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Agenda
17 May 2015 (Sunday) – Day 1
Time
Program
Venue
09:20-09:50
Registration
Atrium
09:50-10:00
Opening
Keynote Speech I
Evolution of Research in Hospitality and Tourism
10:00-11:00
Prof. Fevzi Okumus
Editor-in-chief, International Journal of Contemporary Hospitality
Management; Prof. of Rosen College of Hospitality Management,
University of Central Florida, USA
11:00-12:00
International
Conference
Hall
Keynote Speech II
Financial Sustainability in Nature-based Tourism: The Forgotten
Criterion
Prof. Paul F. J. Eagles
Department of Recreation and Leisure Studies, University of
Waterloo,Ontario, Canada
12:00-13:30
Lunch
( Hospitality Education Association /Home Economics
Association General Assembly)
NB203
NB204
Paper Presentation
13:30-15:10
15:10-15:30
15:30-17:00
Session 1-A Session 1-B Session 1-C Session 1-D Session 1-E Session 1-F
NB101
NB202
NB203
NB204
NB205
NB206
Poster Presentation (Tea Break)
Atrium
MOST SIG workshop (in Chinese only)
Group
Viewing
Room
18 May 2015 (Monday) – Day 2
Time
Program
Venue
09:10-09:30
Registration
Atrium
Keynote Speech III
Key issues for Tourism and Hospitality research and education in the
09:30-10:30
era of sustainability
Dr. Peter BeomCheol Kim
Senior Lecturer (School of Hospitality and Tourism)
Associate Director (New Zealand Tourism Research Institute)
10:30-10:50
Poster Presentation (Tea Break)
Group Viewing
Room
Atrium
Paper Presentation
10:50-12:10
Session 2-A
NB202
Session 2-B
NB203
Session 2-C
NB204
Session 2-D
NB205
Oral Presentation Session
Session
Venue
Session 1-A
Marketing and branding strategies,
Information technology development,
Sustainable development
NB101
Session 1-B
Human resources management, LOHAS
NB202
Session 1-C
International development trends,
Marketing and branding strategies,
Information technology development
NB203
Session 1-D
Sustainable development, Restaurant and
foodservice industry
NB204
Session 1-E
Human resources management, Education
and training in tourism
NB205
Session 1-F
Travel and transportation industry, Other
topics
NB206
Session 2-A
Marketing and branding strategies, Human
resources management, Education and
training in tourism
NB202
Session 2-B
Human resources management, Education
and training in tourism, International
development trends
NB203
Session 2-C
Travel and transportation industry, LOHAS,
Restaurant and foodservice industry
NB204
Session 2-D
LOHAS, Other topics
NB205
【Session 1-A】5/17 (Sun) 13:30~15:10
Topic：Marketing and branding strategies, Information
technology development, Sustainable development
No
2401
2419
2453
2277
Title
Author
Is Heavy Makeup Best? The Study of the Cosmetics Type
of Restaurant Service and the Restaurant Consumer
Yen-Cheng Chen
Ching-Sung Lee
Behavior
Chih-Sheng Kang
The Effects of Country Image and Wine Image on
Consumers' Wine Preference and Purchase Intention
An Exploratory Study of Work-Related Smartphone Use
on Vacation
Tourist Awareness of the Sustainable Value and
Experience for Sustainable Tourism Development
Eunkyung Kim
Johye Hwang
Chun-Chu Chen
Yueh-Hsiu Lin
Chih-Hsing Liu
Jeou-Shyan Horng
Sheng-Fang Chou
Ying-Chun Chen
Bernard Gan
【Session 1-B】5/17 (Sun) 13:30~15:10
Topic：Human resources management, LOHAS
No
Title
Author
The relationships between proactive personality, leader2364
member exchange, and voice: The differences between
managers and frontline staff in Hotels
2368
Shin-Huei Lin
Mei-Yen Chen
Managing Employer Branding: The Case of International
Tourist Hotels
Hsiao-Ping Chang
