1. travel

California Travel Impacts
1992-2014p
April 2015
A Joint Marketing Venture of Visit California
and the Governor’s Office of Business Development (GO-Biz)
PREPARED BY
Dean Runyan Associates, Inc.
833 SW 11th Avenue, Suite 920
Portland, Oregon 97205
503.226.2973, Fax: 503.226.2984
for
Visit California
555 Capitol Avenue, Suite 1100
Sacramento, CA 95814
916.444.4429
www.visitcalifornia.com
STATE OF CALIFORNIA
Edmund G. Brown, Jr., Governor
GOVERNOR’S OFFICE OF BUSINESS DEVELOPMENT (GO-BIZ)
Mike Rossi, Senior Advisor for Jobs and Business Development, Office of the Governor
VISIT CALIFORNIA
Caroline Beteta, President & CEO
Lynn Carpenter, Vice President of Marketing
Dan Mishell, Research Director
EXECUTIVE SUMMARY
This report provides detailed statewide, regional and county travel impact estimates for
California from 1991 to 2014. The estimates for 2014 are preliminary. The report also
provides an analysis of travel-generated tax revenue and transient occupancy tax receipts
for jurisdictions through the 2014 fiscal year.
2014 CALIFORNIA TRAVEL INDUSTRY SURPASSES PRE-RECESSION LEVEL
The California travel industry expanded for the fifth consecutive year following the 20072009 recession. Real spending, employment, tax revenue and visitation all exhibited
strong growth.
1

Spending. Total direct travel spending in California was $117.5 billion in 2014
(preliminary). This represents a 3.6 percent increase over 2013 in current dollars
and a 2.7 percent increase in real (inflation-adjusted) dollars.

Employment. Direct travel generated employment was 1,027,000 in 2014, a 4.2
percent increase over 2013. Travel-generated employment has increased by 4.0
percent per year since 2011.

Tax Revenues. Travel-generated local tax revenue was $4.2 billion in 2014. The
6.9 percent annual increase was driven by lodging sales. State tax revenue
increased by 2.1 percent for the year to $5.1 billion. Travel-generated state and
local tax revenue represent 4.4 percent of all California state and local tax revenue,
equivalent to $710 per resident household.

Visitation. Room demand increased by 3.9 percent in 2014.1 Visitor arrivals on
domestic flights (32.3 million in 2014) increased by 3.6 percent. Overseas arrivals
at Los Angeles and San Francisco ports of entry were 5.4 million. This is a 12.9
percent increase for the year. Overseas arrivals have increased by 9.5 percent per
year since 2010.

Secondary Impacts. The re-spending of travel industry income by businesses and
employees produces secondary effects. In 2014, these secondary impacts were
702,000 jobs with earnings of $38.7 billion. Total (direct and secondary)
employment was 1.7 million jobs with earnings of $76.8 billion.

Gross Domestic Product. The GDP of the California travel industry was $57.6
billion in 2014. This represents about two and one-half percent of the total GDP of
the state.
STR, Inc.
DEAN RUNYAN ASSOCIATES
TAX REVENUE IMPACTS OF THE CALIFORNIA TRAVEL INDUSTRY
The California travel industry contributes more tax revenue to state and local governments
than would be expected based on the size of the industry. Whereas the gross domestic
product and employee earnings represent about two and one-half percent of the state
economy, the travel industry generated 4.4 percent of tax revenue in the 2014 fiscal year.
Not only are most travel industry goods and services taxed at the point of sale, but a large
share of these commodities (lodging and motor fuel) are taxed at rates that are greater than
the general sales tax. Furthermore, a large share of these taxes is not borne by California
residents.
Production & Import Taxes as a Percent of Gross Domestic Product2
Information
Construction
Health Care
Manufacturing
Retail trade
Travel
All Industries
0%
5%
10%
15%
20%
25%
Percent of Gross Domestic Product
THE TRAVEL INDUSTRY BENEFITS ALL REGIONS OF CALIFORNIA
Although most travel spending and related economic impacts occur within California’s
primary metropolitan areas, the travel industry is important throughout California. In
general, the counties with less total employment have a bigger share of travel-generated
employment.
County Total Employment
Travel-Generated Employment as a
Percent of Total Employment
18 Smallest
31 to 40
21 to 30
11 to 20
10 Largest
0%
5%
10%
15%
Travel-Generated Employment
2
Note: Most of the taxes paid by the business firms to local, state and federal governments are included except income
taxes. This includes property taxes, licenses and fees and the sales and excise taxes collected from consumers. See page
15 of full report.
DEAN RUNYAN ASSOCIATES
TABLE OF CONTENTS
List of Tables and Figures
Preface
I
State Travel Impacts
Impacts of Travel in California: A Summary
Recent Travel Trends in California
Gross Domestic Product of California Travel Industry
Direct, Secondary and Total Impacts
II U.S. Travel
III State and Local Government Revenue
Industry Gross Domestic Product and Taxes
California Tax Structure
Travel Industry Tax Revenue
Summary
IV Regional Travel Impacts
V County Travel Impacts
VI Transient Occupancy Tax Receipts
Appendices
A
B
C
D
E
F
2014 Travel Impact Estimates
Key Terms and Definitions
Regional Travel Impact Model
Travel Industry Accounts
California Earnings & Employment by Industry Sector
Industry Groups
DEAN RUNYAN ASSOCIATES
ii
iii
1
1
2
4
5
11
15
15
16
17
18
23
39
107
127
129
133
134
135
146
147
PAGE I
LIST OF TABLES AND FIGURES
State Travel Impacts
California Direct Travel Impacts, 1992-2014p (summary)
California Travel Spending in Current and Real Dollars
Domestic Air Passenger Visitor Arrivals at California Airports
Overseas Arrivals at Los Angeles and San Francisco Ports of Entry
Travel Spending and GDP of California Travel Industry, 2014p
Total Employment and Earnings, 2014p
Direct and Secondary Employment, 2014p
Travel Impacts, 1992-20014p (detail)
2
3
3
3
4
5
7-8
9-10
U.S. Travel
Annual Direct Travel Spending in U.S., 2000-2014p
Spending by Foreign and Resident Travelers in U.S.
Foreign Share of U.S. Internal Travel
Overseas Arrivals
Relative Value of Selected Foreign Currencies compared to U.S. Dollar
U.S. Travel Industry Employment
Components of US Travel Industry Employment
12
12
13
13
13
14
14
State and Local Government Revenue
Production and Import Taxes as a Percent of Gross Domestic Product
California State and Local Government Tax Revenues
California Travel Industry State and Local Government Tax Revenues
California State and Local Tax Revenues
Local and State Travel-Generated Tax Revenue per Household by County
Total and Visitor-Generated Taxable Sales by County
Regional Travel Impacts
Summary Tables
Detailed Tables
15
16
17
18
19-20
21-22
24-26
27-38
County Travel Impacts
Summary Tables
Total and Travel-Generated Employment and Earnings
Detailed Tables
40-45
46-47
48-105
Transient Occupancy Tax Receipts
California TOT Receipts, 2000-2014 Fiscal Years
TOT Receipts by County, 2004-2014 Fiscal Years
TOT Receipts by Jurisdiction, 2004-2014 Fiscal Years
PAGE II
107
108-109
110-126
DEAN RUNYAN ASSOCIATES
PREFACE
The purpose of this study is to document the economic significance of the travel industry in
California from 1992 through 2014. These findings show the level of travel spending by
those traveling to and through the state, and the impact this spending has on the economy
in terms of earnings, employment and tax revenue.
This study was prepared for Visit California. Special thanks are due to Dan Mishell,
Research Director, Research, for his support and assistance.
Dean Runyan Associates, Inc.
833 SW 11th Ave., Suite 920
Portland, OR 97205
(503) 226-2973
www.deanrunyan.com
DEAN RUNYAN ASSOCIATES
PAGE III
This page intentionally blank.
I. STATE TRAVEL IMPACTS
The multi-billion dollar travel industry in California is a vital part of the state and local
economies. The industry is represented primarily by retail and service firms, including
lodging establishments, restaurants, retail stores, gasoline service stations, and other types
of businesses that sell their products and services to travelers. The money that visitors
spend on various goods and services while in California produces business receipts at these
firms, which in turn employ California residents and pay their wages and salaries. State
and local government units benefit from travel as well. The state government collects taxes
on the gross receipts of businesses operating in the state, as well as sales and use taxes
levied on the sale of goods and services to travelers. Local governments also collect sales
and use taxes generated from traveler purchases.
IMPACTS OF TRAVEL IN CALIFORNIA: A SUMMARY

Total direct travel spending in California was $117.5 billion in 2014(preliminary).
This represents a 3.6 percent increase over 2013 in current dollars and a 2.7 percent
increase in real (inflation-adjusted) dollars.

Direct travel generated employment was 1,027,000 in 2014, a 4.2 percent increase
over 2013. Travel-generated employment has increased by 4.0 percent per year
since 2011.

Travel-generated local tax revenue was $4.2 billion in 2014. The 6.9 percent
annual increase was driven by lodging sales. State tax revenue increased by 2.1
percent for the year to $5.1 billion.

Visitor arrivals on domestic flights (32.3 million in 2014) increased by 3.6 percent.
Overseas arrivals at Los Angeles and San Francisco ports of entry were 5.4 million.
This is a 12.9 percent increase for the year. Overseas arrivals have increased by 9.5
percent per year since 2010.

The Gross Domestic Product (GDP) of the California travel industry was $57.6
billion in 2014. This represents about two and one-half percent of the total GDP of
the state.

The re-spending of travel industry income by businesses and employees produces
secondary effects. In 2014, these secondary impacts were 702,000 jobs with
earnings of $38.7 billion. Total (direct and secondary) employment was 1.7 million
jobs with earnings of $76.8 billion.
DEAN RUNYAN ASSOCIATES
PAGE 1
RECENT TRAVEL TRENDS IN CALIFORNIA
Spending, employment and tax revenue all increased again for the fourth consecutive year.
Travel-generated employment has increased by 4.0 percent per year since 2011. This is
the most sustained period of employment growth in the travel industry over the past two
decades, although much of this growth reflects recovery from the 2007-09 recession. Local
tax revenue increased by 6.9 percent, largely due increased transient occupancy tax
receipts.
California Direct Travel Impacts, 1992-2014p
Spending Earnings Employment
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014p
($Billion)
($Billion)
(Thousand)
52.6
53.3
54.0
55.6
60.4
65.1
67.3
71.7
80.4
77.3
76.9
80.0
85.1
91.7
96.6
100.0
101.6
93.6
100.4
107.1
110.6
113.4
117.5
16.3
16.4
16.4
17.1
18.2
19.1
20.8
21.9
24.1
25.0
25.6
25.9
27.1
28.0
29.9
31.4
32.0
30.0
30.7
31.9
33.9
35.7
38.1
761
758
766
788
811
824
845
869
895
883
881
884
894
907
928
948
951
901
897
911
945
985
1,027
Local
1.5
1.6
1.6
1.7
1.8
2.0
2.1
2.3
2.5
2.5
2.5
2.6
2.7
2.8
3.1
3.4
3.5
3.2
3.4
3.6
3.8
4.0
4.2
4.2
1.4
6.9
4.8
Tax Receipts ($Billion)
State Federal
2.1
2.6
2.1
2.6
2.2
2.5
2.3
2.6
2.5
2.4
2.7
2.8
2.7
3.0
2.9
3.2
3.3
3.5
3.1
3.9
3.3
4.1
3.4
4.1
3.7
4.4
4.0
4.7
4.3
4.9
4.4
5.2
4.4
5.2
4.4
4.9
4.9
5.0
4.9
4.8
4.8
5.1
5.0
5.6
5.1
5.9
Total
6.2
6.3
6.3
6.6
6.7
7.5
7.9
8.4
9.3
9.5
9.8
10.1
10.8
11.6
12.3
12.9
13.0
12.5
13.3
13.3
13.6
14.6
15.3
Annual Percentage Change
13-14p
92-14p
3.6
3.7
6.7
4.0
2.1
4.2
5.1
3.9
4.6
4.2
Estimates for 2014 are preliminary. Earnings include payroll, other earned income and proprietor income.
Employment includes payroll employees and proprietors. *Annual Change for 1992-2014p is the average
annual percentage change.
Detailed direct travel impacts for 2002 through 2014p are shown on pages 9 and 10.
PAGE 2
DEAN RUNYAN ASSOCIATES
California Travel Spending
in Current & Real Dollars
Inflation-adjusted (real dollar)
travel spending increased by
2.7 percent from 2013 to
2014(preliminary), following a
2.2 percent increase the
preceding year (see top graph,
left).
$130
$120
Real
$110
Billions
$100
Current
$90
$80
$70
$60
00
02
04
06
08
10
12
14p
Domestic Air Passenger Visitor Arrivals
at California Airports
Sources: Real dollar travel spending
was adjusted with a composite of price
indices for the West Urban CPI,
California room rates reported by Smith
Travel, California gasoline prices
reported by the Energy Information
Administration, and airfares to California
airports reported by the U.S.
Department of Transportation Origin
and Destination survey.
33
Visitor air travel on domestic
flights to California
destinations (32.3 million)
increased by 3.6 percent in
2014.
32
31
Millions
30
29
28
27
Sources: Dean Runyan Associates, Inc.
and Bureau of Transportation Statistics
(U.S. Dept. of Transportation).
26
25
24
00
02
04
06
08
10
12
14p
Overseas Arrivals at Los Angeles and
San Francisco Ports of Entry
Note: These estimates are for visitor
arrivals only. They do not include
return travel of California residents or
connecting flights normally reported in
air passenger statistics.
6.0
Overseas arrivals at Los
Angeles and San Francisco
(5.4 million) increased by
12.9 percent in 2014. The
annual rate of increase since
2010 has been 9.5 percent.
5.5
Millions
5.0
4.5
4.0
3.5
Source: Office of Travel and Tourism
Industries, U.S. Department of
Commerce.
3.0
2.5
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14
DEAN RUNYAN ASSOCIATES
PAGE 3
GROSS DOMESTIC PRODUCT OF CALIFORNIA TRAVEL INDUSTRY
Gross Domestic Product (GDP, also referred to as value-added) is a measure of economic
activity that reflects the market value of the labor and capital used to produce goods and
services. The GDP for a particular industry within a state excludes the intermediate inputs
purchased by businesses from other firms in the production process. It includes payments
to individuals in the form of earnings, indirect business taxes to government, and other
payments to individuals and corporations.1 The relationship between travel spending and
the GDP of the California travel industry is shown below. 2 California travel industry GDP
of $57.6 billion represents approximately two and one-half percent of total California GDP.
Travel Spending and Gross Domestic Product
of California Travel Industry, 2014p
($ Billions)
Billions
$140
$120
$59.9 Intermed. Inputs
$100
$19.4 Other Value-Added
$80
$59.9
$38.1 Earnings
$60
$40
$20
$19.4
$19.4
$38.1
$38.1
Spending ($117.5)
GDP ($57.6)
$0
The above estimates represent only the direct impacts of travel spending. A portion of the
inputs purchased by travel businesses in California will be delivered by other California
firms that are not strictly part of the travel industry. Restaurants, for example, will purchase
agricultural products from other California businesses. These inputs are sometimes referred
to as “indirect” effects.
1
Indirect business taxes are primarily excise taxes, often paid by consumers as a sales tax. Income taxes are
not included. Other payments include retained earnings, dividends, interest and rent payments.
2
The “travel industry” is actually a combination of parts of other industries including lodging, food services,
recreation businesses, retail businesses and transportation.
PAGE 4
DEAN RUNYAN ASSOCIATES
DIRECT, SECONDARY AND TOTAL IMPACTS
Travel spending in California brings money into many communities in the form of business
receipts. Portions of these receipts are spent within the state for labor and supplies.
Employees, in turn, spend a portion of their earnings on goods and services in the state.
This re-spending of travel-related revenues creates indirect and induced impacts. To
summarize:

Direct impacts represent the employment and earnings attributable to travel
expenditures made directly by travelers at businesses throughout the state.

Indirect impacts represent the employment and earnings associated with industries
that supply goods and services to the direct businesses (i.e., those that receive
money directly from travelers throughout the state).

Induced impacts represent the employment and earnings that result from purchases
for food, housing, transportation, recreation, and other goods and services made by
travel industry employees, and the employees of the indirectly affected industries.
Total Employment and Earnings Generated by
Travel Spending in California, 2014p
Employment
Earnings
Induced
467
Induced
$24.7
Direct
1,027
Indirect
235
Direct
$38.1
Indirect
$14.0
Note: Indirect and induced impacts estimated by Dean Runyan Associates
with an IMPLAN model (IMPLAN Group, LLC.). Total employment was
1,729,000. The employment multiplier for 2014 is 1.68 (1,729/1027). Total
earnings were $11.1 billion. The earnings multiplier is 2.01 (($76.8/$38.1).
DEAN RUNYAN ASSOCIATES
PAGE 5
The impacts in this section are presented in terms of the employment and earnings of
eleven major industry groups. These industry groups are similar, but not identical to the
business service (or commodity) categories presented elsewhere in this report. (The
specific industries that comprise these major groups are listed in Appendix D.) Direct
travel impacts, such as those discussed in the first part of this section and the regional and
county impacts presented elsewhere in this report are found in the following industry
groups:

Accommodations & Food Services

Arts, Entertainment and Recreation

Trade

Transportation
As is indicated in the following tables and graphs, the total direct employment and earnings
of these four industry groups is identical to the total direct employment and earnings
shown in the first part of this section. The only difference is that these industry groups
represent industry groupings (firms) rather than commodity or business service groupings.
The indirect and induced impacts of travel spending are found in all thirteen industry
groupings shown in the following tables and graphs. To summarize the primary secondary
impacts:

Professional and Business Services (136,000 jobs and $8.6 billion earnings). A
variety of administrative services (e.g., accounting and advertising) are utilized by
travel businesses (indirect effect). Employees of these firms also purchase
professional services (induced effect).

Education and Health Services (100,000 jobs and $5.9 billion earnings). The
secondary effects are primarily induced, such as employees of travel-related
businesses use of medical services

Financial Activities (81,900 jobs and $4.5 billion earnings). Both businesses and
individuals make use of banking and insurance institutions.

Other Services (50,400 jobs and $2.2 billion earnings). Employees of travel-related
businesses purchase services from various providers, such as dry cleaners and repair
shops.
It should be emphasized that the estimates of indirect and induced impacts reported here
apply to the entire state of California and do not necessarily reflect economic patterns for
individual counties, regions or sub-regions within the state. While total economic impacts
can be calculated on a county or regional level, such a detailed analysis is not included in
this study. In general, geographic areas with lower levels of aggregate economic activity
will have smaller secondary impacts within those same geographic boundaries.
PAGE 6
DEAN RUNYAN ASSOCIATES
Direct and Secondary Employment
Generated by Travel Spending in California, 2014p
Accomm. & Food Serv.
Arts, Ent., & Rec.
Trade
Prof. & Bus. Services
Transport
Educ. & Health Services
Financial Activities
Other Services
Manuf. & Utilities
Information
Public Administration
Construction
Nat. Resources
Direct
0
Secondary
200
400
600
Di rect a nd Secondary Employment (000)
800
Direct and Secondary Earnings
Generated by Travel Spending in California, 2014p
Accomm. & Food Serv.
Arts, Ent., & Rec.
Trade
Prof. & Bus. Services
Transport
Educ. & Health Services
Financial Activities
Other Services
Manuf. & Utilities
Information
Public Administration
Construction
Nat. Resources
Direct
0
Secondary
5
10
15
20
Di rect a nd Secondary Ea rnings ($Billion)
25
See notes at end of table on page 20.
The data represented by these graphs are shown in the following tables.
DEAN RUNYAN ASSOCIATES
PAGE 7
Direct and Secondary Travel-Generated Employment in California, 2014p
(thousand jobs)
Industry Group
Accommodation & Food Services
Arts, Entertainment & Recreation
Retail Trade
Professional & Business Services
Transportation
Education & Health Services
Financial Activities
Other Services
Manufacturing & Utilities
Construction
Information
Public Administration
Natural Resources & Mining
All Industries
Direct
581.9
246.6
88.3
26.6
83.3
1,026.7
Secondary
Indirect Induced
21.2
56.4
30.7
15.2
8.6
89.9
79.1
56.8
16.2
14.1
1.8
98.2
30.0
51.8
9.7
40.6
13.5
14.9
5.7
12.4
9.2
7.7
5.3
5.4
3.5
3.9
234.5
467.4
Total
77.6
45.9
98.5
136.0
30.2
100.0
81.9
50.4
28.3
18.1
16.8
10.7
7.4
701.9
Grand
Total
659.5
292.5
186.8
162.6
113.5
100.0
81.9
50.4
28.3
18.1
16.8
10.7
7.4
1,728.6
Direct and Secondary Travel-Generated Earnings in California, 2014p
($Million)
Industry Group
Accommodation & Food Services
Arts, Entertainment & Recreation
Professional & Business Services
Retail Trade
Transportation
Education & Health Services
Financial Activities
Manufacturing & Utilities
Information
Other Services
Construction
Public Administration
Natural Resources & Mining
All Industries
Direct
19,010
9,150
1,680
2,880
5,410
38,130
Secondary
Indirect Induced
570
1,520
1,110
500
5,020
3,550
620
4,220
970
790
60
5,820
1,560
2,900
1,050
1,260
1,340
920
570
1,610
370
830
550
540
180
260
13,970 24,700
Total
2,090
1,610
8,570
4,830
1,760
5,880
4,450
2,300
2,260
2,190
1,200
1,090
440
38,670
Grand
Total
21,100
10,770
10,250
7,710
7,180
5,880
4,450
2,300
2,260
2,190
1,200
1,090
440
76,800
Source: Dean Runyan Associates and Minnesota Implan Group.
Note: These industry groups are not equivalent to the categories used in the direct impact tables used in
this report. See Appendix D. Details may not add to totals due to rounding.
Detailed direct travel impacts for 2002 through 2014p follow.
PAGE 8
DEAN RUNYAN ASSOCIATES
California
Travel Impacts, 1992-2004
1992
1994
1996
1998
Total Direct Travel Spending ($Billion)
Destination Spending
46.0
47.3
53.3
59.5
Other Travel*
6.6
6.7
7.1
7.8
Total Direct Spending
52.6
54.0
60.4
67.3
Visitor Spending by Type of Traveler Accommodation ($Billion)
Hotel, Motel
21.6
22.0
25.6
30.3
Private Home
8.2
8.5
9.1
9.3
Campground
1.2
1.2
1.4
1.5
Vacation Home
2.4
2.5
2.7
2.8
Day Travel
12.6
13.0
14.6
15.6
Destination Spending
46.0
47.3
53.3
59.5
Visitor Spending by Commodity Purchased ($Billion)
Accommodations
7.0
7.3
8.7
10.4
Food Service
10.3
10.7
12.0
14.0
Food Stores
1.4
1.5
1.7
1.9
Local Tran. & Gas
5.3
5.5
6.5
6.5
Arts, Ent. & Rec.
8.5
8.7
9.8
10.8
Retail Sales
10.2
10.5
11.7
12.8
Visitor Air Tran.
3.3
3.1
3.1
3.0
Destination Spending
46.0
47.3
53.3
59.5
Industry Earnings Generated by Travel Spending ($Billion)
Accom. & Food Serv.
6.8
7.0
7.9
9.0
Arts, Ent. & Rec.
3.2
3.3
3.8
4.5
Retail**
1.5
1.5
1.6
1.9
Ground Tran.
0.6
0.6
0.6
0.8
Visitor Air Tran.
1.4
1.3
1.3
1.4
Other Travel*
2.7
2.7
2.9
3.2
Total Direct Earnings
16.3
16.4
18.2
20.8
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
385
394
420
432
Arts, Ent. & Rec.
161
165
179
189
Retail**
78
78
80
83
Ground Tran.
27
27
28
32
Visitor Air Tran.
31
27
28
29
Other Travel*
79
75
76
81
Total Direct Employment
761
766
811
845
Government Revenue Generated by Travel Spending ($Billion)
Local Tax Receipts
1.5
1.6
1.8
2.1
State Tax Receipts
2.1
2.2
2.5
2.7
Federal Tax Receipts
2.6
2.5
2.4
3.0
2000
2002
2004
71.3
9.1
80.4
68.8
8.1
76.9
77.1
8.0
85.1
36.8
10.8
1.8
3.0
18.9
71.3
34.7
10.9
2.0
3.1
18.0
68.8
39.0
12.0
2.3
3.4
20.3
77.1
12.5
16.4
2.2
9.9
12.4
14.6
3.3
71.3
11.5
16.8
2.3
9.1
12.2
13.8
3.0
68.8
12.8
18.9
2.6
11.9
13.3
14.3
3.3
77.1
10.2
5.4
2.2
0.9
1.6
3.8
24.1
11.1
5.8
2.4
1.0
1.7
3.7
25.6
12.4
6.4
2.5
1.0
1.5
3.3
27.1
454
207
85
34
30
85
895
460
205
86
33
26
72
881
478
212
87
30
23
63
894
2.5
3.3
3.5
2.5
3.3
4.1
2.7
3.7
4.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show
organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 9
California
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Billion)
Destination Spending
87.6
92.7
92.5
98.8
Other Travel*
9.0
8.9
7.9
8.3
Total Direct Spending
96.6
101.6
100.4
107.1
Visitor Spending by Type of Traveler Accommodation ($Billion)
Hotel, Motel
44.6
47.0
46.8
50.2
Private Home
13.3
14.2
14.7
15.5
Campground
3.0
3.1
2.6
2.7
Vacation Home
3.8
4.2
4.1
4.2
Day Travel
22.9
24.3
24.4
26.1
Destination Spending
87.6
92.7
92.5
98.8
Visitor Spending by Commodity Purchased ($Billion)
Accommodations
15.3
16.5
15.1
16.4
Food Service
20.8
22.3
24.0
24.7
Food Stores
2.8
3.1
3.0
3.2
Local Tran. & Gas
15.7
17.6
16.4
19.1
Arts, Ent. & Rec.
14.0
14.1
14.3
14.9
Retail Sales
14.9
14.8
15.5
15.8
Visitor Air Tran.
4.1
4.2
4.2
4.5
Destination Spending
87.6
92.7
92.5
98.8
Industry Earnings Generated by Travel Spending ($Billion)
Accom. & Food Serv.
14.0
15.6
15.1
15.8
Arts, Ent. & Rec.
7.1
7.8
7.5
7.8
Retail**
2.6
2.7
2.5
2.6
Ground Tran.
1.1
1.2
1.1
1.2
Visitor Air Tran.
1.6
1.4
1.4
1.5
Other Travel*
3.4
3.3
2.9
3.0
Total Direct Earnings
29.9
32.0
30.7
31.9
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
508
523
499
509
Arts, Ent. & Rec.
219
227
219
221
Retail**
89
87
82
83
Ground Tran.
32
33
31
32
Visitor Air Tran.
22
23
20
21
Other Travel*
59
58
47
46
Total Direct Employment
928
951
897
911
Government Revenue Generated by Travel Spending ($Billion)
Local Tax Receipts
3.1
3.5
3.4
3.6
State Tax Receipts
4.3
4.4
4.9
4.9
Federal Tax Receipts
4.9
5.2
5.0
4.8
2012
2013
2014p
102.0
8.5
110.6
104.1
9.3
113.4
107.6
9.9
117.5
52.8
15.6
2.8
4.2
26.6
102.0
55.0
15.6
2.8
4.2
26.5
104.1
58.2
15.7
2.8
4.2
26.6
107.6
17.8
25.5
3.2
19.4
15.3
16.1
4.7
102.0
19.3
25.8
3.2
19.1
15.5
16.3
5.0
104.1
21.3
26.7
3.4
18.3
16.0
16.7
5.3
107.6
16.8
8.3
2.7
1.3
1.6
3.1
33.9
17.7
8.6
2.8
1.3
1.8
3.5
35.7
19.0
9.2
2.9
1.4
1.9
3.7
38.1
530
229
84
33
21
47
945
554
239
86
34
23
49
985
582
247
88
36
23
51
1,027
3.8
4.8
5.1
4.0
5.0
5.6
4.2
5.1
5.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show
organizers. **Retail includes gasoline.
PAGE 10
DEAN RUNYAN ASSOCIATES
II. U.S. TRAVEL
DEAN RUNYAN ASSOCIATES
PAGE 11
The national level data in this section focuses on visitor spending trends in current and real
dollars, resident and foreign visitor spending in the U.S., and trends in travel-generated
employment.
The following two graphs are derived from the Bureau of Economic Analysis Travel and
Tourism Satellite Accounts.1 Both graphs show direct tourism output for the United States
– spending by resident and foreign visitors.
Annual Direct Travel Spending in U.S., 2000-14p
$1,000
Output (Billions)
$900
Real
$800
$700
Current
$600
$500
$400
00
02
04
06
08
10
12
14p
Spending by Foreign* and Resident
Travelers in U.S.
(Current Dollars; Year 2000=100)
Output (Year 2000 = 100)
180
Foreign
160
140
Resident
120
100
80
60
00
02
04
06
08
10
12
Spending by resident and
foreign visitors was $894
billion in 2014 in current
dollars. This represents a
4.5 percent increase over
2013. When adjusted
for changes in prices
(real dollars), spending
increased by 2.5 percent
– compared to a 3.6
percent increase from
2012 to 2013.
14p
The bottom chart
compares the change in
current dollar spending
by resident and foreign
visitors since 2000. In
2014, the increase in
spending by resident
visitors (5.1 percent)
exceeded the increase in
foreign visitor spending
(1.0 percent). This is the
first time that resident
spending growth was
greater than foreign since
the 2008-09 recesssion.
*Note: Foreign visitor spending does not include
expenditures on health and educational services or
expenditures by short term seasonal workers.
1
See http://www.bea.gov/industry/index.htm#satellite.
PAGE 12
DEAN RUNYAN ASSOCIATES
The top left chart shows that the foreign share of U.S. internal travel declined in 2014
because of the lower rate of growth of foreign visitor spending (shown in preceding chart).2
However, as the graph on the right indicates, overseas arrivals to the U.S. (34.4 million in
2014) continued to increase – 7.4 percent in 2014, following a 7.6 percent increase in
2013. Rather, much of the explanation for the declining foreign share of internal travel in
the U.S. is due to the increasing value of U.S. currency (see bottom left chart). As the value
of foreign currencies fall relative to the U.S. dollar, foreign visitors have less money to
spend on U.S. goods and services.
Foreign Share of U.S.
Internal Travel
Overseas Arrivals (Millions)
40
18%
35
16%
30
Other
Latin America
Europe
Asia
25
14%
20
12%
15
10%
10
5
8%
00
02
04
06
08
10
12
14p
0
00
02
04
06
08
10
12
14
Relative Value of Selected Foreign
Currencies compared to U.S. Dollar
Monthly Averages, 2014
Sources:
Foreign Share of U.S Internal Travel: Bureau
of Economic Analysis Travel & Tourism
Satellite Accounts and International
Transactions.
105
100
China
95
Canada
90
Euro
Overseas Arrivals: Office of Travel and
Tourism Industries, U.S. Department of
Commerce.
Relative Value of Selected Foreign
Currencies: USForex, Inc.
(www.usforex.com)
Japan
85
JAN
2
JUN
DEC
Internal travel does not include spending on international airfares to U.S carriers.
DEAN RUNYAN ASSOCIATES
PAGE 13
The following two graphs show employment trends since 2000. The first graph shows that
travel-generated employment has increased at a steady rate since 2010, although it is still
below the level attained prior to the 2008-09 recession. The second graph shows the
employment trends of different types of businesses within the travel industry. The only
industry that has exhibited substantial growth has been food services.
U.S. Travel Industry Employment
Employment (Millions)
6.0
5.8
5.6
Source: Bureau of
Economic Analysis
Travel & Tourism
Satellite Accounts.
5.4
5.2
5.0
4.8
4.6
4.4
00
02
04
06
08
10
12
14p
Components of U.S. Travel
Industry Employment
7
Employment (Millions)
6
5
4
1.38
1.11
1.07
1.26
1.11
0.98
1.63
1.71
1.83
1
1.39
1.37
1.40
2000
2008
2014p
Transportation
Rec., Entertain., Shopping
3
2
All other industries
Food Services
Accommodations
0
PAGE 14
DEAN RUNYAN ASSOCIATES
III. STATE AND LOCAL GOVERNMENT REVENUE
This section is concerned with the contribution of the California travel industry to state and
local government finance. The first part of the report compares the travel industry to
various other sectors of the state economy. The remainder provides an overview of state
and local finance and the revenue contribution of the travel industry.
INDUSTRY GROSS DOMESTIC PRODUCT AND TAXES
One way to consider the tax contributions of various sectors of the economy is to express
the tax payments of businesses to government as a percentage of Gross Domestic Product.
The bar chart and accompanying table show these tax payments (taxes on production and
imports or TOPI) for major sectors of the California economy, including travel. TOPI
include most of the taxes paid by the business firm to local, state and federal governments
except for income taxes. This includes property taxes, licenses and fees and the sales and
excise taxes collected from consumers. It is because of these later taxes that retail trade
and travel have relatively high proportions of tax payments in relation to their gross
domestic products.
Production & Import Taxes as a Percent of Gross Domestic Product
Selected California Industry Sectors, 2013 Calendar Year
Sources: Bureau of
Economic Analysis and
Dean Runyan Associates.
Information
Construction
Health Care
Manufacturing
*TOPI denotes taxes on
production and imports,
less subsidies.
Retail trade
Travel
All Industries
0%
5%
10%
15%
20%
25%
Percent of Gross Domestic Product
GDP
Information
179.8
Construction
69.9
Health care and social assistance 132.5
Manufacturing
239.0
Retail trade
121.4
Travel
53.9
All Industries
2,202.7
DEAN RUNYAN ASSOCIATES
*TOPI
2.2
1.0
2.6
8.4
26.9
7.0
134.6
Percent
1.2%
1.4%
1.9%
3.5%
22.2%
13.0%
6.1%
PAGE 15
The remainder of this report will focus on the travel industry and the specific tax
contributions made to state and local government in California. In addition to the taxes on
production discussed in the previous section, the tax payments of travel industry
employees derived from the income earned from travel industry businesses will be
included.1 The three primary sources of tax revenue generated by the travel industry are:

Sales tax receipts generated by visitor spending. This includes local and state sales
taxes, lodging taxes, alcoholic beverage taxes, motor vehicle rental taxes and motor
fuel taxes.

Taxes paid by travel industry businesses attributable to travel generated business
receipts (property and income taxes).

Taxes paid by travel industry employees attributable to travel generated earnings
(sales and property taxes).
CALIFORNIA TAX STRUCTURE
The pie chart below, adapted from the Bureau of the Census’ State and Local Government
Finance and other data sources, shows the main categories of tax revenue in California.
More than one-third of tax revenue is derived from the state income tax. Slightly less than
one-third of all state and local tax revenue in the state is derived from sales or gross receipts
taxes. About three-fourths of these sales and gross receipt taxes are collected by the state.
Property taxes, paid primarily by homeowners and businesses to local governments,
constitute one-fourth of all tax revenue.2
California State and Local Government Tax Revenues
2013-14 Fiscal Year (Billions)
Sales &
Gross
Receipts
$64.3
31%
Property
$53.5
25%
Income
$76.6
37%
License &
Other
$14.1
7%
Sources: The 2013-14 fiscal year estimates
of state and local tax revenues in California
were prepared by Dean Runyan Associates
from various sources, including the Bureau
of the Census (State and Local Government
Finance), the California State Board of
Equalization, the California State Controller,
the Bureau of Economic Analysis and a
selection of annual financial reports for
cities and counties. Sales and gross receipts
taxes include the general sales tax and a
variety of selective taxes, such as those on
motor fuel and lodging. State tax receipts
comprise more than 60 percent of all state
and local tax receipts.
1
In effect, this means re-allocating some of the sales and excise payments made by other industries to the
travel industry because the payments are ultimately made by consumers that earned their income in the travel
industry.
2
Businesses pay 56 percent of all property taxes in California according the the Tax Foundation (Fiscal Fact
No. 342, November 21, 2012).
PAGE 16
DEAN RUNYAN ASSOCIATES
TRAVEL INDUSTRY TAX REVENUE
The distribution of taxes generated by the travel industry for the 2013-14 fiscal year is
shown in the following pie chart. The categories are the same as the preceding figure, with
the exception that sales tax receipts are also distinguished between those that are generated
by visitor spending and those that are generated by the spending of travel industry
employees.
California Travel Industry State and Local Government Tax Revenues
2013-14 Fiscal Year
(Million)
Property
$1,040
11%
Other Income
$140 $330
4%
2%
Employee
Sales
$1,130
12%
Visitor Sales
$6,570
71%
Source: Dean Runyan Associates. “Other” travel-generated tax revenue includes the
franchise tax and passenger facility charges for visitors who travel to California
airports.
Whereas slightly less than one-third of all state and local tax revenue in California was
attributable to sales tax collections in the 2013-14 fiscal year, 83 percent of all travel
industry tax revenue was attributable to sales tax receipts from visitors (71 percent) and the
purchases of employees in the travel industry (12 percent).
Travel industry state and local tax revenues are compared to total California state and local
tax revenues in the following table. Because the travel industry generates a relatively high
proportion of sales tax revenues, it is associated with proportionately more tax revenues
than would be expected given the size of the industry, as measured by earnings or gross
domestic product. Whereas the earnings and GDP of the travel industry are in the range of
two and one-half percent of the state totals, travel industry tax revenues represent 4.4
percent of all state and local tax revenues in California. This is consistent with the initial
analysis that compared different industries within the state.
DEAN RUNYAN ASSOCIATES
PAGE 17
California State and Local Tax Revenues
2013-14 Fiscal Year
($Million)
Sales & Gross Receipts
Property
License & Other
Income
Total
Total
$64,280
$53,500
$14,080
$76,630
$208,480
Travel
Generated
$7,700
$1,040
$140
$330
$9,210
Percent
Travel
12.0%
1.9%
1.0%
0.4%
4.4%
Source: Dean Runyan Associates and Bureau of the Census, State and Local
Government Finance.
SUMMARY
This analysis of the tax revenue generated by the California travel industry can be
summarized as follows:

The California travel industry contributes more tax revenue to state and local
governments than would be expected based on the size of the industry. Whereas
the gross domestic product and employee earnings represent about two and onehalf percent of the state economy, the travel industry generated 4.4 percent of tax
revenue in the 2014 fiscal year.

Over eighty percent of all travel-generated tax revenue is attributable to sales and
gross receipts taxes. The travel industry share of the state total is 12 percent. Not
only are most travel industry goods and services taxed, but a large share of these
commodities (lodging and motor fuel) are taxed at rates that are greater than the
general sales tax.

