guide to construction and reconstruction of housing
• outline of materials and prices
• examples of the most beautiful buildings and
reconstructions of houses and flats
Issue closing date
Date of issue
How to do it – CONSTRUCTION AND RECONSTRUCTION
OF HOUSING
ORDERS:
MATERIALS:
1. 10. 2014
1. 10. 2014
2. 3. 2015
2. 3. 2015
Everything about BUILDING AND RECONSTRUCTING A HOUSE
8
ORDERS:
MATERIALS:
1. 10. 2015
1. 10. 2015
November
2014
March 2015
The best for DO-IT-YOURSELFERS
ORDERS:
MATERIALS:
Sample cover only
Sample cover only
Sample cover only
Vše o bydlení
November
2015
Target groups: general public
preparing for modernisation,
renovation or new
construction
Description: 210 × 275 mm
format, approx. 200 pages,
full colour print, soft cover
Circulation: 17 000 copies
Price of publication: 129 CZK
Everything about BUILDING AND
RECONSTRUCTING A HOUSE
• a guide to construction and reconstruction of houses
• outline of materials and prices
• examples of the most beautiful buildings and
reconstructions of houses
Distribution:
• distribution companies (EUROMEDIA GROUP,
NAKLADATELSKÝ SERVIS, PAVEL DOBROVSKÝ –
BETA, PEMIC, NÁRODNÍ STAVEBNÍ CENTRUM)
• shop network (Pavel Dobrovský – BETA,
NEOLUXOR, BUX, PERGAMEN)
• department stores – selected titles (Globus,
Hypernova, Kaufland, Tesco)
• hobby markets – selected titles (BAUMAX,
BAUHAUS)
• internet bookshops (www.jagamedia.cz, www.bux.cz)
Size and advertising price
1/2 height
42 000 CZK
87 x 243 mm
OTHERS
PR
1/2 width
42 000 CZK
180 x 119 mm
repre
ADVERTISING
Size
Dimensions in mm
width
height
bleed
2/1 of a page
420
275
3
2/1 of a page in page layout
380
243
–
1/1 of a page
210
275
3
1/1 of a page in page layout
180
243
–
1/2 of a page width
180
119
–
1/2 of a page height
87
243
–
1/3 of a page width
180
77
–
1/3 of a page height
56
243
–
Logo on the front page
2nd cover page
210
275
3
1st page of the publication
210
275
3
2nd and 3rd page of the publication
210
275
3
4th, 5th, 6th page of the publication
210
275
3
last page of the publication
210
275
3
3rd cover page
210
275
3
4th cover page
210
275
3
7 200 characters, 4 – 8 pictures, logo
2/1 PR
1/1 PR
3 600 characters, 2 – 4 pictures, logo
1/2 PR width
1 800 characters, 1 – 2 pictures,
logo
1/2 PR height
product placement
250 characters, 1 picture
branding columns
logo
inserted advertisements*
atypical format
Price
126 000 CZK
72 000 CZK
42 000 CZK
26 000 CZK
89 000 CZK
99 000 CZK
99 000 CZK
94 000 CZK
89 000 CZK
89 000 CZK
94 000 CZK
129 000 CZK
88 000 CZK
51 000 CZK
29 000 CZK
12 000 CZK
45 000 CZK
minimum price
33 000 CZK
size and price depending on individual requirements
* Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered.
The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
1/3 height
26 000 CZK
56 x 243
mm
EXTRA CHARGE
10 % for requested placement
DISCOUNTS
15 % agency commission for contract partners
only
1/3 width
26 000 CZK
180 x 77 mm
9
CANCELLATION FEES
100 % after the closing date of orders for the given
issue of the magazine according to the editorial plan.
Prices are stated excluding VAT. The price list is
valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on
page 42.
í?
Why to advertise in Vše o bydlen
e impact of
• There is the maximum possibl
who is
on
pers
the
on
nt
eme
the advertis
or who
se
building or reconstructing a hou
lfers
urse
t-yo
do-i
of
belongs to the group
res,
edu
proc
king
wor
by
that are inspired
in order
ice
adv
l
tica
prac
or
s
idea
tive
crea
to improve their living.
VISITS | TIMELESS DESIGN | TIPS FOR PURCHASING | IDEAS AND INSPIRATION | TESTING | CONSTRUCTION
HOME
STYLISH MAGAZINE
ABOUT HOUSING, CONSTRUCTION AND GARDEN
14 OOO
copies of each HOME
issue are printed
(source: ABC ČR)
Reader profile
Typical readers of HOME byt/dům/styl/zahrada magazine are women and men of working
age from 30 to 50 years old. They have secondary or university education; they support their
family with children and live in their own flat or house with the garden. They try to equip,
and enhance their interior and make it more comfortable, but they also use the ideas for
balconies, terraces, gardens and the surroundings of the house. They are planning to build
a house, reconstruct their flat or house and make over their garden from A to Z therefore
they look for advice, tips and information about products and materials. A relatively large
sector is made up of readers under the age of 35 who are still single and are looking for
an inspiration for their own pleasant home. A majority of readers are influenced by the
advertisements in HOME byt/dům/styl/zahrada when they make decisions concerning their
choice of products or firms. More than half of the entire group of the readers have selected
a building firm due to reading HOME byt/dům/styl/zahrada.
Distribution
10
• Subscribers
• Newspaper stands, press shops
• Department stores and hypermarkets – MAKRO
• Sale points of distribution companies – GECO, HDS, RETAIL
• Petrol stations
• Managed distribution to valuable target groups
• Sale at housing and building industry exhibitions
• Electronic sale of the magazine via the website www.floowie.com
Frequency:
nine times per year + 2 specials
Number of pages: 96 – 144 pages
Circulation: 14 000 copies*
Price: 59 CZK
Year: 13th
* Source: ABC ČR
What is ABC ČR?
ABC ČR (Audit Bureau of Circulations – Kancelářověřovánínákladutisku) is responsible for
checking the circulation of print in the Czech Republic. Audit Bureau of Circulations has
been functioning in the Czech Republic since March 1993 when the Union of Publishers
started providing this service on the level of administrative work and methodology.
Since January 1, 1997, the Association of Legal Entities ABC ČR has been responsible
for checking and making the circulation public in extenso. This is a non-profit tripartite
association with representation of publishers, advertising agencies and advertisers.
Who are the readers of the magazine HOME?
The readers of HOME finance their living from their capital and reserves or from loans!
Combined financing of housing
LOANS
CAPITAL/RESERVES
AND SAVINGS
CAPITAL/
RESERVES AND
LOAN
CAPITAL
AND
RESERVES
59 % of the readers finance building, purchasing or
reconstruction of their housing by the combination
of their capital/reserves and a loan.
24 % of the readers finance building, purchasing or
reconstruction through a home loan.
Owners of properties
39 % of the readers own a house.
FLAT
RENT
HOUSE
10 % of the readers finance building, purchasing
or reconstruction by the combination of capital/
reserves and savings.
7 % of the readers finance building, purchasing or
reconstruction only from their capital and reserves.
Women dominate
73 % of the readers are women who put the
emphasis on the quality of their living.
MEN
WOMEN
40 – 49
50 – 59
over 60
30 – 39
20 – 29
18 % of the readers are at the age of 20 to 29.
31 % of the readers are at the age of 30 to 39.
30 % of the readers are at the age of 40 to 49.
16 % of the readers are at the age of 50 to 59.
5 % of the readers are at the age of 60 to 69.
11
Source: survey conducted on the sample of 1 552 respondents, who answered the questions
in the readers´ opinion poll.
7 % of the readers live in a rented
house or a flat.
Average income
AVERAGE INCOME
BELOW AVERAGE
INCOME
ABOVE AVERAGE
INCOME
62 % of the readers have average living
standard and average income.
36 % of the readers have the highest
social status in the society and the
highest income.
2 % of the readers have below average
standard of living, for example
students, unemployed or retired people.
27 % of the readers are men who are potential
clients of building companies and they seek
informationabout building in the columns.
Magazine for everybody
54 % of the readers own a flat.
Why to advertise in HOME?
ctively distributed issues is one
amount of effe
ABC ČR)
1 The
highest in its category. (source:
the
of
reads or
ry reader of the magazine usually
2 Eve
(source: GFK
.
rage
flicks through it 3.4 times on ave
survey)
one of the most
Advertising in a magazine is
ents have to decide
ond
influential factors when resp
ey)
surv
GFK
rce:
(sou
what to purchase
3
HOME
Issues and topics
ISSUE CLOSING DATE
HOME byt/dům/styl/zahrada
10/2014
ORDERS:
MATERIALS:
advertorial
advertising
20. 11. 2014
• Bathroom
• Lighting
• Finance
• Domestic helpers:
Appliances as gifts
• Fabric
• Heating
• Garage
• Garden equipment:
Snow blowers
17. 2. 2015
• Bathroom
• Storage space
• Finance
• Domestic helpers:
For healthy lifestyle
(ceramic pans, steaming,
juicers, fitness…)
• Fabric: Wooden buildings
• Heating
• Garden equipment:
Cutting (scissors,
handsaws etc.)
13. 3. 2015
• Kitchen
• Central vacuum cleaners
• Doors and metal fittings
• Finance
• Domestic helpers:
Easter cleaning (vacuum
cleaners, washing machines, dishwashers and
other equipment...)