You-De Dai
2407
Work Hard or Destroy? The Roles of Hotel Employees'
Core Self-Evaluations and Leader-Member Exchange
Wen-Long Zhuang
Yu-Ming Chiu
Yu-Hsiang Hou
Knowledge, Attitude, Consumption Will, and Behavior
2369
towards Organic Foods for People Living in Northern
Taiwan
Hsien-Yu Hsia
Feng-En Lo
【Session 1-C】5/17 (Sun) 13:30~15:10
Topic：International development trends, Marketing and
branding strategies, Information technology development
No
Title
Author
Exploring the Perceived Useful Behavior Important
2431
Factors of Hospitality Management Students via Certified
E-Learning Courses
2412
The Study of Mainland Chinese Travel Motivation in
Taiwan
Tsong-Zen Liu
Chia-Shin Wu
Pin-Ju Juan
Li-Chin Chen
Pei-Yun Wen
Ye-Jin Han
Tien-I Yeh
Pin-Ju Juan
2413
The Study of Japanese Tourists' Travel Motivation in
Taiwan
Yun-Ting Tai
Kung-Yu Ho
Yu-Han Huang
The Service Attributes of High Quality Hotel: The
2432
Reflection on Electronic Word-of-Mouth (eWOM) in
Hotel Industry
Chi-Ting Chen
Pei-Chun Lai
【Session 1-D】5/17 (Sun) 13:30~15:10
Topic：Sustainable development, Restaurant and
foodservice industry
No
2312
2325
2410
Title
A Study of Consumer Continuance Intention on Chain
Tsong-Zen Liu
Restaurant Mobile Application
Shang-Hua Hsu
To Study Impediment Factors of Promoting Low Carbon
Tourism - from Travel Agencies Perspective
A Study of Restaurant Sustainable Innovation
Development - Qualitative Approach
The Role of Customer Participation on Experiential Value,
2360
Author
Satisfaction and Behavioral Intention: The Case of Hot
Pot Restaurant
Yu-Han Su
Pei-Ling Sung
Teng-Yuan Hsiao
Sheng-Fang Chou
Jeou-Shyan Horng
Chih-Hsing Liu
Yu-Chun Chung
Jingfeng Jiang
Yi-Jie Chen
Kuei-I Lee
Kaui-Hwang Chen
【Session 1-E】5/17 (Sun) 13:30~15:10
Topic：Human resources management, Education and
training in tourism
No
Title
Is All about Buddha? The Story of Vegetarian & Vegan
2323
Restaurant - Leadership Sensemaking: How Shaping and
Acting in Leader's Mind
2341
Examining the Relationship between Positive
Psychological State and Services Quality in Airlines
Author
Shuo-Der Weng
Chiung-Li Li
Ling-Jan Chiou
Wei-Shuo Lo
Fu-Ying,Tsai
Neng-Tang Huang
Fostering Hospitality Students' Creativity through
2400
Adoption of Creative Problem Solving Approach in Tour
Planning Course
2424
Exploring Work-life Balance Practices and Organisational
Outcomes in the Hospitality Industry
Jeou-Shyan Horng
Ting-Chi Yang
Chao-Ying, Lee
Cheng-Shiung Wu
Hui-Hsiung Huang
Hung-Hsuan Lee
Tsui-Chu Yang
Hsiao-Kuang Kao
【Session 1-F】5/17 (Sun) 13:30~15:10
Topic：Travel and transportation industry, Other topics
No
2405
2316
Title
Overseas Youths' Motivation and Destination Image of
Taiwan: A Case Study of AID Summer 2014
The Effects of Social Carrying Capacity on Willing-to-Pay:
A Case of Kinmen
The Relationships among Flashpackers' Travel Experience,
2354
2434
Author
Pei-Chen Wu
Li-Ju Chen
Li-Hui Chang
Cheng-Shih Lin
Rui-Hong Hong
Personal Development and Travel Motivation: The Case of
Wen-Hsin Lee
Chia-Yuan Hsu
Taiwan's Backpackers
Wen-Yu Chen
The Criterion of Airline Select Flight Catering
Ren-Shan Kuo
Yu-Ping Wei
【Session 2-A】5/18 (Mon) 10:50~12:10
Topic：Marketing and branding strategies, Human
resources management, Education and training in tourism
No
Title
A Pilot Study about the Impact of Risk-Expectations on
2421
the Hospitality Employees' Unethical Behavior DecisionMaking
The Effectiveness of Strategy for Facilitating the
2425
Creativity of Hospitality Undergraduate Students in
Taiwan
Author
Yen-Yu Lin
Shu-Ying Lin
