International Journal of Social Science & Interdisciplinary Research__________________________________ ISSN 2277-3630
IJSSIR, Vol. 4 (5), MAY (2015), pp. 121-137
Online available at indianresearchjournals.com
IMPULSE BUYING BEHAVIOR-THE LITERATURE REVIEW
* MR .K. BALAJI MBA, * *DR .M. KISHORE BABU
*RESEARCH SCHOLAR, KL UNIVERSITY.
**PROFESSOR IN KLUBS, KL UNIVERSITY.
ABSTRACT
Research scholars and academic Practitioners have been interested in the field of impulse buying
for the past sixty years (Clover,1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang
et.al, 2011;). The goal of this paper is to provide a detailed account of the impulse buying
behavior by compiling the various research works literature inthe field of Retailing and
Consumer research. This paper gives a broad overview of the impulse buying construct and the
various behavior related aspects . A wide range of journal databases and academic books were
referred to review the works of various researchers. The content analysis of the various research
works led to the classification of literature into different factors influencing impulse buying and
further development of research framework. This research paper will be useful for marketers
,retailers and researchers towards comprehensive understanding
of the consumer’s
impulsiveness.
KEYWORDS: Impulse buying behavior, impulsiveness, online impulse, consumer behavior,
hedonic motivation, retailing.
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Online available at indianresearchjournals.com
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