• Roofs and sun tunnels
• Fabric: prefabricated
houses
• Hard landscaping – materials for pavements and
trails
• Swimming pool: types and
their characteristics – comparison of different offers
• Gardening equipment:
Scarifiers, lawn mowers
15. 4. 2015
• Bathroom
• Storage space
• Finance
• Domestic helpers: Taking
care of clothes (washing,
drying, ironing, storage
room…)
• Glass-covering
• Fabric
• Heating
• Sun tunnels
• Garage
• Composting
• Pools: Hot water, pure
water (filtration, UV lamps,
ionizers, water heating –
pumps, solar...)
13. 5. 2015
• Kitchen
• Finance
• Domestic appliances: For a small flat (small dishwashers, fridges,
washing machines,
microwaves, multifunctional devices)
• Roofs
• Fabric
• Air conditioning
• Fences and supporting
walls
27. 5. 2015
BUILDING A HOUSE FROM
A TO Z
• Land selection
• Foundations of buildings
• Masonry materials
• Plasters
• Ceilings and floors
• Chimney
• Roofs
• Garage
• Fences and gates
15. 6. 2015
• Bathroom
• Secure home
• Finance
• Domestic helpers: Candlelight dinner (experiential
cooking, wine shops…)
• Insulations
• Sun protection
• Protection of wood
• Fabric
• Heating
• Air conditioning
• Living outside: Terraces,
balconies
• Garden equipment: Grills
(gas and coal)
13. 7. 2015
• Kitchen
• Finance
• Domestic helpers: For a big
family (safe and practical
devices for the whole
family)
• Fabric
• Heating
• Living outside: Garden,
around the pool
• Garden equipment: Hedge
trimmers
14. 9. 2015
• Bathroom
• Storage space
• Finance
• Domestic helpers: Food
preservation (fridges, freezers, making compotes,
conserving, drying...)
• Fabric
• Heating: fireplaces
• Heat pumps
• Garage
• Living outside: Outdoor
wellness (whirlpools,
saunas)
• Garden equipment:
Garden cleaning (blowers,
crushers…)
30. 9. 2015
Warmth of home
• Types
• Fireplaces and stoves
• Radiators and wiring
• Floor heating
• Radiant and infrared
heating
• Heat pumps
• Heating with solid fuels
• Water heating and solar
technology
• Regulation and control –
intelligent systems
• Water heating in the pools
15. 10. 2015
• Kitchen
• Central vacuum cleaners
• Floors
• Finance
• Domestic appliances: To hide or not? (built-in vs.
freestanding appliances)
• Roofs
• Sun tunnels
• Fabric
• Heating: fireplaces
• Plasterboard
• Garden equipment:
Preparing wood for winter
(chainsaws, axes...)
• Pool: Covering
20. 11. 2015
• Bathroom
• Lighting
• Finance
• Domestic helpers: Helpers
under the Christmas tree
(gift ideas)
• Fabric
• Heating
• Garden equipment: Snow
blowers
29. 1. 2015
29. 1. 2015
4. 2. 2015
24. 2. 2015
24. 2. 2015
2. 3. 2015
25. 3. 2015
25. 3. 2015
31. 3. 2015
HOME byt/dům/styl/zahrada
5/2015
ORDERS:
MATERIALS:
advertorial
advertising
GARDEN
• Garden equipment: Preparing wood for winter
(chainsaws, axes...)
31. 10. 2014
6.11. 2014
HOME byt/dům/styl/zahrada
4/2015
ORDERS:
MATERIALS:
advertorial
advertising
CONSTRUCTION
• Roofs
• Sun tunnels
• Fabric
• Heating: fireplaces
• Plasterboard
31. 10. 2014
HOME byt/dům/styl/zahrada
3/2015
ORDERS:
MATERIALS:
advertorial
advertising
HOUSEHOLD
• Domestic appliances:
built-in appliances
26. 9. 2014
2. 10. 2014
HOME byt/dům/styl/zahrada
1–2/2015
ORDERS:
MATERIALS:
advertorial
advertising
HOUSING
• Kitchen
• Central vacuum cleaners
• Floors
• Finance
26. 9. 2014
HOME byt/dům/styl/zahrada
11–12/2014
ORDERS:
MATERIALS:
advertorial
advertising
DATE OF ISSUE
15. 10. 2014
22. 4. 2015
22. 4. 2015
28. 4. 2015
12
HOME byt/dům/styl/zahrada
special spring/2015
ORDERS:
MATERIALS:
advertorial
advertising
7. 5. 2015
7. 5. 2015
14. 5. 2015
HOME byt/dům/styl/zahrada
6/2015
ORDERS:
MATERIALS:
advertorial
advertising
27. 5. 2015
27. 5. 2015
2. 6. 2015
HOME byt/dům/styl/zahrada
7–8/2015
ORDERS:
MATERIALS:
advertorial
advertising
24. 6. 2015
24. 6. 2015
30. 6. 2015
HOME byt/dům/styl/zahrada
9/2015
ORDERS:
MATERIALS:
advertorial
advertising
25. 8. 2015
25. 8. 2015
31. 8. 2015
HOME byt/dům/styl/zahrada
special autumn/2015
ORDERS:
MATERIALS:
advertorial
advertising
10. 9. 2015
10. 9. 2015
17. 9. 2015
HOME byt/dům/styl/zahrada
10/2015
ORDERS:
MATERIALS:
advertorial
advertising
28. 9. 2015
28. 9. 2015
2. 10. 2015
HOME byt/dům/styl/zahrada
11–12/2015
ORDERS:
MATERIALS:
advertorial
advertising
13
2. 11. 2015
2. 11. 2015
6. 11. 2015
Size and advertising price
OTHERS
PR
repre
advertising
Size
2/1 of a page
2/1 of a page in page layout
1/1 of a page
1/1 of a page in page layout
2/3 of a page width
2/3 of a page height
1/2 of a page width
1/2 of a page height
1/3 of a page width
1/3 of a page height
Lapel on the headline
Z-gate
2nd cover page
1st page of magazine
Other pages before editorial
1/3 height by editorial
3rd cover page
4th cover page
2/1 PR
1/1 PR
1/2 PR width
1/2 PR height
Editorial section*
(news and information previously not
published in the magazine)
Dimensions in mm
width
2/1 tips on buying**
1/1 tips on buying**
1/2 tips on buying**
product placement
branding columns
height
1 800 characters, 1 picture, logo
450 characters, 1 picture
93 x 43 mm
250 characters, 1 picture
logo
inserted advertisements***
atypical format
14
Price
bleed
440
280
3
416
246
–
220
280
3
190
246
–
190
160
–
125
246
–
190
118
–
93
246
–
190
77
–
60
246
–
110
280
3
426
280
3
220
280
3
220
280
3
220
280
3
60
246
–
220
280
3
220
280
3
6 800 characters, 3 – 6 pictures, logo
3 400 characters, 2 – 3 pictures, logo
1/10 of a page (11 x)
HOME
Nonstandard formats
147 000 CZK
84 000 CZK
59 000 CZK
46 000 CZK
33 000 CZK
Product
placement
12 000 CZK
Materials: product photo,
product name, product
description, price and size
of the packaging,
web contact
Branding
column
45 000 CZK
MATERIALS:
logo
95 000 CZK
189 000 CZK
110 000 CZK
110 000 CZK
99 000 CZK
59 000 CZK
99 000 CZK
139 000 CZK
129 000 CZK
74 000 CZK
42 000 CZK
32 000 CZK
33 000 CZK /
11 issues
40 000 CZK
25 000 CZK
15 000 CZK
12 000 CZK
45 000 CZK
Editorial
page
32 000 CZK
MATERIALS: : text of
450 characters including
spaces, 1 product photo,
price, web contact
1/10 of a page
93 x 43 mm
33 000 CZK / 11 issues
minimum price
50 000 CZK
size and price depending on individual requirements
This format is not a subject
to any other discounts or
agency commission. The
production of advertising is
not included in the price.
* In editorial section are published only news and information not previously published in the magazine HOME byt/dům/styl/
zahrada. The editorial board reserves the right to grammatical, stylistic and formal correction of the delivered text materials
as well as the editing of the range. The editorial section is not intended for publication of general information about the
producer and his range of goods.
** Tips on buyingis set in by the editorial office according to the magazine´s layout. The column is intended to present
products together with their price.
*** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE: 10 % for requested placement
DISCOUNTS: 15 % agency commission for contract partners only
CANCELLATION FEES: 100 % after the closing date of orders for the given issue of the magazine according to the editorial plan.
Prices are stated excluding VAT. The price list is valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on page 42.
Advertisement areasing
1/1 of a page
84 000 CZK
220 x 280 mm
2/3 width
59 000 CZK
190 x 160 mm
2/3 height
59 000 CZK
125 x 246 mm
15
3 400 characters,
2 – 3 pictures,
1 logo
1/3 height
33 000 CZK
60 x 246
mm
1/2 height
46 000 CZK
93 x 246 mm
1/2 width
46 000 CZK
190 x 118 mm
1/1 PR
74 000 CZK
1/3 width
33 000 CZK
190 x 77 mm
HOUSING | HOUSE | GARDEN | ATTRACTIONS
homebydleni.cz
www.homebydleni.cz
WEBSITE ABOUT HOUSING
WITH A BRAND NEW DESIGN AND CONTENT
Who is our reader?
More than 1 500
articles and 10 000
pictures about
construction,
reconstruction
and furnishing
your living. On the
website homebydleni.cz you can
find inspiration,
a lot of examples
and information
about houses, flats,
gardens, domestic
visits and visits
from abroad.
16
LEADERBOARD 1 040 x 200 pxl
1
PARTNER OF A SECTION
How much do they earn?
