PRESS RELEASE
INVERTED EDGE OPENS STORE IN SCOTTS SQUARE, SINGAPORE; COLLABORATES WITH
QLIK AND DELOITTE DIGITAL TO BUILD INNOVATIVE IN-STORE DIGITAL EXPERIENCE
Singapore, 15 May, 2015 - Inverted Edge, the Singapore-based online retailer that features independent
contemporary fashion designers, will celebrate its 2nd Anniversary by opening a brick and mortar retail
presence in Scotts Square, a prime luxury mall in Singapore’s famous Orchard shopping district.
The Scotts Square door will enable Inverted Edge to deliver an in-store digital experience to customers,
working with innovative technology application and hardware partners, and to be able to offer real
world access to its roster of new contemporary brands as well as its popular personal styling services.
CEO, Debra Langley, said, “We’ve always said we would create a brick and mortar presence when the
time was right, because we’re focused on creating omnichannel initiatives. But we didn’t want to be just
another shop. Our collaboration with the incredible thinkers at Qlik and Deloitte Digital, two of the
world’s most innovative technology companies, will enable us to change the way customers engage with
our products online, at the store level and at our events.”
Jonathan Rees, Executive Director and Leader of Deloitte Digital Southeast Asia said, “Deloitte Digital
and Inverted Edge share the belief that Singaporeans deserve unforgettable shopping experiences that
are personal and unique. Our collaboration revolves around fusing emerging technologies with creative
thinking and business acumen, to create a seamless, market-leading customer sales and service
experience.”
The experience that is being built for Scotts Square is slated to unfold in July, and will be replicated in
Manifesto, a new concept store carrying international contemporary brands in the Capitol Piazza
development in Singapore. Inverted Edge is the ecommerce partner for Manifesto, and the two retailers
are aligned on their desire to create over the next six months a new and different retail experience for
shoppers that brings together online and offline initiatives.
Donald Farmer, who is Qlik’s US-based VP Innovation and Design, said, “Truly innovative experiences
emerge not only from new technologies but from a radically new understanding of business. Inverted
Edge and Manifesto are planning something quite unique in their use of digital technology. They are not
merely jumping on a social-media bandwagon: instead, they are tackling real and significant problems
that face fashion retailers and answering those questions in new ways. In particular, they are designing
fresh new ways of engaging with the stories we tell about ourselves and the clothes we wear and aspire
to own. It’s a fascinating approach and a perfect partnership for Qlik’s Innovation and Design team.”
With access to the Scotts Square atrium space, Inverted Edge will also host a number of creative events
for up-and-coming designers and special capsule presentations, similar to its recent TOKYO 3.0
showcase (12 brands) and New Zealand Fashion Designer capsule (10 selected labels). These events
have become a hallmark of the different way that Inverted Edge approaches its retail proposition.
Brands that will be featured in the Scotts Square store include the collections of the Singapore winners
of the Harper’s BAZAAR Asia New Generation Designer Award 2015, Silvia Teh and Lionel Low, a
selection from the regional winners of the BAZAAR Award, as well as Japanese designers Divka, Atsushi
Nakashima and Gilet, plus Juliette Hogan, NOM*D, Zambesi and Kate Sylvester from New Zealand,
Stylestalker from Australia and Bless’ed Are the Meek from Hong Kong.
The Scotts Square store opened on 15 May, 2015.
Scotts Square #01-11
6 Scotts Road
Singapore 228209
PRESS CONTACTS
INVERTED EDGE: Sophie Hennard
[email protected] +65 8332 8745
QLIK: Jane Slaughter
[email protected]
Skype: qtjaneslaughter
DELOITTE : Carie-Anne Bak
[email protected]
Direct: +44 7585 301594
Mobile: +44 7585 301594
Direct +65 6531 5203
Inverted Edge is an omni-channel retailer featuring independent
contemporary fashion and lifestyle designers from around the
world. The company is the ecommerce partner for Manifesto, SPH
Magazines, and Digital Fashion Week Singapore.
Qlik (NASDAQ: QLIK) is a leader in visual analytics. Its product
portfolio meets customers’ growing needs from reporting and selfservice visual analysis to guided, embedded and custom analytics.
Approximately 35,000 customers rely on Qlik solutions to gain
meaning out of information from varied sources, exploring the
hidden relationships within data that lead to insights that ignite
good ideas. Headquartered in Radnor, Pennsylvania, Qlik has
offices around the world with more than 1700 partners covering
more than 100 countries.
From strategy to delivery, Deloitte Digital combines cutting-edge
creative with trusted business and technology experience to
define and deliver digital solutions. Deloitte Digital creates digital
experiences for the connected enterprise. From B2B, B2C, or B2E,
Deloitte Digital delivers strategy, mobile, social, web, cloud and
digital content management solutions that will help strengthen
clients' brands and evolve their businesses. For more information,
please visit www.deloittedigital.com.
About Deloitte
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