A large share of these tax revenues are borne by visitors who reside in other states
and countries.
The revenue contributions of California’s fifty-eight counties are detailed in the following
two tables.
PAGE 18
DEAN RUNYAN ASSOCIATES
Local and State Travel-Generated Tax Revenue per Household
2013 Calendar Year
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California
Tax Revenue (Millions)
Local
State
Total
$387.9
$450.3
$838.2
$26.6
$46.1
$72.7
$2.6
$4.9
$7.5
$192.4
$334.8
$527.2
$88.4
$148.4
$236.9
$1.8
$5.0
$6.8
$100.6
$219.5
$320.1
$474.1
$600.5
$1,074.5
$621.0
$416.8
$1,037.8
$15.7
$44.2
$60.0
$55.8
$69.0
$124.8
$195.8
$176.8
$372.6
$76.3
$88.6
$165.0
$161.5
$198.0
$359.5
$26.2
$37.9
$64.1
$11.2
$20.8
$32.0
$0.6
$0.7
$1.2
$5.5
$8.8
$14.3
$16.3
$35.4
$51.7
$65.3
$78.7
$144.0
$9.1
$31.3
$40.4
$1.4
$5.3
$6.7
$2.9
$6.7
$9.6
$0.9
$2.1
$3.1
$11.9
$25.0
$36.9
$5.8
$9.2
$15.0
$41.5
$84.0
$125.5
$7.5
$16.7
$24.2
$1.5
$5.1
$6.6
$4,148.2
$5,038.2
$9,186.4
Households
1,024.5
139.1
8.5
714.3
528.5
17.4
625.6
1,124.4
359.4
220.3
104.4
267.7
145.9
629.7
96.5
71.0
1.4
19.0
145.4
189.8
168.5
31.6
23.5
5.9
133.5
21.6
271.5
72.1
24.6
Tax Revenue
per Household
$820
$520
$880
$740
$450
$390
$510
$960
$2,890
$270
$1,200
$1,390
$1,130
$570
$660
$450
$880
$750
$360
$760
$240
$210
$410
$510
$280
$690
$460
$340
$270
12,914.5
$710
(thousands)
Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2013 population and 2010
household size.
DEAN RUNYAN ASSOCIATES
PAGE 19
Local and State Travel-Generated Tax Revenue per Household
2013 Calendar Year
Nevada
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California
Tax Revenue (Millions)
$8.7
$15.0
$23.7
$387.9
$450.3
$838.2
$26.6
$46.1
$72.7
$2.6
$4.9
$7.5
$192.4
$334.8
$527.2
$88.4
$148.4
$236.9
$1.8
$5.0
$6.8
$100.6
$219.5
$320.1
$474.1
$600.5
$1,074.5
$621.0
$416.8
$1,037.8
$15.7
$44.2
$60.0
$55.8
$69.0
$124.8
$195.8
$176.8
$372.6
$76.3
$88.6
$165.0
$161.5
$198.0
$359.5
$26.2
$37.9
$64.1
$11.2
$20.8
$32.0
$0.6
$0.7
$1.2
$5.5
$8.8
$14.3
$16.3
$35.4
$51.7
$65.3
$78.7
$144.0
$9.1
$31.3
$40.4
$1.4
$5.3
$6.7
$2.9
$6.7
$9.6
$0.9
$2.1
$3.1
$11.9
$25.0
$36.9
$5.8
$9.2
$15.0
$41.5
$84.0
$125.5
$7.5
$16.7
$24.2
$1.5
$5.1
$6.6
$4,148.2
$5,038.2
$9,186.4
Households
41.3
1,024.5
139.1
8.5
714.3
528.5
17.4
625.6
1,124.4
359.4
220.3
104.4
267.7
145.9
629.7
96.5
71.0
1.4
19.0
145.4
189.8
168.5
31.6
23.5
5.9
133.5
21.6
271.5
72.1
24.6
Tax Revenue
$570
$820
$520
$880
$740
$450
$390
$510
$960
$2,890
$270
$1,200
$1,390
$1,130
$570
$660
$450
$880
$750
$360
$760
$240
$210
$410
$510
$280
$690
$460
$340
$270
12,914.5
$710
Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2013 population and 2010
household size.
PAGE 20
DEAN RUNYAN ASSOCIATES
Total and Visitor-Generated Taxable Sales
2013 Calendar Year
(amounts in $Millions)
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
Taxable Sales
Total
Visitor
26,625
1,261
29
8
394
45
2,877
124
317
49
372
20
14,472
657
235
44
1,877
235
12,618
538
334
24
1,870
148
3,662
138
317
66
15,199
563
1,460
73
551
63
256
27
140,080
8,245
1,440
101
4,665
258
177
110
1,304
135
2,673
92
92
10
245
138
5,911
1,064
2,935
446
1,160
124
Percent
4.7%
27.1%
11.4%
4.3%
15.3%
5.3%
4.5%
18.6%
12.5%
4.3%
7.3%
7.9%
3.8%
20.7%
3.7%
5.0%
11.5%
10.5%
5.9%
7.0%
5.5%
61.7%
10.4%
3.4%
10.7%
56.6%
18.0%
15.2%
10.6%
Sources: California State Board of Equalization and Dean Runyan
Associates.
DEAN RUNYAN ASSOCIATES
PAGE 21
Total and Visitor-Generated Taxable Sales
2013 Calendar Year
(amounts in $Millions)
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California
Taxable Sales
Total
Visitor
57,591
3,726
7,724
379
202
41
30,065
3,088
20,097
1,225
560
39
31,178
1,843
50,297
5,331
17,094
4,012
9,466
315
5,018
602
14,612
1,381
6,332
778
37,622
1,699
3,271
312
2,804
160
17
6
544
72
6,377
284
8,018
715
7,640
219
1,468
35
805
53
96
15
5,789
168
613
77
12,824
705
3,700
129
503
36
586,477
42,248
Percent
6.5%
4.9%
20.1%
10.3%
6.1%
7.0%
5.9%
10.6%
23.5%
3.3%
12.0%
9.5%
12.3%
4.5%
9.5%
5.7%
32.2%
13.2%
4.5%
8.9%
2.9%
2.4%
6.6%
15.2%
2.9%
12.6%
5.5%
3.5%
7.1%
7.2%
Sources: California State Board of Equalization and Dean Runyan
Associates.
PAGE 22
DEAN RUNYAN ASSOCIATES
IV. REGIONAL TRAVEL IMPACTS
SHASTA CASCADE
NORTH
COAST
GOLD
COUNTRY
HIGH
SIERRA
SAN FRANCISCO
BAY AREA
CENTRAL
VALLEY
CENTRAL
COAST
THE DESERTS
LOS
ANGELES
COUNTY
ORANGE
COUNTY
DEAN RUNYAN ASSOCIATES
INLAND
EMPIRE
SAN
DIEGO
COUNTY
PAGE 23
2014 Region Direct Travel Impacts
Region
North Coast
Shasta Cascade
San Francisco Bay Area
Central Valley
Gold Country
High Sierra
Central Coast
Los Angeles County
Orange County
San Diego County
The Deserts
Inland Empire
California
PAGE 24
Spending ($Million)
Total Destination
2,762
2,651
967
934
29,987
26,056
6,488
5,928
4,288
3,644
2,613
2,548
7,777
7,429
25,034
20,736
10,829
9,645
14,654
13,485
6,323
5,969
5,785
5,387
117,508
104,412
Earnings
Employment
($Million)
(Thousand Jobs)
908
300
10,186
1,783
1,161
755
2,616
9,174
3,405
4,492
1,710
1,641
38,132
33.5
11.7
221.2
73.1
39.2
28.0
76.8
187.2
95.3
131.0
64.9
64.7
1,027
Tax Revenue ($Million)
Local
State
Total
96
129
224
26
48
74
1,330
1,180
2,510
149
366
515
113
191
304
98
105
203
277
377
654
987
1,075
2,062
382
460
842
474
623
1,097
177
307
485
132
284
416
4,239
5,146
9,385
DEAN RUNYAN ASSOCIATES
Region Direct Travel Total Spending, 1992-2014 ($Million)
Region
North Coast
Shasta Cascade
San Francisco Bay Area
Central Valley
Gold Country
High Sierra
Central Coast
Los Angeles County
Orange County
San Diego County
The Deserts
Inland Empire
California*
1992
2013
2014
1,302 1,369 1,507 1,643 1,844 1,876 1,973 2,253 2,392 2,367 2,602 2,708
546
561
597
614
713
767
816
923
957
902
966
954
12,403 13,084 15,172 17,320 20,688 17,385 18,788 21,755 23,162 24,474 27,285 28,651
3,113 3,288 3,485 3,734 4,322 4,423 4,934 5,678 6,049 5,891 6,433 6,426
2,029 2,077 2,246 2,450 3,033 3,127 3,381 3,868 3,956 3,790 4,117 4,194
1,274 1,373 1,405 1,555 1,755 1,900 2,090 2,236 2,269 2,319 2,512 2,555
3,634 3,742 4,218 4,665 5,430 5,396 5,760 6,518 6,709 6,536 7,284 7,494
12,006 11,976 13,160 14,309 17,622 16,883 19,117 21,369 22,471 21,416 23,655 24,165
5,040 5,229 5,838 6,416 7,648 7,523 8,393 9,527 9,695 9,306 10,100 10,402
6,021 5,803 6,827 8,076 9,830 9,451 10,653 12,013 12,768 12,525 13,703 13,996
2,767 2,883 3,126 3,446 3,922 4,195 4,679 5,406 5,741 5,582 6,230 6,215
2,505 2,628 2,809 3,052 3,558 3,989 4,475 5,101 5,397 5,311 5,692 5,675
2,762
967
29,987
6,488
4,288
2,613
7,777
25,034
10,829
14,654
6,323
5,785
52.6
1994
54.0
1996
60.4
1998
1992 through 2012
2000 2002 2004
67.3
80.4
76.9
85.1
2006
96.6
2008
101.6
2010
100.4
2012
110.6
113.4
117.5
Annual Change
13-14 92-14
2.0%
1.4%
4.7%
1.0%
2.3%
2.3%
3.8%
3.6%
4.1%
4.7%
1.7%
2.0%
3.6%
3.5%
2.6%
4.1%
3.4%
3.5%
3.3%
3.5%
3.4%
3.5%
4.1%
3.8%
3.9%
3.7%
*($Billions)
DEAN RUNYAN ASSOCIATES
PAGE 25
Region Direct Travel-Generated Employment, 1992-2014
(thousands)
Region
North Coast
Shasta Cascade
San Francisco Bay Area
Central Valley
Gold Country
High Sierra
Central Coast
Los Angeles County
Orange County
San Diego County
The Deserts
Inland Empire
California
PAGE 26
1992
1994
1996
1998
1992 through 2012
2000 2002 2004
2006
2008
2010
2012
2013
26.8
10.8
158.4
57.1
28.3
23.0
58.2
156.5
71.5
82.5
44.3
43.4
760.9
27.7
11.0
162.3
59.4
29.1
24.4
58.5
152.3
72.8
77.9
45.5
45.1
765.9
28.6
11.0
180.3
58.9
29.9
23.3
62.1
160.0
76.6
88.6
46.6
45.5
811.4
28.7
10.4
194.5
59.8
30.4
23.6
64.7
163.7
80.0
97.2
47.5
44.6
845.0
28.5
11.4
201.6
60.3
34.0
24.2
67.1
179.4
86.5
107.0
47.2
47.9
895.0
30.5
12.9
186.2
66.7
37.5
26.7
70.4
176.5
94.0
113.8
56.2
56.8
928.2
31.7
12.5
195.9
67.9
37.6
25.5
70.3
178.9
94.2
119.1
58.4
59.2
951.2
29.6
11.0
195.6
63.7
34.6
24.5
65.6
161.4
86.0
114.5
54.7
56.1
897.4
30.9
11.4
204.4
67.2
36.8
26.2
71.7
169.7
88.4
120.1
59.2
58.8
944.9
32.8
33.5
11.4
11.7
213.2
221.2
69.9
73.1
38.1
39.2
27.6
28.0
74.0
76.8
178.0
187.2
92.4
95.3
125.2
131.0
61.1
64.9
61.8
64.7
985.5 1,026.7
28.9
12.5
177.0
64.0
36.6
26.8
67.8
170.6
87.3
106.6
51.4
51.3
880.7
29.2
12.2
177.9
64.0
35.6
27.4
67.1
174.9
89.9
110.2
52.3
53.3
894.0
2014
Annual Change
13-14
92-14
2.3%
2.8%
3.8%
4.5%
2.9%
1.5%
3.9%
5.1%
3.2%
4.6%
6.2%
4.7%
4.2%
1.0%
0.3%
1.5%
1.1%
1.5%
0.9%
1.3%
0.8%
1.3%
2.1%
1.7%
1.8%
1.4%
DEAN RUNYAN ASSOCIATES
North Coast
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,145
2,276
2,258
2,391
Other Travel*
108
116
109
118
Total Direct Spending
2,253
2,392
2,367
2,510
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
922
1,003
984
1,062
Private Home
302
319
329
339
Campground
198
194
179
186
Vacation Home
161
171
168
172
Day Travel
561
589
598
633
Destination Spending
2,145
2,276
2,258
2,391
Visitor Spending by Commodity Purchased ($Million)
Accommodations
406
434
407
433
Food Service
549
596
624
647
Food Stores
109
117
114
120
Local Tran. & Gas
292
329
302
350
Arts, Ent. & Rec.
387
396
394
413
Retail Sales
395
396
409
422
Visitor Air Tran.
6
7
7
6
Destination Spending
2,145
2,276
2,258
2,391
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
406
454
435
453
Arts, Ent. & Rec.
173
192
184
192
Retail**
71
73
68
70
Ground Tran.
21
24
23
24
Visitor Air Tran.
2
2
1
1
Other Travel*
18
17
16
15
Total Direct Earnings
691
763
726
754
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
16.7
17.4
15.9
16.2
Arts, Ent. & Rec.
10.1
10.7
10.3
10.1
Retail**
2.5
2.5
2.3
2.3
Ground Tran.
0.6
0.7
0.7
0.7
Visitor Air Tran.
0.0
0.0
0.0
0.0
Other Travel*
0.5
0.5
0.4
0.4
Total Direct Employment
30.5
31.7
29.6
29.8
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
67
75
75
78
State Tax Receipts
106
110
121
122
Total Local & State
173
186
196
200
2012
2013
2014p
2,485
116
2,602
2,592
116
2,708
2,651
111
2,762
1,131
338
193
172
651
2,485
1,216
337
200
171
668
2,592
1,271
336
203
173
667
2,651
467
674
120
357
428
434
6
2,485
514
697
124
356
444
450
7
2,592
559
711
129
338
453
455
6
2,651
483
206
73
27
1
15
805
513
227
76
28
1
16
860
559
225
78
30
1
16
908
16.8
10.6
2.4
0.7
0.0
0.4
30.9
17.5
11.6
2.5
0.8
0.0
0.4
32.8
18.4
11.5
2.5
0.8
0.0
0.4
33.5
84
119
203
90
127
218
96
129
224
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 27
Shasta Cascade
Travel Impacts, 2006-2014p
2006
2008
2010
Total Direct Travel Spending ($Million)
Destination Spending
886.9
917.4
866.6
Other Travel*
36.1
39.6
35.7
Total Direct Spending
923.0
957.1
902.3
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
317.3
330.1
307.4
Private Home
136.6
145.0
147.1
Campground
120.0
113.8
98.8
Vacation Home
123.6
130.8
127.8
Day Travel
189.5
197.6
185.6
Destination Spending
886.9
917.4
866.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
178.7
181.6
170.8
Food Service
222.9
235.5
233.8
Food Stores
55.9
58.5
54.1
Local Tran. & Gas
150.0
166.2
144.5
Arts, Ent. & Rec.
133.3
132.5
124.1
Retail Sales
142.5
139.0
135.4
Visitor Air Tran.
3.8
4.2
3.9
Destination Spending
886.9
917.4
866.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
165.9
177.9
165.5
Arts, Ent. & Rec.
55.3
59.7
53.0
Retail**
31.5
31.4
27.8
Ground Tran.
9.4
10.4
9.5
Visitor Air Tran.
1.1
1.0
0.9
Other Travel*
4.4
3.9
3.7
Total Direct Earnings
267.6
284.3
260.4
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
7,430
7,220
6,540
Arts, Ent. & Rec.
3,690
3,610
2,950
Retail**
1,300
1,200
1,040
Ground Tran.
300
310
280
Visitor Air Tran.
10
20
10
Other Travel*
160
140
130
Total Direct Employment
12,880 12,500 10,950
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
23.3
25.1
23.6
State Tax Receipts
45.2
46.1
47.8
Total Local & State
68.5
71.1
71.3
2011
2012
2013
2014p
902.7
39.0
941.7
928.0
38.0
966.0
918.1
36.1
954.1
933.9
33.4
967.3
318.0
150.8
106.5
130.4
197.0
902.7
335.8
150.2
109.1
130.1
202.7
928.0
334.7
145.1
112.2
127.2
198.9
918.1
344.5
146.1
114.1
129.6
199.6
933.9
175.5
237.4
57.3
167.6
126.8
136.4
1.7
902.7
183.3
245.7
56.8
170.6
130.7
139.3
1.7
928.0
186.7
242.2
56.9
163.7
129.1
137.0
2.5
918.1
194.8
249.1
59.5
155.7
132.8
140.0
1.9
933.9
168.3
54.0
28.1
9.9
0.7
4.0
265.0
177.9
57.5
29.3
10.9
0.9
4.0
280.4
184.5
54.3
29.2
11.0
1.3
3.8
284.1
197.1
55.2
30.3
11.6
1.3
4.1
299.7
6,510
2,900
1,020
290
10
130
10,860
6,880
3,030
1,060
300
10
130
11,410
7,070
2,840
1,040
300
20
120
11,390
7,310
2,870
1,070
310
20
130
11,700
23.8
47.9
71.6
24.7
46.8
71.5
24.9
47.9
72.8
25.5
48.5
74.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 28
DEAN RUNYAN ASSOCIATES
San Francisco Bay Area
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
18,439 20,149 21,719 23,133
Other Travel*
3,316
3,013
2,756
3,100
Total Direct Spending
21,755 23,162 24,474 26,232
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
11,658 12,892 13,952 14,888
Private Home
2,432
2,535
2,740
2,910
Campground
251
304
203
239
Vacation Home
265
285
277
287
Day Travel
3,832
4,133
4,546
4,808
Destination Spending
18,439 20,149 21,719 23,133
Visitor Spending by Commodity Purchased ($Million)
Accommodations
3,661
4,268
4,096
4,613
Food Service
4,576
5,073
5,961
6,108
Food Stores
528
605
638
685
Local Tran. & Gas
2,363
2,685
2,685
3,074
Arts, Ent. & Rec.
2,815
2,947
3,281
3,379
Retail Sales
3,247
3,315
3,797
3,853
Visitor Air Tran.
1,249
1,256
1,262
1,421
Destination Spending
18,439 20,149 21,719 23,133
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
3,092
3,610
3,741
3,930
Arts, Ent. & Rec.
1,368
1,571
1,709
1,750
Retail**
515
539
555
567
Ground Tran.
230
256
260
278
Visitor Air Tran.
760
652
646
700
Other Travel*
1,266
1,074
1,006
1,082
Total Direct Earnings
7,231
7,701
7,917
8,307
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
96.4
103.1
105.3
107.2
Arts, Ent. & Rec.
41.5
44.5
45.0
44.8
Retail**
14.2
14.1
14.6
14.6
Ground Tran.
6.7
7.1
7.0
7.2
Visitor Air Tran.
9.1
9.6
8.7
8.9
Other Travel*
18.3
17.4
15.1
15.3
Total Direct Employment
186.2
195.9
195.6
198.1
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
826
951
986
1,053
State Tax Receipts
887
930
1,117
1,118
Total Local & State
1,713
1,881
2,103
2,170
2012
2013
2014p
24,041
3,244
27,285
24,970
3,681
28,651
26,056
3,931
29,987
15,672
2,969
225
286
4,889
24,041
16,524
3,016
238
286
4,906
24,970
17,524
3,073
241
291
4,927
26,056
5,147
6,263
672
3,101
3,450
3,907
1,500
24,041
5,770
6,361
683
3,082
3,504
3,956
1,613
24,970
6,513
6,516
710
2,984
3,591
4,025
1,719
26,056
4,199
1,853
590
300
757
1,146
8,845
4,522
1,950
602
303
842
1,339
9,558
4,865
2,028
621
324
893
1,454
10,186
111.1
46.2
14.6
7.5
9.3
15.8
204.4
116.7
47.1
14.9
7.8
9.8
17.0
213.2
122.4
48.2
15.2
8.0
10.0
17.4
221.2
1,129
1,085
2,214
1,224
1,156
2,380
1,330
1,180
2,510
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 29
Central Valley
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
5,116
5,450
5,373
5,738
Other Travel*
561
600
518
596
Total Direct Spending
5,678
6,049
5,891
6,334
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,553
1,613
1,528
1,652
Private Home
1,533
1,667
1,708
1,807
Campground
209
211
196
204
Vacation Home
304
332
321
334
Day Travel
1,517
1,627
1,619
1,742
Destination Spending
5,116
5,450
5,373
5,738
Visitor Spending by Commodity Purchased ($Million)
Accommodations
675
714
650
686
Food Service
1,239
1,332
1,401
1,445
Food Stores
250
276
275
292
Local Tran. & Gas
1,209
1,379
1,280
1,496
Arts, Ent. & Rec.
740
750
745
773
Retail Sales
958
952
980
1,000
Visitor Air Tran.
45
47
42
47
Destination Spending
5,116
5,450
5,373
5,738
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
755
837
802
833
Arts, Ent. & Rec.
321
354
335
346
Retail**
177
182
171
174
Ground Tran.
77
86
83
88
Visitor Air Tran.
15
15
17
18
Other Travel*
99
91
79
78
Total Direct Earnings
1,444
1,564
1,487
1,538
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
34.7
35.6
33.5
34.5
Arts, Ent. & Rec.
19.2
19.9
18.9
19.3
Retail**
6.5
6.4
6.1
6.2
Ground Tran.
2.3
2.5
2.3
2.4
Visitor Air Tran.
0.3
0.4
0.4
0.4
Other Travel*
3.6
3.1
2.5
2.3
Total Direct Employment
66.7
67.9
63.7
65.0
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
121
135
129
133
State Tax Receipts
314
329
355
364
Total Local & State
435
464
484
497
2012
2013
2014p
5,836
597
6,433
5,840
586
6,426
5,928
560
6,488
1,732
1,815
201
332
1,757
5,836
1,780
1,788
209
331
1,733
5,840
1,870
1,784
211
338
1,725
5,928
718
1,479
286
1,507
787
1,010
49
5,836
751
1,483
287
1,465
790
1,009
55
5,840
812
1,524
299
1,394
813
1,029
56
5,928
876
365
180
95
19
78
1,614
911
391
182
96
22
81
1,683
972
412
188
102
24
85
1,783
35.7
20.1
6.2
2.5
0.4
2.3
67.2
37.3
21.1
6.3
2.6
0.4
2.3
69.9
39.0
22.2
6.5
2.7
0.4
2.4
73.1
138
353
491
142
366
508
149
366
515
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 30
DEAN RUNYAN ASSOCIATES
Gold Country
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
3,286
3,377
3,237
3,423
Other Travel*
582
578
553
622
Total Direct Spending
3,868
3,956
3,790
4,045
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,415
1,414
1,293
1,369
Private Home
824
871
888
933
Campground
104
103
90
96
Vacation Home
138
148
145
149
Day Travel
805
842
821
876
Destination Spending
3,286
3,377
3,237
3,423
Visitor Spending by Commodity Purchased ($Million)
Accommodations
444
441
372
390
Food Service
796
835
851
875
Food Stores
120
130
125
133
Local Tran. & Gas
605
668
611
703
Arts, Ent. & Rec.
549
543
524
542
Retail Sales
545
529
529
539
Visitor Air Tran.
228
232
225
240
Destination Spending
3,286
3,377
3,237
3,423
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
509
544
500
516
Arts, Ent. & Rec.
232
250
230
237
Retail**
95
95
86
88
Ground Tran.
51
54
49
52
Visitor Air Tran.
14
17
16
17
Other Travel*
66
64
62
68
Total Direct Earnings
967
1,024
943
978
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
21.1
21.4
19.5
19.8
Arts, Ent. & Rec.
9.4
9.5
9.3
10.3
Retail**
3.3
3.2
2.9
2.9
Ground Tran.
1.5
1.5
1.3
1.3
Visitor Air Tran.
0.3
0.4
0.3
0.3
Other Travel*
2.0
1.7
1.4
1.4
Total Direct Employment
37.5
37.6
34.6
36.0
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
98
103
93
95
State Tax Receipts
168
172
183
186
Total Local & State
266
275
277
281
2012
2013
2014p
3,477
640
4,117
3,555
639
4,194
3,644
644
4,288
1,410
935
98
149
885
3,477
1,485
936
96
148
890
3,555
1,568
937
97
150
891
3,644
408
894
131
709
552
544
239
3,477
442
912
132
705
563
553
248
3,555
484
939
137
682
579
564
259
3,644
541
250
91
56
18
75
1,032
572
275
93
57
20
77
1,094
609
294
96
61
21
79
1,161
20.2
10.3
3.0
1.4
0.3
1.5
36.8
21.3
10.5
3.1
1.4
0.3
1.5
38.1
22.3
10.4
3.1
1.5
0.3
1.5
39.2
98
180
278
106
189
295
113
191
304
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 31
High Sierra
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,160
2,188
2,245
2,321
Other Travel*
76
81
75
85
Total Direct Spending
2,236
2,269
2,319
2,406
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,322
1,305
1,402
1,446
Private Home
107
116
116
124
Campground
185
196
164
167
Vacation Home
255
270
264
271
Day Travel
292
301
299
313
Destination Spending
2,160
2,188
2,245
2,321
Visitor Spending by Commodity Purchased ($Million)
Accommodations
594
605
608
620
Food Service
547
557
612
620
Food Stores
91
98
92
96
Local Tran. & Gas
279
308
287
330
Arts, Ent. & Rec.
354
341
350
357
Retail Sales
296
279
296
298
Visitor Air Tran.
0
0
0
0
Destination Spending
2,160
2,188
2,245
2,321
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
391
411
408
414
Arts, Ent. & Rec.
126
131
126
129
Retail**
62
61
57
58
Ground Tran.
19
21
21
22
Visitor Air Tran.
0
0
0
0
Other Travel*
10
10
9
9
Total Direct Earnings
608
633
622
632
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
16.0
15.5
15.1
14.9
Arts, Ent. & Rec.
7.5
7.0
6.5
6.6
Retail**
2.3
2.1
2.0
2.0
Ground Tran.
0.6
0.6
0.6
0.6
Visitor Air Tran.
0.0
0.0
0.0
0.0
Other Travel*
0.3
0.3
0.3
0.3
Total Direct Employment
26.7
25.5
24.5
24.5
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
77
82
85
85
State Tax Receipts
89
89
99
98
Total Local & State
166
171
184
184
2012
2013
2014p
2,427
85
2,512
2,481
74
2,555
2,548
65
2,613
1,544
124
168
270
321
2,427
1,598
122
171
267
322
2,481
1,657
120
174
272
325
2,548
653
656
95
339
374
310
0
2,427
688
668
97
332
380
314
0
2,481
727
689
102
317
392
322
0
2,548
440
139
61
25
0
9
675
468
160
63
25
0
8
724
489
167
65
27
0
7
755
15.9
7.3
2.1
0.7
0.0
0.3
26.2
16.7
7.9
2.1
0.7
0.0
0.2
27.6
16.9
7.9
2.2
0.7
0.0
0.2
28.0
90
97
187
94
103
198
98
105
203
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 32
DEAN RUNYAN ASSOCIATES
Central Coast
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
6,180
6,353
6,221
6,622
Other Travel*
337
355
315
352
Total Direct Spending
6,518
6,709
6,536
6,974
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
3,540
3,646
3,559
3,821
Private Home
697
741
764
793
Campground
333
317
277
295
Vacation Home
179
191
189
195
Day Travel
1,432
1,458
1,431
1,518
Destination Spending
6,180
6,353
6,221
6,622
Visitor Spending by Commodity Purchased ($Million)
Accommodations
1,301
1,344
1,262
1,342
Food Service
1,623
1,703
1,763
1,840
Food Stores
219
230
219
235
Local Tran. & Gas
849
935
857
1,004
Arts, Ent. & Rec.
859
848
828
870
Retail Sales
1,270
1,230
1,240
1,280
Visitor Air Tran.
59
62
52
50
Destination Spending
6,180
6,353
6,221
6,622
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,167
1,262
1,211
1,263
Arts, Ent. & Rec.
531
573
528
555
Retail**
211
208
190
196
Ground Tran.
63
68
64
69
Visitor Air Tran.
18
26
24
22
Other Travel*
81
85
80
82
Total Direct Earnings
2,071
2,222
2,097
2,187
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
42.5
43.3
40.5
41.5
Arts, Ent. & Rec.
16.5
15.9
15.1
15.2
Retail**
7.2
6.8
6.1
6.2
Ground Tran.
1.9
2.0
1.8
1.9
Visitor Air Tran.
0.3
0.4
0.3
0.3
Other Travel*
2.0
2.0
1.7
1.7
Total Direct Employment
70.4
70.3
65.6
66.9
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
215
233
223
231
State Tax Receipts
315
318
347
351
Total Local & State
530
552
570
583
2012
2013
2014p
6,926
358
7,284
7,138
356
7,494
7,429
347
7,777
4,064
798
305
194
1,565
6,926
4,254
793
317
193
1,581
7,138
4,505
796
325
196
1,607
7,429
1,457
1,923
236
1,031
906
1,321
53
6,926
1,574
1,968
242
1,020
928
1,347
60
7,138
1,729
2,045
254
985
965
1,388
63
7,429
1,353
599
208
77
24
84
2,346
1,426
620
214
79
29
87
2,454
1,536
651
224
85
30
90
2,616
43.9
17.3
6.4
2.0
0.3
1.7
71.7
45.4
17.7
6.6
2.1
0.3
1.7
74.0
47.5
18.2
6.8
2.2
0.3
1.8
76.8
246
346
592
260
366
626
277
377
654
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 33
Los Angeles County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
17,413 18,213 17,703 18,934
Other Travel*
3,957
4,258
3,713
3,916
Total Direct Spending
21,369 22,471 21,416 22,851
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
9,191
9,616
9,176
9,875
Private Home
3,002
3,170
3,220
3,407
Campground
165
143
100
100
Vacation Home
156
166
162
167
Day Travel
4,899
5,118
5,046
5,384
Destination Spending
17,413 18,213 17,703 18,934
Visitor Spending by Commodity Purchased ($Million)
Accommodations
2,846
3,082
2,705
2,957
Food Service
3,957
4,181
4,313
4,466
Food Stores
488
528
512
549
Local Tran. & Gas
3,106
3,416
3,203
3,662
Arts, Ent. & Rec.
2,777
2,765
2,695
2,809
Retail Sales
2,878
2,807
2,830
2,901
Visitor Air Tran.
1,360
1,433
1,446
1,591
Destination Spending
17,413 18,213 17,703 18,934
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
2,834
3,136
2,927
3,062
Arts, Ent. & Rec.
1,780
1,929
1,792
1,862
Retail**
472
472
430
442
Ground Tran.
292
310
288
309
Visitor Air Tran.
650
608
608
653
Other Travel*
1,494
1,505
1,313
1,300
Total Direct Earnings
7,522
7,960
7,357
7,627
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
92.9
94.5
88.1
90.1
Arts, Ent. & Rec.
25.1
25.4
23.2
22.7
Retail**
14.9
14.4
13.0
13.3
Ground Tran.
8.3
8.5
7.5
7.7
Visitor Air Tran.
9.3
9.7
8.7
8.8
Other Travel*
26.0
26.4
20.9
20.5
Total Direct Employment
176.5
178.9
161.4
163.1
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
750
820
806
844
State Tax Receipts
938
955
1,011
1,023
Total Local & State
1,688
1,775
1,818
1,867
2012
2013
2014p
19,615
4,040
23,655
19,963
4,202
24,165
20,736
4,299
25,034
10,409
3,449
101
167
5,490
19,615
10,785
3,457
101
166
5,455
19,963
11,455
3,520
102
168
5,491
20,736
3,233
4,618
544
3,730
2,890
2,962
1,638
19,615
3,468
4,647
546
3,686
2,908
2,969
1,739
19,963
3,859
4,797
570
3,590
3,004
3,042
1,874
20,736
3,267
1,985
464
337
694
1,359
8,106
3,467
1,982
468
336
774
1,474
8,501
3,760
2,190
487
365
828
1,545
9,174
94.8
23.2
13.6
8.1
9.1
20.9
169.7
100.0
23.9
13.9
8.4
9.6
22.3
178.0
106.2
25.2
14.1
8.7
9.9
23.0
187.2
889
1,000
1,889
925
1,049
1,974
987
1,075
2,062
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 34
DEAN RUNYAN ASSOCIATES
Orange County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
8,409
8,523
8,287
8,725
Other Travel*
1,118
1,173
1,019
1,058
Total Direct Spending
9,527
9,695
9,306
9,783
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
4,696
4,709
4,483
4,735
Private Home
1,037
1,087
1,126
1,175
Campground
142
135
115
118
Vacation Home
135
146
143
149
Day Travel
2,398
2,445
2,420
2,548
Destination Spending
8,409
8,523
8,287
8,725
Visitor Spending by Commodity Purchased ($Million)
Accommodations
1,563
1,603
1,399
1,499
Food Service
2,005
2,072
2,149
2,202
Food Stores
223
237
231
245
Local Tran. & Gas
1,184
1,291
1,204
1,379
Arts, Ent. & Rec.
1,766
1,718
1,681
1,735
Retail Sales
1,370
1,307
1,322
1,344
Visitor Air Tran.
298
293
301
321
Destination Spending
8,409
8,523
8,287
8,725
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,459
1,559
1,451
1,500
Arts, Ent. & Rec.
890
942
878
904
Retail**
218
213
196
200
Ground Tran.
101
106
99
105
Visitor Air Tran.
21
21
20
22
Other Travel*
260
277
231
219
Total Direct Earnings
2,950
3,118
2,876
2,951
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
50.8
50.2
46.7
47.2
Arts, Ent. & Rec.
27.1
28.3
25.6
26.3
Retail**
6.8
6.5
6.0
5.9
Ground Tran.
2.9
3.0
2.7
2.8
Visitor Air Tran.
0.4
0.4
0.4
0.4
Other Travel*
6.0
5.8
4.7
4.4
Total Direct Employment
94.0
94.2
86.0
86.9
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
309
338
311
322
State Tax Receipts
403
404
437
437
Total Local & State
711
742
748
759
2012
2013
2014p
9,049
1,050
10,100
9,299
1,103
10,402
9,645
1,184
10,829
4,985
1,192
118
149
2,605
9,049
5,213
1,191
124
148
2,622
9,299
5,520
1,198
126
150
2,652
9,645
1,637
2,277
243
1,403
1,786
1,373
330
9,049
1,790
2,316
247
1,391
1,818
1,393
343
9,299
1,978
2,393
258
1,345
1,881
1,430
359
9,645
1,601
964
210
115
24
216
3,129
1,618
1,028
214
116
26
236
3,239
1,671
1,085
223
126
28
273
3,405
48.2
26.5
6.1
2.9
0.4
4.3
88.4
49.8
28.2
6.3
3.0
0.4
4.6
92.4
50.9
29.2
6.5
3.1
0.4
5.2
95.3
341
427
768
360
450
810
382
460
842
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 35
San Diego County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
10,971 11,628 11,496 12,202
Other Travel*
1,041
1,140
1,029
1,123
Total Direct Spending
12,013 12,768 12,525 13,325
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
6,040
6,416
6,279
6,735
Private Home
1,252
1,351
1,401
1,455
Campground
482
479
407
422
Vacation Home
263
284
279
289
Day Travel
2,934
3,098
3,130
3,302
Destination Spending
10,971 11,628 11,496 12,202
Visitor Spending by Commodity Purchased ($Million)
Accommodations
2,000
2,149
1,888
2,040
Food Service
2,738
2,964
3,135
3,259
Food Stores
338
368
354
377
Local Tran. & Gas
1,379
1,555
1,471
1,691
Arts, Ent. & Rec.
2,046
2,085
2,082
2,180
Retail Sales
1,890
1,886
1,945
2,003
Visitor Air Tran.
580
622
622
654
Destination Spending
10,971 11,628 11,496 12,202
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,885
2,101
2,009
2,097
Arts, Ent. & Rec.
948
1,052
1,001
1,044
Retail**
303
308
287
296
Ground Tran.
127
140
135
144
Visitor Air Tran.
40
40
39
41
Other Travel*
176
192
160
168
Total Direct Earnings
3,478
3,833
3,629
3,791
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
66.2
69.3
65.8
67.6
Arts, Ent. & Rec.
28.3
30.0
31.0
31.0
Retail**
10.4
10.5
9.7
9.9
Ground Tran.
3.7
4.0
3.7
3.8
Visitor Air Tran.
0.8
0.9
0.8
0.8
Other Travel*
4.3
4.5
3.6
3.6
Total Direct Employment
113.8
119.1
114.5
116.7
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
377
421
392
409
State Tax Receipts
501
523
580
584
Total Local & State
878
944
972
993
2012
2013
2014p
12,556
1,147
13,703
12,839
1,157
13,996
13,485
1,169
14,654
7,004
1,466
437
288
3,361
12,556
7,251
1,471
446
288
3,384
12,839
7,777
1,499
453
293
3,463
13,485
2,180
3,352
374
1,716
2,232
2,037
664
12,556
2,315
3,412
381
1,705
2,273
2,068
684
12,839
2,564
3,576
403
1,671
2,385
2,151
734
13,485
2,217
1,108
309
157
44
171
4,006
2,343
1,152
316
160
49
174
4,194
2,544
1,214
334
174
52
175
4,492
70.0
31.6
10.1
4.0
0.8
3.5
120.1
73.1
33.2
10.3
4.1
0.8
3.6
125.2
77.1
34.6
10.8
4.4
0.9
3.3
131.0
427
568
995
444
600
1,045
474
623
1,097
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 36
DEAN RUNYAN ASSOCIATES
The Deserts
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
5,100
5,400
5,255
5,679
Other Travel*
306
341
328
370
Total Direct Spending
5,406
5,741
5,582
6,049
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,971
1,999
1,878
2,094
Private Home
384
420
440
467
Campground
322
357
324
346
Vacation Home
882
972
957
995
Day Travel
1,540
1,652
1,656
1,777
Destination Spending
5,100
5,400
5,255
5,679
Visitor Spending by Commodity Purchased ($Million)
Accommodations
965
999
888
962
Food Service
1,319
1,429
1,480
1,564
Food Stores
200
226
218
235
Local Tran. & Gas
749
861
791
939
Arts, Ent. & Rec.
802
818
800
851
Retail Sales
983
985
999
1,043
Visitor Air Tran.
82
81
80
84
Destination Spending
5,100
5,400
5,255
5,679
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
742
816
767
818
Arts, Ent. & Rec.
311
346
322
341
Retail**
161
166
152
159
Ground Tran.
51
56
52
57
Visitor Air Tran.
17
17
17
18
Other Travel*
62
67
73
74
Total Direct Earnings
1,343
1,467
1,384
1,468
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
32.9
34.0
31.7
33.2
Arts, Ent. & Rec.
13.7
14.6
14.1
14.3
Retail**
5.8
6.0
5.5
5.6
Ground Tran.
1.5
1.6
1.4
1.5
Visitor Air Tran.
0.3
0.4
0.3
0.3
Other Travel*
1.9
1.9
1.7
1.5
Total Direct Employment
56.2
58.4
54.7
56.5
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
145
158
149
158
State Tax Receipts
254
267
291
300
Total Local & State
399
425
440
457
2012
2013
2014p
5,863
367
6,230
5,848
367
6,215
5,969
353
6,323
2,236
468
354
994
1,810
5,863
2,282
460
333
993
1,781
5,848
2,378
461
336
1,010
1,785
5,969
1,014
1,623
234
960
880
1,068
85
5,863
1,042
1,621
229
928
879
1,062
86
5,848
1,117
1,657
238
885
900
1,079
93
5,969
871
365
167
63
20
71
1,557
882
383
167
63
22
77
1,594
958
411
172
67
23
79
1,710
34.9
15.1
5.8
1.6
0.3
1.5
59.2
36.0
15.8
5.8
1.7
0.3
1.5
61.1
38.3
17.0
5.9
1.7
0.3
1.6
64.9
166
293
459
169
303
472
177
307
485
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 37
Inland Empire
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
4,682
4,961
4,921
5,174
Other Travel*
419
437
390
428
Total Direct Spending
5,101
5,397
5,311
5,602
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,298
1,341
1,295
1,379
Private Home
1,103
1,175
1,235
1,270
Campground
170
182
157
172
Vacation Home
885
953
938
973
Day Travel
1,226
1,310
1,296
1,380
Destination Spending
4,682
4,961
4,921
5,174
Visitor Spending by Commodity Purchased ($Million)
Accommodations
677
708
643
678
Food Service
1,257
1,367
1,443
1,484
Food Stores
184
207
203
217
Local Tran. & Gas
678
773
716
830
Arts, Ent. & Rec.
780
800
797
826
Retail Sales
957
960
988
1,007
Visitor Air Tran.
149
146
130
131
Destination Spending
4,682
4,961
4,921
5,174
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
639
711
685
711
Arts, Ent. & Rec.
340
379
360
371
Retail**
154
158
148
151
Ground Tran.
49
55
52
56
Visitor Air Tran.
26
32
33
35
Other Travel*
72
81
82
85
Total Direct Earnings
1,280
1,417
1,360
1,409
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
30.5
31.8
30.1
30.8
Arts, Ent. & Rec.
16.7
17.5
17.0
17.0
Retail**
5.5
5.7
5.2
5.2
Ground Tran.
1.5
1.6
1.4
1.5
Visitor Air Tran.
0.6
0.6
0.5
0.6
Other Travel*
2.0
2.0
1.8
1.8
Total Direct Employment
56.8
59.2
56.1
56.8
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
109
121
116
119
State Tax Receipts
238
251
277
279
Total Local & State
347
372
393
398
2012
2013
2014p
5,270
423
5,692
5,265
410
5,675
5,387
399
5,785
1,446
1,276
174
972
1,401
5,270
1,471
1,259
182
967
1,387
5,265
1,557
1,273
181
982
1,393
5,387
704
1,520
214
842
842
1,020
128
5,270
724
1,521
215
823
843
1,017
122
5,265
782
1,562
223
792
866
1,037
125
5,387
749
392
157
60
38
87
1,484
776
406
158
61
43
94
1,538
850
420
164
65
45
98
1,641
31.9
17.6
5.4
1.5
0.6
1.8
58.8
33.4
18.9
5.4
1.6
0.6
1.9
61.8
35.5
19.5
5.6
1.7
0.6
1.9
64.7
124
270
394
126
280
406
132
284
416
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 38
DEAN RUNYAN ASSOCIATES
V. COUNTY TRAVEL IMPACTS
Del
Del
Norte
Norte
Siskiyou
Trinity
Modoc
Lassen
Shasta
Humboldt
Humboldt
Tehama
Butte
Colusa
Sut
Yolo
a
Placer
El Dorado
SSaa
ccrr
aamm
ee
nntt
oo
Sonoma
Sonoma
ter
Lake
Sierra
d
va
Ne
AAl l
ppi i
nnee
Glenn
YY
uubb
aa
Mendocino
Mendocino
Plumas
rr
ddoo
maa rraass
AAm
ee
v
v
lala
Marin
Marin
San
San
CCaa Tuolumne
Joaquin
Joaquin
Contra
Contra Costa
Costa
s
Alameda
Alameda
Mariposa
Mariposa
au
isl
an
San Francisco
t
S
Santa
Santa
Merced
Clara
Clara
San Mateo
Madera
Santa Cruz
Fresno
San
San
Benito
Benito
Napa
Napa
Solano
Solano
Mono
Inyo
Tulare
Monterey
Kings
San Luis
Obispo
Kern
Santa
Barbara
San Bernardino
Ventura
Los
Angeles
Orange
Orange
Riverside
San Diego
DEAN RUNYAN ASSOCIATES
Imperial
PAGE 39
2014 County Direct Travel Impacts
County
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
PAGE 40
Spending ($Million)
Total Destination
3,652
2,867
29
29
123
117
301
261
168
160
45
41
1,493
1,268
114
109
647
604
1,369
1,113
55
50
378
348
346
316
239
236
1,376
1,204
155
129
156
143
63
58
25,034
19,899
264
239
835
640
441
438
355
340
222
178
24
22
535
532
2,573
2,476
1,155
1,111
304
285
Earnings
Employment
($Million)
(Jobs)
1,274
5
46
79
60
10
509
39
240
353
19
116
96
54
366
41
41
21
9,174
83
334
104
157
57
9
133
1,039
454
111
27,990
270
1,850
3,600
2,070
620
15,220
1,320
8,590
13,830
880
4,900
4,570
2,390
14,920
1,810
1,790
970
187,160
3,270
7,310
4,530
6,160
2,670
330
4,570
23,850
13,230
3,540
Tax Revenue ($Million)
Local
State
Total
136
160
296
1
1
2
3
6
9
7
17
24
4
7
11
1
2
3
40
85
126
4
6
9
22
30
52
36
72
108
2
3
5
11
18
30
9
18
27
9
8
17
29
76
105
3
9
12
3
8
11
2
3
5
987 1,075 2,062
8
14
22
33
34
67
18
14
32
14
18
32
4
14
18
1
1
2
25
17
41
100
125
225
54
49
104
9
15
24
DEAN RUNYAN ASSOCIATES
2014 County Direct Travel Impacts
County
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California
Spending ($Million)
Total Destination
10,829
9,385
980
914
106
103
7,076
6,543
3,409
2,672
90
80
4,467
3,911
14,654
13,217
13,829
11,831
710
585
1,517
1,441
3,160
2,905
1,994
1,859
5,014
4,073
813
761
411
378
20
20
185
177
637
564
1,760
1,645
495
404
80
64
128
118
51
48
445
366
206
196
1,603
1,403
307
270
82
70
117,508
DEAN RUNYAN ASSOCIATES
101,212
Earnings
Employment
($Million)
(Jobs)
3,405
297
33
1,948
859
24
1,254
4,492
3,774
185
470
2,266
631
1,329
239
116
4
69
216
556
128
21
36
16
121
62
452
83
21
95,320
10,650
1,150
72,610
28,390
820
50,140
131,010
72,120
7,240
17,160
41,230
18,850
34,160
8,980
4,460
210
2,420
9,170
19,350
5,400
1,170
1,620
760
4,770
2,350
16,150
3,730
1,080
38,132
1,026,660
Tax Revenue ($Million)
Local
State
Total
382
460
842
27
47
74
3
5
8
190
340
530
89
150
239
2
5
7
104
223
327
474
623 1,097
647
429 1,076
15
44
59
54
71
125
216
180
396
79
91
170
174
202
377
27
39
65
11
21
32
1
1
1
6
9
15
16
36
52
64
79
143
9
31
41
1
5
7
3
7
10
1
2
3
13
25
38
6
9
15
42
85
127
8
17
24
1
5
7
4,239
5,146
9,385
PAGE 41
County Direct Travel Total Spending, 1992-2014 ($Million)
County
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
PAGE 42
1992
1994
1996
1998
1992 through 2012
2000
2002
2004
2006
2008
2010
2012
2013
2014
1,848
1,858
2,077
2,310
3,083
3,366
3,326
3,073
3,454
3,526
3,652
3.6%
3.1%
17
18
20
22
24
27
29
29
28
26
28
28
29
2.7%
2.3%
56
61
66
69
83
100
107
120
119
115
125
120
123
2.4%
3.6%
146
165
180
184
212
217
231
278
295
279
304
305
301
-1.3%
3.3%
80
88
94
101
116
124
136
159
164
157
165
164
168
2.7%
3.4%
29
30
32
33
37
38
40
43
45
42
45
44
45
1.8%
2.0%
762
812
912
1,052
1,225
1,168
1,244
1,383
1,484
1,351
1,461
1,479
1,493
0.9%
3.1%
57
62
65
69
77
80
88
106
108
106
110
111
114
2.5%
3.2%
452
479
483
514
573
594
637
685
667
580
631
642
647
0.9%
1.6%
651
674
712
741
859
856
1,000
1,185
1,267
1,217
1,325
1,357
1,369
0.9%
3.4%
31
34
36
37
42
42
47
52
51
54
54
54
55
2.3%
2.6%
203
213
223
231
260
271
290
337
359
349
367
371
378
2.0%
2.9%
157
167
179
193
226
232
249
305
336
309
351
348
346
-0.5%
3.6%
111
118
127
136
149
157
174
192
208
202
224
230
239
4.0%
3.6%
648
688
717
775
826
855
984
1,187
1,276
1,255
1,386
1,352
1,376
1.7%
3.5%
76
81
88
95
113
117
132
142
159
146
158
154
155
0.4%
3.3%
91
98
104
108
128
140
150
171
176
153
156
153
156
1.6%
2.4%
2,698
2,876
Annual Change
13-14 92-14
40
42
46
48
54
59
61
68
68
59
62
62
63
1.2%
2.0%
12,006
11,976
13,160
14,309
17,622
16,883
19,117
21,369
22,471
21,416
23,655
24,165
25,034
3.6%
3.4%
103
115
130
137
156
159
181
204
222
228
260
261
264
1.3%
4.4%
321
350
402
476
582
565
643
730
838
705
771
797
835
4.7%
4.4%
203
233
209
238
254
285
309
311
335
384
409
418
441
5.5%
3.6%
218
228
242
263
299
310
310
342
359
323
349
346
355
2.5%
2.2%
119
126
123
133
157
160
174
199
213
203
227
223
222
-0.2%
2.9%
15
16
17
16
18
20
21
33
25
23
24
24
24
1.8%
2.2%
217
220
225
262
317
359
432
439
418
499
520
533
535
0.3%
4.2%
1,254
1,303
1,534
1,707
1,962
1,910
1,967
2,156
2,236
2,114
2,364
2,465
2,573
4.4%
3.3%
414
463
544
622
669
719
775
934
1,075
1,081
1,112
1,142
1,155
1.2%
4.8%
152
162
174
186
218
245
260
288
303
285
303
299
304
1.8%
3.2%
DEAN RUNYAN ASSOCIATES
County Direct Travel Total Spending, 1992-2014 ($Million)
County
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California*
1992
1994
1996
1998
1992 through 2012
2000
2002
2004
2006
2008
2010
2012
2013
2014
Annual Change
13-14 92-14
5,040
5,229
5,838
6,416
7,648
7,523
8,393
9,527
9,695
9,306
10,100
10,402
10,829
4.1%
3.5%
368
419
463
542
592
668
717
807
808
853
933
958
980
2.2%
4.6%
65
66
70
68
82
91
92
105
109
100
107
104
106
2.2%
2.3%
3,076
3,210
3,495
3,863
4,361
4,670
5,210
5,983
6,347
6,258
6,965
6,952
7,076
1.8%
3.9%
1,614
1,623
1,758
1,914
2,428
2,457
2,661
3,062
3,142
2,993
3,258
3,333
3,409
2.3%
3.5%
42
45
54
60
71
74
79
82
86
82
88
89
90
1.1%
3.5%
1,935
2,024
2,146
2,317
2,760
3,144
3,537
4,033
4,254
4,130
4,388
4,375
4,467
2.1%
3.9%
6,021
5,803
6,827
8,076
9,830
9,451
10,653
12,013
12,768
12,525
13,703
13,996
14,654
4.7%
4.1%
4,784
5,000
5,611
6,280
7,296
5,909
6,841
7,875
8,682
10,817
12,152
13,076
13,829
5.8%
4.9%
331
345
357
394
496
501
536
610
656
642
714
707
710
0.4%
3.5%
673
671
733
808
948
986
1,068
1,252
1,272
1,258
1,422
1,467
1,517
3.5%
3.8%
1,514
1,669
2,099
2,473
2,711
2,154
2,152
2,481
2,663
2,685
2,941
3,031
3,160
4.3%
3.4%
878
929
1,020
1,129
1,295
1,307
1,446
1,657
1,682
1,686
1,858
1,916
1,994
4.1%
3.8%
2,348
2,500
3,038
3,579
4,482
3,573
3,601
4,249
4,332
4,020
4,592
4,780
5,014
4.9%
3.5%
388
409
466
508
611
578
632
714
736
711
769
788
813
3.2%
3.4%
234
237
250
257
301
311
340
381
398
382
410
406
411
1.1%
2.6%
10
11
12
13
15
16
17
18
19
18
20
20
20
2.4%
3.4%
100
103
112
118
135
155
160
174
188
175
185
182
185
1.8%
2.8%
361
375
402
432
519
486
526
558
592
586
620
622
637
2.5%
2.6%
732
768
872
971
1,080
1,075
1,135
1,296
1,389
1,435
1,621
1,726
1,760
1.9%
4.1%
244
266
287
306
374
408
429
492
487
464
500
498
495
-0.5%
3.3%
43
45
48
47
56
56
63
72
81
73
82
80
80
0.1%
2.8%
61
64
69
72
82
86
94
106
114
111
128
127
128
0.7%
3.4%
31
33
34
36
41
45
48
56
56
52
50
50
51
1.9%
2.3%
187
197
207
224
253
271
307
366
403
389
436
437
445
1.8%
4.0%
107
113
119
129
143
147
151
166
185
180
201
199
206
3.3%
3.0%
786
795
878
962
1,154
1,118
1,200
1,371
1,432
1,395
1,553
1,558
1,603
2.9%
3.3%
146
146
160
174
209
209
240
257
277
279
302
304
307
1.2%
3.4%
42
42
45
44
52
54
68
70
79
78
84
82
82
-0.2%
3.1%
52.6
54.0
60.4
67.3
80.4
76.9
85.1
96.6
101.6
100.4
110.6
113.4
117.5
3.6%
3.7%
*($Billions)
DEAN RUNYAN ASSOCIATES
PAGE 43
County Direct Travel-Generated Employment, 1992-2014
County
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
PAGE 44
1992
1994
1996
1998
21,540
21,120
22,530
24,170
1992 through 2012
2000
2002
2004
28,550
25,420
24,100
Annual Change
13-14 92-14
2006
2008
2010
2012
2013
2014
25,300
25,160
23,030
25,130
26,720
27,990
4.7%
1.2%
220
230
240
230
290
310
300
280
290
270
300
300
270
-8.6%
0.9%
1,280
1,380
1,420
1,400
1,580
1,950
1,870
1,990
1,830
1,730
1,790
1,790
1,850
3.3%
1.7%
2,800
3,140
3,200
3,250
3,150
3,360
3,310
3,710
3,670
3,350
3,450
3,560
3,600
1.3%
1.2%
1,750
1,900
1,920
1,850
1,980
2,120
2,010
2,270
2,180
1,930
1,930
2,000
2,070
3.7%
0.8%
560
570
560
520
520
540
580
570
570
490
540
580
620
7.6%
0.5%
12,710
13,300
14,040
15,220
15,100
14,560
14,120
14,850
15,950
14,060
14,360
14,850
15,220
2.5%
0.8%
1,330
1,430
1,400
1,380
1,420
1,400
1,270
1,440
1,410
1,330
1,280
1,320
1,320
-0.4%
-0.1%
9,140
9,490
8,960
8,800
9,010
9,500
10,150
9,760
8,440
7,070
7,630
8,250
8,590
4.1%
-0.3%
10,500
10,710
10,580
10,550
10,790
11,200
11,850
12,630
13,170
12,350
12,910
13,120
13,830
5.5%
1.3%
860
910
920
860
870
890
950
940
930
890
850
840
880
4.4%
0.1%
4,730
4,880
4,780
4,620
4,720
4,590
5,040
5,340
5,280
4,670
4,800
4,880
4,900
0.4%
0.2%
3,150
3,270
3,270
3,240
3,360
3,450
3,550
3,870
4,000
3,680
3,950
4,280
4,570
6.8%
1.7%
2,110
2,210
2,250
1,870
2,080
2,390
2,350
2,410
2,470
2,310
2,410
2,450
2,390
-2.3%
0.6%
11,640
12,110
11,760
12,110
11,470
12,370
12,570
13,600
13,700
13,260
13,950
14,350
14,920
4.0%
1.1%
1,530
1,610
1,680
1,650
1,700
1,900
1,960
1,860
1,960
1,670
1,730
1,750
1,810
3.5%
0.8%
1,640
1,750
1,750
1,660
1,880
2,340
2,280
2,440
2,400
1,900
1,880
1,750
1,790
2.5%
0.4%
1,280
1,320
1,350
1,330
1,420
1,550
1,430
1,580
1,500
1,160
1,090
990
970
-1.9%
-1.3%
156,490 152,290 160,000 163,720 179,360 170,570 174,890 176,510 178,890 161,380 169,650 178,030 187,160
5.1%
0.8%
1,970
2,170
2,280
2,300
2,250
2,340
2,410
2,380
2,530
2,440
2,840
3,090
3,270
5.8%
2.3%
4,410
4,720
5,120
5,710
6,070
6,040
6,780
7,240
7,810
6,290
6,800
7,000
7,310
4.5%
2.3%
3,840
4,320
3,630
3,870
3,500
3,980
4,090
3,860
3,970
4,100
4,330
4,390
4,530
3.1%
0.7%
5,570
5,720
5,710
5,610
5,760
5,610
5,770
5,840
5,950
5,030
5,020
5,910
6,160
4.2%
0.5%
2,220
2,310
2,060
2,120
2,180
2,300
2,280
2,250
2,280
1,980
2,210
2,480
2,670
7.6%
0.8%
390
400
400
340
360
410
390
540
410
360
370
350
330
-6.4%
-0.8%
2,960
2,940
2,810
3,060
3,550
4,200
4,330
4,070
3,650
4,230
4,480
4,680
4,570
-2.5%
2.0%
18,710
19,000
21,090
22,060
22,480
22,050
21,340
21,960
22,080
19,540
22,010
22,710
23,850
5.0%
1.1%
7,150
7,890
8,760
9,220
8,190
10,180
10,740
11,670
13,110
12,530
12,070
12,670
13,230
4.4%
2.8%
2,840
2,990
3,020
3,010
3,200
3,610
3,520
3,560
3,650
3,020
3,200
3,390
3,540
4.4%
1.0%
DEAN RUNYAN ASSOCIATES
County Direct Travel-Generated Employment, 1992-2014
County
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California*
1992 through 2012