15 %
ARCHITECTS AND
DESIGNERS
32 %
PEOPLE INTERESTED
IN RECONSTRUCTION
9
2
31 %
ABOVE AVERAGE
INCOME
TOP BOX
300 x 300 pxl
6%
BELOW AVERAGE
INCOME
22 %
READERS SEARCHING
FOR INSPIRATION
63 %
AVERAGE INCOME
18 %
13 %
FUTURE
COTTAGERS
BUILDERS
Source: visitors´ opinion poll on the website home-bydleni.cz on the sample
of 4 134 respondents.
Why to advertise on the website
homebydleni.cz?
site homebydleni.cz is
high visit rate of the web
1 The
ated content, the rich
guaranteed due to the daily upd
s and also thanks to
archive of articles and photograph
nt companies.
orta
imp
y
man
the cooperation with
the visitors of this
at
Advertising is effectively targeted
3
2 portal.
paign in a short time.
3 Launching of youstmr cam
and checks on the campaign
4 Necessary adju bacents
5 Immediate feed k.
www.homebydleni.cz
TOP BOX
SCROLL
300 x 300 pxl
Advertising format and prices
Advertising format
Location
Size in pxl
Size
Production price
Price per
week
1 Leaderboard
main page, sections,
articles
1 040 × 200
25 kB
5 000 CZK
3 000 CZK
2 top box
main page, sections,
articles, gallery
300 × 300
20 kB
5 000 CZK
4 500 CZK
3 top box scroll
main page, sections,
articles
300 × 300
20 kB
5 000 CZK
3 000 CZK
articles
600 × 200
20 kB
5 000 CZK
2 500 CZK
main page, sections,
articles
by agreement
by
5 000 CZK
agreement
6 000 CZK
Format
5
Branding
Branding
5
6
4 box in
5 branding
SPECIAL FORMATS*
(VIDEO BANNER, INTERSTITIAL, EXPAND, OVERLAY)
PR ARTICLE
by agreement
Commercial presentation in the form of an article
4
Format
BOX IN
600 x 200 pxl
6 PR ARTICLE**
The price includes linking
the three words (phrases)
to the client´s website.
7 NEWS***
The price includes linking
the information source to
the client´s website.
8 PUBLICATION
2
TOP BOX
300 x 300 pxl
Prices are stated excluding VAT. Prices and formats are approximate.
17
* The prices of non-standard formats may vary during the year. Current price list can be found on www.homebydleni.
cz/online-inzerce.
** Article will be marked as PR article. The price of the article does not include translation of the supplied text into
another language. The client has the right to 2 extensive corrections of the ground materials for the advertisement
(e.g. changes to text and graphics) as laid out. PR articles are permanently included in portal sections.
*** In the News column, only news and information previously unpublished on the portal www.homebydleni.cz
OF A COMPANY VIDEO
Location
Parameters
Price
in the section according to
the article´s topic
3 600 characters (including spaces), 5 – 8 pictures, max. 2 – 3
links, logo (125 pxl in width) can
be included within the article
15 000 CZK per
publication
900 characters (including
spaces) 2 – 3 pictures, 1 link,
logo (125 pxl in width) can be
included within News
9 000 CZK per
publication
Maximum length of video: 5
min, format: FLV, embedded
link (YouTube, video)
in a PR article:
12 000 CZK
in the News section
6 000 CZK
on the main page or in
section News and in the
sections according to
categories
Customer´s video presentation published in the
advertorial or in the column
News
Depending on processing demands, length of the recording and use of a video
(operating procedures, interviews, company product presentations / technology /
reference object presentations...)
Partner of a section receives:
•Space with dimensions 1 040 × 400 pxl in the form of static
9 PARTNERSHIP
Price:
image with link to chosen section and its subsections)
1 month
Portal sections: Living,
• PR article**
20 000 CZK
House, Garden, Style
•News*** (possibility to publish press releases, company´s news
during the year) banner BOX IN
may appear. News is published on the main page and in sections as standard articles. The editorial board reserves the right to
grammatical, stylistic, and formal correction of delivered text documents and also adaptation of the scope. Presentation through
the News column is not intended for publication of general information on the producer and their assortment. Information in the
News column becomes a part of the portal’s archive.
The client holds responsibility for the content and formal aspects of the ordered advertisements as well as for all damage that
could be impeded to the Publishing House or third parties based on information cited in the given advertisements or in relation to
them. The client further declares that when using photographs and other textual material or images of third parties, they have an
unquestionable consent to their publication.
PRODUCTION OF A
VIDEO PRESENTATION
realizace staveb
CONSTRUCTION MARKET | MATERIALS AND PRODUCTS | STRUCTURES AND COMPONENTS
PRACTICAL GUIDE
FOR EVERY BUILDER
4 5OO
copies are printed of each
Realizace staveb issue
(source: ABC ČR)
Reader profile
The typical reader is an academic or a man with secondary education. A great majority
of readers are realization company employees and engineering design company
employees. The readers of Realizace staveb are of working age (between 23 and 55) and
they utilise the obtained information in their profession. Many of them are interested in
unbiased information about specific products and information from practical experience.
Distribution
•
•
•
•
•
•
Subscribers
Direct mailing to target groups
Sale at housing and building industry exhibitions
Sale at the University Bookshop of Professional Literature, Prague 6
Sale on the website www.casopisrs.cz
Electronic sale of the magazine via the website www.floowie.com
Frequency:
Number of pages: Circulation: Price: Year: What is ABC ČR?
ABC ČR (Audit Bureau of Circulations – Kancelář ověřování nákladu tisku) is responsible for checking the circulation
of print in the Czech Republic Audit Bureau of Circulations has been functioning in Czech Republic since March 1993
when the Union of Publishers started providing this service on the level of administrative work and methodology.
Since January 1, 1997, the Association of Legal Entities ABC ČR has been responsible for checking and making the
circulation public in extenso. This is a non-profit tripartite association with representation of publishers, advertising
agencies and advertisers.
four times per year
56 – 80 pages
4 500 copies*
69 CZK
10th
* Source: ABC ČR
18
Who are the readers of the magazine Realizace staveb?
As much as 42 % of the readers of the magazine Realizace staveb are realization company employees who areresponsible
for decision making.
SELFEMPLOYED
PEOPLE
PROJECT
ENGINEERS
STUDENTS
OTHERS
CONTRACTORS
Realization companies
and self-employed people
Secondary education
UNIVERSITY
42 % of the readers are realization company
employees.
34 % of the readers are self-employed people
working in the field of construction who utilize the
information found in the magazine in their profession.
SECONDARY SCHOOL
13 % of the readers are engineering design
company employees.
7 % of the readers are students of Faculties of Civil
Engineering.
4 % are the others.
WOMEN
Working age
50 – 59
12 % of the readers are at the age of 20 to 29.
20 – 29
36 % of the readers are at the age of 30 to 39.
34 % of the readers are at the age of 40 to 49.
18 % of the readers are at the age of 50 to 59.
19
CO-DECIDE
Source: survey conducted on the sample of 522 respondents, who answered the questions
in the readers´ opinion poll.
36 % of the readers are academics
working in the field of construction.
People who decide about
purchasing
53 % of the readers are the ones
who decide about purchasing.
29 % of the readers co-decide
about purchasing.
18 % of the readers don´t decide
about purchasing.
86 % of the readers are men interested in the field of
construction and they are either in charge of decision
making or they are executives.
14 % of the readers are women who are professionals
in the construction field.
30 – 39
DON´T DECIDE
Men dominate
MEN
40 – 49
DECIDE
64 % of the readers are people with
secondary education who utilize the
obtained information in their profession.
Why to advertise in Realizace sta
veb?
ers decide or co-decide about the
building site.
1 82purc%hasof etheof read
materials and technologies for a
struction
of the respondents read in the con
ertising
2 65mag%azin
adv
the
and
nts
eme
ertis
adv
es the
articles (source: GFK survey)
advertisement or the
52 % of the readers use the
the magazine Realizace
advertising articles published in
erials and services.
mat
staveb to choose suppliers of
(source: GFK survey)
3
realizace staveb
Issues and topics
ISSUE CLOSING DATE
Realizace staveb 4/2014
ORDERS:
MATERIALS:
advertorial
advertising
9. 10. 2014
DATE OF ISSUE
TOPIC
28. 10. 2014
Thermal, acoustic
and waterproofing
• Types of insulation
• Technology
and installation
• Substructure, insulation
CONSTRUCTION AND RECONSTRUCTION
• Construction chemistry
• Construction machines
• Scaffolding and sheeting
17. 4. 2015
Vertical and horizontal
structures
• Concrete and
constructions from
concrete
• Walls, ceilings, floors
• Masonry materials and
prefabricates
• Protection of vertical
and horizontal structures
• Foundation engineering
• Timbering, scaffolding
and sheeting
• Construction machines
29. 5. 2015
External cladding of buildings
and opening fillings
• Facade structures
• Facade cladding
• Windows, doors, glassed-in walls
• Thermal and sound
insulation
• Construction chemistry
• Construction machines
10. 9. 2015
Roof constructions
• Flat roofs
• Sloping roofs
• Roof insulation
• Metal and wooden structures
• Construction machinery
28. 10. 2015
Thermal, acoustic
and waterproofing
• Types of insulation
• Technologyand installation
• Substructure, insulation
• Construction chemistry
• Construction machines
• Scaffolding and sheeting
9. 10. 2014
15. 10. 2014
Realizace staveb 1/2015
ORDERS:
MATERIALS:
advertoriál
advertising
27. 3. 2015
27. 3. 2015
2. 4. 2015
Realizace staveb 2/2015
ORDERS:
MATERIALS:
advertorial
advertising
12. 5. 2015
12. 5. 2015
18. 5. 2015
Realizace staveb 3/2015
ORDERS:
MATERIALS:
advertorial
advertising
21. 8. 2015
TRAID FAIRS
• IBF, MOBITEX 2015 (22. – 25. 4. 2015)
• FOR ARCH Prague 2015
(15. – 19. 9. 2015)
21. 8. 2015
27. 8. 2015
Realizace staveb 4/2015
ORDERS:
MATERIALS:
advertorial
advertising
9. 10. 2015
9. 10. 2015
15. 10. 2015
20
Size and advertising price
OTHERS
PR
repre
advertising
Size
2/1 of a page
2/1 of a page in page layout
1/1 of a page
1/1 of a page in page layout
2/3 of a page width
2/3 of a page height
1/2 of a page width
1/2 of a page height
1/3 of a page width
1/3 of a page height
1/4 of a page*
Lapel on the headline
Z-gate
2nd cover page
1st page of magazine
Other pages before editorial
1/3 height by editorial
3rd cover page
4th cover page
2/1 PR
1/1 PR
1/2 PR width
1/2 PR height
Editorial section** (news and information previously
not published in the magazine)
Nonstandard formats
Dimensions in mm
width
height
bleed
420
297
3
390
267
–
210
297
3
175
267
–
175
178
–
86
267
–
175
132
–
86
267
–
175
87
–
56
267
–
86
132
–
105
297
3
400
297
3
210
297
3
210
297
3
210
297
3
56
267
–
210
297
3
210
297
3
8 400 characters, 4 – 8 pictures, logo
4 200 characters, 2 – 4 pictures, logo
75 000 CZK
52 000 CZK
12 000 CZK /
4 issues
12 000 CZK
22 000 CZK
minimum price
45 000 CZK
size and price depending on individual requirements
* Size without possibility of positioning – location of the advertisement will be adapted to the magazine layout.
