Download Report

MEET HUNTER SMITH
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Birthdate: December 15, 1995 (19 years old)
Hometown: Wantage, New Jersey
Residence: Charlotte, North Carolina
Education: University of North Carolina at Charlotte
Majoring in marketing
Graduate of High Point Regional High School in Sussex, New Jersey
Pirelli World Challenge analyst
Performance Motorsports Network
Racing since: 2009
Racing inspirations: Ryan Hunter Reay, Niki Lauda, & Dan Wheldon
Greatest moments in racing:
2009 Championship
1st win with #30 (2013)
CAREER AT A GLANCE
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2009:
20 races, 10 wins, 18 top 5’s, 18 top 10’s, 14 poles
Briggs Junior Champ Kart Series Champion
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2010:
27 races, 17 wins, 27 top 5’s, 27 top 10’s, 11 poles
2nd place in Briggs Junior Champ Kart Series
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2011:
17 races, 1 top 10, 1 pole
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2012:
18 races, 4 top 5’s, 10 top 10’s, 1 pole
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2013:
14 races, 2 wins, 7 top 5’s, 11 top 10’s, 2 poles
4th place in All-Star Slingshot Series
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2014:
4 races, 1 top 10
RACING 2 CURE AND THE NUMBER 30
 Committed to using motorsports platform to increase awareness for Cancer and
Multiple Sclerosis research
 Hunter changed his number to 30 to represent the 30 million people suffering
with Cancers and Multiple Sclerosis.
 Partnered with Racing 2 Cure
Non-profit based in Belmont, North Carolina
Hunter interacts with Racing 2 Cure at events such as autograph signings and
charitable dinners in order to aid in raising funds for families fighting Cancer.
PIRELLI WORLD CHALLENGE
https://www.youtube.com/watch?v=S2WN4AFWyxg
2015 PIRELLI WORLD CHALLENGE OUTLOOK
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Record 11 GT events/20 races scheduled
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Separate 60 min. TV broadcast scheduled for GT/GTS/TC
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Live 90 min. broadcast scheduled for Detroit GP race
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Event sponsorships and all sponsor inventory will be sold out
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Long-term partnerships with Pirelli, VP Fuel, and official sponsors
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Over 20 OE manufacturer partners to join the series
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Enhanced TV broadcast/internet package with new partner
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Plan is to double viewership over 2014
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GT3 platform will continue to draw attention from fans and media
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GT Cup class will introduce 10-15 new entries to the GT class
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Record media attention will continue to grow=new opportunities
2015 RACE PARTNERSHIP OPPORTUNITIES
https://www.youtube.com/watch?v=byIyTe40QeM
PIRELLI WORLD CHALLENGE FAN PROFILE
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Highly active and loyal consumers
Pirelli World Challenge attracts the upper levels of motorsports enthusiasts
• Average HH income of over $89,000
• 1/3 have HH incomes over $100,000
Over 31% spend over $3,000 per year on automotive supplies, accessories, and
parts
WORLD CHALLENGE COVERAGE
 2014
5.5 Million TV broadcast viewers
1.2 Million attended World Challenge races
 2015
New partnership with CBS Sports
Select races live; all others one-week tape delayed
All races live on Torque.TV and WCTV.com
5 headliner events
6 events with IndyCar
ACTIVATION WITH HUNTER SMITH
 Tangible Marketing: Print media, hero cards, brochures, appearances, public
speaking and fan interaction.
 Viral Marketing: Websites, social media outlets, newsletters, press releases,
photos and videos, and driver/team interviews via radio and TV.
 Branding on: Racecar, transporter, driver uniform, driver website, hero cards, etc.
 Press:
Displayed on timing, scoring and results both online and on TV.
 Mentions in all forms of media
 Appearances
Branding in all press releases
 Driver and team outreach
PUT YOURSELF IN THE FAST LANE WITH HUNTER SMITH
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Hunter Smith
• [email protected]
• (201)-919-2120
• www.huntersmith-racing.com
• Facebook: /HSR30
• Twitter: @HSR30
• Instagram: @HSR30
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Pirelli World Challenge
• www.world-challenge.com
• Facebook: /pirelliworldchallenge
• Twitter: @WCRacing
• Instagram: @pirelliwc
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Performance Motorsports Network
• www.performancemotorsportsnetwork.com
• Facebook: /performancemotorsportsnetwork
• Twitter: @PMNradio
https://www.youtube.com/watch?v=Y2vm9-1riD0