2000
2002
2004
1992
1994
1996
1998
71,480
72,750
76,600
79,970
86,450
87,330
6,560
7,360
7,650
7,940
7,840
9,490
1,200
1,220
1,200
1,070
1,220
47,930
49,380
50,960
52,410
19,980
20,130
20,870
21,340
Annual Change
13-14 92-14
2006
2008
2010
2012
2013
2014
89,880
94,050
94,160
86,020
88,450
92,390
95,320
3.2%
9,420
9,570
9,640
9,870
10,160
10,800
10,650
-1.4%
2.2%
1,360
1,290
1,330
1,260
1,070
1,120
1,120
1,150
2.9%
-0.2%
51,230
56,480
57,440
61,900
64,810
61,310
66,570
68,110
72,610
6.6%
1.9%
24,580
25,820
25,030
26,560
27,040
24,880
26,630
27,510
28,390
3.2%
1.6%
1.3%
630
660
740
780
780
860
770
750
790
740
790
800
820
2.4%
1.2%
34,790
35,980
35,930
34,580
38,680
40,810
42,540
45,010
46,680
43,730
45,390
48,280
50,140
3.9%
1.7%
82,510
77,900
88,630
97,230 106,990 106,580 110,230 113,780 119,080 114,540 120,060 125,200 131,010
4.6%
2.1%
39,030
41,110
45,670
49,400
72,120
3.4%
2.8%
50,930
43,390
48,200
49,810
55,740
67,560
68,440
69,780
5,780
5,910
5,600
5,690
6,140
6,430
5,940
5,990
6,210
5,950
6,380
6,770
7,240
7.0%
1.0%
13,400
13,040
13,390
13,570
14,480
15,100
14,750
15,900
15,240
14,600
16,290
16,710
17,160
2.7%
1.1%
39,470
38,160
42,510
45,090
44,490
37,240
35,170
36,280
37,620
35,360
37,840
40,070
41,230
2.9%
0.2%
12,470
12,970
13,460
14,690
14,930
15,160
15,260
16,610
16,540
16,190
17,220
18,070
18,850
4.3%
1.9%
26,290
27,990
33,110
36,910
39,350
31,700
30,220
32,270
31,810
28,610
30,940
32,710
34,160
4.5%
1.2%
7,000
7,190
7,750
8,010
8,100
7,750
7,980
8,260
8,120
7,580
8,200
8,510
8,980
5.5%
1.1%
4,020
3,990
3,920
3,810
4,110
4,270
4,250
4,340
4,320
3,930
4,270
4,310
4,460
3.5%
0.5%
140
170
170
170
210
210
220
220
230
220
240
220
210
-2.9%
1.8%
2,070
2,100
2,160
2,040
2,250
2,650
2,550
2,640
2,660
2,310
2,300
2,370
2,420
2.3%
0.7%
7,540
7,760
7,860
7,870
8,290
7,690
7,480
7,420
7,920
7,650
7,790
8,800
9,170
4.2%
0.9%
13,570
13,960
14,960
15,400
14,710
14,960
14,840
15,470
16,690
16,650
17,920
18,900
19,350
2.4%
1.6%
4,120
4,460
4,610
5,180
5,340
6,040
5,730
5,850
5,270
4,760
4,980
5,100
5,400
5.9%
1.2%
1,030
1,040
1,040
980
1,000
1,090
1,060
1,100
1,170
960
1,080
1,130
1,170
3.1%
0.6%
1,210
1,240
1,250
1,180
1,280
1,370
1,350
1,400
1,320
1,250
1,450
1,520
1,620
6.5%
1.3%
670
700
680
650
750
840
940
1,050
1,030
880
800
730
760
2.9%
0.6%
3,970
4,090
3,980
4,050
3,650
4,110
4,070
4,370
4,430
4,050
4,470
4,540
4,770
4.9%
0.8%
1,860
1,940
1,910
2,000
2,030
2,040
1,980
2,040
2,100
1,940
2,160
2,280
2,350
2.7%
1.1%
13,010
12,890
13,460
13,650
14,420
14,670
14,950
15,190
15,670
14,560
15,400
15,670
16,150
3.1%
1.0%
2,870
2,820
2,860
2,800
3,120
3,220
3,290
3,390
3,480
3,290
3,640
3,570
3,730
4.2%
1.2%
950
930
940
860
840
910
990
950
980
910
950
1,040
1,080
3.7%
0.6%
760.9
765.9
811.4
845.0
895.0
880.7
894.0
928.2
951.2
897.4
944.9
985.5 1,026.7
4.2%
1.4%
*Thousands
DEAN RUNYAN ASSOCIATES
PAGE 45
Total Employment and Earnings Compared to
Travel-Generated Employment and Earnings, 2013
Employment
County
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
PAGE 46
Total
Travel
933,450 26,720
1,320
300
17,620
1,790
106,540
3,560
16,440
2,000
11,620
580
506,740 14,850
11,040
1,320
92,390
8,250
459,840 13,120
12,340
840
69,730
4,880
78,120
4,280
10,380
2,450
401,230 14,350
56,490
1,750
23,100
1,750
13,720
990
5,942,510 178,030
61,640
3,090
189,180
7,000
8,310
4,390
49,080
5,910
97,470
2,480
4,500
350
9,710
4,680
233,000 22,710
96,110 12,670
56,270
3,390
Earnings ($Millions)
Percent
2.9%
22.4%
10.2%
3.3%
12.2%
5.0%
2.9%
12.0%
8.9%
2.9%
6.8%
7.0%
5.5%
23.6%
3.6%
3.1%
7.6%
7.2%
3.0%
5.0%
3.7%
52.8%
12.0%
2.5%
7.8%
48.2%
9.7%
13.2%
6.0%
Total
63,824
58
762
4,616
578
806
32,997
473
3,987
22,871
685
2,895
3,866
516
23,490
3,484
893
733
356,879
3,318
11,306
310
1,849
4,954
181
412
12,828
5,322
2,163
Travel
1,180
6
44
76
58
10
485
38
228
333
19
113
88
53
346
40
40
20
8,501
78
311
99
148
53
9
130
966
428
104
Percent
1.8%
9.6%
5.7%
1.6%
10.1%
1.2%
1.5%
8.0%
5.7%
1.5%
2.8%
3.9%
2.3%
10.3%
1.5%
1.1%
4.4%
2.7%
2.4%
2.4%
2.8%
31.8%
8.0%
1.1%
5.0%
31.6%
7.5%
8.0%
4.8%
DEAN RUNYAN ASSOCIATES
Total Employment and Earnings Compared to
Travel-Generated Employment and Earnings, 2013
Employment
County
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obispo
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
California
Earnings ($Millions)
Total
Travel
2,018,440 92,390
196,310 10,800
9,430
1,120
901,460 68,110
812,240 27,510
22,350
800
894,040 48,280
1,935,460 125,200
819,290 69,780
286,300
6,770
159,650 16,710
512,290 40,070
262,260 18,070
1,240,140 32,710
145,340
8,510
87,940
4,310
1,450
220
20,070
2,370
174,300
8,800
278,700 18,900
222,390
5,100
44,230
1,130
23,170
1,520
4,790
730
193,400
4,540
24,940
2,280
438,880 15,670
122,290
3,570
28,070
1,040
Percent
4.6%
5.5%
11.9%
7.6%
3.4%
3.6%
5.4%
6.5%
8.5%
2.4%
10.5%
7.8%
6.9%
2.6%
5.9%
4.9%
15.1%
11.8%
5.0%
6.8%
2.3%
2.6%
6.6%
15.3%
2.3%
9.2%
3.6%
2.9%
3.7%
Total
125,578
10,574
427
39,532
51,642
1,042
42,682
118,647
77,583
14,616
7,461
49,967
14,341
122,543
7,325
3,766
43
821
10,177
13,852
11,424
1,935
1,010
169
9,423
1,019
24,720
7,654
1,580
Travel
3,239
288
31
1,815
805
22
1,177
4,194
3,553
172
441
2,135
592
1,239
221
110
4
64
206
521
118
21
34
16
112
60
433
78
20
Percent
2.6%
2.7%
7.3%
4.6%
1.6%
2.1%
2.8%
3.5%
4.6%
1.2%
5.9%
4.3%
4.1%
1.0%
3.0%
2.9%
9.1%
7.8%
2.0%
3.8%
1.0%
1.1%
3.4%
9.4%
1.2%
5.8%
1.8%
1.0%
1.3%
21,449,490 985,480
4.6%
1,338,612
35,723
2.7%
DEAN RUNYAN ASSOCIATES
PAGE 47
Alameda County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,483
2,507
2,367
2,521
Other Travel*
884
819
706
773
Total Direct Spending
3,366
3,326
3,073
3,294
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,393
1,411
1,255
1,357
Private Home
529
512
526
544
Campground
5
5
1
1
Vacation Home
14
16
15
16
Day Travel
541
563
569
603
Destination Spending
2,483
2,507
2,367
2,521
Visitor Spending by Commodity Purchased ($Million)
Accommodations
401
428
336
379
Food Service
596
633
645
672
Food Stores
75
82
81
87
Local Tran. & Gas
335
367
351
395
Arts, Ent. & Rec.
345
345
333
350
Retail Sales
427
418
421
434
Visitor Air Tran.
303
234
199
204
Destination Spending
2,483
2,507
2,367
2,521
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
372
410
367
390
Arts, Ent. & Rec.
148
161
148
155
Retail**
69
70
64
66
Ground Tran.
42
45
42
45
Visitor Air Tran.
116
108
114
120
Other Travel*
237
224
225
239
Total Direct Earnings
985
1,017
959
1,015
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
13.6
14.1
12.6
13.1
Arts, Ent. & Rec.
3.6
3.4
3.3
3.4
Retail**
2.0
1.9
2.0
2.0
Ground Tran.
1.2
1.2
1.1
1.1
Visitor Air Tran.
1.3
1.3
1.2
1.2
Other Travel*
3.6
3.2
2.9
2.9
Total Direct Employment
25.3
25.2
23.0
23.8
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
108
114
104
110
State Tax Receipts
133
136
146
149
Total Local & State
242
250
250
259
2012
2013
2014p
2,680
774
3,454
2,750
776
3,526
2,867
785
3,652
1,480
558
2
16
625
2,680
1,554
553
5
16
623
2,750
1,663
558
5
16
625
2,867
440
711
88
411
367
451
212
2,680
492
719
89
411
371
454
213
2,750
568
739
93
404
382
463
219
2,867
431
168
71
50
128
247
1,095
471
174
72
50
142
271
1,180
515
192
74
54
149
290
1,274
14.1
3.7
2.0
1.2
1.2
2.9
25.1
15.0
4.0
2.1
1.3
1.3
3.1
26.7
15.8
4.3
2.1
1.3
1.3
3.2
28.0
119
148
267
126
157
283
136
160
296
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 48
DEAN RUNYAN ASSOCIATES
Alpine County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
28.9
27.9
26.2
26.3
Other Travel*
0.2
0.2
0.2
0.2
Total Direct Spending
29.1
28.2
26.4
26.5
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
16.6
15.9
14.9
14.9
Private Home
0.5
0.5
0.5
0.5
Campground
3.1
3.2
2.8
2.9
Vacation Home
6.5
6.3
6.1
6.1
Day Travel
2.1
2.1
1.9
1.9
Destination Spending
28.9
27.9
26.2
26.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
9.0
8.7
7.9
7.9
Food Service
7.7
7.6
7.6
7.4
Food Stores
1.3
1.4
1.2
1.3
Local Tran. & Gas
2.3
2.5
2.0
2.4
Arts, Ent. & Rec.
4.6
4.3
4.0
4.0
Retail Sales
3.9
3.6
3.5
3.4
Destination Spending
28.9
27.9
26.2
26.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
4.1
4.1
3.8
3.8
Arts, Ent. & Rec.
0.8
0.8
0.7
0.7
Retail**
0.7
0.6
0.6
0.6
Ground Tran.
0.0
0.0
0.0
0.0
Other Travel*
0.0
0.0
0.0
0.0
Total Direct Earnings
5.6
5.6
5.1
5.0
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
210
230
210
200
Arts, Ent. & Rec.
40
40
30
40
Retail**
30
30
20
20
Ground Tran.
0
0
0
0
Other Travel*
0
0
0
0
Total Direct Employment
280
290
270
260
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
0.9
0.9
0.8
0.8
State Tax Receipts
0.9
0.9
0.9
0.9
Total Local & State
1.8
1.8
1.7
1.7
2012
2013
2014p
27.5
0.2
27.7
28.1
0.2
28.3
28.9
0.2
29.0
16.0
0.5
2.9
6.1
2.0
27.5
16.4
0.5
3.0
6.1
2.0
28.1
17.0
0.5
3.1
6.2
2.0
28.9
8.2
7.9
1.3
2.5
4.2
3.5
27.5
8.5
8.0
1.3
2.4
4.3
3.6
28.1
9.0
8.2
1.4
2.2
4.4
3.6
28.9
4.0
0.8
0.6
0.0
0.0
5.4
4.1
0.8
0.6
0.0
0.0
5.5
3.9
0.7
0.6
0.0
0.0
5.3
230
40
20
0
0
300
230
40
20
0
0
300
210
30
20
0
0
270
0.8
0.9
1.7
0.8
0.9
1.8
0.9
0.9
1.8
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 49
Amador County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
113.9
111.8
109.1
112.2
Other Travel*
6.6
6.8
5.9
7.0
Total Direct Spending
120.5
118.6
115.0
119.2
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
36.5
34.4
34.3
36.0
Private Home
19.8
20.5
21.1
21.2
Campground
18.8
18.2
15.8
16.4
Vacation Home
12.2
12.8
12.6
12.7
Day Travel
26.6
25.9
25.3
26.0
Destination Spending
113.9
111.8
109.1
112.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
20.6
20.0
18.9
19.3
Food Service
27.6
27.8
28.8
29.0
Food Stores
8.2
8.4
7.8
8.1
Local Tran. & Gas
14.4
15.2
13.4
15.2
Arts, Ent. & Rec.
26.5
24.9
24.4
24.8
Retail Sales
16.6
15.5
15.7
15.6
Destination Spending
113.9
111.8
109.1
112.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
23.6
24.2
23.2
23.5
Arts, Ent. & Rec.
11.9
12.1
11.3
11.5
Retail**
3.7
3.6
3.2
3.2
Ground Tran.
1.1
1.2
1.1
1.1
Other Travel*
0.4
0.2
0.2
0.2
Total Direct Earnings
40.7
41.3
39.1
39.5
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
950
910
850
820
Arts, Ent. & Rec.
860
740
720
720
Retail**
140
130
120
120
Ground Tran.
30
30
30
30
Other Travel*
20
10
10
10
Total Direct Employment
1,990
1,830
1,730
1,710
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
2.8
2.9
3.1
3.0
State Tax Receipts
5.7
5.6
5.9
5.8
Total Local & State
8.5
8.5
8.9
8.9
2012
2013
2014p
117.9
6.9
124.9
113.3
6.5
119.8
116.6
6.1
122.7
38.1
21.1
18.7
12.7
27.3
117.9
39.0
20.3
15.7
12.4
25.9
113.3
41.4
20.6
15.7
12.6
26.3
116.6
20.4
30.5
8.5
16.2
26.2
16.1
117.9
20.4
29.5
7.7
14.6
25.4
15.6
113.3
21.8
30.5
8.0
14.0
26.4
15.9
116.6
25.1
12.6
3.5
1.3
0.2
42.6
27.1
11.7
3.3
1.2
0.2
43.5
28.6
12.6
3.4
1.3
0.2
46.1
870
740
130
40
10
1,790
920
710
120
30
10
1,790
920
750
130
40
10
1,850
3.3
5.8
9.1
3.3
5.8
9.1
3.5
5.9
9.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 50
DEAN RUNYAN ASSOCIATES
Butte County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
240.7
253.0
242.3
254.9
Other Travel*
37.8
42.3
37.2
44.0
Total Direct Spending
278.4
295.3
279.5
298.9
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
78.6
83.2
78.1
82.5
Private Home
48.2
50.8
51.3
53.7
Campground
18.1
18.3
15.1
15.9
Vacation Home
24.3
26.0
25.2
25.9
Day Travel
71.5
74.8
72.5
76.8
Destination Spending
240.7
253.0
242.3
254.9
Visitor Spending by Commodity Purchased ($Million)
Accommodations
43.1
46.5
42.3
44.0
Food Service
60.4
64.1
65.1
66.9
Food Stores
13.7
14.8
13.8
14.7
Local Tran. & Gas
42.1
47.2
42.2
48.8
Arts, Ent. & Rec.
34.6
34.7
33.2
34.3
Retail Sales
46.3
45.3
45.0
45.8
Visitor Air Tran.
0.6
0.5
0.6
0.4
Destination Spending
240.7
253.0
242.3
254.9
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
38.1
42.1
39.4
40.6
Arts, Ent. & Rec.
14.2
15.5
14.2
14.6
Retail**
8.7
8.8
7.9
8.1
Ground Tran.
3.2
3.6
3.4
3.6
Visitor Air Tran.
0.1
0.2
0.2
0.2
Other Travel*
2.0
2.2
2.0
2.1
Total Direct Earnings
66.4
72.4
67.1
69.1
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,080
2,040
1,910
1,930
Arts, Ent. & Rec.
1,060
1,090
970
970
Retail**
350
330
290
290
Ground Tran.
100
110
100
100
Visitor Air Tran.
0
0
0
0
Other Travel*
110
90
80
80
Total Direct Employment
3,710
3,670
3,350
3,380
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
5.8
6.6
6.1
6.3
State Tax Receipts
15.3
15.9
16.5
16.9
Total Local & State
21.1
22.4
22.7
23.2
2012
2013
2014p
259.0
44.6
303.6
261.9
43.2
305.1
260.8
40.2
301.0
85.9
53.8
16.0
25.8
77.5
259.0
89.1
53.3
16.7
25.6
77.2
261.9
89.2
52.5
17.2
26.2
75.7
260.8
45.8
68.3
14.4
49.0
34.9
46.2
0.5
259.0
47.9
69.0
14.6
47.8
35.3
46.5
0.9
261.9
50.0
69.0
15.0
44.5
35.3
46.2
0.8
260.8
42.5
15.4
8.3
3.8
0.2
2.2
72.5
45.3
15.3
8.4
3.9
0.3
2.2
75.6
47.8
15.7
8.6
4.0
0.4
2.3
78.8
1,960
1,000
300
110
0
80
3,450
2,070
990
300
110
0
80
3,560
2,120
990
300
110
0
80
3,600
6.4
16.4
22.8
6.7
17.0
23.7
6.8
16.8
23.6
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 51
Calaveras County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
150.3
154.3
149.5
152.3
Other Travel*
8.5
9.2
8.0
9.4
Total Direct Spending
158.7
163.5
157.5
161.7
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
31.5
32.3
31.8
32.2
Private Home
23.5
24.7
25.1
25.1
Campground
29.8
29.2
26.3
27.5
Vacation Home
41.0
43.3
42.5
43.2
Day Travel
24.6
24.8
23.7
24.4
Destination Spending
150.3
154.3
149.5
152.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
30.7
31.7
30.0
30.4
Food Service
38.9
40.8
41.9
41.7
Food Stores
12.0
12.5
11.7
12.1
Local Tran. & Gas
20.5
22.2
19.6
22.0
Arts, Ent. & Rec.
24.7
24.3
23.5
23.6
Retail Sales
23.5
22.8
22.8
22.5
Destination Spending
150.3
154.3
149.5
152.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
37.7
40.6
38.7
38.7
Arts, Ent. & Rec.
8.1
8.7
8.0
8.0
Retail**
6.4
6.4
5.8
5.7
Ground Tran.
1.5
1.7
1.6
1.6
Other Travel*
0.8
0.7
0.7
0.7
Total Direct Earnings
54.5
58.0
54.6
54.7
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,480
1,450
1,280
1,200
Arts, Ent. & Rec.
460
430
360
350
Retail**
240
230
210
210
Ground Tran.
50
50
50
50
Other Travel*
30
30
30
30
Total Direct Employment
2,270
2,180
1,930
1,830
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
3.4
3.8
3.7
3.6
State Tax Receipts
6.8
6.9
7.2
7.1
Total Local & State
10.2
10.7
10.8
10.7
2012
2013
2014p
155.4
9.4
164.7
154.9
8.9
163.9
159.9
8.4
168.3
34.0
25.3
28.1
43.2
24.9
155.4
34.8
24.6
28.3
42.4
24.7
154.9
37.2
24.9
29.4
43.2
25.2
159.9
30.9
43.0
12.0
22.4
24.2
22.9
155.4
31.4
42.8
12.1
21.7
24.1
22.7
154.9
33.7
44.3
12.7
21.0
25.0
23.3
159.9
40.7
8.5
5.9
1.8
0.7
57.6
41.2
8.7
6.0
1.8
0.7
58.2
42.0
9.0
6.2
1.9
0.7
59.9
1,290
360
210
50
30
1,930
1,350
360
210
50
30
2,000
1,400
370
220
50
30
2,070
3.7
6.9
10.6
3.7
7.2
10.9
3.8
7.2
11.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 52
DEAN RUNYAN ASSOCIATES
Colusa County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
39.4
41.6
38.7
40.7
Other Travel*
3.4
3.8
3.3
4.0
Total Direct Spending
42.8
45.3
42.0
44.7
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
9.5
9.6
8.0
8.5
Private Home
9.9
10.9
10.8
11.4
Campground
0.5
0.5
0.4
0.4
Vacation Home
6.3
6.7
6.5
6.7
Day Travel
13.2
13.9
12.9
13.7
Destination Spending
39.4
41.6
38.7
40.7
Visitor Spending by Commodity Purchased ($Million)
Accommodations
5.5
5.8
5.1
5.3
Food Service
11.9
12.8
12.5
12.9
Food Stores
2.0
2.3
2.1
2.3
Local Tran. & Gas
4.6
5.2
4.5
5.2
Arts, Ent. & Rec.
7.6
7.7
7.1
7.3
Retail Sales
7.8
7.8
7.5
7.6
Destination Spending
39.4
41.6
38.7
40.7
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
4.7
5.2
4.6
4.8
Arts, Ent. & Rec.
2.5
2.7
2.4
2.5
Retail**
1.5
1.5
1.3
1.4
Ground Tran.
0.4
0.4
0.4
0.4
Other Travel*
0.2
0.1
0.1
0.1
Total Direct Earnings
9.1
9.9
8.8
9.1
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
290
300
270
260
Arts, Ent. & Rec.
200
210
150
170
Retail**
60
50
50
50
Ground Tran.
10
10
10
10
Other Travel*
10
0
10
10
Total Direct Employment
570
570
490
490
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
0.8
0.9
0.8
0.9
State Tax Receipts
2.1
2.2
2.3
2.3
Total Local & State
2.9
3.1
3.1
3.2
2012
2013
2014p
41.0
4.0
45.0
40.4
3.8
44.2
41.4
3.6
45.0
8.7
11.3
0.4
6.7
13.8
41.0
8.7
11.1
0.5
6.6
13.5
40.4
9.2
11.3
0.5
6.8
13.7
41.4
5.4
13.1
2.2
5.2
7.4
7.7
41.0
5.5
12.9
2.2
5.0
7.3
7.5
40.4
5.9
13.2
2.3
4.8
7.5
7.7
41.4
5.0
2.6
1.4
0.4
0.1
9.5
5.0
2.8
1.4
0.4
0.1
9.7
4.9
3.0
1.5
0.4
0.1
9.9
280
190
50
10
10
540
280
230
50
10
10
580
280
280
50
10
0
620
0.9
2.2
3.1
0.9
2.3
3.1
0.9
2.3
3.2
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 53
Contra Costa County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,196
1,251
1,142
1,210
Other Travel*
187
233
209
243
Total Direct Spending
1,383
1,484
1,351
1,453
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
338
348
278
300
Private Home
369
384
379
394
Campground
22
28
21
23
Vacation Home
30
33
32
33
Day Travel
437
459
432
459
Destination Spending
1,196
1,251
1,142
1,210
Visitor Spending by Commodity Purchased ($Million)
Accommodations
131
140
106
117
Food Service
347
369
355
367
Food Stores
60
67
62
66
Local Tran. & Gas
164
186
162
188
Arts, Ent. & Rec.
209
210
191
199
Retail Sales
285
280
266
272
Destination Spending
1,196
1,251
1,142
1,210
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
260
286
247
259
Arts, Ent. & Rec.
118
129
112
116
Retail**
48
48
42
43
Ground Tran.
14
16
15
16
Other Travel*
18
28
25
25
Total Direct Earnings
458
507
440
459
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
7,220
7,570
6,660
6,880
Arts, Ent. & Rec.
5,240
5,880
5,110
5,140
Retail**
1,440
1,440
1,340
1,380
Ground Tran.
450
480
430
450
Other Travel*
490
580
520
540
Total Direct Employment 14,850 15,950 14,060 14,400
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
37
41
36
37
State Tax Receipts
78
82
83
85
Total Local & State
115
123
119
122
2012
2013
2014p
1,218
243
1,461
1,244
235
1,479
1,268
225
1,493
311
394
21
33
458
1,218
324
396
30
33
461
1,244
345
399
30
34
461
1,268
126
370
64
186
200
272
1,218
140
375
66
185
203
275
1,244
156
383
69
175
207
278
1,268
271
121
44
17
23
476
285
115
45
17
23
485
301
119
46
18
24
509
7,060
4,930
1,390
460
530
14,360
7,470
4,960
1,420
480
510
14,850
7,710
5,060
1,430
490
520
15,220
38
82
119
39
85
124
40
85
126
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 54
DEAN RUNYAN ASSOCIATES
Del Norte County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
100.9
101.9
101.0
102.2
Other Travel*
5.4
6.1
5.4
6.3
Total Direct Spending
106.3
108.0
106.4
108.5
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
33.0
35.6
36.3
36.5
Private Home
14.7
15.5
15.9
16.1
Campground
31.2
28.9
27.3
27.8
Vacation Home
2.4
2.6
2.5
2.6
Day Travel
19.6
19.3
19.0
19.2
Destination Spending
100.9
101.9
101.0
102.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
18.6
19.2
19.3
19.2
Food Service
25.7
26.7
27.7
27.5
Food Stores
10.4
10.3
9.8
10.1
Local Tran. & Gas
15.1
15.8
14.2
15.8
Arts, Ent. & Rec.
15.8
15.3
15.0
15.0
Retail Sales
14.8
14.1
14.2
14.0
Visitor Air Tran.
0.5
0.6
0.7
0.7
Destination Spending
100.9
101.9
101.0
102.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
20.9
22.3
22.0
21.7
Arts, Ent. & Rec.
8.3
8.7
8.1
8.1
Retail**
3.9
3.7
3.5
3.4
Ground Tran.
1.1
1.2
1.1
1.1
Visitor Air Tran.
0.2
0.2
0.3
0.3
Other Travel*
0.5
0.5
0.5
0.5
Total Direct Earnings
34.8
36.7
35.4
35.2
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
980
990
900
880
Arts, Ent. & Rec.
230
220
240
220
Retail**
180
150
140
130
Ground Tran.
30
40
30
30
Visitor Air Tran.
0
0
0
0
Other Travel*
20
10
10
10
Total Direct Employment
1,440
1,410
1,330
1,270
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
3.1
3.3
3.3
3.2
State Tax Receipts
5.2
5.2
5.6
5.5
Total Local & State
8.3
8.5
8.9
8.7
2012
2013
2014p
103.2
6.4
109.6
105.5
5.9
111.4
108.5
5.7
114.2
38.3
16.2
26.9
2.6
19.2
103.2
39.3
16.0
28.2
2.5
19.4
105.5
41.0
16.1
29.1
2.6
19.8
108.5
19.9
28.1
9.6
15.6
15.2
14.1
0.8
103.2
20.8
28.4
9.9
15.5
15.4
14.2
1.2
105.5
22.4
29.2
10.4
14.9
15.8
14.5
1.1
108.5
22.7
8.5
3.5
1.2
0.3
0.5
36.7
23.3
8.6
3.5
1.3
0.4
0.5
37.7
24.2
8.6
3.7
1.3
0.4
0.5
38.8
890
210
130
30
0
10
1,280
920
220
130
30
10
10
1,320
910
210
140
40
10
10
1,320
3.3
5.2
8.5
3.4
5.5
8.9
3.5
5.6
9.1
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 55
El Dorado County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
628.1
604.9
524.0
548.2
Other Travel*
57.1
61.8
56.4
65.1
Total Direct Spending
685.2
666.7
580.4
613.3
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
362.5
322.4
261.0
272.0
Private Home
66.9
71.3
71.5
75.9
Campground
53.8
60.5
48.4
51.7
Vacation Home
82.5
87.3
85.5
87.8
Day Travel
62.5
63.5
57.6
60.7
Destination Spending
628.1
604.9
524.0
548.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
161.2
151.5
117.9
121.7
Food Service
161.8
157.7
146.5
150.9
Food Stores
30.4
33.1
28.8
30.7
Local Tran. & Gas
64.0
68.5
56.0
64.8
Arts, Ent. & Rec.
119.2
111.1
99.1
102.6
Retail Sales
91.6
83.1
75.7
77.5
Destination Spending
628.1
604.9
524.0
548.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
146.0
144.1
118.8
121.7
Arts, Ent. & Rec.
53.3
54.0
46.0
47.4
Retail**
18.7
18.0
14.9
15.3
Ground Tran.
5.6
5.9
5.0
5.3
Other Travel*
5.9
6.1
5.7
6.2
Total Direct Earnings
229.5
228.1
190.4
196.0
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
5,380
4,710
3,940
3,980
Arts, Ent. & Rec.
3,360
2,770
2,310
2,530
Retail**
670
630
530
540
Ground Tran.
180
180
150
160
Other Travel*
180
160
140
150
Total Direct Employment
9,760
8,440
7,070
7,340
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
23.2
22.9
18.4
18.7
State Tax Receipts
29.5
28.4
27.8
28.0
Total Local & State
52.7
51.3
46.2
46.6
2012
2013
2014p
565.9
65.1
631.0
588.7
52.8
641.5
604.0
43.5
647.5
289.9
76.4
50.5
87.7
61.5
565.9
306.4
75.7
56.2
87.2
63.1
588.7
319.0
75.3
57.4
88.9
63.3
604.0
128.5
156.8
30.0
65.5
105.6
79.5
565.9
138.6
161.9
31.6
66.3
108.5
81.7
588.7
149.5
165.2
32.9
63.0
110.7
82.8
604.0
129.0
50.6
15.9
5.9
6.2
207.6
141.0
59.8
16.6
6.2
4.4
228.0
153.3
60.1
17.1
6.5
3.2
240.2
4,080
2,680
560
160
160
7,630
4,400
2,990
580
170
120
8,250
4,690
3,040
600
180
100
8,590
19.5
27.3
46.9
21.1
29.5
50.5
22.0
29.9
51.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 56
DEAN RUNYAN ASSOCIATES
Fresno County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
959
1,022
995
1,059
Other Travel*
226
245
223
258
Total Direct Spending
1,185
1,267
1,217
1,318
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
384
404
379
408
Private Home
208
227
233
245
Campground
29
29
25
26
Vacation Home
67
73
70
73
Day Travel
270
289
287
307
Destination Spending
959
1,022
995
1,059
Visitor Spending by Commodity Purchased ($Million)
Accommodations
156
168
149
156
Food Service
223
241
250
259
Food Stores
42
46
45
48
Local Tran. & Gas
205
230
216
248
Arts, Ent. & Rec.
126
129
126
131
Retail Sales
173
172
175
180
Visitor Air Tran.
34
36
34
37
Destination Spending
959
1,022
995
1,059
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
136
152
143
148
Arts, Ent. & Rec.
54
59
55
58
Retail**
32
33
30
31
Ground Tran.
21
23
21
23
Visitor Air Tran.
12
12
14
15
Other Travel*
35
33
35
36
Total Direct Earnings
290
312
299
312
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
6,580
6,980
6,460
6,570
Arts, Ent. & Rec.
2,960
3,070
3,040
3,080
Retail**
1,210
1,190
1,100
1,120
Ground Tran.
600
640
570
590
Visitor Air Tran.
250
300
280
290
Other Travel*
1,020
1,000
910
900
Total Direct Employment
12,630 13,170 12,350 12,550
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
30
33
31
32
State Tax Receipts
62
65
69
72
Total Local & State
92
98
101
104
2012
2013
2014p
1,062
263
1,325
1,095
262
1,357
1,113
256
1,369
412
243
28
72
307
1,062
438
246
29
72
310
1,095
456
245
30
74
308
1,113
159
261
47
247
132
179
37
1,062
170
268
48
249
135
183
41
1,095
181
274
50
241
138
185
44
1,113
153
60
32
24
16
39
324
153
62
33
25
18
42
333
163
67
34
27
19
44
353
6,700
3,300
1,100
610
290
910
12,910
6,750
3,300
1,170
640
310
950
13,120
7,090
3,590
1,200
660
320
980
13,830
33
69
102
34
72
107
36
72
108
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 57
Glenn County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
47.3
45.5
49.4
49.3
Other Travel*
4.4
5.1
4.5
5.4
Total Direct Spending
51.7
50.6
53.9
54.7
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
15.1
13.2
15.8
15.3
Private Home
13.8
14.5
15.0
15.2
Campground
1.2
1.2
1.0
1.1
Vacation Home
1.0
1.1
1.1
1.1
Day Travel
16.1
15.5
16.5
16.6
Destination Spending
47.3
45.5
49.4
49.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
5.6
5.1
6.1
5.9
Food Service
14.7
14.5
16.2
15.9
Food Stores
2.7
2.9
2.9
3.0
Local Tran. & Gas
5.8
6.0
5.9
6.5
Arts, Ent. & Rec.
9.0
8.3
8.8
8.7
Retail Sales
9.4
8.6
9.4
9.1
Destination Spending
47.3
45.5
49.4
49.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
10.2
10.2
11.0
10.8
Arts, Ent. & Rec.
5.3
5.3
5.3
5.3
Retail**
1.9
1.8
1.8
1.7
Ground Tran.
0.5
0.5
0.5
0.5
Other Travel*
0.2
0.2
0.2
0.2
Total Direct Earnings
18.0
18.0
18.8
18.5
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
440
420
430
420
Arts, Ent. & Rec.
390
420
370
340
Retail**
80
70
70
60
Ground Tran.
10
10
10
10
Other Travel*
10
10
10
10
Total Direct Employment
940
930
890
840
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.3
1.3
1.4
1.4
State Tax Receipts
2.9
2.8
3.2
3.1
Total Local & State
4.1
4.1
4.6
4.5
2012
2013
2014p
48.8
5.2
54.1
48.6
5.0
53.6
50.2
4.7
54.9
15.1
15.2
1.1
1.1
16.4
48.8
15.1
15.0
1.2
1.1
16.2
48.6
16.0
15.3
1.2
1.1
16.5
50.2
6.0
15.8
2.9
6.4
8.6
9.0
48.8
6.3
15.7
2.9
6.2
8.6
8.9
48.6
6.9
16.3
3.1
6.0
8.9
9.2
50.2
10.9
5.4
1.7
0.5
0.1
18.7
10.7
6.0
1.7
0.5
0.1
19.1
10.4
6.5
1.8
0.5
0.2
19.4
450
320
70
10
10
850
430
330
70
10
10
840
420
370
70
10
10
880
1.5
2.9
4.4
1.7
3.0
4.7
1.7
3.0
4.8
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 58
DEAN RUNYAN ASSOCIATES
Humboldt County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
306.3
325.2
317.5
326.4
Other Travel*
31.1
34.2
31.4
35.0
Total Direct Spending
337.5
359.4
348.9
361.4
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
121.4
137.1
135.7
142.4
Private Home
66.2
70.9
72.8
73.7
Campground
59.2
55.9
49.5
49.3
Vacation Home
11.9
12.5
12.3
12.5
Day Travel
47.5
48.8
47.3
48.5
Destination Spending
306.3
325.2
317.5
326.4
Visitor Spending by Commodity Purchased ($Million)
Accommodations
56.6
61.7
60.0
61.9
Food Service
79.7
86.3
88.5
89.7
Food Stores
25.2
26.1
24.4
25.0
Local Tran. & Gas
46.9
51.7
46.6
52.1
Arts, Ent. & Rec.
46.9
47.6
46.0
46.8
Retail Sales
45.4
45.2
45.2
45.3
Visitor Air Tran.
5.6
6.6
6.7
5.5
Destination Spending
306.3
325.2
317.5
326.4
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
60.7
68.4
65.9
67.0
Arts, Ent. & Rec.
18.7
20.7
19.0
19.3
Retail**
10.5
10.6
9.7
9.6
Ground Tran.
4.3
4.7
4.4
4.6
Visitor Air Tran.
1.7
1.8
0.3
0.3
Other Travel*
3.9
3.7
1.5
1.6
Total Direct Earnings
99.8
109.8
100.8
102.4
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,960
2,960
2,650
2,650
Arts, Ent. & Rec.
1,720
1,660
1,450
1,380
Retail**
420
400
360
340
Ground Tran.
130
140
120
120
Visitor Air Tran.
20
30
20
10
Other Travel*
100
90
70
70
Total Direct Employment
5,340
5,280
4,670
4,590
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
9.1
10.3
10.1
10.1
State Tax Receipts
16.4
17.0
18.1
18.0
Total Local & State
25.5
27.4
28.2
28.1
2012
2013
2014p
333.8
32.9
366.7
339.0
32.2
371.1
348.3
30.1
378.4
148.0
72.7
51.2
12.5
49.3
333.8
151.1
71.7
54.2
12.4
49.6
339.0
157.3
72.3
55.9
12.6
50.2
348.3
65.1
92.2
24.8
53.1
47.9
45.9
4.8
333.8
67.9
92.9
25.5
52.8
48.4
46.1
5.5
339.0
72.7
95.5
26.7
51.2
49.8
47.0
5.4
348.3
70.0
20.5
10.0
5.0
0.4
1.6
107.4
73.5
22.6
10.2
5.1
0.4
1.6
113.4
77.7
20.2
10.6
5.5
0.5
1.6
116.0
2,750
1,490
350
130
20
70
4,800
2,820
1,490
350
130
20
70
4,880
2,920
1,390
360
140
20
70
4,900
10.5
17.4
27.9
10.9
18.3
29.2
11.2
18.5
29.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 59
Imperial County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
278.1
305.2
281.3
303.2
Other Travel*
26.5
30.9
28.0
33.9
Total Direct Spending
304.5
336.1
309.3
337.1
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
62.4
65.5
59.4
67.2
Private Home
68.4
76.2
81.6
84.9
Campground
99.4
111.1
91.1
98.8
Vacation Home
16.0
17.5
17.2
17.9
Day Travel
31.9
34.8
32.1
34.4
Destination Spending
278.1
305.2
281.3
303.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
46.8
50.6
44.2
47.7
Food Service
69.9
77.4
77.4
81.2
Food Stores
34.0
39.1
34.4
37.1
Local Tran. & Gas
46.2
54.3
44.9
52.9
Arts, Ent. & Rec.
41.2
42.9
40.2
42.4
Retail Sales
39.6
40.6
40.1
41.5
Visitor Air Tran.
0.4
0.3
0.3
0.3
Destination Spending
278.1
305.2
281.3
303.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
40.7
46.0
42.0
44.6
Arts, Ent. & Rec.
17.7
20.1
17.9
18.9
Retail**
10.7
11.5
10.1
10.4
Ground Tran.
3.3
3.9
3.4
3.7
Visitor Air Tran.
0.1
0.1
0.1
0.1
Other Travel*
1.3
1.2
1.2
1.2
Total Direct Earnings
73.8
82.9
74.7
78.9
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,110
2,140
1,930
2,020
Arts, Ent. & Rec.
1,130
1,200
1,180
1,140
Retail**
460
480
410
420
Ground Tran.
100
120
100
110
Visitor Air Tran.
0
0
0
0
Other Travel*
60
60
60
60
Total Direct Employment
3,870
4,000
3,680
3,750
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
7.7
8.8
8.0
8.4
State Tax Receipts
15.5
16.7
17.1
17.7
Total Local & State
23.1
25.6
25.1
26.1
2012
2013
2014p
317.2
34.3
351.5
315.6
32.4
347.9
315.6
30.4
346.1
71.7
84.4
107.3
17.8
36.0
317.2
72.0
81.9
108.6
17.6
35.5
315.6
68.9
81.5
111.8
17.9
35.4
315.6
51.7
84.7
38.2
55.6
44.2
42.6
0.3
317.2
53.6
83.9
38.3
53.8
43.8
42.0
0.2
315.6
54.2
84.3
40.0
51.0
44.2
42.0
0.0
315.6
48.0
20.4
11.1
4.2
0.1
1.2
84.9
50.8
20.7
11.1
4.2
0.1
1.2
88.2
53.0
25.3
11.4
4.4
0.0
1.4
95.5
2,170
1,150
450
120
0
60
3,950
2,350
1,300
450
120
0
60
4,280
2,440
1,480
470
120
0
60
4,570
8.9
17.6
26.5
9.1
18.1
27.2
9.3
18.1
27.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 60
DEAN RUNYAN ASSOCIATES
Inyo County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
189.0
204.9
198.9
208.6
Other Travel*
3.2
3.6
3.2
3.8
Total Direct Spending
192.2
208.4
202.1
212.4
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
103.3
117.5
117.9
125.6
Private Home
8.4
9.0
9.2
9.4
Campground
30.7
30.4
26.5
26.8
Vacation Home
3.7
3.8
3.7
3.7
Day Travel
43.0
44.1
41.6
43.0
Destination Spending
189.0
204.9
198.9
208.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
43.4
49.6
47.9
50.2
Food Service
50.6
55.6
57.0
58.9
Food Stores
11.4
12.1
11.0
11.4
Local Tran. & Gas
24.9
28.0
24.6
28.2
Arts, Ent. & Rec.
31.0
31.9
30.7
31.8
Retail Sales
27.7
27.8
27.6
28.2
Destination Spending
189.0
204.9
198.9
208.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
27.4
31.5
30.5
31.5
Arts, Ent. & Rec.
8.0
9.0
8.2
8.5
Retail**
5.8
5.9
5.3
5.4
Ground Tran.
2.0
2.2
2.1
2.2
Other Travel*
0.2
0.2
0.2
0.2
Total Direct Earnings
43.4
48.9
46.4
47.8
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,490
1,480
1,420
1,400
Arts, Ent. & Rec.
620
680
610
580
Retail**
230
230
200
200
Ground Tran.
60
70
60
60
Other Travel*
10
10
10
10
Total Direct Employment
2,410
2,470
2,310
2,250
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
6.1
7.9
7.6
7.9
State Tax Receipts
6.9
7.3
7.7
7.8
Total Local & State
13.1
15.2
15.3
15.6
2012
2013
2014p
220.0
3.8
223.9
226.4
3.7
230.1
235.8
3.5
239.3
133.9
9.5
27.8
3.7
45.1
220.0
138.8
9.3
28.7
3.7
45.9
226.4
145.9
9.3
29.7
3.8
47.1
235.8
53.2
62.7
11.5
29.4
33.7
29.6
220.0
56.4
64.2
11.9
29.2
34.5
30.2
226.4
60.8
66.9
12.6
28.3
36.0
31.3
235.8
33.7
9.4
5.7
2.5
0.2
51.6
35.2
9.2
5.9
2.6
0.3
53.2
34.0
10.2
6.2
2.8
0.3
53.5
1,510
620
200
70
10
2,410
1,560
590
210
70
10
2,450
1,460
620
220
80
10
2,390
8.3
7.8
16.1
8.7
8.2
16.9
9.1
8.4
17.5
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 61
Kern County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,029
1,097
1,101
1,161
Other Travel*
158
179
153
185
Total Direct Spending
1,187
1,276
1,255
1,346
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
302
311
310
333
Private Home
257
280
290
306
Campground
69
73
65
64
Vacation Home
119
131
127
131
Day Travel
282
302
309
326
Destination Spending
1,029
1,097
1,101
1,161
Visitor Spending by Commodity Purchased ($Million)
Accommodations
170
180
170
177
Food Service
252
273
292
300
Food Stores
60
67
65
69
Local Tran. & Gas
196
223
213
243
Arts, Ent. & Rec.
144
147
148
153
Retail Sales
196
196
205
209
Visitor Air Tran.
11
10
8
10
Destination Spending
1,029
1,097
1,101
1,161
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
156
173
170
176
Arts, Ent. & Rec.
65
72
70
72
Retail**
39
40
38
39
Ground Tran.
17
19
19
20
Visitor Air Tran.
2
2
1
2
Other Travel*
14
14
10
11
Total Direct Earnings
292
321
308
319
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
7,190
7,220
7,140
7,260
Arts, Ent. & Rec.
3,870
3,970
3,780
3,850
Retail**
1,450
1,410
1,380
1,400
Ground Tran.
520
560
530
550
Visitor Air Tran.
70
70
60
60
Other Travel*
500
460
370
370
Total Direct Employment 13,600 13,700 13,260 13,490
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
24
27
26
27
State Tax Receipts
64
68
74
75
Total Local & State
88
94
100
102
2012
2013
2014p
1,197
189
1,386
1,170
183
1,352
1,204
172
1,376
359
310
64
131
333
1,197
349
301
68
130
322
1,170
370
305
69
134
327
1,204
188
311
67
247
158
213
12
1,197
189
303
67
236
154
207
13
1,170
204
315
71
229
160
214
12
1,204
188
77
40
22
2
11
339
195
77
40
21
2
11
346
208
80
42
23
2
12
366
7,610
3,880
1,410
580
70
400
13,950
8,010
3,920
1,370
570
70
400
14,350
8,320
4,080
1,440
600
80
410
14,920
28
74
102
28
75
103
29
76
105
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 62
DEAN RUNYAN ASSOCIATES
Kings County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
117.6
131.1
122.0
128.2
Other Travel*
24.3
27.7
24.0
28.8
Total Direct Spending
141.9
158.9
146.0
157.0
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
23.0
26.6
15.1
16.2
Private Home
69.3
76.5
77.0
80.2
Campground
0.0
0.0
3.3
3.7
Vacation Home
1.4
1.5
1.5
1.5
Day Travel
23.9
26.5
25.1
26.6
Destination Spending
117.6
131.1
122.0
128.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
8.7
10.2
6.5
6.9
Food Service
38.8
43.9
42.6
43.8
Food Stores
9.4
10.9
11.4
12.2
Local Tran. & Gas
14.1
16.9
15.3
17.8
Arts, Ent. & Rec.
21.7
23.2
21.2
22.0
Retail Sales
25.0
26.0
25.0
25.5
Destination Spending
117.6
131.1
122.0
128.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
22.6
26.7
22.8
23.7
Arts, Ent. & Rec.
6.0
6.9
6.0
6.2
Retail**
4.9
5.3
4.9
5.0
Ground Tran.
1.2
1.4
1.3
1.4
Other Travel*
1.2
1.1
0.9
0.9
Total Direct Earnings
35.9
41.4
35.9
37.2
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,070
1,140
940
980
Arts, Ent. & Rec.
460
510
450
460
Retail**
200
210
190
190
Ground Tran.
40
40
40
40
Other Travel*
80
60
50
50
Total Direct Employment
1,860
1,960
1,670
1,730
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
2.3
2.9
2.4
2.4
State Tax Receipts
8.4
9.1
9.4
9.6
Total Local & State
10.7
12.0
11.8
12.0
2012
2013
2014p
128.8
28.8
157.6
127.0
27.3
154.3
129.4
25.4
154.8
17.3
80.1
3.2
1.5
26.7
128.8
17.9
78.2
3.2
1.5
26.1
127.0
19.2
79.1
3.2
1.6
26.3
129.4
7.1
44.5
11.8
17.7
22.2
25.6
128.8
7.5
43.9
11.6
16.9
21.9
25.1
127.0
8.2
45.0
12.0
16.1
22.5
25.6
129.4
24.8
6.5
5.1
1.5
0.9
38.8
26.1
6.4
5.1
1.5
0.8
39.9
27.0
6.8
5.2
1.5
0.9
41.4
1,000
440
190
40
50
1,730
1,070
400
190
40
50
1,750
1,110
410
200
40
50
1,810
2.4
9.2
11.7
2.5
9.4
11.9
2.5
9.4
11.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 63
Lake County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
159.6
162.6
141.2
140.8
Other Travel*
11.6
13.5
12.1
14.2
Total Direct Spending
171.2
176.2
153.4
154.9
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
49.7
49.4
34.0
31.4
Private Home
31.6
32.7
32.7
33.4
Campground
14.1
13.7
11.2
11.8
Vacation Home
38.4
40.5
39.7
40.1
Day Travel
25.8
26.3
23.7
24.0
Destination Spending
159.6
162.6
141.2
140.8
Visitor Spending by Commodity Purchased ($Million)
Accommodations
33.2
33.6
27.2
26.4
Food Service
44.6
46.5
42.4
41.5
Food Stores
9.5
10.1
9.0
9.3
Local Tran. & Gas
18.1
19.7
15.8
17.6
Arts, Ent. & Rec.
27.4
26.9
23.4
23.1
Retail Sales
26.7
25.8
23.5
22.9
Destination Spending
159.6
162.6
141.2
140.8
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
32.7
34.9
29.0
28.5
Arts, Ent. & Rec.
6.5
7.0
5.8
5.7
Retail**
5.3
5.3
4.4
4.4
Ground Tran.
1.5
1.6
1.3
1.4
Other Travel*
1.0
1.2
1.2
1.2
Total Direct Earnings
47.0
50.0
41.8
41.0
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,570
1,550
1,150
1,120
Arts, Ent. & Rec.
590
560
510
510
Retail**
220
210
170
170
Ground Tran.
50
50
40
40
Other Travel*
30
30
30
30
Total Direct Employment
2,440
2,400
1,900
1,860
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
3.8
4.1
3.3
3.1
State Tax Receipts
8.1
8.2
8.0
7.7
Total Local & State
11.9
12.3
11.3
10.9
2012
2013
2014p
141.8
14.0
155.8
139.5
13.6
153.1
142.7
12.8
155.5
31.7
34.0
11.8
40.1
24.3
141.8
31.5
33.4
11.4
39.6
23.7
139.5
32.9
33.9
11.7
40.3
23.9
142.7
26.5
42.1
9.2
17.6
23.3
23.1
141.8
26.6
41.5
9.0
16.7
23.0
22.7
139.5
28.2
42.5
9.4
16.0
23.5
23.1
142.7
29.6
5.9
4.5
1.5
1.1
42.6
26.7
5.9
4.5
1.5
1.2
39.7
27.9
5.5
4.6
1.5
1.2
40.8
1,160
490
170
40
30
1,880
1,070
440
170
40
30
1,750
1,130
410
170
40
30
1,790
3.1
7.4
10.6
3.0
7.5
10.5
3.1
7.5
10.6
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 64
DEAN RUNYAN ASSOCIATES
Lassen County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
63.0
61.9
54.1
55.3
Other Travel*
5.4
6.3
5.4
6.4
Total Direct Spending
68.5
68.2
59.5
61.7
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
19.7
19.7
14.2
14.4
Private Home
17.4
18.3
18.1
18.7
Campground
5.3
3.5
3.0
3.1
Vacation Home
7.3
7.7
7.6
7.7
Day Travel
13.4
12.8
11.2
11.5
Destination Spending
63.0
61.9
54.1
55.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
10.7
10.1
8.1
8.1
Food Service
18.3
18.7
17.1
17.2
Food Stores
4.1
4.1
3.7
3.9
Local Tran. & Gas
7.8
8.1
6.5
7.4
Arts, Ent. & Rec.
11.0
10.5
9.1
9.2
Retail Sales
11.2
10.5
9.6
9.5
Destination Spending
63.0
61.9
54.1
55.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
11.0
11.4
9.4
9.5
Arts, Ent. & Rec.
8.5
8.8
7.3
7.3
Retail**
2.4
2.3
2.0
2.0
Ground Tran.
0.6
0.7
0.5
0.6
Other Travel*
0.2
0.2
0.2
0.2
Total Direct Earnings
22.7
23.4
19.4
19.5
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
540
490
420
420
Arts, Ent. & Rec.
910
880
650
590
Retail**
90
90
70
70
Ground Tran.
20
20
20
20
Other Travel*
10
10
10
10
Total Direct Employment
1,580
1,500
1,160
1,100
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.7
1.8
1.5
1.4
State Tax Receipts
3.6
3.6
3.5
3.4
Total Local & State
5.3
5.3
4.9
4.9
2012
2013
2014p
56.0
6.3
62.3
56.5
5.8
62.3
57.7
5.4
63.0
15.0
18.5
3.2
7.6
11.7
56.0
14.9
17.3
5.1
7.2
12.0
56.5
15.4
17.5
5.3
7.4
12.1
57.7
8.4
17.5
3.8
7.4
9.3
9.6
56.0
9.1
17.2
4.1
7.5
9.2
9.4
56.5
9.6
17.7
4.2
7.2
9.5
9.6
57.7
9.9
7.7
2.0
0.6
0.2
20.4
10.5
6.6
2.0
0.6
0.2
19.9
11.5
6.0
2.1
0.7
0.2
20.5
430
560
70
20
10
1,090
460
440
70
20
10
990
510
370
70
20
10
970
1.5
3.3
4.8
1.5
3.4
4.9
1.5
3.4
4.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 65
Los Angeles County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
16,651 17,347 16,942 18,012
Other Travel*
4,718
5,124
4,474
4,839
Total Direct Spending
21,369 22,471 21,416 22,851
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
9,024
9,428
9,013
9,674
Private Home
2,842
2,985
3,052
3,206
Campground
144
123
87
86
Vacation Home
150
159
155
160
Day Travel
4,491
4,652
4,634
4,885
Destination Spending
16,651 17,347 16,942 18,012
Visitor Spending by Commodity Purchased ($Million)
Accommodations
2,846
3,082
2,705
2,957
Food Service
3,957
4,181
4,313
4,466
Food Stores
488
528
512
549
Local Tran. & Gas
2,345
2,551
2,442
2,740
Arts, Ent. & Rec.
2,777
2,765
2,695
2,809
Retail Sales
2,878
2,807
2,830
2,901
Visitor Air Tran.
1,360
1,433
1,446
1,591
Destination Spending
16,651 17,347 16,942 18,012
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
2,834
3,136
2,927
3,062
Arts, Ent. & Rec.
1,780
1,929
1,792
1,862
Retail**
472
472
430
442
Ground Tran.
292
310
288
309
Visitor Air Tran.
650
608
608
653
Other Travel*
1,494
1,505
1,313
1,300
Total Direct Earnings
7,522
7,960
7,357
7,627
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
92.9
94.5
88.1
90.1
Arts, Ent. & Rec.
25.1
25.4
23.2
22.7
Retail**
14.9
14.4
13.0
13.3
Ground Tran.
8.3
8.5
7.5
7.7
Visitor Air Tran.
9.3
9.7
8.7
8.8
Other Travel*
26.0
26.4
20.9
20.5
Total Direct Employment
176.5
178.9
161.4
163.1
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
750
820
806
844
State Tax Receipts
938
955
1,011
1,023
Total Local & State
1,688
1,775
1,818
1,867
2012
2013
2014p
18,681
4,973
23,655
19,066
5,100
24,165
19,899
5,135
25,034
10,202
3,248
87
160
4,985
18,681
10,585
3,265
88
159
4,969
19,066
11,266
3,343
89
162
5,039
19,899
3,233
4,618
544
2,796
2,890
2,962
1,638
18,681
3,468
4,647
546
2,788
2,908
2,969
1,739
19,066
3,859
4,797
570
2,753
3,004
3,042
1,874
19,899
3,267
1,985
464
337
694
1,359
8,106
3,467
1,982
468
336
774
1,474
8,501
3,760
2,190
487
365
828
1,545
9,174
94.8
23.2
13.6
8.1
9.1
20.9
169.7
100.0
23.9
13.9
8.4
9.6
22.3
178.0
106.2
25.2
14.1
8.7
9.9
23.0
187.2
889
1,000
1,889
925
1,049
1,974
987
1,075
2,062
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 66
DEAN RUNYAN ASSOCIATES
Madera County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
180.9
195.1
202.7
225.4
Other Travel*
23.4
27.2
25.4
28.4
Total Direct Spending
204.3
222.3
228.0
253.8
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
69.5
74.9
82.9
98.4
Private Home
30.1
34.0
35.2
37.0
Campground
21.7
21.8
19.3
19.8
Vacation Home
15.8
17.3
16.7
17.3
Day Travel
43.8
47.1
48.4
52.9
Destination Spending
180.9
195.1
202.7
225.4
Visitor Spending by Commodity Purchased ($Million)
Accommodations
39.9
43.5
44.7
50.4
Food Service
43.0
47.0
52.0
56.7
Food Stores
11.3
12.4
12.1
12.9
Local Tran. & Gas
30.3
34.9
33.2
39.7
Arts, Ent. & Rec.
24.7
25.4
26.5
29.0
Retail Sales
31.6
32.0
34.3
36.6
Destination Spending
180.9
195.1
202.7
225.4
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
36.7
41.4
42.7
47.2
Arts, Ent. & Rec.
9.2
10.3
10.2
11.1
Retail**
7.4
7.7
7.4
7.8
Ground Tran.
2.4
2.8
2.8
3.1
Other Travel*
1.0
1.0
1.2
0.8
Total Direct Earnings
56.7
63.1
64.3
70.1
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,420
1,520
1,510
1,670
Arts, Ent. & Rec.
570
610
560
620
Retail**
260
260
250
250
Ground Tran.
80
80
80
90
Other Travel*
50
50
40
40
Total Direct Employment
2,380
2,530
2,440
2,670
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
4.9
6.0
6.4
7.0
State Tax Receipts
11.0
11.5
12.8
13.6
Total Local & State
15.9
17.6
19.2
20.6
2012
2013
2014p
231.6
28.6
260.2
233.6
27.3
260.9
238.8
25.4
264.2
105.4
36.8
18.6
17.2
53.7
231.6
108.0
35.7
19.6
17.0
53.2
233.6
112.5
35.6
19.9
17.5
53.4
238.8
52.3
59.2
12.5
40.1
30.0
37.6
231.6
54.5
59.5
12.7
39.1
30.2
37.6
233.6
58.0
61.0
13.2
37.2
31.0
38.3
238.8
49.8
12.0
8.1
3.4
0.9
74.1
52.1
13.5
8.2
3.4
0.9
78.1
54.6
15.2
8.5
3.6
0.9
82.8
1,770
680
260
90
40
2,840
1,850
840
260
90
40
3,090
1,890
960
270
100
50
3,270
7.3
13.3
20.6
7.5
13.8
21.4