** In editorial section are published only news and information not previously published in the magazine Realizace
staveb. The editorial board reserves the right to grammatical, stylistic and formal correction of the delivered text
materials as well as the editing of the range. The editorial section is not intended for publication of general information
about the producer and his range of goods.
*** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
21
Branding
column
22 000 CZK
MATERIALS:
logo
28 000 CZK
27 000 CZK
250 characters, 1 picture
logo
12 000 CZK
MATERIALS: product photo,
product name, product
description, price and size
of the packaging,
web contact
22 000 CZK
88 000 CZK
173 000 CZK
94 000 CZK
94 000 CZK
88 000 CZK
52 000 CZK
88 000 CZK
120 000 CZK
94 000 CZK
55 000 CZK
600 characters, 1 picture
product placement
branding columns
Product
placement
39 000 CZK
33 000 CZK
86 x 43 mm
atypical format
130 000 CZK
2 100 characters, 1 – 2 pictures, logo
1/10 of a page (4 x)
inserted advertisements***
Price
EXTRA CHARGE: 10 % for requested placement
DISCOUNTS: 15 % agency commission for contract partners only
CANCELLATION FEES: 100 % after the closing date of orders for the given issue of the magazine according to the
editorial plan.
Prices are stated excluding VAT. The price list is valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on page 42.
Editorial
page
27 000 CZK
MATERIALS: text of 600
characters including
spaces, 1 product photo,
price, web contact
1/10 of a page
86 x 43 mm
12 000 CZK / 4 issues
This format is not a subject to
any other discounts or agency
commission. The production of
advertising is not included in
the price.
TECHNICAL EQUIPMENT OF BUILDINGS | ENERGY | REPORTAGES AND REALISATIONS | NEWS
TZB haustechnik
FOR PROJECT ENGINEERS
AND SANITARY ENGINEERS
4 OOO
copies are printed of each
TZB HAUSTECHNIK
issue
(source: ABC ČR)
Reader profile
The typical reader is a university or secondary-school educated man of working age between
25 and 55. Women also belong to the group of readers, although to a lesser extent. A prevailing
number of readers operate in design and realization companies, using the information gained
from TZB HAUSTECHNIK magazine in their professions. This is also reflected in the growing
interest in information from the practical world and in non-commercial information on current
products and trends on the Czech market.
Distribution
•
•
•
•
•
•
Subscribers
Direct mailing to target groups
Sale at housing and building industry exhibitions
Sale at the University Bookshop of Professional Literature, Prague 6
Sale on the website www.casopistzb.cz
Electronic sale of the magazine via the website www.floowie.com
Frequency:
four times per year
Number of pages: 56 – 80 pages
Circulation: 4 500 copies*
Price: 69 CZK
Year: 8th
What is ABC ČR?
ABC ČR (Audit Bureau of Circulations – Kancelář ověřování nákladu tisku) is responsible for checking the circulation of print
in the Czech Republic Audit Bureau of Circulations has been functioning in Czech Republic since March 1993 when the Union
of Publishers started providing this service on the level of administrative work and methodology. Since January 1, 1997, the
Association of Legal Entities ABC ČR has been responsible for checking and making the circulation public in extenso. This is
a non-profit tripartite association with representation of publishers, advertising agencies and advertisers.
* Source: ABC ČR
22
Who are the readers of the magazine TZB HAUSTECHNIK?
Over 62 % of TZB HAUSTECHNIK readers are the employees of design and realization companies.
DESIGN ENGINEERS
AND CONTRACTORS
SANITARY ENGINEERS
OF TECHNICAL BUILDING
EQUIPMENT
STUDENTS
Design and realization companies
62 % of the readers are people who work in
designand realization companies.
People who decide about purchasing
DON´T
DECIDE
CO-DECIDE
32 % of the readers are TZB sanitary
engineers of technical building
equipment.
48 % of the readers are the ones who decide
about purchasing.
DECIDE
News and trends
6 % of the readers are students.
Men dominate
71 % of the readers are men working in
different fields from financing to building
equipment.
WOMEN
29 % of the readers are women who are
interested in the field of technical building
equipment within the frame of their
profession.
MEN
Working age
40 – 49
30 – 39
50 – 59
14 % of the readers are at the age of 20 to 29.
over 60
29 % of the readers are at the age of 30 to 39.
20 – 29
35 % of the readers are at the age of 40 to 49.
18 % of the readers are at the age of 50 to 59.
4 % of the readers are over 60 years old.
Source: survey conducted on the sample of 597 respondents, who answered the questions in the readers´
opinion poll.
23
35 % of the readers co-decide about purchasing.
17 % of the readers don´t decide about purchasing.
PRACTICAL
SOLUTIONS
CURRENT
SITUATION
NEWS
AND TRENDS
59 % of the readers belong to the group of
people who read mostly about up-to-date
products and trends on the Czech market.
28 % of the readers are people who are
interested in practical information as well as
professional solutions from the field of
technical building equipment.
13 % of the readers search for information about
current situation in this field.
HNIK?
Why to advertise in TZB HAUSTEC
ut
of TZB decide or co-decide abo
of the readers
1 83tech%nolo
gies for a building site.
ement and
the readers consider the advertis
azine
mag
the
in
ed
2 78the%advofertis
lish
ing articles pub
r
rmation in thei
TZB useful and they utilize the info
profession. (source: GFK survey)
d the information from the
41 % of the readers have use
ing article published
advertisement or from the advertis
GFK survey)
rce:
in TZB once or more times. (sou
3
TZB haustechnik
Issues and topics
ISSUE CLOSING DATE
DATE OF ISSUE
TZB HAUSTECHNIK 3/2014
25. 9. 2014
ORDERS:
MATERIALS:
advertorial
advertising
5. 9. 2014
SPECIAL
OTHER TOPICS
Low-temperature heating
based on renewable energy
sources
• Facility management
• Energy
• Sanitation equipment and
installations
• Ventilation, air-conditioning, and cooling
• Indoor environment
• Metering, regulation, and
control technology
• Electrical installations and
lighting technology
Energy
• Facility management
• Heating
• Sanitation equipment and
installations
• Indoor environment
• Metering, regulation, and
control technology
• Electrical installations and
lighting technology
7. 4. 2015
The quality of the buildings´
indoor environment
• Facility management
• Energy
• Sanitation equipment and
installations
• Ventilation, air-conditioning, and cooling
• Indoor environment
• Metering, regulation, and
control technology
• Electrical installations and
lighting technology
• Sustainability of the environmental technology
10. 6. 2015
Ventilation, air-conditioning,
and cooling
• Facility management
• Heating
• Sanitation equipment and
installations
• Indoor environment
• Metering, regulation, and
control technology
• Electrical installations and
lighting technology
• Sustainability of the environmental technology
25. 9. 2015
Heating
• Facility management
• Energy
• Sanitation equipment and
installations
• Ventilation, air-conditioning,
and cooling
• Metering, regulation, and
control technology
• Electrical installations and
lighting technology
• Sustainability of the environmental technology
13. 11. 2015
Energy
• Facility management
• Heating
• Sanitation equipmentand
installations
• Indoor environment
• Metering, regulation,and
control technology
• Electrical installationsand
lighting technology
• Sustainability of the environmental technology
5. 9. 2014
11. 9. 2014
TZB HAUSTECHNIK 4/2014
ORDERS:
MATERIALS:
advertorial
advertising
27. 10. 2014
13. 11. 2014
27. 10. 2014
31. 10. 2014
TZB HAUSTECHNIK 1/2015
ORDERS:
MATERIALS:
advertorial
advertising
17. 3. 2015
17. 3. 2015
23. 3. 2015
TZB HAUSTECHNIK 2/2015
ORDERS:
MATERIALS:
advertorial
advertising
22. 5. 2015
22. 5. 2015
28. 5. 2015
TZB HAUSTECHNIK 3/2015
ORDERS:
MATERIALS:
advertorial
advertising
7. 9. 2015
7. 9. 2015
11. 9. 2015
TZB HAUSTECHNIK 4/2015
ORDERS:
MATERIALS:
advertorial
advertising
27.10. 2015
27.10. 2015
2.11. 2015
TRAID FAIRS
• FOR ARCH Prague 2014
(16. – 20. 9. 2014)
• IBF, MOBITEX, ENVIBRNO
2015 (22. – 25. 4. 2015)
• FOR ARCH Prague 2015
(15. – 19. 9. 2015)
24
Size and advertising price
OTHERS
PR
repre
advertising
Size
2/1 of a page
2/1 of a page in page layout
1/1 of a page
1/1 of a page in page layout
2/3 of a page width
2/3 of a page height
1/2 of a page width
1/2 of a page height
1/3 of a page width
1/3 of a page height
1/4 of a page*
Lapel on the headline
Z-gate
2nd cover page
1st page of magazine
Other pages before editorial
3rd cover page
4th cover page
2/1 PR
1/1 PR
1/2 PR width
1/2 PR height
1/3 PR width
1/3 PR height
Editorial section**
(news and information previously not
published in the magazine)
width
height
bleed
420
297
3
390
263
–
210
297
3
180
263
–
180
173
–
118
263
–
180
129
–
88
263
–
180
84
–
57
263
–
88
129
–
105
297
3
400
297
3
210
297
3
210
297
3
210
297
3
210
297
3
210
297
3
8 400 characters, 4 – 8 pictures, logo
4 200 characters, 2 – 4 pictures, logo
62 000 CZK
35 000 CZK
24 000 CZK
18 500 CZK
13 000 CZK
10 000 CZK
41 000 CZK
79 000 CZK
45 000 CZK
45 000 CZK
41 000 CZK
41 000 CZK
56 000 CZK
44 000 CZK
25 000 CZK
13 500 CZK
1 100 characters, 1 picture, logo
10 000 CZK
600 characters, 1 picture
88 x 43 mm
product placement
branding columns
250 characters, 1 picture
logo
atypical format
Price
2 100 characters, 1 – 2 pictures, logo
1/10 of a page (4 x)
inserted advertisements***
25
Nonstandard formats
Dimensions in mm
10 000 CZK
12 000 CZK /
4 issues
12 000 CZK
22 000 CZK
minimum price
30 000 CZK
size and price depending on individual requirements
* Size without possibility of positioning – location of the advertisement will be adapted to the magazine layout.
