1. art and entertainment
2. shows and events
3. conference

Educational Meeting Support Opportunities
April 30–May 2, 2015 | Boston Convention and Exhibition Center
Join us!
REACH the nation’s largest gathering of Internal Medicine
physicians! Interact with hard-working, high-prescribing
physicians, eager to find new products and services to update
their practices and improve patient care.
ENGAGE attendees through a comprehensive program of
support opportunities during Internal Medicine Meeting
2015 in Boston. These opportunities are designed to
enhance your presence at the meeting and drive attendees
to your booth!
Inside
• ACP Doctor’s Dilemma™
Nearly half of all attendees go to
no other meeting during the year.
• Support a Scientific Session
• Audience Response System
• Herbert S. Waxman Clinical Skills Center
For more information contact: Teresa Lerch, Exhibit Program Manager p: 215-351-2542 | f: 215-351-2528 | e: [email protected]
Katie Buell, Exhibit Program Coordinator p: 215-351-2544 | f: 215-351-2528 | e: [email protected]
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Educational Support
ACP Doctor’s Dilemma™
Get in front of more than 1,000 Internal Medicine Meeting
attendees as they flock to ACP Doctor’s Dilemma™! This
Jeopardy!-style trivia event draws a standing-room-only crowd
during three days of competition.
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Supporter’s corporate name is displayed on prominent
signage throughout the event, extending your visibility to an
estimated 1,000 Internal Medicine Meeting attendees.
Support Fee: $15,000
Support a Scientific Session
ACP accepts industry support for a limited number of
Scientific Program sessions. Sessions cover topics in
internal medicine, hospital medicine, and a variety of
subspecialties and typically have attendance of 500 or
more physicians. A list of sessions and confirmed faculty is
available upon request.
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Supporter’s corporate name is displayed on
prominent signage outside the supported session
room, extending your visibility to hundreds of ACP
attendees.
Session topics:
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Support Fee: $15,000
General Internal Medicine
Hospital Medicine
Endocrinology
Rheumatology
Cardiology
Infectious Disease
Gastroenterology
Geriatric Medicine
Health Information
Technology
Career and Professionalism
Audience Response
System
Support the Audience Response System (ARS) to
be a part of the Scientific Program and get your
company name directly in front of physicians during
the meeting. ARS keypads are in the hands of
physicians at approximately 25 sessions ­­— many with
more than 1,500 attendees.
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Your corporate name is displayed on prominent
signage as attendees enter audience-response
session rooms, and on the front of each keypad.
Support Fee: $15,000
For more information contact: Teresa Lerch, Exhibit Program Manager p: 215-351-2542 | f: 215-351-2528 | e: [email protected]
Katie Buell, Exhibit Program Coordinator p: 215-351-2544 | f: 215-351-2528 | e: [email protected]
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Educational Support
The Herbert S. Waxman Clinical Skills Center
The Herbert S. Waxman Clinical Skills Center is a collection of educational activities focused exclusively
on interactive, hands-on learning and self-study. Under the guidance of expert faculty, attendees can
update their physical examination skills and learn office and hospital-based procedures simulators and
standardized patients. Attendance at the Center regularly exceeds 3,000 during the three days of the
meeting. The Waxman Center offers opportunities for in-kind support as well. Donations or loans of
equipment and supplies are activity-specific and ACP can provide more information on the types of
in-kind support opportunities available upon request. For more information, contact Ted Warren at
215-351-2564, [email protected] or Lisa Levine at 215-351-2588, [email protected].
CONTINUING EDUCATION. Almost all Waxman
Center Sessions earn CME credit and select sessions
provide valuable Maintenance of Certification (MOC)
medical knowledge points for attendees
Waxman Center activity topics include:
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Advanced Airway Techniques
Ankle Brachial Index by Doppler
Arthrocentesis & Bursal Injections
Cardiac Auscultation Self-Guided Tour –
Basic and Advanced
Cardiac Diagnosis with the Harvey® Simulated
Patient
Chronic Leg Wound Management
Dermatology Self-Guided Tour
Foot and Ankle Disorders
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Incision and Drainage of Abscesses
Lumbar Puncture
Common Anorectal Findings
Ophthalmoscopic Skills
Physical Examination Tutorials
99Pelvic Examination
99Male Urogenital Examination
99High Value Physical Exam: The Knee
99High Value Physical Exam: The Shoulder
99High Value Physical Exam: The Dizzy Patient
• PICC Line Placement
• Skin Biopsy & Cryosurgery
• Suturing Skills
• Toenail Removal
• Ultrasound-Guided Central Line Placement
• Ultrasound-Guided Paracentesis
See the following pages for more information.
