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SPECIFICATIONS: Smartphone and Tablet Ad Engage
Microsite
CTA Overlay
TIMELINE
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PSD or JPG, recommended maximum dimensions of 380x120.
Design overlay with consideration to both portrait and landscape view orientations.
Set 80% opacity to ensure that the background pre-roll is always visible.
Keep CTA wording short and concise; use fonts that are legible on mobile devices.
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PSD or JPG, set dimensions to 1136x640.
Slides should have clear navigation instructions that indicate Tap or Swipe functionality.
Limit of 1 tappable landing page redirect per slide.
Maximum 8 slides per microsite.
Encode microsite videos using same specs as main pre-roll.
Always use fonts that are legible on mobile devices.
Include all applicable landing page URLs and font files (TTF or OTF) within asset pack.
Microsite
Guidelines
File Format
MOV preferred, MP4 FLV accepted
Dimensions
640x360 or larger, 16:9 widescreen preferred
Frame Rate
24+ fps
Bitrate
1,000 Kbps at constant rate
Codec
H.264
Max File Size
300 MB
Duration
Video should be trimmed to length and do not include slates,
leaders, or countdowns.
TRACKING
VIDEO
INTERACTIVE
Guidelines
Standard 1x1s
-  Impression Tag
-  Click Tag
-  All tags must be SSL
compliant
IMPORTANT:
1x1 Impression and Click
tags are individually coded
into interactive ad units.
InStream VAST tags cannot
be used for tracking.
Stage 1 à
Static Storyboard & Live Preview Link
Stage 2 à
Client Revisions
Stage 3 à
QA & Trafficking
Upon receiving all assets for the Mobile
Ad Engage, a live preview will be available
within 5 days.
Depending on complexity, each revision
request takes 1-3 days to fulfill. To
minimize build time, please consolidate
all applicable revisions into each
request.
Once the the ad unit is approved,
1-2 days are needed for final QA
and trafficking.
BrightRoll.com | United States | Europe | Canada | T 415.677.9222 | F 415. 677.0895 | 343 Sansome Street, Suite 600, San Francisco CA 94104 | v14.7.7