** In editorial section are published only news and information not previously published in the magazine TZB HAUSTECHNIK. The editorial board reserves the right to grammatical, stylistic and formal correction of the delivered text
materials as well as the editing of the range. The editorial section is not intended for publication of general information about the producer and his range of goods.
*** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE: 10 % for requested placement
DISCOUNTS: 15 % agency commission for contract partners only
CANCELLATION FEES: 100 % after the closing date of orders for the given issue of the magazine according to the
editorial plan.
Prices are stated excluding VAT. The price list is valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on page 42.
Product
placement
12 000 CZK
MATERIALS: product photo,
product name, product
description, price and size
of the packaging,
web contact
Branding
column
22 000 CZK
MATERIALS:
logo
Editorial
page
10 000 CZK
MATERIALS: text of 600
characters including
spaces, 1 product photo,
price, web contact
1/10 of a page
88 x 43 mm
12 000 CZK / 4 issues
This format is not a subject to
any other discounts or agency
commission. The production of
advertising is not included
in the price.
INVESTMENT AND PROJECTS | REALISATIONS | ANALYSIS | NEWS
inžEnýrské stavby
63 YEARS
ON THE MARKET
3 5OO
print circulation
of the magazine
Inžinierske stavby
(source: publishing house Jaga Media)
Reader profile
The typical reader is an academic or secondary-school educated man, but
universityeducated women are also in the readership. A great majority of readers are
employees of engineering – designing and implementation companies. Readers of the
magazine Inžinierske stavby / Inženýrské stavby are of working age, and the information
gained from its pages is applied in their professions. Due to its long tradition, many readers
consider keeping up with the magazine a matter of course in their professional lives.
Distribution
•
•
•
•
•
•
•
Subscribers
Direct mailing to target groups
Sale at specialised fairs and shows
Sale at the University Bookshop of Professional Literature, Prague 6
Sale at exhibitions focusing on civil engineering, transportation, and machine engineering
Sale on the website www.casopisis.cz
Electronic sale of the magazine via the website www.floowie.com
Frequency: six times per year
Number of pages: 56 – 112 pages
Circulation: 3 500 copies
Price: 69 CZK
Year: 63th
26
Who are the readers of the magazine Inženýrské stavby?
Almost 40 % of the readers of Inžinierske stavby/Inženýrske stavby are people who work
in engineering- designing and implementation companies.
PUBLIC
INSTITUTIONS
RESEARCH AND
FACULTIES
CONSULTING
OF CIVIL
ENGINEERING
PROJECT
ENGINEERS AND
IMPLEMENTERS
Engineering-designing and
implementation companies
People who decide about
purchasing
DON´T DECIDE
DECIDE
39 % of the readers are people from the field of
engineering-designing and implementation.
CO-DECIDE
29 % of the readers work for research and
consulting companies.
14 % of the readers are teachers, students and
graduates of faculties of civil engineering.
Men dominate
21 % of the readers are university or secondary
school educated women.
Magazine for everybody
50 – 59
over 60
40 – 49
20 – 29
30 – 39
9 % of the readers are at the age of 20 to 29.
24 % of the readers are at the age of 30 to 39.
34 % of the readers are at the age of 40 to 49.
21 % of the readers are at the age of 50 to 59.
12 % of the readers are at the age of 60 and more.
27
900 –
1 500 EUR
LESS THAN
900 EUR
MORE THAN 1 500 EUR
79 % of the readers are university or secondary
school educated men.
MEN
Source: survey conducted on the sample of 809 respondents, who answered the questions
in the readers´ opinion poll.
24 % of the readers are the ones who
decide about purchasing.
17 % of the readers don´t decide about
purchasing.
18 % of the readers are people employed in public
institutions in the field of building industry.
WOMEN
59 % of the readers co-decide about
purchasing.
Higher society
71 % of the readers have the income
higher than 1 500 EUR.
20 % of the readers have the income
between 900 and 1 500 EUR.
9 % of the readers have income lower
than 900 EUR.
Why to advertise in Inžinierske
stavby?
cerning
ide or help in decision making con
the readers dec
technologies for
1 83the%purcof has
e and design of the material and
a construction site.
advertisements and advertising
38 % of the readers utilise the
rs
ke stavby while selecting supplie
articles in the magazine Inžiniers
(source: GFK survey)
the field
ected professional magazine in
It is the only and highly resp
a tradition of 63 years.
of building engineering and has
magazine.