Recognition
All Educational Supporters are acknowledged with the following:
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Corporate name in the Scientific Program
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Corporate name in the Internal Medicine
Meeting 2015 News
Corporate name on signage in high-traffic
areas throughout the convention center
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Corporate name acknowledged via a link on
the Internal Medicine Meeting 2015 website
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Thank You sign at Supporter’s booth
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Signage acknowledging your corporate
support will be prominently displayed at the
event or location.
For more information contact: Teresa Lerch, Exhibit Program Manager p: 215-351-2542 | f: 215-351-2528 | e: [email protected]
Katie Buell, Exhibit Program Coordinator p: 215-351-2544 | f: 215-351-2528 | e: [email protected]
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The Herbert S. Waxman Clinical Skills Center
REACH DEDICATED LEARNERS.
RECOGNITION
Exposure to over 3,000 attendees during the three
days of the meeting.
• Supporter’s corporate name is displayed on
prominent signage outside the supported
session room.
IN DEMAND EDUCATION.
These workshops are highly sought after educational
experiences. Attendees are dedicated, engaged
learners. Practical skills being demonstrated by faculty
and practiced by attendees with close observation
and feedback. Much different dynamic than a
standard didactic lecture session.
Advanced Airway Techniques:
Rescue and Alternatives
This workshop will focus on management of the patient
who requires airway support. Participants will learn
the advantages and disadvantages of rapid-sequence
intubation and rescue techniques in the event of a failed
intubation and will practice intubation on simulation
mannequins. The learner will gain an understanding of
techniques that will improve success and confidence in
managing his or her patient’s airway.
Exposure to 72 attendees during 6 workshops over three days
Support Fee: $2,500
• Supporter’s corporate name is displayed on
Clinical Skills Center entrance, extending your
visibility to thousands of attendees.
• Refer to previous page for additional
recognition.
Ankle–Brachial Index by Doppler
This workshop will focus on the protocols and techniques for
performing the ankle–brachial index in the office setting. Participants will learn tips on wrapping cuffs, finding the arteries
with the Doppler probe, testing accuracy, and interpreting test
results. Faculty will also discuss how test results may impact
treatment options.
Exposure to 175 attendees during 11 workshops over three days
Support Fee: $4,500
Arthrocentesis and Bursal Injections
Participants will learn the anatomical landmarks used to
identify injection sites as well as the steps for performing diagnostic arthrocentesis and therapeutic bursal and soft tissue
injections by using joint models for practice. Faculty will also
discuss indications, contraindications, therapeutic glucocorticoids, and procedural follow-up.
Cardiac Diagnosis with
the Harvey® Simulated Patient
Using repetitive practice with feedback, this workshop
will teach the most important bedside cardiac findings by
using “Harvey®,” the cardiopulmonary patient simulator.
Participants will be asked to identify which findings require
echocardiography and further evaluation and treatment
Exposure to 180 attendees during 12 workshops over three days
Support Fee: $4,500
Exposure to 404 attendees during 18 workshops over three days
Chronic Leg Wound Management
Support Fee: $7,500
Participants will refine their knowledge of cardiac
auscultation by listening to heart sounds while viewing
corresponding phonocardiograms and clinical images in a
self-directed learning environment. Basic and advanced-level
heart sounds and visuals will be available.
Participants will learn to differentiate among major leg
wound categories and how to prepare wounds for
treatment and know which topical or systemic treatments
to use on chronic leg wounds. The workshop will focus
on when and how to use multilayer compression wraps
(Unna boot), the types of dressings appropriate for a
variety of leg wounds, and provide practical tips for the
management of venous leg ulcers.
Exposure to over 300 attendees over the course of three days
Exposure to 90 attendees during 6 workshops over three days
Cardiac Auscultation Self-Guided Tour —
Basic and Advanced**
WIDE AUDIENCE. General Internists, subspecialists,
IM residents, hospitalists, and medical students are all
represented in the Center’s Audience each year.
HIGHLY RATED. Year after year, the Waxman Center
consistently hosts the highest rated workshops of the
entire scientific meeting.
Support Fee: $7,500
Support Fee: $2,500
For more information contact: Ted Warren p: 215-351-2564 | [email protected]
Lisa Levine p: 215-351-2588 | [email protected]
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The Herbert S. Waxman Clinical Skills Center
Dermatology Self-Guided Tour**
This self-guided activity provides participants with a
chance to interpret various dermatologic images and quiz
themselves using corresponding multiple choice answer
options. The correct answer and a rationale for that answer
is provided.