Yueh-Hsiu Lin
Da-Chian Hu
Jeou-Shyan Horng
Chang-Yen Tsai
Mainland Chinese Group Package Tourist in Macau:
2438
Effects of Attitude, Subjective Norm, Destination Image,
Perceived Service Quality and Perceived Value on
Sung Hee (Ally) Park
Chi-Ming Hsieh
Destination Loyalty
2402
Exploring the Relationships between Brand Personality
and Brand Equity: A Case of a Destination
Su-Ching Chang
【Session 2-B】5/18 (Mon) 10:50~12:10
Topic：Human resources management, Education and
training in tourism, International development trends
No
2314
2315
Title
Taiwanese Employees' Uniforms on Company Image,
Employees' Self-Perception and Customer Perception
Exploring the Influences of Hotel Employer Branding on
New-entry Employee's Fit and Intention to Stay
Exploring Tourists' Push and Pull Travel Motivations to
2340
Participate Songkran Festival in Thailand as a Tourist
Destination: A Case of Taiwanese Visitors
2411
Enhancing Student Creativity: Torrance Tests of Creative
Thinking and Educational Intervention
Author
Pin-Ju Juan
Chih-Chen Wu
Ching-Wen Wang
Szu-Chi Lee
Tsung-Yuan Hsu
Qiu-Zhu Lai
Chun-Fang Chiang
Ming-yu Lin
Kongkidakarn
Sakulsinlapakorn
Lung-Ming Tsai
Jeou-Shyan Horng
Chang-Yen Tsai
Yu-Chun Chung
【Session 2-C】5/18 (Mon) 10:50~12:10
Topic：Travel and transportation industry, LOHAS,
Restaurant and foodservice industry
No
2371
Title
Who Are Riding Bicycles on the Roads?
Author
Li-Hsin Chen
Yu-Chin Huang
H. Charles Chancellor
S. Scott Ogletree
Gyunghoon Kim
Samuel J. Keith
Austin Langley
2437
Travel Motivation, Destination Image and Tourist
Satisfaction: A study of Two Taipei Cultural and Creative
Parks
Wen-Jung Chang
Yu-Shih Yin
Ren-Yi Huang
Man-Pai Chao
2414
Tourist Recovery Experiences and Satisfaction
Chun-Chu Chen
Bill Xu
2344
Apart from Food Cost, What is the Most Critical Eelement
Chin-Yi Fang
for Restaurant's Menu item Profitability?
Yi Wei Wang
【Session 2-D】5/18 (Mon) 10:50~12:10
Topic：LOHAS, Other topics
No
2386
Title
The Impacts of Service Learning in Early Childhood
Education Curriculum Design to College Students
Perceived Effects of Essential Oil on Emotion and
2351
Behavioral Intention in Hospitality Business: A Case
Study of Lavender and Lemongrass Oils
2350
2436
Author
Factors in Adopting Greener Hotel Management: An
Analytic Hierarchy Process Approach
The Influence of Culture on Hospitality Employee
Emotion Presentation
Teresa Yin-Ping Teng
Vanasanan Virabhakul
Ching-Hsu Huang
Yu-Chuan Huang
Tzung-Cheng Huan
Shih-Shuo Yeh
Mei-Ling Huang
Kay Hei-Lin Chu
Ching-Wen Chang
Poster Presentation Session
Poster
Code
No
Title
Author
Hsiang-Fei Luoh
Pei-Chun Lo
Tzu-Tsen Lin
P-01
Green Cooking Intentions of Culinary Contest Students:
2229
Perspectives of Behavioral Reasoning Theory
P-02
2230
P-03
Effects of School to Work Transition Services and Internship
2231 Satisfaction of Hospitality Department on Students'
Confidence in Career Development
Wen-Hwa Ko
Pei-Chen Tseng
Rou-Zhi Jiang
Current Status on Street Vendors and Food Hygiene of
Tourist Night Markets and Food Courts in Taiwan
Der-Sheng Chen
Li-Hsing Chuang
Li-Yun Lin
P-04
2284
Inventory Warehouse Management Route Kitchen Facilities
- A Food Preservation Safety Issues
Chun-Hsien Lo
Wei-Chih Cheng
P-05
The Mediating Mechanisms Effects of the Relationship
2285 between Ethical Leadership and Job Satisfaction in the Food
and Beverage Industry: Cognitive and Affective Processes
Mei-mei Lin
I-Chen Hu
Chien-Hsien Yen
Shun-Chin Lee
P-06
2289
Factors Affecting the Hotel Service Personnel’s Internal
Service Intention
Wen-Jung Chen