rtised brand and the trustworthy
It is a combination of the adve
2
3
4
inžEnýrské stavby
Issues and topics
ISSUE CLOSING DATE
Inžinierske stavby /
Inženýrské stavby 5/2014
ORDERS:
MATERIALS:
advertorial
advertising
20. 10. 2014
Traffic signs on motorways
and roads
Design of road traffic
signs, permanent and
portable traffic signs, new
types of traffic signs and
materials, traffic safety
features
Tunnel construction in Slovakia and the Czech Republic
Construction of tunnels in
Slovakia and the Czech
Republic, current state
and outlook, latest Technologies in realizations
of tunnels, technological
outfitting, monitoring,
respective standards
Integrated rail transport
Integration of rail passenger transport in the urban
transport system
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
14. 11. 2014
Water engineering
constructions
Ecological and water
engineering constructions,
water treatment plants,
technological equipment,
sewerage of regions,
sewerage and waterway
networks
Maintenance of road
networks
Maintenance, repairs and
reconstruction of road
network, work on road
surfaces and bridges,
safety equipment and
traffic signs
Bridge construction
Materials, structural
systems and Technologies
applied in construction
of bridges, interesting
implementations of bridges
in Slovakia, the Czech
Republic and abroad
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
6. 3. 2015
Safety in the operation of
transportation constructions
Activities to increase the
safety of transportation
constructions, new
knowledge and trends
in science and research,
new rules in legislation
Rail transport
The current state of
railway transportation in
Slovakia and the Czech
Republic, its development and support,
need for investments,
proposed projects
andsolutions
Technological out fitting of
transportation constructions
Technological out fitting
in the individual types of
transportation constructions, relevant European
standards, contemporary
trends and development of
technologies
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
• Trade Fairs: CONECO – RACIOENERGIA – CLIMATHERM 2015
(25. – 28. 3. 2015)
IBF, MOBITEX, ENVIBRNO
2015 (22. – 25. 4. 2015)
18. 5. 2015
Anti-flooding protection
Securing civil engineering
constructions against surface water, current stage
of implementation of proposed anti-flood measures
in Slovakia and the Czech
Republic, monitored goals
and the methods of their
implementation, problems
in practice, tasks and
perspectives
Bridges
Bridge building in
Slovakia and the Czech
Republic, its current
state and prognoses,
the latest Technologies
in the realisation of newbridge constructions and
reconstructions, diagnosing bridges,respective
standards
Remediation and
waterproofing in engineering
construction
Remediation of concrete and steel structures,
waterproofing, construction
chemistry
• Geo-technology and foundation engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
• Trade Fairs: International Engineering Fair Nitra 2015 (19. – 22. 5. 2015)
26. 6. 2015
Investments in transportation
in Slovakia and the Czech
Republic
Proposed investments
for individual areas of
transportation in Slovakia
and the Czech Republic,
goals, problems, solutions, specific projects,
outlook for the future
Roads – structures and
materials
Maintenance, repairs,
reconstructions of roads,
technological procedures, asphalt and cement
concrete roads
Concrete and concrete
structures
The use of concrete in the
range of civil engineering
constructions, current
trends, technology, testing,
diagnostics, protection and
remediation of concrete
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
9. 9. 2015
Regional transport
Regional transportation
priorities, resolving critical
traffic situations
Geo-technology and foundation engineering
Foundation engineering,
reconstruction and
sanitation of grounds,
geotechnical monitoring
Construction technology,
scaf folding and form work
systems in civil engineering
Uses of construction
technology and machinery
in the realization of engineering constructions, scaf
folding and form work used
in the construction of bridges and other structuresof
civil engineering
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
• Trade Fairs: FOR ARCH Praha
2015 (16. – 20. 9. 2015)
International Engineering Fair
Brno 2015 (5. – 9. 10. 2015)
20. 10. 2015
Traffic signs on motorways
and roads
Design of road traffic
signs, permanent and
portable traffic signs, new
types of traffic signs and
materials, traffic safety
features
Tunnel construction in Slovakia and the Czech Republic
Construction of tunnels in
Slovakia and the Czech
Republic, current state
and outlook, latest Technologies in realizations
of tunnels, technological
outfitting, monitoring,
respective standards
Integrated rail transport
Integration of rail passenger transport in the urban
transport system
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
18. 11. 2015
Water engineering
constructions
Ecological and water
engineering constructions, water treatment
plants, technological
equipment, sewerage of
regions, sewerage and
waterway networks
Maintenance of road
networks
Maintenance, repairs and
reconstruction of road
network, work on road
surfaces and bridges,
safety equipment and
traffic signs
Bridge construction
Materials, structural
systems and Technologies
applied in construction
of bridges, interesting
implementations of bridges
in Slovakia, the Czech
Republic and abroad
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
28. 10. 2014
28. 10. 2014
3. 11. 2014
17. 2. 2015
17. 2. 2015
23. 2. 2015
Inžinierske stavby /
Inženýrské stavby 2/2015
ORDERS:
MATERIALS:
advertorial
advertising
TOPIC
1. 10. 2014
7. 10. 2014
Inžinierske stavby /
Inženýrské stavby 1/2015
ORDERS:
MATERIALS:
advertorial
advertising
ANALYSIS
1. 10. 2014
Inžinierske stavby /
Inženýrské stavby 6/2014
ORDERS:
MATERIALS:
advertorial
advertising
DATE OF ISSUE
27. 4. 2015
27. 4. 2015
4. 5. 2015
28
Inžinierske stavby /
Inženýrské stavby 3/2015
ORDERS:
MATERIALS:
advertorial
advertising
9. 6. 2015
9. 6. 2015
15. 6. 2015
Inžinierske stavby /
Inženýrské stavby 4/2015
ORDERS:
MATERIALS:
advertorial
advertising
20. 8. 2015
20. 8. 2015
26. 8. 2015
Inžinierske stavby /
Inženýrské stavby 5/2015
ORDERS:
MATERIALS:
advertorial
advertising
1. 10. 2015
1. 10. 2015
7. 10. 2015
Inžinierske stavby /
Inženýrské stavby 6/2015
ORDERS:
MATERIALS:
advertorial
advertising
29
29. 10. 2015
29. 10. 2015
4. 11. 2015
SPECIAL
OTHER TOPICS
inžEnýrské stavby
Size and advertising price
OTHERS
PR
repre
advertising
Size
height
published in the magazine)
1/10 of a page (6 x)
88 x 43 mm
product placement
branding columns
250 characters, 1 picture
logo
inserted advertisements***
Price
bleed
420
297
3
2/1 of a page
2/1 of a page in page layout
390
263
–
1/1 of a page
210
297
3
1/1 of a page in page layout
180
263
–
2/3 of a page width
180
173
–
2/3 of a page height
118
263
–
1/2 of a page width
180
129
–
1/2 of a page height
88
263
–
180
84
–
1/3 of a page width
1/3 of a page height
57
263
–
1/4 of a page*
88
129
–
Lapel on the headline
105
297
3
400
297
3
Z-gate
2nd cover page
210
297
3
1st page of magazine
210
297
3
210
297
3
2nd and 3rd page of magazine
3rd cover page
210
297
3
4th cover page
210
297
3
2/1 PR
8 400 characters, 2 – 8 pictures, logo
1/1 PR
4 200 characters, 2 – 4 pictures, logo
1/2 PR width
2 100 characters, 1 – 2 pictures, logo
1/2 PR height
1/3 PR width
1 050 characters, 1 picture, logo
1/3 PR height
Editorial section**
(news and information previously not
600 characters, 1 picture
atypical format
30
Dimensions in mm
width
96 000 CZK
55 000 CZK
39 000 CZK
30 000 CZK
Nonstandard formats
Product
placement
12 000 CZK
MATERIALS: product photo,
product name, product
description, price and size
of the packaging,
web contact
Branding
column
22 000 CZK
MATERIALS:
logo
22 000 CZK
18 000 CZK
65 000 CZK
127 000 CZK
72 000 CZK
72 000 CZK
65 000 CZK
65 000 CZK
90 000 CZK
96 000 CZK
55 000 CZK
30 000 CZK
18 000 CZK
18 000 CZK
18 000 CZK /
6 issues
12 000 CZK
22 000 CZK
minimum price
Editorial
page
18 000 CZK
MATERIALS: text of
600 characters including
spaces, 1 product photo,
price, web contact
28 000 CZK
size and price depending on individual requirements
1/10 of a page
88 x 43 mm
18 000 CZK / 6 issues
This format is not a subject to
any other discounts or agency
commission. The production
of advertising is not
included in the price.
* Size without possibility of positioning – location of the advertisement will be adapted to the magazine layout.
** In editorial section are published only news and information not previously published in the magazine Inžinierske
stavby/Inženýrské stavby. The editorial board reserves the right to grammatical, stylistic and formal correction of the
delivered text materials as well as the editing of the range. The editorial section is not intended for publication of
general information about the producer and his range of goods.
*** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE: 10 % for requested placement
DISCOUNTS: 15 % agency commission for contract partners only
CANCELLATION FEES: 100 % after the closing date of orders for the given issue of the magazine according to the
editorial plan.
Prices are stated excluding VAT. The price list is valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on page 42.
Advertisement area
1/1 of a page
55 000 CZK
210 x 297 mm
2/3 width
39 000 CZK
180 x 173 mm
2/3 height
39 000 CZK
118 x 263 mm
1/2 width
30 000 CZK
180 x 129 mm
4 200 characters,
2 – 4 pictures,
1 logo
1/3 height
22 000 CZK
57 x 263
mm
1/2 height
30 000 CZK
88 x 263 mm
1/3 width
22 000 CZK
180 x 84 mm
31
1/1 PR
55 000 CZK
PROJECTS | CONSTRUCTIONS AND BUILDINGS | INTERIOR AND DESIGN | MATERIALS AND STRUCTURES
MAGAZINE
ABOUT ARCHITECTURE AND BUILDING CONSTRUCTION
4 5OO
copies of each ASB
issue are printed
(source: ABC ČR)
Reader profile
The typical reader of the magazine ASB is an academic at the age of 25 to 55, he works as
a manager and has some subordinates, or he works for an architecture or design company.
However, there are also university educated women among the readers. The readers of the ASB
magazine are interested in the outline of the current developments in the field of architecture and
BUILDING CONSTRUCTION, professional analysis, technical information and information about
some figures and companies. The reader of ASB reads on average 60% of each issue´s content.
Distribution
• Subscribers
• Special client subscription to selected target groups
• Direct mailing to target groups
• Sale at housing and building industry exhibitions
• Sale at the University Bookshop of Professional Literature, Prague 6
• Sale through the website www.casopisasb.cz
• Electronic sale of the magazine via the website www.floowie.com
32
Frequency:
six times per year
Number of pages: 64 – 112 pages
Circulation: 4 500 copies*
Price: 79 CZK
Year: 12th
What is ABC ČR?
ABC ČR (Audit Bureau of Circulations – Kancelář ověřování nákladu tisku) is responsible for checking the circulation of print
in the Czech Republic. Audit Bureau of Circulations has been functioning in the Czech Republic since March 1993 when the
Union of Publishers started providing this service on the level of administrative work and methodology. Since January 1, 1997,
the Association of Legal Entities ABC ČR has been responsible for checking and making the circulation public in extenso. This is
a non-profit tripartite association with representation of publishers, advertising agencies and advertisers.
* Source: ABC ČR
Who are the readers of the magazine ASB?
As much as 57 % of the readers of ASB are the managers of the construction and development companies!
ARCHITECTS
AND PROJECT
ENGINEERS
STUDENTS
INVESTORS
CONSTRUCTION
WORKERS AND
DEVELOPERS
Construction workers and developers
57 % of the readers are the managers of the
construction and development companies.
DECIDE
28 % of the readers are architects and project
engineers.
DON´T
DECIDE
CO-DECIDE
8 % of the readers are the students of the Faculties
of Civil Engineering.
Men and women
42 % of the readers are the ones who
decide about purchasing.
Intriguing content
59 % of the readers are men.
4/5
41 % of the readers are women.
MEN
49 % of the readers co-decide about
purchasing.
9 % of the readers don´t decide
aboutpurchasing.
7 % of the readers are investors.
WOMEN
People who decide about
purchasing
2/3
88 % of the readers read 4/5 of every
magazine issue.
12 % of the readers read 2/3 of the
magazine´s content.
