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FOR IMMEDIATE RELEASE
March 16, 2015
Canature™ Rebranded as Hydrotech®
As part of Canature North America’s acquisition of WaterGroup® the company is now in the process of
streamlining the many products, brands and marketing materials supplied in the various channels of
distribution it is active in.
Both The Canature™ and Hydrotech® brands have been used to market similar products in the Independent
Water Dealer Channel in North America. Moving forward, the company will use the Hydrotech® brand (A
Division of Canature WaterGroup™) to market products to independent water dealers. Hydrotech® has a
strong brand and rich history dating back over 25 years.
Customers of both Canature™ and Hydrotech® will benefit from having access to a broader offering of high
quality products featuring new, leading edge technology and innovation. As part of the rebranding strategy,
the company’s exclusive PURA® brand will now be used for only Ultraviolet Disinfection products. The
company’s exclusive Aqua Flo® and new Aqua Flo® Platinum brands will be used on our expanded line of
Reverse Osmosis and POU Filtration drinking water products.
Please visit www.hydrotechwater.com for more information or stop by the Hydrotech booth (#711) at WQA
Aquatech USA 2015 in Las Vegas April 22nd & 23rd.
Hydrotech®
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About Canature WaterGroup™
Canature WaterGroup™ assembles and distributes water treatment products across North America under the Hydrotech®, Petwa®, Novo™,
WaterGroup®, PURA® and Aqua Flo® brands. The company’s commitment to providing customers with quality, leading-edge products, backed by
unparalleled service and support, has earned Canature WaterGroup™ a reputation as a leader in the water treatment industry. Locations Include:
Golden Valley, MN; Carmel, IN; Cambridge, ON; Regina, SK and Calgary, AB.
Media Contact: Jon Sandomirsky, EVP Marketing. (306) 790-4413 or [email protected]
Canadian Head Office: 655 Park Street, Regina, SK S4N 5N1
Toll Free: 1.877.444.3348
US Head Office: 9760 Mayflower Park Dr. Suite 110. Carmel IN 46032
Toll Free Fax:1.877.444.3988
Email: [email protected]