7.9
13.9
21.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 67
Marin County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
585.5
655.9
559.0
592.3
Other Travel*
144.8
181.9
145.7
147.1
Total Direct Spending
730.4
837.8
704.7
739.5
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
332.7
372.4
305.2
326.5
Private Home
83.5
87.7
88.7
92.7
Campground
32.7
44.1
29.0
30.8
Vacation Home
30.5
32.5
31.8
32.7
Day Travel
106.1
119.3
104.4
109.6
Destination Spending
585.5
655.9
559.0
592.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
141.6
158.4
122.5
138.9
Food Service
156.3
179.0
163.2
167.0
Food Stores
25.2
30.9
25.4
27.1
Local Tran. & Gas
50.4
62.2
49.1
56.1
Arts, Ent. & Rec.
99.1
106.9
92.3
95.1
Retail Sales
112.9
118.6
106.6
108.3
Destination Spending
585.5
655.9
559.0
592.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
172.9
203.2
166.4
176.6
Arts, Ent. & Rec.
51.8
60.8
50.0
51.4
Retail**
18.7
20.4
16.4
16.7
Ground Tran.
5.0
6.1
5.0
5.3
Other Travel*
33.7
42.3
33.4
30.6
Total Direct Earnings
282.1
332.7
271.3
280.6
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
4,510
4,780
3,880
4,090
Arts, Ent. & Rec.
1,530
1,730
1,360
1,560
Retail**
530
540
440
450
Ground Tran.
160
180
150
150
Other Travel*
510
580
470
400
Total Direct Employment
7,240
7,810
6,290
6,670
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
25.2
30.0
25.0
26.6
State Tax Receipts
31.7
34.9
33.3
33.3
Total Local & State
56.9
64.9
58.4
60.0
2012
2013
2014p
599.6
170.9
770.5
611.6
185.2
796.9
639.9
194.7
834.7
335.5
92.4
30.5
32.6
108.6
599.6
351.6
92.9
27.2
32.6
107.4
611.6
376.4
93.7
28.1
33.2
108.5
639.9
150.2
166.7
26.1
55.2
94.5
107.0
599.6
164.6
167.0
25.4
52.9
94.7
107.0
611.6
185.1
171.3
26.5
50.8
97.2
109.0
639.9
184.1
52.9
17.0
5.6
37.9
297.5
189.2
56.2
17.0
5.7
42.9
310.9
204.5
59.5
17.5
6.0
46.5
334.0
3,980
1,700
450
160
520
6,800
4,090
1,720
450
160
570
7,000
4,260
1,860
450
160
590
7,310
28.0
31.9
59.9
30.4
33.1
63.5
33.1
33.9
67.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 68
DEAN RUNYAN ASSOCIATES
Mariposa County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
307.8
332.1
380.8
380.8
Other Travel*
2.8
3.4
3.1
3.7
Total Direct Spending
310.6
335.5
383.9
384.5
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
255.4
280.0
325.5
325.3
Private Home
8.7
9.4
9.7
9.7
Campground
4.4
2.6
2.2
2.3
Vacation Home
10.5
11.1
10.9
11.0
Day Travel
28.8
29.0
32.5
32.5
Destination Spending
307.8
332.1
380.8
380.8
Visitor Spending by Commodity Purchased ($Million)
Accommodations
101.7
113.8
126.3
125.7
Food Service
83.4
90.7
109.9
108.4
Food Stores
7.2
7.6
8.4
8.6
Local Tran. & Gas
27.3
30.8
33.3
36.6
Arts, Ent. & Rec.
47.5
48.5
55.3
54.9
Retail Sales
40.8
40.7
47.6
46.6
Destination Spending
307.8
332.1
380.8
380.8
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
51.1
58.1
65.9
64.5
Arts, Ent. & Rec.
10.0
11.2
12.1
12.0
Retail**
10.0
10.1
10.7
10.5
Ground Tran.
2.8
3.3
3.6
3.7
Other Travel*
0.1
0.2
0.2
0.2
Total Direct Earnings
74.0
82.9
92.6
90.9
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,720
2,890
2,950
2,850
Arts, Ent. & Rec.
610
590
640
640
Retail**
430
390
390
370
Ground Tran.
90
100
110
110
Other Travel*
10
10
10
10
Total Direct Employment
3,860
3,970
4,100
3,980
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
12.6
14.3
16.1
15.8
State Tax Receipts
9.6
10.1
12.8
12.3
Total Local & State
22.2
24.5
29.0
28.1
2012
2013
2014p
405.7
3.4
409.0
414.5
3.2
417.7
437.5
3.0
440.5
348.2
9.7
2.4
11.0
34.4
405.7
357.3
9.4
2.5
10.8
34.5
414.5
378.5
9.5
2.6
11.0
35.9
437.5
132.7
116.8
8.9
38.8
58.9
49.5
405.7
139.6
118.2
9.0
38.2
59.6
50.0
414.5
150.2
124.8
9.6
37.8
62.9
52.4
437.5
69.2
13.3
11.5
4.3
0.1
98.4
67.8
14.7
11.7
4.4
0.1
98.7
69.6
17.0
12.4
4.7
0.1
104.0
3,030
790
390
120
10
4,330
3,090
790
390
120
10
4,390
3,080
870
440
130
10
4,530
16.7
12.5
29.2
17.3
13.0
30.3
18.3
13.6
31.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 69
Mendocino County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
328.0
343.2
307.3
319.8
Other Travel*
14.3
15.8
15.2
17.6
Total Direct Spending
342.3
359.0
322.5
337.4
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
183.1
195.0
166.1
173.2
Private Home
42.8
45.4
45.3
47.2
Campground
40.1
39.3
36.9
38.2
Vacation Home
14.0
14.7
14.4
14.7
Day Travel
47.9
48.8
44.7
46.5
Destination Spending
328.0
343.2
307.3
319.8
Visitor Spending by Commodity Purchased ($Million)
Accommodations
76.3
79.7
70.4
72.7
Food Service
90.7
97.3
90.2
92.2
Food Stores
19.4
20.6
19.1
20.1
Local Tran. & Gas
40.2
44.5
37.2
42.5
Arts, Ent. & Rec.
52.8
53.2
46.7
48.0
Retail Sales
48.5
47.8
43.7
44.3
Destination Spending
328.0
343.2
307.3
319.8
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
85.1
93.7
81.9
83.5
Arts, Ent. & Rec.
25.3
27.7
23.2
23.8
Retail**
10.6
10.7
9.1
9.2
Ground Tran.
3.4
3.8
3.2
3.4
Other Travel*
0.7
0.6
1.1
1.0
Total Direct Earnings
125.1
136.4
118.5
120.8
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
3,150
3,290
2,800
2,780
Arts, Ent. & Rec.
2,170
2,170
1,800
1,680
Retail**
380
350
300
300
Ground Tran.
110
110
100
100
Other Travel*
40
30
40
30
Total Direct Employment
5,840
5,950
5,030
4,890
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
11.9
13.2
11.7
11.9
State Tax Receipts
16.5
17.0
16.8
16.8
Total Local & State
28.4
30.2
28.6
28.7
2012
2013
2014p
332.1
17.1
349.2
329.7
16.4
346.1
339.5
15.3
354.9
182.6
47.4
39.5
14.7
48.0
332.1
181.4
46.0
40.3
14.5
47.4
329.7
188.8
46.7
41.4
14.8
48.0
339.5
77.0
96.1
20.0
43.7
49.8
45.5
332.1
78.8
94.7
20.1
42.1
49.2
44.8
329.7
84.8
97.2
21.0
40.3
50.5
45.7
339.5
88.5
25.5
9.7
3.8
0.7
128.3
102.5
31.5
9.7
3.8
0.8
148.3
108.9
33.4
10.0
4.0
0.8
157.1
2,850
1,740
310
100
30
5,020
3,200
2,280
300
100
20
5,910
3,240
2,470
320
110
30
6,160
12.6
16.4
29.1
13.4
17.4
30.8
14.0
17.8
31.8
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 70
DEAN RUNYAN ASSOCIATES
Merced County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
159.0
167.3
163.0
170.6
Other Travel*
39.7
45.5
40.2
48.7
Total Direct Spending
198.7
212.9
203.2
219.3
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
40.3
39.1
34.3
34.9
Private Home
60.5
66.5
68.7
72.5
Campground
7.3
7.1
6.1
6.3
Vacation Home
13.8
14.9
14.4
14.9
Day Travel
37.1
39.8
39.5
42.0
Destination Spending
159.0
167.3
163.0
170.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
23.5
23.9
20.9
21.3
Food Service
40.1
42.7
44.2
44.9
Food Stores
9.5
10.4
10.2
10.8
Local Tran. & Gas
33.0
37.7
34.9
40.1
Arts, Ent. & Rec.
22.0
22.0
21.5
22.0
Retail Sales
30.9
30.6
31.2
31.5
Destination Spending
159.0
167.3
163.0
170.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
22.7
24.6
23.0
23.4
Arts, Ent. & Rec.
10.0
10.9
10.1
10.3
Retail**
6.4
6.5
6.1
6.1
Ground Tran.
2.6
3.0
2.9
3.0
Other Travel*
1.8
1.8
1.5
1.4
Total Direct Earnings
43.5
46.7
43.5
44.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,060
1,100
930
1,010
Arts, Ent. & Rec.
770
770
680
660
Retail**
240
240
220
220
Ground Tran.
80
90
90
90
Other Travel*
90
80
60
60
Total Direct Employment
2,250
2,280
1,980
2,040
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
3.6
4.0
3.7
3.7
State Tax Receipts
12.1
12.7
13.5
13.9
Total Local & State
15.8
16.8
17.2
17.6
2012
2013
2014p
177.3
49.3
226.6
175.5
47.2
222.7
178.2
43.9
222.2
37.8
74.6
6.6
14.8
43.5
177.3
38.8
72.6
6.9
14.7
42.5
175.5
41.1
72.5
7.2
15.1
42.3
178.2
22.3
47.2
10.9
41.4
23.0
32.6
177.3
23.1
46.8
10.8
39.6
22.9
32.2
175.5
24.9
48.0
11.3
37.7
23.5
32.8
178.2
25.1
11.2
6.5
3.4
1.4
47.6
26.6
14.7
6.5
3.4
1.3
52.6
29.3
16.0
6.7
3.5
1.4
57.0
1,060
770
230
90
60
2,210
1,130
970
240
90
60
2,480
1,230
1,040
240
100
60
2,670
3.9
13.8
17.7
4.1
14.2
18.3
4.3
14.1
18.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 71
Modoc County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
31.7
22.9
21.4
21.9
Other Travel*
1.5
1.7
1.5
1.8
Total Direct Spending
33.2
24.5
22.9
23.7
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
6.2
6.6
6.0
6.2
Private Home
4.5
4.8
4.9
5.0
Campground
12.7
4.0
3.5
3.6
Vacation Home
1.5
1.5
1.5
1.5
Day Travel
6.8
5.8
5.5
5.6
Destination Spending
31.7
22.9
21.4
21.9
Visitor Spending by Commodity Purchased ($Million)
Accommodations
6.5
3.6
3.3
3.4
Food Service
7.4
6.4
6.3
6.3
Food Stores
3.5
1.9
1.8
1.8
Local Tran. & Gas
5.3
3.6
3.1
3.5
Arts, Ent. & Rec.
4.7
3.7
3.4
3.5
Retail Sales
4.4
3.6
3.5
3.5
Destination Spending
31.7
22.9
21.4
21.9
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
8.8
7.1
6.5
6.5
Arts, Ent. & Rec.
1.2
1.0
0.9
0.9
Retail**
1.7
1.2
1.0
1.0
Ground Tran.
0.4
0.3
0.2
0.2
Other Travel*
0.1
0.1
0.1
0.1
Total Direct Earnings
12.1
9.6
8.7
8.8
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
390
310
270
260
Arts, Ent. & Rec.
70
50
50
50
Retail**
70
40
40
40
Ground Tran.
10
10
10
10
Other Travel*
0
0
0
0
Total Direct Employment
540
410
360
350
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.0
0.7
0.6
0.6
State Tax Receipts
1.7
1.3
1.3
1.3
Total Local & State
2.7
2.0
1.9
1.9
2012
2013
2014p
22.1
1.8
23.9
21.9
1.6
23.5
22.4
1.5
23.9
6.3
4.9
3.7
1.5
5.7
22.1
6.3
4.7
3.9
1.5
5.5
21.9
6.5
4.7
4.1
1.5
5.6
22.4
3.5
6.4
1.8
3.5
3.5
3.4
22.1
3.6
6.3
1.8
3.4
3.4
3.4
21.9
3.8
6.5
1.9
3.3
3.6
3.4
22.4
6.8
1.0
1.0
0.3
0.1
9.1
6.7
1.0
1.0
0.3
0.1
9.0
6.6
1.0
1.1
0.3
0.1
9.0
270
50
40
10
0
370
260
50
40
10
0
350
240
40
40
10
0
330
0.6
1.3
1.9
0.6
1.3
1.9
0.6
1.3
1.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 72
DEAN RUNYAN ASSOCIATES
Mono County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
437.2
415.6
496.6
487.9
Other Travel*
2.1
2.5
2.4
3.1
Total Direct Spending
439.4
418.1
499.0
491.0
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
321.7
292.7
378.1
373.6
Private Home
6.4
6.8
7.4
7.4
Campground
36.3
42.1
35.4
31.2
Vacation Home
41.4
42.8
42.1
43.2
Day Travel
31.4
31.2
33.6
32.5
Destination Spending
437.2
415.6
496.6
487.9
Visitor Spending by Commodity Purchased ($Million)
Accommodations
142.7
136.9
162.8
159.4
Food Service
113.1
107.3
137.2
133.2
Food Stores
16.3
17.8
17.7
16.9
Local Tran. & Gas
44.6
46.1
49.4
52.6
Arts, Ent. & Rec.
65.4
58.9
70.1
68.5
Retail Sales
55.1
48.6
59.4
57.3
Destination Spending
437.2
415.6
496.6
487.9
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
61.3
60.3
73.1
70.2
Arts, Ent. & Rec.
21.9
21.4
24.3
23.7
Retail**
11.3
10.6
11.2
10.7
Ground Tran.
4.3
4.3
5.0
5.0
Other Travel*
0.1
0.1
0.2
0.2
Total Direct Earnings
98.8
96.8
113.7
109.7
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,340
2,030
2,570
2,290
Arts, Ent. & Rec.
1,190
1,140
1,140
1,080
Retail**
400
350
370
350
Ground Tran.
130
130
150
140
Other Travel*
0
0
10
10
Total Direct Employment
4,070
3,650
4,230
3,870
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
18.4
18.4
23.0
22.2
State Tax Receipts
13.7
12.9
16.6
15.6
Total Local & State
32.1
31.3
39.6
37.8
2012
2013
2014p
517.4
3.1
520.5
530.1
2.9
533.0
532.0
2.7
534.8
398.5
7.6
33.7
43.1
34.4
517.4
412.3
8.5
32.9
41.8
34.6
530.1
413.0
8.4
33.3
42.6
34.7
532.0
167.7
142.9
17.5
55.8
73.0
60.6
517.4
175.1
146.0
17.6
55.0
74.5
61.7
530.1
175.7
148.1
18.2
52.2
75.7
62.2
532.0
74.7
26.2
11.6
5.7
0.2
118.4
81.0
31.4
11.9
5.8
0.2
130.4
79.1
35.0
12.2
6.1
0.2
132.7
2,600
1,330
380
160
10
4,480
2,680
1,450
390
160
10
4,680
2,500
1,470
420
170
10
4,570
23.4
15.8
39.2
24.6
16.9
41.5
24.5
16.9
41.5
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 73
Monterey County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,060
2,132
2,023
2,150
Other Travel*
96
103
91
103
Total Direct Spending
2,156
2,236
2,114
2,254
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,433
1,479
1,385
1,475
Private Home
149
157
159
168
Campground
35
37
33
34
Vacation Home
56
60
59
61
Day Travel
386
400
387
411
Destination Spending
2,060
2,132
2,023
2,150
Visitor Spending by Commodity Purchased ($Million)
Accommodations
501
514
461
483
Food Service
574
612
612
645
Food Stores
55
61
57
62
Local Tran. & Gas
179
201
181
212
Arts, Ent. & Rec.
300
302
285
302
Retail Sales
431
423
413
431
Visitor Air Tran.
18
19
15
15
Destination Spending
2,060
2,132
2,023
2,150
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
432
469
434
452
Arts, Ent. & Rec.
285
312
280
297
Retail**
69
69
61
64
Ground Tran.
17
19
17
19
Visitor Air Tran.
7
12
10
10
Other Travel*
13
17
15
15
Total Direct Earnings
823
898
817
858
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
14.6
15.0
13.4
13.8
Arts, Ent. & Rec.
4.2
4.0
3.3
3.6
Retail**
2.2
2.1
1.9
2.0
Ground Tran.
0.5
0.6
0.5
0.5
Visitor Air Tran.
0.1
0.1
0.1
0.1
Other Travel*
0.3
0.3
0.3
0.3
Total Direct Employment
22.0
22.1
19.5
20.3
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
81
89
81
83
State Tax Receipts
102
105
111
113
Total Local & State
183
193
192
196
2012
2013
2014p
2,259
105
2,364
2,363
102
2,465
2,476
97
2,573
1,565
170
37
61
426
2,259
1,658
170
38
61
436
2,363
1,759
170
40
62
446
2,476
524
676
63
218
315
446
16
2,259
571
702
65
220
327
461
17
2,363
624
733
69
214
342
478
18
2,476
485
321
68
21
11
16
922
506
338
71
22
13
17
966
551
359
74
24
14
18
1,039
14.7
4.3
2.1
0.6
0.1
0.3
22.0
15.1
4.4
2.2
0.6
0.1
0.3
22.7
16.0
4.6
2.2
0.6
0.1
0.3
23.8
88
112
200
94
120
214
100
125
225
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 74
DEAN RUNYAN ASSOCIATES
Napa County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
909
1,047
1,055
1,008
Other Travel*
24
28
26
40
Total Direct Spending
934
1,075
1,081
1,048
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
596
705
718
672
Private Home
27
29
30
30
Campground
14
15
10
14
Vacation Home
20
22
21
22
Day Travel
251
276
276
270
Destination Spending
909
1,047
1,055
1,008
Visitor Spending by Commodity Purchased ($Million)
Accommodations
214
261
253
246
Food Service
236
277
293
274
Food Stores
26
30
29
30
Local Tran. & Gas
55
66
62
66
Arts, Ent. & Rec.
185
204
203
192
Retail Sales
194
209
214
200
Destination Spending
909
1,047
1,055
1,008
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
215
267
262
245
Arts, Ent. & Rec.
74
89
85
80
Retail**
30
33
30
29
Ground Tran.
6
8
7
7
Other Travel*
2
2
2
5
Total Direct Earnings
327
398
386
366
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
6,620
7,320
7,100
6,550
Arts, Ent. & Rec.
3,790
4,450
4,170
3,620
Retail**
1,000
1,050
990
900
Ground Tran.
190
230
220
210
Other Travel*
60
60
50
110
Total Direct Employment 11,670 13,110 12,530 11,390
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
39
49
48
46
State Tax Receipts
40
45
51
46
Total Local & State
79
94
99
92
2012
2013
2014p
1,068
44
1,112
1,098
43
1,142
1,111
45
1,155
714
32
16
22
284
1,068
749
31
14
22
282
1,098
762
31
14
22
282
1,111
269
289
31
69
202
209
1,068
295
292
30
67
204
210
1,098
310
293
31
63
205
210
1,111
264
87
31
8
6
396
290
92
31
8
6
428
311
95
32
8
7
454
6,780
4,050
890
220
130
12,070
7,110
4,280
910
230
140
12,670
7,590
4,330
920
230
160
13,230
49
46
95
53
49
101
54
49
104
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 75
Nevada County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
271.0
285.4
269.2
278.5
Other Travel*
17.4
17.9
16.1
19.5
Total Direct Spending
288.4
303.3
285.3
298.0
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
81.3
89.1
83.3
85.5
Private Home
49.8
52.1
52.8
54.4
Campground
32.6
32.5
26.0
28.3
Vacation Home
44.8
47.1
46.3
47.2
Day Travel
62.6
64.6
60.8
63.2
Destination Spending
271.0
285.4
269.2
278.5
Visitor Spending by Commodity Purchased ($Million)
Accommodations
50.0
53.1
49.6
50.8
Food Service
75.9
81.9
81.1
82.2
Food Stores
17.9
19.2
17.3
18.4
Local Tran. & Gas
33.2
37.1
31.6
36.3
Arts, Ent. & Rec.
47.5
48.1
44.9
45.9
Retail Sales
46.5
46.0
44.7
44.9
Destination Spending
271.0
285.4
269.2
278.5
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
60.8
67.6
62.9
63.8
Arts, Ent. & Rec.
17.3
19.0
17.0
17.3
Retail**
10.1
10.3
9.0
9.1
Ground Tran.
2.6
2.9
2.6
2.8
Other Travel*
1.4
0.7
0.9
0.9
Total Direct Earnings
92.2
100.6
92.4
93.9
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,090
2,270
1,820
1,840
Arts, Ent. & Rec.
1,000
920
790
830
Retail**
340
340
300
300
Ground Tran.
80
90
80
80
Other Travel*
50
30
30
30
Total Direct Employment
3,560
3,650
3,020
3,080
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
8.0
8.9
8.3
8.4
State Tax Receipts
14.1
14.6
15.2
15.1
Total Local & State
22.1
23.5
23.5
23.5
2012
2013
2014p
282.6
20.4
303.0
278.7
20.0
298.7
285.3
18.8
304.1
91.2
54.8
26.4
47.1
63.2
282.6
90.6
53.1
26.5
46.5
61.9
278.7
94.6
54.0
26.8
47.4
62.5
285.3
52.6
84.3
17.6
36.1
46.7
45.4
282.6
53.3
82.9
17.4
34.5
46.0
44.6
278.7
56.6
85.1
18.1
32.9
47.2
45.4
285.3
67.0
18.2
9.4
3.0
1.3
98.9
67.5
22.3
9.3
3.0
1.5
103.6
76.6
20.6
9.6
3.1
1.5
111.5
1,890
890
300
80
30
3,200
1,910
1,050
300
80
40
3,390
2,170
950
300
90
40
3,540
8.6
14.5
23.2
8.7
15.0
23.7
9.2
15.3
24.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 76
DEAN RUNYAN ASSOCIATES
Orange County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
2012
Total Direct Travel Spending ($Million)
Destination Spending
8,180
8,260
8,053
8,440
8,760
Other Travel*
1,348
1,436
1,253
1,343
1,340
Total Direct Spending
9,527
9,695
9,306
9,783 10,100
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
4,637
4,642
4,424
4,662
4,911
Private Home
999
1,042
1,085
1,125
1,141
Campground
131
124
106
107
108
Vacation Home
132
141
139
144
144
Day Travel
2,281
2,311
2,299
2,401
2,456
Destination Spending
8,180
8,260
8,053
8,440
8,760
Visitor Spending by Commodity Purchased ($Million)
Accommodations
1,563
1,603
1,399
1,499
1,637
Food Service
2,005
2,072
2,149
2,202
2,277
Food Stores
223
237
231
245
243
Local Tran. & Gas
955
1,028
970
1,094
1,114
Arts, Ent. & Rec.
1,766
1,718
1,681
1,735
1,786
Retail Sales
1,370
1,307
1,322
1,344
1,373
Visitor Air Tran.
298
293
301
321
330
Destination Spending
8,180
8,260
8,053
8,440
8,760
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,459
1,559
1,451
1,500
1,601
Arts, Ent. & Rec.
890
942
878
904
964
Retail**
218
213
196
200
210
Ground Tran.
101
106
99
105
115
Visitor Air Tran.
21
21
20
22
24
Other Travel*
260
277
231
219
216
Total Direct Earnings
2,950
3,118
2,876
2,951
3,129
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
50.8
50.2
46.7
47.2
48.2
Arts, Ent. & Rec.
27.1
28.3
25.6
26.3
26.5
Retail**
6.8
6.5
6.0
5.9
6.1
Ground Tran.
2.9
3.0
2.7
2.8
2.9
Visitor Air Tran.
0.4
0.4
0.4
0.4
0.4
Other Travel*
6.0
5.8
4.7
4.4
4.3
Total Direct Employment
94.0
94.2
86.0
86.9
88.4
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
309
338
311
322
341
State Tax Receipts
403
404
437
437
427
Total Local & State
711
742
748
759
768
2013
2014p
9,020
1,382
10,402
9,385
1,444
10,829
5,141
1,143
114
144
2,479
9,020
5,451
1,153
116
146
2,518
9,385
1,790
2,316
247
1,112
1,818
1,393
343
9,020
1,978
2,393
258
1,085
1,881
1,430
359
9,385
1,618
1,028
214
116
26
236
3,239
1,671
1,085
223
126
28
273
3,405
49.8
28.2
6.3
3.0
0.4
4.6
92.4
50.9
29.2
6.5
3.1
0.4
5.2
95.3
360
450
810
382
460
842
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 77
Placer County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
747.2
740.1
791.4
831.3
Other Travel*
59.7
68.2
61.3
72.5
Total Direct Spending
806.8
808.3
852.6
903.8
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
379.2
358.5
397.7
421.0
Private Home
134.2
144.5
156.3
161.7
Campground
37.8
30.8
26.2
27.6
Vacation Home
90.3
100.2
98.1
102.0
Day Travel
105.6
106.2
113.1
119.1
Destination Spending
747.2
740.1
791.4
831.3
Visitor Spending by Commodity Purchased ($Million)
Accommodations
166.7
162.6
161.0
168.5
Food Service
199.7
202.6
232.3
240.3
Food Stores
32.9
33.8
34.4
36.7
Local Tran. & Gas
78.9
83.8
83.2
96.2
Arts, Ent. & Rec.
146.7
142.2
152.2
158.3
Retail Sales
122.2
115.2
128.3
131.3
Destination Spending
747.2
740.1
791.4
831.3
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
127.0
130.9
137.0
141.7
Arts, Ent. & Rec.
65.6
69.2
70.6
73.2
Retail**
21.7
21.0
21.0
21.6
Ground Tran.
6.9
7.3
7.6
8.1
Other Travel*
4.9
4.6
4.1
3.7
Total Direct Earnings
226.0
233.0
240.4
248.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
4,960
4,930
5,170
5,270
Arts, Ent. & Rec.
3,560
3,710
3,670
3,740
Retail**
680
650
680
660
Ground Tran.
220
220
230
240
Other Travel*
160
130
120
110
Total Direct Employment
9,570
9,640
9,870 10,020
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
21.4
22.0
23.0
23.5
State Tax Receipts
37.2
37.0
43.4
44.0
Total Local & State
58.6
59.0
66.4
67.4
2012
2013
2014p
862.1
71.4
933.5
888.3
70.1
958.4
914.2
65.6
979.8
443.6
163.9
30.2
101.8
122.5
862.1
468.9
164.6
28.9
102.3
123.7
888.3
491.2
164.3
29.9
104.3
124.5
914.2
178.2
249.9
36.9
98.8
163.4
134.9
862.1
191.4
256.7
37.3
97.6
167.4
138.0
888.3
205.5
263.9
38.8
93.3
172.0
140.7
914.2
150.6
78.3
22.8
9.0
3.0
263.6
163.8
88.5
23.4
9.3
3.3
288.2
170.1
89.9
24.2
9.8
3.3
297.4
5,490
3,630
690
250
100
10,160
5,830
3,910
710
260
100
10,800
5,900
3,660
710
270
100
10,650
24.5
43.2
67.7
26.2
46.1
72.3
27.1
46.6
73.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 78
DEAN RUNYAN ASSOCIATES
Plumas County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
101.7
105.1
97.2
98.5
Other Travel*
3.4
3.8
3.1
3.7
Total Direct Spending
105.2
108.9
100.3
102.1
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
29.1
31.8
28.1
29.0
Private Home
10.7
11.2
10.9
11.1
Campground
21.3
20.7
18.7
18.3
Vacation Home
23.9
24.5
24.0
24.3
Day Travel
16.8
17.0
15.6
15.8
Destination Spending
101.7
105.1
97.2
98.5
Visitor Spending by Commodity Purchased ($Million)
Accommodations
22.3
23.1
21.4
21.4
Food Service
26.1
27.6
26.7
26.6
Food Stores
7.9
8.1
7.4
7.4
Local Tran. & Gas
13.8
15.0
12.7
14.0
Arts, Ent. & Rec.
16.5
16.4
15.0
15.1
Retail Sales
15.2
14.8
14.1
13.9
Destination Spending
101.7
105.1
97.2
98.5
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
19.9
21.6
19.6
19.6
Arts, Ent. & Rec.
4.7
5.1
4.4
4.4
Retail**
3.7
3.7
3.2
3.2
Ground Tran.
1.0
1.1
1.0
1.0
Other Travel*
0.2
0.2
0.1
0.1
Total Direct Earnings
29.6
31.7
28.4
28.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
920
860
730
760
Arts, Ent. & Rec.
190
190
160
150
Retail**
180
160
140
130
Ground Tran.
30
30
30
30
Other Travel*
10
10
10
10
Total Direct Employment
1,330
1,260
1,070
1,080
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
2.5
2.8
2.5
2.5
State Tax Receipts
4.8
4.9
5.0
4.8
Total Local & State
7.4
7.7
7.5
7.3
2012
2013
2014p
103.3
3.6
106.9
100.4
3.4
103.7
102.9
3.1
106.0
31.2
11.1
20.1
24.3
16.6
103.3
31.0
10.5
19.4
23.4
16.0
100.4
32.1
10.6
20.1
23.8
16.3
102.9
22.8
28.0
7.7
14.7
15.7
14.4
103.3
22.6
27.2
7.5
13.9
15.3
13.9
100.4
23.8
27.9
7.9
13.3
15.7
14.2
102.9
21.1
4.8
3.4
1.2
0.1
30.6
21.7
4.7
3.3
1.1
0.1
30.9
23.3
4.9
3.4
1.2
0.1
32.9
790
160
140
30
10
1,120
800
150
130
30
10
1,120
820
160
130
30
10
1,150
2.7
4.8
7.5
2.6
4.9
7.5
2.7
5.0
7.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 79
Riverside County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
5,545
5,842
5,774
6,212
Other Travel*
438
505
485
563
Total Direct Spending
5,983
6,347
6,258
6,774
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
2,094
2,108
1,973
2,209
Private Home
771
835
899
940
Campground
203
224
220
230
Vacation Home
910
1,004
991
1,028
Day Travel
1,567
1,672
1,690
1,804
Destination Spending
5,545
5,842
5,774
6,212
Visitor Spending by Commodity Purchased ($Million)
Accommodations
1,012
1,041
921
1,003
Food Service
1,549
1,683
1,760
1,863
Food Stores
209
237
236
256
Local Tran. & Gas
568
645
602
711
Arts, Ent. & Rec.
954
977
966
1,029
Retail Sales
1,179
1,185
1,212
1,268
Visitor Air Tran.
75
75
76
81
Destination Spending
5,545
5,842
5,774
6,212
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
839
924
875
936
Arts, Ent. & Rec.
360
401
378
402
Retail**
186
192
179
187
Ground Tran.
53
59
55
61
Visitor Air Tran.
16
16
15
17
Other Travel*
62
66
76
76
Total Direct Earnings
1,517
1,659
1,578
1,678
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
36.8
38.2
36.0
37.8
Arts, Ent. & Rec.
14.7
15.8
15.5
15.8
Retail**
6.6
6.9
6.3
6.5
Ground Tran.
1.6
1.7
1.5
1.6
Visitor Air Tran.
0.3
0.3
0.3
0.3
Other Travel*
1.9
1.9
1.7
1.4
Total Direct Employment
61.9
64.8
61.3
63.5
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
156
169
159
169
State Tax Receipts
277
292
324
332
Total Local & State
433
461
483
502
2012
2013
2014p
6,402
564
6,965
6,391
561
6,952
6,543
533
7,076
2,364
945
228
1,027
1,837
6,402
2,418
937
200
1,028
1,808
6,391
2,527
949
201
1,047
1,819
6,543
1,058
1,928
251
727
1,060
1,294
83
6,402
1,087
1,925
245
702
1,059
1,288
85
6,391
1,168
1,966
253
674
1,082
1,306
94
6,543
995
429
196
67
18
72
1,776
1,003
451
196
67
20
78
1,815
1,093
483
201
71
21
79
1,948
39.7
16.8
6.7
1.7
0.3
1.4
66.6
40.6
17.3
6.7
1.8
0.3
1.4
68.1
43.4
18.7
6.8
1.8
0.3
1.5
72.6
179
324
503
182
335
516
190
340
530
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 80
DEAN RUNYAN ASSOCIATES
Sacramento County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,404
2,473
2,360
2,488
Other Travel*
658
669
634
722
Total Direct Spending
3,062
3,142
2,993
3,210
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,099
1,107
989
1,046
Private Home
646
679
695
727
Campground
11
12
13
14
Vacation Home
20
22
21
22
Day Travel
627
654
642
679
Destination Spending
2,404
2,473
2,360
2,488
Visitor Spending by Commodity Purchased ($Million)
Accommodations
289
287
229
242
Food Service
595
629
635
655
Food Stores
74
82
80
86
Local Tran. & Gas
390
427
395
447
Arts, Ent. & Rec.
404
403
385
400
Retail Sales
423
413
411
419
Visitor Air Tran.
228
232
225
240
Destination Spending
2,404
2,473
2,360
2,488
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
352
379
342
354
Arts, Ent. & Rec.
172
187
170
176
Retail**
69
69
63
64
Ground Tran.
43
46
41
44
Visitor Air Tran.
14
17
16
17
Other Travel*
61
60
59
65
Total Direct Earnings
711
758
691
720
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
15.0
15.5
14.0
14.4
Arts, Ent. & Rec.
5.8
6.1
6.1
7.1
Retail**
2.3
2.3
2.1
2.1
Ground Tran.
1.2
1.3
1.1
1.1
Visitor Air Tran.
0.3
0.4
0.3
0.3
Other Travel*
1.9
1.6
1.3
1.3
Total Direct Employment
26.6
27.0
24.9
26.2
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
77
81
72
74
State Tax Receipts
131
135
143
146
Total Local & State
209
217
216
220
2012
2013
2014p
2,516
742
3,258
2,594
738
3,333
2,672
738
3,409
1,070
728
13
22
684
2,516
1,133
734
13
22
693
2,594
1,201
737
13
22
698
2,672
253
666
84
449
405
422
239
2,516
280
683
85
454
415
430
248
2,594
310
704
88
445
427
439
259
2,672
370
185
66
47
18
72
758
392
203
68
48
20
73
805
419
221
70
52
21
76
859
14.6
7.0
2.2
1.1
0.3
1.4
26.6
15.3
7.0
2.2
1.2
0.3
1.4
27.5
16.1
7.0
2.3
1.3
0.3
1.4
28.4
75
141
216
82
148
231
89
150
239
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 81
San Benito County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
73.1
76.8
73.7
76.7
Other Travel*
8.6
9.6
8.6
10.5
Total Direct Spending
81.8
86.5
82.3
87.2
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
9.4
9.8
9.0
9.1
Private Home
25.1
27.0
27.8
28.8
Campground
19.9
20.4
17.9
19.0
Vacation Home
2.2
2.3
2.3
2.3
Day Travel
16.6
17.3
16.7
17.4
Destination Spending
73.1
76.8
73.7
76.7
Visitor Spending by Commodity Purchased ($Million)
Accommodations
7.6
7.7
6.8
7.1
Food Service
20.5
22.0
22.5
22.8
Food Stores
8.4
9.2
8.5
9.0
Local Tran. & Gas
11.4
12.7
11.0
12.7
Arts, Ent. & Rec.
12.4
12.5
12.0
12.2
Retail Sales
12.9
12.8
12.8
12.9
Destination Spending
73.1
76.8
73.7
76.7
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
13.0
14.3
13.3
13.6
Arts, Ent. & Rec.
3.1
3.4
3.1
3.2
Retail**
3.0
3.0
2.8
2.8
Ground Tran.
0.8
0.9
0.8
0.9
Other Travel*
0.3
0.3
0.3
0.3
Total Direct Earnings
20.2
21.9
20.3
20.7
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
460
460
450
450
Arts, Ent. & Rec.
170
200
180
190
Retail**
80
80
70
70
Ground Tran.
30
30
20
30
Other Travel*
20
10
10
10
Total Direct Employment
750
790
740
740
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.6
1.8
1.7
1.8
State Tax Receipts
4.5
4.6
4.9
4.9
Total Local & State
6.1
6.5
6.6
6.7
2012
2013
2014p
77.0
10.7
87.6
78.3
10.3
88.6
80.0
9.6
89.6
9.4
29.2
18.6
2.3
17.4
77.0
9.7
29.4
19.3
2.3
17.6
78.3
10.3
29.7
19.7
2.4
17.9
80.0
7.3
23.1
8.8
12.6
12.3
12.9
77.0
7.9
23.4
9.0
12.4
12.5
13.1
78.3
8.5
24.1
9.4
11.9
12.9
13.3
80.0
14.2
3.3
2.8
0.9
0.3
21.6
15.0
3.3
2.9
1.0
0.3
22.4
15.7
3.7
3.0
1.0
0.3
23.6
460
220
70
30
10
790
490
200
70
30
10
800
500
220
70
30
10
820
1.8
4.7
6.5
1.8
5.0
6.8
1.9
5.0
6.9
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 82
DEAN RUNYAN ASSOCIATES
San Bernardino County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
3,460
3,646
3,594
3,725
Other Travel*
573
609
536
605
Total Direct Spending
4,033
4,254
4,130
4,330
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,000
1,043
1,022
1,061
Private Home
581
608
619
626
Campground
131
138
115
126
Vacation Home
792
846
835
862
Day Travel
955
1,011
1,003
1,051
Destination Spending
3,460
3,646
3,594
3,725
Visitor Spending by Commodity Purchased ($Million)
Accommodations
552
581
534
555
Food Service
916
992
1,038
1,056
Food Stores
132
146
140
149
Local Tran. & Gas
451
511
478
542
Arts, Ent. & Rec.
562
573
567
580
Retail Sales
693
691
705
711
Visitor Air Tran.
154
151
132
132
Destination Spending
3,460
3,646
3,594
3,725
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
477
529
508
521
Arts, Ent. & Rec.
264
293
276
282
Retail**
112
115
106
107
Ground Tran.
41
46
43
46
Visitor Air Tran.
26
33
34
37
Other Travel*
69
79
77
80
Total Direct Earnings
989
1,094
1,044
1,073
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
23.3
24.2
22.7
23.0
Arts, Ent. & Rec.
13.9
14.5
13.9
13.8
Retail**
4.1
4.2
3.7
3.7
Ground Tran.
1.2
1.3
1.2
1.2
Visitor Air Tran.
0.6
0.6
0.6
0.6
Other Travel*
1.9
1.9
1.7
1.7
Total Direct Employment
45.0
46.7
43.7
44.0
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
86
97
93
94
State Tax Receipts
190
199
217
218
Total Local & State
276
296
310
311
2012
2013
2014p
3,786
602
4,388
3,797
578
4,375
3,911
556
4,467
1,102
629
129
861
1,066
3,786
1,119
617
143
856
1,062
3,797
1,196
625
144
871
1,075
3,911
573
1,080
147
549
591
719
128
3,786
589
1,083
150
542
592
719
122
3,797
637
1,118
157
527
612
737
122
3,911
547
297
111
49
40
84
1,129
573
306
113
50
45
90
1,177
630
311
117
54
47
94
1,254
23.8
14.2
3.8
1.3
0.6
1.8
45.4
25.1
15.5
3.9
1.3
0.6
1.8
48.3
26.6
15.7
4.0
1.3
0.6
1.8
50.1
97
211
308
99
220
318
104
223
327
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 83
San Diego County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
10,741 11,360 11,255 11,909
Other Travel*
1,272
1,408
1,269
1,416
Total Direct Spending
12,013 12,768 12,525 13,325
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
5,988
6,355
6,223
6,665
Private Home
1,217
1,309
1,362
1,408
Campground
449
444
380
390
Vacation Home
259
280
275
284
Day Travel
2,828
2,973
3,016
3,162
Destination Spending
10,741 11,360 11,255 11,909
Visitor Spending by Commodity Purchased ($Million)
Accommodations
2,000
2,149
1,888
2,040
Food Service
2,738
2,964
3,135
3,259
Food Stores
338
368
354
377
Local Tran. & Gas
1,149
1,286
1,231
1,398
Arts, Ent. & Rec.
2,046
2,085
2,082
2,180
Retail Sales
1,890
1,886
1,945
2,003
Visitor Air Tran.
580
622
622
654
Destination Spending
10,741 11,360 11,255 11,909
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,885
2,101
2,009
2,097
Arts, Ent. & Rec.
948
1,052
1,001
1,044
Retail**
303
308
287
296
Ground Tran.
127
140
135
144
Visitor Air Tran.
40
40
39
41
Other Travel*
176
192
160
168
Total Direct Earnings
3,478
3,833
3,629
3,791
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
66.2
69.3
65.8
67.6
Arts, Ent. & Rec.
28.3
30.0
31.0
31.0
Retail**
10.4
10.5
9.7
9.9
Ground Tran.
3.7
4.0
3.7
3.8
Visitor Air Tran.
0.8
0.9
0.8
0.8
Other Travel*
4.3
4.5
3.6
3.6
Total Direct Employment
113.8
119.1
114.5
116.7
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
377
421
392
409
State Tax Receipts
501
523
580
584
Total Local & State
878
944
972
993
2012
2013
2014p
12,258
1,445
13,703
12,552
1,445
13,996
13,217
1,437
14,654
6,932
1,419
404
283
3,219
12,258
7,181
1,426
414
283
3,247
12,552
7,711
1,458
423
289
3,336
13,217
2,180
3,352
374
1,418
2,232
2,037
664
12,258
2,315
3,412
381
1,417
2,273
2,068
684
12,552
2,564
3,576
403
1,403
2,385
2,151
734
13,217
2,217
1,108
309
157
44
171
4,006
2,343
1,152
316
160
49
174
4,194
2,544
1,214
334
174
52
175
4,492
70.0
31.6
10.1
4.0
0.8
3.5
120.1
73.1
33.2
10.3
4.1
0.8
3.6
125.2
77.1
34.6
10.8
4.4
0.9
3.3
131.0
427
568
995
444
600
1,045
474
623
1,097
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 84
DEAN RUNYAN ASSOCIATES
San Francisco County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
6,367
7,464
9,616 10,104
Other Travel*
1,507
1,218
1,200
1,356
Total Direct Spending
7,875
8,682 10,817 11,461
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
4,988
5,869
7,412
7,788
Private Home
442
494
662
732
Campground
7
34
7
4
Vacation Home
36
39
38
39
Day Travel
894
1,028
1,498
1,541
Destination Spending
6,367
7,464
9,616 10,104
Visitor Spending by Commodity Purchased ($Million)
Accommodations
1,596
1,987
2,176
2,445
Food Service
1,576
1,866
2,690
2,702
Food Stores
128
162
215
225
Local Tran. & Gas
346
431
572
630
Arts, Ent. & Rec.
978
1,091
1,488
1,505
Retail Sales
1,063
1,158
1,637
1,633
Visitor Air Tran.
682
771
837
963
Destination Spending
6,367
7,464
9,616 10,104
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
1,068
1,334
1,668
1,734
Arts, Ent. & Rec.
578
701
911
919
Retail**
160
179
229
230
Ground Tran.
44
55
72
75
Other Travel*
238
113
94
105
Total Direct Earnings
2,088
2,381
2,975
3,063
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
28.3
32.6
40.8
40.2
Arts, Ent. & Rec.
12.8
15.0
17.7
17.3
Retail**
4.0
4.2
5.3
5.1
Ground Tran.
1.3
1.6
2.1
2.1
Other Travel*
3.4
2.3
1.8
1.9
Total Direct Employment
49.8
55.7
67.6
66.6
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
321
396
468
500
State Tax Receipts
243
272
410
397
Total Local & State
565
667
878
897
2012
2013
2014p
10,686
1,466
12,152
11,261
1,815
13,076
11,831
1,998
13,829
8,267
784
3
39
1,594
10,686
8,777
827
3
39
1,615
11,261
9,286
867
3
40
1,635
11,831
2,755
2,795
225
644
1,550
1,673
1,044
10,686
3,109
2,853
229
643
1,583
1,704
1,139
11,261
3,490
2,913
238
622
1,618
1,730
1,221
11,831
1,872
981
242
83
124
3,302
1,983
1,033
248
85
205
3,553
2,122
1,064
256
89
243
3,774
42.1
16.8
5.2
2.2
2.2
68.4
43.4
16.4
5.2
2.3
2.5
69.8
45.6
16.4
5.3
2.4
2.5
72.1
545
389
934
597
417
1,013
647
429
1,076
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 85
San Joaquin County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
496.8
527.3
527.4
566.2
Other Travel*
113.2
128.9
114.7
137.4
Total Direct Spending
610.1
656.1
642.1
703.6
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
134.4
138.7
126.5
140.5
Private Home
164.8
178.0
186.9
196.9
Campground
6.8
7.1
6.4
7.2
Vacation Home
10.4
11.2
10.8
11.2
Day Travel
180.3
192.3
196.8
210.4
Destination Spending
496.8
527.3
527.4
566.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
50.5
52.7
44.6
48.5
Food Service
132.5
142.6
151.3
157.8
Food Stores
24.0
26.8
27.2
29.3
Local Tran. & Gas
106.9
121.6
115.9
135.0
Arts, Ent. & Rec.
73.5
74.5
74.6
78.3
Retail Sales
109.5
108.9
113.5
116.8
Destination Spending
496.8
527.3
527.4
566.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
75.8
83.9
79.5
83.8
Arts, Ent. & Rec.
32.3
35.7
34.0
35.6
Retail**
19.3
19.8
18.8
19.4
Ground Tran.
9.2
10.2
9.9
10.7
Other Travel*
6.8
7.6
7.5
7.1
Total Direct Earnings
143.4
157.4
150.1
157.0
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
3,240
3,320
3,130
3,320
Arts, Ent. & Rec.
1,470
1,620
1,610
1,630
Retail**
710
710
670
680
Ground Tran.
280
300
280
300
Other Travel*
290
260
240
220
Total Direct Employment
5,990
6,210
5,950
6,150
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
11.9
13.2
12.6
13.3
State Tax Receipts
37.5
39.4
42.6
44.3
Total Local & State
49.3
52.6
55.2
57.6
2012
2013
2014p
575.7
138.6
714.3
573.8
133.3
707.1
584.5
125.2
709.7
149.2
196.2
7.4
11.2
211.8
575.7
153.9
192.6
7.6
11.1
208.6
573.8
163.9
192.8
7.7
11.4
208.8
584.5
52.0
161.4
28.6
135.7
79.8
117.7
575.7
54.6
161.4
28.6
131.7
79.8
117.2
573.8
60.1
166.0
29.7
126.2
82.2
119.5
584.5
88.4
37.6
20.0
11.6
7.1
165.1
93.3
39.9
20.1
11.6
7.2
172.4
99.4
44.3
20.8
12.4
7.3
184.6
3,480
1,690
690
310
210
6,380
3,680
1,860
700
310
220
6,770
3,840
2,130
720
320
220
7,240
14.2
42.9
57.1
14.5
44.2
58.7
15.1
44.1
59.3
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 86
DEAN RUNYAN ASSOCIATES
San Luis Obispo County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,175
1,194
1,191
1,260
Other Travel*
77
78
67
75
Total Direct Spending
1,252
1,272
1,258
1,335
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
609
644
661
705
Private Home
93
98
100
102
Campground
147
130
115
122
Vacation Home
40
43
42
43
Day Travel
286
280
273
287
Destination Spending
1,175
1,194
1,191
1,260
Visitor Spending by Commodity Purchased ($Million)
Accommodations
255
261
262
278
Food Service
301
316
331
343
Food Stores
61
60
56
60
Local Tran. & Gas
153
163
148
172
Arts, Ent. & Rec.
160
158
156
163
Retail Sales
235
227
231
237
Visitor Air Tran.
9
10
7
7
Destination Spending
1,175
1,194
1,191
1,260
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
217
233
231
240
Arts, Ent. & Rec.
76
82
77
80
Retail**
45
43
40
41
Ground Tran.
12
13
12
13
Visitor Air Tran.
5
3
3
3
Other Travel*
16
11
11
11
Total Direct Earnings
370
385
373
388
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
8,650
8,710
8,370
8,580
Arts, Ent. & Rec.
4,680
4,210
4,190
3,960
Retail**
1,670
1,550
1,350
1,360
Ground Tran.
370
370
350
370
Visitor Air Tran.
90
60
50
50
Other Travel*
440
340
290
270
Total Direct Employment 15,900 15,240 14,600 14,600
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
39
42
42
44
State Tax Receipts
59
59
65
65
Total Local & State
98
101
107
109
2012
2013
2014p
1,345
77
1,422
1,389
78
1,467
1,441
77
1,517
770
105
126
43
301
1,345
806
105
130
43
305
1,389
848
105
134
44
310
1,441
308
366
60
180
173
249
8
1,345
333
374
62
179
177
254
11
1,389
363
386
65
172
183
260
11
1,441
263
88
44
15
3
11
424
278
87
45
15
4
12
441
301
89
47
16
4
13
470
9,290
4,850
1,440
390
50
270
16,290
9,640
4,880
1,460
410
70
250
16,710
9,990
4,950
1,470
430
60
260
17,160
48
65
113
50
69
120
54
71
125
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 87
San Mateo County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
2,250
2,408
2,456
2,659
Other Travel*
231
255
229
275
Total Direct Spending
2,481
2,663
2,685
2,933
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
1,443
1,550
1,575
1,736
Private Home
298
313
333
341
Campground
32
39
28
29
Vacation Home
18
19
19
20
Day Travel
459
487
501
532
Destination Spending
2,250
2,408
2,456
2,659
Visitor Spending by Commodity Purchased ($Million)
Accommodations
398
452
410
488
Food Service
576
624
672
703
Food Stores
68
77
76
82
Local Tran. & Gas
425
467
482
534
Arts, Ent. & Rec.
367
374
380
400
Retail Sales
417
416
436
452
Destination Spending
2,250
2,408
2,456
2,659
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
340
388
377
410
Arts, Ent. & Rec.
143
159
154
162
Retail**
69
70
67
69
Ground Tran.
64
68
66
72
Visitor Air Tran.
623
519
513
559
Other Travel*
622
548
532
570
Total Direct Earnings
1,861
1,753
1,710
1,842
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
11.5
12.0
11.9
12.3
Arts, Ent. & Rec.
6.2
5.9
5.6
5.8
Retail**
1.7
1.7
1.7
1.7
Ground Tran.
1.7
1.8
1.6
1.6
Visitor Air Tran.
7.4
7.9
7.2
7.4
Other Travel*
7.8
8.3
7.5
7.6
Total Direct Employment
36.3
37.6
35.4
36.4
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
145
157
160
173
State Tax Receipts
150
148
167
170
Total Local & State
295
305
327
343
2012
2013
2014p
2,702
239
2,941
2,785
246
3,031
2,905
254
3,160
1,781
341
30
20
531
2,702
1,859
343
31
20
533
2,785
1,969
346
32
20
538
2,905
538
706
79
530
400
449
2,702
598
712
80
539
404
452
2,785
677
731
83
540
415
461
2,905
430
168
71
75
607
586
1,937
487
173
72
74
677
652
2,135
519
179
74
81
718
695
2,266
12.6
6.5
1.7
1.7
7.7
7.6
37.8
13.7
6.6
1.8
1.7
8.1
8.0
40.1
14.3
6.7
1.8
1.8
8.4
8.3
41.2
182
164
345
195
177
372
216
180
396
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 88
DEAN RUNYAN ASSOCIATES
Santa Barbara County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,531
1,543
1,562
1,647
Other Travel*
127
140
124
137
Total Direct Spending
1,657
1,682
1,686
1,784
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
933
935
959
1,024
Private Home
147
157
161
164
Campground
56
55
48
50
Vacation Home
33
36
35
36
Day Travel
361
360
359
374
Destination Spending
1,531
1,543
1,562
1,647
Visitor Spending by Commodity Purchased ($Million)
Accommodations
339
356
350
376
Food Service
400
407
435
449
Food Stores
48
51
49
52
Local Tran. & Gas
185
197
187
215
Arts, Ent. & Rec.
212
203
205
213
Retail Sales
316
297
307
314
Visitor Air Tran.
30
32
30
28
Destination Spending
1,531
1,543
1,562
1,647
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
299
319
318
331
Arts, Ent. & Rec.
90
93
90
93
Retail**
51
49
46
47
Ground Tran.
17
18
17
18
Visitor Air Tran.
6
8
8
9
Other Travel*
19
22
20
21
Total Direct Earnings
481
509
498
519
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
10.1
10.1
9.9
10.0
Arts, Ent. & Rec.
3.8
3.8
3.9
4.0
Retail**
1.7
1.5
1.4
1.4
Ground Tran.
0.5
0.5
0.5
0.5
Visitor Air Tran.
0.1
0.1
0.1
0.1
Other Travel*
0.4
0.5
0.4
0.4
Total Direct Employment
16.6
16.5
16.2
16.4
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
59
63
63
66
State Tax Receipts
76
75
84
85
Total Local & State
135
138
147
150
2012
2013
2014p
1,717
140
1,858
1,778
138
1,916
1,859
135
1,994
1,077
166
53
36
386
1,717
1,127
167
55
36
393
1,778
1,196
168
57
37
401
1,859
404
467
52
221
221
323
29
1,717
438
478
54
221
226
329
33
1,778
484
495
57
215
234
339
34
1,859
351
100
50
20
9
23
553
383
102
51
21
11
24
592
410
109
53
22
12
25
631
10.4
4.4
1.4
0.5
0.1
0.4
17.2
11.0
4.4
1.5
0.6
0.2
0.4
18.1
11.5
4.7
1.5
0.6
0.2
0.4
18.8
69
83
153
74
89
163
79
91
170
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 89
Santa Clara County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
3,485
3,552
3,324
3,688
Other Travel*
764
780
696
823
Total Direct Spending
4,249
4,332
4,020
4,511
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
2,158
2,198
1,966
2,211
Private Home
551
565
581
614
Campground
46
40
31
53
Vacation Home
22
24
23
24
Day Travel
709
724
722
786
Destination Spending
3,485
3,552
3,324
3,688
Visitor Spending by Commodity Purchased ($Million)
Accommodations
637
690
546
641
Food Service
916
947
950
1,025
Food Stores
112
119
115
132
Local Tran. & Gas
404
433
405
477
Arts, Ent. & Rec.
525
512
487
528
Retail Sales
626
600
594
631
Visitor Air Tran.
264
251
226
254
Destination Spending
3,485
3,552
3,324
3,688
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
556
606
538
594
Arts, Ent. & Rec.
210
223
202
219
Retail**
98
96
87
93
Ground Tran.
49
51
46
52
Visitor Air Tran.
21
25
19
21
Other Travel*
105
108
90
104
Total Direct Earnings
1,039
1,109
982
1,082
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