Working age
50 – 59
40 – 49
30 – 39
16 % of the readers are at the age of 20 to 29.
over 60
26 % of the readers are at the age of 30 to 39.
20 – 29
32 % of the readers are at the age of 40 to 49.
19 % of the readers are at the age of 50 to 59.
7 % of the readers are over 60 years old.
Source: survey conducted on the sample of 973 respondents, who answered the questions in the readers´
opinion poll.
33
Why to advertise in ASB?
ide about the orders of
readers of ASB magazine dec
1 The
materials – one new
a huge amount of technology and
ertising in the magazine
customer found thanks to the adv
sted in it.
will get you back the money inve
the graphic of the
and
In December 2012 the content
t resulted in the
wha
ed
sign
magazine ASB was rede
%.
18
by
bers
scri
increase of sub
2
ASB
ASB
Issues and topics
ISSUE CLOSING DATE
ASB 5/2014
ORDERS:
MATERIALS:
advertorial
advertising
8. 10. 2014
DATE OF ISSUE
ARCHITECTURE
BUILDING CONSTRUCTION
OTHER TOPICS
27. 10. 2014
• Commercial spaces and retail
• Suppliers
• External cladding
of buildings, insulation
• Interior and design
• Detail
• Software
20. 3. 2015
• Office space market
• Administrative buildings
• Glass, light facades
• Interior and design
• Detail
• Software
20. 4. 2015
• Constructions for living
• Roofs
• Interior and design
• Detail
• Software
29. 5. 2015
• Construction for the public
sector
• Dry construction components, sanitary ceramics,
tiles and paving
• Interior and design
• Detail
• Software
14. 9. 2015
• Architects and their position
on the market
• Specific constructions
• Materials for structural work
• Interior and design
• Detail
• Software
15. 10. 2015
• Commercial spaces and retail
• Suppliers
• External cladding of buildings, insulation
• Interior and design
• Detail
• Software
16. 11. 2015
• City-forming buildings and
constructions
• Reconstructions
• Urban development,
urbanism
• Construction revitalization
• Interior and design
• Detail
• Software
TRADE FAIRS
8. 10. 2014
14. 10. 2014
ASB 1/2015
ORDERS:
MATERIALS:
advertorial
advertising
3. 3. 2015
3. 3. 2015
9. 3. 2015
ASB 2/2015
ORDERS:
MATERIALS:
advertorial
advertising
30. 3. 2015
• IBF, MOBITEX 2015
(22. – 25. 4. 2015)
30. 3. 2015
7. 4. 2015
ASB 3/2015
ORDERS:
MATERIALS:
advertorial
advertising
12. 5. 2015
12. 5. 2015
18. 5. 2015
ASB 4/2015
ORDERS:
MATERIALS:
advertorial
advertising
25. 8. 2015
• FOR ARCH Prague 2015
(15. – 19. 9. 2015)
25. 8. 2015
31. 8. 2015
ASB 5/2015
ORDERS:
MATERIALS:
advertorial
advertising
28. 9. 2015
28. 9. 2015
2. 10. 2015
ASB 6/2015
ORDERS:
MATERIALS:
advertorial
advertising
28. 10. 2015
28. 10. 2015
3. 11. 2015
34
Size and advertising price
OTHERS
PR
repre
advertising
Size
2/1 of a page
2/1 of a page in page layout
1/1 of a page
1/1 of a page in page layout
2/3 of a page width
2/3 of a page height
1/2 of a page width
1/2 of a page height
1/3 of a page width
1/3 of a page height
Lapel on the headline
Z-gate
2nd cover page
1st page of magazine
Other pages before editorial
1/3 height by editorial
3rd cover page
4th cover page
2/1 PR
1/1 PR
1/2 PR width
1/2 PR height
Editorial section*
(News and information previously
not published in the magazine)
width
height
bleed
430
300
3
420
277
–
215
300
3
192
277
–
192
183
–
126
277
–
192
136
–
94
277
–
192
89
–
61
277
–
107,5
300
3
410
300
3
215
300
3
215
300
3
215
300
3
61
277
–
215
300
3
215
300
3
8 400 characters, 4–8 pictures, logo
4 200 characters, 2–4 pictures, logo
2 100 characters, 1–2 pictures,
logo
600 characters, 1 picture
1/10 of a page (6 x)
94 x 43 mm
product placement
branding columns
250 characters, 1 picture
logo
inserted advertisements**
atypical format
35
Nonstandard formats
Dimensions in mm
Price
147 000 CZK
84 000 CZK
59 000 CZK
46 000 CZK
Product
placement
12 000 CZK
MATERIALS: product photo,
product name, product
description, price and size
of the packaging,
web contact
Branding
column
45 000 CZK
MATERIALS:
logo
33 000 CZK
95 000 CZK
189 000 CZK
110 000 CZK
110 000 CZK
99 000 CZK
59 000 CZK
99 000 CZK
139 000 CZK
132 000 CZK
74 000 CZK
Čistý design s invenční
technickým řešením
42 000 CZK
32 000 CZK
18 000 CZK /
6 issues
12 000 CZK
45 000 CZK
minimum price
50 000 CZK
size and price depending on individual requirements
* In editorial section are published only news and information not previously published in the magazine ASB. The
editorial board reserves the right to grammatical, stylistic and formal correction of the delivered text materials as
well as the editing of the range. The editorial section is not intended for publication of general information about the
producer and his range of goods.
** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE: 10 % for requested placement
DISCOUNTS: 15 % agency commission for contract partners only
CANCELLATION FEES: 100 % after the closing date of orders for the given issue of the magazine according to the
editorial plan.
Prices are stated excluding VAT. The price list is valid from 1. 9. 2014 to 31. 8. 2015.
General Terms and Conditions can be found on page 42.
Editorial
page
32 000 CZK
MATERIALS: text of 600
characters including spaces,
1 product photo, price,
web contact
1/10 of a page
94 x 43 mm
18 000 CZK / 6 issues
This format is not a subject to
any other discounts or agency
commission. The production
of advertising is not
included in the price.
NEWS | OPINIONS | ARCHITECTURE | BUILDING INDUSTRY | CIVIL ENGINEERING WORKS | BUSINESS
asb-portal.cz
www.asb-portal.cz
WEBSITE
ABOUT ARCHITECTURE AND BUILDING BUSINESS
29 OOO
people visit
asb-portal.cz monthly
(source: Google Analytics)
36
Who is our reader?
People who decide about purchasing
16 %
ENTREPRENEURS AND
DEVELOPERS
17 %
15 %
TUTORS AND
PEOPLE INTERESTED IN
STUDENTS
ARCHITECTURE, BUILDING
BUSINESS, DESIGN
52 %
ARCHITECTS AND
BUILDERS
31 %
CO-DECIDE
19 %
DON´T DECIDE
50 %
DECIDE
Source: visitors´ opinion poll on the website asb.sk on the sample of 4 301 respondents.
Why to advertise on the website
asb-portal.cz?
ide or co-decide about the
81 % of the website´s readers dec
nologies for a building site.
purchase of materials and tech
product managers and fans of
2 More than 13 000 architects,
weekly reports in the form of
www.asb-portal.cz subscribe for
a newsletter.
les from architecture and
There are more than 4 000 artic
building industry.
et group B2B (professionals
It addresses to a special targ
epreneurs within this field,
from the field of architecture, entr
students, people interested
developers, tutors and university
stry and also in current
indu
in architecture, design, building
industry and architecture in
events from the fields of building
the Czech Republic and abroad).
1
2
3
4
37
asb-portal.cz
www.asb-portal.cz
5
Advertising format and prices
BRANDING
1
leaderboard + 2 x sky scraper
leaderboard 1 000 x 200 pxl
3
4
7
SKY SCRAPER
160 x 600 pxl
TOP BOX
300 x 300 pxl
SPONSORED
TEXT LINK
2
SQUARE
300 x 300 pxl
Presentation by means of banners
Package price/number of the guaranteed
page views/week
300 CZK
16 500 number of the guaranteed page views/week
300 CZK
26 000 number of the guaranteed page views/week
Size in pxl
Size
Production price
Estimated number of
banner impressions
(IMP) per month
main page, sections, articles
1 000 × 200
25 kB
5 000 CZK
2 SQUARE
in articles and galleries
300 × 300
20 kB
5 000 CZK
3 TOP BOX
main page, sections, articles
300 × 300
25 kB
5 000 CZK
4 SKY SCRAPER
main page, sections, articles
160 × 600
25 kB
5 000 CZK
20 000 when there is
circulation 1 out of 3
35 000 when there is
circulation 1 out of 3
22 000 when there is
circulation 1 out of 3
22 000 when there is
circulation 1 out of 3
5 BRANDING
main page, sections, articles
1 000 × 200, 2*160 × 600
3*25 kB
10 000 CZK
66 000 per month
600 CZK
–
by agreement
40 kB
–
–
by agreement
main page, sections, articles
max. 80 characters, logo
50 × 50 pxl
5 kB
–
66 000 per month
2 250 CZK per
week
1 LEADERBOARD
6 SPECIAL FORMATS*
(video banner, interstitial,
expand, overlay, shading)
38
Price per
1 000 views
(CPT – cost
per thousand)
Location
Format
7 SPONSORED TEXT LINK
3 800 CZK per week
6 200 CZK per week
3 800 CZK per week
16 500 number of the guaranteed page views/week
3 300 CZK per week
16 500 number of the guaranteed page views/week
7 900 CZK per week
16 500 number of the guaranteed page views/week
300 CZK
250 CZK
* The prices of non-standard formats may vary during the year. Current price list can be found on www.asb-portal.cz/inzerce.
