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online &
magazine
m e d i a r at e s
2015
profile
„#Horst und Edeltraut“
is a melting pot of cultural
trends and a discussion forum
for networked
creative exchange.
What distinguishes
„# Horst und Edeltraut“ is its
wild mix for which readers cherish the magazine – extravagant
fashion series, artist portraits,
interviews, and profiles of
Young Creatives
from around the world.
# 5 VI
SION
audience
„# Horst und Edeltraut“,
developed in the midst of
Berlin, wants to enchant with
exciting topics and strong
images. The metropolis stands
for creativity and progress, be
it in fashion, hard-software, art,
photography,
or lifestyle.
Ambitious, authentic, urban –
Berlin has also been dubbed
Europe‘s Silicon Valley.
Our readers
are creative, international individualists, cherish good design,
are art lovers,
opinion makers, and
multipliers. They are bold and
interested and want
to cross borders.
Liking „#Horst und Edeltraut“
means living this notion, being
open for new things, and critical in qualitative evaluation.
# bold
influen
tal
differe
nt
awards
Mercury Excellence Awards 2014/2011/2010
Communicator Award 2014
WorldMediaFestival 2013/2015 IntermediaGlobe Gold
Astrid Awards 2013/2012/2011/2010
Fox Award 2013
Spotlight Awards 2013/2012
Best of Corporate Publsihing Award
2015/2013/2012/2011
Red Dot Communication Design
2013/2012/2011
Econ Award 2012
Galaxy Awards 2012
Digital Communication Awards 2012
European Design Awards 2012/2011
International Corporate Media Award 2011
RS
O
N
# HO
design
Each issue of
„# Horst und Edeltraut“ follows
a specific motto.
For the fourth edition of
„# Horst und Edeltraut“, for
example,
(un)certainty was chosen.
It has a range of 164 pages and
supplies an
interchangeable cover:
A selection of four different title
pages are available, all of them
designed by young artists.
The love of experimentation
distinguishes
„# Horst und Edeltraut“.
It becomes evident in the
interior, where a concise
typography, design,
illustrations, and photography
make for a distinctive mix.
For that,
„# Horst und Edeltraut“ does not
rely on razzle-dazzle,
but on extraordinary quality.
The look and layout of the magazine are therefore the basis for
the longevity of the
(exceptional) content.
# surp
rising
distinc
tive
provoc
ative
details
format: 230 mm b x 300 m h
print run: 5,000 copies
size: 164 pages
ISSN 2194-8755
frequency: 2 x per year
retail price
Germany: € 9
Great Britain: £ 7
USA: $ 12
availability
In German train stations and
airport bookstores as well as
selected retails such as galleries and independent stores
in Germany, France, and Great
Britain.
W.E. Saarbach GmbH
Hans-Böckler-Straße 19
D-50354 Hürth
tel. +49.2233.7996-21
fax +49.2233.7996-80
Thomas Stockhausen
[email protected]
www.saarbach.de
www.dpv.de
advertising rates
M
2/1-page
1/1-page
L
online
# spe
cials
condit
ions
discou
nts
advertising rates print
advertising rates online
supplements
discounts & combinations
2/1-page: EUR 5,850
1/1-page: EUR 3,850
U2: EUR 4,950
U3: EUR 4,950
U4: EUR 5,850
specials: from EUR 1,000
on request
Rates for a period of three
months.
Prices of supplements and
inserts can be determined on
request. Call us or e-mail us
your wishes.
For more than 2 pages:
10 percent.
For more than 3 pages:
20 percent.
banner M (138 x 220 pixel):
EUR 1,120
Banner L (138 x 400 pixel):
EUR 1,390
Payment without deduction within 14 days of the invoice date.
For a combination of
advertisements for print and
online you will receive another discount of 10 percent on
the package price.
file formats
file delivery
file formats
GIF (static or animated),
JPG,
SWF (encoded),
HTML-banner
file size
max. 40 KB
sound
Sound may only be activated
through users (click).
This must happen via text or
graphic (speaker symbol).
The user must have the possibility to
mute the sound.
placement online
We reserve the right of placement
according to visual aspects.
advertisement consultation
C h r i s t i n e B a u e r , christine@horstundedeltraut.
com
Please send your
digital files to
[email protected]
All advertisements as
print-PDF-files
plus 3 mm trim
printing color
CMYK euroscale resp. greyscale
printing profile
Supply advertisement files
only as printable
PDF-files.
If you provide defective data formats
we will exclude any warranty
for the printing outcome.
supplements
Supplements and loosely bound
inserts must be supplied in a
way that no additional tasks apart
from enclosing are necessary.
important
Before sending print or digital files please contact
J ö r n P l e n z , [email protected]
online
Online,
„# Horst und Edeltraut“ informs daily
on international trends and events in
different categories:
art, fashion, photography,
design, Berlin...
All posts will appear
synchronously on
facebook and twitter.
This leads to discussions,
linkings, comments,
suggestions, and many postings.
Readers of „# Horst und Edeltraut“
are opinion makers and reach
like-minded people around world.
Many users visit
www.horstundedeltraut.com several times per day. Use the chance to
make use of this up -to-date information source on worldwide trends
and enrich this platform with your
presence as an
advertisement partner.
In 2012, „# Horst und Edeltraut“ was
awarded the
Digital Communication Awards 2012
(www.digital-awards.eu) as web
magazine of the year!
# ever
yday:
posts
, video
s, inter vie
ws, st
ories.
pictur
es ...
online details
www.horstundedeltraut.com
„#Horst und Edeltraut“
is visited by people from more than
120 countries!
Most visitors are from
Germany, Great Britain, the Netherlands,
Switzerland, Austria, Italy,
the USA, and Spain.
Visits: 122,000 (as of May 2015)
online sections
art, architecture, Berlin, blog-watch, bookwatch, Biennial, culture, design, fairs, festivals,
fashion, film, Gallery-Weekend, London, music ...
articles: 875 (as of May 2015)
social network
facebook: 3,466 Fans (as of May 2015)
# ever
ywher
e:
berlin
, londo
n,
paris,
rome
...
contact
„#Horst und Edeltraut“
c/o muehlhausmoers
corporate communications gmbh
Invalidenstraße 112
10115 Berlin
www.horstundedeltraut.com
[email protected]
media consultation
Christine Bauer
[email protected]
bank details
Deutsche Bank
Konto-Nr. 530276500
BLZ 370 700 60
IBAN: DE10370700600530276500
Swift: DEUTDEDKXXX
Tax ID: DE 122 781 512
HRB 20724 Amtsgericht Köln