Ophthalmoscopic Skills
Exposure to over 300 attendees over the course of three days
Learn proper technique of direct ophthalmoscopy and how
to examine the structures of the eye. Working with faculty
in small groups, participants will learn to recognize normal
anatomy and clinical findings of common eye pathologies.
Management of common eye disorders and when referral is
necessary will also be discussed.
Support Fee: $7,500
Exposure to 132 attendees during 11 workshops over three days
Foot and Ankle Disorders
Become familiar with common complaints involving the foot
and ankle. Participants will learn the appropriate use of foot
and ankle orthotics and recognize indications for imaging
studies and subspecialty referral.
Exposure to 80 attendees during 4 workshops over three days
Support Fee: $2,500
Incision and Drainage of Abscesses
Using simulation models, participants will learn how to
incise, drain, irrigate, and pack abscesses under the supervision of expert faculty. Management, including antibiotic
stewardship, and follow-up will also be discussed.
Exposure to 190 attendees during 13 workshops over three days
Support Fee: $4,500
Lumbar Puncture
Participants will watch a demonstration of lumbar puncture
technique and then practice the procedure on simulation
models. Expert faculty will provide feedback and discuss
pre- and postprocedure protocol, as well as sterile
technique and ultrasound guidance.
Exposure to 126 attendees during 8 workshops over three days
Support Fee: $2,500
INCREASING ATTENDANCE. Waxman Center
capacity at the 2014 Internal Medicine Meeting was
at 104%, the second year in a row that attendance
has been over capacity.
Support Fee: $2,500
Physical Examination Tutorials
Under the guidance of professional patient-instructors,
participants will perform examinations, receive feedback, and
learn new techniques in the following areas:
• Pelvic examination
• Male urogenital examination
• High-value exam: the shoulder
• High-value exam: the knee
• High-value exam: the dizzy patient
Exposure to 480 attendees during 49 workshops over three days
Support Fee: $7,500
PICC Line Placement
This workshop will reintroduce peripherally inserted central
catheter (PICC) line training to physicians and allow them
the opportunity to practice placement of PICC lines in a
simulated setting. Faculty will teach the indications, technical
skills, and practice implications regarding placement of
PICC lines and provide hands-on training by using portable
ultrasonography.
Exposure to 120 attendees during 5 workshops over three days
Support Fee: $2,500
Skin Biopsy and Cryosurgery
Learn how to perform a variety of skin biopsy and
cryosurgery techniques. Expert faculty will provide instruction
and feedback as you practice these techniques on pigs’ feet.
Procedural follow-up, interpreting pathology reports, and the
need for referral will also be discussed.
Exposure to 216 attendees during 18 workshops over three days
Support Fee: $4,500
LONG-TERM SUCCESS. Since 1999, the Waxman
Center has filled over 40,000 seats in these unique
hand-on workshops.
Suturing Skills
Learn several different suturing techniques such as the
simple interrupted, continuous, and mattress suture, by
practicing on pigs’ feet. Expert faculty will facilitate and
provide direct observation and feedback. Participants will
learn at least two techniques.
Exposure to 156 attendees during13 workshops over three days
Support Fee: $4,500
Toenail Removal
Learn the indications for toenail removal. Using a realistic model and surgical instruments, practice a digital block, wedge
resection, removal of an ingrown toenail, and wound care. The
workshop will also cover follow-up care and treatment.
Exposure to 84 attendees during 6 workshops over three days
Support Fee: $2,500
Ultrasound-Guided Central Line Placement
Using ultrasonography equipment, standardized patients,
two types of training models, and central line kits,
participants will learn how to find vessels and practice line
placement technique.
Exposure to 100 attendees during 27 workshops over three days
Support Fee: $2,500
Ultrasound-Guided Paracentesis
Using ultrasonography equipment, training models,
and paracentesis kits, participants will learn how to find
landmarks and practice paracentesis technique. They
will also review the indications, contraindications, and
complications of the procedure.
Exposure to 105 attendees during 7 workshops over three days
Support Fee: $2,500
** Self-guided learning activities are a low-cost and dynamic support opportunity. Participants move at their own pace through poster presentations of clinical images and cases, often with an audio component.
For more information contact: Ted Warren p: 215-351-2564 | [email protected]
Lisa Levine p: 215-351-2588 | [email protected]
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