19.7
19.9
17.8
19.2
Arts, Ent. & Rec.
5.7
5.4
5.3
5.2
Retail**
2.8
2.5
2.3
2.4
Ground Tran.
1.4
1.4
1.2
1.3
Visitor Air Tran.
0.4
0.4
0.3
0.3
Other Travel*
2.2
2.1
1.7
1.8
Total Direct Employment
32.3
31.8
28.6
30.2
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
130
142
124
137
State Tax Receipts
174
176
187
197
Total Local & State
304
318
311
334
2012
2013
2014p
3,715
877
4,592
3,849
931
4,780
4,073
941
5,014
2,273
605
39
24
774
3,715
2,389
614
42
24
780
3,849
2,588
628
42
25
791
4,073
702
1,027
124
468
526
625
245
3,715
790
1,040
126
468
533
631
260
3,849
925
1,077
132
460
552
649
279
4,073
620
226
94
55
21
118
1,134
680
249
96
55
24
135
1,239
743
258
100
60
26
144
1,329
19.5
5.5
2.3
1.4
0.3
1.9
30.9
20.7
5.9
2.2
1.4
0.3
2.0
32.7
21.8
6.2
2.4
1.5
0.4
2.1
34.2
144
187
331
159
198
357
174
202
377
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 90
DEAN RUNYAN ASSOCIATES
Santa Cruz County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
656.9
674.9
664.4
703.6
Other Travel*
56.9
61.5
46.6
55.8
Total Direct Spending
713.8
736.4
711.1
759.4
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
276.9
282.3
294.5
319.6
Private Home
71.6
75.7
70.9
73.0
Campground
67.0
66.0
57.7
59.0
Vacation Home
86.3
92.2
89.5
92.5
Day Travel
155.1
158.7
151.7
159.6
Destination Spending
656.9
674.9
664.4
703.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
138.1
147.1
139.8
151.8
Food Service
171.6
177.5
187.1
193.3
Food Stores
35.7
37.5
35.0
36.8
Local Tran. & Gas
89.8
98.4
87.5
100.7
Arts, Ent. & Rec.
100.1
97.6
96.7
100.4
Retail Sales
121.7
116.7
118.3
120.7
Destination Spending
656.9
674.9
664.4
703.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
110.5
119.5
116.1
122.1
Arts, Ent. & Rec.
44.5
47.3
44.6
46.2
Retail**
22.3
22.0
20.1
20.4
Ground Tran.
6.5
7.1
6.7
7.1
Other Travel*
10.5
9.7
4.3
4.6
Total Direct Earnings
194.4
205.6
191.8
200.4
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
4,590
4,540
4,370
4,510
Arts, Ent. & Rec.
2,440
2,440
2,230
2,530
Retail**
720
680
660
690
Ground Tran.
200
210
200
210
Other Travel*
300
250
120
120
Total Direct Employment
8,260
8,120
7,580
8,050
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
20.2
21.9
21.2
22.4
State Tax Receipts
34.2
34.6
37.2
37.6
Total Local & State
54.4
56.5
58.4
60.0
2012
2013
2014p
713.6
55.7
769.3
733.8
54.5
788.3
760.9
52.3
813.2
327.1
72.4
61.5
92.2
160.5
713.6
342.9
72.5
64.6
92.0
161.8
733.8
364.6
72.6
67.0
93.9
162.7
760.9
161.1
194.5
36.2
100.8
100.6
120.2
713.6
176.1
197.3
37.3
99.3
102.1
121.7
733.8
195.2
202.7
39.1
94.8
105.0
124.1
760.9
127.4
48.0
21.0
7.6
4.3
208.3
139.0
48.6
21.5
7.8
4.6
221.5
150.9
52.6
22.3
8.3
5.2
239.2
4,580
2,600
700
210
120
8,200
4,850
2,600
710
220
120
8,510
5,160
2,740
730
220
130
8,980
23.2
36.0
59.2
24.8
37.9
62.7
26.7
38.6
65.3
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 91
Shasta County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
346.0
359.4
347.0
364.2
Other Travel*
34.8
38.4
34.7
38.0
Total Direct Spending
380.7
397.8
381.6
402.2
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
139.3
145.3
140.6
145.5
Private Home
40.3
43.2
43.1
43.9
Campground
35.8
34.4
31.7
36.1
Vacation Home
36.1
38.5
37.3
38.3
Day Travel
94.4
98.0
94.3
100.4
Destination Spending
346.0
359.4
347.0
364.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
72.5
74.8
72.8
76.0
Food Service
84.3
89.4
90.1
92.7
Food Stores
19.8
20.9
19.8
21.6
Local Tran. & Gas
54.9
60.9
54.3
63.5
Arts, Ent. & Rec.
49.0
48.9
46.6
48.3
Retail Sales
61.6
60.3
59.4
60.5
Visitor Air Tran.
3.8
4.2
3.9
1.7
Destination Spending
346.0
359.4
347.0
364.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
57.0
61.7
59.0
60.8
Arts, Ent. & Rec.
21.8
23.7
21.5
22.2
Retail**
12.6
12.6
11.3
11.7
Ground Tran.
4.2
4.7
4.3
4.6
Visitor Air Tran.
1.1
1.0
0.9
0.7
Other Travel*
3.1
2.7
2.6
2.9
Total Direct Earnings
99.8
106.3
99.7
102.9
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,550
2,540
2,360
2,370
Arts, Ent. & Rec.
1,100
1,110
960
1,020
Retail**
460
440
390
400
Ground Tran.
130
140
130
130
Visitor Air Tran.
10
20
10
10
Other Travel*
90
80
80
80
Total Direct Employment
4,340
4,320
3,930
4,010
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
9.6
10.4
10.1
10.3
State Tax Receipts
19.0
19.5
20.5
20.8
Total Local & State
28.6
29.9
30.5
31.2
2012
2013
2014p
372.6
37.3
409.9
370.4
35.7
406.0
377.6
33.0
410.6
154.0
44.2
34.4
38.1
101.9
372.6
153.5
43.3
35.7
37.8
100.0
370.4
157.7
43.4
36.7
38.8
101.0
377.6
79.0
95.8
20.9
63.9
49.6
61.7
1.7
372.6
80.6
94.8
21.0
61.4
49.1
60.9
2.5
370.4
83.4
98.0
22.1
58.9
50.8
62.5
1.9
377.6
64.1
23.7
12.1
5.0
0.9
2.9
108.6
67.2
22.0
12.1
5.0
1.3
2.7
110.4
70.4
23.5
12.6
5.4
1.3
3.0
116.1
2,570
1,070
410
140
10
80
4,270
2,670
1,010
400
140
20
70
4,310
2,770
1,030
420
150
20
80
4,460
10.7
20.3
30.9
10.8
20.8
31.6
11.0
21.0
32.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 92
DEAN RUNYAN ASSOCIATES
Sierra County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
17.1
18.3
17.6
18.4
Other Travel*
0.7
0.6
0.5
0.6
Total Direct Spending
17.8
18.9
18.1
19.0
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
9.0
10.0
9.6
10.3
Private Home
1.7
1.8
1.7
1.7
Campground
0.6
0.6
0.5
0.5
Vacation Home
3.1
3.1
3.1
3.1
Day Travel
2.6
2.8
2.6
2.7
Destination Spending
17.1
18.3
17.6
18.4
Visitor Spending by Commodity Purchased ($Million)
Accommodations
4.3
4.7
4.5
4.7
Food Service
4.8
5.3
5.2
5.4
Food Stores
0.6
0.7
0.7
0.7
Local Tran. & Gas
1.7
2.0
1.8
2.0
Arts, Ent. & Rec.
2.9
3.0
2.8
2.9
Retail Sales
2.7
2.7
2.6
2.7
Destination Spending
17.1
18.3
17.6
18.4
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
2.6
2.9
2.8
2.9
Arts, Ent. & Rec.
0.6
0.7
0.6
0.6
Retail**
0.4
0.5
0.4
0.4
Ground Tran.
0.2
0.2
0.2
0.2
Other Travel*
0.1
0.0
0.0
0.0
Total Direct Earnings
3.8
4.2
3.9
4.1
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
170
180
170
180
Arts, Ent. & Rec.
20
20
20
20
Retail**
20
20
20
20
Ground Tran.
0
10
0
10
Other Travel*
0
0
0
0
Total Direct Employment
220
230
220
220
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
0.5
0.5
0.5
0.5
State Tax Receipts
0.6
0.7
0.7
0.7
Total Local & State
1.1
1.2
1.2
1.2
2012
2013
2014p
19.2
0.6
19.8
19.0
0.5
19.5
19.5
0.5
20.0
11.0
1.7
0.6
3.1
2.8
19.2
11.0
1.6
0.6
3.0
2.8
19.0
11.3
1.7
0.6
3.1
2.8
19.5
5.0
5.7
0.7
2.1
3.0
2.7
19.2
5.1
5.6
0.7
2.0
3.0
2.7
19.0
5.4
5.7
0.7
1.9
3.1
2.7
19.5
3.1
0.7
0.4
0.2
0.0
4.4
2.7
0.6
0.4
0.2
0.0
3.9
3.1
0.7
0.4
0.2
0.0
4.4
190
20
20
10
0
240
170
20
20
10
0
220
170
20
20
10
0
210
0.6
0.7
1.2
0.6
0.7
1.2
0.6
0.7
1.3
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 93
Siskiyou County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
166.5
179.9
167.8
171.6
Other Travel*
7.2
8.2
7.2
8.6
Total Direct Spending
173.7
188.1
175.0
180.2
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
75.7
79.6
75.3
76.6
Private Home
22.8
23.8
24.2
24.7
Campground
16.3
20.9
15.7
16.3
Vacation Home
26.3
27.8
27.3
27.8
Day Travel
25.4
27.7
25.3
26.2
Destination Spending
166.5
179.9
167.8
171.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
38.5
41.1
38.5
39.0
Food Service
45.8
50.0
49.0
49.2
Food Stores
9.2
10.9
9.5
9.9
Local Tran. & Gas
19.9
23.6
19.7
22.2
Arts, Ent. & Rec.
27.5
28.4
26.2
26.5
Retail Sales
25.7
25.9
24.8
24.7
Destination Spending
166.5
179.9
167.8
171.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
40.5
45.5
42.0
42.2
Arts, Ent. & Rec.
8.6
9.7
8.5
8.6
Retail**
5.6
5.9
5.1
5.1
Ground Tran.
1.6
1.9
1.7
1.8
Other Travel*
0.3
0.3
0.3
0.3
Total Direct Earnings
56.7
63.4
57.7
58.0
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,620
1,640
1,460
1,410
Arts, Ent. & Rec.
700
700
580
530
Retail**
250
250
200
200
Ground Tran.
50
60
50
50
Other Travel*
20
20
10
10
Total Direct Employment
2,640
2,660
2,310
2,200
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
5.0
5.7
5.3
5.3
State Tax Receipts
8.2
8.7
8.9
8.8
Total Local & State
13.2
14.4
14.3
14.1
2012
2013
2014p
176.6
8.6
185.2
173.5
8.1
181.7
177.4
7.6
185.0
80.8
24.7
16.5
27.8
26.9
176.6
80.3
23.8
16.2
27.2
26.1
173.5
83.0
24.1
16.3
27.7
26.2
177.4
40.8
50.9
9.7
22.6
27.3
25.2
176.6
41.2
49.9
9.5
21.5
26.7
24.7
173.5
43.3
51.2
9.9
20.5
27.4
25.1
177.4
44.6
9.2
5.3
1.9
0.3
61.4
46.5
10.1
5.2
1.9
0.4
64.0
52.0
9.3
5.4
2.0
0.4
69.1
1,450
570
210
50
20
2,300
1,480
610
200
50
20
2,370
1,560
590
200
50
20
2,420
5.5
8.6
14.1
5.5
8.8
14.3
5.8
9.0
14.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 94
DEAN RUNYAN ASSOCIATES
Solano County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
489.6
515.5
517.7
534.5
Other Travel*
68.2
76.8
68.2
80.6
Total Direct Spending
557.7
592.3
586.0
615.1
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
113.1
124.6
116.0
120.4
Private Home
160.8
166.4
174.7
179.1
Campground
6.7
7.6
6.8
7.6
Vacation Home
6.6
6.9
6.9
7.0
Day Travel
202.4
210.0
213.4
220.4
Destination Spending
489.6
515.5
517.7
534.5
Visitor Spending by Commodity Purchased ($Million)
Accommodations
39.6
45.1
40.1
43.0
Food Service
140.5
151.1
159.1
161.0
Food Stores
25.4
28.1
28.2
29.9
Local Tran. & Gas
53.9
60.9
57.4
65.3
Arts, Ent. & Rec.
110.3
111.7
111.1
113.2
Retail Sales
119.8
118.5
121.7
122.2
Destination Spending
489.6
515.5
517.7
534.5
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
81.2
91.5
88.1
90.2
Arts, Ent. & Rec.
50.9
56.1
53.2
54.0
Retail**
19.1
19.4
18.2
18.3
Ground Tran.
4.9
5.5
5.4
5.6
Other Travel*
3.9
3.9
3.8
3.2
Total Direct Earnings
159.9
176.4
168.6
171.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
3,560
3,780
3,580
3,560
Arts, Ent. & Rec.
2,880
3,140
3,130
3,040
Retail**
670
690
650
640
Ground Tran.
150
160
160
160
Other Travel*
160
150
140
130
Total Direct Employment
7,420
7,920
7,650
7,540
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
11.1
12.9
12.3
12.9
State Tax Receipts
30.8
32.0
35.0
34.9
Total Local & State
41.9
44.9
47.3
47.8
2012
2013
2014p
538.6
81.1
619.7
543.3
78.2
621.5
564.2
73.0
637.2
125.5
181.3
3.6
7.0
221.2
538.6
130.1
181.3
3.6
7.0
221.3
543.3
143.4
184.3
3.6
7.1
225.8
564.2
45.2
163.5
28.4
64.3
114.4
122.8
538.6
48.2
164.9
28.6
62.8
115.4
123.5
543.3
55.4
171.2
29.9
60.4
119.9
127.4
564.2
94.4
56.5
18.8
6.0
3.0
178.6
99.3
78.9
19.0
6.1
3.0
206.3
105.4
81.4
19.8
6.5
3.0
216.1
3,650
3,180
660
170
120
7,790
3,800
4,040
660
170
120
8,800
3,930
4,240
690
180
130
9,170
13.5
33.4
46.9
15.0
35.4
50.4
16.2
35.8
52.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 95
Sonoma County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,190
1,273
1,328
1,427
Other Travel*
106
116
107
120
Total Direct Spending
1,296
1,389
1,435
1,548
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
523
572
600
663
Private Home
138
145
153
158
Campground
39
41
41
44
Vacation Home
92
97
97
99
Day Travel
397
418
438
464
Destination Spending
1,190
1,273
1,328
1,427
Visitor Spending by Commodity Purchased ($Million)
Accommodations
222
240
230
253
Food Service
308
339
375
397
Food Stores
45
50
52
56
Local Tran. & Gas
111
128
126
147
Arts, Ent. & Rec.
244
253
263
280
Retail Sales
260
263
282
295
Destination Spending
1,190
1,273
1,328
1,427
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
207
235
237
252
Arts, Ent. & Rec.
114
128
128
135
Retail**
41
42
41
43
Ground Tran.
11
13
13
14
Other Travel*
12
11
11
11
Total Direct Earnings
385
430
429
455
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
8,050
8,600
8,420
8,780
Arts, Ent. & Rec.
5,400
6,090
6,270
6,350
Retail**
1,340
1,340
1,330
1,380
Ground Tran.
330
370
360
390
Other Travel*
340
290
270
260
Total Direct Employment 15,470 16,690 16,650 17,160
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
39
44
46
50
State Tax Receipts
60
63
72
74
Total Local & State
99
107
119
124
2012
2013
2014p
1,499
122
1,621
1,606
121
1,726
1,645
115
1,760
715
158
48
99
479
1,499
798
160
51
99
498
1,606
837
158
51
100
498
1,645
278
415
57
152
291
305
1,499
320
440
60
156
308
322
1,606
351
447
61
148
313
324
1,645
272
146
46
15
11
490
287
158
48
16
12
521
320
157
49
17
12
556
9,130
6,680
1,430
410
260
17,920
9,540
7,140
1,510
440
260
18,900
10,150
6,970
1,510
450
270
19,350
54
73
127
60
79
138
64
79
143
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 96
DEAN RUNYAN ASSOCIATES
Stanislaus County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
364.8
363.4
368.6
392.1
Other Travel*
127.5
124.0
95.5
105.4
Total Direct Spending
492.3
487.3
464.1
497.5
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
118.9
109.2
104.4
116.4
Private Home
110.4
117.8
122.6
128.4
Campground
6.8
4.3
6.2
3.8
Vacation Home
6.3
6.7
6.5
6.7
Day Travel
122.4
125.4
128.9
136.7
Destination Spending
364.8
363.4
368.6
392.1
Visitor Spending by Commodity Purchased ($Million)
Accommodations
43.9
40.3
36.2
38.8
Food Service
96.4
98.0
105.2
109.2
Food Stores
17.1
17.9
18.7
19.4
Local Tran. & Gas
75.9
81.9
79.2
91.1
Arts, Ent. & Rec.
53.4
51.0
51.7
54.1
Retail Sales
77.3
73.3
77.0
78.8
Visitor Air Tran.
0.8
1.0
0.8
0.6
Destination Spending
364.8
363.4
368.6
392.1
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
53.6
55.2
53.8
56.4
Arts, Ent. & Rec.
23.6
24.6
23.8
24.8
Retail**
13.8
13.5
13.0
13.2
Ground Tran.
6.6
6.9
6.8
7.3
Visitor Air Tran.
1.1
0.7
0.8
0.8
Other Travel*
27.5
19.2
11.2
8.4
Total Direct Earnings
126.1
120.1
109.4
110.9
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,590
2,450
2,330
2,410
Arts, Ent. & Rec.
1,500
1,420
1,370
1,450
Retail**
510
490
470
480
Ground Tran.
200
200
190
200
Visitor Air Tran.
20
10
10
10
Other Travel*
1,030
690
380
280
Total Direct Employment
5,850
5,270
4,760
4,830
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
9.6
8.9
8.4
8.6
State Tax Receipts
28.3
28.3
30.4
31.3
Total Local & State
37.9
37.2
38.9
39.9
2012
2013
2014p
398.0
102.2
500.2
398.9
98.6
497.5
403.6
91.5
495.1
122.8
127.4
4.0
6.7
137.1
398.0
126.7
125.7
4.1
6.7
135.7
398.9
132.3
125.1
4.3
6.8
135.1
403.6
41.5
111.5
18.9
91.3
55.0
79.2
0.5
398.0
43.7
112.0
19.0
89.0
55.2
79.3
0.8
398.9
47.2
114.5
19.6
84.9
56.5
80.4
0.4
403.6
59.4
26.1
13.6
7.9
1.0
6.7
114.6
62.6
25.8
13.7
7.9
1.5
6.7
118.3
68.9
27.5
14.1
8.4
1.6
7.0
127.6
2,510
1,560
480
210
20
210
4,980
2,660
1,500
480
210
20
210
5,100
2,860
1,590
490
220
20
210
5,400
8.8
30.3
39.1
9.0
31.3
40.3
9.4
31.2
40.6
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 97
Sutter County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
57.3
64.2
58.3
63.2
Other Travel*
14.9
17.0
14.9
17.9
Total Direct Spending
72.2
81.2
73.2
81.1
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
13.7
16.0
11.8
13.1
Private Home
19.6
21.7
21.5
23.1
Campground
0.0
0.0
0.0
0.0
Vacation Home
1.5
1.7
1.6
1.7
Day Travel
22.4
24.9
23.4
25.3
Destination Spending
57.3
64.2
58.3
63.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
5.6
6.5
5.0
5.5
Food Service
15.6
17.7
16.9
17.8
Food Stores
2.7
3.1
2.9
3.2
Local Tran. & Gas
11.5
13.7
12.0
14.2
Arts, Ent. & Rec.
8.7
9.3
8.4
8.9
Retail Sales
13.2
13.7
13.0
13.5
Destination Spending
57.3
64.2
58.3
63.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
9.5
11.2
9.7
10.3
Arts, Ent. & Rec.
4.9
5.7
4.9
5.1
Retail**
2.5
2.7
2.4
2.5
Ground Tran.
0.9
1.1
1.0
1.0
Other Travel*
0.7
0.7
0.6
0.6
Total Direct Earnings
18.5
21.3
18.5
19.5
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
480
520
430
450
Arts, Ent. & Rec.
450
480
380
450
Retail**
100
100
90
90
Ground Tran.
30
30
30
30
Other Travel*
50
40
30
30
Total Direct Employment
1,100
1,170
960
1,050
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.3
1.5
1.3
1.4
State Tax Receipts
4.7
5.1
5.1
5.4
Total Local & State
5.9
6.6
6.4
6.7
2012
2013
2014p
63.7
18.0
81.7
62.3
17.4
79.8
63.6
16.3
79.8
13.8
22.9
0.0
1.7
25.3
63.7
13.8
22.3
0.0
1.7
24.7
62.3
14.6
22.5
0.0
1.7
24.8
63.6
5.8
18.1
3.1
14.1
9.0
13.5
63.7
5.9
17.8
3.1
13.4
8.8
13.3
62.3
6.5
18.3
3.2
12.8
9.1
13.6
63.6
10.8
5.4
2.5
1.1
0.6
20.4
11.1
5.3
2.5
1.1
0.6
20.7
11.3
5.7
2.6
1.2
0.7
21.4
460
460
90
30
30
1,080
470
510
90
30
30
1,130
490
520
90
30
30
1,170
1.4
5.2
6.6
1.4
5.3
6.7
1.4
5.2
6.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 98
DEAN RUNYAN ASSOCIATES
Tehama County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
96.0
102.7
101.3
108.1
Other Travel*
9.8
11.1
9.9
11.8
Total Direct Spending
105.7
113.8
111.2
120.0
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
30.5
29.4
27.5
30.9
Private Home
30.0
31.5
33.8
34.6
Campground
5.2
8.2
7.3
8.1
Vacation Home
15.3
16.4
16.1
16.5
Day Travel
15.0
17.2
16.6
18.0
Destination Spending
96.0
102.7
101.3
108.1
Visitor Spending by Commodity Purchased ($Million)
Accommodations
17.0
17.9
16.3
17.7
Food Service
27.9
29.9
31.3
32.6
Food Stores
6.1
7.3
7.3
7.8
Local Tran. & Gas
11.9
14.4
13.0
15.4
Arts, Ent. & Rec.
16.3
16.6
16.3
17.2
Retail Sales
16.7
16.7
17.1
17.5
Destination Spending
96.0
102.7
101.3
108.1
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
18.3
20.1
19.2
20.3
Arts, Ent. & Rec.
5.6
6.2
5.8
6.0
Retail**
3.3
3.5
3.3
3.4
Ground Tran.
1.0
1.1
1.1
1.2
Other Travel*
0.4
0.3
0.3
0.3
Total Direct Earnings
28.5
31.2
29.6
31.1
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
850
850
830
870
Arts, Ent. & Rec.
370
300
260
300
Retail**
130
130
120
120
Ground Tran.
30
30
30
30
Other Travel*
20
20
10
10
Total Direct Employment
1,400
1,320
1,250
1,330
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
2.4
2.6
2.5
2.7
State Tax Receipts
5.4
5.8
6.2
6.4
Total Local & State
7.8
8.4
8.8
9.0
2012
2013
2014p
116.2
11.9
128.1
116.1
11.3
127.4
117.7
10.5
128.3
32.3
34.0
12.6
16.5
20.9
116.2
32.9
33.3
12.9
16.2
20.8
116.1
34.1
33.6
12.8
16.5
20.7
117.7
19.3
34.4
8.6
17.3
18.2
18.3
116.2
19.9
34.3
8.6
16.8
18.2
18.2
116.1
20.8
35.0
8.9
15.9
18.6
18.5
117.7
22.0
6.6
3.7
1.4
0.3
34.1
21.9
6.5
3.7
1.4
0.3
33.9
22.8
7.4
3.8
1.5
0.3
35.8
920
350
130
40
10
1,450
960
380
130
40
10
1,520
960
470
130
40
10
1,620
2.9
6.5
9.4
2.9
6.7
9.6
3.0
6.7
9.7
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 99
Trinity County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
53.8
53.3
49.6
49.2
Other Travel*
2.3
2.4
2.1
2.6
Total Direct Spending
56.1
55.7
51.8
51.8
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
11.8
11.8
10.8
9.5
Private Home
6.7
7.3
7.4
7.3
Campground
16.6
14.8
12.9
13.7
Vacation Home
11.5
12.4
12.2
12.2
Day Travel
7.3
7.0
6.5
6.5
Destination Spending
53.8
53.3
49.6
49.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
11.3
11.1
10.3
9.9
Food Service
13.2
13.5
13.3
12.7
Food Stores
5.4
5.2
4.7
4.9
Local Tran. & Gas
8.1
8.3
7.0
7.8
Arts, Ent. & Rec.
8.3
8.0
7.4
7.2
Retail Sales
7.6
7.2
7.0
6.7
Destination Spending
53.8
53.3
49.6
49.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
10.3
10.7
9.8
9.4
Arts, Ent. & Rec.
4.9
5.2
4.6
4.4
Retail**
2.3
2.2
1.9
1.8
Ground Tran.
0.6
0.6
0.5
0.5
Other Travel*
0.1
0.1
0.1
0.1
Total Direct Earnings
18.2
18.7
16.9
16.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
550
530
480
420
Arts, Ent. & Rec.
350
370
290
260
Retail**
120
100
80
80
Ground Tran.
20
20
20
20
Other Travel*
10
10
0
0
Total Direct Employment
1,050
1,030
880
780
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.1
1.1
1.1
1.0
State Tax Receipts
2.4
2.3
2.3
2.3
Total Local & State
3.5
3.5
3.4
3.2
2012
2013
2014p
47.2
2.5
49.8
47.1
2.4
49.6
48.3
2.2
50.5
10.2
7.5
11.3
12.1
6.1
47.2
10.1
7.2
11.8
11.9
6.1
47.1
10.4
7.4
12.1
12.2
6.2
48.3
9.5
12.7
4.3
7.2
7.1
6.6
47.2
9.7
12.6
4.4
7.0
7.0
6.5
47.1
10.2
12.9
4.6
6.7
7.2
6.6
48.3
9.4
4.5
1.8
0.6
0.1
16.4
10.0
3.5
1.8
0.6
0.1
15.9
10.4
3.3
1.9
0.6
0.1
16.2
440
270
70
20
0
800
440
200
70
20
0
730
460
210
70
20
0
760
0.9
2.1
3.0
0.9
2.1
3.1
0.9
2.1
3.1
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 100
DEAN RUNYAN ASSOCIATES
Tulare County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
294.8
319.9
313.0
331.6
Other Travel*
71.5
83.3
75.8
89.6
Total Direct Spending
366.3
403.2
388.8
421.1
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
134.7
145.5
137.1
146.8
Private Home
80.8
88.9
92.7
97.4
Campground
16.0
16.7
15.5
15.8
Vacation Home
23.2
25.4
24.6
25.5
Day Travel
40.0
43.3
43.2
46.0
Destination Spending
294.8
319.9
313.0
331.6
Visitor Spending by Commodity Purchased ($Million)
Accommodations
62.4
69.5
64.2
67.5
Food Service
75.1
82.0
84.8
87.9
Food Stores
16.0
17.9
17.6
18.6
Local Tran. & Gas
48.8
56.3
52.4
60.5
Arts, Ent. & Rec.
41.2
42.3
41.3
43.1
Retail Sales
51.4
51.9
52.7
54.0
Destination Spending
294.8
319.9
313.0
331.6
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
60.7
69.0
65.7
68.1
Arts, Ent. & Rec.
15.5
17.4
16.2
16.8
Retail**
10.3
10.7
10.0
10.2
Ground Tran.
4.2
4.8
4.7
4.9
Other Travel*
4.3
4.6
4.5
4.2
Total Direct Earnings
95.0
106.5
101.0
104.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
2,550
2,720
2,450
2,620
Arts, Ent. & Rec.
1,100
990
920
880
Retail**
410
400
370
380
Ground Tran.
130
140
140
140
Other Travel*
180
170
160
160
Total Direct Employment
4,370
4,430
4,050
4,190
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
8.8
11.1
10.7
11.0
State Tax Receipts
21.0
22.2
23.6
24.4
Total Local & State
29.8
33.3
34.3
35.4
2012
2013
2014p
348.7
87.7
436.4
352.1
85.3
437.4
365.6
79.8
445.4
159.6
98.8
17.2
25.4
47.7
348.7
165.4
96.5
17.8
25.2
47.2
352.1
177.4
96.5
18.3
25.9
47.4
365.6
72.2
93.2
18.9
62.6
45.5
56.3
348.7
75.9
94.0
19.0
60.7
45.9
56.5
352.1
83.2
98.0
19.9
58.5
47.9
58.2
365.6
73.5
18.4
10.9
5.5
3.3
111.7
75.6
16.2
11.0
5.6
3.6
112.1
83.4
16.0
11.5
6.0
3.7
120.5
2,810
960
410
150
140
4,470
2,970
860
420
160
150
4,540
3,170
830
440
160
160
4,770
11.6
24.3
35.9
11.9
25.0
36.9
12.7
25.1
37.8
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 101
Tuolumne County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
155.9
173.8
171.0
183.2
Other Travel*
10.1
11.3
9.3
11.1
Total Direct Spending
166.0
185.0
180.3
194.3
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
56.3
65.0
65.3
73.6
Private Home
27.4
29.4
29.3
30.1
Campground
12.4
15.9
14.1
15.3
Vacation Home
40.6
42.2
41.4
42.0
Day Travel
19.3
21.3
20.8
22.2
Destination Spending
155.9
173.8
171.0
183.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
37.4
42.6
40.8
44.2
Food Service
42.2
47.4
49.3
51.7
Food Stores
8.5
10.2
9.6
10.4
Local Tran. & Gas
17.4
21.1
19.1
22.6
Arts, Ent. & Rec.
25.7
27.1
26.6
28.0
Retail Sales
24.6
25.3
25.6
26.4
Destination Spending
155.9
173.8
171.0
183.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
30.3
35.5
34.3
36.4
Arts, Ent. & Rec.
6.7
7.7
7.2
7.6
Retail**
4.8
5.2
4.8
4.9
Ground Tran.
1.5
1.8
1.7
1.9
Other Travel*
0.8
0.8
0.6
0.6
Total Direct Earnings
44.2
51.1
48.6
51.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,350
1,380
1,310
1,360
Arts, Ent. & Rec.
420
440
370
400
Retail**
190
200
180
190
Ground Tran.
50
50
50
50
Other Travel*
30
30
20
20
Total Direct Employment
2,040
2,100
1,940
2,020
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
3.8
4.6
4.7
5.3
State Tax Receipts
7.5
8.2
8.8
9.0
Total Local & State
11.3
12.8
13.5
14.3
2012
2013
2014p
189.7
11.3
201.1
188.4
10.7
199.1
195.6
10.0
205.6
81.3
29.7
14.3
41.9
22.6
189.7
83.4
28.7
13.0
41.3
22.0
188.4
89.1
29.1
13.2
42.0
22.3
195.6
46.5
54.2
9.9
22.9
29.1
27.1
189.7
47.7
53.7
9.5
21.8
28.8
26.8
188.4
51.6
55.7
10.0
21.0
29.9
27.5
195.6
38.8
8.1
5.1
2.1
0.8
54.9
43.8
7.9
5.1
2.1
0.7
59.6
46.7
7.4
5.3
2.2
0.7
62.2
1,470
410
190
60
20
2,160
1,600
410
190
60
30
2,280
1,680
390
200
60
20
2,350
5.6
8.8
14.4
5.8
9.2
15.0
6.1
9.4
15.4
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 102
DEAN RUNYAN ASSOCIATES
Ventura County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
1,192
1,234
1,217
1,300
Other Travel*
179
198
178
213
Total Direct Spending
1,371
1,432
1,395
1,514
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
504
519
492
542
Private Home
263
278
293
302
Campground
55
53
46
49
Vacation Home
44
47
46
48
Day Travel
327
337
339
359
Destination Spending
1,192
1,234
1,217
1,300
Visitor Spending by Commodity Purchased ($Million)
Accommodations
198
207
183
198
Food Service
327
346
362
380
Food Stores
47
50
48
52
Local Tran. & Gas
170
188
176
205
Arts, Ent. & Rec.
174
173
171
181
Retail Sales
275
270
276
285
Destination Spending
1,192
1,234
1,217
1,300
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
207
226
215
226
Arts, Ent. & Rec.
76
83
78
82
Retail**
44
44
41
42
Ground Tran.
16
18
17
18
Other Travel*
32
35
34
34
Total Direct Earnings
377
409
387
402
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv.
8.6
9.0
8.5
8.7
Arts, Ent. & Rec.
3.7
3.8
3.4
3.5
Retail**
1.6
1.5
1.4
1.4
Ground Tran.
0.5
0.5
0.4
0.5
Other Travel*
0.8
0.8
0.8
0.8
Total Direct Employment
15.2
15.7
14.6
14.9
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
34
38
35
37
State Tax Receipts
73
75
81
83
Total Local & State
107
113
117
120
2012
2013
2014p
1,338
215
1,553
1,348
210
1,558
1,403
200
1,603
575
301
51
48
364
1,338
588
297
53
47
363
1,348
630
300
55
48
370
1,403
213
390
51
209
185
290
1,338
225
391
52
205
185
289
1,348
250
406
55
202
193
298
1,403
239
87
44
20
34
424
244
90
44
20
35
433
258
91
47
22
35
452
9.1
3.7
1.4
0.5
0.8
15.4
9.1
3.8
1.4
0.5
0.8
15.7
9.5
3.8
1.5
0.5
0.8
16.1
39
81
120
39
84
123
42
85
127
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 103
Yolo County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
224.9
239.1
245.5
258.2
Other Travel*
31.8
37.6
33.0
40.1
Total Direct Spending
256.7
276.7
278.5
298.3
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
84.6
89.5
88.6
93.9
Private Home
54.2
60.1
61.9
64.1
Campground
6.3
3.7
6.5
7.3
Vacation Home
2.9
3.2
3.1
3.2
Day Travel
76.8
82.6
85.4
89.6
Destination Spending
224.9
239.1
245.5
258.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
30.8
31.7
30.3
32.8
Food Service
63.1
69.1
74.4
76.1
Food Stores
8.9
9.4
10.3
11.0
Local Tran. & Gas
33.1
37.9
36.7
42.4
Arts, Ent. & Rec.
43.1
44.5
45.2
46.6
Retail Sales
45.8
46.4
48.6
49.2
Destination Spending
224.9
239.1
245.5
258.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
36.5
40.7
40.3
41.8
Arts, Ent. & Rec.
16.2
18.2
17.6
18.1
Retail**
7.6
7.8
7.5
7.7
Ground Tran.
2.6
3.0
3.0
3.1
Other Travel*
1.8
2.0
1.7
1.9
Total Direct Earnings
64.7
71.7
70.1
72.6
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
1,950
1,940
1,870
1,850
Arts, Ent. & Rec.
1,080
1,150
1,050
1,190
Retail**
230
240
230
230
Ground Tran.
80
90
90
90
Other Travel*
60
60
50
50
Total Direct Employment
3,390
3,480
3,290
3,420
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
5.8
6.6
6.6
6.9
State Tax Receipts
14.0
14.8
16.5
16.7
Total Local & State
19.8
21.4
23.1
23.6
2012
2013
2014p
261.3
40.9
302.2
263.6
40.0
303.6
269.9
37.5
307.4
97.1
64.5
6.4
3.2
90.1
261.3
100.3
63.9
6.5
3.2
89.8
263.6
105.8
64.0
6.4
3.3
90.4
269.9
34.5
77.4
10.5
42.2
47.2
49.5
261.3
36.5
78.1
10.6
41.1
47.6
49.7
263.6
39.6
80.4
11.0
39.1
49.0
50.8
269.9
43.7
19.0
7.9
3.4
2.0
75.9
45.5
19.0
8.0
3.4
2.3
78.2
48.7
20.3
8.3
3.6
2.4
83.2
1,870
1,390
230
90
60
3,640
1,920
1,260
230
90
60
3,570
2,060
1,270
240
100
70
3,730
7.1
16.1
23.2
7.3
16.7
24.0
7.7
16.8
24.5
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 104
DEAN RUNYAN ASSOCIATES
Yuba County
Travel Impacts, 2006-2014p
2006
2008
2010
2011
Total Direct Travel Spending ($Million)
Destination Spending
59.4
66.5
67.0
72.2
Other Travel*
10.8
12.8
11.2
13.5
Total Direct Spending
70.2
79.2
78.2
85.8
Visitor Spending by Type of Traveler Accommodation ($Million)
Hotel, Motel
7.3
8.3
6.8
7.4
Private Home
15.4
17.1
17.1
18.1
Campground
9.5
11.0
13.1
14.7
Vacation Home
3.8
4.2
4.1
4.2
Day Travel
23.4
25.9
26.0
27.9
Destination Spending
59.4
66.5
67.0
72.2
Visitor Spending by Commodity Purchased ($Million)
Accommodations
6.2
7.1
7.0
7.4
Food Service
15.0
17.0
17.7
18.5
Food Stores
4.7
5.5
5.9
6.5
Local Tran. & Gas
12.1
14.5
13.8
16.4
Arts, Ent. & Rec.
8.7
9.3
9.2
9.6
Retail Sales
12.7
13.2
13.4
13.8
Destination Spending
59.4
66.5
67.0
72.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv.
9.0
10.5
10.2
10.7
Arts, Ent. & Rec.
3.7
4.2
4.0
4.2
Retail**
2.7
2.9
2.8
2.9
Ground Tran.
0.9
1.0
1.0
1.1
Other Travel*
0.4
0.4
0.4
0.4
Total Direct Earnings
16.6
19.1
18.4
19.3
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv.
560
560
530
560
Arts, Ent. & Rec.
230
260
230
260
Retail**
110
110
110
110
Ground Tran.
30
30
30
30
Other Travel*
20
20
20
20
Total Direct Employment
950
980
910
970
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts
1.2
1.4
1.4
1.5
State Tax Receipts
4.3
4.7
5.1
5.3
Total Local & State
5.5
6.1
6.5
6.8
2012
2013
2014p
70.2
13.7
83.9
69.3
13.1
82.4
70.0
12.2
82.2
7.7
18.2
12.8
4.2
27.4
70.2
7.7
17.7
12.9
4.1
26.8
69.3
8.1
17.9
12.8
4.2
26.9
70.0
7.3
18.3
5.9
15.7
9.5
13.6
70.2
7.4
18.1
5.9
15.0
9.4
13.4
69.3
7.9
18.5
6.1
14.2
9.6
13.7
70.0
10.9
4.3
2.9
1.1
0.4
19.5
11.3
4.6
2.9
1.1
0.4
20.3
12.1
4.8
2.9
1.2
0.4
21.4
560
240
100
30
20
950
610
280
110
30
20
1,040
640
280
110
30
20
1,080
1.4
5.0
6.4
1.5
5.1
6.6
1.5
5.1
6.6
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations,
travel arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES
PAGE 105
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PAGE 106
DEAN RUNYAN ASSOCIATES
VI. TRANSIENT OCCUPANCY TAX RECEIPTS
Transient lodging taxes are one of the most direct means for jurisdictions to collect
revenues from visitors. They are also a useful indicator of travel activity in the state, since
almost all of these sales are made to travelers. Transient lodging tax receipts therefore
provide a basis for evaluating both travel trends and the distribution of travel activity in the
state.
More than 450 jurisdictions in California levy a locally administered transient lodging tax.
This tax, ranging from 4 percent to 15 percent, is collected on the sale (i.e., rental) of a
room at a lodging establishment such as a hotel, motel, bed & breakfast or at a
campground site.
The tax collections and tax rates compiled by Dean Runyan Associates, Inc. in this section
were reported by various taxing jurisdictions and visitor associations. The receipts are
reported on a fiscal year basis. Typically, this corresponds to July 1 through June 30,
although there are exceptions. The rates reported are for the most recent fiscal year shown.
In many cases, these rates have changed over the reported time period. Some jurisdictions
also have variable tax rates for different properties or districts. Finally, transient lodging tax
data are subject to frequent revisions. The revisions can be a result of late payments, back
taxes and/or interest fees. Users of this information may therefore wish to contact specific
jurisdictions to verify this data depending on the purpose of any analysis.
The information provided in this report is also available on the Dean Runyan Associates
website (www.deanrunyan.com). The website report will be periodically updated with
more current information, as well as revisions and corrections. Those with more current
information or corrections are encouraged to notify Dean Runyan Associates, Inc.
California Transient Occupancy Tax Receipts
Year over Year Percent Change
$2.0
$1.8
$1.6
$1.4
$1.2
$1.0
$0.8
00
02
04
06
08
Fiscal Year
DEAN RUNYAN ASSOCIATES
10
12
14
Annual Change in Room Sales
Tax Receipts in Billions
$2.2
15%
10%
5%
0%
-5%
-10%
-15%
00
02
04
06
08
10
12
14
Fiscal Year
PAGE 107
California Transient Occupancy Tax by County
Fiscal Year
Amounts in $000
ALAMEDA
ALPINE
AMADOR
BUTTE
CALAVERAS
COLUSA
CONTRA COSTA
DEL NORTE
EL DORADO
FRESNO
GLENN
HUMBOLDT
IMPERIAL
INYO
KERN
KINGS
LAKE
LASSEN
LOS ANGELES
MADERA
MARIN
MARIPOSA
MENDOCINO
MERCED
MODOC
MONO
MONTEREY
NAPA
NEVADA
*Rate
11.1%
10.0%
9.3%
9.7%
8.0%
9.9%
9.1%
9.3%
10.0%
11.4%
11.7%
10.1%
9.6%
12.0%
10.1%
8.7%
9.1%
10.0%
12.7%
9.1%
10.4%
10.0%
10.0%
9.9%
7.7%
10.3%
10.3%
12.0%
10.0%
DEAN RUNYAN ASSOCIATES
2004
25,734
543
610
1,910
959
399
8,117
901
11,116
9,031
393
3,618
1,516
2,422
8,603
700
1,069
405
235,723
1,814
5,829
7,831
5,507
1,580
165
10,473
35,040
15,637
1,840
2005
28,858
558
627
2,042
1,050
16
9,290
994
12,845
9,408
418
3,552
1,685
2,618
9,276
737
1,162
479
283,859
1,975
6,245
8,296
5,677
1,674
161
11,748
41,555
17,824
1,967
2006
31,479
552
652
2,291
1,155
423
10,553
1,090
13,567
10,700
432
3,683
1,718
3,322
10,294
786
1,268
524
305,434
2,160
7,021
8,723
5,975
1,818
167
13,130
41,907
20,206
2,203
2007
34,685
566
792
2,469
1,185
360
11,826
1,203
12,275
11,567
435
4,226
1,986
3,728
11,280
765
1,356
579
328,102
2,272
7,665
9,228
6,114
1,808
162
12,172
44,908
23,746
2,441
2008
36,776
568
689
2,606
1,235
340
12,279
1,260
12,048
11,536
389
4,399
2,110
4,115
11,082
718
1,311
575
354,820
2,350
8,357
10,331
6,467
1,799
181
13,342
45,852
27,212
2,647
2009
32,050
476
607
2,508
1,159
353
10,561
1,203
10,206
10,938
386
4,403
1,858
4,167
10,813
770
1,102
454
316,717
2,411
7,223
9,683
6,198
1,729
156
12,206
41,875
24,570
2,268
2010
30,022
490
619
2,316
1,111
314
9,327
1,213
10,303
9,843
440
4,396
1,741
4,276
9,786
631
932
422
293,919
2,426
6,531
11,406
5,547
1,556
151
12,909
39,596
23,667
2,372
2011
35,744
563
638
2,440
1,144
309
9,512
1,209
10,598
10,185
440
4,882
1,859
4,538
10,481
654
819
408
327,626
2,588
7,143
10,664
5,507
1,482
171
13,519
40,507
27,887
2,463
2012
40,480
438
652
2,554
1,156
368
10,876
1,200
10,889
10,951
449
4,877
2,172
4,693
11,710
723
842
431
367,512
2,683
8,184
11,461
6,018
1,600
161
12,394
46,522
31,403
2,508
2013
46,675
561
722
2,709
1,187
358
12,098
1,306
12,620
11,496
458
5,217
2,230
4,707
12,192
732
694
409
406,994
2,828
9,192
11,438
6,288
1,691
156
14,126
49,995
34,582
2,781
2014
53,492
472
829
2,873
899
387
13,587
1,367
13,604
12,301
508
5,722
2,396
5,117
13,056
786
965
430
433,372
3,282
10,376
11,624
6,733
1,887
165
16,184
54,940
39,415
3,111
PAGE 108
California Transient Occupancy Tax by County
Fiscal Year
Amounts in $000
*Rate
2004
ORANGE
12.0% 127,075
PLACER
7.6%
9,458
PLUMAS
9.0%
1,106
RIVERSIDE
10.9% 46,453
SACRAMENTO
11.7% 25,457
SAN BENITO
8.5%
267
SAN BERNARDINO 9.9% 21,255
SAN DIEGO
10.4% 145,509
SAN FRANCISCO 14.0% 142,437
SAN JOAQUIN
8.2%
3,826
SAN LUIS OBISPO 9.9% 17,356
SAN MATEO
11.2% 28,293
SANTA BARBARA 11.2% 24,792
SANTA CLARA
10.3% 45,066
SANTA CRUZ
10.8%
7,982
SHASTA
10.0%
4,067
SIERRA
10.0%
263
SISKIYOU
9.4%
1,720
SOLANO
9.5%
4,421
SONOMA
9.8% 14,056
STANISLAUS
8.5%
3,260
SUTTER
10.0%
550
TEHAMA
9.9%
663
TRINITY
5.0%
199
TULARE
9.8%
3,450
TUOLUMNE
10.0%
1,255
VENTURA
9.8% 11,144
YOLO
10.3%
2,324
YUBA
10.0%
253
2005
146,393
10,407
1,104
50,267
27,407
284
23,620
155,568
151,993
4,245
17,867
28,678
25,643
48,946
8,533
4,217
249
1,911
4,286
15,049
3,297
558
893
204
3,568
1,385
12,721
2,506
263
2006
166,775
10,444
1,093
55,479
29,661
267
25,775
173,921
173,923
4,282
19,729
34,272
28,102
57,587
8,957
4,637
249
1,982
4,430
17,130
3,592
585
815
207
3,984
1,591
15,444
2,809
285
2007
182,356
11,148
1,070
57,199
31,995
302
27,703
194,790
194,290
4,519
21,984
37,939
30,878
64,686
9,945
4,871
290
2,165
4,950
19,574
3,795
665
937
190
4,266
1,602
16,548
2,935
352
2008
187,110
12,057
1,155
58,107
32,072
275
28,175
203,564
219,089
4,741
23,322
42,195
31,863
71,919
10,504
4,881
308
2,150
5,031
20,997
3,753
744
1,081
193
4,578
1,748
17,044
3,094
377
2009
165,880
11,190
1,170
49,572
27,850
244
25,178
179,179
214,460
4,238
22,363
38,163
29,375
58,034
9,362
4,527
300
2,040
4,259
19,047
3,521
648
869
180
4,486
1,611
15,070
2,852
351
2010
155,772
11,607
1,049
47,913
24,630
239
24,130
158,291
186,849
3,687
21,784
37,789
27,994
54,489
9,125
4,513
285
1,965
4,018
17,870
3,004
531
847
165
4,116
1,721
13,677
2,622
289
2011
172,711
13,149
1,077
53,055
26,290
217
25,625
177,992
209,962
3,973
23,878
46,622
30,742
61,974
10,207
4,671
289
1,934
4,340
19,850
3,263
652
895
191
4,443
2,103
14,755
3,099
319
2012
189,382
13,221
1,180
60,135
26,294
247
26,501
189,187
239,567
4,310
26,146
56,095
33,021
74,455
11,799
4,931
324
2,019
4,626
22,196
3,618
671
883
203
4,629
2,540
16,346
3,135
399
2013
208,294
14,520
1,250
66,583
27,910
282
28,253
203,924
238,782
4,833
28,439
63,621
34,418
84,382
12,802
5,310
343
2,153
4,915
24,961
3,839
674
1,038
221
5,155
2,792
17,894
3,450
341
2014
226,100
15,268
1,269
72,840
29,849
297
30,698
226,584
310,052
5,185
31,116
72,346
39,039
96,335
15,762
5,332
349
2,201
6,555
28,010
3,978
696
1,054
175
5,038
2,558
19,726
3,836
379
1,218.7
1,351.2
1,473.8
1,569.5
1,415.1
1,309.2
1,454.3
1,614.0
1,747.8
1,962.5
(California Values in $Millions)
California
11.4% 1,093.4
DEAN RUNYAN ASSOCIATES
PAGE 109
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
10.0%
12.0%
8.0%
12.0%
10.0%
8.5%
8.0%
10.0%
14.0%
8.0%
10.0%
11.4%
694.5
2,226.5
664.3
3,023.1
1,830.6
1,142.8
1,146.1
2,170.0
9,364.3
2,528.2
593.9
349.5
812.7
2,701.1
663.6
3,194.7
2,017.6
1,182.7
1,239.7
2,320.2
10,926.0
2,798.9
605.8
394.7
934.2
3,008.8
727.6
3,158.6
2,342.3
1,183.5
1,438.6
2,775.4
11,690.0
3,053.0
599.7
567.4
991.4
3,306.0
800.8
3,681.1
2,887.4
1,262.1
1,620.7
3,182.4
12,303.0
3,347.9
620.8
681.1
1,088.3
3,588.8
789.4
4,247.0
3,181.3
1,553.7
1,728.9
3,325.8
12,400.0
3,401.6
662.7
808.4
1,178.7
3,671.4
577.1
3,877.7
2,864.5
1,324.9
1,394.9
2,573.6
10,599.0
2,802.3
584.1
601.9
1,084.9
3,673.0
557.0
3,298.5
2,867.0
1,109.9
1,310.2
2,331.3
10,085.0
2,719.6
538.3
447.6
1,118.7
4,698.0
683.7
3,598.2
3,475.9
1,252.8
1,480.5
2,785.3
12,484.0
2,965.6
609.6
591.5
1,294.7
4,609.0
879.7
4,233.2
4,132.7
1,465.9
1,754.1
3,323.1
13,822.0
3,486.6
711.5
767.5
1,396.4
5,555.6
1,003.1
4,851.8
4,871.9
1,678.6
2,001.3
3,704.5
15,831.0
3,938.9
775.4
1,066.8
1,612.3
6,245.8
1,135.2
5,276.6
6,155.2
1,918.4
2,210.9
4,319.7
18,468.0
4,298.6
472.2
1,378.7
10.0%
542.8
558.3
551.7
565.8
568.2
476.1
490.1
563.5
438.1
560.8
471.8
10.0%
7.0%
6.0%
10.0%
10.0%
7.3%
98.6
14.6
7.5
290.2
76.5
122.5
104.4
10.7
8.5
311.9
72.6
118.9
104.2
3.3
1.6
329.9
79.6
133.0
102.1
9.2
0.5
423.2
79.0
177.4
100.8
7.2
4.6
323.9
80.7
172.2
90.9
8.6
4.2
273.3
74.9
155.2
83.2
8.5
3.5
296.5
74.1
153.7
89.4
8.8
1.6
284.1
85.1
168.9
96.5
103.2
171.0
0.6
285.1
94.7
175.4
0.2
307.6
141.5
169.6
304.8
195.8
157.1
6.0%
10.0%
6.0%
9.0%
10.0%
39.7
1,389.7
25.1
331.8
123.2
42.0
1,449.0
23.9
352.4
174.8
43.6
1,708.5
27.2
336.5
174.9
39.2
1,895.3
24.6
323.7
186.0
34.9
2,022.4
26.5
320.1
201.6
29.2
1,953.3
24.6
320.0
181.2
27.7
1,764.6
21.0
334.9
168.1
28.6
1,880.0
22.2
346.7
162.0
27.9
1,970.4
20.7
363.5
171.2
27.0
2,049.1
21.3
421.3
190.1
20.1
2,219.3
22.2
426.2
185.4
6.0%
10.0%
332.8
626.3
349.0
700.8
415.4
739.2
412.5
772.9
404.3
830.7
369.1
789.7
334.0
776.9
362.2
782.2
340.7
815.7
326.5
860.7
333.2
565.9
ALAMEDA COUNTY
Alameda
Berkeley
Dublin
Emeryville
Fremont
Hayward
Livermore
Newark
Oakland
Pleasanton
San Leandro
Union City
ALPINE COUNTY
Unincorporated
AMADOR COUNTY
Unincorporated
Amador
Ione
Jackson
Plymouth
Sutter Creek
BUTTE COUNTY
Unincorporated
Chico
Gridley
Oroville
Paradise
CALAVERAS COUNTY
Unincorporated
Angels Camp
DEAN RUNYAN ASSOCIATES
PAGE 110
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
8.0%
10.0%
13.4
386.0
15.8
0.0
36.5
386.6
0.0
359.5
0.0
340.0
21.5
331.8
19.3
294.6
13.6
295.8
24.5
343.7
18.8
339.1
16.8
370.5
10.0%
10.0%
10.0%
10.0%
6.5%
10.0%
8.5%
10.0%
10.0%
10.0%
10.0%
10.0%
12.0%
7.3%
8.5%
1,283.2
281.1
110.3
1,528.8
30.0
69.5
505.1
252.1
214.4
125.5
1,056.0
0.0
133.6
1,497.7
1,029.4
1,824.8
307.6
116.4
1,629.4
69.1
72.4
525.7
278.0
221.2
144.9
1,108.7
0.0
199.0
1,672.9
1,120.0
1,344.0
327.0
118.5
1,836.0
75.2
83.0
581.1
296.1
219.5
152.2
1,311.8
838.0
297.7
1,796.1
1,276.7
1,872.7
371.8
137.1
2,057.2
92.3
85.1
628.6
359.4
241.4
155.9
1,293.5
860.1
335.2
1,998.4
1,337.4
1,776.6
360.3
149.7
2,193.1
93.1
104.4
615.4
366.4
247.6
168.7
1,556.0
908.3
306.0
1,979.7
1,453.9
1,844.5
241.9
167.4
1,710.8
84.5
87.7
493.8
293.9
223.3
185.1
1,356.5
789.5
272.2
1,566.2
1,244.2
1,906.9
113.2
132.2
1,427.8
74.6
74.9
413.8
269.2
187.7
256.2
1,147.2
686.7
247.1
1,247.3
1,142.0
1,439.1
80.0
205.6
1,391.1
87.1
85.6
451.2
290.3
198.0
279.9
1,235.1
660.2
262.4
1,500.9
1,345.4
1,835.6
120.3
232.5
1,478.9
96.8
98.4
522.8
302.5
208.5
361.2
1,349.6
726.9
309.2
1,741.1
1,491.5
2,170.9
116.2
269.7
1,695.1
109.1
103.4
562.0
307.5
223.4
2,435.2
95.2
284.0
2,262.6
121.1
130.6
630.6
290.7
302.3
1,572.8
857.6
356.2
2,096.0
1,658.7
1,610.1
986.3
424.6
2,246.2
1,768.1
8.0%
10.0%
210.6
690.3
211.9
781.9
269.8
820.7
276.9
925.8
298.0
962.5
309.3
893.7
323.9
888.9
318.7
890.6
340.0
860.4
343.6
962.1
401.7
965.7
10.0%
10.0%
10.0%
1,020.7
171.3
9,923.7
1,305.4
182.0
11,357.2
1,443.6
191.4
11,932.2
1,873.8
191.4
10,209.8
1,822.0
179.1
10,047.1
1,799.6
134.8
8,271.8
1,731.0
115.8
8,455.8
1,812.6
115.7
8,670.1
1,932.7
131.2
8,824.7
2,186.2
136.6
10,297.5
2,411.0
158.6
11,034.8
10.0%
6.0%
4.0%
12.0%
131.8
23.4
126.3
26.7
8,617.5
8,963.5
312.6
25.1
2.5
10,033.1
315.4
13.8
2.5
10,856.6
329.3
14.4
9.1
10,803.1
508.7
20.1
2.5
10,089.1
1,023.6
23.4
7.7
8,492.6
1,309.5
38.2
5.6
8,458.2
1,440.7
33.1
4.1
9,072.4
1,519.4
25.3
4.8
9,507.9
1,683.1
27.9
7.6
9,989.1
COLUSA COUNTY
Colusa
Williams
CONTRA COSTA COUNTY
Unincorporated
Antioch
Brentwood
Concord
Danville
El Cerrito
Lafayette
Martinez
Pinole
Pittsburg
Pleasant Hill
Richmond
San Pablo
San Ramon
Walnut Creek
DEL NORTE COUNTY
Unincorporated
Crescent City
EL DORADO COUNTY
Unincorporated
Placerville
So. Lake Tahoe
FRESNO COUNTY
Clovis
Coalinga
Firebaugh
Fresno
DEAN RUNYAN ASSOCIATES
PAGE 111
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
1.2
49.3
50.5
6.6
270.7
3.7
45.6
55.1
6.3
269.8
7.5
49.4
38.0
6.5
216.6
2.7
71.7
34.5
5.8
181.3
2.5
162.5
36.7
7.7
164.5
3.7
176.3
35.5
9.0
175.9
3.8
201.6
37.9
6.4
188.7
3.1
258.8
40.4
9.4
281.9
FRESNO COUNTY
Huron
Kingsburg
Reedley
Sanger
Selma
7.0%
12.0%
8.0%
4.0%
6.0%
51.9
7.7
199.0
43.2
49.6
6.8
191.8
1.2
45.0
56.9
4.3
219.0
5.0%
10.0%
12.0%
8.5
42.4
341.7
5.4
68.6
343.6
3.7
58.3
370.3
3.7
61.9
369.0
3.9
57.2
328.1
4.7
54.4
327.3
5.1
44.3
391.0
3.5
47.6
388.6
2.9
45.8
400.1
3.7
47.3
406.6
2.6
50.4
454.6
10.0%
10.0%
10.0%
8.0%
12.0%
8.0%
12.0%
989.8
683.5
1,447.4
76.0
386.4
9.1
26.0
904.5
730.4
1,424.3
60.6
392.8
8.8
30.7
955.5
776.3
1,434.1
70.5
405.3
9.6
31.8
1,201.0
872.9
1,558.0
69.2
469.6
11.0
44.3
1,146.1
891.2
1,742.7
83.0
473.4
10.2
52.5
1,135.1
906.0
1,784.8
75.3
447.3
10.0
44.3
1,093.4
892.3
1,798.0
69.6
444.0
10.4
88.2
1,166.8
934.0
2,149.0
76.4
472.1
11.5
72.4
1,193.4
1,038.0
1,923.0
98.4
516.4
12.0
96.0
1,311.0
1,194.5
1,947.2
98.6
523.6
10.2
131.6
1,447.9
1,240.7
2,241.6
126.3
8.0%
8.0%
10.0%
8.0%
10.0%
4.0%
8.0%
63.9
157.4
196.9
33.0
1,027.7
1.0
36.1
16.1
182.9
251.0
27.3
1,166.4
1.7
40.0
34.7
194.0
238.1
29.3
1,200.2
1.5
19.7
26.7
224.3
356.2
37.3
1,324.2
1.4
16.0
10.5
234.0
320.1
40.2
1,471.6
0.9
32.6
13.6
285.2
277.1
27.3
1,232.3
1.3
21.0
1.3
252.4
209.8
26.0
1,235.0
1.2
15.2
0.8
287.2
185.0
24.7
1,343.5
1.0
16.7
2.8
314.6
245.9
28.7
1,560.8
1.0
18.1
6.0
282.5
237.4
21.9
1,660.3
1.1
21.1
24.7
322.8
314.7
35.3
1,667.1
1.2
30.6
12.0%
12.0%
1,320.5
1,101.2
1,373.2
1,244.4
1,603.3
1,718.3
1,937.1
1,790.8
2,313.0
1,802.1
2,459.1
1,707.9
2,617.8
1,658.6
2,667.3
1,871.2
2,882.0
1,810.7
2,877.9
1,828.9
2,975.3
2,142.2
GLENN COUNTY
Unincorporated
Orland
Willows
HUMBOLDT COUNTY
Unincorporated
Arcata
Eureka
Ferndale
Fortuna
Rio Dell
Trinidad
11.6
130.7