3
8
3
9
TOP BOX
300 x 300 pxl
PR ARTICLE
NEWS
TOP BOX
300 x 300 pxl
Commercial presentation in the form of an article
Format
8 PR ARTICLE**
The price includes linking three words (phrases) to the
client´s website.
9 NEWS***
The price includes linking the information source to the
client´swebsite.
Location
Size
Price
on the main page, in sections
according to categories
3 600 characters (including spaces), 5 – 8 pictures (min. 2 000 pxl in width, 72 dpi),
max. 3 links, logo (125 x 125 pxl) can be included within the article
15 000 CZK
per publication
on the main page or in section
News and in sections according
to categories
900 characters (including spaces) 2 – 3 pictures (min. 2 000 pxl in width, 72 dpi),
max. 1 link, logo (125 x 125 pxl) can be included within the News
9 500 CZK
per publication
** Article will be marked as Advertorial. Price of advertorials does not include translation of the supplied text into another language. The client has the right to 2 extensive corrections of the ground materials for advertisement (e.g.
changes to text and graphics) as laid out. Advertorials are published on the main page and in the sections as standard articles. They form a permanent part of the individual professional sections. They are not a part of ASB eNews.
*** In the News column, only news and information previously unpublished on the portal www.asb.sk may appear. News is published on the main page and in sections as standard articles. The editorial board reserves the right to
grammatical, stylistic, and formal correction of delivered text documents and also adaptation of the scope. Presentation through the News column is not determined for publication of general information on the producer and their
assortment. Information in the News column becomes a part of the portal’s archive.
39
11
ADVERTISING
TEXT LINK
ROCKWOOL ROCTON – Akustická,
protipožární a tepelně izolační deska
z kamenné vlny
10
BANNER
+ PR ARTICLE
12
PR ARTICLE,
NEW
Advertising formats in ASB newsletters****
Format
Location
Materials
Price
Link to PR article (or news), published on www.asb-portal.cz,
is placed at the beginning of ASB newsletter.
–
15 000 CZK
11 ADVERTISING TEXT LINK
Text link with a logo is placed at the beginning of ASB newsletter,
above the list of the articles.
logo (80 × 80 pxl) + text
(max. 200 characters
including spaces)
15 000 CZK
12 BANNER + PR ARTICLE
Banner (455 × 100 pxl) with a link is placed at the beginning of
ASB newsletter above the list of the articles. Link to PR article is
included in the newsletter.
jpg, png, gif
19 000 CZK
10 PR ARTICLE, NEW
****The frequency of the ASB newsletter: once a week sent to 13000 addresses. Guarantee of exclusivity – only one of the presented advertising formats will appear in the newsletter.
Advertising formats for direct mailing
Format
Direct mail
Commercial advertising sent by the operator´s web
server to 13 000 addresses.
Location
Company information (newsletter) is sent to the customers
via e-mail.
Materials
HTML file
price for the production
of HTML template is by
agreement
Price
10 CZK/1 address,
minimum order is
20 000 CZK
40
Prices are stated excluding VAT. Prices and formats
are approximate.
13
PARTNER
OF A SECTION
The client holds responsibility for the content and
formal aspects of the ordered advertisements as
well as for all damage that could be impeded to
the Publishing House or third parties based on
information cited in the given advertisements
or in relation to them. The client further declares
that when using photographs and other textual
material or images of third parties, they have an
unquestionable consent to their publication.
14E-MAILING / E-NEWSPAPER
Specific advertising formats
Format
13 PARTNER OF A SECTION
Portal sections: Architecture, Building Industry, Civil
Engineering Works, TZB, Business and Market
14 E-MAILING / E-NEWSPAPER
In order to maximise the marketing effect we recommend publishing catalogues, magazines, leaflets and price lists as part of the
advertorial or of the News column. The application of interactive
features (hyperlinks, videos,etc.) is subject to individual pricing.
PUBLICATION OF A COMPANY VIDEO
PRODUCTION OF A VIDEOPRESENTATION
41
Location
Materials
Partner of a section receives:
•logo in the selected section with a link
• logo with its own link in all subsections (e.g. Architecture/Projects, Realization, Building sites and Buildings, Architects,
Timeless Architecture, Interiors, Competitions)
•logo along side every article placed into the selected section with a link
• PR article**
•news*** (possibility of publishing press releases, company newsletter during the year)
Publication of a company magazine,
catalogue, price list and leaflet etc. with the
possibility of eListing (full-text search, active
advertising areas)
PDF file with a resolution of 150 dpi, maximum of 250 MB
Customer´s video presentation published in
the advertorial or in the column News
Maximum length of video: 5 min, format: FLV,
embedded link (youtube, video)
Price
1 month
3 months
6 months
12 months
23 000 CZK
55 000 CZK
96 000 CZK
165 000 CZK
Attention! A limited format – a maximum of 5 partners in one section!
presentation in a PR article
17 500 CZK
presentation in the News section
10 000 CZK
presentation in a PR article
17 500 CZK
presentation in the News section
10 000 CZK
Depending on processing demands, length of the recording and use of a video
(operating procedures, interviews, company product presentations / technology /reference object presentations...)
GENERAL COMMERCIAL TERMS FOR ADVERTISEMENT
General commercial terms for
advertisement
1. The publisher is obliged to send to his client
2 copies of a magazine free of charge within
14 days from date of issue.
2. The publisher will issue an invoice within
3 days of the title being published.
3. The client is obliged to pay the invoice issued
by the publisher within 14 days from the date of
issue. The bank details are given on the invoice.
4. In case of late payment, the publisher has the
right to claim late payment interest of 0.05 %
of the invoiced price for each day of delay
or not to publish the advertisement in the
publication.
5. Bank fees and possible exchange rate
differences connected with the invoice
settlement are covered by the buyer.
6. The client may send the order form by fax, but
they are obliged to send the signed original to
publishing within 5 days.
7. Claims must be submitted in writing within
14 days of the date of issue.
8. The publisher has the right to reject
advertisements if it is in contradiction of ethics
or if it harms their interests.
9. The client takes into account that the additional
fee for the required placement is 10 % of the
price of the advertisement.
10. The client takes into account that the
cancellation fee for cancellation of order is as
follows:
a) 50 % when cancelled before the official
deadline of orders for the given copy of the
magazine (according to the editorial plan),
b) 100 % when cancelled after the official
deadline of orders for the given issue of the
magazine (according to the editorial plan).
11. If an invoice fails to be paid within the due date,
the publisher reserves the right to re-calculate
any provided discounts.
12. In the case that the client does not submit the
due material within the deadline of the given
title, the publisher has the right to use those
materials of the client that had been used in
any previous title.
13. The client has the right to 2 extensive
corrections of the ground materials for
advertisement (e.g. changes to text and
graphics) as laid out. In case when ready-made
advertisement ground materials are supplied
by the client, JAGA Publishing House does not
hold responsibility for the language format of
the given advertisement.
14. The publication of an advertisement for
the purposes of publishing the client’s
advertisement in the titles of JAGA Publishing
House is covered by the publisher. Thus,
the advertisement becomes property of the
publisher. The advertisement can be bought; its
price is calculated as 10 % of the basic price of
the advertisement.
15. The client holds responsibility for the
content and formal aspects of the orders
advertisements as well as for all damage that
could be impeded to the Publishing House
or third parties based on information cites
in the given advertisements or in relation to
them. The client further declares that when
using photographs and other textual material
or images of third parties, they have an
unquestionable consent to their publication.
16. The publisher is not responsible for the quality
of published advertisement if other than
stated files are submitted and if imprint is not
submitted.
Ground materials
• PDF 300dpi, CMYK colours
• Files for PC: TIF, EPS, CDR, PDF, JPG
• Medium: CD, DVD, mail, USB key, FTP server
42
CONTACTS
POSTAL ADDRESS,
INVOICE DETAILS
Jaga Media, s. r. o.
Pražská 1279/18
102 00 Praha 10
ID no.: 270 76 695
VAT ID no.: CZ27076695
CONTACTS
phone: +420 267 219 346
fax: +420 267 219 347
[email protected]
DIRECTOR OF THE PUBLISHING HOUSE,
EXECUTIVE DIRECTOR
Mgr. Vladimír Brutovský
+420 777 284 680
[email protected]
EXECUTIVE DIRECTOR
Ing. Peter Halász
[email protected]
MARKETING DEPARTMENT
[email protected]
Chief of publishing activities
Mgr. Zuzana Koporcová
[email protected]
DEPARTMENT OF PUBLISHING ACTIVITIES
[email protected]
Chief of publishing activities
PhDr. Matej Šišolák
+420 777 284 678
[email protected]
CUSTOMISED PRODUCTS
Mgr. Magdaléna Lukáčová
[email protected]
43
DISTRIBUTION DEPARTMENT
[email protected]
Jan Žák, +420 777 284 682
[email protected]
COMMERCIAL DEPARTMENT
[email protected]
Robert Bouška, +420 774 284 687,
[email protected]
Zbyněk Budka, +420 775 284 685,
[email protected]
Ing. Alžběta Janáčková, +420 777 284 681,
[email protected]
Markéta Šimoníčková, +420 775 284 686,
[email protected]
GROUND MATERIALS FOR ADVERTISEMENTS
[email protected]
Adéla Bartíková, +420 267 219 346,
[email protected]
Print? We have the best prices on the market!
Thanks to the professional background and the high level of expertise of our
team we are able to arrange for you printing, complete graphic and editorial
processing of catalogues, company magazines, informational brochures and
other publications. For every contract, we provide the supervision over the print
and guarantee the highest quality of printed materials at an affordable price.
contact: [email protected]
call: 777 284 680