P-07
2299
Social Exchanges and the Hotel Service Personnel's
Citizenship Behavior
Wen-Jung Chen
P-08
The Relationship among Large Heavy Motorcycle Leisure
2324 Activity Participants' Leisure Involvement, Perceived Risk
and Flow Experience
Cheng-Jong Lee
Chun-Chi Tseng
Heng-Yi Tsai
P-09
2331
Sustainability Innovation in Hospitality Industry:
Organizational Attributes and New Technology Applications
Sheng-Fang Chou
Jeou-Shyan Horng
Chih-Hsing Liu
Jingfeng Jiang
P-10
A Study on the Correlations between Leisure Motivation,
2334 Experiential Quality and Experiential Behaviors - The Case
of the Users of Urban Residents' Farms in Keelung Region
Chien-Pei Ko
P-11
2349
A Study of Employment of Disabled Employees in the
Hospitality Industry: A Person-Organization Fit Perspective
Adopting STEM through into Project-Based Learning
Chen-Tsang (Simon) Tsai
Wei-Chun Wang
Yi-hsuan Tsai
P-12
2359 (Health-SPA-Care Project of Cosmetic) in the Taiwan
Technology University
Hui-Shan Chan
Yi-Chun Huang
P-13
2363
A Study of Front Office Manager's Core Competence
Development of Tainan Tourist Hotels
Chia-Chen Wu
Jong-jeng Liang
P-14
The Comparative Analysis of Transnational Tourism and
2366 Hospitality ESCR Literacy- Evidence from Taiwan and
Malaysia Students
P-15
The Relationship of Authenticity, Customers' Perceived
2375 Value and Behavioral Intention in Ethnic Restaurants - The
Case of Thai restaurant
P-16
The Effect of Service Industry Innovation Research to the
2380 Service Innovation of Convention and Exhibition Industry in
Taiwan
P-17
2395
P-18
2396
P-19
2397 The Relationship between Work-base Support and Job Stress
P-20
The Impact among Travel Motivation, Cognitive
2403 Dissonance, and Revisiting Intention – A Case Study on
2404
Han-liang Hsiao
Ching-Shu Su
Yi-Ru Chen
Chih-Sheng Kang
Yasuo Uchida
Physical, Textural, and Sensory Properties of Rice Cookies,
Cakes, and Bread
Pei-Jing Yu
The Relationship between Job Involvement and Workplace
Pei-ming Lee
Deviance Behavior: A Study in Hospitality Service
Erkan Settlement, Penghu County
P-21
Jeou-Shyan Horng
Vikneswaran Nair
The Influence of Sensory Experience of Art Gallery Style
Restaurant to Experience Value and Customer Loyalty
Hui-Chen Chiu
Pei-ming Lee
Po-Kai Yang
Kuan-Ying Chen
Lan-Hsun Wang
Yi-Chen Yeh
Chin-Ying Ku
P-22
2406
Evaluating the Shopping Experience in Taiwan Night
Market
P-23
2408 An Attempt to Customer Delight Culture
P-24
2415
Developing a Course Outline for Hospitality Green
Education: Competence-Based Approach
A Study of Food Safety Knowledge, Attitude and Behavior
P-25
2416 for the Students of Hospitality Management Department in
Taiwan Universities
P-26
A Study on the Quality of Life of Elder People Living alone
2417
and the Meals Delivery Service in Taoyuan County
P-27
2420
P-28
The Group Package Tour Design for the Elderly:
2422
Perspectives from Travel Agencies
Development and Validation of the College Students'
Attitude Scales of Green Literacy
Hui-Chun Huang
Ru-Huey Huang
Chin-I Huang
Pei-Ju Kang
Lin-Ching Tseng
Sheng-Hshiung Tsaur
Chiu Ying Kao
Tsung Chiung Wu
Yao-Fen Wang
Chih-yun Kuo
Shau-Yen Huang
Wei-Ya Ni
Yun-Shu Hsu
Li-Tsu You
Shau-Yen Huang
Wei-Ya Ni
King-Dow Su
Wan-chi Tseng
Yi-hsuan Huang
Sheng-Yu Fan
Revisiting the Relationship between Personality and Job
P-29
P-30
2428 Performance: Managerial Implications of Leisure Activities
Participations
Employees' Perceived Importance and Performance of
2429 Energy-Saving and Carbon-Reduction Practices in the Hotel
Sector
Wei-Tien Hung
Chih-Ching Teng
Pi-Lien Lu