IMPERIAL COUNTY
Unincorporated
Brawley
Calexico
Calipatria
El Centro
Holtville
Imperial
INYO COUNTY
Unincorporated
Bishop
DEAN RUNYAN ASSOCIATES
PAGE 112
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
6.0%
12.0%
6.0%
10.0%
10.0%
6.0%
12.0%
10.0%
8.0%
6.0%
1,299.9
6,069.0
8.1
161.0
12.6
1.0
773.2
29.9
235.4
12.9
1,337.7
6,594.8
4.4
147.4
15.7
1.2
875.8
28.1
257.6
13.6
1,414.1
7,456.8
3.6
147.0
28.7
1.0
886.8
1,687.9
7,954.2
6.5
185.2
20.3
1.3
999.8
1,506.1
7,749.5
4.0
226.1
21.9
1.0
1,169.0
1,676.2
7,144.7
2.9
193.8
27.6
1.0
1,347.1
1,346.0
6,493.7
1.6
135.2
24.5
0.8
1,411.9
1,657.6
6,851.9
1.0
165.7
19.5
1,732.2
7,827.8
15.8
180.3
27.0
1,844.9
8,274.2
49.7
214.1
21.7
1,771.7
8,826.0
45.1
193.4
20.9
1,144.1
318.1
17.4
370.0
21.0
352.4
20.6
346.3
39.0
250.6
92.2
499.8
117.9
1,151.2
56.5
567.5
152.0
1,094.6
40.3
500.4
152.0
1,150.7
67.9
780.7
199.6
10.0%
6.0%
8.0%
8.0%
8.0%
212.8
6.7
32.2
280.1
167.8
201.4
5.4
39.2
287.7
203.2
212.2
5.3
31.8
308.0
228.4
234.3
5.6
35.3
322.3
167.3
234.0
4.5
36.3
284.3
158.9
212.9
4.5
34.1
316.6
201.9
199.0
4.1
37.6
272.0
117.9
233.3
5.0
45.9
257.8
111.6
279.6
5.5
48.8
263.4
125.6
277.5
5.1
47.8
277.1
124.0
306.8
4.5
42.2
305.0
127.2
9.0%
9.0%
10.0%
734.2
165.1
169.3
833.4
166.4
162.5
933.7
181.4
153.3
940.8
248.7
166.4
937.0
226.3
147.3
806.2
186.1
109.6
676.7
160.9
94.6
589.9
159.9
68.8
601.0
158.9
82.5
441.3
168.2
84.8
660.4
209.7
94.8
10.0%
10.0%
50.7
354.3
53.2
425.6
55.5
468.3
61.3
517.6
58.1
517.2
49.5
404.1
41.7
380.4
42.0
366.4
39.8
391.5
30.1
379.1
29.7
400.7
10,269.5
1,334.2
179.9
2,007.5
120.8
2,199.3
218.1
10,334.1
1,480.4
212.9
2,468.6
117.8
3,070.0
221.8
12,178.4
1,643.7
222.9
2,597.5
151.6
3,395.2
242.6
12,683.7
1,766.6
223.5
2,762.0
170.9
3,301.3
234.4
13,767.1
1,748.5
232.8
2,916.8
242.8
3,429.2
243.3
12,271.9
1,767.3
182.7
2,428.8
220.6
2,957.0
222.7
10,849.5
1,590.1
145.8
2,237.6
254.4
2,614.5
200.8
11,436.9
1,709.1
147.6
2,394.1
366.2
3,084.6
192.7
13,118.6
1,738.5
175.6
2,560.4
426.3
3,320.3
210.9
14,180.5
1,915.3
166.9
2,823.4
450.3
3,515.5
230.5
15,551.5
2,149.2
193.3
3,215.3
443.1
4,463.7
242.5
KERN COUNTY
Unincorporated
Bakersfield
California City
Delano
Maricopa
McFarland
Ridgecrest
Taft
Tehachapi
Wasco
KINGS COUNTY
Unincorporated
Avenal
Corcoran
Hanford
Lemoore
LAKE COUNTY
Unincorporated
Clearlake
Lakeport
LASSEN COUNTY
Unincorporated
Susanville
LOS ANGELES COUNTY
Unincorporated
Agoura Hills
Alhambra
Arcadia
Artesia
Avalon
Azusa
12.0%
12.0%
12.0%
10.0%
12.5%
12.0%
7.5%
DEAN RUNYAN ASSOCIATES
PAGE 113
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
302.9
166.2
152.2
518.8
16,687.7
4,238.5
2,248.3
772.2
312.2
391.9
202.6
449.9
71.1
1,871.9
628.6
814.4
97.7
290.3
3,023.9
562.5
2,019.9
82.6
1,096.7
1,291.7
26.8
696.7
2,089.3
700.3
80.0
30.4
1,214.2
215.9
132.3
147.8
520.3
19,263.7
4,605.9
1,241.7
1,139.2
423.2
481.6
198.8
484.6
72.4
1,992.0
717.9
862.5
95.2
294.9
3,849.8
574.2
2,213.2
76.3
1,737.7
1,477.6
22.1
811.1
2,465.9
695.9
82.4
32.7
1,300.4
356.3
167.4
203.3
585.0
22,842.3
5,632.4
1,351.8
1,329.5
443.5
446.0
226.1
578.4
91.4
2,310.8
718.9
1,022.5
100.4
320.3
4,106.1
593.3
2,653.3
88.0
1,937.2
1,628.4
50.3
879.9
2,838.7
827.8
86.8
35.8
1,096.6
369.1
161.5
214.3
603.0
25,870.7
5,691.1
1,463.1
1,392.1
474.3
829.4
236.0
550.4
90.7
3,224.3
774.8
1,084.8
95.8
326.3
4,862.2
548.5
2,571.3
70.3
2,343.6
1,769.0
42.7
886.0
3,204.4
907.5
83.0
40.5
1,452.8
310.1
166.9
185.1
579.6
29,101.9
5,980.7
1,342.4
1,564.1
481.9
1,018.9
256.2
423.9
66.2
2,938.2
800.4
1,050.2
87.2
312.3
5,138.1
620.6
2,731.2
114.2
2,311.4
1,892.4
41.8
768.0
3,809.7
889.8
79.5
30.3
1,211.5
250.6
169.4
204.8
514.8
24,001.9
5,941.1
1,095.4
1,183.4
394.3
871.9
194.2
340.2
54.5
2,944.2
633.1
934.0
72.1
306.7
3,967.9
480.1
2,381.1
103.3
1,937.2
1,645.6
48.0
723.4
2,501.6
724.7
72.0
37.3
1,327.0
218.9
175.9
187.8
450.7
23,447.5
5,272.5
1,012.5
1,121.1
356.1
779.9
156.8
356.0
43.8
2,963.3
569.9
935.8
43.1
265.8
3,955.6
410.3
2,690.5
86.4
2,017.3
1,559.0
38.7
664.5
2,517.0
803.4
82.6
42.3
1,380.8
216.6
93.9
221.4
444.0
26,594.8
5,685.8
1,198.6
1,197.8
398.6
917.4
149.8
317.6
65.9
3,283.9
642.5
991.2
59.6
266.5
4,153.4
414.1
3,044.8
75.5
2,017.3
1,689.4
54.7
746.9
2,978.7
1,022.0
137.4
60.2
1,300.1
215.8
4.6
238.1
486.8
29,789.2
5,943.0
1,143.4
1,307.7
445.4
1,000.7
152.3
316.6
53.2
3,781.1
692.2
1,122.6
69.0
277.6
4,617.2
477.9
3,367.6
88.4
2,393.0
1,815.3
46.9
792.8
3,135.8
973.2
153.4
50.2
1,338.0
222.9
253.9
258.7
526.1
31,085.8
6,548.1
1,264.6
1,462.2
460.8
1,076.9
115.4
394.9
49.6
5,195.3
783.0
1,218.7
94.1
298.8
5,156.1
553.5
3,545.0
129.6
2,658.6
1,996.2
48.3
875.5
3,456.3
1,165.2
167.3
46.2
1,314.7
301.8
591.4
35,397.2
7,145.4
1,492.1
1,598.0
504.3
1,147.5
114.5
100.9
56.3
5,608.2
851.2
1,315.4
96.9
318.0
5,964.4
659.8
3,978.9
133.8
2,763.7
1,994.2
49.9
1,011.9
4,087.6
1,366.5
192.1
46.0
1,313.0
LOS ANGELES COUNTY
Baldwin Park
Bell
Bell Gardens
Bellflower
Beverly Hills
Burbank
Calabasas
Carson
Cerritos
Claremont
Compton
Covina
Cudahy
Culver City
Diamond Bar
Downey
Duarte
El Monte
El Segundo
Gardena
Glendale
Glendora
Hawthorne
Hermosa Beach
Huntington Park
Industry
Inglewood
La Mirada
La Puente
Lakewood
Lancaster
10.0%
8.0%
8.0%
9.0%
14.0%
10.0%
12.0%
9.0%
6.0%
10.0%
7.5%
10.0%
8.0%
14.0%
10.0%
9.0%
10.0%
10.0%
8.0%
11.0%
10.0%
6.0%
12.0%
10.0%
5.0%
10.0%
14.0%
10.0%
10.0%
8.0%
7.0%
DEAN RUNYAN ASSOCIATES
PAGE 114
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
LOS ANGELES COUNTY
Lawndale
Lomita
Long Beach
Los Angeles
Malibu
Manhattan Beach
Maywood
Monrovia
Montebello
Monterey Park
Norwalk
Palmdale
Pasadena
Pico Rivera
Pomona
Rancho Palos Verdes
Redondo Beach
Rosemead
San Dimas
San Gabriel
Santa Clarita
Santa Fe Springs
Santa Monica
Signal Hill
South El Monte
South Gate
Temple City
Torrance
West Covina
West Hollywood
Westlake Village
9.0%
345.8
417.4
498.7
519.7
557.3
474.9
374.1
407.3
452.6
490.4
507.2
10.0%
144.0
113.7
88.4
120.7
124.8
106.7
112.1
105.6
117.8
126.7
122.5
12.0% 11,189.0 12,267.0 12,913.2 14,276.1 14,259.7 11,140.3 12,243.5 13,782.5 16,791.0 18,783.7 21,265.0
14.0% 105,542.5 137,574.7 136,752.1 144,910.7 159,977.5 146,826.0 127,626.2 145,166.7 163,395.3 180,734.3 184,382.4
12.0%
876.9
915.8
998.6
712.9
907.6
1,043.3
1,074.5
1,159.9
1,335.8
1,421.4
1,535.0
10.0%
2,183.2
2,449.3
3,186.4
3,665.7
3,995.4
3,507.8
3,174.3
3,229.8
3,240.4
3,881.2
4,289.0
5.0%
28.6
30.7
31.4
38.4
63.2
55.3
38.0
34.5
11.1
39.4
45.8
10.0%
877.5
960.2
999.5
659.4
748.1
1,221.3
1,075.7
1,179.3
1,329.2
1,454.3
1,562.9
10.0%
263.9
261.5
299.8
263.5
288.5
235.0
243.3
255.7
297.7
312.1
325.3
12.0%
505.4
500.0
608.4
783.5
908.7
785.3
660.9
756.9
876.5
957.0
1,049.1
10.0%
828.1
1,025.1
1,388.8
1,165.3
1,161.2
1,165.7
922.4
876.6
1,128.5
1,227.0
1,309.0
10.0%
1,215.8
1,316.9
1,407.8
1,532.9
1,482.1
1,517.2
2,581.7
2,633.4
2,788.7
2,908.0
2,824.2
12.0%
7,021.5
7,445.0
8,481.0
8,565.0
8,848.0
7,382.0
6,942.0
7,668.0
9,553.0 11,109.0 12,043.0
10.0%
256.3
278.2
315.0
407.0
361.2
359.6
252.2
304.0
309.4
333.2
367.8
10.0%
1,483.0
1,473.7
1,865.0
1,731.5
1,718.6
1,450.3
1,300.2
1,266.7
1,359.1
1,473.7
1,420.1
10.0%
31.3
24.9
26.3
31.8
26.1
85.2
1,954.5
2,640.4
3,349.0
3,790.4
4,250.1
12.0%
2,439.4
2,648.3
3,354.1
3,738.8
3,933.0
3,485.3
3,204.0
3,267.2
3,533.5
3,693.1
3,970.8
10.0%
1,081.2
1,102.8
1,207.3
1,311.7
1,411.4
1,272.1
1,188.3
1,170.3
1,347.4
1,449.9
1,590.5
12.0%
630.5
672.6
714.3
735.0
720.6
657.0
649.4
670.0
699.9
779.4
1,278.4
12.0%
53.6
368.0
492.5
565.7
645.9
702.3
761.0
880.1
948.2
1,167.6
1,425.9
10.0%
1,458.4
1,632.1
1,824.4
1,804.9
2,433.7
2,260.7
2,050.9
2,106.5
2,380.5
2,556.8
2,781.5
10.0%
252.5
242.9
288.4
328.2
343.2
304.7
219.1
145.2
119.7
112.7
116.9
14.0% 19,850.0 23,419.1 29,209.2 31,892.4 34,969.1 31,265.2 29,803.6 32,747.3 36,143.1 40,997.1 44,396.4
9.0%
183.8
197.0
211.1
221.6
204.5
147.0
135.9
135.6
150.0
156.4
169.4
8.0%
211.6
223.2
240.9
267.3
242.8
200.1
170.9
194.1
186.2
195.2
182.5
8.0%
225.8
243.9
266.6
271.3
234.2
233.7
222.7
278.0
229.8
250.2
278.1
10.0%
41.0
38.9
41.9
47.3
45.0
41.5
34.8
34.2
33.0
28.9
46.8
11.0%
5,702.5
6,451.3
6,694.2
7,541.5
7,890.7
6,904.0
6,400.2
6,958.9
7,900.2
8,636.3
9,291.7
10.0%
853.8
912.7
932.8
1,021.7
1,057.7
787.3
647.1
756.6
1,052.1
1,228.1
1,238.3
12.5%
9,288.7 11,262.7 12,791.3 13,598.3 13,111.4 12,124.3 12,590.1 14,089.7 15,414.1 18,062.3 18,982.4
10.0%
648.2
681.7
680.2
1,277.3
2,549.7
2,293.2
2,220.5
2,394.4
2,613.5
2,623.3
2,907.0
DEAN RUNYAN ASSOCIATES
PAGE 115
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
10.0%
547.7
573.2
643.8
718.5
714.8
576.8
546.1
559.6
585.8
564.3
704.2
9.0%
10.0%
9.0%
1,460.7
74.5
278.6
1,606.1
82.8
286.5
1,737.1
96.4
326.4
1,800.1
90.0
381.8
1,883.0
115.4
351.2
1,849.3
187.9
373.4
1,845.5
159.2
421.4
1,964.9
186.9
436.3
2,017.4
143.3
522.5
2,044.2
207.6
576.6
2,390.2
245.0
646.6
10.0%
10.0%
10.0%
10.0%
10.0%
12.0%
10.0%
12.0%
10.0%
1,445.8
514.1
27.7
409.4
349.6
886.8
1,279.0
585.7
331.1
1,522.6
520.5
20.1
425.7
388.8
931.4
1,339.7
782.2
314.0
1,558.5
584.8
14.2
578.0
428.5
1,053.2
1,543.0
946.2
315.0
1,752.9
609.6
19.7
585.2
471.4
1,112.1
1,679.9
988.3
445.7
1,994.9
655.1
15.7
615.8
481.8
1,075.6
1,963.6
1,006.0
548.8
1,751.7
567.2
17.7
483.6
400.9
1,004.5
1,678.9
860.4
458.1
1,506.3
524.6
18.0
453.1
374.2
896.7
1,558.2
784.1
416.1
1,747.4
570.8
18.0
506.7
414.0
942.4
1,644.3
828.8
471.1
2,037.1
684.6
19.1
566.8
481.2
1,053.8
1,866.6
893.9
580.8
2,243.8
728.6
29.6
648.0
566.2
1,218.3
2,185.3
966.8
605.2
2,650.8
689.5
18.6
792.7
636.0
1,354.0
2,332.3
1,202.2
700.3
10.0%
7,831.0
8,296.5
8,722.7
9,228.1
10,331.1
9,683.1
11,405.6
10,663.9
11,460.8
11,438.2
11,624.2
10.0%
10.0%
10.0%
10.0%
9.0%
3,520.4
1,319.5
55.3
410.8
200.7
3,689.4
1,311.3
53.1
423.3
200.0
3,808.1
1,395.8
68.1
489.7
213.8
3,712.1
1,503.9
68.2
604.1
225.8
3,840.3
1,553.0
82.9
753.7
236.7
3,732.8
1,492.1
68.4
710.1
194.8
3,256.2
1,379.1
56.8
661.1
193.6
3,293.6
1,324.8
44.2
691.6
153.1
3,556.3
1,413.6
35.3
775.5
236.8
3,617.6
1,545.7
33.9
828.0
262.5
3,855.5
1,664.3
23.2
925.2
264.9
10.0%
8.0%
9.0%
10.0%
10.0%
595.1
60.6
2.5
205.0
716.8
650.8
64.1
2.8
195.6
760.5
626.7
63.4
2.7
214.8
910.8
703.7
60.8
2.1
224.6
816.7
640.0
55.2
3.7
198.8
901.6
551.2
48.4
3.4
221.7
904.2
565.1
36.3
3.3
206.0
745.1
522.3
35.9
3.2
203.3
717.5
540.9
34.9
4.5
216.0
803.3
547.3
35.0
5.9
219.5
883.4
38.3
4.5
288.0
1,006.1
LOS ANGELES COUNTY
Whittier
MADERA COUNTY
Unincorporated
Chowchilla
Madera
MARIN COUNTY
Unincorporated
Corte Madera
Fairfax
Larkspur
Mill Valley
Novato
San Rafael
Sausalito
Tiburon
MARIPOSA COUNTY
Unincorporated
MENDOCINO COUNTY
Unincorporated
Fort Bragg
Point Arena
Ukiah
Willits
MERCED COUNTY
Unincorporated
Atwater
Livingston
Los Banos
Merced
DEAN RUNYAN ASSOCIATES
PAGE 116
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
4.0%
10.0%
25.4
139.3
27.6
133.7
30.2
136.4
32.1
129.6
33.1
148.4
33.0
123.5
31.6
119.8
37.2
133.9
33.9
126.7
30.6
125.1
32.1
132.5
12.0%
10.0%
2,093.5
8,379.0
2,133.7
9,614.4
2,460.7
10,669.2
2,486.3
9,685.7
2,688.4
10,653.9
2,512.8
9,693.6
2,436.8
10,472.7
2,323.0
11,195.7
2,470.1
9,924.2
2,413.7
11,712.4
2,548.4
13,636.0
10.5%
10.0%
8.0%
8.0%
10.0%
12.0%
10.0%
10.0%
10.0%
12.0%
6.0%
13,352.3
3,490.8
4.1
12.9
248.6
1,167.0
10,785.4
2,831.0
1,305.5
1,765.5
76.9
16,205.1
3,612.0
2.4
12.1
237.7
1,179.9
13,628.0
3,275.1
1,477.5
1,830.4
94.9
15,733.7
3,879.1
3.0
10.8
233.0
1,254.3
14,191.8
2,820.4
1,618.1
2,074.6
88.3
16,912.3
4,209.3
2.8
11.5
267.3
1,397.2
15,172.0
3,219.4
1,548.6
2,074.1
93.1
16,433.3
4,395.3
2.4
12.8
299.3
1,525.1
15,870.6
3,282.5
1,659.3
2,245.9
125.9
14,540.3
3,787.1
2.3
12.9
332.6
1,374.7
14,796.3
3,295.7
1,697.7
1,941.1
93.9
13,002.2
3,830.4
1.5
12.4
275.7
1,368.3
14,702.9
3,070.9
1,529.7
1,733.2
68.9
13,779.0
4,002.5
1.2
11.8
253.4
1,458.2
14,655.4
2,891.1
1,604.2
1,778.6
71.9
16,645.5
4,177.7
1.9
11.6
284.7
1,876.5
16,536.9
3,141.8
1,749.2
2,024.9
71.0
17,945.5
4,615.6
1.6
12.2
326.5
1,931.8
17,601.1
3,359.7
2,036.8
2,092.4
71.3
19,881.3
5,209.0
2.0
12.0%
12.0%
12.0%
12.0%
12.0%
12.0%
4,718.8
4.0
2,161.6
5,198.3
1,143.6
2,411.1
5,744.0
119.3
2,257.4
5,697.1
1,163.4
2,842.5
7,045.3
216.7
2,335.1
6,248.6
1,306.3
3,053.8
8,489.4
230.3
2,522.0
7,779.4
1,492.8
3,231.8
9,681.8
462.4
3,402.2
8,723.5
1,560.4
3,381.7
8,452.1
459.6
3,208.6
8,174.8
1,125.4
3,149.9
7,548.6
557.4
3,042.3
8,256.2
1,193.9
3,069.0
8,299.3
784.1
3,431.4
9,872.0
1,465.2
4,035.4
9,226.6
1,089.9
3,768.4
11,504.8
1,521.0
4,291.8
9,673.4
1,200.6
3,948.8
12,773.5
1,307.6
5,678.0
10,543.5
1,249.2
4,456.5
15,170.1
1,732.6
6,262.9
10.0%
10.0%
10.0%
10.0%
261.5
238.9
331.7
1,007.9
177.6
425.4
353.4
1,010.4
209.2
475.7
333.7
1,184.5
275.7
525.4
344.4
1,295.9
285.2
633.1
294.2
1,434.8
184.9
545.3
203.4
1,334.0
277.7
482.1
180.3
1,431.9
257.1
582.7
186.9
1,436.1
232.7
657.3
267.7
1,350.7
276.7
516.0
270.4
1,718.4
235.8
691.8
340.8
1,843.1
10.0%
15.0%
236.7
57,219.9
205.6
67,140.9
156.9
75,482.0
144.5
83,913.5
129.2
87,183.5
159.4
80,054.7
133.1
77,138.5
150.8
82,605.0
MODOC COUNTY
Unincorporated
Alturas
MONO COUNTY
Unincorporated
Mammoth Lakes
MONTEREY COUNTY
Unincorporated
Carmel-By-The-Sea
Gonzales
Greenfield
King City
Marina
Monterey
Pacific Grove
Salinas
Seaside
Soledad
303.9
2,135.0
19,320.1
3,731.5
1,852.3
2,419.9
72.5
NAPA COUNTY
Unincorporated
Americn Canyon
Calistoga
Napa
St. Helena
Yountville
NEVADA COUNTY
Unincorporated
Grass Valley
Nevada City
Truckee
ORANGE COUNTY
Unincorporated
Anaheim
DEAN RUNYAN ASSOCIATES
36.7
90,375.5 102,936.1 110,133.7
PAGE 117
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
10.0%
12.0%
8.0%
10.0%
10.0%
9.0%
10.0%
14.5%
10.0%
8.0%
8.0%
10.0%
10.0%
8.0%
10.0%
8.0%
8.0%
10.0%
10.0%
10.0%
10.0%
10.0%
11.0%
12.0%
8.0%
6.0%
8.0%
10.0%
1,196.4
3,884.0
4,221.7
1,346.2
8,477.7
637.5
1,638.3
8,628.3
3,350.3
6,688.2
164.2
4,804.2
967.4
45.1
1,305.7
66.7
419.9
10,785.3
2,749.6
528.8
1,049.9
226.2
4,655.6
608.5
269.0
150.8
460.1
292.4
1,182.7
4,338.2
4,641.4
1,499.6
7,763.4
752.5
1,739.1
9,820.5
5,465.6
7,295.1
212.6
7,251.9
980.6
42.0
1,789.2
72.2
404.2
11,644.8
2,790.2
603.1
1,161.4
213.5
5,469.6
623.8
310.7
139.9
483.8
354.5
1,299.3
5,091.3
5,465.3
1,734.6
9,532.9
817.8
2,076.2
11,410.8
5,948.9
8,708.1
245.0
7,900.6
1,156.4
47.6
2,168.9
73.1
536.7
12,196.7
3,240.3
706.6
1,264.5
250.3
7,187.3
669.2
327.6
155.2
537.9
387.2
1,251.2
4,977.2
5,959.6
1,935.7
10,888.0
883.1
2,120.5
12,179.5
6,573.5
9,395.9
279.4
8,661.0
1,228.0
45.2
2,657.3
92.7
581.3
13,133.3
3,243.0
756.0
1,362.0
259.2
7,442.4
894.8
357.4
161.1
571.7
407.7
1,313.8
4,754.2
5,791.0
2,041.7
11,298.5
850.9
1,935.0
12,673.0
6,688.4
9,108.0
291.3
8,741.4
1,219.6
42.2
2,813.8
100.8
589.2
13,562.4
3,229.9
762.0
1,465.9
245.8
7,713.8
1,066.0
358.5
163.8
568.3
408.4
1,213.4
3,959.4
4,719.2
1,669.6
8,630.2
737.6
1,639.4
10,977.7
5,416.6
7,752.6
238.8
7,857.0
915.8
29.3
2,208.7
77.9
475.6
13,585.3
2,763.2
618.4
1,309.6
197.9
6,148.8
1,198.4
316.8
154.4
523.1
331.6
1,176.3
3,697.5
4,269.0
1,514.4
7,221.1
616.4
1,571.1
9,805.2
5,819.8
7,268.0
198.2
6,759.4
752.5
24.5
1,939.3
69.6
520.1
12,541.6
2,723.9
562.2
1,371.9
162.1
5,650.4
1,108.8
289.9
141.3
451.6
273.9
1,227.2
3,816.3
5,345.0
1,760.0
8,338.1
732.5
1,754.4
11,133.8
6,470.5
8,293.6
216.4
7,073.3
869.5
29.5
2,439.4
80.1
594.3
15,854.7
3,168.9
647.0
1,460.9
175.4
5,970.3
1,221.5
326.3
142.9
496.3
317.6
1,280.6
3,919.9
6,524.5
2,098.3
9,382.3
744.1
1,898.4
11,648.4
7,203.5
8,488.6
227.5
7,904.6
1,004.5
32.6
2,670.4
87.8
608.3
17,976.1
3,439.7
620.5
1,541.2
313.8
7,024.4
970.3
357.1
137.1
510.7
354.8
1,401.1
4,403.2
7,257.7
1,926.3
10,086.4
899.8
2,067.8
13,626.1
7,629.6
9,005.0
258.0
8,537.1
1,108.3
29.4
2,823.5
103.7
630.1
16,500.3
3,819.2
787.6
1,587.6
618.1
7,490.3
1,289.0
341.8
137.1
593.2
400.5
1,513.2
5,006.5
7,676.1
1,980.2
11,122.4
1,014.6
2,249.2
15,435.2
8,440.5
9,331.3
313.7
9,366.2
1,203.4
33.9
3,140.5
112.9
749.3
18,176.4
3,851.0
775.5
1,781.4
681.1
8,519.2
1,509.1
323.9
616.9
608.6
434.6
8.0%
8.0%
7,305.7
204.7
8,069.0
215.6
7,770.5
220.4
8,538.8
224.8
9,368.1
238.6
8,878.2
212.7
9,070.7
180.6
10,644.7
198.0
10,474.4
211.2
11,626.3
209.2
12,017.8
226.3
ORANGE COUNTY
Brea
Buena Park
Costa Mesa
Cypress
Dana Point
Fountain Valley
Fullerton
Garden Grove
Huntington Beach
Irvine
La Palma
Laguna Beach
Laguna Hills
Laguna Niguel
Lake Forest
Los Alamitos
Mission Viejo
Newport Beach
Orange
Placentia
San Clemente
San Juan Capistrano
Santa Ana
Seal Beach
Stanton
Tustin
Westminster
Yorba Linda
PLACER COUNTY
Unincorporated
Auburn
DEAN RUNYAN ASSOCIATES
PAGE 118
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
8.0%
10.0%
8.0%
8.0%
6.0%
11.0
26.2
37.2
545.5
1,327.6
12.8
16.9
38.0
542.2
1,512.2
14.1
0.0
37.1
604.6
1,797.2
14.2
0.0
43.9
417.7
1,908.7
16.6
26.8
43.7
483.2
1,880.1
14.3
0.0
44.3
362.7
1,677.4
23.0
360.1
37.0
344.8
1,590.4
16.9
117.1
29.9
383.6
1,759.1
19.1
193.3
29.6
395.7
1,897.4
20.7
145.0
36.9
403.2
2,078.8
18.3
232.4
17.7
474.4
2,281.4
9.0%
9.0%
1,087.7
18.1
1,087.6
16.8
1,076.3
16.3
1,057.6
12.6
1,142.7
12.3
1,152.3
17.8
1,019.7
29.2
1,041.6
35.1
1,139.1
40.8
1,216.7
33.2
1,232.7
36.6
10.0%
12.0%
10.0%
10.0%
10.0%
10.0%
12.0%
10.0%
12.0%
10.0%
11.3%
10.0%
11.0%
10.0%
8.0%
11.0%
9.0%
13.5%
10.0%
10.0%
12.0%
8.0%
8.0%
1,252.9
175.2
121.6
749.2
14.9
16.3
1,248.0
914.7
791.3
482.9
4,141.1
1,162.4
4,261.8
123.7
455.0
70.1
8,053.8
12,359.8
85.5
5,148.7
3,169.5
17.4
1,637.5
1,461.0
192.6
144.8
813.4
22.2
24.4
1,296.0
1,088.5
812.3
606.2
4,656.4
1,220.2
4,831.3
127.8
519.2
68.6
8,241.9
13,100.7
104.1
5,645.0
3,418.1
22.8
1,849.8
1,657.3
188.0
100.4
888.7
18.2
27.9
1,426.3
1,366.0
904.8
848.6
5,352.9
1,331.1
5,543.4
157.1
520.1
87.3
8,687.3
14,737.2
113.3
5,835.2
3,574.2
28.9
2,085.1
1,797.5
195.2
144.4
897.5
18.1
35.8
1,575.3
1,387.3
966.0
991.6
5,940.7
1,818.4
5,567.2
171.9
586.4
82.1
9,410.0
14,494.0
77.4
5,176.8
3,553.9
27.9
2,284.2
1,873.7
229.8
161.0
1,025.6
35.6
27.9
1,632.0
1,508.6
1,012.8
947.4
5,874.1
2,070.2
5,498.9
222.9
593.0
84.8
9,487.1
14,484.3
47.3
5,157.3
3,686.5
28.3
2,417.7
1,670.5
223.4
193.9
817.6
32.4
25.9
1,150.4
1,175.1
983.4
659.8
4,804.5
1,941.6
4,480.5
237.3
497.9
145.0
7,979.9
12,828.7
74.3
4,634.4
2,907.0
20.0
2,088.8
1,414.7
331.6
181.0
794.1
28.5
27.3
1,023.2
1,096.9
892.4
620.9
4,294.1
1,845.3
4,175.2
272.2
535.8
173.3
8,331.4
13,448.1
64.2
3,892.3
2,488.3
19.5
1,962.0
1,404.0
504.6
185.9
700.1
26.5
34.5
999.4
1,184.2
1,088.4
602.8
4,805.1
1,944.6
4,725.1
275.1
692.6
190.2
8,614.3
15,797.3
59.6
4,302.0
2,732.2
18.1
2,168.7
1,423.2
573.1
194.4
899.4
29.4
35.3
1,135.8
1,306.5
1,148.6
557.2
5,690.0
2,546.7
5,550.0
313.3
747.1
223.7
9,195.5
18,105.9
121.0
4,925.3
2,995.3
18.0
2,400.0
1,843.7
626.3
235.7
1,147.0
35.7
36.1
1,113.6
1,598.8
1,235.4
626.0
6,341.8
2,820.4
5,988.7
275.0
831.9
257.3
10,481.8
19,619.6
71.9
5,168.2
3,703.4
20.2
2,504.6
2,125.0
673.0
196.1
981.5
34.0
41.3
1,340.0
1,655.8
1,313.9
641.2
6,407.5
3,077.9
6,285.6
462.2
991.4
295.6
11,189.1
22,448.9
65.7
5,682.0
4,189.4
26.5
2,716.9
PLACER COUNTY
Colfax
Lincoln
Loomis
Rocklin
Roseville
PLUMAS COUNTY
Unincorporated
Portola
RIVERSIDE COUNTY
Unincorporated
Banning
Beaumont
Blythe
Calimesa
Canyon Lake
Cathedral City
Corona
Desert Hot Springs
Hemet
Indian Wells
Indio
La Quinta
Lake Elsinore
Moreno Valley
Norco
Palm Desert
Palm Springs
Perris
Rancho Mirage
Riverside
San Jacinto
Temecula
DEAN RUNYAN ASSOCIATES
PAGE 119
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
12.0%
12.0%
8.0%
10.0%
12.0%
12.0%
6,043.1
42.0
850.4
136.4
2,258.2
16,122.0
6,396.0
30.6
1,074.2
129.4
2,494.0
17,277.0
6,962.3
25.4
1,457.5
126.3
2,581.4
18,503.0
7,176.2
17.1
1,408.4
147.7
2,528.2
20,710.0
6,963.8
17.2
1,358.6
165.7
2,518.8
21,047.0
5,311.0
19.5
1,156.1
155.9
2,183.5
19,022.0
4,467.3
17.0
1,109.4
135.2
1,821.6
17,079.0
3,952.6
16.8
1,152.7
131.2
2,514.9
18,522.0
3,383.0
17.2
1,235.2
139.1
2,625.8
18,894.0
3,878.2
18.5
1,366.3
142.8
2,636.9
19,867.0
3,859.6
19.5
1,474.7
191.2
2,859.0
21,444.5
8.0%
8.0%
12.0%
96.3
92.2
79.0
90.3
97.3
96.8
86.1
97.2
84.2
79.6
135.3
86.8
85.7
118.2
71.4
73.1
113.6
57.6
82.0
119.2
37.4
80.1
104.5
31.9
85.5
123.3
38.4
91.6
128.2
61.9
93.1
151.6
52.7
1,155.4
44.4
10.1
1,741.0
1,891.2
182.4
322.5
353.5
354.1
37.7
8.3
23.5
519.8
9,417.1
254.5
488.2
182.3
2,797.3
458.8
117.3
1,181.5
31.9
13.4
1,961.5
2,243.6
223.2
406.2
398.6
428.3
42.3
3.2
21.2
570.0
10,495.3
191.2
612.3
203.3
2,978.2
479.3
213.1
1,181.9
14.9
13.3
2,234.6
2,370.3
321.0
570.5
405.2
573.2
48.3
57.7
35.1
657.9
11,068.7
629.0
641.7
208.1
2,907.8
596.2
192.2
1,359.8
19.3
17.0
2,281.5
2,481.8
315.6
416.8
427.7
695.1
49.4
68.0
24.5
610.6
11,013.0
1,745.1
920.6
198.6
3,033.0
737.6
183.4
1,340.7
26.1
11.7
2,455.0
2,571.3
328.2
493.6
459.6
731.6
41.7
68.9
29.8
511.2
11,025.4
1,762.3
836.7
151.6
3,262.1
770.2
150.0
1,436.2
5.2
8.7
2,484.2
2,468.4
254.1
397.4
395.8
608.0
123.2
69.9
33.5
469.7
9,367.5
1,694.5
761.5
143.9
2,517.1
857.5
106.2
1,340.0
28.5
7.4
2,392.6
2,935.5
192.0
292.7
467.0
807.4
167.2
58.9
30.9
438.2
8,398.1
1,586.7
752.3
92.7
2,222.1
901.9
93.7
1,286.2
26.6
6.1
2,542.0
3,067.7
220.3
369.6
573.7
843.1
178.7
57.3
33.0
454.1
8,790.2
1,827.4
765.6
96.7
2,507.3
979.5
98.6
1,501.0
24.4
6.7
2,626.4
3,176.9
228.3
345.8
558.1
965.5
204.3
52.9
30.7
499.3
9,149.0
1,927.8
819.9
127.9
2,217.3
1,036.1
97.2
1,519.1
24.3
7.2
2,649.7
3,497.0
281.8
500.6
587.5
836.7
228.5
40.8
28.6
522.2
9,731.1
2,056.6
920.7
148.9
2,689.2
892.6
110.0
1,696.7
15.7
7.7
2,748.8
3,415.7
267.9
566.8
866.4
1,040.3
249.7
41.4
29.8
589.2
10,614.2
2,554.6
948.2
152.7
SACRAMENTO COUNTY
Unincorporated
Citrus Heights
Folsom
Galt
Rancho Cordova
Sacramento
SAN BENITO COUNTY
Unincorporated
Hollister
San Juan Bautista
SAN BERNARDINO COUNTY
Unincorporated
Adelanto
Apple Valley
Barstow
Big Bear Lake
Chino
Colton
Fontana
Hesperia
Highland
Loma Linda
Montclair
Needles
Ontario
Rancho Cucamonga
Redlands
Rialto
San Bernardino
Twentynine Palms
Upland
7.0%
10.0%
7.0%
12.5%
8.0%
8.0%
10.0%
8.0%
10.0%
7.0%
10.0%
10.0%
10.0%
11.8%
10.0%
10.0%
9.0%
10.0%
9.0%
10.0%
DEAN RUNYAN ASSOCIATES
816.0
138.5
PAGE 120
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
748.0
19.8
127.3
760.5
21.8
140.0
895.3
22.3
130.0
950.4
21.0
133.6
964.1
19.4
164.1
784.3
18.6
172.6
764.9
15.3
144.5
722.6
13.7
164.6
705.0
12.4
188.4
816.9
15.9
147.2
885.6
17.7
134.2
SAN BERNARDINO COUNTY
Victorville
Yucaipa
Yucca Valley
7.0%
7.0%
7.0%
SAN DIEGO COUNTY
Unincorporated
Carlsbad
Chula Vista
Coronado
Del Mar
El Cajon
Encinitas
Escondido
Imperial Beach
La Mesa
Lemon Grove
National City
Oceanside
Poway
San Diego
San Marcos
Santee
Solana Beach
Vista
8.0%
3,084.4
3,369.7
3,180.4
3,387.2
3,473.8
2,828.0
2,423.4
2,448.8
2,579.4
2,647.0
3,403.8
10.0%
8,813.4 10,072.3 11,512.6 12,929.0 14,277.4 12,752.4 11,490.5 11,568.6 12,872.4 14,702.4 17,472.3
10.0%
2,159.5
2,268.9
2,336.2
2,551.6
2,697.3
2,302.4
2,036.4
2,058.9
2,295.7
2,471.3
2,632.8
10.0%
8,129.4
8,409.0
8,714.1
9,066.5 11,175.7
8,492.4
7,623.5
8,320.1
8,902.9 10,366.3 12,442.9
11.5%
1,440.4
1,488.9
1,564.6
1,682.3
1,319.1
1,418.3
1,505.5
1,704.7
1,805.5
1,939.7
2,101.6
10.0%
997.7
1,016.0
1,092.0
1,119.8
1,127.8
925.9
824.7
900.3
1,046.2
1,057.2
1,138.8
10.0%
970.6
988.5
1,095.0
1,089.1
1,182.8
1,099.8
1,179.8
1,280.1
1,411.6
1,489.7
1,568.1
10.0%
1,200.4
1,174.3
1,157.8
1,267.1
1,322.7
1,120.2
954.5
1,025.1
1,203.2
1,228.0
1,322.0
10.0%
233.9
279.8
265.4
236.1
209.0
148.5
163.7
224.2
230.9
193.5
386.4
10.0%
820.5
830.6
872.3
902.6
939.0
817.4
807.5
917.1
910.4
957.2
1,038.4
6.0%
28.6
31.4
31.1
31.5
35.7
32.6
30.1
31.5
35.6
36.8
39.4
10.0%
927.9
891.4
618.4
821.2
748.2
630.0
708.8
758.7
887.8
896.2
953.9
10.0%
2,011.8
2,231.2
2,717.7
2,742.2
3,389.7
3,889.2
3,184.6
3,325.8
3,817.2
4,239.2
4,663.2
10.0%
167.7
167.7
190.1
202.8
206.3
247.8
367.4
433.9
462.5
483.6
523.1
10.5% 113,209.0 120,792.0 136,803.0 154,810.0 159,348.0 140,657.0 123,332.0 140,752.0 148,184.0 158,105.0 173,376.0
10.0%
279.0
282.9
327.6
363.9
383.0
330.4
298.5
610.5
713.5
736.0
794.8
10.0%
116.9
124.0
118.7
128.8
126.5
115.3
100.3
106.4
114.6
206.9
388.2
13.0%
561.4
783.5
919.6
1,058.1
1,165.4
1,015.0
929.8
978.8
1,118.6
1,186.2
1,220.1
10.0%
356.3
365.6
404.5
400.7
436.6
355.9
329.8
546.1
595.5
981.9
1,118.6
SAN FRANCISCO COUNTY
San Francisco
14.0% 142,437.2 151,993.0 173,923.0 194,290.0 219,089.0 214,460.0 186,849.0 209,962.0 239,567.0 238,782.0 310,052.0
SAN JOAQUIN COUNTY
Unincorporated
Escalon
Lathrop
Lodi
Manteca
8.0%
10.0%
9.0%
6.0%
9.0%
DEAN RUNYAN ASSOCIATES
306.1
1.2
129.2
316.8
367.1
338.0
3.5
147.4
352.5
461.2
387.4
2.2
158.6
368.2
476.9
410.2
1.4
220.1
380.3
445.9
441.8
2.2
257.7
395.9
454.3
372.8
1.4
267.4
405.5
421.1
289.8
2.6
205.2
382.4
344.1
279.7
1.7
231.1
425.9
482.8
322.7
2.4
232.2
486.2
507.7
319.8
2.6
466.3
545.4
634.4
337.8
2.3
419.3
593.8
678.2
PAGE 121
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
5.0
2,029.5
671.1
4.1
2,160.4
777.9
7.9
2,171.4
709.2
85.7
2,180.0
795.2
87.7
2,286.6
814.9
85.6
1,962.1
721.6
71.5
1,748.5
642.8
83.8
1,792.3
675.8
99.5
1,913.4
746.0
97.5
1,980.1
786.8
100.6
2,078.9
974.3
9.0%
10.0%
10.0%
12.0%
10.0%
10.0%
10.0%
10.0%
4,860.7
399.8
321.0
1,297.0
174.9
1,728.6
4,652.1
3,922.2
4,798.9
390.7
386.2
1,446.1
180.7
1,663.4
4,921.4
4,079.8
5,339.0
435.0
479.5
1,614.3
220.4
1,805.6
5,295.5
4,539.2
6,125.9
449.5
478.6
2,025.9
238.5
1,967.1
5,912.4
4,786.0
6,539.5
437.2
407.6
2,519.1
232.9
1,955.9
6,175.0
5,054.7
6,137.3
389.1
418.6
2,692.9
230.8
1,908.2
5,906.8
4,679.5
5,582.4
348.0
409.2
2,735.0
220.4
2,208.1
5,779.6
4,501.8
6,342.0
390.5
525.5
2,998.5
220.3
2,287.0
6,269.6
4,844.2
6,449.8
630.4
638.1
3,229.9
260.8
2,783.7
6,931.2
5,222.0
7,710.9
746.3
704.0
3,350.0
273.4
2,802.7
7,279.5
5,572.4
8,020.6
840.6
771.0
3,983.2
278.4
3,170.5
7,988.2
6,063.2
10.0%
10.0%
12.0%
12.0%
10.0%
9.5%
12.0%
12.0%
10.0%
12.0%
12.0%
12.0%
10.0%
12.0%
10.0%
631.9
737.7
568.9
7,299.3
324.0
845.8
2,671.6
958.8
2,067.4
565.0
1,838.8
844.0
429.2
2,839.8
5,670.6
700.2
885.1
550.4
8,066.7
294.5
887.5
2,838.3
1,101.9
2,122.4
0.0
2,227.6
932.3
470.7
3,082.4
4,518.3
771.6
1,011.5
913.6
9,273.4
397.7
1,080.9
3,134.0
1,237.7
2,417.6
926.4
2,649.6
1,139.7
626.0
3,222.2
5,469.7
907.4
1,089.0
999.0
10,355.4
457.4
1,237.8
3,383.0
1,375.9
2,929.4
795.5
2,976.7
1,275.3
767.0
3,431.4
5,959.0
749.6
1,199.8
1,096.7
11,264.6
531.7
1,415.4
3,743.0
1,474.1
3,269.5
922.4
3,323.6
1,478.0
825.1
4,118.3
6,783.5
936.8
1,025.0
941.7
10,155.0
496.3
1,263.1
3,543.1
1,351.6
2,807.4
843.2
2,761.4
1,339.9
750.2
3,470.0
6,478.4
873.1
891.5
969.4
10,341.6
460.8
1,175.5
3,394.6
2,074.5
2,865.0
708.7
2,657.5
1,344.4
682.8
3,529.0
5,820.7
978.8
1,114.8
1,306.1
13,404.1
532.7
1,341.2
3,732.4
2,454.0
3,686.4
776.2
2,994.3
1,763.7
815.2
4,530.5
7,191.9
1,104.6
1,359.4
1,560.0
16,183.2
635.2
1,730.0
4,230.9
2,939.5
3,928.1
1,118.0
3,924.4
2,183.9
943.5
5,634.8
8,619.2
1,242.3
1,571.9
1,668.3
18,244.3
690.5
2,015.9
4,524.6
3,468.3
4,808.6
1,276.6
4,526.4
2,412.4
1,120.9
6,390.7
9,659.3
1,327.2
1,722.8
2,037.8
21,357.1
787.2
2,109.3
4,974.6
4,158.8
6,137.0
1,485.2
5,262.3
2,790.4
1,270.1
5,752.5
11,174.0
SAN JOAQUIN COUNTY
Ripon
Stockton
Tracy
10.0%
8.0%
10.0%
SAN LUIS OBISPO COUNTY
Unincorporated
Arroyo Grande
Atascadero
El Paso De Robles
Grover Beach
Morro Bay
Pismo Beach
San Luis Obispo
SAN MATEO COUNTY
Unincorporated
Belmont
Brisbane
Burlingame
Daly City
Foster City
Half Moon Bay
Menlo Park
Millbrae
Pacifica
Redwood City
San Bruno
San Carlos
San Mateo
So. San Francisco
DEAN RUNYAN ASSOCIATES
PAGE 122
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
5,448.2
949.6
1,073.9
1,077.3
12,438.8
2,044.4
1,759.6
4,815.3
1,033.2
1,177.9
1,224.2
13,297.8
2,237.9
1,856.7
5,631.0
1,142.2
1,243.9
1,227.6
14,438.8
2,220.9
2,198.1
6,591.3
1,273.9
1,452.7
1,371.1
15,408.9
2,373.9
2,406.0
7,174.2
1,290.7
1,415.0
1,517.7
15,522.7
2,522.6
2,419.6
6,431.0
1,223.8
1,326.9
1,482.9
14,469.1
2,201.5
2,239.3
5,950.0
1,164.4
1,262.4
1,371.0
13,757.0
2,116.3
2,372.3
6,977.0
1,193.2
1,306.0
1,443.7
14,951.0
2,363.5
2,507.9
7,570.1
1,239.6
1,421.8
1,270.4
16,394.1
2,441.0
2,683.6
6,992.6
1,344.9
1,631.4
1,320.5
17,611.1
2,532.0
2,985.5
7,538.8
1,604.1
1,923.5
1,508.9
20,184.2
2,844.5
3,435.3
8.0%
12.0%
12.0%
9.0%
11.0%
10.0%
10.0%
10.0%
10.0%
12.0%
10.0%
9.5%
10.0%
10.5%
410.0
882.5
1,632.5
737.7
945.6
829.0
4,716.6
933.0
2,246.1
5,489.0
14,182.9
7,159.6
149.3
4,751.7
439.9
894.2
1,790.9
782.1
1,058.0
868.9
4,985.9
956.3
2,582.8
5,547.0
15,956.3
7,863.1
146.6
5,073.8
412.9
1,132.5
2,054.9
817.3
1,260.3
1,028.7
5,669.2
1,029.8
3,176.7
6,393.0
19,213.7
9,601.3
163.2
5,633.2
424.1
1,463.1
2,511.2
908.2
1,469.9
1,108.3
6,427.3
1,110.7
3,936.4
6,709.0
21,400.0
10,542.3
195.3
6,479.8
449.0
1,619.1
2,711.6
972.7
1,525.1
1,245.1
7,195.8
1,195.0
4,299.0
7,976.0
23,900.0
11,268.8
211.5
7,350.3
406.8
1,287.2
2,140.3
870.2
1,289.7
966.6
5,549.9
1,020.5
3,154.9
7,111.0
19,261.3
9,138.1
151.4
5,686.2
289.4
1,297.6
2,142.1
889.1
1,345.9
923.8
5,297.3
904.2
3,267.0
6,858.0
17,250.0
8,301.9
144.2
5,578.2
321.7
2,031.6
2,536.5
889.1
1,517.6
833.3
6,124.2
937.6
3,914.0
8,082.0
18,102.2
9,910.0
184.4
6,589.4
370.7
2,578.3
3,112.9
998.7
1,782.0
1,174.5
7,067.4
1,119.5
4,397.5
9,664.0
22,451.0
11,755.4
205.4
7,777.6
419.8
2,876.0
3,768.5
1,092.5
1,946.5
1,295.9
7,933.2
1,411.2
4,668.3
10,793.7
25,258.5
13,673.1
228.2
9,016.1
432.5
3,417.4
4,590.2
1,234.8
2,168.6
1,512.8
7,473.7
1,714.5
5,594.9
12,254.5
29,684.3
15,140.9
257.0
10,858.7
11.0%
10.0%
11.0%
10.0%
10.0%
3,375.0
493.4
3,016.5
483.3
614.1
3,806.4
515.5
3,067.9
545.1
598.3
3,732.1
543.4
3,385.1
689.4
606.5
4,257.9
604.0
3,750.5
693.8
638.7
4,621.9
643.5
3,685.2
723.3
829.6
3,887.3
605.4
3,723.8
520.2
625.9
3,511.3
591.9
3,860.8
543.9
616.8
4,101.1
601.7
4,227.7
569.7
707.1
4,604.8
912.9
4,739.4
712.6
829.7
4,515.0
1,074.5
5,558.7
780.6
872.9
5,514.0
1,263.2
7,096.9
926.2
961.3
SANTA BARBARA COUNTY
Unincorporated
Buellton
Carpinteria
Lompoc
Santa Barbara
Santa Maria
Solvang
10.0%
10.0%
12.0%
10.0%
12.0%
10.0%
12.0%
SANTA CLARA COUNTY
Unincorporated
Campbell
Cupertino
Gilroy
Los Altos
Los Gatos
Milpitas
Morgan Hill
Mountain View
Palo Alto
San Jose
Santa Clara
Saratoga
Sunnyvale
SANTA CRUZ COUNTY
Unincorporated
Capitola
Santa Cruz
Scotts Valley
Watsonville
DEAN RUNYAN ASSOCIATES
PAGE 123
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
10.0%
10.0%
10.0%
10.0%
610.0
171.3
3,275.3
10.1
521.0
174.6
3,512.0
9.4
672.4
208.5
3,747.6
8.8
705.3
183.0
3,966.3
16.3
704.6
206.3
3,957.0
13.3
595.0
297.6
3,625.1
9.1
650.6
357.3
3,497.6
7.8
692.1
354.9
3,615.7
8.3
738.6
349.3
3,837.8
5.3
774.3
430.4
4,100.0
4.9
815.4
435.5
4,074.3
7.2
10.0%
262.7
249.3
248.6
289.6
307.7
300.2
285.3
289.3
323.6
343.1
348.9
8.0%
5.0%
10.0%
6.0%
10.0%
10.0%
10.0%
406.9
435.6
82.5
7.1
460.7
313.3
607.6
536.4
6.5
92.1
8.2
540.4
372.5
608.8
499.0
6.7
119.2
9.5
551.9
370.8
592.7
461.0
5.8
111.0
7.7
504.5
323.9
626.4
453.5
6.0
108.9
5.9
503.1
312.4
575.6
438.5
5.8
106.3
6.3
504.2
305.8
567.7
470.5
6.2
98.6
6.4
510.7
299.7
626.3
517.3
5.4
106.5
6.5
575.8
297.9
643.4
514.8
78.1
6.2
477.8
325.6
421.5
444.7
5.5
79.9
8.8
485.8
365.0
592.4
9.0%
9.0%
10.0%
10.0%
8.0%
11.0%
211.3
165.3
1,365.3
22.4
1,208.7
1,447.8
188.2
191.9
1,384.1
21.2
1,097.7
1,402.8
196.2
166.0
1,459.8
28.2
1,173.9
1,405.4
253.2
194.3
1,551.1
19.3
1,313.0
1,619.0
248.4
205.8
1,806.0
24.1
1,249.0
1,497.2
233.6
200.3
1,326.6
11.2
1,159.0
1,328.7
228.2
156.5
1,446.5
8.4
1,159.5
1,019.2
228.9
170.3
1,635.2
27.1
1,191.1
1,087.5
297.1
172.6
1,717.7
48.5
1,232.0
1,157.6
259.6
221.1
1,848.5
19.7
1,332.4
1,233.5
385.9
305.9
2,876.5
14.4
1,491.1
1,481.3
9.0%
10.0%
12.0%
10.0%
12.0%
9.0%
10.0%
10.0%
12.0%
5,264.0
47.5
905.6
1,115.9
1,367.3
3,038.2
215.5
1,884.9
216.8
5,550.5
76.6
972.7
1,182.9
1,451.8
3,011.9
270.4
2,110.3
422.2
6,206.5
105.6
1,164.1
1,395.6
1,601.6
3,554.6
249.5
2,310.9
541.3
7,164.7
139.0
1,637.3
1,446.0
1,771.5
3,876.9
406.9
2,443.0
688.1
7,987.6
164.3
1,860.1
1,340.3
1,899.4
4,055.0
328.8
2,615.5
745.8
7,456.8
164.9
1,669.1
1,143.5
1,722.0
3,459.6
293.4
2,220.3
917.6
7,138.0
142.7
1,595.4
1,165.6
1,574.9
2,862.8
238.7
2,084.5
1,068.0
7,929.6
145.0
1,928.0
1,341.7
1,747.7
3,183.6
270.0
2,113.4
1,191.5
8,756.9
144.3
2,209.1
1,484.8
1,940.5
3,654.0
361.1
2,358.7
1,286.5
9,705.0
161.3
2,460.6
1,680.8
2,202.9
4,284.5
395.5
2,644.6
1,425.8
11,037.5
190.6
2,636.5
1,919.7
2,814.1
4,559.5
359.9
2,850.0
1,642.5
SHASTA COUNTY
Unincorporated
Anderson
Redding
Shasta Lake
SIERRA COUNTY
Unincorporated
SISKIYOU COUNTY
Unincorporated
Dorris
Dunsmuir
Etna
Mt. Shasta
Weed
Yreka
109.6
7.4
545.8
311.4
712.1
SOLANO COUNTY
Benecia
Dixon
Fairfield
Rio Vista
Vacaville
Vallejo
SONOMA COUNTY
Unincorporated
Cloverdale
Healdsburg
Petaluma
Rohnert Park
Santa Rosa
Sebastopol
Sonoma
Windsor
DEAN RUNYAN ASSOCIATES
PAGE 124
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
8.0%
5.0%
9.0%
7.0%
9.0%
612.1
78.1
2,110.9
188.2
270.9
577.5
81.1
2,098.3
204.9
334.7
589.4
91.2
2,181.5
231.2
499.1
668.0
87.3
2,264.7
249.3
526.0
854.9
78.6
2,038.3
248.8
532.2
835.8
72.9
1,853.7
217.4
541.6
680.8
61.0
1,460.6
162.8
638.6
661.2
59.4
1,639.8
202.8
699.6
755.9
60.9
1,769.1
233.4
799.1
762.8
69.6
1,884.2
220.9
901.7
813.7
75.8
1,879.8
229.4
978.9
10.0%
549.9
558.2
584.8
664.9
744.1
648.2
530.6
652.0
670.7
673.5
696.1
8.0%
10.0%
10.0%
29.3
162.5
471.0
31.5
357.8
503.3
29.4
224.2
561.9
29.5
310.5
596.9
28.0
433.0
619.6
28.7
278.0
562.0
30.9
358.7
457.7
31.9
266.0
596.6
28.1
260.7
594.3
33.0
294.1
711.3
33.9
300.0
720.1
5.0%
199.1
204.2
206.6
190.5
193.5
180.5
164.6
191.0
203.4
221.0
175.3
10.0%
10.0%
8.0%
8.0%
8.0%
10.0%
10.0%
985.6
51.7
27.0
35.4
224.6
645.3
1,480.6
985.7
57.6
29.2
9.7
253.3
665.4
1,567.5
1,068.6
74.5
31.0
75.8
273.6
742.3
1,718.5
1,125.3
75.7
30.8
52.2
268.7
807.6
1,905.8
1,215.6
69.9
34.7
55.9
319.4
838.7
2,044.0
1,185.4
96.6
32.1
39.3
310.8
885.6
1,935.9
1,137.5
91.3
29.6
32.3
276.3
721.5
1,827.4
1,199.7
144.8
33.1
0.0
301.0
844.3
1,920.0
1,279.8
133.9
36.7
40.7
309.6
820.0
2,008.4
1,365.7
171.7
55.2
29.4
335.3
1,042.4
2,155.2
1,334.0
184.2
70.8
31.7
371.0
1,028.8
2,017.8
10.0%
10.0%
1,052.2
202.8
1,174.0
211.0
1,375.8
214.8
1,374.4
227.7
1,515.7
232.1
1,417.8
193.1
1,491.0
230.3
1,823.1
280.4
2,208.8
331.5
2,416.9
375.2
2,250.8
307.1
STANISLAUS COUNTY
Unincorporated
Ceres
Modesto
Oakdale
Turlock
SUTTER COUNTY
Yuba City
TEHAMA COUNTY
Unincorporated
Corning
Red Bluff
TRINITY COUNTY
Unincorporated
TULARE COUNTY
Unincorporated
Dinuba
Exeter
Lindsay
Porterville
Tulare
Visalia
TUOLUMNE COUNTY
Unincorporated
Sonora
DEAN RUNYAN ASSOCIATES
PAGE 125
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Amounts in $000
*Rate
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
8.0%
9.0%
10.0%
10.0%
10.0%
10.0%
10.0%
10.0%
10.0%
10.0%
225.1
1,390.9
40.1
618.3
2,222.6
297.7
3,169.7
115.7
976.1
2,087.2
232.9
1,595.1
66.7
1,276.0
2,445.5
296.0
3,332.7
115.6
1,157.2
2,203.1
235.0
1,666.9
66.3
2,079.6
3,309.7
262.0
3,612.9
117.9
1,552.6
2,541.1
230.5
1,743.4
80.2
2,220.0
3,550.9
313.6
3,944.0
88.4
1,546.0
2,830.9
255.7
1,707.4
68.9
2,517.3
3,618.6
347.7
4,078.2
103.1
1,487.4
2,859.8
235.1
1,530.1
69.4
2,007.6
3,328.8
324.0
3,707.6
92.0
1,281.7
2,493.8
190.6
1,432.2
58.9
1,640.3
3,060.6
328.8
3,468.3
82.4
1,133.9
2,281.6
229.9
1,581.7
75.6
1,848.3
3,293.8
295.4
3,436.0
73.5
1,218.1
2,702.9
251.2
1,702.4
89.4
2,179.8
3,402.4
326.1
4,044.7
82.9
1,289.4
2,977.7
317.2
1,849.8
113.8
2,433.9
3,826.5
300.5
4,449.6
96.5
1,344.3
3,162.3
387.2
2,034.1
121.4
2,777.0
4,228.5
393.3
4,779.5
102.9
1,373.6
3,528.8
8.0%
10.0%
12.0%
10.0%
58.4
981.1
568.4
715.6
85.4
928.1
768.3
724.5
83.7
940.9
918.4
865.8
91.0
1,056.7
872.3
915.4
87.7
1,121.0
885.7
999.7
102.4
1,031.0
863.4
855.7
104.8
912.5
827.1
778.0
286.1
958.4
932.7
921.9
279.2
1,039.4
900.7
916.0
292.8
1,128.9
1,018.7
1,009.7
356.8
1,250.7
1,128.8
10.0%
10.0%
180.3
72.8
191.5
71.1
214.0
71.1
290.8
60.9
306.3
70.8
283.6
67.1
222.5
66.3
244.0
75.4
316.0
82.8
260.6
80.7
285.1
93.9
VENTURA COUNTY
Unincorporated
Camarillo
Fillmore
Ojai
Oxnard
Port Hueneme
San Buenaventura
Santa Paula
Simi Valley
Thousand Oaks
YOLO COUNTY
Unincorporated
Davis
West Sacramento
Woodland
YUBA COUNTY
Unincorporated
Marysville
DEAN RUNYAN ASSOCIATES
PAGE 126
APPENDICES
APPENDIX A
2014 TRAVEL IMPACT ESTIMATES
APPENDIX B
KEY TERMS AND DEFINITIONS
APPENDIX C
REGIONAL TRAVEL IMPACT MODEL
APPENDIX D
TRAVEL INDUSTRY ACCOUNTS
APPENDIX E
CALIFORNIA EARNINGS AND EMPLOYMENT BY
INDUSTRY SECTOR
APPENDIX F
INDUSTRY GROUPS
DEAN RUNYAN ASSOCIATES
PAGE 127
This page intentionally blank.
PAGE 128
DEAN RUNYAN ASSOCIATES
APPENDIX A
2014 TRAVEL IMPACT ESTIMATES
This appendix provides a brief overview of the methodology, terminology and
limitations of the travel impact and visitor volume estimates.
REVISIONS TO 2014 REPORT
There were three methodological revisions in this year’s report. These
revisions apply to all estimates from 1992 through 2014.
Ground Transportation:
County and regional level estimates of destination or visitor spending now include
only a portion of the ground transportation expenditures for travel that occur in
the county. The remaining portion is included in “other travel” as it represents
transportation costs for travel to another destination within California. State level
estimates of visitor spending include all of these expenditures for ground
transportation.
State and Local Travel-Generated Tax Revenue:
Two additional types of tax revenue are included in this report: local property
taxes paid by businesses and travel industry employees (households) and the state
and local sales and excise taxes paid by travel industry employees (households).
Other Travel:
Other travel now includes a portion of spending on ground transportation (see
above), travel arrangement services (NAICS 5615) and Convention and Trade
Show Organizers (NAICS 56192). As with previous estimates, “other travel” also
includes a portion of resident outbound air travel to non-California destinations.
DIRECT IMPACTS
The estimates of the direct impacts associated with traveler spending in California
were produced using the Regional Travel Impact Model (RTIM) developed by Dean
Runyan Associates. The input data used to detail the economic impacts of the
California travel industry were gathered from various local, state and federal
sources.
Travel impacts consist of estimates of travel spending and the employment,
earnings, and state and local taxes generated by this spending. These estimates are
also broken out by type of traveler accommodation and by the type of business in
which the expenditures occur.
DEAN RUNYAN ASSOCIATES
PAGE 129
SECONDARY (INDIRECT AND INDUCED) IMPACTS
Direct impacts are reported for all counties within California. Secondary
employment and earnings impacts over and above direct impacts are reported at the
state level only for the year 2014. These indirect and induced impacts are
generated from the direct impacts produced by the RTIM, discussed above, and an
input-output model of the California economy prepared by the IMPLAN Group, Inc.
Indirect impacts represent the purchases of goods and services from other firms by
businesses that directly receive expenditures from travelers. Hotels, for example,
purchase maintenance services from independent contractors. Induced impacts
represent the purchase of goods and services by employees whose earnings are in
part derived from travel expenditures. The sum of the direct, indirect and induced
impacts equals the total impact of all spending by visitors in the state. The
“multiplier” refers to the ratio of the total impacts to the direct impacts for
employment or earnings.
PRELIMINARY ESTIMATES
Preliminary estimates for 2014 were prepared at the state, regional and county level.
These estimates take advantage of the most current available data. However,
because full-year data was not available in all cases, these estimates are subject to
subsequent revision as additional information relating to travel and its economic
impact in 2014 becomes available.
GROSS DOMESTIC PRODUCT
An estimate of the Gross Domestic Product (GDP) of the California travel
industry based on the RTIM direct travel impacts is also provided in this report.
The GDP of an industry is equal to gross output (sales or receipts) minus
intermediate inputs (the goods and services purchased from other industries).
GDP is always less than output or sales because GDP measures only the
“value added” of an industry and does not include the cost of the inputs that
are also necessary to produce a good or service. GDP is a useful concept
because it permits comparisons of the economic contributions of different
industries.
The relationship between spending and gross domestic product is illustrated in
the figure below. Examples of inputs are the food or accounting services that
restaurants purchase from suppliers. “Goods resold” are the commodities that
retail establishments purchase from manufacturers or wholesale trade
businesses and resell with a markup. These inputs or goods are not counted as
the GDP of the restaurant or retail industry because their value was created in
other industries (agriculture, accounting, manufacturing).
PAGE 130
DEAN RUNYAN ASSOCIATES
Relationship Between Spending and Gross Domestic Product
Inputs/Goods Resold
Operating Surplus
Indirect Taxes
Labor Income
Spending
GDP
It is for this reason that “travel spending” – as measured from surveys of visitors
– is not the best measure of the travel industry’s real economic contribution.
This is because some visitor spending is actually counted as the GDP of other
industries (e.g., agriculture, accounting, manufacturing). Furthermore, these
other industries may or may not be located within the geographic area of
interest. If the farm were located within the region of interest, then the GDP of
the local farm would be included as an indirect or secondary effect. If not
(e.g., a manufacturing firm in another state or country), then that portion of
GDP is not counted.
The preceding graph also shows the three main components of GDP. For most
industries, labor income (essentially equivalent to earnings in this report) is the
primary component of GDP. This is true of the travel industry. A second
component is the tax payments that businesses make to government, such as
sales, excise and property taxes. In the case of excise taxes, businesses are
essentially a collection agency for the government. The final component,
operating surplus, represents the income and payments (e.g., dividends,
interest) to other stakeholders of the firm.
The concept of GDP also illustrates that with small geographic units of analysis
(e.g., counties), earnings, employment, and tax revenues are the best measures
of the economic value of the travel industry to the local economy. Small area
measures of GDP are less reliable and much of the operating surplus may leak
out of the local economy anyway. Indirect effects are also generally less in
smaller economies.
DEAN RUNYAN ASSOCIATES
PAGE 131
INTERPRETATION OF IMPACT ESTIMATES
Users of this report should be aware of several issues regarding the interpretation of
the impact estimates contained herein:

The estimates contained in this report are based on the most current data
available and supersede all previous estimates of travel impacts.

The estimates in this report are expressed in current dollars unless otherwise
noted.

The employment estimates in this report are estimates of the total number of
full and part-time jobs directly generated by travel spending, rather than the
number of individuals employed. Both payroll and self-employment are
included in these estimates. Caution should therefore be used in comparing
these estimates with other employment data series.

In general, estimates of small geographic areas (e.g., rural counties) are less
reliable than estimates for regions or metropolitan counties. Trend analysis
and comparisons of counties with relatively low levels of travel related
economic activity should therefore be interpreted cautiously.

The estimates of travel impacts published in this report will necessarily differ
somewhat from estimates generated from different models, methodologies
and data sources. Nonetheless, it should be emphasized that all credible
estimates of direct travel impacts at the state level, including those of Dean
Runyan Associates, are of similar magnitude.
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APPENDIX B
KEY TERMS AND DEFINITIONS
Commodity: A classification of a product or service, such as lodging or food service.
An establishment or industry may produce more than one commodity.
Direct Impacts: Employment, earnings and tax receipts directly generated by travel
spending, as distinguished from secondary and total impacts.
Earnings: Earnings include wage and salary disbursements, other earned income or
benefits, and proprietor income. Only the earnings attributable to travel expenditures
are included.
Employment: Industry employment (jobs) associated with travel-generated earnings.
Includes both full-time and part-time positions, and salaried or self-employed
individuals. Employment is reported as an average for a time period, typically annual.
(Unless otherwise noted, the employment estimates refer to establishment or industry
employment at place of work, not the employment status or residence of the
individual.)
Federal Taxes: Federal taxes include the motor fuel excise tax, airline ticket taxes,
and personal income and payroll taxes.
Industry: A classification of business or government establishments based on their
primary technological process. (See NAICS Appendix table.)
Local Taxes: Lodging and sales taxes imposed by cities, counties and other regional
tax jurisdictions in California. These taxes are levied on sales to visitors and the
spending of employees attributable to travel industry earnings. Passenger Facility
Charges attributable to visitors (a fee imposed on airline tickets) are included in
counties with airports. Property tax payments attributable to travel industry
businesses and employees are also included.
Other spending: Other spending includes spending by residents on ground and air
transportation for travel to other destinations, spending on travel arrangement
services, and convention/ trade shows.
Private Home: Unpaid overnight accommodations of friends and relatives.
Receipts: Travel expenditures less the sales and excise taxes paid by the consumer.
State Taxes: Lodging, sales, motor fuel, and business and personal income taxes
imposed by the state of California. These taxes are levied on sales to visitors and the
spending of employees attributable to travel industry earnings.
Total Impacts: The sum of Direct and Secondary impacts.
Travel spending: The sum of visitor and other spending related to travel.
Visitor spending: All spending on goods & services by visitors at the destination.
Also referred to as destination spending.
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APPENDIX C
REGIONAL TRAVEL IMPACT MODEL
PRIMARY DATA SOURCES
Room Demand,
Visitor Surveys,
Population,
Inventory/Use
of Campsites &
Second Homes,
Visitor air
arrivals
Visitor Volume
(Travel Party Days by
Type of
Accommodation)
ECONOMIC IMPACTS OF TRAVEL
Accommodation
Sales,
Visitor Surveys,
Airfares
Note: Receipts equals
Spending less
POS Taxes
Ratio of
Earnings to
Receipts for
relevant
Industry
Average
Annual
Earnings per
job for
relevant
industry
PAGE 134
Visitor Spending
Point of Sale Taxes
(Type of
Accommodation and
Type of Commodity)
(Sales and Excise Taxes
associated with Visitor
Spending)
Business Receipts
(not reported)
Business Taxes
(Taxes on business
income and property)
Earnings
(By Industry)
Employment
(By Industry)
Personal Taxes
(Income, payroll,
excise and property
taxes)
Note: Most estimates of taxes
are based on implicit tax rates
applied to visitor spending,
business receipts, and
employee earnings. Lodging
tax receipts reflect actual tax
collections.
DEAN RUNYAN ASSOCIATES
APPENDIX D
TRAVEL INDUSTRY ACCOUNTS: A COMPARISON OF THE
REGIONAL TRAVEL IMPACT MODEL AND
TRAVEL & TOURISM SATELLITE ACCOUNTS
An economic account is a method for displaying inter-related information about a
set of economic activities. A travel industry account is a method to report different
types of related information about the purchase of goods and services by visitors.
The Bureau of Economic Analysis (BEA), which now provides annual and quarterly
estimates of travel and tourism at the national level, describes a Travel and Tourism
Satellite Account (TTSA) as “present(ing) a rearrangement of information from the
National Income and Product Accounts, from the industry accounts, and from other
sources so that travel and tourism activities can be analyzed more completely than
is possible in the structure of the traditional national economic accounts.”1
Similarly, the RTIM has been developed by Dean Runyan Associates to estimate
travel spending, earnings, employment, and tax receipts at the state, county, and
regional levels. These initial findings can, in turn, be used as input data for deriving
estimates of other economic measures, such as value-added and indirect effects.
This appendix provides an overview of the Regional Travel Impact Model (RTIM)
and travel and tourism satellite accounts (TTSAs). Although there is no single or
absolute form of a TTSA, the one developed by the Bureau of Economic Analysis
(BEA) will be the basis of the analysis here. The definitions, framework, and
estimating methods used for the U.S. BEA TTSA follow, as closely as is practicable,
the guidelines for similar travel satellite accounts that were developed by the World
Tourism Organization (WTO) and the Organization for Economic Co-operation and
Development (OECD).
The primary focus is on the direct impacts of visitor spending. Visitors are defined
as persons that stay overnight away from home, or travel more than fifty miles oneway on a non-routine trip. Only the expenditures related to specific trips are
counted as visitor spending. Other travel related expenditures such as the
consumption of durable goods (e.g., recreational vehicles or sporting equipment) or
the purchase of vacation homes are not considered.
While such a definition of the travel industry (i.e., the trip related expenditures of
visitors) is conservative, it is also in keeping with the notion of the travel industry as
being an export-oriented industry for specific local communities. That is, visitors
are important to regions because they inject money into the local economy. This
focus on the export-oriented nature of the travel industry for local communities
becomes blurred if the industry is defined so as to include non-trip related
expenditures.
1
Peter D. Kuhbach, Mark A. Planting, and Erich H. Strassner, “U.S. Travel and Tourism Satellite
Accounts for 1998-2003,” Survey of Current Business 84 (September 2004): 43-59.
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PRIMARY CONCEPTS, CATEGORIES & DATA REQUIREMENTS
There are three primary types of information that are measured and/or estimated in a
travel industry account. The first is a measure of the travel industry in terms of both
the characteristics of the business firms that sell travel goods and services and the
characteristics of consumers that purchase travel industry goods and services. The
second is a measure of the demand segments that consume travel industry goods
and services. For example, the distinction between business and leisure travel is a
measure of demand segments. The third is a measure of the components of
economic output associated with the travel industry. The employee earnings
generated by visitor spending is one such component. Travel-generated tax receipts
are another. These three categories of information represent different aspects of the
accounting ledger – they represent different ways of viewing or analyzing the travel
industry.
The bulk of this paper will discuss these three types of information in terms of their
conceptual foundations, the data requirements, and some of the more salient issues
that users of this information should be aware of. There will also be some
discussion of indirect and induced effects in that these effects can be reasonably
estimated from the direct travel industry accounts. These secondary (versus direct)
effects describe the relationship of the travel industry to other sectors of the larger
economy.
The intent of this discussion will be to provide a general overview of the process of
constructing travel industry accounts and the underlying similarity between the
RTIM and a TTSA. More technical issues are generally placed in footnotes.
TRAVEL INDUSTRY
Defining the travel industry is probably the most critical and data intensive effort
involved in developing a travel industry account. It is an exercise in matching
supply (sellers of goods and services) with demand (the travelers that purchase those
particular goods and services). It is complicated by the fact that no single industrial
classification scheme provides a valid measure of the travel industry.2 There are
only three significant industrial classifications (Accommodations [NAICS 721],
Scheduled Passenger Air Transportation [NAICS 481111] and Travel Arrangement and
Reservation Services [NAICS 5615]) that primarily sell travel industry goods and
services.3 Firms in other industries (retail, recreation, transportation) provide goods
and services to both travelers and other types of consumers.
Because of this, most satellite accounts, as well as the RTIM, incorporate at least
some information about the expenditures of visitors in order to define the supply of
2
The North American Industrial Classification System (NAICS) is the current standard in the United
States.
3
Even these industries are not purely travel. For example, the accommodations industry provides
services to local residents (food service and meeting rooms). Passenger airlines also ship cargo on
the same planes that carry passengers. Fortunately, it is usually possible to make adjustments for
these non-travel components through the use of additional data.
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DEAN RUNYAN ASSOCIATES
visitor industry firms. For example, if there is an estimate of visitor-days and an
estimate of how much the average visitor spends on food services per day, then an
estimate of visitor spending on food services can be calculated. In most cases, this
will be only a fraction of all food service sales in that residents are a larger market
for most restaurants.4
The industry sectors that are usually matched to visitor spending in this way are:
accommodations (NAICS 721), food service (722), arts, entertainment and
recreation (71), and retail trade (44-45). A portion of transportation business is also
part of the travel industry for obvious reasons.
In the case of the transportation sector, the definition and measurement of the travel
industry component is more complicated because most transportation spending by
visitors involves travel to and from the destination, rather than travel at or within the
destination market. This is not an issue if the geographic scope of the travel industry
market includes the origin and destination of travel. National travel industry
accounts thus include all domestic passenger air transportation in the travel
industry. The issue is more complicated at the state or regional level, however.
Suppose, for example, that the focus of a travel industry account is the state of
California. How should the purchase of a round trip airline ticket by a Chicago
resident traveling to Phoenix be treated in that only some of the economic impact of
this spending will occur in California? A reasonable approach would be to allocate
only a portion of this spending (and related payroll, taxes, etc.) to California and
ignore the remainder for the purpose of creating a travel industry account for
California. However, if this procedure were followed for every state, the sum of the
state accounts would be less than the national travel account. The state accounts
would be additive if outbound air travel from each state were included. However,
this is methodologically inconsistent with the construction of a national account,
which does not include outbound travel as a component of domestic tourism
demand. The approach used in the RTIM is to make a distinction between the
visitor industry, that includes only visitor demand, and the travel industry, which
includes visitor demand and that portion of outbound travel that can be attributed to
the resident economy. For example, the passenger air transportation employment in
California can be divided between three groups of travelers: inbound, outbound,
and pass-through. Only that employment attributable to inbound travel is part of
the California visitor industry. Employment attributable to outbound and passthrough travelers is included with the larger travel industry.5
4
The proportion can vary enormously among regions and localities, however. In many popular
visitor destinations, the primary market for food service will be visitors. It should also be noted that
even with reliable visitor survey data, there is still the issue of how to translate spending on food
service commodities to the supply of food service by industry. As indicated in the footnote above,
food service is also supplied by the accommodation industry.
5
The same issue arises with travel agencies and reservation services (NAICS 5615). Most of these
services are probably related to outbound travel and are treated as such in the RTIM.
DEAN RUNYAN ASSOCIATES
PAGE 137
The following two tables display the specific industries that are included in the
travel industry for the BEA’s national TTSA and the RTIM. Although not identical,
the industries are equivalent with only a few exceptions.6
Bureau of Economic Analysis Tourism Industries
Distribution of Travel-Generated Compensation
in United States, 2007
Accommodation & Food Services
Traveler accommodations
Food services and drinking places
38.1%
21.5%
16.6%
Transportation
Air transportation
Rail transportation
Water transportation
Interurban bus transportation
Interurban charter bus transportation
Urban transit systems & other tran.
Taxi service
Automotive equipment rental & leasing
Automotive repair services
Parking lots and garages
Toll highways
23.3%
15.4%
0.4%
1.2%
0.3%
0.2%
1.7%
1.0%
2.0%
0.8%
0.2%
0.1%
Recreation
Scenic and sightseeing transportation
Motion pictures and performing arts
Spectator sports
Participant sports
Gambling
All other recreation and entertainment
11.2%
0.4%
1.1%
2.3%
2.4%
3.0%
2.0%
Retail & Nondurable Goods Production
Petroleum refineries
Industries producing nondurable PCE
commodities, excluding petroleum refineries
Wholesale trade & tran. services
Gasoline service stations
Retail trade services, excluding
gasoline service stations
16.2%
0.6%
4.4%
4.2%
1.3%
5.8%
Travel Arrangement
7.3%
All other industries
2.2%
Total Tourism Compensation
100.0%
Source: Adapted from Eric S. Griffith and Steven L. Zemanek, “U.S. Travel and
Tourism Satellite Accounts for 2005-2008,” Survey of Current Business (June
2009): 37, table 6.
6
The major exception is that the BEA includes the production of consumer non-durables that are
sold through retail outlets. This is not a major component and would be even less so at the level of
the state.
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RTIM Travel Impact Industries Matched to NAICS
Travel Impact Industry
NAICS Industry (code)
Accommodation & Food Services
Accommodation (721)
Food Services and Drinking Places (722)
Arts, Entertainment & Recreation
Performing Arts, Spectator Sports (711)
Museums (712)
Amusement, Gambling (713)
Scenic and Sightseeing Transportation (487)
Retail
Food & Beverage Stores (445)
Gasoline Stations (447)
Clothing and Clothing Accessories Stores (448)
Sporting Goods, Hobby, Book, and Music Stores (451)
General Merchandise Stores (452)
Miscellaneous Store Retailers (453)
Ground Transportation
Interurban and rural bus transportation (4852)
Taxi and Limousine Service (4853)
Charter Bus Industry (4855)
Passenger Car Rental (532111)
Parking Lots and Garages (812930)
Air Transportation
Scheduled Air Passenger Transportation (481111)
Support Activities for Air Transportation (4881)
Administrative/Support Services
Travel Arrangement and Reservation Services (5615)
Convention and Trade Show Organizers (56192)
Source: Dean Runyan Associates
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DEMAND SEGMENTS
The distinction between inbound and outbound travel has already been discussed in
the previous section and in terms of the concepts of the visitor industry and the
travel industry. Three other types of demand segments that are related exclusively
to the visitor industry will be discussed here. The first two demand categories are
reported by the BEA in their national TTSA. They are: leisure versus business
travel, and resident versus non-resident travel. The third demand category is
typically reported in the RTIM: type of traveler accommodation. These three
demand categories will be discussed in turn.
The distinction between leisure versus business travel is useful for several reasons.
Economists like to distinguish between personal consumption expenditures on the
one hand and business expenditures on the other. Indeed, this distinction is central
for the National Income and Product Accounts (NIPAs). Those in the travel industry
are more likely to be interested in this distinction because leisure travelers represent
a more “marketable” segment because their travel choices are less determined by
economic and business factors. Futhermore, business and leisure travelers tend to
have different spending profiles. The availability of this information in either a state
or regional TTSA or RTIM is essentially dependent on the availability of survey data
(as it is at the national level). It should be noted, however, that such estimates are
considerably less reliable for smaller geographic areas because of the limitations of
survey data. Even at the state level, year-to-year changes in the composition of this
demand segment should be interpreted in conjunction with other data.
The distinction between resident versus non-resident travel is fundamental to a
national TTSA because it mirrors the distinction between the domestic economy and
international transactions. Non-resident travel in the United States is considered an
export in the official international transaction accounts.7 The distinction is
obviously also important because it is based on different political, legal, and
currency regimes – factors that in themselves influence travel behavior. At the level
of the state or region, the distinction between resident and nonresident travel is less
important, although it is often reported.8 There are at least two reasons why this
distinction is less useful at state and regional levels.
First, there is considerably less of an economic rationale for distinguishing resident
and non-resident travel at the level of the state, or any other political jurisdiction
within the United States, than there is at the national level. States do not maintain
interstate trade balance sheets that chart the flow of goods and services across state
boundaries. From an economic point of view, the administration of the tax system
is the primary, if only, reason for this distinction. In the case of travel and tourism,
7
Conversely, the spending of U.S. visitors in other countries is treated as an import in the
international transaction accounts.
8
The issues discussed with regard to the reliability of survey data for leisure versus business travel
also applies to this category
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the evaluation of the tax impacts of resident versus nonresident travel might also be
important.9
Second, travel is behaviorally defined by length of distance from home (usually at
least 50 miles one-way), trip purpose (non-routine), and/or the use of an overnight
accommodation away from home. Rarely is domestic travel defined by virtue of
crossing a geographic boundary.10 The operators of tourist attractions in local
communities are generally less interested in the origin of visitors than in the revenue
that they generate for their businesses. In terms of the economic impacts at the
local level, the distinction between in-state residents, out-of-state residents and
international visitors may not be relevant other than for the purpose of marketing.
However, other geographic characteristics of the visitor (e.g., distance traveled, the
specific area of origin) are generally more useful measures of the visitor market than
whether the visitor is a resident or nonresident.
Finally, the distinction among different types of traveler accommodations is
generally reported in the RTIM. Typically, these categories are:

Visitors who stay in hotels, motels, B&Bs., and similar lodging facilities

Visitors who stay at campsites

Visitors who stay in the private homes of friends or relatives

Visitors who stay in vacation or second homes

Visitors who do not stay in overnight accommodations on their trip away
from home (day visitors).
These distinctions can be useful because estimates of economic impacts are often
used for different purposes. The total of all accommodation types, of course, is an
estimate of the total magnitude of the visitor industry. Visitors who stay in
commercial lodging such as hotels and motels are most likely to have the greatest
economic impact on a person-day basis. These visitors are also more likely to be
influenced by marketing efforts. In urban areas, a large proportion will represent
business travel. In other words, the type of accommodation category can be used in
conjunction with other types of data to analyze the market characteristics of visitors.
9
Nonresident visitors who pay taxes in their destination state represent an unambiguous gain for the
state. This effect is less clear for resident travelers within the state.
10
In essence, state level travel impact estimates really represent an aggregation of smaller geographic
units, such as counties or regions. Populous states with large landmasses (e.g., California or Texas)
will have a higher proportion of resident travel than small states (e.g., Rhode Island or Delaware).
DEAN RUNYAN ASSOCIATES
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COMPONENTS OF INDUSTRY OUTPUT
Because both the RTIM and the TTSA are empirically linked to NAICS industry
accounts, it is possible to provide estimates of different components of economic
output. The major economic components most often estimated are:11

Travel spending (Gross Output)

Value-added (Gross Product)

Earnings (labor income)

Indirect business taxes (sales, excise, property taxes & fees).
The relationship of these components is shown below. As indicated, the valueadded of a particular industry (the bar on the right) is equal to gross output (travel
spending) minus the intermediate inputs used by travel industry businesses to
produce the good or service. Restaurants, for example, prepare and serve the food
products that are purchased from suppliers. Airlines purchase or lease airplanes
from other firms. These intermediate inputs are not counted as part of the valueadded of the travel industry. They are counted as value-added in other industries
(e.g., agriculture, aerospace manufacturing).
Components of Industry Output
Inputs/Goods Resold
Operating Surplus
Indirect Taxes
Labor Income
Output (Spending)
Value-Added
The distinction between gross output and value-added is probably even more
important at the state or regional level. This is because the intermediate inputs that
are purchased from other industries are even more likely to be purchased from
businesses located in different regions or states. For example, the economic impact
11
There are some small differences between the BEA TTSA and the RTIM in what these components
include. The BEA allocates proprietor income to Operating Surplus, the RTIM allocates it to Labor
Income. The RTIM does not have an estimate of property taxes in indirect taxes. Overall, property
taxes on businesses are a relatively small proportion of indirect taxes.
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of air passenger travel in the state of Hawaii should not include the purchase of
airplanes manufactured in other parts of the world. Travel industry value-added is a
more meaningful measure of the true economic impact of visitor spending in
Hawaii because a portion of the economic impact of visitor spending in the state
will actually occur elsewhere.12
Value-added can also be viewed in terms of the distribution or payout of industry
receipts, exclusive of those paid to other firms for intermediate inputs. Some of the
receipts are distributed to labor as wages, benefits, and proprietor income. Some
receipts are paid to government as indirect taxes. These taxes are called “indirect”
because most of them are actually paid by consumers in the form of sales or excise
taxes.13 The remainder leaves gross operating surplus. Out of gross operating
surplus various payments are made in the form of dividends, interest, and other
payments, or retained by the firm. The sum of these three broad categories of
payments is equal to travel industry value-added. To summarize:
Value-added = Spending less intermediate goods & services, or
Value-added = Labor Income plus indirect business taxes plus gross
operating surplus.
The RTIM is similar to the TTSA in that it also provides estimates of these
components of economic output. Travel spending, earnings, and tax impacts are
generally provided at the state or regional level. Value-added is generally reported
at the state-level only (sometimes referred to as Travel Industry Gross State Product).
At the level of the state, travel industry value-added or GSP is an important measure
– more economically meaningful than travel spending.14 For smaller geographic
areas, however, the rationale for reporting value-added is less clear. First, there are
real data limitations and data costs in deriving these estimates. Second, the most
important components of value added for the travel industry are earnings and tax
receipts. Because the travel industry is relatively labor intensive and because a
large proportion of travel industry goods and services are subject to excise and sales
taxes, these two components of value-added (labor income and indirect taxes) are
relatively high for the travel industry. The local effects of gross operating surplus are
generally less important and certainly much more difficult to assess than are
earnings and tax impacts. The relevance of earnings and tax receipts is also in
keeping the export-oriented emphasis of the travel industry: earnings and tax
receipts are more likely to stay in the local economy than is operating surplus.
12
It should also be noted the value of the intermediate inputs used by travel industry firms will not
necessarily disappear if the travel industry stops buying them. Aerospace firms will shift their
production to other users (e.g., military). Agriculture will seek new markets for their products.
13
Other taxes included here are property taxes, business franchise taxes, and other fees. Income
taxes are not included, because they are paid out of operating surplus.
14
It is also possible to compare different industries with respect to their value-added. It is more
difficult and less useful to compare industries on the basis of sales.
DEAN RUNYAN ASSOCIATES
PAGE 143
INDIRECT, INDUCED AND SECONDARY EFFECTS
To this point, the discussion of travel industry accounts has referred only to the
direct output components. That is, the ripple effects of the re-spending of
travel industry receipts throughout the larger economy have not been
analyzed. The structure of both the TTSA and the RTIM permit such analysis.

Indirect effects refer to the intermediate inputs used to produce the final
product or service, providing that those inputs are themselves produced
within the designated geographic area.

Induced effects refer to the purchase of goods and services by
employees that are attributable to direct and indirect impacts. These
induced impacts are derived from economic data that describe the
purchasing patterns of households. For example, employees of all the
designated export-oriented industries will spend their income on food,
household durables, health care, and so on.

The sum of indirect and induced impacts is sometimes referred to as the
secondary effect. These secondary impacts may be as great or greater
than the direct impact alone.

The ratio of the total effects (direct plus either indirect, induced, or
secondary) to the direct effects is the multiplier.
The BEA reports the indirect components of economic output. This is
equivalent to domestic travel spending less the goods and services imported
from abroad to meet domestic demand. For travel, these imports would
include souvenirs manufactured in China and petroleum extracted in Saudi
Arabia. The indirect output multiplier for 2002 was 1.76. The ratio of
domestic travel spending to travel industry value-added was 1.88. The
difference reflects the intermediate inputs for travel imported from abroad.
At the state level, these indirect output multipliers are typically lower because
relatively more of the intermediate inputs are purchased from outside of the
state. At the county or metropolitan level, the multipliers are generally even
lower for the same reason. Furthermore, the estimates are usually less reliable
because of the data limitations of the regional input-output model used to
estimate the indirect effects.
The BEA does not report induced effects – the effect of household spending of
the direct and indirect labor income. Typically, these induced effects will be
larger than the indirect effects at the state or regional level, in part because
they are based on both the direct and indirect components.15 As with indirect
effects, the induced effects will also tend to be lower for smaller economic
areas and the reliability of the estimates will be less.
15
The induced effects can be estimated with the Implan model maintained by the Minnesota Implan
Group.
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Secondary effects should be interpreted cautiously. These effects describe the
relationship of economic transactions at a point in time. These relationships
will not necessarily remain constant with a change in direct economic output.
This is because all economic resources have alternative uses. Because of this,
it is often difficult to determine the effect of an increase or decrease in visitor
spending on the larger economic system over time.
THE REGIONAL TRAVEL IMPACT MODEL AND TRAVEL & TOURISM SATELLITE
ACCOUNTS COMPARED
This appendix has provided an overview of Dean Runyan Associates RTIM and
the Bureau of Economic Analysis’ domestic TTSA. These travel industry
accounts are similar in terms of how they define the travel industry and the
measures of the industry that are reported. The differences stem largely from
their different levels of analysis – the BEA provides estimates at the national
level only, while the RTIM’s are typically constructed on a state or regional
level. Because of this geographic focus, the RTIM provides a distinction
between the visitor industry and the travel industry. The RTIM also provides
measures of all of the components of economic output and secondary effects at
the state or large region level. At smaller units of analysis, however, the
emphasis is on earnings and tax receipts generated by travel spending as these
are the most reliable and meaningful measures of the economic impact of
travel at the local level.
DEAN RUNYAN ASSOCIATES
PAGE 145
APPENDIX E
California Earnings and Employment by Industry Sector, 2013
Earnings
Industry Sector
Primarily Export-Oriented
Agriculture, Forestry, Fishing and related
Mining
Manufacturing
**Travel
Primarily Non Export-Oriented
Construction
Utilities
Wholesale trade
Retail trade
Real estate and rental and leasing
Management of companies and enterprises
Administrative and waste services
Other services, except public administration
Government and government enterprises
Mixed
Transportation and warehousing
Information
Finance and insurance
Professional and technical services
Educational services
Health care and social assistance
Leisure and Hospitality
California Total**
($Billion)
Percent Employment
of Total
(Thousand)
158.8
25.3
6.9
126.5
35.7
11.9%
1.9%
0.5%
9.5%
Percent
of Total
2.7%
1,895
469
71
1,355
985
8.8%
2.2%
0.3%
6.3%
4.6%
618.1
62.1
9.7
63.1
76.8
42.8
29.0
54.0
47.8
232.7
46.2%
4.6%
0.7%
4.7%
5.7%
3.2%
2.2%
4.0%
3.6%
17.4%
10,558
967
61
785
1,996
1,227
235
1,389
1,309
2,589
49.2%
4.5%
0.3%
3.7%
9.3%
5.7%
1.1%
6.5%
6.1%
12.1%
561.8
36.7
78.7
75.5
160.3
20.6
127.7
62.3
1,338.6
42.0%
2.7%
5.9%
5.6%
12.0%
1.5%
9.5%
4.7%
100.0%
8,996
634
534
1,035
1,840
470
2,364
2,121
21,449
41.9%
3.0%
2.5%
4.8%
8.6%
2.2%
11.0%
9.9%
100.0%
**Travel is not included in the sub and grand totals because it is also represented in other sectors (primarily leisure and
hospitality, transporation, and retail trade).
PAGE 146
DEAN RUNYAN ASSOCIATES
APPENDIX F
Industry Groups
Accommodation & Food Services
Food services and drinking places
Hotels and motels, including casino hotels
Other accommodations
Arts, Entertainment & Recreation
Amusement parks, arcades, and gambling industries
Bowling centers
Fitness and recreational sports centers
Independent artists, writers, and performers
Museums, historical sites, zoos, and parks
Other amusement and recreation industries
Performing arts companies
Promoters of performing arts and sports and agents for public figures
Spectator sports companies
Construction
Construction of new nonresidential commercial and health care structures
Construction of new nonresidential manufacturing structures
Construction of new residential permanent site single- and multi-family structures
Construction of other new nonresidential structures
Construction of other new residential structures
Maintenance and repair construction of nonresidential structures
Maintenance and repair construction of residential structures
Education and Health Services
Child day care services
Community food, housing, and other relief services, including rehabilitation services
Home health care services
Individual and family services
Medical and diagnostic labs and outpatient and other ambulatory care services
Nursing and residential care facilities
Offices of physicians, dentists, and other health practitioners
Other private educational services
Private elementary and secondary schools
Private hospitals
Private junior colleges, colleges, universities, and professional schools
Financial Activities
Commercial and industrial machinery and equipment rental and leasing
Funds, trusts, and other financial vehicles
General and consumer goods rental except video tapes and discs
Imputed rental activity for owner-occupied dwellings
Insurance agencies, brokerages, and related activities
Insurance carriers
Lessors of nonfinancial intangible assets
Monetary authorities and depository credit intermediation activities
Nondepository credit intermediation and related activities
Real estate establishments
Securities, commodity contracts, investments, and related activities
Video tape and disc rental
DEAN RUNYAN ASSOCIATES
PAGE 147
Information
Book publishers
Cable and other subscription programming
Data processing, hosting, ISP, web search portals and related services
Directory, mailing list, and other publishers
Internet publishing and broadcasting
Motion picture and video industries
Newspaper publishers
Other information services
Periodical publishers
Radio and television broadcasting
Software publishers
Sound recording industries
Telecommunications
Manufacturing & Utilities
(280 industries)
Natural Resources and Mining
All other crop farming
Animal production, except cattle and poultry and eggs
Cattle ranching and farming
Commercial Fishing
Commercial hunting and trapping
Commercial logging
Cotton farming
Dairy cattle and milk production
Drilling oil and gas wells
Extraction of oil and natural gas
Forestry, forest products, and timber tract production
Fruit farming
Grain farming
Greenhouse, nursery, and floriculture production
Mining and quarrying other nonmetallic minerals
Mining and quarrying sand, gravel, clay, and ceramic and refractory minerals
Mining and quarrying stone
Mining coal
Mining copper, nickel, lead, and zinc
Mining gold, silver, and other metal ore
Mining iron ore
Oilseed farming
Poultry and egg production
Sugarcane and sugar beet farming
Support activities for agriculture and forestry
Support activities for oil and gas operations
Support activities for other mining
Tobacco farming
Tree nut farming
Vegetable and melon farming
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DEAN RUNYAN ASSOCIATES
Other Services
Automotive repair and maintenance, except car washes
Car washes
Civic, social, professional, and similar organizations
Commercial and industrial machinery and equipment repair and maintenance
Death care services
Dry-cleaning and laundry services
Electronic and precision equipment repair and maintenance
Grantmaking, giving, and social advocacy organizations
Other personal services
Personal and household goods repair and maintenance
Personal care services
Private household operations
Religious organizations
Professional and Business Services
Accounting, tax preparation, bookkeeping, and payroll services
Advertising and related services
All other miscellaneous professional, scientific, and technical services
Architectural, engineering, and related services
Business support services
Computer systems design services
Custom computer programming services
Employment services
Environmental and other technical consulting services
Facilities support services
Investigation and security services
Legal services
Management of companies and enterprises
Management, scientific, and technical consulting services
Office administrative services
Other computer related services, including facilities management
Other support services
Photographic services
Scientific research and development services
Services to buildings and dwellings
Specialized design services
Travel arrangement and reservation services
Veterinary services
Waste management and remediation services
Public Administration
Federal electric utilities
Other Federal Government enterprises
Other state and local government enterprises
State and local government electric utilities
State and local government passenger transit
US Postal Service
DEAN RUNYAN ASSOCIATES
PAGE 149
Trade
Retail Nonstores - Direct and electronic sales
Retail Stores - Building material and garden supply
Retail Stores - Clothing and clothing accessories
Retail Stores - Electronics and appliances
Retail Stores - Food and beverage
Retail Stores - Furniture and home furnishings
Retail Stores - Gasoline stations
Retail Stores - General merchandise
Retail Stores - Health and personal care
Retail Stores - Miscellaneous
Retail Stores - Motor vehicle and parts
Retail Stores - Sporting goods, hobby, book and music
Wholesale trade businesses
Transport
Automotive equipment rental and leasing
Couriers and messengers
Scenic and sightseeing transportation and support activities for transportation
Transit and ground passenger transportation
Transport by air
Transport by pipeline
Transport by rail
Transport by truck
Transport by water
Warehousing and storage
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DEAN RUNYAN ASSOCIATES